Archive for July, 2006

Are Your Survival Instincts Costing You Money?

Monday, July 31st, 2006

The
Internet's Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1795
Monday, July 31, 2006

Need Real Audio? Get it here for free

WEALTHY:
Become a bubble-market victor (Dave Lindahl)

HEALTHY:
New warning for Tylenol users

WISE:
C.S. Lewis on instincts

ALSO
IN THIS ISSUE:

Here
I go again … (Michael Masterson)

A
tip to power up your writing (Jennifer Stevens)

Add
"officious" to your vocabulary

*
Highly Recommended *

Nine
Ways To Explode More Profits

This
week my colleague Jay Abraham is practically giving away a
revolutionary business growth system for pennies-on-the dollar.

Jay
will send you a comprehensive business growth system, containing
some of his best money-making ideas, methods and concepts to
study, apply and prosper from… and he will only charge you
a modest processing fee to get it produced, packed and shipped
off to you.

Jay
receives $5,000 per hour for his consulting… and that's when
you can get him. A full day would run you $40,000! His tape
sets alone normally sell from $500 to $2,000, and live training
programs range from $5,000 to as much as $25,000 for a single
event.

If
you want to start making a ton more money and have a clear,
direct path to real prosperity and business wealth, you
owe it to yourself to look into this program.

-
Patrick Coffey

"Telling
us to obey instinct is like telling us to obey 'people.'
People say different things: so do instincts. Our instincts
are at war … Each instinct, if you listen to it, will
claim to be gratified at the expense of the rest."

-
C.S. Lewis

Are
Your Survival Instincts Costing You Money?

By
Dave Lindahl

Over
thousands of years, humans honed a useful skill that helped
them stay alive: the ability to instantly assess a given situation.
In fact, there's a good chance you walk this earth today because
some ancestor 2,000 generations ago instantly recognized danger
lurking in the shadows and fled to safety.

This
same instant-assessment skill is rarely needed today … and
may actually be working against you.

Take
real estate investing …

You're
constantly on the prowl for deals. You drive by a property
and, without slowing down so much that you make the guy behind
you honk his horn, you instantly size up the likelihood that
it is worth pursuing. Some real estate experts call this "driving
for dollars."

But
what if you're wrong? You could have just driven by a cashier's
check made out to you for $10,000 or $20,000 or more. A check
that will eventually go into some other investor's pocket,
because your "instincts" for what makes a good deal
told you to keep driving.

So
forget about those instincts. In
today's real estate market, what you need is a logical, well-thought-out
system to find and analyze the possibilities – an efficient
method to vacuum the profit dollars from your town and into
that cloth bag called your back pocket.

There
are three critical factors for real estate investment success:

1.
A robust lead-generation system

Beggars
can't be choosers. If you're only seeing a deal now and then,
you not only need that deal too much, you also have no basis
for comparison. That means you won't be an effective negotiator.

On
the other hand, if you're seeing a steady stream of leads,
you start to get your "sea legs," and can immediately
spot an unusually good deal. And because you have confidence
that there will be plenty more deals where that one came from,
you'll go into any negotiation with a calm, "take it or
leave it" attitude.

2.
Proper deal analysis

Forget
the quickie rules-of-thumb that some gurus have popularized
for analyzing deals. I'm not suggesting you work harder; I'm
suggesting you put your computer to work by inputting some
key numbers into the right program. Then let a refined analysis
tool tell you whether you have a lousy, good, or great deal.

3.
The awareness that what was a bad deal last year is not necessarily
a bad deal today

Interest
rates, the economy, factory closings and openings, plus a hundred
other variables are constantly changing the investing landscape.
Every town goes through market cycles. Knowing how
to invest in each part of the cycle is necessary
if you want your real estate profits to soar.

You
need 21st-century investing
SYSTEMS working for you, sifting and sorting deals
until you know you have a real gold nugget on your hands.

I
recommend that you set up systems for marketing, quick property
analysis (including exit strategies), negotiation, and paperwork.
Each individual system must be largely automated or easy to
delegate. Once you have your systems properly established,
you'll be saving yourself time … and making more money than
would have ever been possible without them.

