Search
Home | Healthy | Wealthy | Wise | Products | Newsletters | About Us| Contact

The Language Perfectionist: A Roundup of “Confusables.”

By Don Hauptman

It’s easy to mistake one word for another, especially when they look or sound similar. Here are five pairs that are often confused and misused:

  • You are averse to something if you are reluctant to do it, not adverse. "Adverse" is correctly used to modify a noun: adverse weather, adverse criticism.
  • When you boast about your achievement, you flaunt - not flout – it. You flout a rule when you ignore it, violate it, or treat it with contempt.
  • If you really want to catch a particular movie, you are eager to see it, not anxious. "Eager" means enthusiastic. "Anxious" means experiencing anxiety or worry.
  • Your kids may sometimes irritate you, but they don’t aggravate you. "Aggravate" means to make a condition worse, as in "He tried to help, but his interference just aggravated the problem."
  • The word fewer – not less – refers to items that can be counted. As usage expert Theodore M. Bernstein advised, "Use less for quantity and fewer for number."

A note about fewer vs. less: A literate friend of mine claims that he always shops at a certain supermarket because the signs, unlike those at competitive stores in his neighborhood, correctly read "10 Items or Fewer."

[Ed Note: Don Hauptman was a direct-response copywriter for more than 30 years. For his direct-mail subscription packages, he won The Newsletter on Newsletters promotion award for 10 years. He writes about the English language, and is now working on a humorous new book in that genre.]

Similar Articles:

VN:F [1.6.9_936]
Rating: 0.0/10 (0 votes cast)
VN:F [1.6.9_936]
Rating: 0 (from 0 votes)

Sign up for our free newsletter!


:   Address:



Leave a Reply


Sign Up for our Free Newsletter

OVER 450,000 Subscribers Have!

:

Address:


What's Hot Now!


"Red-Light" Means Stop. "Green-Light" Means Cash E
You simply can't beat the thrill of starting up your computer... hearing the "alarm" go off a few minutes later... following the "dummy-proof" red or green signals… and watching as your gains pile up.

Worlds Highest Paid "Bad Boy" Copywriter Disclose
This "bad boy" has secret. One that has pulled in as much as $3.6 million in sales over a weekend... $5 million in a few weeks... and $16 MILLION in a single month!

“But I'm not a writer”
As an Internet entrepreneur you have to learn to recognize effective sales copy - if not write it yourself. Whether it’s e-mail subject lines, sales letters, insert ads, pay-per-click ads... bad copy is just too dangerous to your business. But even if you’re not a "writer" you can learn to apply the secrets of profit-producing copy from master copywriters John Forde and ETR’s own Charlie Byrne as part of the Internet Money Club program.

Testimonials

Your newsletter serves to remind folks like me that the fight is worth it.

“I’m an aspiring writer and poet. Your vocabulary and grammatical lessons have helped me find more readers. People notice those ‘little things!’ "Plus, since subscribing to ETR, I’ve taken up yoga, lost around 20 pounds, write better articles, and I’ve re-discovered an attitude that remembers that all is not lost, as far as my financial future goes. "It’s almost like becoming 18 years old again. "I just want you all to know that your newsletter serves to remind folks like me that the fight is worth it. Overcoming the challenges is better than giving up. To know that there are others like me, who choose not to quit, is your gift to the world. "Thank you for letting me give you guys a little feedback." Don Pennington donpennington.info Borger, TX

Home | Healthy Living | Wealth Creation | Success Secrets | Products | About Us | Useful Links | Contact Us | Past Issues
Meet the Experts | Meet the Staff | Speak Out Forum | Success Books | Success Stories| Vocabulary Words
Partner With Us | Join the Team | RSS | Site Map

Republish ETR's Powerful Content On Your Website Or Blog Without Charge!
Get the no-hassle details, today!

Early To Rise 245 NE 4th Ave., Suite 201, Delray Beach, FL 33483 | Phone 800-718-2269 or visit our help desk.

Content Disclaimer | Whitelist Information | Resources | RSS News Feed | Press Releases

We respect your privacy. View our privacy policy.

©Copyright ETR, LLC, 2001-2009