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Archive for October, 2006


Update Your Sluggish 401k

Tuesday, October 31st, 2006
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Matching Mentors to Proteges

Monday, October 30th, 2006
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Are You Listening

Saturday, October 28th, 2006
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So Many Goals… So Little Time

Friday, October 27th, 2006
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The Aerobics Craze- a Monumental Mistake

Thursday, October 26th, 2006
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The Smart Way to Buy a Car

Wednesday, October 25th, 2006
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Grabbing Attention-Cheap

Tuesday, October 24th, 2006
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My Book vs. The Donald's

Monday, October 23rd, 2006
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The No-Contacts, No-Experience Guide to Hollywood

Saturday, October 21st, 2006

The man entered the mammoth building … just down the block from the offices of several other television networks. The receptionist in the lobby politely asked if she could help him.

The man identified himself and gave the name of the person he wanted to see. She smiled and directed him to the elevator. When he stepped out, he was whisked to the inner sanctum of the enormous facility. He found himself in the office of CH, the network’s Director of Alternative Programming. 

They exchanged pleasantries before getting down to business. The man then explained his idea and presented CH with a DVD and a copy of his proposal. She said she loved the idea and believed her superiors would feel the same way.

Fast-forward through weeks of negotiations to the man overnighting a signed contract to CH that made him the executive producer of a new (as yet untitled) reality program. That contract had the potential of earning hundreds of thousands of dollars for him … and he had never produced a television show in his life. 

As you’ve probably guessed, "the man" is me. And this fantastic story really happened to me just a few months ago.

I’ve been writing screenplays for about 12 years. Now it’s not easy to write a great screenplay. It’s a complicated and exacting process that takes years to master. But I’m proud to say that, after all the effort I put in, I finally acquired a real Hollywood agent … and I am a produced screenwriter. 

I’m living proof that you don’t need show business connections or even natural writing skills to turn your great idea into a television or movie script.

But the best part is, you can break into show business without having to put in that kind of time and effort. You can become a producer. 

I’m not talking about the kind of producer who borrows money from relatives and strangers to make a small independent movie. (That is a possible way to break into Hollywood, but it requires risking a lot of someone’s capital.)

I’m talking about being the kind of producer who comes up with a great idea and either sells it or partners with an already-established entity in Hollywood that can develop the project. The two most likely ways to do this are to create an idea for a reality television show or to sell an idea based on a true-life story.

Creating an Idea for a Reality TV Show

If you don’t have your head buried in the sand, you’re probably aware that television is teeming with reality shows. Every major broadcast and cable network is scrambling to produce them. The reason is quite simple. They are enormously profitable. They cost relatively little to make and they generate ratings that equal or surpass those of scripted television programming.

Here are the basics of creating a reality show:

  • Come up with an idea for the show. (For example, a bunch of comics compete each week to see which one is the best.)
  • Invent a format for the show. (The comics will live together. They will begin by tackling their first comic challenge … maybe facing down hecklers. Then each one will secretly vote on who they’d like to challenge. The three comics with the most challenges must perform for an audience the following week. The audience will choose the one who will be booted off.)
  • Put together something in writing that simply and coherently presents your idea.
  • Obtain a list of industry entities that are looking for ideas for reality shows.
  • Submit your idea to them.

Rick Green, a former cameraman, did it. Despite having no knowledge of the creative process, he was able to get his foot in the door. He had an idea for a show with a production budget of about $3.5 million that is now in its third season on the air. Rick called it "Treasure Hunter." You may know it as "Collector Inspector."

Selling an Idea Based on a True-Life Story

The public loves true-life stories, so producers know that a premise based on one has built-in marketing appeal.

When you come across a good story, you can greatly increase your bargaining position by acquiring the life rights to one or more of the people involved in it. You don’t have to risk any capital to do so.

Let’s say you find a great story in the newspaper. By doing a little research, you find contact information for the main person named in the article. You get in touch with that person and explain that you are a television producer. (You don’t need to lie. If questioned about what you’ve done before, be truthful. But explain that you’re passionate about his story and you’d just like him to consider what you have to offer.)

I’ve approached many people over the years this way, and I’ve never met anyone who was rude or not interested in hearing more.

