A Crash Course in Murphy’s Law
Issue #2354
- WEALTHY: A whole industry that could fatten your wallet (Andrew Gordon)
- HEALTHY: Lose weight, sculpt your body, and burn fat (Craig Ballantyne)
- WISE: Oscar Wilde on expectations
ALSO IN THIS ISSUE:
- A crash course in Murphy’s Law (Robert Ringer)
- Why you shouldn’t ask your customers to pay (Judith Strauss)
- It’s Fun to Know… about a little-known perk for postal workers
- Add "inveigle" to your vocabulary
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Follow That Boomer!
The two surefire ways to make money off boomers is now down to one. But that one way looks stronger than ever - and if you haven’t invested accordingly, you should do it now.
Boomers had been a sure bet to spend their retirement years visiting either far-off places or nearby hospitals. Travel and health care companies were drooling over the thought.
But for travel agencies, hotels, and resorts, a thought is all it’ll ever be.
Boomers are feeling the pinch along with the rest of the population. Consumer loan defaults are approaching levels not seen since the 1991 recession. And mortgage defaults are surging. Hopes of retiring with a nice little nest egg are fading along with the economy. That leaves health care…
The number of people being admitted to hospitals is expected to skyrocket from 8.2 million in 2004 to 22.9 million by 2030. Boomers begin reaching the ripe old age of 65 in 2011. And hospitals of all stripes - general, community, specialty, acute-care, ambulatory surgery, etc. - can’t gear up fast enough.
How to invest? There are 12 real estate investment trusts (REITs) that specialize in developing and/or owning medical properties. They’re much less risky than picking a pharma you think might have the next blockbuster pill.
Look for REITs with the lowest price-to-earnings (P/E) ratios. To find more information on these companies, go to the U.S. REIT website (nareit.com) and type "health care REIT" in the search window. Plenty of useful links will pop up for your browsing pleasure.
[Ed. Note: ETR’s Investment Director, Andrew Gordon, is the editor of INCOME, a monthly financial advisory service that uncovers income-generating stocks that promise safety (first and foremost), along with much-higher-than-average profit potential.]
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"To expect the unexpected shows a thoroughly modern intellect."
Oscar Wilde
Allowing for Unforeseen Circumstances
A 30-year winning streak of not missing a flight came to an end for me last week at Dulles International Airport. My flight was scheduled to depart at 8:25 a.m. As is customary for me, I planned to arrive at the airport about an hour-and-a-half early.
My early arrival habit makes it possible for me to obtain my boarding pass, make my way through security, hop a shuttle to my concourse, and arrive at the gate with plenty of time to spare. If all goes well, I can relax and get in some good reading time while waiting to board.
On this particular morning, however, I had been a bit lackadaisical about getting out of the house, and I knew I was cutting it close when I arrived at the airport at 7:30 a.m. Still, I figured 55 minutes should give me plenty of time to make my flight.
After obtaining my boarding pass from an automated kiosk, I marched resolutely toward the security area. But as I approached it, I was confronted with what appeared to be at least a thousand people herded together in the roped-off lanes.
After standing in line for a while, I glanced at my watch and realized that my flight was scheduled to depart in 25 minutes. Given that it was the only flight that could get me to my appointment on time, I decided to do something I’ve never done before. I went up to one of the security people and explained that I was going to miss my flight if I remained in line with the rest of the cattle.
I then asked her if it would be possible for me to take a shortcut and move to the front of the line. In a language that most definitely was not English, she talked it over with a bored-looking security guy.
I was in luck. He gave her a nod of approval and - Presto! - I was led to the front of the line. Well, almost to the front. There were still a half-dozen passengers ahead of me, and, unfortunately, one couple was stripping down in slow motion - and laughing hysterically as they explained to their small children why they had to temporarily give up their toys. Grrr!
Finally, my turn. I tossed my personal belongings into two filthy plastic containers and pushed them onto the conveyor belt to be scanned. Surprise! I had no weapons. And neither did the 90-something woman in front of me. Even her cane passed muster. What a relief. And here I thought she might be one of those granny-bombers I’ve seen so often on television.
