How to Write a Kick-Ass Story
Issue #2373
- WEALTHY: Surprising news from the real estate market (Rick Pendergraft)
- HEALTHY: Diversify your plate, age less (Kelley Herring)
- WISE: Robert McKee on stories
ALSO IN THIS ISSUE:
- 4 points to writing a kick-ass story (John Carlton)
- We’re listening - what do you have to say? (Suzanne Richardson)
- It’s Good to Know… about your master information document
- Add "execrable" to your vocabulary
== Highly Recommended ==
Imagine Knowing of a Casino Where the Dealer Tipped His Hand Before You Made Your Move and Didn’t Care How Many Times You Beat Him.
When Would You Stop Going There?
This is nothing to do with games of chance, but I hope your answer to that question would be a resounding, "NEVER!!" Assuming you’re sane that is… Well, that is a virtually PERFECT analogy of the power of the insider signal!
It’s often said, "The Stock Market is just a big casino." And it’s true. But the important omission in that statement (to keep the masses out!) is the dealer in this casino tips his hand to the select few… the insiders.
Such powerful knowledge could make YOU very rich indeed… Click to learn more…
Is Housing Rebounding?
The April Housing Starts report showed a surprising 8.2 percent increase. This is somewhat encouraging after seeing so many declines over the past few years.
While this might not signal a reversal for the housing market, it at least shows that the housing sector is stabilizing. And it is being reflected in the housing stocks. Most of them have made a slight reversal from their lows.
There was another piece of good news for housing from the April Retail Sales report. Of all the sub-sectors within the retail group, building supplies saw the greatest growth for the month. This could be a sign of things to come.
The S&P Homebuilders Spyder (XHB) has bounced back from its January low. The stock has recently moved above its 100- and 200-day moving averages. I find this to be encouraging for a long-term investment.
I am normally a short-term trader, but I know a long-term opportunity when I see it. The XHB is a great one. I would look to buy shares up to the $23.50 level and hold them for a year or more.
[Ed. Note: Investing in the XHB is just one way to give your funds a potential boost. If you're interested in learning what else can make your money grow, you'll want to learn Rick's embarrassing secret. It helped make him over $15,000 in 30 days - and it's so simple, a fifth grader could understand it. Learn more here.]
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"Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact."
Robert McKee
Bring Your Story Home to Your Reader
By John Carlton
Let’s go deeper into storytelling, what d’ya say? My last article in ETR ("You, The Movie") seems to have hit a nerve.
In that article, I discussed the importance of storytelling as a skill, especially for copywriters attempting to persuade prospects to become customers. The brief exercise I suggested was aimed at sharpening your ability to weave a pithy tale… and the response was overwhelming. At last count, more than 160 folks posted their efforts in the new "comments" section on ETR’s website. (And I read every single one. Thanks, again, to everyone who participated. It was fun, wasn’t it?)
Today, if you’re up for it, I have another exercise that will help hone your writing chops to dangerous "street-wise salesmanship" levels.
But first… let’s do some triage.
In case you missed it, I reviewed specific submissions in the comments section. But, in general, if there was one glaring fault in the three-sentence stories that were posted, it was the lack of a clear punch line. This is the most common error rookies make (and it’s an easy fix, once you get hip to advanced storytelling tactics). Many of the narratives sort of "floated," without moorings. And while meaningful to the writer, the tales remained mysteries to the reader.
Great storytelling sucks people into your world. This is especially important when one of your ultimate goals is to use your writing to sell stuff. (Most legendary ads involve some type of storytelling.)
Even the most rollicking yarn can put people to sleep if it’s too complex, goes off on too many tangents, or doesn’t tickle the reader’s short attention span.
And most people are not natural storytellers… so they sometimes ramble off on quirky paths, repeating themselves, unable to clearly explain plot points, and bombarding the listener with irrelevant details. "Did I tell you about the UFO that attacked us? No? It was Tuesday last week. No, wait, it was Wednesday. Yeah. It must have been Wednesday, because I was headed to IHOP to meet Suzy for waffles. You know they have specials every Wednesday, don’t you?"
This is how people get strangled.
In my long experience trying to force folks to tell better stories, the first task is nearly always to trim the excess verbiage and fluff.
The outline to follow is: the set-up (the tease of the payoff to come)… plot elements (relevant details)… action (the fulfillment of the tease)… and punch line.
Focus on your reason for telling your story… which could vary from pure entertainment to providing insight to persuading someone to buy. When you’re done, you want your listener or reader to FEEL something. Happiness ("Aww, the puppy got rescued")… alarm ("My God, I’m gonna keep a loaded gun by my bedside from here on out")… astonishment ("My neighbors are doing what at night?")… or, yes, even greed ("Hey! I want that kind of deal too!").
The process can also be described biologically. Like this: foreplay… climax… resolution.
Stories, like sex, benefit from a focus on the goal. The less extraneous interruption, the better.
In other words: It’s not about you at all, even if you’re the star of the story.
It’s about your reader.
Ideally, he will "see" himself in your story. Or feel like he’s temporarily privy to the world you create with your words - a world he would not otherwise have access to.
Have you ever read a story to a child? Once they get a taste for it, just saying, "Once upon a time…" will glaze their eyes over, as they eagerly prepare themselves to be transported to a world far different than their own.
The concept of "transporting" is critical. You’re driving the story, and it’s your responsibility to keep it on the road. Your reader will abandon you at the first hint that you don’t know where you’re going. And he’ll despise you for getting his hopes up for a good tale if you then dash them with a feeble punch line.
That’s why striving for pithy, concise stories is so important for writers. Set-up… plot elements… action… punch line.
And the three-liner is classic. One of the best: "I’ve been poor. And I’ve been rich. Rich is better."
No need for any details. In this example, the words "rich" and "poor" carry their own payload of emotional backstory with them, because, in this context, nearly everyone will have a feeling about being rich and a feeling about being poor. A long-winded rant about HOW poor you were, or HOW rich you became, is excessive.
Concise, memorable stories pack a punch.
Even better, there is a segue into the life of the reader in that three-line beauty. "Rich is better" may seem like an obvious statement, but coupled with the set-up lines, it delivers a strong message that smacks of truth. You want to hear what else this guy has to say.
The flow of a quick story, told with feeling, is always ripe with implications for the reader.
However, good ad copy doesn’t rest on implications. It’s got to move quickly to specifics.
So here’s a simple tactic from my own bag of tricks that has helped bring many a story "home" to readers: First, you tell your tale, aiming for the kind of breathless prose that makes your prospect afraid to exhale for fear of missing a delicious detail.
