Reinvent Your Life
Issue #2263
- WEALTHY: Invest in one car company’s comeback (Rick Pendergraft)
- HEALTHY: The unusual link between organic food and your risk of Type II diabetes (Shane Ellison)
- WISE: Warren G. Bennis on the ability to reinvent yourself
ALSO IN THIS ISSUE:
- This is the year of your miraculous transformation (Michael Masterson)
- 3 reasons your competitors aren’t selling enough… and how you can beat them (Clayton Makepeace)
- It’s Good to Know… a "no sweat" trick (Charlie Byrne)
- Add "cogitate" to your vocabulary
“The Broke, Lazy Man’s Way to Quick and Easy Internet Riches…”
Today, it seems there’s no shortage of ways to make money online. Problem is, some of these programs can be pretty complicated.
I hate complicated… I like quick and easy.
Well, right now… this very minute… there are 3 people in the world using an almost secret method that is just raking in the dough, day in and day out.
They’ve allowed us to take a peek, and we’re gonna spill the beans on what we saw.
For example, how one fellow took $10 and turned into a $500,000 empire.
This method is so simple and so effective, it’s almost scary.
- Patrick Coffey
Addition by Subtraction
It finally took a private company to do what Detroit should have done years ago. In an effort to return the Chrysler brand to profitability, Cerberus Capital Management recently announced some major changes. Gathering the most headlines is the company’s intention to eliminate up to 12,000 positions.
Now that news is nothing to shrug off. But it’s more important to look closely at one revealing fact that’s been widely overlooked. Cerberus plans to eliminate up to five car models - either because their sales are lagging or because they are redundant (and, thus, eating into profits).
You see, for years Detroit has been producing duplicate models for multiple brands. The Mercury Sable was an upscale Ford Taurus. The Chevrolet Cavalier was a variation on the Pontiac Sunfire. And so on. Yes, Honda and Toyota do the same thing. An Acura TSX is an upscale Honda Civic. But there is enough differentiation between those two for them to sell very well to different demographics.
Chrysler is privately held now, so you can’t invest in it. However, if this new strategy is successful, look for Ford and General Motors to follow suit - and give you a chance to pick up shares at incredibly low prices. Just realize that it will be a long-term investment.
[Ed. Note: Rick Pendergraft, a two-time winner of the "Top Trader" award at Schaeffer’s Investment Research, is a contributor to ETR’s free e-zine, Investor’s Daily Edge . Learn how to protect your portfolio and multiply your money - in any market - by clicking here.]
"People who cannot invent and reinvent themselves must be content with borrowed postures, secondhand ideas, fitting in instead of standing out."
Warren G. Bennis
Reinvent Your Life With a Proven Plan for Success
Here’s your challenge: a car race from New York City to Las Vegas. If you get there within a certain amount of time, you win millions of dollars and a completely new and better lifestyle.
Sounds like fun? Good.
Here’s the problem: You don’t know how to get there.
The countdown has already begun. In a few minutes, hundreds of other cars will be screeching away from the starting line. What should you do? Go out and buy a map? Have a navigation system installed in your car? Or start out at the gun with the rest of the pack and find your way by following them and asking questions?
Cautious people would install a navigation system and start the race late - drastically reducing their chances of winning. Successful people would use a combination of common sense and shrewdness: staying with the pack initially and then, by asking questions at gas stations along the way, making sure they were taking the fastest possible route.
Improving your life is a little like taking part in an auto race. If you wait too long to begin, you diminish your chances of finishing. Yet if you start off without any plan at all, there is a chance you’ll get lost along the way.
When I decided to become an A student in college (after barely doing enough work to get C’s in high school), I started working on it right away. But I had a plan. And it was a plan that had been proven by countless A students ahead of me: Study the curriculum. Figure out which courses you have an aptitude for. Show up with an A-student attitude - and work your ass off.
That’s what you should do if you are ready for success. Get started immediately. But use a proven strategy - something that has worked well for others.
How to Reinvent Your Life - Introducing the Master Plan
Webster’s New Collegiate Dictionary defines "master plan" as something that gives overall guidance for a project, such as the building of a church or school or city. Master plans are what real estate developers use to transform raw land into suburban subdivisions, urban centers, and waterfront business districts.
Washington , D.C. , one of the most beautifully designed cities in North America , was once a swamp. Its transformation was the result of a master plan by Pierre Charles l’Enfant. And Columbia , MD , developed from rough farmland in the later part of the 20th century, now accommodates a population of nearly 96,000.
I used a master plan to redesign a 3,000-acre residential resort on the Pacific Ocean in Nicaragua. Over 30 years of investing in real estate developments, I learned how helpful it can be to have a master plan in hand before you begin any major project.
Master plans are also used to redesign companies. Jack Welch used one to articulate and execute his vision for General Electric. He said it was the key to transforming the corporate giant from a troubled, declining billion-dollar company to a state-of-the-industry business leader.