Now I could begin my long walk down the stairs, through the tunnel, back up the stairs, and wait for a shuttle to take me to my concourse. When it finally arrived, I got on and waited for the card-carrying union driver to stroll aboard, sipping what was probably his tenth cup of coffee for the day. He sleepwalked into his cozy driving compartment, pulled away, and drove slowly to the concourse.
On arriving, I hustled off the shuttle, breaking into a trot toward my gate. Two minutes before flight departure time, but… hey… planes are always late, right?
As I hurried up to the check-in desk, I asked the agent where my flight was boarding. Answer: "It’s already left." Faking a warm smile, I responded, "But it’s just now 8:25." Agent’s gleeful answer: "That’s right. And 8:25 is when the flight departs (heh, heh, heh)."
(Note: Not all husbands and wives murder their spouses when they wake up on the wrong side of the bed. Some have the self-discipline to wait until they get to work, where they can take out their anger on the real enemy - their company’s customers.)
I thanked Mr. Heh-Heh for his graciousness, walked calmly away, then did what I always do in bad situations: I asked myself what I did wrong that brought my 30-year winning streak to an end. Sure, airport security may be a colossal waste of time and money. It may be outrageously intrusive. It may be absurd. Nevertheless, it’s a reality of a world where nonsensical exercises are the norm.
The lesson I relearned? When you have to be somewhere at a certain time, take into account the realities of life - not the realities of the perfect world you long for. Things are what they are, and will be what they will be, so what is to be gained by deceiving yourself?
Perhaps you’re a sympathetic soul who is thinking, "But how could a person possibly have known there would be a thousand people trying to get through security all at once on that particular day?" Answer: It’s not my job - or yours - to know such things in advance. Most people aren’t clairvoyant, but everyone can be prudent.
And prudence means factoring in plenty of time for unforeseen circumstances. Everyone reading this article knows exactly what I’m talking about - an accident that backs up traffic for an hour… not being able to find a parking space at the airport… and, yes, being confronted with a thousand people waiting to get through security.
The reality is that unforeseen circumstances are an integral part of everyday life. And the only way you can exert any degree of control over them is to make the necessary allowances in advance.
I aim to profit from the frustrating end to my 30-year winning streak. Not only will it be at least another 30 years before I miss a flight, I am now refocused on operating my life on the assumption that unforeseen circumstances have a way of jumping in one’s path at the worst moment… something to do with a guy named Murphy, if my memory serves me correctly.
[Ed. Note: In Robert Ringer’s powerful personal-development package, The Magic of Synchronicity, you’ll find out how to achieve prosperity, purpose, and peace of mind by getting all areas of your life in synch. Plus, get The Best of Robert Ringer, Volumes I & II - absolutely free. Learn more here.
And sign up for Robert’s free Voice of Sanity e-letter here.]
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Something for Nothing
Can you afford to give away something for nothing to attract new customers? Not only can you… you should.
Here’s an example of what I mean:
My son runs a software-development company, Koloroo.com. And he recently sent out a press release announcing an offer that might sound too good to be true. His promise: I’m going to give you Koloroo software for Windows, Windows Mobile, or your iPod that’s worth as much as $50… for nothing. All you have to do in return is agree to perform an act of kindness.
How can he do it? Easy. As we’ve mentioned many times in ETR, the Internet has made it possible to digitally deliver information products - including software - at almost zero cost. (In fact, as I write this - four days after the release went out - 43,000 people have already downloaded the free software.)
Why is he doing it? Sure, he’s a good guy. But there’s a practical, business-grounded reason too. Because if he does it right, his "careware" giveaway will not only lure people to his website but also snag a lot of free publicity. As a result of that, he’s hoping to attract new customers - big businesses - to his company’s consulting and design services. Plus, because he’s encouraging people who take him up on his offer to share their good deeds on his website, he’s thinking he’ll somehow be able to use their feedback to develop another creative marketing campaign.
So, yes, visitors to his website are getting something for nothing. But so is his company.
Today, come up with your own idea - something you can give away to entice your current customers to see what’s new on your website… to attract new customers… or to get some free publicity for your products/services. Tomorrow, figure out how you can get the word out - maybe via a press release, an e-mail to your in-house list, and/or posts on a few social networking sites.
