Issue #2286

• WEALTHY: Steer your investments clear of these companies (Andrew Gordon)
• HEALTHY: Would you like some cactus with your coffee? (Kelley Herring)
• WISE: St. Augustine on travel

ALSO IN THIS ISSUE:

• Dracula’s castle, "dancing" horses, and Champagne beaches (Steenie Harvey)
• Avoid this overused and misleading word in your writing (Don Hauptman)
• It’s Fun to Know… about snowclones
• Add "fulminate" to your vocabulary

== Highly Recommended ==

Revealed: Probably the Biggest Red Herring in History!

While the world’s been stock watching (and losing!), the elite quietly play a different game with different rules…

Feeling cheated and disillusioned by the stock market? Sure, you may have made a good trade here… but then lost on another. The people dutifully pour their hard-earned cash into investment banks to put into the stock market for them… and those investment banks gladly oblige, for a fat fee… which they invest somewhere else! I’m no conspiracy theorist, but in my opinion the stock market is really a diversion for the masses… a distraction from where the BIG and consistent money is made… in the world’s money mountain. And when I say “ Money Mountain,” I speak quite literally… the BIGGEST mountain of money on the planet. Click here to read more…

When Easy Money Doesn’t Mean Easy Times

By Andrew M. Gordon

Easy money and tight credit. Who woulda thunk? It’s like the lion lying with the lamb. It shouldn’t happen. But instead of the usual combination of easy money and easy credit, that’s what we’ve got.

Borrowing money is still pretty cheap (hence the term "easy money"). But in the middle of massive write-downs amounting to over $150 billion and climbing, banks are experiencing a serious credit crisis.

They don’t have as much to lend as before. They need more capital to cover lending. And they’re being very careful about who they lend to. The banks have gone from one extreme (lending to anybody with a heartbeat) to the other (lending to only highly rated borrowers). So credit is tight.

Many businesses that want to borrow for legitimate reasons – to put money into expansion, for example – won’t be able to. Individuals face the same constraints. The borrowed money that used to build houses and factories is disappearing.

Banking problems aside, the economy isn’t doing great. But it’s the banks that have created the biggest mess and will force us into a recession. When banks stop lending, the economy stops growing.

Don’t invest in banks and companies with big debts. They won’t be able to refinance them. Instead, put your money in companies with exceptional cash holdings and cash flows (categories that you’ll find in Yahoo/Finance "Key Statistics"). Look at their total debt to equity ratio. It shouldn’t be more than 0.5 (except for capital-intensive industries like auto manufacturing, which can have ratios as high as 2).

[Ed. Note: ETR's Investment Director, Andrew Gordon, is the editor of INCOME, a monthly financial advisory service that uncovers income-generating stocks that promise safety (first and foremost), along with much-higher-than-average profit potential.]

"The World is a book, and those who do not travel read only a page."

St. Augustine

Living Rich: 10 Travel Treasures – All at Proletarian Prices

By Steenie Harvey

Some people salivate when they hear the phrase "luxury travel." But what is luxury? Prices ramped up to exclude the proletariat aren’t desirable to me. Even with a lottery win, I wouldn’t want to ski at Gstaad, play roulette at Monte Carlo, or blow $400 in a Michelin-starred restaurant.

I get my share of travel-writer freebies, but I’m happy to be a prole. Quite frankly, I’d rather overnight in a viper pit than in some ludicrously priced boutique hotels. Especially the ones designed for needy, pretentious types preoccupied with status. Do sane people believe the thread count of their bedsheets is important?

My luxury is exploring extraordinary places. Fabled cities. Islands that belong on "here be dragons" maps. Places like the following – four of my favorite destinations, plus another five I yearn to visit. Their affordability may surprise you. The tenth spot on my list? Although destined to be among this year’s media darlings, it’s one of my old haunts. Prepare for serious culture shock.

1. Classic Spain : Jerez de la Frontera

Jerez de la Frontera has all of Andalucia’s fiery passions but it’s far cheaper than Seville. Its 12th-century fortress whispers Moorish intrigue. You’ll find sherry bodegas, "dancing" horses, and faded mansions with patio courtyards. A couple of neighborhoods pulsate to the gypsy guitar. Here penas – genuine local flamenco clubs – have free entry. Hotel Serit is a good value: doubles from $75. (hotelserit.com)

2. Greek Drama: Lesbos

Wild mountains, hot springs, pink flamingoes… ouzo distilleries and fishing boats trawling the sapphire Aegean Sea… Mytilini, the charismatic island capital. Lesbos is what all Greek island vacations were about before mass tourism. At seaside Pyrgi Thermi, Votsala Hotel lays on nature walks, cookery classes, and much more. A three-hour evening archaeology walk costs $8.50. Including breakfast, garden-view doubles for $62 in May, $109 in August. (votsalahotel.com)

