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Archive for June, 2008


Controlling the Urge

Monday, June 30th, 2008

Ask any big-name investor what it takes to make consistent money in the stock market and they’ll all tell you the same thing: Discipline. Yet many investors leave discipline at the door when they decide to buy or sell stock.

That is the worst mistake you can make – because investing in the stock market is all about probabilities.

Let’s say you have a system that gives you winners 70 percent of the time. If you don’t follow the system on your next trade, the likelihood that you’ll get a winner could drop to 40 or 50 percent. Not only did you lose your discipline, you are also far more likely to lose money.

The best way to stay disciplined and control the urge to break away from your system is to remember one thing: There will always be another opportunity.

As long as you know that you’ll have more opportunities to make money, you’ll be less likely to go for the one that isn’t really in sync with your system. You’ll know that in the next few days, there’s a good chance you’ll see an opportunity that suits your system to a T.

[Ed. Note: As market analyst Charles Delvalle points out, discipline - not years of experience, not fancy tools - can help you make money in the stock market. And with a super-simple system to keep you on track, you'll be able to maximize your wins and minimize your losses.]

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Word to the Wise: Ignominious

Monday, June 30th, 2008

"Ignominious" (ig-nuh-MIN-ee-us) – from the Latin for "shameful" – is another way of saying "humiliating."

Example (as used in an Atlantic Monthly review of Relish: The Extraordinary Life of Alexis Soyer, Victorian Celebrity Chef by Ruth Cowen): "[Alexis Soyer's] personal story is a roller coaster of fortunes made and lost, his ending ignominious."

[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]

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An Everyday Misuse I See Every Day

Monday, June 30th, 2008

When I saw this sign outside a local gas station, I cringed: "Special discount! Diet Pepsi 12 packs $2.99 everyday through June!"

Then, when I did a quick Internet search, I found two other teeth grinders: "It is not sufficient to arrest them in the morning and release them in the evening as the government here is doing almost everyday." And "Everyday is Mother’s Day."

If you don’t see the problem with the sentences above, you’re one of many people who no longer make a distinction between everyday and every day. But these two terms have very distinct meanings. And I would hate for them to blur into one indistinguishable mass.

Everyday refers to something that is ordinary, normal, run-of-the-mill – something you encounter routinely. Every day means daily, or each day, without exception. You change out of your everyday clothes into your party clothes. But it’s not every day that you go to a party.

You may not be able to make this distinction clear when speaking (nor may you need to). But be sure to keep it in mind when writing!

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Acai: A Sweet-Tasting Superfood

Monday, June 30th, 2008

Like berries and chocolate? One food naturally bursts with those delicious flavors, as well as with antioxidants, anti-inflammatory agents, and essential fatty acids. It’s called acai (ah-sigh-ee), and it’s the super-potent berry from an Amazonian palm tree.

Listed as Dr. Perricone’s #1 Superfood, recent research published in the Journal of Agricultural and Food Chemistry found that acai is a powerful inhibitor of cox-1 and cox-2 enzymes that promote inflammation – the cause of many chronic diseases and a main culprit of visible aging.

Whirl some flash-frozen acai into a summer smoothie to satisfy your sweet tooth and quell inflammation. Sambazon Organic Acai Smoothie Packs have zero grams of sugar and are a convenient way to drink in the benefits of this superfood.

[Ed. Note: When it comes to good health, you don't have to rely on expensive and time-consuming diet plans and exercise programs. As health expert Kelley Herring points out, sometimes increasing your health is as simple as making small changes to your diet. Get more free, simple, easy-to-implement ideas that can change your health for the better right here.

And for healthful recipes, check out Kelley's website HealingGourmet.com.]

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What Dancing Can Teach You About Leadership

Monday, June 30th, 2008

The three most important lessons in leadership I ever learned, I learned on the dance floor.

About a dozen years ago, K and I decided to do something about our fear of dancing at social events. We hired a ballroom dance instructor to teach us the basics: one slow dance, one fast dance, and a rudimentary salsa.

It was a simple goal, and we made quick progress when we were learning the footwork side by side. But when our instructor had us join hands and dance together, all hell broke loose. K had her ideas about how we should move and I had mine.

Within minutes, the dance we were attempting to do would turn into a Greco-Roman wrestling match – she pulling me one way, while I was pushing her another way. Our instructor tried to solve the problem by asking us to dance more smoothly. When that didn’t work, he sat us down and gave us a little lecture.

"Dancing," he said, "is a partnership. But it’s a partnership where the man leads and the woman follows."

He looked at K. She was glaring at him.

"I know you don’t like to follow," he said. "But if you want to dance well together, you are going to have to do it."

You can imagine the look on my face when he said that. As hard as I tried, I could not suppress a huge grin. Yes, in ballroom dancing – even these days – the man leads. This is a flagrant contradiction – not only of the way a good marriage operates, but also of common sense. After all, most women can dance a little. And most men look (and feel) ridiculous the moment they start.

No matter. Tradition rules on the dance floor. You may move more like Steve Martin in The Jerk than Fred Astaire, but if you are the man, then you are in charge of the dance.

"It usually comes as a shock," our instructor explained. "But if you stick with it, it can work."

It was quite a trial for K. She almost broke down several times during the following 30 minutes. "I don’t think I can do this!" she said in a voice that sent chills down my spine.

"Learning to follow," our instructor said sympathetically, "is not easy. It’s a skill. And for some people, a difficult one. For one thing, you have to do the same thing your partner is doing, except backward. Just as important, you have to follow his lead even if it seems as if he’s going the wrong way." 

That barely satisfied K. "Why can’t he learn to dance backward?" she said.

Our instructor smiled at her. "Do you really think he is capable of that?"

"I guess not," she said.

"And if he learns to lead well," he promised, "you may actually enjoy the feeling of being led."

"Yeah, right," K said. But she did her best to follow. It wasn’t long before our instructor stopped us again and gave us lecture number two.

"Being a leader doesn’t mean pushing your partner around," he said to me sternly. "Leading is all about sensitivity. And you, Mr. Masterson, have so far showed very little of that."

Now it was K’s turn to smile.

I defended myself as glibly as I could. "Sensitivity," I said, "is one quality I have always eschewed. I once thought I should write a book for men like me titled 30 Days to Complete Insensitivity."

Our instructor was not amused. He crossed his arms in front of his chest and shook his head slowly, looking at me the way you might look at your dog after he has just peed on the carpet.

"It is impossible to lead well if you are shoving your partner around. You will look like a thug and she will not enjoy dancing with you at all. To lead well, you need to know exactly where your partner is at every moment. You have to know what foot her weight is balanced on without looking. You have to know her pacing, her strengths, and her weaknesses. And you have to take all that into consideration every time you move with her in your arms."

"Can you put that in writing and have him sign it in blood?" K wanted to know.

"It will take some time," our instructor replied. "But I believe we can turn this ox into a leader if he is just willing to follow three rules."

I was, I have to admit, interested to hear what those three rules were. They turned out to be very simple and yet very powerful. They made me a better dancer immediately. But more important, they later helped me understand how to be a better business leader too.

Here are the three rules:

1. Know what you are going to do before you do it.

On the dance floor: "One big mistake men often make on the dance floor," our instructor said, "is that they make split-second decisions about which move they want to do next. That gives them no time at all to signal their partner, so they compensate by pushing and shoving. Pushing and shoving is the opposite of good dancing. And it’s easy to avoid. Just know what your next step is going to be, and give your partner the signal at the right time so she can follow you gracefully."

To demonstrate how bad I was at leading, our instructor videotaped me run through a salsa by myself, pretending to have K in my arms. He played it back for us and pointed out how jerky my movements were. "You look that way because you are waiting too long before you decide what your next step is going to be. If you look awkward dancing alone, you can imagine how awkward you will look as a couple, when she is trying to follow your last-minute movements."

In business: Having a long-term vision of what your business should become is like knowing what type of dance you want to do. But being a good leader requires more of you than that. It demands that you also have good ideas about the medium- and short-term tasks that are required to achieve that vision. And it means you have to communicate those ideas to your partners – the employees, vendors, and suppliers who are working closely with you to achieve your long-term vision.

2. Signal your intentions distinctly.

On the dance floor: To develop my first leading skill, I practiced our three dances by myself until I had a complete repertoire of moves I could do without making any quick or sudden changes. Then K and I resumed dancing together.

