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Archive for September, 2006


Why Make Changes?

Saturday, September 30th, 2006

The
Internet's Most Popular Wealth, Health and Wisdom EZine

Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1848
Saturday, September 30, 2006

WEALTHY:
When to quit a job you hate (Michael
Masterson
)

HEALTHY:
2 "must take" vitamins (Dr.
Al Sears
)

WISE:
John F. Kennedy on change

ALSO
IN THIS ISSUE:

The
missing golden padlock (David Cross)

A
mistake even the best writers make (Will
Newman
)

Add "epicurean" to
your vocabulary

* Highly
Recommended
*

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the marketing strategy and approach you follow.

Anthony
Robbins says, "One idea Jay gave me in the first hour
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If
you want to start making a ton more money and have a clear,
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it to yourself to look
into this program.

-
Patrick Coffey


A
Realistic Look at High-Paid Jobs

By
Michael Masterson

If
you are lucky enough to land a high-paying job, expect it to
be tough. Prepare yourself mentally for the work involved -
not just longer-than-average hours but also greater-than-average
stress.

Plan
to work hard in the beginning and to keep working hard as long
as you are employed. Keeping a highly remunerative position
requires above-average performance and endurance. You can't
expect to rest on your laurels. From management's perspective,
it's not about what you've given the company in the past but
what you are contributing
now.

If
you expect the work to be hard, you won't panic when you find
out it is. If you know you will have to outperform most of
your colleagues, you won't feel stressed when asked to do so.

Being
happy with a job is much more about your expectations than
it is about the job itself. If, however, you do find yourself
hating your job and you can't shake yourself free of the bad
feeling, go ahead and quit. But don't quit until you have found
another job that is better. "Better" doesn't mean
better paid. It means a job that offers you a better chance
to grow and develop.

In
looking for a replacement job, don't worry so much about what
you will get paid today. Instead, think about how much you
can make two or three years from now, once you prove yourself.

And
don't expect that better job to land in your lap. Well-paid
positions that offer fast-track career potential are few and
far between. To give yourself the best possible chance of replacing
that "bad" high-paid job with a "good" one,
you'll need a plan of attack. And you'll need to commit to
investing approximately 500 hours in your job search.

Five
hundred hours may sound like a lot of time, but it takes time
to do anything well. It may motivate you to know that most
people abandon efforts to land a good job after 40 to 50 hours.
Think about how much better your job search will be, since
you'll be putting in 10 times that amount of time.

[Ed.
Note: This article was adapted from a chapter in the soon-to-be-released
book Seven Years to Seven Figures: The Fast Track Plan
to Becoming a Millionaire
, Copyright (c) 2006 by Michael
Masterson. Reprinted with permission of John Wiley & Sons,
Inc.]


"Change
is the law of life. And those who look only to the past
or present are certain to miss the future."

- John
F. Kennedy

Why
Make Changes?

By
David Cross

A
passion of mine since childhood is cooking and all things epicurean
– and after working in 21 countries over the last 18 years,
I've been fortunate enough to learn some fantastic recipes
from some of the world's great chefs. People rave about my
cooking, and I'll happily throw together a feast for two to
102.

But
afterward, the kitchen looks like a bomb hit it. And then I
stack the dishwasher with gay abandon, in a way that my wife
finds bothersome.

The
fine points of stacking dishwashers are lost to me – but for
some, it is important.

Sometimes,
it's the little things that matter more than anything else.

Recently,
I witnessed the enormous impact that one seemingly miniscule
thing can have on the success of an online business – a small,
golden padlock not much bigger than a match head.

After
working with the developers of a particular e-commerce site
for some years, we'd brought about changes that doubled the
number of people checking out via their shopping cart. But
the shopping cart had been set up in a way that, although the
entire checkout process was secure, the page where
you entered your credit card details looked insecure.
All because that padlock that normally appears in the Web browser
wasn't there.

There
was an entirely plausible technical reason for this, and the
developers were correct in saying the site was "secure." Because
the site was, in fact, secure, they assumed customers would
feel safe about completing their transactions.

I
questioned that assumption.

I
suggested – on a few occasions – that the absence of the padlock
was likely to have a negative impact on sales. And each time,
I was told "It's secure." Or "We haven't had
more than a handful of complaints in the past five years." Or "If
people just right-mouse-click and go to 'properties,' they'll
see that the checkout page is completely secure."

Finally,
after much badgering, they agreed to re-do the shopping cart,
test whether the change had any effect whatsoever, and, in
the process (they hoped), shut me up.

The
results threw even me for a loop.

Before
making this change, less than five percent of people who started
the checkout process completed it (by entering their credit
card details and submitting their order).

In
the two months immediately after we made the change to have
that the golden padlock appear on the checkout page – and with
no other changes or enhancements – nearly 10 percent of those
who started the checkout process completed it.

That's
more than a 100 percent improvement … by questioning an assumption
and making one seemingly simple change.

By
making that change, millions ofdollars a year were
added to this company's online sales!

Let's
consider another assumption that may be hurting your online
business.

Do
you assume that people who abandon your shopping cart or checkout
process stop wanting what you are offering? Something I learned
from my dad years ago taught me to question that.

My
first "sales" job was working Saturdays in his plumbing
supplies store. "Sometimes people need to think things
over before they're ready to buy," my dad counseled me.
But that didn't stop me from feeling down when nobody bought
anything from me.

My
dad showed me how it was done. He'd chat with people and get
them asking questions. And if they weren't buying, he'd try
to leave one question he'd have to "check on" – maybe
the availability of a color or whether something special was
in stock or the best way to do something. He'd say he'd call
them back with the answer.

Invariably,
my dad's follow-up phone call closed a sale he'd navigated
skillfully from the moment the person first walked in his showroom
some days earlier.

What
was my dad's secret? He seemed so relaxed about the
whole thing.

I
think it is this …

My
dad developed a selling process that accommodated multiple
contacts with potential customers. He learned when to close
a sale and when more information or time was needed. If he
had assumed that not making a sale on the first visit was an
indication the person didn't want what he had to offer, he'd
have been far less successful.

Businesses
that have systematically put this assumption to the test have
been well rewarded. They carefully tracked customers who started
the ordering process but then bailed out, for whatever reason.
Then they followed up with targeted e-mail promotions aimed
only at those people. The premise: They were interested enough
to start checkout, so maybe – like my dad's customers
– they just needed more time.

