How to Make $186.89 a Minute
Issue #2112
- WEALTHY: How to turn your yearly income into an hourly income (Alex Mandossian)
- HEALTHY: Over the hill? There’s still time to get healthy (Craig Ballantyne)
- WISE: Jane Austen on happiness
ALSO IN THIS ISSUE:
- A good way to impress your boss (Michael Masterson)
- The best day to buy a plane ticket, a book, or a new car (Jason Holland)
- It’s Fun to Know… about the world’s deepest lakes (Suzanne Richardson)
- Add "visage" to your vocabulary
"I lost my fear, opened my mind and listened and I cannot believe the result."
Hello Bob,
I finished The Billionaire Way about 10 days ago. Now I promise you I did not cheat on this so hear me out.
I started the first two or three days I think and there was a transaction I was involved in that I was not comfortable with but had an emotional attachment to. I sat down one night and crunched the numbers and made some tough decisions, all emotion aside.
Then about two weeks into the program there was the day when we had to exclude our emotions and cut off dead baggage. Wow, I felt like yeah, OK I’m getting this because I just did that.
OK so now I’m tearing along the program, accepting things that I am already doing and working on the things I am not comfortable with. Vigilantly everyday, watching the DVD after the kids were in bed and working my work book.
Two days after I finished the program I saw an opportunity which I could assess very well given my clarity of vision, my assessments of my talents and the work I had accomplished.
It is my joy to tell you that I am founding executive of a new international network marketing company, the likes of which have never been seen and I have already built my team Australia wide within 10 days, using the billionaire way techniques.
I lost my fear, opened my mind and listened and I cannot believe the result. Thank you so much…
Regards,
Kathy
Learn more about The Billionaire Way program today…
"A large income is the best recipe for happiness I ever heard of."
Jane Austen
How to Make $186.89 (or More!) a Minute
I was so excited my hands were shaking.
It was 7:13 p.m. on August 25, 2004, and I had just completed a content-rich, 70-minute teleseminar interview with personal-development and goal-achievement guru Brian Tracy.
Three hundred forty-two participants paid the $29.95 tuition without raising an eyebrow, and 83 percent of them opted to pay $10 more (the "upsell") to get unlimited download (and replay) access to our online release of the audio files and enhanced transcripts of the interview.
If you do the math, you’ll discover that the 70-minute teleseminar generated $13,081.50 in revenue, or $186.89 a minute. But the story doesn’t end there. Fifty-eight of the tele-participants decided to pay $30 more to acquire our "offline" release of a three-ring binder with the enhanced transcripts and an audio CD of the interview - to chalk up another $1,740. All told, we racked up nearly $15K in income for just a few hours of work!
Since 2001, I’ve trained entrepreneurs, independent professionals, and small-business owners to utilize teleseminars in combination with the Internet to boost and accelerate their business profits. Teleseminars have changed my life. Their leveraging power made it possible to turn my 2001 annual income into an hourly income in 2006… 16 times.
If you’re an entrepreneurial CEO, public speaker, author, or information marketer, you owe it to yourself, your business, and your lifestyle to take a closer look at the revenue-generating potential of teleseminars - even if you’ve never listened to one.
In my experience, teleseminars are the fastest, easiest, most economical way to increase your sales and profits without spending a single penny more on marketing or advertising costs. Best of all, you can conduct them from the comfort of your home, your office, a hotel room, or virtually anywhere else in the world. All you need is a bridge line and a telephone, and you’re good to go. (For unlimited usage of a bridge line at just $47 per month, visit InstantTeleWebcast.com.)
I should know - because, as I write this, I have over 14,100 teleseminar students from every inhabited continent on Earth. I even teach entrepreneurial CEOs an eight-module tele-training program on the subject called Teleseminar Secrets (TeleseminarSecrets.com), which commands $2K and starts on the second Monday of every December.
But I’m getting ahead of myself. Let’s back-pedal a bit and analyze why the Brian Tracy teleseminar was so successful.