It was much better, but there were still problems. Every once in a while, K hesitated or stumbled. I thought, "Gee, I must be learning faster than she is." Our instructor had another interpretation. "You are not leading well," he told me.

"But I know what I am going to do," I protested. "And I’m giving her the signals."

"I don’t think so," he said. And then he had me dance with him.

Our instructor was a big, burly sort of guy. Were I inclined to dance with men, he would not be first on my dance card. Still, I did the best I could and tried to lead him flawlessly.

After just a few turns, he stopped me and said, "Just as I expected. You are not giving your signals strongly enough."

"Huh?" I said. "I thought you didn’t want me to use force."

"Right," he replied. "And the way to avoid using force is to give strong, clear signals."

He demonstrated by having me dance with him leading. I could feel my testosterone plunging as I dutifully obliged, K grinning happily as she watched.

What I noticed was that our instructor’s signals – various sorts of touches on the back – were imperceptible to anyone watching but were very obvious to me because they were, as he had said, strong and clear.

"You can’t follow well if your leader is giving you wishy-washy signals," he explained. "The stronger your signals are, the easier it is to follow you. And the easier it is for your partner to follow you, the better you’ll look and the better she’ll like dancing with you."

In business: Knowing what you want from your partners (again, your employees and vendors and suppliers) is not enough. You have to let them know what you want them to do by communicating it to them very clearly. And you have to give them enough time to do it.

3. Lead to demonstrate your partner’s strengths.

On the dance floor: For the next several lessons, I worked diligently at making my signals clearer and more distinct. And sure enough, K’s occasional missteps, which I had been attributing to her, all but ceased. But there was still one more lesson I had to learn before our instructor would deem me a "good leader."

"You have come a long way," he told me one day after we had performed our three dances reasonably gracefully. "But there is one more thing that you need to do – and this will take you to the next level."

We were eager to find out what that one thing was. I sort of expected it to be some sort of fancy footwork or something about body posture or timing.

"I can think of three turns that K does especially well," he told me. "But I don’t see her making those turns very often. What I see most of are the moves you like to do, Mr. Masterson." And then he just stared at me.

I felt, once again, like a dog that had peed on the carpet. I tucked my metaphorical tail between my legs and asked, "But isn’t it natural to do what you like to do?"

"It’s natural, but it’s wrong," he said. "In dancing, the purpose of the man is to lead – but the purpose of the dance itself is to showcase the woman."

"Think of Fred Astaire," he said, "one of the greatest dancers that ever lived. None of the women he danced with had his level of mastery. But he always made them look better than they were and put them at the center of the dance when they were performing the moves they did best."

When he explained it that way, this rule made perfect sense. And by keeping it in mind, I was able to improve my dancing almost immediately.

In business: If you want all your business efforts to be successful, you need to get all your partners (once again, your employees and vendors and suppliers) working at their peak levels. And you want to take full advantage of all the things they do especially well – which means giving them the opportunity to do those things (especially when they’re better at them than you are).

All three lessons are critically important – in fact, necessary – for good leadership. But this third one is the most important for business leaders whose businesses are beyond the first stage of development – in other words, when continued business growth demands the contributions of many talented people, not just the energy and genius of the entrepreneur who started things going. (I explain the various stages of business development in detail in my book Ready, Fire, Aim.)

Being a good leader means you have to have a vision. It means you have to have a plan too, so your partners know what their next steps should be. It means communicating those next steps with precision and in time for them to respond. And it means giving your partners the space they need to do their own thing.

[Ed. Note: Knowing how to be a good leader can separate you from the "ordinary" majority and help you achieve prosperity. Discover the two universal rules of power and success, and you can control your own destiny... command respect from your peers... and enjoy life to its fullest. Master these two rules in 3 hours right here.]

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What Dancing Can Teach You About Leadership

Monday, June 30th, 2008

Issue #2395

  • WEALTHY: What does it take to make consistent money in the markets? (Charles Delvalle)  
  • HEALTHY: A fruit that tastes like chocolate (Kelley Herring)
  • WISE: Dwight D. Eisenhower on leadership

ALSO IN THIS ISSUE:

  • Why you should take a ballroom dance lesson (Michael Masterson)
  • Run of the mill vs. a daily event (Suzanne Richardson)
  • It’s Good to Know… about a lost profession
  • Add "ignominious" to your vocabulary

== Highly Recommended ==

Why Making Money Online Doesn’t Always Have to Be All That Hard

Many people have it in their heads that turning a profit has to involve hard work and complex tasks – especially online. Truth be told, sometimes it can be just the opposite.

Here’s one example. Instead of struggling and trying to implement every trick in the book, just follow these 3 simple instructions, and you could soon see money coming in at a steady pace. Let me show you how.  Discover the easy 3-step process for making quick profits…


Controlling the Urge

By Charles Delvalle

Ask any big-name investor what it takes to make consistent money in the stock market and they’ll all tell you the same thing: Discipline. Yet many investors leave discipline at the door when they decide to buy or sell stock.

That is the worst mistake you can make – because investing in the stock market is all about probabilities.

Let’s say you have a system that gives you winners 70 percent of the time. If you don’t follow the system on your next trade, the likelihood that you’ll get a winner could drop to 40 or 50 percent. Not only did you lose your discipline, you are also far more likely to lose money.

The best way to stay disciplined and control the urge to break away from your system is to remember one thing: There will always be another opportunity.

As long as you know that you’ll have more opportunities to make money, you’ll be less likely to go for the one that isn’t really in sync with your system. You’ll know that in the next few days, there’s a good chance you’ll see an opportunity that suits your system to a T.

[Ed. Note: As market analyst Charles Delvalle points out, discipline - not years of experience, not fancy tools - can help you make money in the stock market. And with a super-simple system to keep you on track, you'll be able to maximize your wins and minimize your losses.]

Click to comment on this article.


"You do not lead by hitting people over the head – that’s assault, not leadership."

Dwight D. Eisenhower

What Dancing Can Teach You About Leadership

By Michael Masterson

The three most important lessons in leadership I ever learned, I learned on the dance floor.

About a dozen years ago, K and I decided to do something about our fear of dancing at social events. We hired a ballroom dance instructor to teach us the basics: one slow dance, one fast dance, and a rudimentary salsa.

It was a simple goal, and we made quick progress when we were learning the footwork side by side. But when our instructor had us join hands and dance together, all hell broke loose. K had her ideas about how we should move and I had mine.

Within minutes, the dance we were attempting to do would turn into a Greco-Roman wrestling match – she pulling me one way, while I was pushing her another way. Our instructor tried to solve the problem by asking us to dance more smoothly. When that didn’t work, he sat us down and gave us a little lecture.

"Dancing," he said, "is a partnership. But it’s a partnership where the man leads and the woman follows."

He looked at K. She was glaring at him.

"I know you don’t like to follow," he said. "But if you want to dance well together, you are going to have to do it."

You can imagine the look on my face when he said that. As hard as I tried, I could not suppress a huge grin. Yes, in ballroom dancing – even these days – the man leads. This is a flagrant contradiction – not only of the way a good marriage operates, but also of common sense. After all, most women can dance a little. And most men look (and feel) ridiculous the moment they start.

No matter. Tradition rules on the dance floor. You may move more like Steve Martin in The Jerk than Fred Astaire, but if you are the man, then you are in charge of the dance.

"It usually comes as a shock," our instructor explained. "But if you stick with it, it can work."

It was quite a trial for K. She almost broke down several times during the following 30 minutes. "I don’t think I can do this!" she said in a voice that sent chills down my spine.

"Learning to follow," our instructor said sympathetically, "is not easy. It’s a skill. And for some people, a difficult one. For one thing, you have to do the same thing your partner is doing, except backward. Just as important, you have to follow his lead even if it seems as if he’s going the wrong way." 

That barely satisfied K. "Why can’t he learn to dance backward?" she said.

Our instructor smiled at her. "Do you really think he is capable of that?"

"I guess not," she said.

"And if he learns to lead well," he promised, "you may actually enjoy the feeling of being led."

"Yeah, right," K said. But she did her best to follow. It wasn’t long before our instructor stopped us again and gave us lecture number two.

"Being a leader doesn’t mean pushing your partner around," he said to me sternly. "Leading is all about sensitivity. And you, Mr. Masterson, have so far showed very little of that."

