You’re flipping through a magazine when you see an ad for a new fruit juice. No need to rush out to the grocery store to see how it tastes. With a new type of ad featuring a lickable panel, you can find out immediately.

The removable, flavor-laden stickers can be licked just once and can’t be reattached to the ad. So far, this technology, which has been approved by the FDA, has been used to promote grape juice and toothpaste in popular magazines such as People and Rolling Stone.

Although advertisers are still studying the "ick factor" (how receptive consumers are to licking ads), new flavors are being developed. Keep an eye out for pizza, soy milk, and children’s cold medicines. 

(Source: The Wall Street Journal)

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