For
my real estate business, which moves at a fast rate (we've
done 560 deals in just 10 years), I created what I call a "Customized
Marketing System." The focus is on being proactive – in
other words, on making motivated buyers and sellers call you,
instead of you chasing them down. This system largely runs
itself, so you can focus your efforts in other areas. And it
includes the effective use of direct marketing to find deals
not yet on the market.

Direct
marketing is one of the techniques used by one of my students
– Michael Jake, from Colorado Springs, Colorado – to make over
$1.2 MILLION in just 7 months. (That's why I like to say that
students of mine are not victims of market bubbles, they are
bubble-market victors.)

Like
everyone else out there, Michael's been hearing a lot of "market
bubble" talk. For the last couple of years, people have
been telling him that his area is part of the "bubble,"
and there are no good deals to be found.

Because
there were very few deals in his market, everyone was (in Michael's
words) "fighting for scraps." But by implementing
direct marketing – a strategy that his competition was not
using – he gave himself an enormous advantage. Michael was
able to go directly to owners who were not yet aware that they
were ready to sell.

Was
direct mail Michael's natural instinct? Of course not. Did
it take some work? Sure. He had to learn how to find the correct
mailing lists and then market to the names on those lists effectively.
Was it worth the effort? Absolutely! $1.2 million in just seven
months confirms what I have seen in my own experience time
and again: Good systems work. They may take some time to set
up, but once they're running, they do the "hard work" for
you.

So
ignore the instincts that are telling you to run and hide from
the bubble-market mayhem. With the right system, you too can
become a bubble-market victor.

[Ed.
Note: You are invited to listen in while Dave Lindahl shares
his secrets for using his "Chunker" strategy to create
a constant stream of profits by investing in single-family
homes. He'll also discuss how to adjust your investment approach
to fit your local market cycle. Read
on for details.

* Highly
Recommended *

Over
$123,000 Profit

We
walked away from the closing table with a check for over
$123,000 profit!

Valerie
Ellsworth,
Bridgewater MA and
Jack Fresina,
Brockton, MA

You
can see five and six figure paydays on a consistent basis with
real estate investing. But you ll end up frustrated and tired
if you don t learn to put systems into place that do the hard
work for you.

Give
yourself a fighting chance – join us with Real Estate expert
Dave Lindahl to learn the short-cuts that will free up your
time and make you the most money.

Click
here to register now.

Notes
From Michael Masterson's Journal: Paris and Parisians …
Back Then

K
and I are headed overseas again – this time to Paris … and
then to Rome.

We've
been coming to Paris for almost 30 years. Our first trip, in
1976, had us coming from different directions: me from Chad,
where I was working for the Peace Corps, and she from the United
States, where she was working at a drugstore. Our plan was
to get married in Paris and have our honeymoon in Normandy.
A wedding in France proved too cumbersome, we discovered, and
so we enjoyed our honeymoon first and got married several weeks
later when we returned to N'Djamena, Chad's capital.

While
in Paris that first time, we stayed in teeny rooms in funky
hotels along Rues St. Severin and St. Andre des Arts. For $20
a night back then, you could get a prettily decorated chambre with
a double bed and access to a moderately clean bathroom in the
hallway. We ate mostly freshly baked bread, cheese, and fruit
bought from local epiceries, washed down by swigs
of perfectly delectable vin de table, purchased at three dollars
a bottle. Once a week, we dined in elegant little bistros so
lost in the back streets that even the most frugal English-speaking
backpackers were never present to ruin the ambiance francaise we
so earnestly sought.

We
learned then that you don't need a lot of money to enjoy a
foreign city – even an expensive one like Paris. We also discovered
that much of what we'd been told about France and the French
was simply not true. For example, that French people are haughty
and rude. Only the Parisians – and a small percentage of them
– deserve that reputation.

I
can remember a taxi driver who took us further than our francs
could afford so we wouldn't end up walking around in un mauvais
quartier. And the bistro owner by our hotel who, over our morning
cafe au lait, advised us cheerfully about our intended agendas.

Good
memories.