The
companies I know that tried this approach experienced fantastic
results consistently – always at least a 25 percent increase
in sales compared to the original promotion, and sometimes
up to a 60 percent increase. And this was achieved simply by
making a second contact with people who had expressed interest
in buying from them.

My
dad would have been proud!

What
can you learn from these examples?

In Message
#1814
, I pointed out that you need to
be aware of how your prospects' assumptions can lead
them astray when they're online. Well … you need to
be equally aware of how your own assumptions can lead
you astray when it comes to making decisions about your
business.

Online
businesses – especially successful ones – can be closed to
change. They figure "It's working … so why not just
leave it alone?" But if you are open to performing the
kind of audit I recommended in Message
#1814
– and testing any new ideas that result
– it could help bring about a significant change for the better
in your online business.

Today's
Action Plan:
Take a close look at your online business.
If possible, get some friends and colleagues who fit your
customer profile to investigate your e-mail promotions, website,
shopping cart, and checkout process and give you their honest
feedback. What assumptions are you making that may be hurting
your business or your relationships with your customers?
Test your assumptions. Roll with the winners and cut your
losses.

[Ed.
Note: David Cross is Senior Internet Consultant to Agora Publishing
in Baltimore. He is was also the Master of Ceremonies at our
first Early To Rise Internet Marketing Conference. If you would
like to hear what David had to say, click here.]


* Highly
Recommended
*

Don't
Bother Knockin' If the Marriott Is Rockin'

It's
coming down to the wire … and nearly 200 Early to Risers
now have their travel itineraries locked and loaded.

Destination?
Delray Beach, Florida. Purpose? Converging for our breakthrough
Information Marketing Bootcamp starting October 30th.

The
stars are lining up … and the joint's going to be jumping.
If you've ever been to an ETR Bootcamp, you know the feeling
of excitement and electricity in the air … and it goes on
(and on and on) for three information-packed days and three
fun-and-networking-filled nights. (Catch up on sleep before
you come, because you won't be getting much here!)

And
if you haven't come down to see us yet … what the heck are
you waiting for? This is the event of the year, and we're pulling
out all the stops …

We'll
work with you to build your own customized online marketing
plan that can generate millions of dollars in sales every year.
You'll be mentored by a group of top online business-building
experts that are second to none … extraordinary entrepreneurs
such as Rich Schefren, Joe Vitale, Brian Tracy, Jeff Paul,
Brad Antin, Jim Fleck, and Derek Gehl… not to mention Michael
Masterson himself.

And
that's just the "work" part of the conference! After
hours, you've got the ocean right across the street, dozens
of cool restaurants and clubs, hundreds of smart and fun people
like yourself for socializing and networking… It's quite
a happening! In fact, it's almost like breezing through four
years of college, your best friend's wedding reception, Mardi
Gras, and getting an MBA … all in three wild-and-crazy days
and nights.

And
the whole ETR staff will be there with bells on: Will, MaryEllen,
Jon, Patrick, Suzanne … and, of course, Michael Masterson.
We'll be looking out for you every step of the way.

But
again, I must issue this "Friendly Warning": This
event will be completely sold out within a matter of days.
So if you've been thinking about joining us, I urge you to register
immediately
.
Don't miss out on the event of the
year.

-
Charlie Byrne


Fighting
Free Radicals

By
Al Sears, MD

Free
radicals occur naturally in the body (as a byproduct of the
metabolism process) and work to neutralize viruses and bacteria.
But pollution, radiation, and cigarette smoke can also spawn
free radicals. And if free radical production becomes excessive,
it can destroy cells … which leads to accelerated aging and
disease. That's why you need to supplement with antioxidants,
your body's free radical fighters.

Along
with a multivitamin, I advise my patients to take additional
doses of the following two antioxidants:

Vitamin
A

Vitamin
A is in a family of compounds called carotenoids. Best known
for aiding in good eyesight, this vitamin does much more.

Vitamin
A prevents night blindness by preventing free radical damage
in the eye.

It
acts as a powerful free radical scavenger in fat-soluble
tissues.

It
lowers the risk of macular degeneration, the most common
cause of blindness in the elderly.

It
decreases the risks of lung and breast cancer by supporting
the immune system.

It
maximizes skin health by playing a key role in the integumentary
system.

Vitamin
A is found naturally in meat, milk, eggs, liver, carrots, and
spinach. I recommend supplementing with 2,500 IUs per day.

Vitamin
E

"Vitamin
E" is actually a generic term for a group of eight compounds
– four types of tocopherols and four types of tocotrienols.
In their separate forms, these compounds work differently in
the body. (Some tocotrienols, for example, are best absorbed
by the skin.)

Vitamin
E fights free radicals that cause diseases of inflammation
(such as rheumatoid arthritis).

It
lowers the risk of heart disease by increasing blood circulation.

It
lowers the risk of cancers in the prostate, colon, and breast.

It's
important to note that too much of one type of tocopherol in
the body can stop the absorption of the others. So read the
label before you buy. A good mix of all four tocopherols and
all four tocotrienols is your best bet. I recommend supplementing
with 400 IUs of Vitamin E a day.

Both
Vitamin A and Vitamin E are oil soluble and should be taken
in gel-cap form. For best absorption, take them with a teaspoon
of flaxseed oil or peanut butter or during a meal that includes
fat.

[Ed.
Note: Dr. Sears, a practicing physician and the author of The
Doctor's Heart Cure
and 12 Secrets
to Virility
, is a leading authority on longevity, physical
fitness, and heart health.]


Quick
Writing Tip: 2 Words to Avoid

By
Will Newman

Be
careful when using the words "literally" and "virtually." They're
often misused by writers – even some of the best.

"Literally" means "true
and factual." Misusing this word can create funny images
in your reader's mind. I recently read this from a well-known
author: "I was literally blasted out of my reverie." Literally
blasted? The pieces must have flown all over the place.

"Virtually" means "almost,
nearly, or close at hand." You'll often see it used when
the writer meant "literally." For example: "It
was virtually the most exciting experience I ever had."

As
with most adverbs (words that end in "-ly"), it's
best to avoid using these two words.

