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Message #1787
Friday, July 21, 2006
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WEALTHY:
Real protection for your portfolio
HEALTHY:
Why skim milk makes you fat
WISE:
Ayn Rand on success
ALSO
IN THIS ISSUE:
An
AWAI success story (Michael
Masterson)
Michael
Masterson's impressions of Japan – ETR readers weigh in
Add "assiduous" to
your vocabulary
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By
Andrew Gordon
I
have no idea what's in your stock portfolio. But I bet it's
a lot less diversified and not nearly as safe as you think.
Did
you diversify through high growth and high tech? How
about commodities and emerging markets? Or domestic
steel and foreign steel? Sorry. There's much more
overlap and similarities in these combinations than you think.
So, how do you diversify?
1. Invest
in companies that go in opposite directions when driven by
similar market forces. For example, iron and steel companies
seem closely related. But when iron-ore-mining companies benefit
from high iron prices, steel companies suffer. And steel companies
love it when iron is cheap … but then the iron-mining companies
suffer.
And
since a lot of commodities come from emerging countries (Peru,
Venezuela, South Africa, Russia, Kazakhstan, Indonesia plus
a bunch of others), these countries can suffer when the price
of their commodity exports goes down. Instead of investing
in commodities and emerging markets, try commodities and Japan.
With no mineral or energy resources to call its own, the Japanese
economy is much more vulnerable to rising commodity prices
than the U.S. economy.
2. Invest
in some companies that do well in times of economic prosperity
(like retail stocks) and others that do well in times of economic
slowdowns (like steady dividend-paying companies).
But
to truly diversify in a global economy knitted much more closely
together than it was just 3-5 years ago, you need to invest
across the board. Put money into stocks, bonds, precious metals,
collectibles, and property. They're not all going to go down
at once.
A
truly diversified portfolio will give you returns in all kinds
of weather, while limiting your losses. When bad things start
to happen, your portfolio should only catch a slight cold,
while others are catching pneumonia.
[Ed.
Note: Andrew Gordon, ETR's financial expert, is the editor
of our new investment service, INCOME. Each month, he uncovers
specific stocks that promise safety (first and foremost), along
with much higher-than-average profit potential. If you'd like
to be one of the first to learn about it, send an email to INCOME@etrfeedback.com.]
"The
ladder of success is best climbed by stepping on the rungs
of opportunity."
-
Ayn Rand
By
Michael Masterson
When
American Writers & Artists Inc. asked me to help develop
a program to teach people copywriting, we considered lots of
different names for it. I was always a little uncomfortable
with what they chose – "Michael
Masterson's Accelerated Program for Six-Figure Copywriting" -
because it contains much more than my ideas. Lots of great
copywriters put their best tricks and techniques into this
program, including co-founders Don Mahoney and Paul Hollingshead,
the legendary Bill Bonner, superstars Bob Bly, Peter Betuel,
Herschell Gordon Lewis, and others.
Because
of the wealth of the contributions and the fact that the program
has been assiduously updated and improved every year since
it was first developed in 1997, this is – by far – the most
comprehensive and authoritative learning system of its kind
in the world.
It's
also very effective. Come into the AWAI headquarters here in
Delray Beach and you'll see, proudly hung on the wall, hundreds
of unsolicited testimonials from people whose lives have been
changed by taking this program.
A
recent case in point is a guy named Joshua Boswell.
Joshua
signed up for the program in April 2005 … and really got
serious about it last June.
He
told Katie Yeakle, Executive Director of AWAI, "While
I had a strong gut feeling that I SHOULD take the program -
I had PLENTY of reasons why I should not."
Here
is an insight into that fateful day, in Joshua's words:
"You
have to understand … the day I got AWAI's 'Retire This
Year' letter, I was totally and completely dead broke. Just
a few months before, I was forced to close the doors on my
company and was heavily in debt to creditors and investors.
On top of that, I had never heard of Michael Masterson, Bob
Bly, AWAI, or any of you folks. At one point in my search
for financial freedom, I had been burned by mail-order -
a fact that only fueled my fears.
"At
any rate, with a very large family to feed, I simply could
not afford to make a mistake. So, frankly, I was scared stiff
when I used the last of our food money to order AWAI's
copywriting program."