-
Michael Masterson

The
Quotable Mr. Franklin: On Europe …

"There
are two opinions prevalent in Europe, which has mischievous
effects in diminishing national felicity, the one, that useful
labour is dishonourable; the other that families may be perpetuated
with estates. In America we have neither of these prejudices,
which is a great advantage to us."

(Source: The
Compleated Autobiography, by Benjamin Franklin,
compiled and edited by Mark Skousen)

Is
Your Pain Medication Damaging Your Liver?

By
Jon Herring

The
next time you reach for that bottle of Tylenol, consider this:
A new study found that many people who take maximum doses of
this over-the-counter pain reliever had abnormal livers.

After
just two weeks, 40 percent of participants showed signs of
liver damage. The maximum dosage is four grams (eight tablets)
a day. But researchers warned that because acetaminophen -
the active ingredient in Tylenol – is found in other medications,
it's easy to take more than the maximum. The study – published
in the Journal of the American Medical Association (JAMA)
– pointed out that acetaminophen overdose is the leading cause
of acute liver failure.

To
minimize your risk, try natural forms of pain relief. And if
you're taking Tylenol for inflammation, in particular, choose
fish oil instead. It has been widely proven to reduce inflammation
and should help ease your joint pain. (The brand I recommend
is Carlson's.)

(Source:
Associated Press)

* Highly
Recommended *

Turn
Your Mind into a Cash-Generating Idea Machine

Imagine
sitting in a meeting…a seemingly unsolvable problem is before
the group.

Everyone
is silent and stuck for ideas. But you come up with the thought
that saves the day!

Everyone
wonders why they didn't think of it. But only you know the
answer to that question. It's because they didn't know HOW
to look at the problem.

Ideas,
not money, are the true currency of business and personal success.

Now
you can discover a simple, step-by-step technique that
will give you a guaranteed source of powerful ideas and
solutions to call on any time you need one.

-
Charlie Byrne

Writing
Tip: "To Be" or Not "To Be

By
Jennifer Stevens

You
want your sales copy to be lively, to paint compelling "pictures"
for your readers. That's the way you draw them in … almost
subconsciously.

Here's
how to do it: Simply pay attention to your verbs. Every one
of them – from the headline all the way through to the close.

The
verb in a sentence does the heavy lifting, so to speak. That's
where the "action" lives – and so that's the place
where you can most easily and effectively improve your copy.

First,
do away with as many forms of "to be" as you can.
(The "to be" verbs are: is, are, was, were, and am.)

Use,
instead, verbs that describe an action and offer a visual image.
Consider these three before-and-after examples:

1.
The pain was there in her knees every day.

Better:
The pain seared through her knees every day.

2.
The company's profits are up 103 percent this year.

Better:
The company's profits skyrocketed 103 percent this year.

3.
This is a completely fresh book that is easy and simple to
understand.

Better:
We've created a completely fresh book that hands you simple,
easy solutions.

When
you trim the verb "to be" from your writing, you
immediately make your sentences more active … and, therefore,
more effective.

You
cannot eliminate "to be" from your writing entirely.
Sometimes it's simply indispensable. But to quickly – and significantly
– strengthen your writing, weed it out as often as you can
and replace it with a more active verb.

[Ed.
Note: Jen Stevens is a copywriter who writes, mostly, for travel,
self-help, and financial markets. The former editor of International
Living, she's author of AWAI's
Ultimate Travel Writer's Program. You can meet
her in person at this year's Bootcamp, where she'll reveal
at least six more ways to make your marketing copy work better
– fast. To make sure you have a seat, click
here.

Word
to the Wise: Officious

Someone
who is "officious" (uh-FISH-us)
is meddlesome – excessively eager to offer unwanted services
or advice to others. The word is derived from the Latin for "dutiful
action."

Example
(as used by Ken Follett in Code to Zero): "The guy was
an officious twerp, but Luke and Pete were vagrants, and a
railroad employee had the right to throw them out."

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson?

