The Desire to Acquire

Issue #2025

  • WEALTHY: A sneak peek inside Michael’s exclusive Palm Beach retreat… (Charlie Byrne)
  • HEALTHY: A pick-me-up that won’t let you down (Jon Herring)
  • WISE: Robert Waitley on the will to win

ALSO IN THIS ISSUE:

  • Why greed is a good thing (Robert Ringer)
  • How to handle a complaint with an airline (Michael Masterson)
  • It’s Good to Know… about triangles
  • Add "sartorial" to your vocabulary


== Highly Recommended ==

Hello Bob,

I finished The Billionaire Way about 10 days ago. Now I promise you I did not cheat on this so hear me out.

I started the first two or three days I think and there was a transaction I was involved in that I was not comfortable with but had an emotional attachment to. I sat down one night and crunched the numbers and made some tough decisions, all emotion aside.

Then about two weeks into the program there was the day when we had to exclude our emotions and cut off dead baggage. Wow, I felt like yeah, OK I’m getting this because I just did that.

OK so now I’m tearing along the program, accepting things that I am already doing and working on the things I am not comfortable with. Vigilantly everyday, watching the DVD after the kids were in bed and working my work book.

Two days after I finished the program I saw an opportunity which I could assess very well given my clarity of vision, my assessments of my talents and the work I had accomplished.

It is my joy to tell you that I am founding executive of a new international network marketing company, the likes of which have never been seen and I have already built my team Australia wide within 10 days, using the billionaire way techniques.

I lost my fear, opened my mind and listened and I cannot believe the result. Thank you so much…

Regards,
Kathy

Learn more about The Billionaire Way program today…


ETR Insider Report: A Conference Like No Other…

By Charlie Byrne

The planning sessions started way back in November of 2006 - and now it’s finally here. Welcome to ETR’s exclusive coverage of Michael Masterson’s Business-Building Retreat!

Over the next few days here in Early to Rise, we’re going to be handing you a HUGE platter of extremely valuable, very unusual, and highly actionable advice based on Michael Masterson’s latest ideas about… 

  • Taking Your Business from $1 Million to $100 Million and Beyond…
  • The 10 Most Important Direct Marketing Secrets for Entrepreneurs…
  • The 3 Key Dimensions to Every Compelling Offer…
  • And tons more…

As I write this, I’m sitting in the lobby of the gorgeous Ritz-Carlton Hotel in Palm Beach and brother, talk about swanky. Palm trees… ocean breezes… classy ladies and smart looking gentlemen everywhere you look. Donald Trump’s Mar-a-Lago mansion sits just a few miles up the beach, but I don’t see how it could be any more spectacular than this setting. 

The sights are certainly a treat, but they’re really just a side-show to the main event. For the next five days I’ll be here personally watching Michael Masterson transform the businesses of about 25 retreat attendees to new heights of profitability.

During that time, we’re going to give YOU an insider’s look at Michael’s business-building expertise. He’s going to be sharing his most up-to-date ideas on how hugely successful businesses are taking advantage of leading-edge marketing techniques - and making a fortune - in the marketplace right now.

Michael will be revealing:

  • How to Build a Great Operation and Sleep Soundly at Night…
  • The Secrets of Success in Information Marketing…
  • Why Knowing the Golden Triangle Is Critical to Your Success…
  • The Insider Confessions of a Habitual Business-Builder…

And that’s just a small sampling!

Now I’ve got to admit, I’ve been sworn to secrecy about divulging the specific business strategies we’ll be talking about this week. Some very big names (you’d recognize them) are here to consult with Michael and many of them have requested confidentiality… Not to mention that with the hefty fee these attendees paid, sharing ALL of Michael’s ideas with you simply wouldn’t be fair.

That said, I promise I’ll try to smuggle out the best material for you that I can. Dozens of exciting, breakthrough business-building ideas will be flying around the room, and you’ll be reading about many of them over the next few days. I’ve vowed not to disclose every juicy detail, but I will reveal the most crucial principles behind explosive business growth… principles you can readily adapt to your own situation.

Right now, I’m off to Michael’s next discussion where I’ll be keeping my eyes and ears open. And first thing tomorrow I’ll let you know what treasures I’ve managed to dig up.

[Ed. Note: 25 men and women paid a king’s ransom to attend Michael Masterson’s exclusive Business-Building Retreat… All so they can take their business success to the next level. You may have missed your chance for a personal consultation with Michael… But at this year’s Bootcamp you can get his proven strategies for powering up your marketing… growing your business to tens of millions and beyond… and breaking into one of the most profitable industries around… and at a nearly 80% discount from the price of this Retreat. Sign up for Bootcamp TODAY and get $200 off.]


"Out of need springs desire, and out of desire springs the energy and the will to win."