And then do it.
[Ed. Note: After a little brainstorming, you’re sure to have dozens of ideas for attracting customers to your website. Of course, you have to have a site - and a business - before you can put your ideas to work. Learn how to build an Internet business from the ground up at ETR’s 5 Days in July conference.
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The Best Way to Boost Metabolism
The best way to boost your metabolism is not with an overpriced, full-of-caffeine pill from a bottle. No matter what the magazine ads say, these supplements will not have a lasting effect on your metabolism.
Why is it important to boost your metabolism anyway?
Your metabolism is the rate at which you burn fat and calories. If you don’t do resistance-training exercise, your metabolism decreases with age as you lose muscle.
Oops, I just gave you the secret to boosting metabolism.
In a recent study, researchers divided subjects into three groups. One group changed only their diet, the second group changed their diet and added aerobic exercise, and the third group changed their diet and did resistance training. All three groups lost about 25 pounds.
However, the resistance-training group was the only one that maintained their lean muscle mass and, as a result, lost more fat (since they lost the same amount of weight as the two groups that weren’t able to maintain their lean muscle mass).
Plus, with their metabolism still running high, the resistance-training group had a greater potential for even more fat loss down the road.
So if you want to lose fat, sculpt your body, and boost your metabolism, there is no better way than to add two or three resistance-training workouts to your weekly schedule.
[Ed. Note: Fitness expert Craig Ballantyne is the creator of the Turbulence Training for Fat Loss system. For a free online source of information, motivation, and social support to help you improve your health, lose weight, and get fit, sign up for ETR’s free natural health e-letter.]
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Praise for Ready, Fire, Aim : "Get it out there, and then tweak as you go."
"Ready, Fire, Aim is a must-have book for an IT professional or business owner. Why? Well, I have owned my business, IT Matters, for seven years now, and I am learning new things to help us get to the next level. IT Matters is doing extremely well, however we all fall into the same traps.
"When we start out a new business, we are full of passion to build this thing right. Sales are low but drive is high. This is where many people fail because they run out of money. We need to be focused on generating cash flow at this stage, we need to sell stuff and provide services and get paid for it.
"Don’t get me wrong, systems and processes are important. However, in the early days SALES are more important. You can have the best processes in place or the strongest system and be out of business because you have run out of dollars to pay your employees, pay your bills, and, most important, pay yourself.
"Rome wasn’t built in a day, and neither will your IT business. Ready, Fire, Aim, guys. Get it out there, and then tweak as you go."
Stuart Crawford
Calgary, AB, Canada
stuartcrawford.com
It’s Fun to Know: A Little-Known Perk for Postal Workers
There’s a town in Central Florida that’s populated entirely by retired postal workers and their spouses. Nalcrest was founded in 1963 by the National Association of Letter Carriers (NALC), and it’s still run by the union, without government subsidy.
What does it cost to live in Nalcrest? The 500 apartments on the property rent for between $315 and $335 a month. A bargain. So, not surprisingly, there’s a long waiting list. Worth 25 to 30 years of sometimes back-breaking service? Maybe.
(Source: Palm Beach Post)
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How to Get the Heart of 370 Business Magazines in Just 30 Minutes a Month
Did that headline catch your eye?
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"32 Ways to Save Time and Money From the Pages of Good Housekeeping."
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Word to the Wise: Inveigle
To "inveigle" (in-VAY-gul) - from the Latin for "without eyes" - is to persuade by ingenuity or flattery.
Example (as used by Robert Byrne in The New York Times): "[The chess-playing computer] Deep Blue had tried to inveigle [Garry] Kasparov into grabbing several pawn offers, but the champion was not fooled."
[Ed. Note: Become a more persuasive writer and speaker… build your self-confidence and intellect… increase your attractiveness to others… just by spending 10 VERY enjoyable minutes a day with ETR’s new Words to the Wise CD Library.]
Copyright ETR, LLC, 2008
Maybe Robert Ringer missed his flight because he jumped the queue. He experienced something he never experienced because he did something he never did.
Lesson: Let us all strive to do the right thing and right things will happen to us.