[Ed.
Note:Will Newman is the editor of AWAI's The
Golden Thread
- a free weekly alert filled
with writing and marketing secrets. And for more secrets to
writing clear, compelling copy, pick up AWAI's
Accelerated Program for Six-Figure Copywriting
.]


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Word
to the Wise: Epicurean

"Epicurean" (ep-ih-kyoo-REE-un
or ep-ih-KYOOR-ee-un) means devoted to the pursuit of sensual
pleasure, especially to the enjoyment of good food and comfort.
The word is derived from the name of a Greek philosopher -
Epicurus (341-270 BC) – who believed pleasure is the highest
good.

Example
(as used by David Cross today): "A passion of mine since
childhood is cooking and all things epicurean – and after working
in 21 countries over the last 18 years, I've been fortunate
enough to learn some fantastic recipes from some of the world's
great chefs."

Michael
Masterson
Copyright ETR, LLC, 2006


Have
a Question for Michael Masterson?

Want
to know the secrets to his success? Have a perplexing
business problem? ETR welcomes your thoughts. Post
them online at http://speakoutforum.com/forum/ or
send questions directly to Support@EarlyToRise.Com


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CONTENTS OF THIS E-MAIL ARE COPYRIGHT 2006 BY ETR,
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know the product is not a rip-off. When I really like
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www.EarlyToRise.com

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Getting Back to Basics

Friday, September 29th, 2006
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Enough Money to Fund Your Dream Lifestyle

Thursday, September 28th, 2006

If you’re like a lot of people, one of your top financial goals is to increase your income to "seven figures". But "seven figures" can mean wildly different things… and if you have a net worth of $1 million, you’ll be living much differently than you would with a net worth of $9 million.

In his brand-new book, Seven Years to Seven Figures: The Fast-Track Plan to Becoming a Millionaire, Michael Masterson suggests that you ask yourself, "Would a net worth of $1 million be enough?"

Here’s how you can find out.

Start a list of regular monthly expenses: mortgage payments or rent, bills, car payments, grocery bills, etc. (You can estimate these costs as they would apply to your dream house, dream car, etc.)

Add to this an estimated cost of the activities that are important to you each month — tennis lessons, dinner and a movie with your spouse, a weekend trip out of state, etc.

Now add the estimated cost of those things that would make up your dream lifestyle — a new Ferrari, two-week vacations to the Caribbean, scuba diving gear, a sail boat, lunch once a week with your sister, etc.

Add in the cost of anything else we may have forgotten.

Multiply by 12.

Your total represents the cost of living your dream lifestyle for one year.

If your dream lifestyle total is…

  • … less than $65,000 you should aim for a net worth of $1 million
  • … between $65,000 and $160,000, you should aim for a net worth of $1.5 million to $2.5 million
  • … between $160,000 and $358,000, you should aim for a net worth of $3 million to $5.5 million
  • … between $358,000 and $585,000 you should aim for a net worth of $6 million to $9 million

How much wealth do you need to accumulate to live the lifestyle of your dreams?

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“Cardio” from Your Heart's Perspective

Thursday, September 28th, 2006

The
Internet's Most Popular Wealth, Health and Wisdom EZine

Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1846
Thursday, September 28, 2006

Need Real Audio? Get it here for free

WEALTHY:
Is $1 million enough?

HEALTHY:
Is your heart shrinking? (Dr.
Al Sears
)

WISE:
Anna Quindlen on exercise

ALSO
IN THIS ISSUE:

Super-size
your offer (Derek
Gehl
)

"Seal" the
deal

Add "exigent" to
your vocabulary

* Highly
Recommended
*

How
Uncle Sam Will Help You Buy Your First (and second, and third…)
Apartment Building

There's
a little known, government sponsored tool that you
can use to buy much larger, more valuable properties
than would otherwise be possible – including large, cash-cow
apartment complexes.It's
a technique that can help you roll-up a single $5,000 investment
(or less, really) into a $1.5 million fortune that's throwing
off thousands in spendable income each and every month (to
the tune of six-figures a year).

Without
this technique? You could be looking at less than one-third
the assets, and cash-flow closer to $20,000 a year. (Not bad,
but certainly pales in comparison to six-figures!)

The
technique is called a 1031 Exchange – and
it's designed specifically for investors looking to grow their
portfolios. It allows real estate investors to stiff the
tax man
. That's right, you get to actually not
pay
Uncle Sam. Instead, you can legally use that money
to invest in new property, which means your buying power instantly
grows exponentially.

Keep
reading
to see how you can start using 1031
Exchanges
to propel your own real estate investments,
and receive three Free reports on cash-flow real estate
investing.

Justin
Ford
Editor, Main Street Millionaire


Enough
Money to Fund Your Dream Lifestyle

If
you're like a lot of people, one of your top financial goals
is to increase your income to "seven figures". But "seven
figures" can mean wildly different things… and if you
have a net worth of $1 million, you'll be living much differently
than you would with a net worth of $9 million.

In
his brand-new book, Seven Years to Seven Figures: The Fast-Track
Plan to Becoming a Millionaire
, Michael Masterson suggests
that you ask yourself, "Would a net worth of $1 million
be enough?"

Here's
how you can find out.

Start
a list of regular monthly expenses: mortgage payments or rent,
bills, car payments, grocery bills, etc. (You can estimate
these costs as they would apply to your dream house, dream
car, etc.)

Add
to this an estimated cost of the activities that are important
to you each month — tennis lessons, dinner and a movie with
your spouse, a weekend trip out of state, etc.

Now
add the estimated cost of those things that would make up your
dream lifestyle — a new Ferrari, two-week vacations to the
Caribbean, scuba diving gear, a sail boat, lunch once a week
with your sister, etc.

Add
in the cost of anything else we may have forgotten.

Multiply
by 12.

Your
total represents the cost of living your dream lifestyle for
one year.

If
your dream lifestyle total is…


less than $65,000 you should aim for a net worth of $1 million


between $65,000 and $160,000, you should aim for a net worth
of $1.5 million to $2.5 million


between $160,000 and $358,000, you should aim for a net worth
of $3 million to $5.5 million


between $358,000 and $585,000 you should aim for a net worth
of $6 million to $9 million

How
much wealth do you need to accumulate to live the lifestyle
of your dreams?