Then, you deliver the punch line or the moral or just the ending. Don’t try any clever transitions back into your sales pitch. Instead, you merely say: "And here’s what that means for YOU…"
When reading fables to kids, any attempt to explain the moral would ruin the transcendent pleasure of listening to them. Ideally, you want the ending to rattle around in their heads, while they mull over the ethical implications and come up with their own conclusion. (Kids hate it when adults wag fingers and try to force lessons on them.)
But when you’re writing to adults, you no longer have that luxury. Especially with ad copy. Adults are so numb to incoming data, they will hear even a great story, store it away somewhere in their cluttered brain, and move on to the next volley of arriving stimuli without coming to any conclusion whatsoever.
So, as the copywriter, it’s your job to complete the thought.
You just continue the thread, going deeper into your sales message.
"I’ve been poor. And I’ve been rich. Rich is better. Here’s what that means for you: You can continue on with your life believing that ‘money can’t buy happiness,’ if that makes you feel better. But I’m here to tell you that having a pile of extra cash is actually a fabulous feeling… and your life will get better almost immediately. Plus, since I’ve already done the hard work of going from clean broke to filthy rich, I know all the shortcuts… and I’ll share them with you…"
Et cetera.
So, if you’re up for it… here’s your next assignment: Tell a short, three-sentence story (using the set-up, plot, action, and punch line outline). And then write a one- or two-line segue that brings the story home to your reader. Leave it in the "comments" section on ETR’s website here.
You’re allowed to be nonsensical for this exercise. In other words, you don’t actually have to be selling anything. You can make it all up.
Just think - really, really hard - about how the punch line of your story MIGHT lead into a sales message.
Be concise, and bring it home to the reader. That’s the key to world-class sales messages.
You cannot "fail" at this exercise, because you’re just warming up your chops.
You don’t learn to ride without hopping into the saddle. And it’s okay to fall off, as long as you climb back on.
Again, I’ll read every submitted story, and comment as needed.
[Ed. Note: Think storytelling doesn't matter? Think again. John Carlton is an expert copywriter, a pioneer in online marketing, and a teacher of killer sales copy - and he's honed the storytelling craft to a fine point. From John, you can also discover how to get your hands on the kick-ass secrets of the world's smartest, happiest, and wealthiest marketers.
And be sure to read his insights, tactics, and advice on copywriting and marketing at his blog.]
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== Highly Recommended ==
Turn A Single $100 Investment Into A $2,000-A-Week Profit Machine
In the next seven days, 4,589 people will leave their jobs, never go back… and have all the money they will ever need.
I would tell you that these people are “very lucky,” but the fact of the matter is that there is no luck involved.
It’s happening everywhere. Ordinary people - including people who never finished school - starting their own businesses… and making in the neighborhood of $40,000… $60,000… even $100,000 or more a year.
Even though all these people are “ordinary” in some ways, one thing is certainly “out of the ordinary” about them:
Many used the same secret to start a business on less than $100. You can do it, too. Here’s how.
-Charlie Byrne
ETR Insider Report: The Best Way to Get More of What You Want
"ETR is a perfect example of horrible ’service.’"
That was the first line of a post on our SpeakOut forum. (Read the full post here.)
The minute I saw it, I snapped into action. I contacted our Associate Publisher, Charlie Byrne, and our Customer Service Manager, Sharika Kellogg. Even though Sharika was out of the office, she responded very quickly. First, she tracked down the problem and came up with a solution. Then she called the disgruntled subscriber, and, when he didn’t answer, sent him an e-mail explaining how she’d resolved the issue.
The thing is, ETR is not perfect. We make mistakes. But what we aim to do - and what any business should aim to do - is correct any errors, figure out why they happened, and prevent them from happening again.
We truly care about our subscribers. You are who we are talking to each and every day. You are who we think of when we create new products, write new articles, hire new employees.
And if we’re not doing something right, we want to know. Sharika and her Customer Service team are always standing by to answer your questions. You can contact them here any time.
But there’s something else you can do to ensure that you get exactly what you want out of ETR: Let us know what you’d like to see more of.
Are there writers you particularly love? Did one article really jump out at you and make you want to learn more? Is there a product you found to be super-useful?
Telling us what we’re doing wrong is a great way to get your problem corrected. But telling us what we’re doing RIGHT is a great way to get more of the same top-notch, valuable advice and information you love.
We aim to please. Let us know what you love… and what you want more of… by e-mailing us at ReaderFeedback@gmail.com. We’ll take every comment seriously. And we just might print your e-mail in Early to Rise.
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Protect Your DNA (and Beat Tastebud Boredom, Too!)
When it comes to eating fruits and veggies, straying from the "same old, same old" may help you age less, according to new research.
A study published in the Journal of Nutrition found that a diet with eight to 10 servings of fruits and vegetables representing 18 plant families was more effective in preventing DNA damage than one with the same number of servings from only eight plant families.
Beat tastebud boredom and slow the hands of time by stocking your freezer with a wide variety of organic, flash-frozen fruits and veggies. And vary your cuisine by making creative substitutions. Try hearts of palm in place of artichoke hearts, arugula instead of spinach, green mangoes instead of tomatoes. You’ll pack more DNA-protecting power (and pleasure) into mealtime.
[Ed. Note: Eating healthy doesn't mean that you have to sacrifice good food. For healthy and delicious recipes - plus exercise strategies, supplement suggestions, and other fitness motivation - sign up for ETR's free natural health newsletter.
And be sure to stop by HealingGourmet.com, where you'll find more healthful ideas from Kelley.]
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It’s Good to Know: Your Master Information Document
If you died tomorrow, would your family be able to put your affairs - especially your finances - in order? One way to make sure they can is to create a single master document that lists all your bank accounts, debts, assets, life insurance policies, Social Security benefit records, retirement accounts, etc. Include the account numbers, as well as contact information for the company, lender, or bank. Keep a copy of this document in a safe place - a safety deposit box, for example - and make sure family members know it exists and where to find it. You could also give a copy directly to your closest trusted relative.
(Source: The Simple Dollar)
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== Highly Recommended ==
What If There Was A Way To Legally Beat A Traffic Ticket?
“When Attorneys Get Speeding Or Traffic Tickets, This Is What They Do… No Points, No Increased Premiums & Definitely No Stupid Driving School. These Tricks Work Like Magic.”
If you’re like me then the simple sight of a police car in your rear-view mirror is enough to send shivers down your spine, but…
When the lights start flashing…
There Goes That Safe Driver Discount… Right? Not anymore…
-Charlie Byrne
Word to the Wise: Execrable
"Execrable" (EK-sih-kruh-bul) - from the Latin - means utterly detestable.