If you visit Brian’s website (BrianTracy.com), you’ll find that his typical audio program is available for $20. Why, then, can he and I command twice as much for a teleseminar? The answer is: greater "marketing intimacy" (in other words, live access), coupled with a 2,437-year-old technology championed by Socrates.
Secret of Socrates Rediscovered
If you follow this time-proven three-step "Socratic" method of inquiry, you too can capture more profits faster, better, and with less effort, even if you’re on a bootstrapped marketing budget.
Step 1: Ask Your Market. Most marketers create their message and then find their market to "monetize" the message. I do the opposite. I first "ask" members of my market what they want, and then ask them to pay for it.
For instance, the Brian Tracy teleseminar didn’t start on the evening of August 25, 2004. It started three weeks prior, with a worldwide survey posted online. After capturing over 860 questions that went into a special database I’ve developed, I chose the 12 most popular topics.
Step 2: Promote to Your Market. You’re not the "marketing genius" - nor am I. Your "market," collectively, is the marketing genius. Once you adopt this mindset, you’ll never engage in marketing guesswork again. That’s why, after two weeks of getting survey responses (and "opt-ins") for Brian’s teleseminar, I was ready to post an online sales letter - one that was ostensibly written not by me but by my "market."
If you visit JustAskBrian.com/teleseminar, you’ll see the actual sales letter that had a conversion rate of over 22 percent and generated over $13,000 in teleseminar tuition fees. How did I come up with a sales letter that was ostensibly written by my "market"? Simply by writing out the survey results.
I happen to know dozens of world-class copywriters who wrack their brains for days trying to come up with a winning "appeal" or "hook" to reel in more sales. I don’t do that, because it’s too stressful for me. And, frankly, I don’t like to work that hard.
Instead, I just ask the people in my market what they want most, and then I give it to them. Follow this process, and you’ll soon realize you no longer need to play pin-the-tail-on-the-donkey with your marketing dollars, because this system eliminates guesswork.
If you’re starting to smile because you’re beginning to realize how easy teleseminar marketing can be with my no-nonsense "Socratic" selling strategy, I want you to know that Step 3 gives you an even greater advantage to almost effortlessly crush your competitors.
Step 3. Repurpose Your Content. Because teleseminars produce audio content, it makes sense to "repurpose" that content and monetize it beyond the money you make from your live event. Put the recording on a CD and sell it. Transcribe the audio and sell the transcripts. Make MP3 downloads available online so your listeners can more "intimately" listen to you on their iPods or MP3 players.
For entrepreneurial CEOs like me, repurposing is the most powerful moneymaking force in the information-publishing world.
Although the repurposing possibilities are almost endless, the single most important thing you must do to monetize your repurposed teleseminar content is make it available for purchase before it’s even published. (Or, in this instance, recorded.) In info-marketing circles, we call this the "pre-publication" release, and it’s mind-boggling how many marketers leave thousands of dollars on the table by completely ignoring this strategy.
This is what I was doing when I first sold the $29.95 "admission" fee to the Brian Tracy teleseminar and then offered the $10 "upsell" for the unlimited download "recordings." (In my experience, this upsell strategy outperforms selling the teleseminar for $39.95 with no upsell.)
Repurposed Teleseminars Make More Profits
Simply ask your market what it wants, promote to your market based on those results, and repurpose your teleseminar content to scoop up more profits with almost no effort.
It’s that easy. And besides Brian Tracy, I’ve done this with other "thought leaders," such as Jack Canfield, Les Brown, Mark Victor Hansen, Vic Conant, Joe Polish, Michael Masterson, Joe Vitale, Janet Attwood, Jay Abraham, Stephen Covey, Michael Gerber, Zig Ziglar, Gay and Katie Hendricks, Harv Eker, Barbara DeAngelis, Jay Conrad Levinson, and Ken Blanchard … just to name a few.