Tell the person that you want to option his life rights for the story. (An option on someone’s life rights is like optioning a house. You pay a small amount – as little as one dollar – to own the right to purchase the life rights within a specified period.)

With the life rights of a principal in a fascinating real-life story, you have a strong bargaining position when you approach producers. So now you put your idea in writing and submit it to producers who are seeking out true-life stories.

Once a producer shows interest, you can negotiate a deal to either sell your rights to him or become part of the development process.

The amount of money you can make from such a deal varies greatly, but a highly controversial story can make a fortune.

Take the recent tragic story of Natascha Kampusch, a freckle-faced 10-year-old who was snatched off a Vienna street in 1998 while walking to school. Confined to a cramped, windowless cell beneath the garage of her captor, Natascha didn’t manage to escape until she was an adult.

According to industry experts, the sale of the book and film rights to Natascha’s story could reach $2 million.

Every year, dozens of deals are made that make everyone involved very wealthy. All you need to get in on the action in a great idea.

[Ed. Note: Paul Lawrence is a screenwriter who recently produced the feature film "Cruel World," starring Jaime Pressly and Eddie Furlong. And he recently signed a deal to develop a television program with a major production studio in Hollywood.

Even if you have no experience or contacts, you could be become Hollywood's next success story. Find out more here.]

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The No-Contacts, No-Experience Guide to Hollywood

Saturday, October 21st, 2006
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How David Quadrupled His Income in 3 Years

Friday, October 20th, 2006
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Reach for Walnuts

Thursday, October 19th, 2006

Last week, a patient asked me a question I hear all the time. Maybe you’re struggling with the same problem. "Dr. Sears," he said, "I love to eat snack food – especially when I’m reading or watching TV. Is there anything better than chips?"

Well, just about anything would be better than potato chips. But if you’re looking for a healthy snack, walnuts can’t be beat. Walnuts are full of heart-healthy nutrients and cancer-fighting antioxidants. They’re also a great source of omega-3s. Best of all, they score a perfect zero on the glycemic index, meaning you can eat as many as you like and never get fat.

You already know that omega-3 fats are important for good health. Well, walnuts have a particular kind of omega-3 called alpha-linolenic-acid (ALA). ALA naturally lowers your overall cholesterol, your LDL (bad cholesterol), and your blood pressure. ALA is also an anti-inflammatory, which can reduce joint pain and help prevent heart disease. And walnuts have more ALA than any other nut.

Walnuts are high in antioxidants, too – and they have a flavonoid called ellagic acid. This powerful nutrient (also found in several types of berries) inhibits the growth of cancer cells. If that’s not enough for you, walnuts are very high in arginine. Arginine helps make more nitric oxide (NO), which helps your blood vessels dilate and, thus, increases blood flow. This is great for your heart … and for the bedroom. (That’s the basic idea behind Viagra.)

Next time you’re in the grocery store, skip the chips and pick up some walnuts. Enjoy your snack time without the guilt – or the extra pounds.

[Ed. Note: Dr. Sears, a practicing physician and the author of The Doctor's Heart Cure and 12 Secrets to Virility, is a leading authority on longevity, physical fitness, and heart health.]

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Who Do You Hire?

Thursday, October 19th, 2006
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The World's Worst Pricing Strategy.

Wednesday, October 18th, 2006
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Trade Your Way Up to the Big Time

Tuesday, October 17th, 2006
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How to Get Willie Nelson in Your Rolodex

Monday, October 16th, 2006
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Keep Your Pants On

Saturday, October 14th, 2006
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How to Get and Stay Motivated

Friday, October 13th, 2006
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The Real Cause of the Heart Disease Pandemic

Thursday, October 12th, 2006
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A Turn in the Road

Wednesday, October 11th, 2006
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Boosting Growth by Reinventing Your Offer

Tuesday, October 10th, 2006
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The Hidden Advantage of Apartment House Investing

Monday, October 9th, 2006
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The Desire for Consistency

Saturday, October 7th, 2006
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How to Make Your Customers Leave Your Website in a Huff and Never Return

Friday, October 6th, 2006

According to recent research from the Gartner Group, half of all online sales are lost due to confusing website navigation. That’s 50 percent of potential sales down the toilet because customers can’t find what they’re looking for. And when customers leave your site, chances are they’ll never return.