Denis Waitley

The Desire to Acquire

By Robert Ringer

Just the other day, I came across a Time magazine front-cover story on ambition that I’d clipped a while back. Though it possessed many flawed premises and opinions masquerading as facts, it prompted me to reflect on the subject. The essence of the article was an exploration of the factors that are responsible for some people being ambitious and others not.

The article stated, "Of all the impulses in humanity’s behavioral portfolio, ambition - that need to grab an ever bigger piece of the resource pie before someone else gets it - ought to be one of the most democratically distributed. Nature is a zero-sum game, after all. Every buffalo you kill for your family is one less for somebody else’s; every acre of land you occupy elbows out somebody else."

I feel morally obliged to temporarily sidetrack myself here, because Marxist rhetoric like this is precisely what deters the underprivileged from doing the very things they need to do to lift themselves up. Ignorant, left-wing college profs have been teaching this kind of gibberish to malleable-minded students since the days of the Greek Empire, while at the same time shameless and/or ignorant politicians have been brainwashing the parents of those same kids.

In truth, any honest, half-intelligent individual in this day and age of highly visible entrepreneurial wealth creation certainly realizes that neither nature nor business nor life itself is a zero-sum game. In every country where the zero-sum game has been played out, the results have been catastrophic.

The list is a long one, including the former Soviet Union, Albania, Romania, Hungary, East Germany, China, North Korea, Cuba, and Mozambique. And all the countries on the list have three things in common: torture and suffering for the masses, special treatment for the anointed privileged class, and a failed economy.

Unfortunately, Western societies seem intent on following the loud voices of the zero-sum-game crowd down an egalitarian path that leads only to real communism (as opposed to theoretical communism, which is but a fairy tale).

What they cannot seem to grasp is that those who create wealth almost always do so by creating value for others. Or, to continue the metaphor, they increase the size of the pie. That’s why just about every family in the U.S. has the means to buy television sets, DVD players, video-game consoles, computers, cellphones, and an endless array of other electronics that are strictly discretionary in nature - i.e., they are not necessities by any stretch of the imagination.

The dictionary defines greed as "an excessive desire to acquire more than what one needs or deserves." Asinine. I guess I’m not smart enough to understand who has the wisdom, let alone the moral authority, to decide what anyone else needs or deserves.

Since the words "excessive" and "more than what one needs or deserves" are subjective, what greed really means is a desire to acquire. And, though it may ruffle the feathers of many to hear it, the reality is that all human beings have that desire.

One person might desire to acquire power over others by leading or joining a humanitarian crusade. Another person might desire to acquire material wealth by providing products or services that people are willing to purchase from him. And still another might desire to acquire the respect of others through artistic achievements. In any event, all of these individuals are "greedy" in the sense that they "desire to acquire."

Though the audience was set up to hiss and boo when Gordon Gekko (in the 1987 movie Wall Street) spewed out those now-famous words "Greed is good," the fact is that he was absolutely right. Or at least he was conditionally right. Greed is good if it leads to honest wealth creation.

As Brian Tracy has pointed out, greed is actually neutral. Greed is neither good nor bad. What is good or bad is the method a person employs to fulfill his desires.

Just as guns don’t kill people, neither do greed or ambition, of and by themselves, harm anyone. However, some people do choose to use greed and ambition to do harm, just as some people use guns to kill.

So long as you do not use force or fraud to acquire what you desire, there’s no need to apologize for being "greedy" - and certainly not for any success you are able to achieve. As an added bonus, keep in mind that, through the invisible hand of the market, every dollar you make benefits society as a whole.

[Ed. Note: Take a gigantic step toward achieving all your personal and professional goals - faster than you ever imagined - with Robert Ringer's best-selling personal-development program. And sign up for his Voice of Sanity e-letter here.]


== Highly Recommended ==

“$50,000 in 90 Days or Alan Pays You…”

The nation’s # 1 Private Money expert, Alan Cowgill, has helped his students across the country raise over $85 million for their real estate deals - without dealing with banks, mortgage brokers or credit reports.  One student alone, Robert Anderson, recently raised $1.8 million and used it to bank a $1,315,000 profit.  And Bob and Brenda McDowell of Scottsdale , Arizona , recently raised private money to fund their luxury condo conversion project, with projected profits of an astounding $16 million! 

This system works for everything from small houses to duplexes to major commercial properties.  It doesn’t matter what your current job or credit situation is.  And it works fast.  And Alan just doesn’t promise it, he guarantees it. 

Follow his system and you’ll raise a minimum of $50,000 over the next 90 days, or he’ll pay you.

Read on for the details…

Justin Ford
Editor, Main Street Millionaire


Notes From Michael Masterson’s Blog: The Descending Standards of Airline Travel

Ever since the U.S. airline industry was deregulated, service has deteriorated. In the old days, standard travel included comfortable seats with adequate legroom, helpful stewardesses, and free food. Nowadays, you are crammed into a seat that should be outlawed by the ACLU, berated by shiftless and threatening flight attendants, and charged money for junk food you shouldn’t be eating anyway.