3. Silvery Splendor: Zacatecas, Mexico

Zacatecas is a gorgeous piece of 17th-century colonial Mexico. Founded on silver hewn from the Eden Mine, this stepped-street city was once a prized jewel in Spain’s crown. The conquistadors created a baroque masterpiece of fountains, belltowers, and mansions that wouldn’t be out of place in Andalucia. Near the Cathedral, museums, and markets, 19th-century Posada Tolosa has doubles for $60. (hotelposadatolosa.com)

4. Gothic Fantasy: Transylvania, Romania

Transylvania offers more than Dracula nonsense. Brasov is a picture-book of stout towers, cellar taverns, and medieval merchants’ houses. It makes a good traveler’s base in this land of bear-trampled forests and quaint villages whose farmers use horse-drawn carts. If you must pay homage, Bran Castle is touted as Dracula’s Castle, and is only a 40-minute drive away. Sighisoara, birthplace of Vlad the Impaler, is a far better day-trip. I rented a Brasov apartment for $58 nightly through best-accommodation.ro.

5. 1001 Nights: Syria

My choice of Syria may raise eyebrows. But being history mad, I want to explore Damascus, reputedly the world’s oldest continuously inhabited city. Plus take the old Silk Road to see Palmyra ’s vast Roman ruins of pink sandstone, the Crusader castle of Krak des Chevaliers, and delve into Aleppo ’s treasure-filled souks. Straight from an Arabian fairytale, Beit Wakil is a 400-year-old Aleppo merchant’s house transformed into a hotel. Doubles are around $90. (beitwakil.com)

6. Spicy Idyll: Zanzibar

Basking in the Indian Ocean off Tanzania, Zanzibar conjures up thoughts of dhow boats, flying fish, and pepper plantations. Once busy with spice merchants and slave-traders, Stone Town is the island capital. Picture fortress ruins, sultans’ palaces, and miles of palm-fringed coves. Ocean coral gardens attract divers and snorkelers. July’s Festival of the Dhow Countries is East Africa ’s largest cultural event. On a private beach and with promising beds strewn with jasmine, Mtoni Marine Hotel has doubles for $90. (mtoni.com)

7. Palmy Romance: Vanuatu

Sun-bleached strands, aquamarine seas, shipwreck dives. The 83 islands of Vanuatu marry South Pacific paradise with tribal cultures and cannibal memories. Efate Island’s Port Vila is the main town. Espiritu Santo claims pink-sand Champagne Beach. Tanna and Ambrym have volcanoes. Pentecost Island is famed for land-diving ceremonies, where men leap from tall sapling-built towers with forest vines tied around their ankles. Through nomadsworld.com, private A/C bungalows for two at Espiritu Santo ’s Beachfront Resort are $105 nightly.

8. Fairy Chimneys: Cappadocia, Turkey

The land of the ancient Hittites, Turkey ’s Cappadocia region is a magical realm of caves, volcanic valleys, and peculiar rock formations called "fairy chimneys." Early Christians used its many caves as churches and monasteries. (You can still see the frescoes.) Complete underground cities include Kaymakli, with seven subterranean levels linked by a labyrinth of tunnels. In Akkoy, the Village House Cave Hotel looks to be an offbeat treat. Doubles, including breakfast, $90. (villagehousetr.com)

9. Woven Rainbows: Guatemala

I’m drawn by the colonial charms of Antigua, Lake Atitlan, and markets promising sensory overload. Home of the Maya, Guatemala is renowned for colorful textiles and weaving villages. I don’t generally watch shooting stars from a hot tub, but thatched-roof Villa Sumaya on Lake Atitlan ’s shore seems a heavenly spot to do it. Doubles for $65. (villasumaya.com)

10. Indulge your Inner Prole: Liverpool, England

Get some serious street cred. Liverpool is no glamour destination – I once lived there for three months – but it is Europe ’s 2008 Capital of Culture. (See liverpool08.com.) Birthplace of the Beatles, soccer fanatics, and working-class heroes, this gritty port on the Mersey will celebrate with a year-long packed program of festivals, street art, and carnivals. July brings a maritime spectacular with the start of the Tall Ships Race. liverpoolguesthouses.com has B&B doubles from $88.

[Ed. Note: Steenie Harvey gets paid to visit white-sand Caribbean beaches... wildlife sanctuaries in Borneo... Indian Ocean hideaways... Rome... Paris... and beyond. To find out how you can do the same, join The Right Way to Travel FREE e-letter.

If you're looking for a tropical adventure a little closer to home, attend ETR's "Profits in Paradise " Wealth Building Summit in April. You'll get to enjoy sunny Orlando... and learn proven methods for making money with a variety of passive income streams. Click here for all the details.]

== Highly Recommended ==

The World Is Shrinking… and the Opportunities to Make Money With This “Global” Economy Are Nothing Short of Staggering! If You Know How…

Imagine how well your business would be doing if you could slash your costs by more than 49% while boosting your profits by more than 57%.

You can do it… if you know how.

Today, as a matter of fact, all the Fortune 500 companies are doing just that, and they’re posting record-breaking profits by taking advantage of the “Global Economy.”