Example (as used by Owen Powell in The New York Times): "Meals consisted of the execrable MREs, which we often wolfed down to the chorus of incoming mortar rounds."
[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]
Copyright ETR, LLC, 2008
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I’ve seen a lot of people right before they think they’re going to die. Most are nervous. Some are down-right scared. And some, at peace. Out of the thousands I have seen, not one of them ever said, “I wish I spent more time at my job,” or “If I only had a different career,” or “I wish my team won the SuperBowl.” They all spoke of only three things… God, family, and regrets for some harm they may have caused. What would be on your mind if you were in their shoes? And how will that change your behavior today?
Building a house without blueprints. It’s the same as building a business without a plan. Yeah, you can do it…but why would you? Sales Engineering is a proven method of selling more products or services–by design. It will maximize the ROI for every marketing dollar you spend, and increase the number of leads than turn into cold, hard, cash.
I go to work every day. I can’t wait to get back home. I have more work at home than at work.
“Keep a copy of this document in a safe place - a safety deposit box”. Wrong! A bank safety deposit box is the worst place to put important documents that will be needed when you die. Upon your death, your safe deposit box is sealed until after probate, even if it is jointly held. It may be months before you can access those documents.
Love your site.
Love this site.
Love being able to help myself
I had lunch with a dead woman, and it was great for business; it will be great for your business too.
jP has lived with stage 4 lung cancer 5 months past the day she was supposed to die.
Why? Because she added Reiki, an ancient Japanese healing to her treatment.
The ancient secrets of this healing process are easy to learn, and I’d love to teach them to you.
A word to the wise. Don’t waste your mind on tabloids and memory joggers. Read what challenges your logic, triggers your intuition and fuels your imagination. Buy my book: “Tri-dimensional Thinking.”
Once upon a time…. Don’t you just love stories that start with ”Once upon a time”. I do. It makes me remember the joyfulness and freedom of being a child. That child still lives inside of you and I can help you find it and bring it forth so you can enjoy total happiness once more.
It was the last thing in the world I’d expected, the next to last thing I was prepared to handle. When He came home, hours late, and told the story of how he’d crashed his airplane, this after 66 years of piloting his own craft, I knew. Without doubt, his world was ending, mine, radically changing.
Shelly gazed at the erection. She couldn’t wait to get on it and feel that sweet relief. Minutes later, red-faced and moaning with pleasure, she said, “That feels so good, Mike… thanks for getting it up so quickly and helping me get on it.”
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At a bargain $500, including delivery and installation, Mike’s patented Chiro-Inversion Back Swing definitely hit the sweet spot as far as sciatica-sufferer Shelly was concerned.
Writing stories is an exact craft. Most folks possess amazing stories, some wonderful, some execrable, some humorous, and some sad. Placing these tales on paper is like building a ship in a bottle, simple but you must know how. I can help. You may contact me at johntheghostwriter@yahoo.com.
The kid ran like a eight week old puppy; floppy and sideways. Now, he runs like a cheetah, pouncing on gazelles in the savanna. Your child can have the same transformation in only three weeks.
You never hear a dying declaration of ‘I wish I had spent more time at the office.’ Yet, the average executive wastes 6 weeks a year looking for the “right” papers on his/her desk. The Office Miracle Program changes all that - you gain that time back. Here’s what that means for you: You can continue on with your life believing that ‘I can find what I want in all of these piles,’ if that makes you feel better. But I’m here to tell you that having a lots of extra time is actually a fabulous feeling… and your life will get better almost immediately. Plus, since I’ve already done the hard work of developing a system where you can find anything in 5 seconds or less, I know all the shortcuts… and I’ll share them with you…”
After losing body parts in farm machinery, The spiral began. living with junkies and strippers could not extinguish the potential that was yet to be exposed. Now a land owner living the good life the past is easy to forget.
I wasn’t some superman I was just like you. I learned how to turn a throwaway life in to one envied by others, and I can teach you how to do the same.
May be you don’t have so far to travel to the good life as I did. But in five years I changed every aspect of my life. The process is here are you ready to become the you of your dreams?
Joe had that sinking feeling you get in the pit of your stomach last week when he awoke to realize the sun was shining brightly in his room and his alarm had not gone off. He was supposed to be there early to head up an all-day fundraiser his company was hosting on behalf of a cancer research charity. Needless to say, when he arrived at 10am, his boss had already determined Joe’s services were no longer needed.
What might have been a tragedy for Joe turned to a triumph when he contracted my resume writing service. One week later and Joe has two great job offers.
Are you back on the market due to a small ding or two on your resume? Let me help you get interviews and job offers with my resume writing service!
When I first came to America I only had three hundred dollars in my pocket. But I longed to live the American Dream. Four years later, I’m living it. Here’s how I did it and how you too can be the master of your destiny - in less than one forth the time it took me.
Would you like to win $300.00 on June 1st, June 16th, and July 4th? Would you like to win $15,000.00 on July 12th?
I thought so.
That’s what could happen if you purchase a $50.00 BenFest raffle ticket from me before May 31st. Because of the three “Early Bird” drawings on June 1st, June 16th, and July 4th, you have four opportunities to win cash. If your “Early Bird” ticket is drawn you not only win $300.00 in cash, but two Chicago Cubs or White Sox tickets as well. Your ticket then returns to the barrel for all the future drawings! Pretty cool, uh?
I learned a few critical lessons early in life, 1. To always be honest and ready to fight for what’s important. 2. Start at the top and work my way up. 3. Life’s short, if you’re not passionate about it, don’t waste your time with it. 4 The more people tell me I’d be an ass to follow that dream, the faster I should grab hold of it. With those credos under my belt I’ve discovered and then followed my passions, creating one successful start-up company after another from a trucking company to goat cheese farm, to a restaurant and beyond. The beyond part is how I come to be scrunched down on the bathroom floor of my latest successful venture, a bed and breakfast in the Caribbean, gun in hand as bullets whiz by my head as I fight to stave off a bunch of Columbian drug toughs who want MY property to launder drug money.
Hi, my name is Rebecca Valentine and I want to teach you how to build a business so successful that you too will have to fight the buyers off!
I’ve been busy. I’ve been slow. Busy is so much better. It’s a lot more fun and rewarding to have your office overflowing with patients.