There was an article in The Wall Street Journal recently on "what to do" when you have a complaint about a flight, and it was pretty unsatisfying. The advice was:

  • Send a short, specific complaint providing the needed details (flight number, etc.).
  • Ask for compensation that is commensurate with the offense (i.e., don’t ask for much).
  • Don’t make threats (because then they really will ignore you).
  • Don’t bother copying your complaint to other offices, because it will be rerouted, unopened, to the Customer Service Department

Most U.S. airlines prefer to service your complaints by e-mail, mail, or fax, though with a little digging, you can find a customer service phone number on most airline websites. But don’t expect them to do much, if anything, for you.

You might get some free mileage for your trouble - but only if the airline is legally obliged to compensate you for something like a cancelled flight due to mechanical (not weather) problems. You will never get compensation for a dirty cabin, crummy food, or bad (or even insulting) service. And most cancellations or delays will be blamed on weather problems.

If you threaten to never buy tickets from them again, they will do nothing more for you. They don’t need your business, after all. They are in the cattle-herding business, and a good cow is one that can be crammed into a corral without bucking.

If you want to vent, you can do so online. There are plenty of places to air your grievances. The only trouble is, the airlines are not looking at those sites because they have no financial motive for doing so.

If you really want to fight and you have a good case - i.e., you have been bumped for mechanical reasons or have had a bag lost - you can take the airline to small claims court. But if you take that route, be sure you have your facts in order.

Ultimately, the best thing you can do to defend yourself against being abused by our crummy air travel industry is to plan for it. Fly during off-peak times… note back-up flights ahead of time in case the one you booked is cancelled… and never, ever check your luggage.

You should also plan to increase your wealth enough that you can fly business class all the time. You may still get poor service, but at least the seat will be more comfortable.

- Michael Masterson

[Ed. Note: To read more of Michael's unedited, uncensored (and sometimes unexpected) ruminations, check out his blog here.]


A Better Energy Booster

By Jon Herring

Feeling kind of blah? All you have to do is head down to the corner store and slam down a Red Bull… or a Gatorade… or a cup of coffee. Or so the ads say. But it’s a bad idea. While the short-term effect of these caffeinated beverages might make you feel like you have more energy (because you’ll be so wired and jittery), you’ll crash after an hour or two.

Did you know that a cup of coffee can contain up to 550 mg of caffeine? That’s the equivalent of more than six Red Bulls! And sports drinks aren’t any better. While they are not loaded with caffeine, they are just glorified soft drinks. Unless you’re exercising for over an hour, you don’t need the liquid sugar.

Here’s my recommendation: Stick to organic green tea made with filtered water. It will naturally raise your resting metabolism, it has a very moderate amount of caffeine, and it has lots of beneficial antioxidants and phytochemicals.

If you choose de-caffeinated green tea, make sure it is naturally de-caffeinated. Chemical decaffeination processes can remove the beneficial nutrients.


It’s Good to Know: About Triangles

  • An equilateral triangle has sides of equal length and internal angles of equal size (60 degrees).
  • An isosceles triangle has two sides of equal length and two internal angles of equal size.
  • A scalene triangle has no sides of equal length and no internal angles of equal size.
  • In a right-angled triangle, one internal angle is 90 degrees.

(Source: Infinity in Your Pocket by Mike Flynn)]


== Highly Recommended ==

Start Making Money Today

Interested in getting a nice little side-business going on the Internet? Or maybe even from your living-room table?

But you don’t have too much money, you don’t have too much time, and you’re not exactly Bill Gates when it comes to technology. Sound familiar?

A lot of people are in the same boat. The good news is that ETR has heard you. And now we’ve done something about it…

We’ve asked our colleague Marc Charles to be on the lookout for profit opportunities that can be run from a kitchen table, your desktop or out on the road.

Criteria? They’ve got to be inexpensive, easy to start, and still have great income potential, but without a lot of red tape.

They say when you’re first getting your feet wet with a side-business, the most important dollar to make is the first one. Well, Marc is an expert at taking beginning entrepreneurs and showing you how to make that first buck. He knows, because he’s done it dozens of times for himself, his family and his friends.

If you’ve been dreaming about starting your own business… now you can get started for about the price of 2 lattes.

And get this - you could be making money literally just hours from now. Imagine the feeling of finally getting a side business launched - TODAY!

Why not go for it?

- Patrick Coffey


Word to the Wise: Sartorial

"Sartorial" (sar-TOR-ee-ul) - from the Latin for "to patch/mend" - means of or relating to tailoring.

Example (as used by Patricia O’Toole in Money & Morals in America): "The Puritan leadership was especially distressed by the sartorial ostentation of the lower classes, who were supposed to content themselves with ‘raiment suitable to the order in which God’s providence has placed them.’"

[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]

Michael Masterson
Copyright ETR, LLC, 2007


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