Joshua
needn't have worried. Copied below is an e-mail he sent to
Katie Yeakle and Bob Bly, describing his quick and outrageous
success:
"I
did some calculating last night and realized that the grand
goal of making $100,000 a year with copywriting had been
achieved! Before ordering AWAI's program, I had written a
number of fundraising letters, but, honestly, I had never
heard the term 'copywriter' prior to reading the 'Retire
This Year' promo.
"And
if the truth really be known, I didn't make my first prospecting
effort of calls and letters until August 2005, and did not
make my first copywriting dollar until the middle of September
2005.
"Less
than a year … what an amazing journey you people have put
me on!
"With
the money I have already made and the assignments I am currently
working on, I have comfortably entered that elusive six-figure
income bracket that so many toil and sweat and strain to
achieve … and I have done it from my own home, being my
own boss, and have not once sacrificed precious time with
my family. It is all just like you said it could be … and
would be … if I followed the program. I did follow your
program, and here I am.
"But
the problem now is that I can't appear to stop the client
flow.
"Yesterday,
I turned down an immediate project and told a major potential
client that they would just have to wait until the end of
August, because I am already booked with consulting and copywriting
projects. A few days before, I shunned a U.S. Senator who
wanted me to do a number of letters. I told him it was because
I was booked (and that was true, for the most part), but
really it is because he pays way too little and is slightly
annoying to work with.
"Now,
I know that you both know that lovely feeling of turning
down a client, but it was the first couple of big ones that
I set aside … and it felt really nice to have options!
"So,
I may very well be killing you both with 'Thank Yous' lately,
but here is another one … THANK YOU!"
Joshua
Boswell
And
the future is going to get even better for Joshua. Katie has
hired him to do at least one project each month for AWAI. And
the marketing people here at ETR are trying to get on his calendar.
Today's
Action Plan: I've said it before, and it bears repeating:
Become a competent copywriter for the direct-marketing industry,
and you'll be able to enjoy a six-figure income without dealing
with the hassles of a nine-to-five job, a boss, or commuting
to work every day.
If
you are interested in learning more about the AWAI program, read
the letter that inspired Joshua to change his
life for good. You, too, could be making six figures by this
time next year.
Start
Making Money Today
Interested
in getting a nice little side-business going on the Internet?
Or maybe even from your living-room table?
But
you don t have too much money, you don t have too much time,
and you re not exactly Bill Gates when it comes to technology.
Sound familiar?
A
lot of people are in the same boat. The good news is that
ETR has heard you. And now we ve done something about it…
We ve
asked our colleague Marc Charles to be on the lookout for profit
opportunities that can be run from a kitchen table, your desktop
or out on the road.
Criteria?
They ve got to be inexpensive, easy to start, and still have
great income potential, but without a lot of red tape.
They
say when you re first getting your feet wet with a side-business,
the most important dollar to make is the first one. Well, Marc
is an expert at taking beginning entrepreneurs and showing
you how to make that first buck. He knows, because he's done
it dozens of times for himself, his family and his friends.
If
you've been dreaming about starting your own business…now
you can get started for about the price of 2 lattes.
And
get this – you could be making money literally just hours from
now. Imagine the feeling of finally getting a side business
launched -TODAY!
Why
not go for it?
Let
me introduce you to "The King of Business Opportunities .
-
Charlie Byrne
By Jon
Herring
Millions
of people drink skim milk to help keep their weight down. But
new evidence has shown that skim milk – not, as you may expect,
full-fat milk – actually makes you gain weight.
That's
the result of a recent Harvard study of 12,829 children ages
9 to 14 published in the Archives of Pediatrics and Adolescent
Medicine. And it shocked the medical establishment.
But
farmers weren't surprised. When they want to fatten a pig,
they feed it skim milk. Here's why: Removing the milk fat (cream)
leaves only the milk sugar (lactose) … and an unbalanced,
sugary drink that leads to weight gain.
Your
best bet? Stick to raw, unpasteurized milk. It's pure, natural,
and loaded with the nutrients your body needs. Find a real
milk dairy farm that serves your area at www.realmilk.com.