[Ed.
Note: Learn how you can have the lifestyle you've always wanted
in Michael's upcoming book Seven Years to Seven Figures:
The Fast Track Plan to Becoming a Millionaire
. The release
is less than 2 weeks from now and we're looking forward to
seeing it at #1 on the bestseller list - with your help. We'll
be offering you a great package of bonuses if you purchase
the book on its release date, on or about Monday October 9th.
We'll let you know when the blast-off is set!]


"I
feel about exercise the same way that I feel about a few
other things: that there is nothing wrong with it if it
is done in private by consenting adults."

-
Anna Quindlen

A
Look at "Cardio" From Your Heart's Perspective

By
Al Sears, MD

Look
at any rack of fitness magazines and you'll see dozens of covers
telling you that you need "cardio." Go to any gym
and the trainer will insist on devoting some of your time to "cardio." You
probably don't like doing it, yet you feel compelled to comply.
After all, who doesn't want a healthy heart?

Common
parlance has even accepted the term "cardio" (short
for cardiovascular endurance training) as synonymous with exercise
for your heart. But shouldn't exercise make the targeted body
part stronger?

When
you study the heart's changes as a result of cardiovascular
endurance training, you find it getting weaker in some critical
capacities that simulate the changes caused by stress and aging.

Routinely
forcing your body to perform the same continuous cardiovascular
challenge by repeating the same movement, at the same rate,
thousands of times – without variation, without rest – is unnatural.
By that, I mean our ancestors didn't regularly stress their
cardiovascular systems in this manner. They may have put this
type of demand on their hearts – but rarely, and not in the
context of the daily environment of a native society in balance
with its surroundings.

Yet
nature designed your body to adapt to whatever environment
it encounters. If you ask it to perform an activity repeatedly
and routinely, it will gradually change the systems involved
to meet the challenge more effectively.

But
what adaptive changes does continuous cardiovascular activity
cause?

Continuous-duration
exercise that taxes your endurance produces some unique challenges
your body must overcome. It must not run out of fuel, overheat,
or be overwhelmed by metabolic wastes. Its primary adaptation
will be to become more efficient at light, long, continuous,
low-energy output. One of the ways your body does that is by
gradually rebuilding your heart, lungs, blood vessels, and
muscles to be as small as possible, while maintaining the minimum "horsepower" required
to perform the activity.

You
waste fuel and raw material with a Ferrari-sized engine going
20 miles per hour. Forced, continuous-endurance exercise induces
your heart and lungs to "downsize," because smaller
allows you to go further … more efficiently … with less
rest … and less fuel.

The
Danger of "Downsizing" Your Heart's Capacity

So
what's wrong with increasing durational capacity through downsizing?
Instead of building heart strength, it robs your heart of its
vital reserve capacity. Your heart's reserve capacity
is that portion of its maximal output that you don't use during
ordinary activity.

Let's
go back to the car analogy. Say you normally drive at a speed
of 40 miles per hour, but your car has the ability to reach
a top speed of 140 miles per hour. If you think of your heart
as the engine, your reserve capacity is the difference between
your normal cruising speed and that top speed.

So
if you downsize your heart and lungs, you have traded reserve
capacity for efficiency at continuous duration. That forces
those organs to operate dangerously close to their maximal
output when circumstances challenge them. This is a problem
you don't need … especially for your heart.

Heart
attacks don't occur because of a lack of endurance. They occur
when there is a sudden increase in cardiac demand that exceeds
the heart's capacity. Giving up your heart's reserve capacity
to adapt to unnatural bouts of continuous prolonged-duration
output only increases your risk of sudden cardiac death.

A
ground-breaking study of long-distance runners showed that,
after a workout, their blood levels and the oxidation of LDL
(bad) cholesterol and triglycerides increased. (High triglycerides
dramatically increase your risk of heart disease.) The researchers
also found thatprolonged running disrupted the balance of blood
thinners and thickeners, elevating inflammatory factors and
clotting levels – both signs of heart distress.

These
changes do not indicate a heart that's becoming stronger with
long-duration exercise.

Exercising
for long periods makes your heart adept at handling a 60-minute
jog, but it accomplishes this feat by trading in its ability
to provide you with big bursts when circumstances might demand.
The real key to preventing heart disease and protecting and
strengthening your heart is to induce the opposite adaptive
response produced by continuous cardio and increase your
heart's reserve capacity. Bigger, fastercardiac output that's
readily available is what you really need.

Recent
clinical studies show us the benefit of avoiding long-duration
routines and exercising in shorter bursts. Researchers from
the University of Missouri found that short bouts of exercise
were more effective for lowering fat and triglyceride levels
in the blood. Another study revealed that the duration of exercise
routines predicts the risk of heart disease in men. They found
that several shorter sessions of physical activity were more
effective for lowering the risk of coronary heart disease.

The
Secret to a "100-Year Heart" Is Millions of Years
Old

Our
ancestors lived in a world where their food fought back. Predators
attacked without notice. Humans had to run or fight – fast
and hard. These short bursts of high-output activity fine-tuned
their bodies and kept them fit.

We
still have the same physiology.

How
do you recreate that kind of physical challenge? The key is
to create an "oxygen debt." Simply exercise at a
pace you can't sustain for more than a short period. Ask your
lungs for more oxygen than they can provide. The difference
between the oxygen you need and the oxygen you get is your
oxygen debt. This will cause you to pant and continue to breathe
hard even after you've stopped the exertion. (Until you replace
the oxygen you're lacking.)

Here's
an example: Pedal a bike as fast as you can for 15 seconds.
When you stop, you'll continue to pant. This is the kind of
high-output challenge you can't sustain for very long. You
will have reached a supra-aerobic zone. This is very
different from doing an aerobic workout for 45 minutes.

Another
example: Do one-minute intervals – either running or riding
a bike. Work yourself up to a speed that you cannot sustain
for very long. After one minute, rest. You can rest by slowing
down to a very slow speed or (if you need to) you can stop
altogether. Do this 3 or 4 times.

With
these types of interval exercises, you'll quickly start to
build up reserve capacity in your heart. This is exactly what
you need to prevent heart attacks and heart disease.