Best of all, you don’t have to be famous to become a seven-figure teleseminar marketer. Like me, you can interview famous people in your business niche and share the profits - and create many ultra-fruitful strategic alliances along the way - all from the comfort of your home office.
[Ed. Note: Alex Mandossian, CEO of Heritage House Publishing Inc., has generated over $233 million in sales and profits for his clients and partners via "electronic marketing" media, such as TV infomercials, online catalogs, 24-hour recorded messages, voice/fax broadcasting, teleseminars, webinars, podcasts, and Internet marketing since 1991. You can get Alex’s insights into information marketing this fall at ETR’s Info Marketing Bootcamp. To get free instant access to Alex Mandossian’s blog on Electronic Marketing, please visit AlexMandossian.com.]
Wanted: Investors Who Want to Grow Rich the "Lazy" Way
It doesn’t take a lot of time. You don’t need a lot of money to get started. It doesn’t require a lot of work. Best of all, the returns you’ll pocket will shock you (how does 724% sound?).
Get all the facts right now here.
The Memo You Should Send to Your Boss Today
If you want to impress your boss… whether you are new on the job or not… keep him periodically apprised of your progress and plans. You should do so not to ask for permission or seek praise but to relieve him of the responsibilities of checking up on you and worrying about how things are going.
A perfect update memo has the following characteristics:
- It is short, preferably less than one page. Your boss doesn’t have time to read a tome, nor should he. Be practical. If you want him to read your memos, and you should, take an extra few minutes to edit out the fluff.
- It is concise. An update memo is not a work diary. You need to focus on significant accomplishments and challenges, not provide a detailed account of everything you did. Following this rule makes following the one-page rule relatively easy.
- It is upbeat. No complaints. No condemnations. No criticisms. This is not the place for them.
- It is frank. If there are problems, state them briefly and directly and explain, also briefly (bullets are best), the several ideas you have for solving them.
- It is specific. When you discuss tasks you wish to accomplish, provide deadlines. (Give yourself some fudge time, but don’t let your subordinates know about that. Set shorter deadlines for them.)
Generally, it’s a good idea to break the update memo into two parts: an account of the major events of the past period and your objectives for the coming period.
Living Rich: Some Days Cost Less Than Others
By Jason Holland
Online coupon clearinghouses, Internet-only sales, huge online retailers offering spectacular deals, and price-comparison search engines have made finding bargains easier than ever. But there are still some tactics you can use to save money when you’re out shopping in the real world. It turns out that shopping on certain days for certain items can net you significant savings.
This isn’t about scraping the bottom of the barrel to see if you can find something worthwhile. It’s about getting the best quality goods at the best possible prices. "You can pay almost any price for any thing," says Michael Masterson, "but after a certain price point you are no longer paying for quality, you are paying for prestige."
So how can you get top-quality products at reasonable prices? Use these suggestions from a recent article in Smart Money:
- Buy airplane tickets on Wednesday morning. That’s the culmination of post-weekend sale discounting by competing airlines that are eager to one-up each other to offer the best fare.
- Buy books on Thursday at Borders and on Tuesday at Barnes & Noble. Those are the days when these chains offer sales and coupons.
- Buy a car on Monday. The busy weekend is far away, so car dealers are more likely to offer deals to the few people who visit early in the week.
- Buy clothes Thursday night. This is when many retailers, like Banana Republic and Express, start their weekend promotions.
- Go to the movies, amusement park, or museum on Wednesday. Many of these places offer discounts and special prices on this day. For example, Six Flags knocks $12 off admission to AAA members, and AMC offers free movie screenings Wednesday mornings as part of its Summer MovieCamp program.
- Buy gas early Thursday morning. Hit the pump before weekend demand causes many gas station owners to raise their prices.
So get out there and save some money. This isn’t about pinching pennies or about being content with remaindered items. You are out there to get the best deal on items you’d buy anyway. As Michael points out, most millionaires rarely throw their money around frivolously, and they usually spend less, while not skimping on quality, when they shop.
