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The Language Perfectionist: A Roundup of “Confusables.”

By Don Hauptman

It’s easy to mistake one word for another, especially when they look or sound similar. Here are five pairs that are often confused and misused:

  • You are averse to something if you are reluctant to do it, not adverse. "Adverse" is correctly used to modify a noun: adverse weather, adverse criticism.
  • When you boast about your achievement, you flaunt - not flout – it. You flout a rule when you ignore it, violate it, or treat it with contempt.
  • If you really want to catch a particular movie, you are eager to see it, not anxious. "Eager" means enthusiastic. "Anxious" means experiencing anxiety or worry.
  • Your kids may sometimes irritate you, but they don’t aggravate you. "Aggravate" means to make a condition worse, as in "He tried to help, but his interference just aggravated the problem."
  • The word fewer – not less – refers to items that can be counted. As usage expert Theodore M. Bernstein advised, "Use less for quantity and fewer for number."

A note about fewer vs. less: A literate friend of mine claims that he always shops at a certain supermarket because the signs, unlike those at competitive stores in his neighborhood, correctly read "10 Items or Fewer."

[Ed Note: Don Hauptman was a direct-response copywriter for more than 30 years. For his direct-mail subscription packages, he won The Newsletter on Newsletters promotion award for 10 years. He writes about the English language, and is now working on a humorous new book in that genre.]

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