[Ed. Note: Building up reserve capacity in your heart is the
basis of Dr. Sears' PACE® program. Learn about it, in detail,
in his book The
Doctor's Heart Cure
.]


* Highly
Recommended
*

This
One Really IS Priceless

Roundtrip
airfare to Florida from Oakland, Chicago, or New York? About
$225.

Hotel
room at the Delray Beach Marriott? $149 per night.

Developing
a marketing plan for your new online business that can make
between $100,000 and $100 million a year? Priceless.

Join
us at our October Info Marketing Bootcamp, and we'll work with
you to build your own customized online marketing plan that
can generate millions of dollars in sales every year.

But
the time to register is NOW, because only a handful of seats
remain! We've checked every nook and cranny of the conference
hotel, and there's no more room at the inn. Once these last
few slots are gone, that's it.

Attending
the ETR Info Marketing Bootcamp: "Making a Fast Fortune
on the Information Revolution" in Delray Beach next month
could be a dramatic turning point in your life. But remember,
your situation won't change unless you take action.

This
event will be completely sold out within a matter of days.
So if you've been thinking about joining us, I urge you to register
immediately.

-
Patrick Coffey


Ramp
Up Your Sales With One Simple Strategy

By
Derek Gehl

Unless
you live on Mars, chances are really good that you've been "upsold" at
some point in your life. Every time you're asked to "super-size" your
order at a fast-food restaurant or told that if you buy one
item you'll get the second for half-price, you're being upsold.

Upselling
is simply offering a related item to a customer who is buying
your main product. And it's a great way to boost your sales
by 20 to 30 percent – or even more.

At
the Internet Marketing Center, we rigorously test all our product
launches. And our tests have proven, time and time again, that
if you offer an upsell item with your main product, at least
20 percent of your customers will purchase it.

They've
already overcome the biggest hurdle – making the decision to
BUY something in the first place. If you offer them a related
item that adds value to that initial purchase, while they're
still in the "buying mood," chances are you'll make
an additional sale – and your customers will get more value
from their entire purchase.

To
come up with a good upsell offer, keep the following points
in mind:

*
Make sure your upsell item complements or adds value to your
main product. For example, if you sell printers, offer ink
cartridges – not a yoga mat. If your main product is something
people might like to buy in multiples or as refills (like fishing
lures or batteries), double the quantity at a discounted price.

*
Choose an item that costs about 30 percent less than your main
product. If you've just sold a bathing suit, don't upsell with
a trip to Mexico. Beach sandals or a towel would be much more
appropriate … and more likely to result in a sale.

*
Offer a "limited time only" discount offer to encourage
immediate sales. Let your customers know that they must take
advantage of your upsell offer RIGHT AWAY to get the special
price – or else they'll lose out.

*
Include your upsell offer in your order form. Simply add a
check box that says "Check this box to claim …" And
don't forget to include a paragraph or two describing all the
great benefits of the upsell item.

Surprisingly,
there are still many online entrepreneurs who are leaving money
on the table because they aren't offering any upsell products
to their customers. Don't make the same mistake. Start harnessing
the profit-boosting power of upselling today – and get ready
to watch your sales spike by at least 20 percent.

[Ed.
Note: Derek Gehl, CEO of the Internet Marketing Center, is
an internationally known Internet marketing expert. To meet
Derek in person and learn his techniques and strategies for
building an online business, sign up for ETR's Info
Marketing Bootcamp
:
"Making a Fast
Fortune on the Information Revolution". The event is practically
sold out ... so HURRY!]


Just
for Fun: An Official Seal for Your Business

By
Suzanne Richardson

Looking
for an emblem for your new business, your daughter's soccer
team, or your nephew's academic club? Look no further than
Says-It.com's "Official Seal Generator." Choose
from the site's range of borders, graphics, and colors to create
your own symbol.

I'm
no graphic designer (obviously) but here's something I whipped
up in about seven minutes:

It's
fun and free. You can also buy copies of your seal in the form
of stickers or refrigerator magnets, which you could distribute
to potential customers or leave with local businesses to distribute
for you.

[Ed.
Note: If you are interested in creating serious stuff, look
into AWAI's
Graphic Design Success program.
]

 


* Highly
Recommended *

I
just wanted to say thank you for putting The Billionaire Way
together for others to learn from as well as myself. I have
made it a mission in my life to learn from the greatest minds
in history and business.

I
came from a humble beginning… searching. I found what I needed
to know in The Billionaire Way. My most important lesson was
they are all human just like you and me. They had special skills
which anyone can develop to attract that bit of luck we all
need in life… that extra edge.

These
lessons can be learned in The Billionaire Way and you don't
have to spend your whole life as a mission, as I have, to find
what I found here in The Billionaire Way.

I
enjoyed our call. It put the final touches together that I
have needed. If I do happen to get stuck on something thanks
for saying I can contact you again. People look to me for advice.
It is reassuring to ask and receive advice and have an enriching
conversation… I find it is rare.

Thank
you

Aaron
Kaggie
President. of Kaggie Holdings, Inc.
Kearns, Utah

Now
you can have a free one-on-one phone consultation with billionaire
mentor Bob Cox. As a special offer to Early to Rise readers
he will offer a free phone consultation to anyone who purchases
his Billionaire Way Program.

Please
click for all the details on this unique program.


Word
to the Wise: Exigent

Something
that's "exigent" (EK-suh-junt) requires immediate
attention. The word is derived from the Latin for "to
demand."

Example
(as used by Michael Andre Bernstein in The New Republic): "It
is true that the greatest modern novels ask more of us, and
of themselves as well. But within their own less exigent terms,
[Philip] Roth's novels amount to an impressive achievement."

Michael
Masterson
Copyright ETR, LLC, 2006


Have
a Question for Michael Masterson?