I watched in amazement as the child in front of me at the soda dispenser placed his cup under the spigots and began talking to himself:
“I think I’ll have some Coke….and maybe a little 7-up….and I’ve got to have some Dr. Pepper….and I’ll try some lemonade today.
“You’re not supposed to do that” I thought to myself as I poured myself a straight Coke.
Leave it to the uncluttered imagination of a child to come up with something like this.
Life is made up of all sorts of ingredients. It’s up to us to decide how to mix them.
It was the only step it took. It was a swift decision. I launched without ever falling down. Sign up for my newsletter.
I couldn’t breathe. Then I could breathe. Breathing is better. And here’s what that means for YOU…
You can continue to use Asthma as an excuse…
•to why you don’t take walks with your loved ones
•to why you didn’t join the company softball team
•to why you didn’t run each year for the charity event
…forever. Or you can use Asthma-X. with it, deep, full breaths are a second away. Just shake, press down and inhale…voila! Your lungs will flutter with enjoyment..
How’s that sound?
I thought so…
This product…
For ten long years Mary suffered with aches, pains and overall weakness in her lower back, spine and thighs…climbing stairs and even getting up off a chair were painful. But today she is completely pain-free…all because of an article she read in the medicalnews.com newsletter. She learned that she had been suffering from a Vitamin D deficiency, specifically, osteomalacia –a softening of the bones.
But she may have gone on for many more years not knowing what was wrong…had she not read that newsletter.
And that’s where you come in. Copywriters who write direct response packages, or e-newsletters like the one Mary read - can have an enormous impact on the health and well-being of millions, by helping people like Mary find the answers they need.
Let me tell you how you can help those millions stay healthier longer…and earn a handsome living doing it.
Riches CAN bring happiness. Something as seemingly simple as storytelling really can bring you riches …and that happiness you want. John Carlton knows the secrets to kiss-ass storytelling and is willing to share them with YOU. A world-class pioneer in marketing and one of the best teachers you’ll ever find in the world of copywriting, John has traveled the road to riches and arrived where you want to be. Why wander around, hoping you end up on the right road when John is willing to not only give you a map, but also show you the secret routes he knows will get you what you want a lot SOONER? Call John today and get started on the road to riches via kick-ass storytelling.
I once was lost, trying to gather all the ‘requirements’ needed to live a successful life.
Many years and thousands of dollars later I have come to realize that all the validation or accreditation I ever needed I had to give to myself.
Now I no longer find success…I create it for myself and on my own terms.
You to can do this. By choosing your own path you will find happiness in the tasks that seemed so dull when they were not yours to benefit from.
You can start by signing up today for my daily newsletter that will give you encouragement and advice to help you stay on track…your track.
Portuguese spoken countries want to read what you have to say. Spread out your literary work. But don’t just have the body of your work translated; have its shinny soul translated, too!
Many literary works of art are awfully translated. Misplaced words and misunderstood statements can ruin the whole work and the writer’s reputation! The worthy translation is the one born from the abstraction contained in the piece. It’s more like reading the author’s mind than just replacing words. Contact me if you want other countries to buy your insights and valued thoughts. And not only words.
As high school salutatorian, I left small town life to go to the Big Apple and study fashion. After four years of changing majors a hundred times, I finished without a degree but became an expert in city life—including becoming a single mother, which kicked me back to the country. Nearly two decades later, and I am ready to return again, hungry for more education. Life is good like that, patient with us as we color outside the lines.
Are you overwhelmed? Do you feel frustrated trying to sift through the endless information on health, wealth, happiness and personal success.
It seems everyone has a sure-fire way that you can obtain all of these things without the personal effort and time that is required.
Well, I am here to inform you that I am living proof that personal effort is requred. The type where you set goals, visualize your success and then go out and take action to make it happen.
However it doesn’t have to be hard. What if I told you that I had a template that would help you obtain all of these things, in my possession. A template written twenty-five years before any of these methods became mainstream, including “the secret”. If I wanted to give it away to you free of charge, with no strings attached, would you be willing to spend the time it took to change your life forever?
Yet another office day finally done and I got off the bone-rattling train, wobbly legs minding the gap, a deeper shade of exhausted. I had no idea where the energy came from for the cycle home to a noisy, insensitive household, but always somehow I made it. But once I discovered how to make money writing copy that pulls people’s credit cards out of their wallets, that smelly train was gone from my life and I became human again. Now my commute is a pleasant walk downstairs, and I take morning tea on a deck relaxing, looking out to sea.
If you feel the same about your commute, here’s how I can help you win the rat race and get out.
I clicked into my skis with a swift push of my heel, pulled my goggles down over my eyes, tightened my fingers around the ski pole grips, and took a deep breath of fresh mountain air before pushing myself over the edge towards icy moguls covering a slope so steep I could not see the bottom. A few quick precision turns, and then suddenly the ski edge stuck and my body kept going, launching me into the air and sending my body tumbling down the mountain. After coming to an awkward stop at the bottom of the hill I quickly surveyed my body: I would be sore but nothing was broken, and I would conquer that mountain next time. Every athlete hates being sidelined by an injury, and when an injury does happen you want to get back in the game as quickly as possible. Whether you are a professional athlete or a weekend warrior, at the Sports Rehabilitation Center we have some of the best doctors in the world waiting to help you get back to the sports you love as quickly as possible.
What’s the worst thing that can happen to modern day homo sapiens? Hmm?
How about: You have cancer.
Do you think, at that point, you care about anything other than: “Please God, don’t let me die? Take everything I own, just make it go away!”
That’s the difference between you and I.
If I got any kind of cancer ever again (yes - I’ve been around the block with it) I’d laugh it in the face - seriously. Because I know what it means. I have learned to interpret evolutionary responses that our bodies go through and how to handle them - and so can you!
I’m putting my personal experiences into a presentation called “I’ve read the SECRET, do I still need travel insurance? Why we get sick and how to make it better.”
If you’re interested, send me an email.
(This is for real folks! Not just part of this exercise. And I’d appreciate any feedback on the title as well. Thanks!)
To send email and get a personal response regarding my previous post, please send it to:
GermanNewMed@gmail.com
Meet two young friends. They play two different sports and have two different dreams. But they share one very big secret.
To discover the secret so big they won’t even talk to each other about it, pick up your copy of the action-packed novel The Dream Doers and the Summer of Secrets today!
As I watched my house falling over the cliff, bit by bit board by board. I knew there was something I was supposed to do that morning but I just couldnt remember what.
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Do YOU refuse money?
You DO if you don’t proceed.
Are ya’ a little curious about this?
I hope so. A healthy dose of curiosity is a good thing … usually.