Turn Back the Clock with Diet and Exercise
There are few accomplishments more impressive than a total body transformation by someone who’s over 40. Yet too many people over the age of 25 think they are "too old" to get in shape. Not only does my personal experience as a trainer contradict that belief, so does the research.
Recently, American researchers studied over 15,000 men and women aged 45 to 64 to determine the effects of adopting a healthy lifestyle at that point in their lives. The researchers defined a "healthy lifestyle" as eating five or more fruits and vegetables each day, not smoking, exercising regularly, and maintaining a body mass index of 18.5 to 30.
Only 2,200 of the 15,000 were following a healthy lifestyle. And, not surprisingly, during the four-year study, the number of deaths among the healthy-lifestyle group was 40 percent lower and the number of those diagnosed with cardiovascular disease was 35 percent lower than in those who weren’t following a healthy lifestyle. The researchers concluded that people who adopt a healthy lifestyle, even if they’re over 40, quickly experience improvements in cardiovascular health and reduce their risk of death.
This study is remarkable, because it shows that making changes in your diet and exercise regimens, even fairly modest changes and even when you’re middle-aged, can have a profound impact on the quality and duration of your life.
It is never too late to start improving your health. Add berries to your breakfast, apples to your snacks, more salad to your lunches, and an extra leafy green vegetable to your dinner. For exercise, be sure to combine several days of strength training with interval training each week.
[Ed. Note: Craig Ballantyne is an expert consultant for Men’s Health magazine. If you’re looking to burn fat, build muscle, and quickly step into the body you have always wanted with just three workouts each week, check out Craig’s fat-loss system, Turbulence Training for Fat Loss.]
It’s Fun to Know: The World’s Deepest Lakes
By Suzanne Richardson
On a recent trip to visit my family in Montana, I was surprised to discover that Holland Lake (a Richardson family destination for decades) is as deep as 155 feet in places.
That sounded pretty deep to me - but not compared to the deepest lakes in the world. According to the National Park Service website, here are the top five deepest lakes in the world - all of which make Holland Lake look like a puddle:
1. Lake Baikal, Siberia, 5,369 feet
2. Lake Tanganyika, Democratic Republic of the Congo/Tanzania/Burundi/Zambia, 4,708 feet
3. Caspian Sea, Iran/Russia/Kazakhstan/Turkmenistan/Azerbaijan, 3,104 feet
4. Lake Nyasa (Lake Malawi), Mozambique/Tanzania/Malawi, 2,316 feet
5. Issyk Kul, Kyrgyzstan, 2,297 feet
The U.S. has its fair share of deep lakes, too. Oregon’s Crater Lake is the world’s seventh-deepest lake at 1,943 feet, while California’s Lake Tahoe (1,685 feet deep) comes in at number eight and Washington’s Lake Chelan (1,419 feet deep) is number nine.
What If There Was A Way To Legally Beat A Traffic Ticket?
“When Attorneys Get Speeding Or Traffic Tickets, This Is What They Do… No Points, No Increased Premiums & Definitely No Stupid Driving School. These Tricks Work Like Magic.”
If you’re like me then the simple sight of a police car in your rear-view mirror is enough to send shivers down your spine, but…
When the lights start flashing…
There Goes That Safe Driver Discount…Right? Not anymore…
- Patrick Coffey
Word to the Wise: Visage
"Visage" (VIZ-ij) - from the Latin for "to see" - is a highfalutin word for the human face.
Example (as used by Thomas Berger in The Return of Little Big Man): "I hadn’t shaved in ever so long, either, but the way my whiskers grew I still looked more dirty than bearded to the quick glance I give my visage now and again when kneeling to drink in a stream slow-moving enough to reflect an image."
[Ed. Note: Become a more persuasive writer and speaker … build your self-confidence and intellect … increase your attractiveness to others … just by spending 10 VERY enjoyable minutes a day with ETR’s new Words to the Wise CD Library.]
Michael Masterson
Copyright ETR, LLC, 2007