Now it was K’s turn to smile.

I defended myself as glibly as I could. "Sensitivity," I said, "is one quality I have always eschewed. I once thought I should write a book for men like me titled 30 Days to Complete Insensitivity."

Our instructor was not amused. He crossed his arms in front of his chest and shook his head slowly, looking at me the way you might look at your dog after he has just peed on the carpet.

"It is impossible to lead well if you are shoving your partner around. You will look like a thug and she will not enjoy dancing with you at all. To lead well, you need to know exactly where your partner is at every moment. You have to know what foot her weight is balanced on without looking. You have to know her pacing, her strengths, and her weaknesses. And you have to take all that into consideration every time you move with her in your arms."

"Can you put that in writing and have him sign it in blood?" K wanted to know.

"It will take some time," our instructor replied. "But I believe we can turn this ox into a leader if he is just willing to follow three rules."

I was, I have to admit, interested to hear what those three rules were. They turned out to be very simple and yet very powerful. They made me a better dancer immediately. But more important, they later helped me understand how to be a better business leader too.

Here are the three rules:

1. Know what you are going to do before you do it.

On the dance floor: "One big mistake men often make on the dance floor," our instructor said, "is that they make split-second decisions about which move they want to do next. That gives them no time at all to signal their partner, so they compensate by pushing and shoving. Pushing and shoving is the opposite of good dancing. And it’s easy to avoid. Just know what your next step is going to be, and give your partner the signal at the right time so she can follow you gracefully."

To demonstrate how bad I was at leading, our instructor videotaped me run through a salsa by myself, pretending to have K in my arms. He played it back for us and pointed out how jerky my movements were. "You look that way because you are waiting too long before you decide what your next step is going to be. If you look awkward dancing alone, you can imagine how awkward you will look as a couple, when she is trying to follow your last-minute movements."

In business: Having a long-term vision of what your business should become is like knowing what type of dance you want to do. But being a good leader requires more of you than that. It demands that you also have good ideas about the medium- and short-term tasks that are required to achieve that vision. And it means you have to communicate those ideas to your partners – the employees, vendors, and suppliers who are working closely with you to achieve your long-term vision.

2. Signal your intentions distinctly.

On the dance floor: To develop my first leading skill, I practiced our three dances by myself until I had a complete repertoire of moves I could do without making any quick or sudden changes. Then K and I resumed dancing together.

It was much better, but there were still problems. Every once in a while, K hesitated or stumbled. I thought, "Gee, I must be learning faster than she is." Our instructor had another interpretation. "You are not leading well," he told me.

"But I know what I am going to do," I protested. "And I’m giving her the signals."

"I don’t think so," he said. And then he had me dance with him.

Our instructor was a big, burly sort of guy. Were I inclined to dance with men, he would not be first on my dance card. Still, I did the best I could and tried to lead him flawlessly.

After just a few turns, he stopped me and said, "Just as I expected. You are not giving your signals strongly enough."

"Huh?" I said. "I thought you didn’t want me to use force."

"Right," he replied. "And the way to avoid using force is to give strong, clear signals."

He demonstrated by having me dance with him leading. I could feel my testosterone plunging as I dutifully obliged, K grinning happily as she watched.

What I noticed was that our instructor’s signals – various sorts of touches on the back – were imperceptible to anyone watching but were very obvious to me because they were, as he had said, strong and clear.

"You can’t follow well if your leader is giving you wishy-washy signals," he explained. "The stronger your signals are, the easier it is to follow you. And the easier it is for your partner to follow you, the better you’ll look and the better she’ll like dancing with you."

In business: Knowing what you want from your partners (again, your employees and vendors and suppliers) is not enough. You have to let them know what you want them to do by communicating it to them very clearly. And you have to give them enough time to do it.

3. Lead to demonstrate your partner’s strengths.

On the dance floor: For the next several lessons, I worked diligently at making my signals clearer and more distinct. And sure enough, K’s occasional missteps, which I had been attributing to her, all but ceased. But there was still one more lesson I had to learn before our instructor would deem me a "good leader."

"You have come a long way," he told me one day after we had performed our three dances reasonably gracefully. "But there is one more thing that you need to do – and this will take you to the next level."

We were eager to find out what that one thing was. I sort of expected it to be some sort of fancy footwork or something about body posture or timing.

"I can think of three turns that K does especially well," he told me. "But I don’t see her making those turns very often. What I see most of are the moves you like to do, Mr. Masterson." And then he just stared at me.

I felt, once again, like a dog that had peed on the carpet. I tucked my metaphorical tail between my legs and asked, "But isn’t it natural to do what you like to do?"

"It’s natural, but it’s wrong," he said. "In dancing, the purpose of the man is to lead – but the purpose of the dance itself is to showcase the woman."

"Think of Fred Astaire," he said, "one of the greatest dancers that ever lived. None of the women he danced with had his level of mastery. But he always made them look better than they were and put them at the center of the dance when they were performing the moves they did best."

When he explained it that way, this rule made perfect sense. And by keeping it in mind, I was able to improve my dancing almost immediately.

In business: If you want all your business efforts to be successful, you need to get all your partners (once again, your employees and vendors and suppliers) working at their peak levels. And you want to take full advantage of all the things they do especially well – which means giving them the opportunity to do those things (especially when they’re better at them than you are).

All three lessons are critically important – in fact, necessary – for good leadership. But this third one is the most important for business leaders whose businesses are beyond the first stage of development – in other words, when continued business growth demands the contributions of many talented people, not just the energy and genius of the entrepreneur who started things going. (I explain the various stages of business development in detail in my book Ready, Fire, Aim.)

Being a good leader means you have to have a vision. It means you have to have a plan too, so your partners know what their next steps should be. It means communicating those next steps with precision and in time for them to respond. And it means giving your partners the space they need to do their own thing.

[Ed. Note: Knowing how to be a good leader can separate you from the "ordinary" majority and help you achieve prosperity. Discover the two universal rules of power and success, and you can control your own destiny... command respect from your peers... and enjoy life to its fullest. Master these two rules in 3 hours right here.]

Click to comment on this article.


== Highly Recommended ==

Do You Need To Start Out Small?

If you don’t have an Internet business yet, or if your company is smaller than $1 million then you need something different… something that lets you start off small.

One man I know turned $10 into over $500,000. How’s that for starting small!

Let me show you how you could get a similar Internet income stream running for almost nothing.

- Charlie Byrne


A Sweet-Tasting Superfood

By Kelley Herring

Like berries and chocolate? One food naturally bursts with those delicious flavors, as well as with antioxidants, anti-inflammatory agents, and essential fatty acids. It’s called acai (ah-sigh-ee), and it’s the super-potent berry from an Amazonian palm tree.

Listed as Dr. Perricone’s #1 Superfood, recent research published in the Journal of Agricultural and Food Chemistry found that acai is a powerful inhibitor of cox-1 and cox-2 enzymes that promote inflammation – the cause of many chronic diseases and a main culprit of visible aging.

Whirl some flash-frozen acai into a summer smoothie to satisfy your sweet tooth and quell inflammation. Sambazon Organic Acai Smoothie Packs have zero grams of sugar and are a convenient way to drink in the benefits of this superfood.

[Ed. Note: When it comes to good health, you don't have to rely on expensive and time-consuming diet plans and exercise programs. As health expert Kelley Herring points out, sometimes increasing your health is as simple as making small changes to your diet. Get more free, simple, easy-to-implement ideas that can change your health for the better right here.

And for healthful recipes, check out Kelley's website HealingGourmet.com.]

Click to comment on this article.


An Everyday Misuse I See Every Day

By Suzanne Richardson

When I saw this sign outside a local gas station, I cringed: "Special discount! Diet Pepsi 12 packs $2.99 everyday through June!"

Then, when I did a quick Internet search, I found two other teeth grinders: "It is not sufficient to arrest them in the morning and release them in the evening as the government here is doing almost everyday." And "Everyday is Mother’s Day."

If you don’t see the problem with the sentences above, you’re one of many people who no longer make a distinction between everyday and every day. But these two terms have very distinct meanings. And I would hate for them to blur into one indistinguishable mass.

Everyday refers to something that is ordinary, normal, run-of-the-mill – something you encounter routinely. Every day means daily, or each day, without exception. You change out of your everyday clothes into your party clothes. But it’s not every day that you go to a party.

