The Money-Making Power of 2 Simple Words
Issue #2283
- WEALTHY: A stock that should perform well, recession or not (Rick Pendergraft)
- HEALTHY: If you drink alcohol, you may be lacking this B vitamin (Kelley Herring)
- WISE: G.B. Stern on gratitude
ALSO IN THIS ISSUE:
- Are you thanking your customers fast enough? (Yanik Silver)
- What do you keep in your safe at night? (David Cross)
- It’s Good to Know… about global warming
- Add "irascible" to your vocabulary
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My Favorite Stock for the Next 12 Months
The jury is still out on whether or not we are entering a recession. But I have a stock for you in an industry that doesn’t rely on a strong economy. The stock has performed well over the last five years, and the sentiment toward it is bearish.
I am talking about American Ecology (ECOL). The company is in the hazardous waste management industry. Even in a recession, hazardous waste will be produced and have to be disposed of responsibly. In addition, the environment is a hot button right now. As legislators cater to their constituents and push for tougher environmental controls, more and more companies will need American Ecology’s services.
Over the last five years, the company has averaged revenue growth of 21 percent and return on equity of 24 percent. But despite its positive performance, Wall Street has yet to warm up to the stock. There are almost a million shares sold short, and it trades just over 100,000 shares per day. This gives American Ecology a substantial short interest ratio, which could create additional buying pressure as the stock rises.
If you are looking to invest in a stock that should perform well regardless of what happens to the economy, American Ecology fits the bill.
[Ed. Note: Rick Pendergraft, a two-time winner of the "Top Trader" award at Schaeffer’s Investment Research, is a contributor to ETR’s free e-zine, Investor’s Daily Edge . Learn how to protect your portfolio and multiply your money - in any market - by clicking here.
You can meet Rick Pendergraft in person - and learn the SAFEST and most PROFITABLE income-generating and entrepreneurial opportunities you’ve never heard of - at our 72-hour wealth-building summit in April. Learn more here.]
"Silent gratitude isn’t much use to anyone."
G.B. Stern
The Money-Making Power of 2 Simple Words
By Yanik Silver
I’m going to share with you a business-building technique that is extremely powerful, yet almost totally overlooked (or used improperly).
It’s simply… saying "thank you" to your customers.
You might be thinking, "Saying thank you to our customers for their business is not any big secret. What are you trying to pull here?"
Just hold onto your horses, and I think you’ll see how wonderful this can be.
You might be sending out some kind of a thank-you note to your customers - maybe with a special "gift" offer attached to it. But unless you have a strategic use for the sales those notes generate, it’s usually not worth it to send them out. Remember, you want to elicit direct actions from your customers. The stuff that results in dollars being directly deposited into your account.
That said, let me show you what I’m talking about.
A few years ago, I completed a series of teleseminars. The people who listened to this "Web Copy Secrets Mastery" series live each paid $397 to be on the calls. I thought that would make them good prospects for some of our other higher-end Internet marketing training programs.
Now, as you know from reading ETR, a customer is a better prospect for another similar product right after they make a purchase than if you wait weeks or months to contact them. Which means that the sooner you contact a customer to thank them (and offer them something else), the better.
So when the Web Copy Secrets sessions were over, I sent the 65 people who had initially signed up a simple postcard. When I say simple, I mean it. I did it with a service called "Amazing Mail" (amazingmail.com) that sends out color postcards for you. It costs about a buck each. (Of course, that’s higher than what it would cost to have postcards printed up locally and mail them yourself. But with this service, you can do it with just the click of a mouse. And you can do only one postcard, if that’s all you want.)
It was very cool. It took me about 10 minutes to get the 65 postcards out. I just picked one of their pre-done designs - one with a colorful ocean scene that said "Thanks" across the top. And then, on the back, I wrote this:
"Thanks so much for being part of the recently completed ’Web Copy Secrets Mastery’ course. I really hope you got a lot out of it. In fact, I learned a lot just by moderating and interviewing all of our wonderful guests! 