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Making Big Money as an Importer/Exporter

Saturday, July 29th, 2006

The
Internet's Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1794
Saturday, July 29, 2006

Need Real Audio? Get it here for free

WEALTHY:
The Chinese programmer's secret (Marc Charles)

HEALTHY:
3 reasons to avoid the South Beach Diet (Dr. Al Sears)

WISE:
Henry Kravis on being an entrepreneur

ALSO
IN THIS ISSUE:

Selling
strategies from a Florentine waiter (Yanik Silver)

Give
a man a fish? (Michael
Masterson)

Add "persiflage" to
your vocabulary

*
Highly Recommended *

$28,000 "Chunker" Profit

"I
went out and bought 2 properties. I purchased a "chunker" for
$35,000 and put in about 12K. It is now estimated at $75,000
(That's a profit of $28,000).

My
next "chunker" I bought with hard cash and in the
process of rehabbing and I should make over $25,000!"

Gary
Nicholson
Atlanta, GA

Real
estate investing gives you the chance to make a constant stream
of $20,000 to $50,000 paychecks. But you'll only end up frustrated
and tired if you don't put systems in place to do the time-consuming,
hard work for you.

Listen
in as Dave Lindahl reveals his "Chunker Strategy" for
saving time and overcoming obstacles so you can start seeing
your own big paydays.

"I
love the word entrepreneur."

-Henry
Kravis

Making
Big Money as an Importer/Exporter

Before
starting his import business, Brad Fallon ran a small software
company. He was interested in branching out into Internet sales,
but wasn't sure if the products he wanted to sell would be
profitable. Then a programmer from China tipped him off to
the biggest success secret he'd ever heard: Brad could get
the products he wanted at bargain prices … from China.

Without
having to pay the steeper prices charged by U.S. wholesalers,
Brad could widen his profit margins. And he did.

Brad
launched a company in 2004 that sells wedding favors online.
He imports his products from Chinese manufacturers at the lowest
cost in the world. Then he sells them at substantial markups.

In
2005, Brad's company had sales just shy of $3 million – giving
him a net profit of about $600,000.

Brad
is not the only one making money by importing inexpensive products
and reselling them on the Internet. In fact, there's a website
devoted to helping entrepreneurs do just that: Alibaba.com.

Alibaba.com.is
the world's largest marketplace for global trade and the leading
provider of online marketing services for importers and exporters.
It is the place for buyers and sellers to find trade opportunities
and promote their businesses online. Alibaba.com is an online
business platform (rather than a trading company) where you
can search for or post information to find potential business
partners.

Here
are some of the ways Alibaba.com helps entrepreneurs:

Buyers
(or importers) can search and browse sellers' products,
and make inquiries to negotiate or place orders.

Sellers
(or exporters) can post their company information and include
product photos (together with descriptions, specifications,
shipping terms, etc.) on Alibaba.com to attract buyers.

Entrepreneurs
can communicate with buyers and suppliers in real-time
with the TradeManager platform, an operation center that
provides instant communication functions.

Entrepreneurs
have instant access to more than 23,000 products available
for import or export. They also gain instant access to
more than 1,600 manufacturers and suppliers.

Alibaba.com's
market niche is small- and medium-sized businesses – unlike
eBay, which targets the consumer.

The
best part about Alibaba.com is that it enables entrepreneurs
to break into the import/export market quickly and easily.
Members gain instant access to trade leads, contacts, and credit
background information of companies and manufacturers.

Let's
say you saw an opportunity to sell water purifiers (a hot market,
by the way) on your own website or on eBay.

First,
you would search for companies that manufacture, export, and/or
supply various water purifier devices. (You can find more than
1,383 such selling leads posted to Alibaba.com.)

Next,
you'd contact one or all of those companies for more information
or a price quote.

Armed
with this information, you could calculate your profit margin
(the difference between the wholesale cost plus shipping and
the retail sale price online). Then all you have to do is choose
which manufacturer or supplier will give you the best product
for the lowest price.

Voila!
Instant profits.

While
Brad Fallon made big bucks by buying deeply discounted products
and reselling them online, you can also generate huge profits
by selling those products to the wholesale market.

Li
Ji Cun, for instance, started the Yantai Kaiyuan Metals & Machinery
Co. Ltd. in 1996 to manufacture and export fire-fighting equipment
(and other industrial products).