You may not be able to make this distinction clear when speaking (nor may you need to). But be sure to keep it in mind when writing!

Click to comment on this article.


It’s Good to Know: A Lost Profession

Professional letter writers have long provided a way for illiterate people who have moved from villages in rural India to the country’s big cities to keep in touch with their families. But technological advances have meant less and less work for the letter writers. India is the world’s fastest-growing cellphone market. And with rates as low as one cent a minute, most people now simply call the folks back home.

(Source: International Herald Tribune)

Click to comment on this article.


== Highly Recommended ==

Fire Your Boss and Retire This Year Making Six Figures

Let me show you how to quickly start your own profit-generating business and enjoy life like never before because you are finally out of the rat race once and for all. Sooner than you think, you can have a business that has the greatest upside profit-potential, one that’s easy and enjoyable to operate and can be run from anywhere in the world…

If you’re looking for a new break and the opportunity of a lifetime, jump on this now.  


Word to the Wise: Ignominious

"Ignominious" (ig-nuh-MIN-ee-us) – from the Latin for "shameful" – is another way of saying "humiliating."

Example (as used in an Atlantic Monthly review of Relish: The Extraordinary Life of Alexis Soyer, Victorian Celebrity Chef by Ruth Cowen): "[Alexis Soyer's] personal story is a roller coaster of fortunes made and lost, his ending ignominious."

[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]

 

Copyright ETR, LLC, 2008

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It’s Good to Know: A Lost Profession

Monday, June 30th, 2008

Professional letter writers have long provided a way for illiterate people who have moved from villages in rural India to the country’s big cities to keep in touch with their families. But technological advances have meant less and less work for the letter writers. India is the world’s fastest-growing cellphone market. And with rates as low as one cent a minute, most people now simply call the folks back home.

(Source: International Herald Tribune)

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3 Ways to Fly for Peanuts

Saturday, June 28th, 2008

Issue #2394

  • WEALTHY: 3 ways to fly for less (Lori Allen)
  • HEALTHY: 5 sources of a powerful anti-aging supplement (Dr. Ray Sahelian)
  • WISE: Thomas Fuller on travel

ALSO IN THIS ISSUE:

  • The first step toward getting a book published (Michael Masterson)
  • Avoid unnecessary repetition in your writing (Don Hauptman)
  • It’s Fun to Know… about whale milk
  • Add "interpolate" to your vocabulary

(more…)

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How to Fly for Peanuts

Saturday, June 28th, 2008

I didn’t think the mouse in the pink hat could catch me… but I often wondered what he would have done if he had…

Soon after graduating from college, my roommate and I enjoyed several spontaneous weekend trips to random cities across the U.S. via Air Tran’s X-Fare program. Flights were cheap if you were under 23 and willing to fly standby. So cheap, in fact, that one weekend we decided to fly to New Orleans and back just for dinner.

Long story short, we landed late due to weather. Missed dinner. Had a crazy time in New Orleans that started with a man in a mouse costume with a pink furry hat chasing us down Bourbon Street. And we didn’t make it back home until the next day.

Back then, that was my idea of a last-minute cheap weekend trip. And it was fun.

Today, things are different.

You can’t get X-fares anymore. And even if you could, I’m willing to bet most people wouldn’t qualify for them because of the age limit.

But you can still get cheap flights. And you can still enjoy last-minute, spontaneous getaways, and find incredible deals on your flights while you’re at it.

These days, I use Kayak.com’s new Weekend Search option. And Farecast.com’s Graph Fares.

Flying for Peanuts Secret #1: Kayak.com

If I know where I want to go, but I don’t care which weekend, I use Kayak.com.

At the top of their search page, there’s a button titled: "weekend."

With that button selected, you can choose upcoming weekends or search weekends within specific months. (Once you put in your preferences, look at the top left corner on the Kayak website for a list of the cheapest weekends and hit "Search.")

As I write this, for instance, a flight from Washington, DC to Las Vegas is cheapest the weekend of July 11. It’s $128 cheaper than it would be this weekend and $64 cheaper than it would be the weekend after the 11th.

Flying for Peanuts Secret #2: Farecast.com

If I know where I want to go but I don’t care what day I leave, I use Farecast Graph Fares.

There’s a box on their homepage at the bottom right corner titled "Travel Tools." Click on "Compare Airfares." Then click on the tab that says "Graph – when to travel." Then simply put in your closest airport and the airport you wish to travel to and Farecast will show you a chart of the cheapest days to fly over the next 30 days.

For instance, when I put in DC to Vegas on this website, I can see that my flight would actually be $50 cheaper if I can leave on July 4.

Of course, I don’t want to leave on July 4, because it’s a holiday. Which is why I didn’t book this flight. But it’s cool to see that it’s an option. And when my schedule is a bit more flexible, I use Farecast’s graph to help me choose the best departure day.

You can’t search for first-class fares on Farecast, but you can on Kayak. (I don’t worry about that, though, since I can usually get free frequent-flyer upgrades on Delta.)

These first two Flying for Peanuts secrets work best for quick or last-minute trips. But you can still get good deals on major vacations.

Flying for Peanuts Secret #3: Make your flight cheaper with a round-the-world (RTW) ticket.

A round- the-world ticket is one of the best ways to get a great travel deal.

RTW tickets seem to defy logic. How could it be that adding destinations to your itinerary makes it cheaper?

Amazing as it is, you can get unbelievable deals on flights to Australia, South Africa, Southeast Asia, Europe, and more on a round-the-world ticket.

How It Works: RTW booking agencies, like Airtreks.com, work with almost every airline in the world to combine the cheapest flight segments they find into attractive, inexpensive itineraries. And they buy so many tickets, they can negotiate low-low fares.

Say you want to go to Australia…

With an RTW ticket, you could fly to the Cook Islands, Auckland, New Zealand, and Sydney, Australia from $1,499 plus tax.

The cheapest round-trip ticket I found from Los Angeles to Sydney on Expedia.com is $1,639. So not only is the RTW ticket cheaper, you also get to fly to New Zealand and the Cook Islands for free.

RTW tickets open up many doors to travel that is otherwise out-of-this-world expensive. For example, if you want to go from New York to Bangkok, you could pay around $1,780 for a round-trip ticket (from Expedia).

But if you take an RTW ticket, you could do New York – Singapore – Bangkok – Rome – London – New York starting at $1,749 plus tax. Again, it’s like getting an extra continent into your itinerary for free.

If continent-hopping isn’t your thing, sometimes you can leave stops off of your itinerary altogether. Check with your booking agent to find out for sure.

Before you plan an RTW trip, keep a few things in mind: Waiting until the last minute to book RTW tickets won’t get you the best deal. Since the ticket agency has to figure out the cheapest tickets for your route, you’d do best to book as far ahead as you can.

Also, pay attention to high-season and low-season at your travel destination. Some RTW tickets charge a supplement for high-season.

RTW fares aren’t hard to book. But I suggest you do your research before you dish out your credit card number. I could have saved $2,000 on my last RTW ticket if I’d known then what I know now.

[Ed. Note: The truth is, you don't need thousands of dollars to travel the world this summer and take vacations your neighbors will drool over. Join AWAI's Get Paid to Travel teleconference, and they'll show you real-world strategies you can put to use now to access this jet-set lifestyle. You could be traveling the world and getting paid to do it... and they'll show you how to get started - for less than $20.]

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It’s Fun to Know: Whale Milk

Saturday, June 28th, 2008

Newborn whales (calves) feast on their mothers’ milk after they’re born, just like every mammal does. But there’s no low-fat milk in the ocean. Whale milk, which is 50 percent fat, has 10 times the fat content of human milk. The high fat content allows young whales to attain growth spurts of 200 pounds per day.

(Source: Mental Floss)

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Word to the Wise: Interpolate

Saturday, June 28th, 2008

To "interpolate"- from the Latin for "to polish up," hence to falsify – is to insert new or foreign material into a text or conversation.

Example (as used by Richard Corliss in Time magazine): "Twenty years earlier, [Richard] Rodgers was not so pleased when, at the request of the star Belle Baker, [Irving] Berlin had written a song for her to interpolate into an otherwise all-Rodgers-and-Hart score for the Broadway musical ‘Betsy.’"