"Now, as a special thank you, I want to give you a discount on a terrific new product we’ve recently released, called ‘Yanik Silver’s Internet Marketing Secrets Exposed.’ It’s a 3-volume video set from my presentation at the sold-out, $4,995/per person ‘Internet Marketing Lab’ in Washington, DC.
"Here’s the special link for your $50 savings: XXXXXXXXXX
"Best, Yanik"
Could it be any easier?
I don’t think so. It cost me $65 to send out my 65 thank-you postcards. And I wound up making three sales for $750. Figuring in my cost to fulfill the product (the video set), I made about $625. That’s more than a 1,000 percent return on my money. Not bad for something that took me 10 minutes.
Ready to try your own thank-you postcard to make more sales? Here’s a little template any business can use…
"Thanks so much for {your recent purchase of _____, taking part in _____, having your gutters cleaned, etc.}. I really hope you _____. {Say something about the benefit your product/service provides.}
"Now, as a special thank you, I want to give you a discount on a terrific new product/service we’ve recently released, _____. {Give the name of the product/service, and add just a sentence or two about it.}
"Here’s how you can get your $XX savings: {Give instructions on how the customer can get the deal - by going to a website address, calling a specific number, etc. What action do they need to take?}"
Thank-you notes like this work well for several fundamental reasons.
First, they make your customers feel appreciated. By thanking them, you’re showing that you really do care about their business.
Second, thank-you notes that include a discount or other deal trigger a feeling of obligation in your customer. By giving them something (that’s for real), they want to reciprocate by buying something.
Finally, they work because of a solid direct-marketing principle: "A buyer is a buyer is a buyer."
Here are the five easy steps you can take to use thank-you notes to build your business:
- Right now, gather up the names of your best customers - those who just bought something from you. They are excellent prospects for another one of your products/services.
- Create a simple spreadsheet file with their names and addresses.
- Come up with a preferential deal you can offer them.
- Go to amazingmail.com and sign up for an account.
- Send these customers a simple postcard using the template above.
[Ed. Note: Yanik Silver, an expert on creating money-making websites, reveals one of the most profitable "hidden" Internet income opportunities around in the Secrets of Easy Internet Money series. And make sure you check out his new book, Moonlighting on the Internet: 5 World-Class Experts Reveal Proven Ways to Make an Extra Paycheck Online Each Month.]
“The Broke, Lazy Man’s Way to Quick and Easy Internet Riches…”
Today, it seems there’s no shortage of ways to make money online. Problem is, some of these programs can be pretty complicated.
I hate complicated… I like quick and easy.
Well, right now… this very minute… there are 3 people in the world using an almost secret method that is just raking in the dough, day in and day out.
They’ve allowed us to take a peek, and we’re gonna spill the beans on what we saw.
For example, how one fellow took $10 and turned into a $500,000 empire.
This method is so simple and so effective, it’s almost scary.
- Patrick Coffey
Praise for Ready, Fire, Aim : "I wish I’d had this book 22 years ago when I started my business."
"As an entrepreneur who never took a business class in college, I’ve had to rely largely on books to train myself on how to grow a business. To that end, I’ve read well over 2,000 business books, and Ready, Fire, Aim is definitely in the top five because of all the practical advice from an author who clearly knows what he’s talking about. As I read the book, I kept saying to myself, ‘I wish I’d had this book 22 years ago when I started my business.’ I would have avoided many critical mistakes, plus been able to achieve success much faster. Highly recommended."
- Bill Harrison
Broomall, PA
FreePublicity.com
The Value in the List
By David Cross
Two jewelers have stores next door to each other. At night, Jeweler #1 locks his jewelry in his safe and leaves his list of customers in his office. Jeweler #2 leaves his jewelry out, but locks up his customer list. One night, a burglar breaks into both stores and steals everything in sight. After the insurance payout, only Jeweler #2 is able to rebuild his business.
The moral here? It’s fairly simple to replace material objects. Finding customers is more difficult.
I was reminded of how important a customer list is while listening to NPR the other day. A newsperson reported that along with John Kerry’s endorsement of Barack Obama comes Mr. Kerry’s e-mail list of three million supporters. That’s three million new people Obama can now use for canvassing and fundraising.