Howdy and welcome, I’m Jim Cook.
You’ve either raised your hand, figuratively, asking for
home based business information by responding to an ad of some sort …
or … you’ve been invited here … thanks for showing up.
I can assure you … good stuff is coming your way!
And … at the risk of loosing you (we don’t mislead anyone!),
This business is about integrity, honesty, being straightforward,
open and available. This is NOT a hide-behind-your-computer business.
If you are looking for a “Push-Button-Simple” business … Good Luck!
And lots of it … because … I SERIOUSLY doubt that it exists!
You are about to be introduced to a Private Plan for the Rest of YOUR Life.
Why a “Private Plan”?
There was a period of time when a person went to work for a company
and stayed there until retirement with the gold watch and a nice pension.
I refer to this as the “Golden Age of Employment”.
Plain and simple … that doesn’t exist anymore! A Private Plan is a necessity!
It matters not who you are, where you come from, what your income
is at this present moment. Tommorow may be different! A health crisis,
the dreaded “pink slip”, an accident, industry changes, a close friend’s or relative’s
ill health, just worn out by your present situation …
“Riding High In April, Shot Down In May” - Sinatra - That’s Life.
… a contingency plan …
a Private Plan for the Rest of YOUR Life is a necessity!
Something good … and solid … to fall back on.
Want a business where you only have to work 1 day a week?
Want an investment that returns 100% in a year?
Get an ATM.
Actually, get 10 of them. Seriously.
I have 20, and make $6000 per month with little effort. If you want to do the same, you can. Send an email to weldon@gulfcoastatm.com and I’ll tell you how.
Someone I loved, died. Regrettably someone you love will die too. Will you know what you need to do? I did - I’m a funeral director. My new book offers truthful answers to your questions, careful explanations of your choices, and generous information on many related issues.
The inner work will always show itself on the outside. Take the time to connect to your inner self, the outer self reflects that change. I’ll show you how in two to three steps.
It cost the government $512 million for the ultra-secret new Quark Wave-Scope device which can see through walls. It cost $17.5 million for the ultra-high-tech surveillance truck on which the device is mounted; and another $140/hour for each technician to man the truck, operate the sensitive equipment, and spy on select on the citizens in the target building.
When the technicians come on duty, they like to swing the turret around and watch the couples having sex in the park.
I couldn’t believe my eyes…
Secret government mind controll really does work.
I’m sure glad I stumbled across this powerfull life changing information.
I watched in utter amazement while everyone seemed to fall under my spell.
I had complete controll.
This must have been some sort of government top secret - I thought to myself.
She looked at me with those eyes and I knew I did something VERY RIGHT!
It’s like I finally figuered it out.
Most men like myself will be shocked to find out what women REALLY want.(end 3 lines)
I knew I would always have the key to her heart.
She’s mine forever.
I never have to worry and neither should you.
Hey, Chris in NJ, you’re detracting from my kick-ass three-sentence story!…. Geez….. Now I’m gonna have to write another one…..
Okay, how about this:
“Essentially,” said the inventor, “it’s a machine to turn off the sun…..”
“Bullshit!” said the five-star general who was overseeing the demonstration for the Army, his eyes invisible behind his mirrored shades..
The inventor shrugged, and threw the switch.
(oh, wait…. I’m supposed to SELL something, aren’t I….. Ok, here goes:)
So you desperately want seventy beautiful virgins to attend to your every desire, night and day, forever — but you don’t want to have to strap a bomb to yourself and get on a bus in downtown Tel Aviv, in order to get it, right?
Well, we’re going to hold your hand and walk you through three simple steps (easy AND non-lethal) which ANYONE can do in just FIVE MINUTES; then (Allah be praised!) your life-long dream will instantly come true!
(Hey! I did it in just TWO — admittedly compound —sentences!)
Andy,
Honestly I didn’t even read your post.
And if I wanted to sell something it would look like this.
Never crave another cigarete again using these secret tecniques the tabaco industry has agressivly tried to keep burried.
Dear soon to be ex smoker,
You can quit smoking today without having a single craving….Without gaining a single pound.
It’s a beatifull day to quit and just look how this program has imprived the lives of even the worst of chain smokers
(Testimonials)
Imagine never having to fork over another $7 a day every day for the rest of your life.
7 x 30 = 210
210 x 12 = 2,520
2,520 x 10 = 25,000
And that’s todays prices! What about 1yr. from now or even 10yrs. from now when the price could easily double. We all no how much cigarettes have went up in the past few years.
What would you do with all that money?
Maybe you could take your new nonsmoking girlfriend on vacation and enjoy your new found health.
Maybe you want to wake up in the morning and just be able to breathe.
You can quit.
Just follow these simple methods that have been working for counless others and make sure to spread the word.
Don’t you think the tobaco industry has made enough money on your dime?
Gota go
3-Line Story:
On the first day of kindergarten, my teacher took a minute to play “Good Morning To You” on the piano and I spent the next five years begging for lessons. Three months into my studies, the piano teacher declared that I had no skill, no talent, no reason to continue. I’ve now told that story to over 1000 of my own piano students, instilling in them the confidence to reject rejection and know that talent can be manufactured over time.
My neighbour’s five-year old son looked me over thoroughly and told me I have a big bum. I had to agree, and felt compelled to explain that I’m going to a gym where I, and other people with big bums, do exercises to make our bums smaller. He looked at me like I was from the moon and said “that lie is even bigger than your bum.”
3 line story:
.
I took my shirt off, all the girls quivered - It was amazing. I never new how much that would help my self esteem. I feel like a winner!
.
What does this mean for you?
We all know the looks count no matter what anyone says. It’s foolish to think they don’t. Ever notice how the dynamics of a room instantly change when an attractive in shape person walks in the room? This person could be you a lot sooner than you could possibly imagine!
“Ohhhh Mmmy God” she replied, “Where did you learn how to do that?” - With a huge grin on her sexy face. I just looked at her and thought to myself “If she only new!”.
When i was in sixth grade, i got picked on by my classmates.
When i was 22 in the Navy, i got kicked out of dental school.
Prayer got me through all those things, i didnt arrive at school with a rifle, i relieved stress and its FREE!
(It was the most true to life story i could give you in about three sentences, but i couldnt sell a product!)
“I Felt Like A Caveman And Someone Showed Me Fire For The First Time!” Alex couldn’t believe that this powerful way to make thousands of dollars was sitting untapped, right under his nose all this time. He basically held me hostage until I told hime all the details of how he could make it work for his situation, would you like to know how this will work for you too?