[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]

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An Antioxidant That Beats Breast Cancer

Saturday, June 28th, 2008

Yesterday, I told you that animal studies have shown that resveratrol can help prevent the development of prostate cancer in men. Women, too, have a specific reason to pay attention to this powerful antioxidant: It can help protect against breast cancer.

Researchers at the University of Alabama at Birmingham’s Department of Pharmacology and Toxicology found that female mice given resveratrol had a significantly reduced risk of developing breast cancer.

This anti-aging substance has a host of additional health benefits – and we look forward to more research over the next few years to give us a fuller understanding of them.

Meanwhile, blueberries, red grapes, cranberries, bilberries, and – of course – red wine are all good sources of resveratrol. You can also find it in supplement form in many health food stores.

[Ed. Note: Sometimes the difference between poor and good health is simply knowing the right supplements to take. Learn how you can start to feel better and get healthier right here.

For more about the supplements you should and shouldn't be taking, visit www.RaySahelian.com, the website of Ray Sahelian, MD, internationally recognized as a moderate voice in the evaluation of natural supplements and the author of Mind Boosters.]

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The Language Perfectionist: Reject Redundancies

Saturday, June 28th, 2008

A common type of misuse is redundancy, also known as tautology or pleonasm. Here are some examples, drawn from print and online sources:

  • "I hope that your advance planning has brought you the sense of security and peace of mind that comes with knowing that everything is as it should be." (The word planning presupposes that it is done in advance.)
  • "What appears in Wikipedia is not always necessarily a true fact." (By definition, a fact is always true. Thus, avoid saying false fact, too.)
  • "Before long, emoticons had accomplished what Esperanto never could: establish a universal lingua franca." (The term lingua franca means universal language.)
  • "The track proceeds past a rock shelter on the left to the open summit… from whence there are excellent views." (The word whence means "from where.")
  • "Don’t you think Germans were sitting around having this exact same conversation about their country during Hitler’s rise to power?" (The word same means identical.)

Argumentative readers might dispute my interpretations by citing liberal dictionary definitions or by claiming that certain phrases were not redundant centuries ago. They may have a case, but these locutions are still best avoided. They add more words than necessary. They’re awkward, clunky, and cliched. Finally, some people are irritated by such linguistic tics as "tiny little" and "screaming and yelling."

Of course, we copywriters are not immune to criticism on this point, especially for the frequent use of the marketing promise "free gift."

[Ed Note: For more than three decades, Don Hauptman was an award-winning independent direct-response copywriter and creative consultant. He is author of The Versatile Freelancer, an e-book forthcoming from AWAI, that shows writers and other creative professionals how to diversify their careers into critiquing, consulting, training, and speaking.]

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The 5 Principles of Testing

Friday, June 27th, 2008

Testing everything you do with your online business – and tracking the results – is the only way to keep on top of what you’re doing right and what you need to improve.

Let’s say you want to make some changes to the layout of your website. Obviously, you don’t want to make changes just for the heck of it. Any changes you make should be for one main purpose: to do a better job of converting visitors into customers.

But if you don’t test the new version vs. the old version, how will you know if the changes you make actually do improve the site’s performance? And if you don’t track the results of your testing, how will you know exactly which changes had the greatest effect?

Simply put, if you don’t test and track every single change you make to your site… every promotion you run… and every traffic-generation strategy you try… you’re going to be shooting in the dark every time. And there’s absolutely no way of knowing what you’re going to hit.

So here’s my list of the top five things you absolutely must know about testing to keep your online business on target.

1. Test only one thing at a time.

The most important thing to remember is this: Keep it simple. Test one thing at a time. It’s the only way you’ll know exactly which change is causing which effect.

Let’s say you want to increase the number of opt-ins from your site. There are lots of things you could test to make this happen. You could try putting your opt-in form in a different location. You could change the wording of your opt-in offer. You could try offering a free gift instead of just a free newsletter.

But if you made all these changes at once and your opt-in numbers began to skyrocket, how would you know which change was responsible? Besides, one of those changes could actually be having a negative impact – and you’d never even realize it!

2. Calculate the important numbers.

You need to know two main numbers to keep on top of your website’s performance: the number of visitors you get and the number of sales you make in any given period. That way, you can figure out exactly how many visitors you need to attract to your site in order to make a sale.

Here’s how you do it:

Let’s say you get 300 visitors to your site in one day and you make 12 sales. Simply divide the number of visitors by the number of sales: 300/12 = 25. So, for every 25 visitors you got that day, you made one sale. (Expressed as a percentage, this means your conversion rate was 4 percent, as 1/25 = 0.04.)

If that conversion rate remains steady, you can expect to make one sale for every 25 visitors. If you get 100 visitors, you’ll make four sales. If you get 1,000 visitors, you should make 40 sales.

It’s a simple conversion that tells you exactly how well your website is doing its job.

If that conversion rate drops, it could mean there’s a problem with your website – and you should do a thorough examination right away. On the other hand, if it spikes, you should try to figure out why more visitors are suddenly buying your products – so you can repeat this success.

3. Track the most important things first.

Focus on tracking your money makers first, as they’ll have the greatest impact on your business.

If your site sells more than one product, you should be tracking the conversion rate for each product separately. Maybe your site is doing a great job of selling one product but a lousy job of selling another. This is something you need to know, so you can figure out what’s going right in the first case and what’s going wrong in the second.

4. Think in terms of ratios as opposed to absolutes.

Think in terms of percentages, not whole numbers. Instead of thinking, "Hey, I made 25 sales last week!" – think, "Hey, I made 25 sales per 1,000 visitors last week!"

Knowing you made 25 sales last week doesn’t tell you anything by itself. If you know you made 25 sales per 1,000 visitors, however, you know your conversion rate is 2.5 percent. In other words, you know that 2.5 percent of all your visitors last week bought something from you. If it was a normal week, then, going forward, you can expect that 2.5 percent of all your customers will probably buy something.

This kind of information is essential if you want to forecast how much revenue you’re going to make in any given time period. It also gives you a baseline number that you can refer back to when testing different elements of your website.

For example: Imagine that you changed the headline of your sales page yesterday morning – and you ended up making 25 sales, just like you did the day before. Does that mean the change to your headline had no effect on your sales numbers?

Not necessarily.

Maybe you only got 100 visitors to your site yesterday, instead of 1,000. That means your conversion rate yesterday was actually 25 percent – which is HUGE! That means one in every four people took action on your site. Wow! That must have been some headline you wrote.

Of course, you should find out why you only got 100 visitors to your site yesterday. Once you bring that number back up to 1,000, then, if your conversion rate stays the same, you’ll be making 250 sales a day!

5. Track your conversions by source.

It’s not enough to know what your conversion rate is. You’ve got to know where your best-converting visitors are coming from.

For example, are your most qualified visitors coming from pay-per-click ads you’re running through Yahoo Search Marketing? Are they coming from your organic listing on Google? Or maybe from your affiliate network?

Knowing this helps you understand where your most lucrative stream of traffic is coming from – so you can focus your efforts there and work on growing those high-converting traffic numbers even bigger.

[Ed. Note: If you're looking for freedom and income, you can't do much better than starting your own business. Internet marketing expert Derek Gehl has helped thousands of people grow online businesses that generate $100,000 a year - and often much more! Learn how you can start a "hands-free" Internet business right here.

You CAN start an Internet business - or accomplish any goal you set for yourself. And with expert advice and goal-setting strategies, achieving your dreams can take as little as 15 minutes a day.]

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Word to the Wise: Palliate

Friday, June 27th, 2008

To "palliate" (PAL-ee-ate) – from the Latin for "to conceal" – is to lessen in severity or make less intense.

Example (as used by Steven Polansky in Harper’s Magazine): "I had held a hope that she would take my class, that I would have the chance not only to cope with but to help palliate her pain."

[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]

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It’s Good to Know: Buying Real Estate in Canada

Friday, June 27th, 2008

The Canadian real estate market isn’t just for Canadians. Americans may wish to find shelter from the faltering housing market in the U.S. by making some Canadian investments. But first, there are some things you need to know.