And a master plan is what Warren Buffett and his partner used to turn Berkshire Hathaway into history’s greatest financial success story… and themselves into billionaires.
On a personal level, my partners and I have used a master plan to help more than a dozen companies grow into multimillion-dollar enterprises, including one that went from $100,000 to $135 million in 11 years, and another that went from $8 million to $320 million in 14 years.
Master plans don’t always work. The former Soviet Union and communist China were famous for their master plans, which continued to project growth as their economies gradually crumbled into dust.
For a master plan to be effective, it has to be realistic and flexible. It has to be realistic about resources and capabilities, and it has to be adjusted and/or radically changed when circumstances dictate.
But used properly, a master plan can achieve miracles. It can transform deserts into sparkling cities, debt-ridden companies into thriving businesses, and perennially under-achieving people into healthy, wealthy, happy, and wise individuals.
How Is a Master Plan Different From a Plan?
A master-planned project differs from a normally planned project in its scope. Most large endeavors, whether they are real estate projects or business developments, are designed in pieces - one significant section at a time. That is not a bad way to create change, but it does entail wasted time, resources, and capital. Because conglomerating individual designs is always going to result in gaps, overlaps, and omissions.
When you master plan a project, you account for every aspect of it: the landscaping and water systems as well as the architecture, electrical, and plumbing. By getting it all together at once, you can ensure an integrated finished product. You also reduce the time and money you spend fixing things that don’t jibe.
The Dynamics of Your Personal Master Plan
A personal master plan can help you achieve all your life’s goals quickly and with the least amount of trouble, time, and hassle. Using a master plan says you are serious about improving yourself and that you want that improvement to be radical: from C to A. You will not be satisfied with B.
A personal master plan is a formal contract between the person you are today (fed up with the problems and lack of success you’ve been having) and the person you have decided to be (the successful you who is healthy, wealthy, happy, and wise). The personal master plan will help you reinvent your life because it will force you to transform nebulous ambitions into specific objectives. It will spell out exactly what you have to learn, what you have to do, and whom you have to work with.
A personal master plan will change your dreams into tasks. In doing so, it may lose a bit of the romance. But it will compensate for that loss by giving you the exciting, uplifting feeling of progress. As each week goes by, you will be able to see, in very concrete ways, how you are improving. This will give your spirit a great lift and make it easier for you to continue making progress.
Most people never realize their dreams. Not because they aren’t smart or shrewd or motivated enough, but because when they do make an effort it is too little and misdirected. You won’t have that problem. You have already begun your journey. And you will be using a map that has been proven.
Following a personal master plan is actually much simpler than randomly responding to a dozen separate impulses throughout your life. A master plan works because it reduces hundreds of minor and sometimes conflicting dreams and ambitions into four fundamental life goals. By simplifying your goals into four major ones, you will make it four hundred times easier to pursue and achieve them.
I’ve changed my life three times. First, in 1968, when I went from being a C student in high school to an A student in college. Second, in 1982, when I decided to get rich. And third, in 2000, when I developed and began using a personal master plan for Early to Rise.
In every case, the changes were major and the rewards were gratifying. But when I began master planning my success, the improvements came faster and easier. Were it not for the personal master plan that I developed during this time, I never would have been able to write and publish seven books. Or write, direct, and produce a feature-length film. Or write 365 poems in 365 days - all while keeping my "day job."
Using a personal master plan will put you on a new trajectory. It will take a few weeks to get everything in order, but soon after that you will start to notice the progress you are making. And before long (certainly within two months), you’ll be amazed at how much you are accomplishing. Finally, you will be doing (and actually finishing!) projects that you have been dreaming about for years. As you knock off one objective after the next, you will feel your confidence growing, your skills strengthening, your wealth building, and your enjoyment of life increasing.
It is going to be a very good year for you: the year of your miraculous transformation!
[Ed. Note: You CAN get out of debt… lose 10 pounds… start a profitable business… or achieve any goal you set your mind to. Take your first step toward success by signing up for ETR’s Total Success Achievement program. We’ll provide you with weekly motivational e-mail messages, twice-monthly goal-setting teleseminars, and proven strategies for bypassing common obstacles along the way. Learn more by clicking here.]
Revealed: Probably the Biggest Red Herring in History!
While the world’s been stock watching (and losing!), the elite quietly play a different game with different rules…
Feeling cheated and disillusioned by the stock market? Sure, you may have made a good trade here… but then lost on another. The people dutifully pour their hard-earned cash into investment banks to put into the stock market for them… and those investment banks gladly oblige, for a fat fee… which they invest somewhere else! I’m no conspiracy theorist, but in my opinion the stock market is really a diversion for the masses… a distraction from where the BIG and consistent money is made… in the world’s money mountain. And when I say “ Money Mountain ,” I speak quite literally… the BIGGEST mountain of money on the planet. Click here to read more…
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Why Most Online Advertising Fails
In 2006, online marketers spent about $13 billion on banner ads, float-ins, pop-ups and pop-unders, pay-per-click, AdSense, and on renting e-mail lists. In 2007, they spent an estimated $19 billion - a $6 billion increase.