———————————————-
I already have John’s “Kick-Ass Copywriting Secrets” course when he sold in in cassette format
and it is one of the best resources I have. Yo John, Rock On!
When Helen fell in her kitchen–again–her daughter knew it was time to get help. They found a faith-based nursing home, and, after years of widowhood, Helen discovered she loved living in community with others. But she won’t be able to stay long.
You see, Helen is on Medicaid. That means she depends on the Illinois government to pay for her medical costs. But the government covers only 59% of her costs, leaving Helen’s nursing home to cover the rest.
As Director of this nursing home, I don’t know how long I can afford to let Helen stay here. It would break my heart to turn her away, but I’ll have to. Unless you can help.
Will you give today to help cover the costs of care for people like Helen?
At 26, I was old and fat. At 52, I look 20 years younger and svelte. The world wants more of what you’ve got when you look it. Delete botox and believing therapy.
Here’s what’s in it for you: You really can self-sculpt your life, your destiny, and your problems into the unimaginable dream. If I can do it, you can do it. I am the ultimate couch potato, the most “gall of you” girl you’ve ever met. Our secret lies in thinking like a Southern Belle romance novel - where yout life reads like hot, sexy plantation popping consciousness.
Have you ever been to Ireland? The land of romantic soft green fields and turf-burning cottages? Definitely the place to go when you need a break from the pressures of the day! So why not rent your very own Irish cottage for yourself and some special friends.
Allow yourself to dream. Light a turf fire in your cottage, lie back in your favorite chair, close your eyes, smell the unmistakable aroma of Irish turf and see how the cares of the world slip gently away.
And, yes, all this IS possible! AND ALL FOR ONLY THREE DOLLARS A MONTH!
But not for ever! Don’t miss out! Hurry to irishabsolutely.com and make your reservation! Do it NOW!
It’s a common enough story for newcomers. I arrived with high hopes but ended up taking menial jobs and living on the minimum wage to support my family – all this despite my international credentials. It took me 7 years to work my way to a more meaningful lifestyle. The good news is that my reality doesn’t have to be your reality! I can help you hit the ground running and see your career and family thrive because I’ve already made the mistakes and learned the shortcuts and techniques that will get you employed in your field. Hi, I’m Andrea Johns, and I want to show you how you can succeed too.
Twenty years of shots didn’t work, so I tried many strange alternative healing methods. Finally, I gave up to being doped up on double doses of antihistamines. To get some energy to keep going, I tried a natural liquid supplement that delivered a shocking surprise: it also cured my allergies!
If you’d like to get rid of your allergies and antihistamines by using something with many positive side effects, contact me.
I didn’t give up easily, but it was only after I gave up that I discovered the answer to my debilitating allergies. I tried all kinds of shots, accupuncture and many strange alternative healing methods, but nothing much helped. Then, to get some energy to combat the effects of double doses of antihistamines, I tried a natural liquid whole food supplement that had a great side effect–it vanquished my allergies!
If you’d like to get rid of your allergies and antihistamines by using something with many positive side effects, contact me.
I felt invisible.
Too many of us to be noticed.
Thank God for mirrors.
Here’s what that means for you:
Our mirrors are everywhere. But i can teach you which ones are your truth…and the truth will set you free!
Have you ever dreamed of being your own boss?
Can you feel ability within you wanting to jump out and prove itself?
Do you KNOW you CAN do it, but you’re not sure just WHAT to do?
Well, say a prayer to the MAN above…because I have YOUR answer.
You CAN do anything you want to, if you simply follow these three steps: Seek - Learn - Apply
They’re the secret to achievement for regular folks like you and me.
I got rich with them, and I’ll show you how too. Send an email to weldon@gulfcoastatm.com and I’ll give you my special plan for applying the three steps…just ask for it…it’s FREE.
For nineteen years I’ve enjoyed the perfect nursing job.
Now the tide of change moves toward my workplace as surely as the waves erode the finest castle of sand.
I brace myself for the upcoming swell.
The ability to feed ourselves must be the priority for Jamaicans. Therefore, in tandem with the drive to encourage backyard gardening, we should develop the fishing industry. I am still puzzled as to the reason we still import dried salted fish, pickled mackerel and frozen fish when we are surrounded by the Caribbean Sea and have so many rivers.
We must encourage fishing as a sport, an industry and a way of life. We can start fishing clubs and build more boats. We have experts at the University of the West Indies, and experienced fishermen that can teach or coach our young people.
In the long run when fish becomes more available, the price would be reduced, making it more accessible to everyone. We would also have a healthier population since fish is very nutritious, and we could start exporting fish in large quantities to reduce our debt.
Give a man a fish and you feed him for a day. Teach him to fish and you feed him for a lifetime. Chinese proverb
My wife’s job is hard — lots of schmoozing and corporate events to attend to boot. Of course this also means I have to go along and be the good husband, you know pretend I’m happy as hell to be there. We stepped into the hotel ballroom and the biggest asshole of them all rushes over to greet us and I keep smiling knowing that first gin and tonic is only moments away.
“I don’t know if you can help,” he replied to my question is there anything else? “The dog races up and down the fence, barking — at all hours day and night.”
“Show me the fence” I replied and we walked to see a solid wooden fence about six feet high and only eight feet from the master bedroom.
Two weeks later he called me, “The guy, a renter moved out that weekend, and he took his dog the next weekend. I had no idea you and feng shui could solve the problem.”
What this means for you: interesting business and home challenges can be solved with the Chinese Art of Strategic Placement.
The doctor looked up at me, smiled and said, “You just stand there and look pretty.” After five minutes he had found nothing conclusive. Five more passed. He let out a low whistle and looked up at me. I was holding my breath, then leaned over. He had cut open the heart, and was holding a huge clot for me to see. His eyes filled and he blinked. Mine overflowed as I took the clot and weighted it. “You doing OK?” he asked. I looked at him, blinked, and thought, you both look … like corporate america …
We all have been told to “Slow Down!” in many aspects of our lives. But from Go-Karts to Indy-Cars that statement does not compute. Passing the Checkered Flag is the only time it pays to Slow Down.
Motorsports today is a very lucritive business on many levels, not just for the Jet Setting drivers that win races. Very much a team sport, participating requires major commitments from everyone involved but the payoff is very rewarding.
My 5 year old son innocently grabbed the wad hanging beneath my extended arm and shook it like dough, asking in a curious voice “what is this, mommy?!”
It wasnt for another six weeks that I allowed myself to wear anything other than a long-sleeved top, but when I did - there was no longer anything left for my five year old to swing from.
