Word to the Wise: Nefarious

Something that’s "nefarious" (nih-FARE-ee-us) is extremely wicked or villainous. The word is derived from the Latin for "crime."

Example (as used by Alexis today): "Plenty of SEO publications, blogs, and forums have lots of great tips and advice on best practices. But many sites can steer you in more nefarious directions with ‘black hat’ tactics meant to ‘trick’ the search engines into ranking your site."