But that extra $6 billion yielded only $22 billion in additional revenues. Deduct product and operating costs, and, for many companies, that’s pretty much a wash. Or worse.
So why does most Internet advertising do so poorly?
Well for one thing, the strategy most online marketers are using is all wrong. So the cost of driving a single prospect to a website is sky-high and rising.
Worse, most websites utterly fail to make prospective customers stick around long enough to come to trust, depend on, and buy from them.
And worst of all, the advertising copy on the vast majority of today’s websites is so brain-dead awful, only a tiny fraction of the handful who do stick around - and return to the website often - spend anywhere near the amount of money they otherwise would.
This is terrible news for legions of sites. And it’s the best news possible for marketing consultants, copywriters, and entrepreneurs who learn how to do it right.
[Ed. Note: Clayton Makepeace has spent the last 35 years creating direct-mail, Internet, and print promotions that have sold well over $1 billion worth of products. He publishes the highly acclaimed e-zine The Total Package (www.makepeacetotalpackage.com) to help business owners and copywriters accelerate their sales and profits.]
One Damn Good Reason to Eat Organic
By Shane "The People’s Chemist" Ellison
"Eating organic" isn’t just a good way to support your local farmers. It can also help you avoid Type II diabetes.
In a study released by the American Diabetes Association, scientists discovered that herbicide exposure poses a real threat to our health. It can cause high levels of blood sugar and insulin, for example, both of which can lead to Type II diabetes and drastically decrease lifespan.
The biggest culprits are classes of compounds known as organochlorines. Excess exposure among pregnant women leads to a 2.2-fold higher risk of developing gestational diabetes. Men showed a 47 percent increased risk.
The most commonly used organochlorine in the U.S. is atrazine. Banned in Europe, 76 million pounds of it are dumped on U.S. foods each year. Non-organic corn and coffee can have particularly high levels of atrazine.
To limit the health risks of herbicides, buy organic foods whenever you can. Choosing organic versions of corn and coffee in particular would be damn smart.
[Ed. Note: Shane "The People’s Chemist" Ellison is an internationally recognized authority on therapeutic nutrition. Get his "Foundational Health Education" program to beat obesity, heart disease, and even Type II diabetes by clicking here. You can also read Shane’s insights into what you can do to lead a healthier life by signing up for ETR’s FREE natural health e-letter here.]
It’s Good to Know: A "No Sweat" Trick for Keeping Your Car Seats Fresh
By Charlie Byrne
Okay, I’ll admit it. I used to have a serious problem after a workout at the gym.
You see, I’d get good and sweaty. Then I’d have to drape towels all over my car seat and headrest just so I could get home without stinking them up. Result when you do this every morning: lots of laundry piling up.
Then, one day, inspiration struck!
I had one of those large foil and cardboard "sun-protectors" on my front dash. The kind we use here in Florida to block the strong rays when we park our cars. "Hmm…" I thought.
I took it off the windshield and spread it vertically on my seat. Voila! It was long enough (about 5 feet) to cover the bottom of the seat, the back, and even the headrest. And because of the aluminum foil "coating," it didn’t absorb my gross perspiration. When I got home I just put it in the trunk. And the next day, there was no odor and no pile of towels.
Gee, I wonder if I could make a business out of this?
Turn A Single $100 Investment Into A $2,000-A-Week Profit Machine
In the next seven days, 4,589 people will leave their jobs, never go back… and have all the money they will ever need.
I would tell you that these people are “very lucky,” but the fact of the matter is that there is no luck involved.
It’s happening everywhere. Ordinary people - including people who never finished school - starting their own businesses… and making in the neighborhood of $40,000… $60,000… even $100,000 or more a year.
Even though all these people are “ordinary” in some ways, one thing is certainly “out of the ordinary” about them:
Many used the same secret to start a business on less than $100. You can do it, too. Here’s how.
Word to the Wise: Cogitate
To "cogitate" is to think about or ponder something. The word is from the Latin for "to put in constant motion." It is related to "agitate."
Example (as used by Monty Roberts in The Man Who Listens to Horses: "Doc Leach shifted his pipe from one corner of his mouth to the other and blinked a couple of times. That meant he was cogitating."
[Ed. Note: Become a more persuasive writer and speaker… build your self-confidence and intellect … increase your attractiveness to others … just by spending 10 VERY enjoyable minutes a day with ETR’s new Words to the Wise CD Library.]
Michael Masterson
Copyright ETR, LLC, 2008