Every direct marketer understands how valuable his list of customers and prospects is. But for a new Internet entrepreneur, the job of getting a list started can seem daunting. And the thought of growing that list into the thousands can seem all but impossible.
I’ve found that the best way to start is with pay-per-click (PPC) ads on the major search engines. This allows you to manage every aspect of your marketing campaigns. You can choose the demographics of your audience. You can choose to advertise in particular regions, countries, or worldwide. You can limit the amount of money you spend on your ads. You can decide which messages certain people will see. PPC advertising is a very flexible way to target specific people.
One of your best resources is Google’s own AdWords advertising center. (google.com/adwords/) You will not only find many great tips there, you’ll be able to share and discuss ideas with other advertisers and Google support staff in the AdWords online discussion group.
Read Patrick Coffey’s article "Mastering Google AdWords in 3 Easy Steps" for easy-to-follow directions on creating great PPC ads. And follow that up with Alexis Siemon’s article "Rev Up Your Sales With Google AdWords" for three simple ways to get the most out of your PPC campaigns.
With a good combination of ad and offer, you can easily build a list of a few thousand qualified e-mail prospects within a few short months. In fact, building a list of 10,000+ names in a year is a realistic goal.
[Ed. Note: David Cross is Senior Internet Consultant to Agora Inc. in Baltimore. You can meet all your marketing goals - and achieve all your personal, social, financial, and business dreams - with the help of ETR’s Total Success Achievement Program . Learn more by clicking here.]
Another Reason You May Need More Folate
Thanks to the powerful antioxidant resveratrol, drinking red wine has significant health benefits. But the news isn’t all good for wine lovers, because alcohol also has a negative effect on hormone-related cancers.
Studies have found low folate intake and high alcohol intake to be associated with an increased risk of colorectal cancer. In a study of more than 45,000 male health professionals, more than two alcoholic drinks per day doubled their risk of colon cancer. However, for the men in the two-cocktails-a-day group, those who got at least 650 mcg of folate per day negated that increased risk.
If you enjoy alcohol in moderation, make sure you’re getting enough folate in your diet. While excellent sources like lentils, chickpeas, asparagus, spinach, black beans, and kidney beans provide 115-180 mcg/serving, you may still need to supplement to ensure you’re getting enough.
[Ed. Note: Kelley Herring is the founder and CEO of Healing Gourmet (www.healinggourmet.com), and is editor-in-chief of the Healing Gourmet book series. Learn more about how simple lifestyle choices can improve your health by reading ETR’s free natural health e-letter.]
It’s Good to Know: Global Warming Could Mean Fewer Hurricanes
New research indicates that global warming could actually lead to fewer and weaker hurricanes. This finding, from the National Oceanic and Atmospheric Administration and the University of Miami, is contrary to previous claims from environmentalists and other climatologists. But it now appears that warmer oceans increase vertical wind shear (a change in wind speed or direction high in the atmosphere). And wind shear can prevent a hurricane from forming and strengthening.
(Source: National Geographic )
They’ll Wonder How You Got So Much Time And Money On Your Hands
If an immigrant can start a business with less than $100 and almost no effort…start making a great deal of money by the end of the week…then turn around and sell it for a massive profit within the year… surely you can, too.
Kim Martowski says " I was able to use this system to build a large business… that could sometimes make as high as $7200 in a month."
Paolo Torres adds "I studied your strategies and, although this isn’t usual, this month I actually earned over $15,000 in commissions."
They’re living the American Dream! Now it’s time for you to start living it too.
- Charlie Byrne
Word to the Wise: Irascible
Someone who’s "irascible" (ih-RAS-uh-bul) is hot-tempered. The word is from the Latin for "prone to anger."
Example (as used by Jack Olsen in Hastened to the Grave): "The lawyer described his client as an irascible eighty-two-year-old eccentric who alternated between spinning fascinating tales about her past and cussing him out."
[Ed. Note: Become a more persuasive writer and speaker … build your self-confidence and intellect … increase your attractiveness to others … just by spending 10 VERY enjoyable minutes a day with ETR’s new Words to the Wise CD Library.]
Copyright ETR, LLC, 2008