Unfortunately until now, only big companies could even think of doing this. But not anymore. Now it’s your turn.

Click here to find out how you can put the “Global Economy” to work for you.

The global borders are shrinking… The world’s becoming a smaller place… Will you just stand there watching opportunity go by or will you seize the moment and put the “Global Economy” to work for you? Click here to read more…

Praise for Ready, Fire, Aim : "This book is a ‘must buy’ for any serious entrepreneur."

"I recently read Ready, Fire, Aim: Zero to $100 Million in No Time Flat. I have to say that it surpassed my high expectations. The thing that separates this book from similar publications is that it’s written by someone who has used these principles over and over to make a fortune. The book explains, in crystal-clear terms, how to take specific actions to become rich. And I know that Michael Masterson knows what he’s talking about. He’s been a consultant for one of my businesses for only a month, and sales have already doubled following his strategies. This book is a ‘must buy’ for any serious entrepreneur."

- Paul Lawrence

Ft. Lauderdale, FL

Get Stuck on This All-Natural Sweetener

By Kelley Herring

Yesterday, I told you about luo han guo. Today, I’ve got another sweetener that won’t spike your blood sugar.

Derived from the prickly blue agave cactus (the same plant that gives us tequila), agave nectar is gaining popularity. Despite its sweet taste, it has just 11 calories and four grams of carbohydrate (which is mainly inulin) per teaspoon. It is also a low-glycemic food – sranking just 19 on the glycemic index.

Because this golden syrup is composed primarily of fructose (92 percent), it is nearly 25 percent sweeter than table sugar (sucrose). That means you can use a lot less to achieve the same level of sweetness.

So go ahead and sweeten up with this safe, delicious, all-natural product. It can be used anywhere you would use sugar. If you use agave nectar for baking, the following adjustments are recommended:

• For every cup of sugar, use 3/4 cup of agave nectar.
• Reduce the liquids in the recipe by one-third.
• Reduce the oven temperature by 25 degrees.

[Ed. Note: Kelley Herring is the founder and CEO of Healing Gourmet (www.healinggourmet.com), and is editor-in-chief of the Healing Gourmet book series. Learn more about how simple lifestyle choices can improve your health by reading ETR's free natural health e-letter.]

The Language Perfectionist: That’s Incredible!

By Don Hauptman

Consider these three passages:

1. It ‘ s incredible how much the organization has helped me.
2. The Seattle Symphony is an incredible success story.
3. You know that incredible franchise deal you’ve heard about? Maybe it isn’t so incredible, after all.

As a superlative, the word incredible is overused. For that reason alone, it should be avoided.

But use of the word is often contradictory, and ironic as well. As in the above examples, the writer is usually trying to say "This is really great!" But the word literally means "not to be believed." So why should we believe what we’re being told?

If you want to express a favorable or enthusiastic opinion of something, you have many superior and eloquent adjectives to choose from: excellent, outstanding, superb, and unparalleled, among others.

[Ed Note: Don Hauptman was a direct-response copywriter for more than 30 years. For his direct-mail subscription packages, he won The Newsletter on Newsletters promotion award for 10 years. He also writes about the English language and is now working on a humorous new book in that genre.]

It’s Fun to Know: About Snowclones

• She’s not the brightest [crayon] in the [box].
• He’s a few [fries] short of a [Happy Meal].
• Yes, Virginia, there is [an all-reality TV channel].
• [Pink] is the new [black].

These are examples of a subset of cliches known as snowclones. Unlike ordinary cliches, which get used so much they lose their meaning, snowclones channel the cliche while allowing you to "fill in the blanks" and add your own creative touch.

Some more examples:

• To _____ or not to _____.
• I am _____, hear me _____.
• Got _____?
• Don’t hate me because I’m _____.
• I’m not a _____, but I play one on TV.

(Source: Snowclones.org)

== Highly Recommended ==

The Only Three Ways to Grow a Business

Did you know that there are only three ways to grow a business?

1. Increase the number of customers.
2. Increase the average transaction value.
3. Increase the frequency of repurchase.

Find a way to maximize each one, and your business will experience an astonishing rate of growth.

In his "9 Pillars of Business Growth" program, acclaimed consultant Jay Abraham outlines hundreds of proven, frequently unrecognized, and almost totally underutilized ways to grow these three key areas of your business. If you own a business (or would like to), be sure to take a look at Jay’s program.

- Patrick Coffey

Word to the Wise: Fulminate

To "fulminate" (FUL-muh-nate) – from the Latin for "to strike with lightning" – is to verbally abuse or censure in an authoritative or menacing manner.

Example (as used by Richard Sandomir in The New York Times ): "He lets others fulminate on his behalf while he maintains his gentlemanly demeanor."

[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]

Copyright ETR, LLC, 2008

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This entry was posted on Saturday, February 23rd, 2008 at 5:30 am and is filed under Daily Issues .