When people sit down to design their first sales site, they often get caught up in choosing fancy colors, fonts, and graphics. Having a professional-looking site is important, of course … but your site’s most important design element, by far, is its navigation. There’s just no point in having a flashy website if your visitors can’t find their way around it.

Don’t forget that the purpose of your site is to SELL something. Your navigation should be designed to drive your visitors to take action – not drive them away because they can’t figure out where the heck your order form is.

Here are some common mistakes that can confuse your visitors and cause them to flee your site in frustration:

  • Putting the navigation bar ABOVE your logo. If you do this, it may be mistaken for a banner ad … and could be missed entirely. Most Web surfers have grown accustomed to ignoring the area above the logo, so it’s considered "dead" real estate on your page. It’s way better to put your navigation bar either directly underneath your logo or running down the left-hand side of the page.
  • Inconsistent navigation. Whatever you do, don’t change the location and style of your navigation bar from page to page. It should be in the same place, and in the same font and graphic layout, on every page of your site.
  • Duplicating navigation bars. It’s not a good idea to double up by using both a horizontal bar AND a vertical bar that has the same links. You’ll just end up confusing people.

If your site features multiple products for sale, use a horizontal navigation bar along the top of the page. But if your main sales page consists of a long sales letter, it’s better to use a vertical navigation bar down the left-hand side of the page.

  • Leaving out the links that count. Your visitors expect to see certain links that can help them easily learn more about your business and your products. I’m talking about links leading to pages like About Us, Frequently Asked Questions (FAQ), and Contact Us. Don’t make them work to find this information.
  • Using irrelevant links. Avoid labeling your links by using industry lingo or terms your visitors won’t understand. And don’t include links that are completely irrelevant to the reason your visitor is on your site. For example, if your site sells handmade soapstone sculptures, don’t include a link to your favorite tropical vacation destination or your local "Save the Whales" campaign. Keep your site focused on its main purpose: to sell your products!

[Ed. Note: Derek Gehl, CEO of the Internet Marketing Center, is an internationally known Internet marketing expert. If you'll be at ETR's Info Marketing Bootcamp: "Making a Fast Fortune on the Information Revolution", you'll meet Derek in person - and learn many of his techniques and strategies for building a successful online business.]

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How to Become a Multi Millionaire in 7 Years

Friday, October 6th, 2006
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Taking Smart Risks

Thursday, October 5th, 2006
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Could Green Tea Help You Live Longer?

Wednesday, October 4th, 2006

You may have heard that Japan has the highest percentage of centenarians (people aged 100 or above) of any country in the world. Japan’s Health Ministry just released the latest figures, and there are more than 28,000 centenarians living there today. More than double the number here in the U.S. There are probably many reasons (including a diet high in protein and omega-3 fatty acids), but I find it intriguing that 80 percent of them drink green tea every day.

You’ve read about the healthful properties of green tea many times in ETR. (See Messages #1719, #1745, and #1796.) For one thing, it’s high in polyphenols. These antioxidants help protect your cells from the "fire" of daily metabolism.

A new study of more than 40,000 Japanese men and women indicated that those who drink a lot of green tea do live longer. The research also revealed that green tea may protect against heart disease. And the more you drink, the better. Those who drank five or more cups a day had rates of heart disease 16 percent lower than those who drank only one cup a day – and their rates of death were 26 percent lower.

I usually prefer tea made from the whole herb – but if you don’t like to drink it, green tea extract is available at most health food stores. I recommend 500 mg to 700 mg daily. (Check the label before you buy to make sure it has the antioxidant EGCG, which is 25 to 100 times more powerful than vitamins E and C.) But remember … green tea has a moderate amount of caffeine.

(Source: Reuters)

[Ed. Note: There's a list of Dr. Sears' preferred antioxidants - and how to use them - in his book The Doctor's Heart Cure.]

 

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The Most Common Online Marketing Mistake

Wednesday, October 4th, 2006
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7 Ways to Flip a Property

Tuesday, October 3rd, 2006
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My Door is Open, But Nobody's Coming In

Monday, October 2nd, 2006
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