  • Banking: Canada has a banking oligopoly, with five banks dominating the lending scene. It’s also strictly regulated by the government. There are programs for American residents buying property in Canada, so contact a Canadian mortgage broker or one of Canada’s major lending institutions (CIBC, Scotiabank, Royal Bank of Canada, TD Canada Trust, or Bank of Montreal) to learn more.
  • Taxes: Interest on your home is not tax deductible in Canada. Income from investments and 50 percent of capital gains are taxed fully at your applicable income tax rate (which is higher in Canada than in the U.S.). Canada Revenue Agency (www.cra.gc.ca) has a website full of information that you ought to review before you make a purchase.
  • The Economy: The Canadian economy is still strong. But everyone is concerned about the future because of troubles in the U.S., our high dollar (which is hurting our manufacturing and export industry), and the high price of oil. Real estate prices have stabilized, Canadian businesses continue to create new jobs, and houses continue to sell at a strong pace, so real estate purchases still make sense. But do your research first. You can get up-to-the-minute news feeds of what’s happening in the Canadian real estate market at www.renx.ca.

[Ed. Note: Julie Broad is a real estate investor and a member of ETR's Internet Money Club. In eight years, Julie and her husband have built a multimillion-dollar real estate portfolio in their spare time with minimal cash resources. They publish a free monthly newsletter to help other rookie real estate investors achieve their investment goals. Check it out here.]

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How to Calculate the Risk/Reward Relationship of a Trade

Friday, June 27th, 2008

One of the basics investors need to know when making an investment decision is the risk/reward relationship of the trade. But just because it’s basic and necessary doesn’t mean you know how to calculate one. Today, I’ll show you.

I always look at the risk/reward relationship before entering a trade. It doesn’t matter whether it is a stock trade, an options trade, or a futures trade. The first thing I look at is the risk. And I always have a stop-loss point in mind to protect my investment.

Here is an example – a recent short-term stock trade I analyzed with my colleague Andrew Gordon…

The stock was trading at $86 at the time. A good stop-loss point would be a move below the 50-day moving average, which was at $84. If that happened, our loss would be in the vicinity of 2.5 percent. The chart showed clear resistance at the $96 level, so our target gain was $10 or 11.6 percent.

If we take the target gain of 11.6 percent and divide it by the target loss of 2.5 percent, it gives us a risk/reward ratio of 4.6. This is a very good risk/reward ratio.

I make trades only with a risk/reward ratio over 3.0, the higher the better. And when I combine this basic tool with the leverage provided by options (the type of trade I do most frequently), I can create extremely nice returns.

[Ed. Note: Using basic tools like the risk/reward ratio can help you maximize your gains and minimize your losses. Despite what you may think, investing doesn't have to be super-complicated. In fact, once you learn a simple trading secret from professional trader Rick Pendergraft, you may find that making money is easier than you ever imagined.]

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The ONLY Way to Keep Track of What You’re Doing Right Online

Friday, June 27th, 2008

Issue #2393

  • WEALTHY: Make better investing choices with this simple tool (Rick Pendergraft)
  • HEALTHY: The cancer-fighting power of resveratrol (Dr. Ray Sahelian)
  • WISE: Michael Masterson on testing

ALSO IN THIS ISSUE:

  • Make sure you’re making the right improvements to your site (Derek Gehl)
  • A "wienie" makes everything better
  • It’s Good to Know… about buying real estate in Canada (Julie Broad)  
  • Add "palliate" to your vocabulary

(more…)

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An Antioxidant That Can Help Prevent Prostate Cancer

Friday, June 27th, 2008

Wine lovers are probably already aware that red wine contains a powerful antioxidant: resveratrol. And Dr. Sears has written about the anti-aging effects of resveratrol in ETR. For instance, animal studies hint that it can help prevent weight gain and developing the symptoms of diabetes and obesity. But the health benefits of this antioxidant don’t end there.

Researchers at the University of Alabama at Birmingham’s Department of Pharmacology and Toxicology gave male mice, on a daily basis, the equivalent of resveratrol found in a bottle of red wine. They discovered that the mice were significantly less likely to develop prostate cancer. And those mice that consumed resveratrol but still got cancer developed less serious tumors.

Red wine has about two to three milligrams of resveratrol per liter. (A liter is almost 34 ounces.) But even if you drink wine fairly regularly, taking resveratrol in supplement form is a good idea. Most resveratrol supplements on the market have about 10 mg per capsule. Taking one or two resveratrol supplements a week is fine if you are also consuming many other antioxidants every day. However, if you hardly take any antioxidant supplements, you can take the resveratrol more frequently. You can find resveratrol supplements in most health food stores.

[Ed. Note: Sometimes the difference between poor and good health is simply knowing the right supplements to take. Learn how you can start to feel better and get healthier right here.

For more about the supplements you should and shouldn't be taking, visit www.RaySahelian.com, the website of Ray Sahelian, MD, internationally recognized as a moderate voice in the evaluation of natural supplements and the author of Mind Boosters.]

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It’s Fun to Know: Space Station Breakthroughs, Part 3

Thursday, June 26th, 2008

We’ve told you about two rather peculiar experiments being overseen by Japanese astronauts at the International Space Station: the planned launch of a paper airplane into Earth’s atmosphere and the successful flight of a boomerang inside the station. Well, the Japanese have now topped themselves.

Japanese brewery Sapporo Holdings plans to brew beer using barley grains that were stored on the space station in 2006. The process will yield about 100 bottles. Scientists – whose focus, to be fair, has been on the effects of space travel on the grain, not on the beer – say the experiment will yield important data about growing food in space. This might become necessary as humans spend longer and longer periods traveling the solar system.

(Source: Agence France-Presse)

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Uniqueness Matters: How to Differentiate Your Product from the Competition

Thursday, June 26th, 2008

Think of your primary product. Now answer these two questions: Is there something about it that is better than the other products of its kind? Do you emphasize that advantage in your marketing?

If you answered yes to both questions, be happy: You have an edge over your competitors.

If you can’t compete on price – and most new businesses can’t – then you have to compete with the product itself. And that means positioning it as somehow different from and better than other products of its kind. You do that by establishing a "unique selling proposition" (USP) – identifying a feature or benefit of the product and presenting it as if it were unavailable anywhere else.

To help you come up with a strong USP, here are three points to consider…

The Best USPs Have the Appearance of Uniqueness:

The feature or benefit you decide to promote with your USP does not necessarily have to be unique to your product, but it does have to seem like it is. If, for example, you’re a tailor and you wash and iron every item of clothing you mend, make the washing and ironing your USP. Other tailors may be performing those same services – but if they’re not mentioning it in their advertising, it will make you appear to be the only one.

The Best USPs Have a Trendy Appeal:

The appearance of uniqueness is not enough. If the feature or benefit you’re promoting is not desirable, it will do you no good to promote it. The best USPs are those that tap into trends. The big screen on Apple’s iPhone, for example – a feature emphasized in all its ads – played into a growing demand for bigger and more technically refined TV screens.

The Best USPs Are Conceptually Simple:

If your product’s USP is trendy, it is almost certainly simple too. Very few complicated things ever become trendy. Plus, keep in mind that you have to sell the USP – and nothing sells well that is difficult to explain. The Fedex slogan – "When it absolutely, positively has to get there overnight" – is a great example of a conceptually simple (and highly successful) USP.

Uniqueness matters in the marketplace. So make sure you have a USP for every one of your products that makes it stand out in your customers’ minds.

[Ed. Note: Simple direct-marketing techniques like the one Michael just described can help you skyrocket your sales. Find out how you can get proven "shortcuts" to expert-level marketing from two men who know more about the subject than anyone on the planet.]

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When Not to Save Money

Thursday, June 26th, 2008

A few days ago, while reading an article in Time about how to lower stress, I was reminded of the words of wisdom that a centimillionaire friend of mine once shared with me. He explained that in the past, when things got tough in one of his businesses, he focused on slashing overhead to the bone.

Nothing was too small to escape his attention – terminating the delivery of bottled water, handing down an edict to his staff to use fewer paperclips, buying lower-quality copying paper, hiring a less-expensive janitorial service… and so on.

The result? Every time he declared war on expenses, the savings he realized had almost no effect on the fortunes of his business. He finally recognized that you don’t make money by cutting overhead. Making money is a direct result of the amount of time you spend creating valuable products and marketing them. Marketing is the engine of every successful company, because it leads to sales – and sales lead to profits.