In
2003, Li heard about Alibaba.com and started using the trading
platform. Li concluded that there were three main types of
customers he could meet through the website: people new to
his industry; people active in his industry but who have had
bad experiences with suppliers; and wholesalers looking to
buy directly from factories.

Li's
company quickly attracted two buyers: one from South America,
the other from Europe. At first, they communicated through
the Internet. Then came factory visits, resulting in hundreds
of thousands of dollars in annual orders.

And
Li's company expects to export $4 million in goods this year.

There
are thousands of categories and hundreds of products within
each category – to import and resell or to sell to the wholesale
market.

China,
India, Thailand, Croatia, Brazil, and Russia are importing
products from the U.S., Canada, Europe, and South America at
record levels. In fact, imports to China from the U.S. increased
by more than 28 percent in 2005, according to the Commerce
Department.

Today's
Action Plan: The demand for products in developing countries
has never been greater – and the trend is growing at a phenomenal
rate. It's a good time to investigate the opportunities that
exist in the import/export markets. Importing products at
deep discounts and selling them on the Internet – or to the
wholesale market – are two simple ways to break into this
business.

[Ed.
Note: Marc Charles is the editor of ETR's Profit
Center Dispatch service. Every week, he reports
on a business opportunity like the one you just read. He tells
you how to get started, where to find your products, and who
to market to. He also includes insider tips to accelerate your
success.

If
you're interested in starting your own Internet import business,
you'll want to check out our brand-new program: The China Wholesale
Secrets System. Click
here, and we'll let you order this business-building
system the day before it's officially released.]

* Highly
Recommended *

Get
People To Send You Their Money!

Like
it or not, money is important in our society. You need to take
wealth seriously for your spouse and your children. When you
set up a profit generating program and make it a part of your
life everything else will improve…

You'll
be more confident…

You
can say goodbye to money-related stress and embarrassment…

You
can hold your head up knowing that the future is being
taken care of…

Your
lifestyle will be generally more enjoyable.

You
owe it to yourself to look into this opportunity.

-
Will Bonner

Italian
Sales Secrets, Part 4: 3 Masterful Techniques

By
Yanik Silver

Italian
waiters are masterful salesmen. Here are three sales techniques
I noted at a few of the restaurants my wife and I went to on
our recent trip to Italy – techniques that you might be able
to apply to your business:

1.
Use the Assumptive Close

During
one of my favorite meals in Florence, the waiter used the "assumptive
close" while taking our order. This is a sales technique
that assumes you already intend to buy something. For instance,
I asked for a recommendation on appetizers, and he mentioned
that a mushroom and tomato dish was excellent. Then he started
writing and talking at the same time, "One mushroom
and tomato for the lady, and one for the gentleman."

He
went on like that with the pastas and entrees, assuming we'd
have two of everything. (He happened to be wrong, but I'm
sure the restaurant does a whole lot more business as a result.)

2.
Proclaim to Be the Best

After
the meal, the show continued. When describing the dessert
menu, he said, "We have the world's best cheesecake
and Europe's number one chocolate cake."

Who
gave the restaurant those honors? I'm sure no one. They just
say it. But how could we pass up a chance to eat the world's
best cheesecake? My wife and I did split a piece and it really
was delicious.

3.
Provide an Extraordinary Experience

In
Venice, it's the experience and not the food that takes center
stage. In Saint Mark's Square, we sat down at an outdoor
cafe and had a glass of wine, while listening to a band playing
classical Italian music. We sipped our drinks and watched
people mill about. The bill? A jaw-dropping $45. We were
charged for music and bread in addition to the outrageous
cost of our beverages. But it was okay – because we realized
that it was the experience we were paying for and not the
drinks.

[Ed.
Note: Yanik Silver will be revealing one of the most profitable "hidden" Internet
income opportunities around in the Secrets
of Easy Internet Money teleconference series.]

Weight-Loss
Diets: Dealing With the Contradictions

By
Al Sears, MD

Yesterday,
I pointed out that when it comes to dietary fat, it's the type of
fat that matters. When I explain that to students in my nutrition
class, someone usually asks, "You mean like the South
Beach Diet. Right?"