Want
to know the secrets to his success? Have a perplexing
business problem? ETR welcomes your thoughts. Post
them online at http://speakoutforum.com/forum/ or
send questions directly to Support@EarlyToRise.Com


ALL
CONTENTS OF THIS E-MAIL ARE COPYRIGHT 2006 BY ETR,
LLC.ALL RIGHTS RESERVED: REPRODUCING ANY PART OF THIS
DOCUMENT IS PROHIBITED WITHOUT THE EXPRESS WRITTEN
CONSENT OF EARLY TO RISE. Protected by U.S. Copyright
Law {Title 17 U.S.C. Section 101 et seq., Title 18
U.S.C. Section 2319}:

Infringements
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To
BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/ or
email support@earlytorise.com

NOTE:
If URLs do not appear as live links in your e-mail
program, please cut and paste the full URL into the
location or address field of your browser. Disclaimer:
The inclusion of an ad in ETR does not constitute an
explicit endorsement. It does mean that as far as I
know the product is not a rip-off. When I really like
a product and want you to buy it I'll tell you explicitly.
Otherwise, view these ads the way you would commercials
on TV or display ads in the back of your favorite magazine.
Check them out. Make a decision. If you don't like,
ask for a refund. (All products sold here will carry
refunds.)

Nothing
in this e-mail should be considered personalized investment
advice. Although our employees may answer your general
customer service questions, they are not licensed under
securities laws to address your particular investment
situation. No communication by our employees to you
should be deemed as personalized investment advice.We
expressly forbid our writers from having a financial
interest in any security recommended to our readers.

All
of our employees and agents must wait 24 hours after
on-line publication or 72 hours after the mailing of
printed-only publication prior to following an initial
recommendation.Any investments recommended in this
letter should be made only after consulting with your
investment advisor and only after reviewing the prospectus
or financial statements of the company.

www.EarlyToRise.com

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Stop Worrying and Start Living

Wednesday, September 27th, 2006
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Add Diversity and Flexibility to Your Portfolio with ETFs

Tuesday, September 26th, 2006
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Regulations That Work

Monday, September 25th, 2006
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The Power of Thinking Big

Saturday, September 23rd, 2006
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How to Work Out with Trainers

Friday, September 22nd, 2006
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How to Build Your Business … by Ignoring Technology

Thursday, September 21st, 2006
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Keeping the Service in Customer Service

Wednesday, September 20th, 2006
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How to Buy a Million-Dollar Apartment Building

Tuesday, September 19th, 2006
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Thinking About Making That Big Move?

Monday, September 18th, 2006
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Undervalued Argentina

Saturday, September 16th, 2006
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A Good Morning's Work: Revising a Lackluster Promotion

Friday, September 15th, 2006
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The Best Therapy for Feeling Down

Thursday, September 14th, 2006

Yesterday, I told you why men should be concerned when their testosterone levels begin to decline. Here’s another reason: Low levels of testosterone can cause depression.

If you are a man and you are depressed, one therapy outperforms all the rest: natural testosterone. It works faster and better than antidepressant drugs. And if used appropriately, it lacks the side effects – like impotence and weakness – of those drugs. On top of that, testosterone improves potency and strength.

A study published in the Journal of Clinical and Experimental Endocrinology and Metabolism concluded that depression in men aged 50 to 89 rose in direct correlation to a fall in testosterone. And in a recent Harvard study, doctors found that about 40 percent of the depressed men they interviewed had low testosterone levels. (Even the researchers were surprised by the results.) Sixty percent of those who used testosterone to treat their depression showed an improvement. This rate beats that of every antidepressant drug.

If you are feeling moody, sad, or irritable, it is important to have your testosterone levels checked. Once you know your levels, you can implement a plan to raise them and feel better.

I’ve been restoring testosterone in my male patients for years – and I have seen some dramatic changes. I use several methods, including testosterone gels, injections, and precursor supplements (which help the body make its own testosterone).

These treatments need a doctor’s prescription, but you can get the ball rolling by taking the herbal supplement I mentioned yesterday.

[Ed. Note: You can find more natural ways to increase testosterone levels in Dr. Sears' book, 12 Secrets to Virility.]

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Give Your Site a Regular “Tune-Up”

Thursday, September 14th, 2006
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Sharpening Your Creative Edge

Wednesday, September 13th, 2006
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The “Coming” Bird Flu

Tuesday, September 12th, 2006
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16 Ways to Make Your Small Business Boom

Monday, September 11th, 2006

In Message #1813, I told you about Flavia, a professional masseuse who worked the kink out my neck last time I was in Nicaragua.

Flavia’s concern over making enough money to support her family led me to ponder what she’d have to do to turn her skill as a massage therapist into a six-figure income. I suggested that she (a) raise her fees, (b) work more hours, and (c) start her own business by hiring other massage therapists and taking a portion of their earnings.

While starting your own business is a great way to rapidly increase your income, marketing it on a limited budget is a challenge for most new entrepreneurs. Following are 16 recommendations for Flavia. The majority of these strategies can apply to any small business … so consider using some or all of them to help your small business grow.

1. Pass-Along Discount Cards

After each massage, Flavia should give her customers three preprinted "pass-along" cards for some sort of introductory treatment at a discount. The card should briefly list the services she offers, and then say something like "You are entitled to an X% discount on an introductory treatment, courtesy of [blank space to write in the customer's name]."

When Flavia hands her customers the pass-along cards, it’s important for her to specifically ask them to give the cards to friends, relatives, or colleagues. The chances that the card will be passed along increase 1,000 percent when the request is verbal. And the best time for her to make that request is just after the massage, when the customer is feeling good.

2. Referral Rewards

It costs money to get new customers in every business, including personal services. So Flavia should reward people who consistently refer new customers by giving them free or highly discounted treatments. Keeping in mind that each new customer should be worth hundreds – even thousands – of dollars to her (if she runs her business correctly), she should be willing to reward people who bring in new business with, say, $50 worth of treatments from time to time.

3. Upgrades and Ancillary Sales

Every treatment should be seen as an opportunity to sell something extra. Flavia should sell massage oil, aromatherapy candles, incense, etc. And during the course of the massage, she should offer additional upgraded treatments (such as using hot stones) that may take little extra time but for which she can charge a reasonably good amount of money.

When your customer is relaxed and happy, you don’t have to push very hard to make an upgrade or ancillary sale. Flavia should shoot for upselling at least 50 percent of her customers.

4. Multiple Discounts

Right now, Flavia works on a job-by-job basis. She doesn’t offer discounts for multiple massages. Experience proves that you can double or triple the income you will get from a customer simply by asking him to buy future, discounted services at the beginning of the relationship.