He asked me again, “would you rather be stabbed to death or shot to death”?
It took me a moment to realize the lesson I was being taught, but once it sunk in, I realized that my thought process wasn’t looking for a solution, it was looking for an excuse. Did I really want to know if soy ice cream was healthier than regular ice cream, or did I just want to find an excuse for digging deep and making the change I knew was required?
Bleary-eyed, haggard, bone weary, depressed, and stressed beyond belief, you fumble through your Blackberry contact page trying to find the number for your doctor or anyone who might help bring you even a modicum of relief when the truth is that you’re going to pay through the nose for something that will probably make you worse in the long-run.
I’ll be perfectly frank with you, what I’m about to offer isn’t for just anyone, it’s only for those few discerning individuals who understand the importance of giving their minds, bodies and souls time to heal and renew in an oasis created for just that purpose.
Imagine a place where the edges of time waver and stretch until it has no real meaning, where you can walk pristine beaches unsullied by high-rise hotels or even other people, where the most difficult decision you’ll have to make is whether you want to spend the day at the beach or by the pool.
Villa del Luna Bella, the boutique all-inclusive retreat where less is more. We take a maximum of two couples per week, absolutely no children and everything from meals created by the villa’s world-class chef or the islands best restaurants. to your rental car, day tours, round-trip airport transportation and luxury accommodations are included.
Wouldn’t you rather spend your money on a more enjoyable and efficient health insurance? For more information contact villalunabella@yahoo.com
“It’s just too dangerous, I wouldn’t go down there if I were you”. Ignoring the admonition, it wasn’t until I nearly reached the bottom when the next-to-the-last step splintered, sending me sprawling across the basement floor.Now pitch dark, the burning pain in my ankle stabbed like a knife whenever I tried to move.
Upstairs there wasn’t a sound, he had left. But somewhere in this cold earthen cellar I could hear the distinct hot buzz warning of a rattlesnake.
What do you mean by ” I can’t earn enough money” You have a skill! You are an artist, a graphic designer, a writer, and a teacher. You know Photoshop, digital cameras, web design, and you have great imagination. Combined all together you have more skills than 98 percent of all the people who want those skills. So here is what you do…..
Most people suffer with pain. Most people who have surgeries or take pills, learn to live with pain. I have no pain, take no pills, have had no surgeries and I am a middle aged male. I have the owners manual to the human body.
HALF AS BIG - TWICE AS GOOD
I was tired, hot, hungry, and thirsty. My hands were nearly numb and my eyes were stinging. This was my 8th pilgrimage to Bike Week in Daytona, and one thing was certain after each trip - my wife would have the grill fired up as soon as she heard the rumble of my pipes resonating down the country road we lived on. But not this time. Instead I found a note explaining her absence and aa single brownie covered in Saran wrap on a plate. Not your regular size brownie mind you, instead a pathetically small morsel about one-inch square - just bite sized, like you’d give to a kid. But I wolfed it down quickly and had I known how good it would be I would have savored it longer, because this was TOTALLY DIFFERENT. Here’s the recipie…
Early one morning I stumbled out of bed, looked in the mirror, & was sick by what I saw. I couldn’t believe I was 50 lbs. over weight. My belly jiggled like a bowl full of jelly. Now, I get out of bed & love what I see looking back at me from that mirror,(so does my wife). The best part is, I lost the 50 lbs. plus in 90 days & all I had to do was. . .
Want to be more sucessful?
Then follow these three simple steps.
Make a plan.
Do it once.
Do it right.
Enjoy it forever!
Have you ever noticed we humans try to give more meaning to a word when the obvious will do; for example:
“TEACHER” simply means
- Teach
- Each
- He & Her
- and drink “Tea”
Do you desire Happiness, Prosperity or Success?
How wonderful would it be to live your wildest dreams? What would it feel like to give amazing gifts to your family and friends without as much as a second thought?
All these things and more can be yours. How? The key to making your dreams come true is in this phrase:
“Healing your universe is an inside job.”
That’s right! You have the power! You CAN and WILL make it happen!
Our Personal Empowerment program will teach you to unleash the universal power within you. You’ll learn to:
-Release old paradigms that no longer serve you
-Create new belief systems
-Formulate thought processes to successfully obtain your goals
-Embrace change and use it to propel you to new heights
…and lots more!!!
As Intel says: It’s All Inside!
Click the button below to find out how to unleash the power in you!
Can’t wait for retirement? Although most American’s report finances as their number one concern in planning for retirement, pre-retirees should be even more concerned with how they will spend their time in their golden years. Studies show that people who don’t have a solid plan for how to occupy their time in retirement are three times more likely to die in the first five years after leaving their jobs than people who do have a plan. Until recently there were very few resources to help you plan a productive retirement. Now there is a place you can go to help with all your retirement planning needs…
The Oceans Hold So Many Amazing Secrets
And They Can Be Revealed To You This Weekend
All You Have To Do Is Let Us Show You
A lifetime of fun and adventure exploring the oceans of the world awaits you. It all starts with our introductory scuba diving course……
When I stepped in a pothole, on a humanitarian mission to Haiti, I broke my foot. At that time, I was a size 16 and weighed almost 200 pounds. Who’d have thought that that pothole would have changed my life forever?
Well, my foot wouldn’t heal and it wouldn’t heal-so I finally went to a new podiatrist who really shook me up- he looked me straight in the eye and rudely proclaimed “Your foot is never going to heal, unless you lose 50 pounds!” At that I moaned, “So how am I ever going to lose any weight at all, when I can’t exercise?”
When I calmed down, he introduced me to the “Take Shape for Life ” program, which helped me lose the 50 pounds in 6 months. Just like he said, my foot healed and I then actually decided to lose another 15-I just wanted to be “cuter”- and now I’m a perfect size 8. If you’ve been trying to lose weight without success-contact me -I can help!
(and you don’t even need to step into a pothole!)
http://www.DrDonna.tsfl.com
For over 2 years I appeared on a radio show that fed to 40 commercial readio stations across Australia.
The host on that show asked me a few times to do shows on various topics in the news.
They were all verging on a kind of 60 minutes expose’ style.
And they all elicited a huge response when we went to air
Back then they allowed me to make a full pitch inside the show so I measured response in real live sales.
When I asked the host where she got these great story ideas she just said “I get most of my ideas from the current affairs show on TV”.
I notice many great copywriters (Clayton Makepeace springs to mind) tie their copy into a current edgy news story.
Clayton says if the news is recent your prospects will have feelings about that news and you can use those feelings to help draw your reader in and sell your product.