Feedback
Friday: Japanese Civility?
The
observations Michael Masterson made in ETR during his trip
to Asia a few weeks ago elicited some interesting responses
from our readers – especially about Japanese culture. Here
are just a few of them…
"Funny
you should write about the extreme politeness of the Japanese.
Sharon Begley, who writes the Science column for The
Wall Street Journal, says that a certain gene thought
to be a marker of extreme aggressiveness is present in about
two-thirds of the Japanese but doesn't express itself, possibly
because of the influence of mothers in families.
"But
if that's the case, what explains the extreme brutality of
the Japanese during their imperial expansion across China
and Southeast Asia in the early decades of the 20th century?
There aren't words descriptive enough to encompass what they
did in Nanjing. In the Philippines, where my wife comes from,
the memories of the occupation still rankle.
"Maybe
the Japanese imperial government knew that if Mom wasn't
around, Sonny could be counted on to be a brute."
RTH
Baltimore, Maryland
"I
was most intrigued by your thoughts on the 'civility' of
the Japanese. It reminded me of one of my 'dinosaur' tendencies
to actually sit down and write a note or letter, when the
occasion requires it, on good stationery with a good fountain
pen.
"Recently,
my mother's second husband died and she received the usual
sympathy cards. Sadly, a week later, her next door neighbor's
husband passed away. While I had heard my mother mention
this woman many times, I met her for the first time at my
stepfather's memorial. Rather than sending a card, I took
out my Crane stationery and wrote her a note telling her
how much I enjoyed finally meeting her, and how sad and shocking
it was that her husband had passed away so suddenly.
"Well,
last night my mother called to tell me her friend had come
over to show her my letter and told her how much it meant
to her, and that she intended to keep it. Every time I've
done exactly this in a similar situation, I get the same
response. The power of taking the time and making the effort
to personalize such thoughts this way, for almost any situation,
never ceases to amaze me. You are right that a little 'old
time civility' is much needed in our culture."
Charles
W. Sprague
Sachse, TX
"The
Japanese article was dead-on. I have just been to Japan and
found their helpfulness, friendliness, and service top notch."
SLH
Seattle, WA
"I
have seen Japanese civility at its best and have also seen
pushing, shoving, trampling Japanese at airports. Crashing
into lines of people like a charging herd and knocking down
elderly and crippled people cannot be called civil, and I
do not excuse the Japanese because the actions were in foreign
airports or that the charging of lines was in Osaka. In Osaka,
the police intervened and redirected the charging Japanese
group.
"In
the U.S., people are too busy demanding diversity, which
means acceptance of different customs, to have any idea of
what polite behavior is and what some group will consider
demeaning or insulting. Without a uniform and established
culture, there is no agreement on what is polite and what
is demeaning."
Walter
Boucher
Anderson County, SC
"I
want to congratulate Michael Masterson on his comments about
Japan. Having lived in that country for 13 years, I noticed
immediately his keen sense of observation and correct analysis
of situations and behavior of people. He also shows true
appreciation of Japanese culture.
"It
is rare for a visitor to that country to 'get it' and see
what is essential. Michael has shown a great skill at doing
so. Most are fooled by superficial signs of westernization,
such as McDonald's, Starbucks, and other U.S. brands that
the Japanese have embraced easily. What this does not mean
is that they have been 'westernized' by being customers of
these brands.
"Again,
thanks, Michael, for your comments … which will make Japan
and its people better understood among your readers."
Joe
Buhler
Wilton, CT
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"Assiduous" (uh-SIJ-oo-us)
describes something that is performed with constant diligence
and attention.
Example
(as I used it today): "Because of the wealth of the contributions
and the fact that the [AWAI copywriting] program has been assiduously
updated and improved every year since it was first developed
in 1997, this is – by far – the most comprehensive and authoritative
learning system of its kind in the world."
Michael
Masterson
Copyright ETR, LLC, 2006
Have
a Question for Michael Masterson?
Want
to know the secrets to his success? Have a perplexing
business problem? ETR welcomes your thoughts. Post
them online at http://speakoutforum.com/forum/ or
send questions directly to Support@EarlyToRise.Com
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