Flavia should have three packages: three treatments, 10 treatments, and 25 treatments. The discounts shouldn’t be too steep, because that’s not necessary with satisfied customers, but they should be consistent. If a single massage costs, say, $40, a group of 10 should cost $350 and a group of 25 should cost $750. Flavia should collect this money up front and provide refunds only if the customer has some sort of emergency that prevents him from using the rest of the package.

5. Posters and Flyers

Flavia should be aggressive about putting up printed advertising wherever potential customers are likely to congregate. Prime targets would include the bars and restaurants at nearby resorts, as well as local shops and even outdoor markets. These ads should be simple and to the point – for instance, a good photo of Flavia smiling with a line or two on the services she offers. (Getting the photo right is the main thing.)

Flavia shouldn’t have to pay to post her advertising. She should rely on the friendly relationships she develops with employees and shop owners to get her foot in their door … and then offer free treatments as recompense.

6. Local Newspaper and Magazine Ads

Newspaper and magazine ads are expensive and generally not productive for small businesses … but when they work, they can be effective for a long time. Flavia should wait until her business is generating more cash than she needs and then use a small portion of it – maybe 5 or 10 percent – to gradually test local media.

When buying ad space, she should never pay full rate and she should not be talked into taking multiple ads (although ad salespeople will tell her that consecutive ads have a cumulative effect). She should run a small ad here, a small ad there, until she finds one that works. She should double-test it – and then, if it works a second time, commit to multiple placements (but only at a sharp discount).

7. Co-op Advertising and Recommendations

Flavia’s customers – relatively affluent vacationers – spend money on all sorts of things besides spa services. Flavia should figure out what those things are (by talking to her customers) and then make contact with the appropriate business owners and discuss ways of marketing on a cooperative basis. A very good way to do that is to agree to simply to talk about the other person’s services while servicing your own customer. ("Are you a surfer, Mr. Brown? Oh, my friend George repairs surfboards.")

8. Phone Message Advertising

Every time a customer calls Flavia and gets her answering machine, that customer should be given a reason to call back and do more business with her. A phone message is a relatively small thing, but it’s also a very intimate way to communicate. Letting her customers know that she has a special on some new treatment – "this week only" – might very well bring in an extra hundred dollars.

9. Business Cards

Flavia should carry business cards with her wherever she goes. They should be cute and friendly, but convey her message. She should keep them with her at all times, and give them out at every available opportunity. The back of the card should offer a good reason to call her for an introductory session.

10. T-Shirts and Other Paraphernalia

Flavia should have T-shirts made up and distribute them to good customers and high-profile locals. Because she is photogenic, I’d advise her to put her face on the shirt, along with her name and something clever that will attract attention. This kind of publicity is not direct, and therefore Flavia shouldn’t spend much money on it. But if her shirts are worn on the beaches and near swimming pools, it can only help promote her name.

11. Personal Appearances

Flavia should give free demonstrations at the resorts and clubs her customers frequent. By offering to lecture on specific topics of interest, she will provide these places with something valuable that they can pass along to their customers for free. Every appearance should end with a polished, low-key pitch that sells Flavia’s products and services.

12. Articles

Flavia should write articles for local newspapers, magazines, and websites (including her own). She should write about what she knows and establish herself as an expert in the particular style of massage therapy that she practices. She should be forceful in advocating the benefits of her style. She studied and mastered it because she believed it was the best … therefore she should have no hesitation about telling the public why she feels that way.

13. Deals with First-Line Promoters

In Flavia’s industry, the first-line promoters are the booking agents that get people to come to Nicaragua in the first place. Flavia should find out who they are and make deals with them. She should ask them to offer her services up front as they are booking trips, and she should be prepared to pay a 50 percent commission to them on each treatment.

For the tour promoter, Flavia’s business is extra money that he doesn’t have to work hard to get. For the customer, it’s a thoughtful convenience. Flavia should make similar deals with all the local hotel operators and property managers. They have extra profits to gain and nothing to lose by passing along her information – or, better yet, providing a link on their e-mail correspondence to their customers.

14. Website

There are more than a dozen ways Flavia could promote her business through a personal website. Most of these have been touched upon in past issues of ETR, and we’ll explore many of them in detail at this year’s Information Marketing Bootcamp. Because of the nature of Flavia’s business, her website doesn’t need to be very elaborate. It could include as little as a nice photo of herself, some graphics that represent her "style" of treatment, her credentials (she happens to have great ones), and a list of services. She should not include prices on the website. And there is no need for elaborate graphics.

If Flavia pays more than $300 to have someone create her website, she will have paid too much.

15. Search Engine Optimization

Flavia needs to understand how SEO works so she can make sure that if someone searches for massage or spa services in Nicaragua, her name will come up.

16. An E-mail List of Customers

Flavia should get the e-mail address of every customer she works on, and send a little letter to her e-mail list once or twice a month. Her e-letter should be fun and informal. It should announce all the new products and services she is developing, and provide news and information about massage and other therapies to establish good will and showcase her expertise.

The customer e-mail list is, by far, the most valuable tool a small businessperson has. It can make the difference between a business that just gets by and one that is hugely successful. There is an art and science to growing and mining a customer list – all of which will be explained at this year’s Information Marketing Bootcamp.

Flavia is ahead of most people when it comes to starting – and succeeding at – her own business, because she already has a financially valued skill. Master a financially valued skill, and you too can turn these 16 marketing strategies into huge profits.

[Ed. Note: If, like Flavia, you are hoping to take your business to the next level, start by going online. To learn more about search engine optimization, website building, creating an e-mail list, and other strategies that will bring you more customers and bigger profits, sign up for ETR's Info Marketing Bootcamp: "Making a Fast Fortune on the Information Revolution."

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16 Ways To Make Your Small Business Boom

Monday, September 11th, 2006
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Word to the Wise: Lubricious

Monday, September 11th, 2006

"Lubricious" (loo-BRISH-us) has two meanings. It can describe something that (1) arouses or expresses sexual desire, or (2) has a slippery quality.

Example (as used by Eugene Robinson in an article about Ipanema in The Washington Post): "Here was a place where a kind of benign … anarchy seemed to rule, a lubricious, frictionless chaos into which one could simply disappear."

[Ed. Note: Become a more persuasive writer and speaker … build your self-confidence and intellect … increase your attractiveness to others … just by spending 10 VERY enjoyable minutes a day with ETR’s new Words to the Wise CD Library.]