So to add to John Carlton’s brilliant article I’d ask “can you tie your copy into some hot current news story?”
Kindest regards,
Andrew Cavanagh
Skyrocketing fuel costs equal headlines and headaches but are they real? I know the headaches are genuine but the increass in gas?
What if I told you about a place where gas is less than 12 cents a gallon. That’s right, it’s not a typo, I regularly fill my tank for less than half the price most people pay per gallon.
Don’t believe me? How about this, spend your vacation with me and if I’m not telling the absolute truth your stay is FREE. Ah, so you think the catch is in the vacation cost itself. Absolutely not.
Villa del Luna Bella is the boutique all-inclusive Caribbean retreat where we take a maximum of two couples per week, absolutely no children and everything from meals created by our villa’s world-class chef or nights out enjoying the islands best restaurants, in-room bar, your rental car, day tours, round-trip airport transportation and luxury accommodations are included.
And best of all you can take that rental car and fill it up time after time and the cost won’t be more than $2 per tank. (Of course, we’ll pay that too.) Are you ready to cure that headache and indulge yourself in pure luxury? For more information and details contact villalunabella.@yahoo.com
I was ashamed, couldn’t fight, didn’t know how and scared. My younger brother was being bullied by a tall punk who used to throw rocks at me from across the street, never hitting me nor coming close, but he was more intimidating than annoying; until now. I went looking for him, even though I couldn’t fight and when I found him I chewed him out, left and right, up and down but he didn’t do anything and I stormed away, satisfied with my success yet worried because I knew I would one day really need those skills; so I learned karate and then kung fu.
Don’t need to wait until AFTER an event to learn how to save yourself. Learn to defend yourself now and be prepared, be safe, be protected, be wise: learn to BE YOUR OWN BODYGUARD and Walk Away Alive from Kung Fu Warriors!
I’ve been camping in a tent during stormy weather and experienced wet misery. I’ve been camping in a tent camper during stormy weather and spent hours learning the ‘condensation shuffle’ trying to keep everything dry. I’ve been camping during stormy weather in a Trailmanor and found joy. Read on and discover how you too can find this joy in your camping life.
I was the “fat sister” who took after the fat side of our family. My skinny sisters (who took after the skinny side) teased me unmercifully. But the tide turned in our twenties when I achieved a healthy weight, while my formerly skinny sisters grew larger and larger. A couple of decades later, I continue to maintain a healthy weight. I’m now known in our family as the “skinny sister”.
Most diets only cause you to lose weight for a short time before your weight rebounds to an even higher level than it was before. But it doesn’t have to be that way. If you want to know the secrets of my long-term weight loss success….
He enlisted.
He served.
He came home.
And he was never the same again.
There is nothing more thrilling than mountain biking. You hang on for dear life while barreling 15 mph down a rocky, uneven path on the side of a mountain. When you go down in a bone crunching, skin-ripping crash only a well-designed helmet will save your life. You can constantly find your next adrenaline rush - and live to tell about it – with a Bell Helmet.
My job is to test pipes for corrosion at an oil refinery, unfortunately one of those pipes began leaking inflammable gasses.
The pipes were supposed to have been de-pressurized but worst of all, I was unable to activate a pressure relief valve in the system, I needed a tool to wedge the valve open.
My mind raced for a solution, instictively I pulled out my ‘4 in 1′ clamp and within seconds, with the clamp in place, the pressure began to drop. I was greatly relieved that a potential disaster had been avoided with a simple clamp.
You never know when you are going to need a ‘4 in 1′ clamp, be sure to order yours today!
I’ve been unemployed and broke. I’ve been gainfully employed in my dream job. The dream job wins hands down! What that means for you is that I can show you the shortcuts to find and, just as importantly, land YOUR dream job.
We’ve all been there. That awkward moment when your kids ask you those hard questions about God that you just don’t have answers for. But who wants to tell your kids, “Hey, I don’t have a clue?”
Wouldn’t you like a way to invite your kids on the journey of thinking seriously about God–and letting you come along without looking clueless?
Lynne Lepley’s book: Three in One: A Book About God, (Abingdon Press) can help you enjoy that journey together.
You really don’t need money to make money… Just 3 years ago I lost all my money in a failed business deal, i felt like a failure - i had just missed my fourth mortgage payment and the bank was threatening to repossess (foreclose) my home. I wondered if I could ever get a loan to start over again - my credit, if I had any was ugly and my future seemed pitiful, at best.
It was after speaking with my best friend Paul one Saturday morning that i regained hope. He told me I could actually make money without needing cash or credit, if I just learned the craft of buying real estate - ‘his way’. I joined him immediately and learned how to buy real estate, and today - just 3 years in the making, I don’t have a worry in the world. My home was never repossessed (foreclosed), i actually have my mortgage PAID OFF, my life is a beauty… I am indeed living my dream.
What I am actually trying to say is: No matter where you are on the ‘food chain’ - maybe “just making ends meet, broke, busted, dejected..”, you can actually start making money in real estate, and you don’t need to have cash or credit, if you just learn a few secrets on how to buy real estate cheap. (Note: I really appreciate your article John, please endeavour to write me I really would like to know how this story stacks up. Thanks once again and God bless you for being so generous with your valuable time. Warmest regards, Chu D. Obii, London, UK)
Hi John,
Great article. At your copywriting sweatshop a few months back, you gave one tip that can make someone a better storyteller each day they live and breathe… by simply OPENING YOUR EYES and paying attention to the world around you.
With that in mind, here is my 3 sentence story…
“After moving to Rio de Janeiro, I looked around for useful tips on local life, and came across an American girl’s blog, which was chock full of solid tips.
She just had one post that seemed to be off… it said that Brazilian girls, contrary to popular opinion, aren’t as “liberated” as American girls.
I told her she’d been sleeping with the wrong girls!”
-Brian
Jerusalem – step by step
It’s everything but “another” guidebook
Taking on Jerusalem without a human guide at your side, is no easy feat. With 3000 years of history behind, 24 layers of archeology below, and three religions struggling for dominance on its streets, there’s no wonder it even induces a mental disease called the Jerusalem syndrome… Few guidebooks have risen to the challenge but now there is a new bright kid in town. You may first be surprised by its look, since it is actually a binder. Open it and you’ll find separate booklets inside. Take one out and you will immediately understand the ingenious idea of it: each booklet presents in detail a guided walking tour. It is written in a light journalistic style and is beautifully graphically designed. If you like the practical sound of it, you may like it even more when you actually use it in the field. It is simply the best guidebook ever.