It all gets down to how you spend your time. Would you rather spend it focusing on problems or opportunities? Any overhead, no matter how small, is a problem if your income isn’t high enough to cover it. And, in theory, no amount of overhead is too high if your income is great enough to cover it – preferably many times over.

The reason this crucial point came to mind as I was reading that Time article is because I truly believe that worrying about nominal expenses is a huge stress generator. I say that because I used to do it to an extreme.

I once knew a woman who would drive 15 miles to save 79 cents on something like a bottle of shampoo. If she bought 10 of them, she might save $7.90. Which sounds good until you factor in the extra hour it might have taken her to get to the store that had the lower price. In addition, there would have been stress involved if she had to fight her way through heavy traffic to get to that store.

Pennies may add up to dollars, but the time required to save those pennies can add up to a lot of stress – and enough stress might just add up to serious illness or premature death.

Early in my career, I began to reassess some of the ways in which I was saving on expenses. I came to realize that in order to make intelligent decisions when it comes to saving money, time and stress should always be factored into the equation.

Following are some examples of "money-saving" habits that I eliminated from my life as a result of this reassessment.

When I lived alone for a while in my twenties, I did a lot of grocery shopping. I bought a lot of fruits and vegetables in those days, and, after I brought them home, often found some spoilage. Instead of throwing out the spoiled items, I would pack them up, take them back to the supermarket, ask to speak with the manager, and return them for a refund. It was a time-consuming undertaking, to say the least.

When I finally thought about what I was doing, I estimated that by getting those refunds, I saved, on average, a couple of dollars a week – or about $100 a year. Without realizing it, what I was telling myself was that the many hours I was investing in returning spoiled fruits and vegetables were worth less than $100 a year! Needless to say, I stopped.

Another example was my habit of carefully reviewing the bill when I ate in restaurants. It took me a long time to recognize two things about restaurant tabs: First, they are seldom incorrect. Second, on those rare occasions when math mistakes are made, the errors are in the customer’s favor as often as in the restaurant’s. In other words, a wash.

But even if you end up on the short end of restaurant-tab mistakes, how much in the hole could you possibly be over a period of 40 or more years if you didn’t take the time to scrutinize every check? $100? $200? $300? I doubt it would be as much as $300, but even if it were, that would average out to only about two cents a day over 40 years. I don’t know about you, but a few minutes of my time is worth a lot more than two cents.

A more recent money saver that I finally backed away from is the dreaded "rebate" game. As you are probably all too painfully aware, it’s a game played relentlessly by computer software companies. All you have to do is read the voluminous instructions, fill out a form that asks you for information that includes everything but birthmarks in private places, cut off the box top from the software package, put it together with your original receipt, and mail it in. Then the software company sends you a rebate of $50 or so – in about eight weeks.

Doh! I finally woke up to the reality that my time and effort is worth far more than the money I was saving by being a rebate addict.

Yes, time is money. How much is your time worth?

Let me make it clear that I don’t believe in profligate spending. But I do believe in factoring in time and stress when it comes to saving insignificant amounts of money. I know that turning your back on saving money flies in the face of conventional wisdom, but the reality is that many so-called savings are nothing more than illusions when juxtaposed against the loss of time and the damaging effects of stress.

[Ed. Note: The more money you make, the less you need to worry about a few dollars here and there. You can increase your income many times over with the treasure chest of proven ideas, strategies, and techniques Robert Ringer has packed into his best-selling dealmaking audio series. Learn how to make penny pinching a thing of the past right here.

And sign up for Robert's Voice of Sanity e-letter here.]

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When Not to Save Money

Thursday, June 26th, 2008

Issue #2392

  • WEALTHY: How much is your time worth? (Robert Ringer)
  • HEALTHY: Stop neglecting the biggest muscle group in your body (Craig Ballantyne)
  • WISE: Ben Franklin on the value of time

ALSO IN THIS ISSUE:

  • How to get an instant edge in the market (Michael Masterson)
  • 7 things your graphic designer should know (John Forde)
  • It’s Fun to Know… about yet another space station breakthrough
  • Add "durance" to your vocabulary

(more…)

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A Neglected Metabolism-Boosting Move

Thursday, June 26th, 2008

If you want to burn a lot of calories, you need to do a lot of resistance-training exercises for the back of your body, not just the front. Your entire upper back is one of your biggest muscle groups. By exercising this important area, you can burn more calories than if you just train your chest and stomach muscles.

A lot of folks have trouble training their upper backs at home because they don’t have a chin-up bar. But you can effectively train your back with a simple dumbbell exercise called the Dumbbell Row.

For the exercise, you need a dumbbell (between 7 and 50 pounds – depending on your level of fitness and strength) and an exercise bench. (A sturdy couch will do in a pinch.)

First, kneel on the bench with only your left knee. (Your right foot should be on the ground.) Bending at the waist, place your left hand on the front of the bench. Your right leg should be slightly bent, your foot flat. Hold the dumbbell in your right hand. Your right arm should be hanging from your shoulder. Your back should be flat and your abs braced.

Pull the dumbbell up and back, so your elbow is bent at a right angle and your upper arm is parallel with your back. Keep your elbow close to your side.

After each set, switch sides.

Do 3 sets of 8-12 repetitions per arm 2-3 times per week to boost your metabolism and burn belly fat. If you want to see this – and other upper-back exercises – in action, check out this video on YouTube.

[Ed. Note: Resistance training is a MUCH more effective way of burning fat and getting fit than long, slow cardio. Learn more here.

And for a free source of fitness ideas, nutrition tips, and motivation, sign up for ETR's natural health newsletter.]

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Word to the Wise: Durance

Thursday, June 26th, 2008

"Durance" (DUR-unts) – from the Latin for "to endure" – is imprisonment or restraint by force. It is usually used in the phrase "durance vile."

Example (as used in the Jerusalem Post): "As any ex-con emerging from durance vile eventually realizes, things haven’t remained the same on the outside while he was doing time."

[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]

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The Look That Sells

Thursday, June 26th, 2008

Graphics and design are a vital part of any sales letter. But before you let your graphic designer take over, make sure you keep this in mind:

  • Always, always, always ask your designer to read the copy. I’m blown away by how many don’t. And it shows. Boy, does it show.
  • The general rule is that good design can’t make bad copy work, but bad design can destroy the performance of good copy.
  • Fancy design isn’t always good design. Your first aim is readability. Your second is to make sure the copy isn’t obscured by the design. Good design makes the copy look and feel easy to read.
  • If you throw your finished sales piece onto a table with other finished sales pieces… and it disappears into the pile… you’ve got a problem.
  • No screened images behind text. No screened images behind text. Did I mention? Please avoid screened images behind text.
  • When in doubt, cut graphics before cutting copy. Really. By the time the designer gets a piece, the copy should be airtight. Or close to it. Graphics are less important than the written message. That’s just the way it goes.
  • Designers need to understand the motivations of their target market just as much as marketers and copywriters do. There’s no way to be a good designer when you’re working in a vacuum.

Follow these guidelines, and the design of your sales pieces will always enhance – not detract from – your sales message.

[Ed. Note: Your new business can be profitable much faster with the mentorship of an experienced business builder. Experts like copywriter John Forde give you everything you need to make a business grow and prosper. All you have to do is put their secrets into action.

And for more marketing strategies, sign up for John's free e-letter, The Copywriter's Roundtable.]

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Simplify Your Life: Order Out of Chaos

Wednesday, June 25th, 2008

You build a pile of rocks, and it collapses because it was a bit unbalanced. The way the rocks end up on the ground may appear to be random. But a mathematician would tell you there’s an underlying natural order at work here – something that can be replicated, and explained, by "chaos theory."

Chaos theory is an attempt by scientists to understand why it’s difficult to predict the way dynamical systems (systems that change over time) will turn out. And why, when you try to impose a particular organization upon a dynamical system that is inconsistent with its underlying nature, it just doesn’t work.

Chaos theory has been applied to everything from the weather to music to psychology to the stock market. Today, I’m going to show you how to take advantage of it to efficiently organize the things you use every day.

Let’s start with your closet. Logic suggests that you should hang like things together. All shirts together. All slacks together. All jackets together… and so on. So that’s what you do. And what happens? Slowly but surely, order turns to chaos.

But wait. When you look closely, you see that the jumble that has evolved in your closet is not random. In fact, it makes sense in a very practical way. The clothes you wear most often have gravitated to the front. Tops and bottoms that you like to wear together are hanging next to or near each other. And the rest of your wardrobe has mysteriously disappeared into dark corners.