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Soy It Isn’t So

Monday, September 11th, 2006

I’ve written several times recently about the unhealthy aspects of soy. Not only does it mimic the hormone estrogen, soy can also increase homocysteine, an important risk factor for heart disease. (See Message #1818.)

But what about all the marketing hype that suggests soy lowers your cholesterol? Well, despite the media push to promote soy in this way – and a positive recommendation from the American Heart Association (AHA) – a careful review of the research suggests that eating soy is not an effective way to lower cholesterol.

In fact, as evidence to the contrary has started to mount, the AHA is backtracking on its recommendation. In a Journal of Clinical Endocrinology & Metabolism review of published studies, researchers concluded that the compounds in soy had no significant effect on cholesterol.

However, there are several important foods that can help improve your cholesterol – almonds, in particular. A recent study of men with high cholesterol showed that almond butter, as well as raw and dry-roasted almonds, helped to significantly lower cholesterol levels within four weeks. The researchers found that blanched almonds did not have the same effect … so stick to almonds in their natural state.

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A Low-Risk Way to Go Into Business for Yourself

Saturday, September 9th, 2006
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Wealth, Personal Success…and Glicken

Friday, September 8th, 2006
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Super-Search Me

Thursday, September 7th, 2006
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The Silver Rule of Marketing

Wednesday, September 6th, 2006
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How to Become a Chicken Entrepreneur

Tuesday, September 5th, 2006

I firmly believe that one of the best (or possibly the best) ways of growing wealthy is to start your own business. And while I’m all for taking on a limited amount of risk, I’m not about to recommend that you jump ship in the hopes that you can build a raft while struggling to stay afloat. That’s where my principle of "chicken entrepreneurship" comes in.

Chicken entrepreneurship figures heavily in my latest book, Seven Years to Seven Figures. It has certainly helped many of my friends and colleagues build seven-figure incomes. But that doesn’t explain the concept.

A reporter for CNNMoney who recently reviewed my book Automatic Wealth for Grads … and Anyone Else Just Starting Out was particularly interested in chicken entrepreneurship. He had lots of questions for me. And I hope my answers can help you figure out how to navigate the tricky transition from "job" to "career."

1. What does being a "chicken entrepreneur" mean?

A chicken entrepreneur is somebody who keeps his day job while he gets his ideal job going at home in the evenings and on weekends. He is an entrepreneur, because he is taking the initiative to start his own business. He is chicken, because he’s not willing to quit his current job and lose the income. The compromise he accepts is that he will have to work 60 to 90 hours a week for several years before he can either abandon his great idea or fire his boss.

The term "chicken entrepreneur," by the way, was not my coinage. I heard it many years ago. I didn’t like it, but I recognized that it applied to me.

In Seven Years to Seven Figures, I expanded the term to include employees of a company who, by virtue of extraordinary performance, earn their way into of the position of managing a product or division that is their own. They are still employees, but they operate autonomously and share in the wealth they create for the company.

I have been both kinds of chicken entrepreneur in my career … and I liked them both.

2. What does it take to manage your business while still keeping your day job?

It takes discipline, faith, integrity, hard work ??? and a very understanding family. It’s not easy to work a full day at the office (9 or 10 hours) and then go home at night to put in time on your own project. The competition for your time can become intense. But if you create a plan and follow it in an orderly fashion, you will eventually succeed.

3. What tips can you offer for people interested in trying chicken entrepreneurship?

As I say in Seven Years to Seven Figures, start a business you know something about – a business that is based on some interest you have. And if you want to do something different, take the time to learn about that business from the inside out. That means getting yourself some part-time work in the industry in which you intend to compete.

To succeed in any business, you must know certain things very well. You must understand, for example, what kinds of products the marketplace desires and what price points are "sweet." You must know how those first sales are made – what specific marketing techniques are employed to generate a sale without spending too much money acquiring the customer. You must understand the "back end" of the business (how to upgrade a new customer into buying vertical, higher-margin products). And you must become competent at the basic business skills: marketing, salesmanship, and negotiation.

4. What common pitfalls should be avoided?

There are several.

The most common is dictating to, rather than listening to, the market. New entrepreneurs often waste precious time and effort hoping to bring something brand-new and exciting to the marketplace. If the product doesn’t exist, there is usually a good reason for it. It’s better to be a chicken at product development, too. Start off with a better or cheaper version of a product that is already proven to be in demand.

The next-biggest mistake new entrepreneurs make is spending too much time and money on non-essential pursuits. The fundamental activity of a business is the commercial transaction. Natural-born entrepreneurs know that their best chance of success comes when they devote 80 percent of their initial resources to making the first sale. Forget about business cards and fax machines. Get that sale made.

5. Who is best suited for this approach?

Entrepreneurs have one quality that other people lack: brass loins when it comes to risk. Otherwise, they are pretty much the same as everyone else. Anybody who has modest intelligence and the qualities mentioned above (drive, tenacity, integrity, etc.) can be a chicken entrepreneur. That’s what’s so nice about it. You don’t have to have the moxie.

6. When, if ever, do you have to choose between jobs?

That’s the easiest question to answer. When your own business is up and running and bringing you a larger personal compensation than your paycheck, you have to ask yourself only one question: Do I like running this business? If the answer is yes, walk into your boss’s office and tell him, "See you later!"

Today’s Action Plan: Are you ready to take the leap and start your own business? Becoming a chicken entrepreneur allows you to ease out of your dead-end or unsatisfying job and slowly but surely build your own profitable business.

If you want to learn how to dramatically accelerate your chances of success, pick up a copy of Seven Years to Seven Figures when it is released in October. Then write to me at ReaderFeedback@gmail.com to share your experiences as a chicken entrepreneur. Include your name, hometown, and state, and we might print your e-mail in an upcoming issue of Early to Rise.

[Ed. Note: Not sure how to go about starting your own business? Come to ETR's Information Marketing Bootcamp: "Making a Fast Fortune on the Information Revolution." Just tell us what you're interested in - and we'll help you turn yourself into a first-rate chicken entrepreneur.]

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How to Become a Chicken Entrepreneur

Tuesday, September 5th, 2006
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An Unexpected Way to Profit During the Real Estate Bubble Bust

Monday, September 4th, 2006
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