Now, on to the kitchen. Your spices are carefully arranged in a cabinet, maybe even alphabetically. Your oils and vinegars are grouped together in the pantry. Condiments – mustards, ketchup, mayonnaise, barbecue sauce, etc. – occupy the same shelf in the refrigerator. Pots and pans, dishes, utensils – all neatly organized. How long does that last? Not very. But again, your favorites – the ones you use most – wind up in the most convenient spots.

Same thing happens with your reference books, your CDs, and your medicine cabinet. And that’s a good thing.

The idea is to allow the way things get used to dictate where they go.

I’ve been told that when a college campus or medical complex is being laid out these days, the designers wait until it’s been built before deciding where to put the sidewalks. Then they follow the pathways made by people walking between buildings. When they did it the other way around – putting the sidewalks where they thought they would function (and look) best – people made pathways in the grass anyway.

The trick is not to get hung up on aesthetics. Your closets, kitchen cabinets, bookcases, etc. may look like a mess, but who cares? How many people besides you ever see them?

So fight the urge to tidy things up and put them where they "belong," and you’ll end up with the most efficient way to organize your stuff. As a bonus, when the time comes to have a yard sale or put together a bundle to donate, everything you know you really should get rid of will be right there – neatly collected in the back of your closets and the deep recesses of your cabinets and shelves.

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Word to the Wise: Invective

Wednesday, June 25th, 2008

"Invective" (in-VEK-tiv) – from the Latin for "to inveigh against" – is insulting or abusive language.

Example (as used by Leonard Garment in In Search of Deep Throat): "One evening John Mitchell, slightly in his cups, let loose at [Judy] Whalen with a mess of invective about writers, their inflated notion of their importance to political campaigns, and the need to keep them in their place."

[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]

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Take Advantage of the World Traveler’s Secret to Staying Younger Longer

Wednesday, June 25th, 2008

If you do a lot of traveling for business, you’ve probably already discovered melatonin. It eases jet lag and lets you get some precious sleep in those cramped airplane seats. But nature’s sleep regulator holds another little-known secret: It can reverse the effects of aging.

Melatonin holds not one but nearly half a dozen age-fighters. They can help you look and feel younger longer. And this hormone can protect your cells against deadly diseases like cancer and Alzheimer’s.

Today, I’m going to tell you how you can add melatonin safely and easily to your anti-aging program, and why you should.

Boost Your Physique, Energy, and Sexual Performance With This Anti-Aging Supplement

Your body produces melatonin naturally. It’s the main hormone made by your pineal gland. This is a tiny, pea-sized gland at the base of your brain. One of the most important jobs this gland has is regulating your sleep cycle. It works like this: The pineal gland monitors changing light levels throughout the day, and when darkness falls it excretes melatonin to bring on sleep.

For decades, travelers have used melatonin to ease the transition between time zones with great success. But melatonin has other, more important, health-enhancing secrets.

Melatonin is one of the best-studied and most effective anti-aging nutrients available today. Surprised? Don’t be. For one thing, it is one of the only oral supplements that stimulates your body’s release of human growth hormone (HGH). This is the hormone that keeps you young.

In your youth, your body produces lots of HGH. But production slows down as you age. When you reverse this decline, you reverse aging. In fact, studies reported in Grow Young with HGH show that improving HGH levels heightens energy, sexual performance, muscle gain, fat loss, and skin appearance.

And melatonin works well to increase HGH levels even at small oral doses. What’s more, when you double the dose, HGH levels double. No wonder melatonin increases lifespan in study after study.

Bring Your Dying Cells Back to Life

Melatonin is also one of the most potent antioxidants ever discovered. It destroys disease-causing molecules called free radicals at an incredible pace. And it does something most other antioxidants can’t: It stimulates extra antioxidant enzymes that can protect against everything from wrinkles to illness.

One thing that causes aging and the diseases of aging is the death of cells. Your cells depend on their energy powerhouses called mitochondria. If the mitochondria are damaged, you fall victim to conditions like Parkinson’s disease, Alzheimer’s disease, even cancer. Protect the mitochondria from damage and you keep millions more cells alive. That means you’ll stay healthy and more youthful.

Melatonin is also quickly gaining a reputation as a cancer killer. In fact, it works so well at blocking tumors that doctors are already using it to treat cancer. And the results are promising. Melatonin enhances the effectiveness of other cancer treatments, reduces side effects of those treatments, and increases survival rates.

Melatonin may do more than just protect your body from aging. Studies show it may actually reverse aging where it matters most: your brain. (After all, what good is a younger looking body if you’re not "all there" to enjoy it?) Studies reported in the journal Neurobiology of Aging have shown that melatonin can reverse aging in the brain tissues of mice. Obviously, that’s not the same thing as reversing brain aging in people. But with all its other benefits, there’s no reason not to try melatonin. And if it helps keep your brain young in the process, so much the better.

Melatonin Helps Stop the Midnight Urge to "Get Up and Go"

Like human growth hormone, natural melatonin levels fall sharply as you age. To give you an idea of how low they get, take a look at this chart:

meltanonin graph

It’s a drop you can feel. For example, one of the most common complaints I hear from my older patients is that they’re not sleeping as well as they used to. This is often caused by a deficiency of melatonin.

And, as a side benefit, just a couple of milligrams will work wonders for men suffering from prostate trouble. Benign prostatic hyperplasia sufferers find they don’t have to get up and go as often at night when they’re taking melatonin.

Putting Melatonin to Work for You

If you’re over 50, you should think about supplementing with melatonin. There has been no evidence to tarnish its perfect safety record.

I recommend a small anti-aging dose of 0.5 mg at night. For jet lag, take 1 mg for every time zone crossed.
 
If you have cancer, I recommend a much higher "antioxidant dose" of 20 to 40 mg every night before bed. Of course, be sure to discuss this with your doctor first.

You can find melatonin in most health food stores and vitamin shops. It comes in tablet, liquid, and spray form. 
[Ed. Note: It is entirely possible to get a full, restful night's sleep without worrying about scary side effects from sleep aids. Dr. Al Sears - who has been working with sleep disorders for years - has come up with a quick, easy, and natural way for you sleep soundly each night. Sleep better than you have in years.

Sleeping well is one key to staying healthy. In fact, you can improve your health just by making a few simple changes to your diet and lifestyle. Learn how to feel better and live longer right here.]

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Copywriting Is Colorblind

Wednesday, June 25th, 2008

I’ve gotten dozens of letters from aspiring copywriters wanting to know if it’s harder for African-Americans, women, or other minorities to break into the copywriting biz. 

I can tell you for a fact, I’ve never had an experience where I didn’t get the assignment because of my race or sex. But… I have had the reverse happen: being chosen for a project because I am a minority. 

In my humble opinion, choosing to hire or not select a copywriter based on those standards is just plain ole stupid. Here’s why… 

You know the magazine Essence? It’s the epitome of today’s Black Woman. Guess who had the control for that promo for decades? If you said a 50+-year-old white guy named Bill Hebden – you’d be right! 

What about one of the most successful promos for Health Wisdom for Women – a health newsletter for menopausal women? Would you ever in your right mind think that Clayton Makepeace could be so in tune with his feminine side? 

Or what about another successful promotion that helps men over 50 "get busy" in bed? Would you guess it was yours truly? 

In fact, most of the health copy I write is targeted at 50-something white guys. Last time I looked, I was neither! But you know what? I may not be the market – but I sure as heck know the market! 

And that’s what you need for a successful promotional package: a copywriter who understands the market and can pull the heart and purse strings of your prospects to rake in the sales. 

So whether white, black, red, blue, or anything in between – a smart marketer doesn’t care. He just needs to hire a writer who can get the job done!

[Ed. Note: Master the skill of marketing, and you'll never again want for money. It's easy to learn - especially when you get the inside scoop from two guys who know more about marketing than anyone on the planet. Get the details here.

And to hone your copywriting skills, pick up Which One Won? How to Write Kick-Butt Headlines and Boost Response! by Carline Anglade-Cole, a copywriter with 20 years of direct-mail experience in mailing-list strategies, new-product development, and creating kick-butt controls.  Contact Carline directly by visiting her website at CarlineCole.com.]

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