Well,
some basic themes of the South Beach Diet appeal to my anthropological
slant toward restoring our native diet – themes like the value
of low-carb foods and the danger of low-fat diets. Yet, I have
three big problems with it:

1.
The South Beach Diet Labels Some of the Worst Carbs "Good"

While
following a low-carb diet is healthy, avoiding carbs altogether
is difficult and unnecessary. The carbs you find in vegetables
are far better for you than the carbs you find in grain products.
But Dr. Agatston (creator of the South Beach Diet) is misguided
when he says that whole-grain bread is a "good" carb.
Far from it. Bread in general will pack on the pounds. Not
a good idea for weight loss.

2.
It Recommends Substituting Aspartame for Sugar

Once
inside your body, aspartame breaks down into poisonous by-products,
including formaldehyde. We know that formaldehyde causes cancer.
The soda industry claims that the small quantity of formaldehyde
created is not high enough to cause problems – but just how
much carcinogenic embalming fluid do you want in your body?
Especially in light of the recent Italian study which found
that every diet soda consumed increases the risk of cancer.

3.
It Gives Confusing Advice on Trans-Fats

Dr.
Agatston warns that trans-fats are dangerous. But later says
that French fries are healthier than baked potatoes because
of "the fat they're cooked in." Where he got that
idea, I'll never know. Almost all commercially available French
fries are cooked in unhealthy oils, many containing trans-fat.

I've
seen this same pattern of contradiction with most diets. Studies
conflict. Our knowledge is incomplete. Theories change. Our
track record has not been great. I have come to believe that
the most reliable goal in dietary modifications is simply to
restore your native diet.

This
native diet is described in detail in my book The
Doctor's Heart Cure: Beyond the Modern Myths of Diet and Exercise.
And even if you don't have heart disease, you should be following
it. Once you find the sources, it's easy to do. You eat a diet
rich in fat and protein (grass-fed red meats, wild Alaskan
seafood, and free-range eggs and poultry). You substitute vegetables
for bread and pasta. And you feel more satisfied while reaching
and maintaining your ideal bodyweight.

[Ed.
Note: Dr. Sears, a practicing physician, is a leading authority
on longevity, physical fitness, and heart health.]

Notes
from Michael Masterson's Journal: Charity and Motivation

Wednesday,
July 26: A journalist, interviewing me for Automatic
Wealth for Grads, characterized me as a
motivational writer. I took offense, because I think of myself
as more than that. Motivational speakers pump you up, but
they don't teach you anything. At least that's a common view
of them. I know things: how to start and grow businesses,
how to sell products, how to accumulate wealth. I teach people
what I know. Doesn't that qualify me as something more than
a mere motivator?

Thursday,
July 27: I've been thinking about the charity I give.
Every year, I give away tens of thousands of dollars (often
more) to people who need help. Almost always, they are people
I know and care about, because I feel my money is better
invested in them than in some anonymous organization. I don't
get a tax credit for private giving, but I do get the satisfaction
of seeing my money at work.

I'd
like to say that my way of giving has been entirely successful,
but it hasn't been. At least half of the people/businesses
I've given money to have frittered it away and ended up as
bad off as they were in the first place. If I had to guess,
I'd say my record of "success" is about 50 percent.
That's probably as good as it gets, however you go.

Friday,
July 28: I have been doing more thinking about charity
and motivation. Giving someone money seems more useful. And
it certainly is more impressive. Most people are happy to
give away their advice for free (and that's what it's usually
worth) but are reluctant to give away money. I've given both.
Which is better?

If
I speak to 100 people, I may motivate 50 – and those 50 may
go on to change their lives. If I give money to 100 people,
most of them will be no better off a year later.

Charity,
as a temporary gift, can be helpful. But as a long-term thing,
it can be destructive. Motivation makes people stronger, not
weaker. You don't give them money but the desire to get the
money they need on their own. And then they can make as much
of it as they need.

-
Michael Masterson

[Ed
Note: What are your thoughts on charity and motivation? E-mail
us at ReaderFeedback@gmail.com.
Include your name and hometown, and we may print your comments
in an upcoming issue of ETR.]

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Word
to the Wise: Persiflage

"Persiflage" (PUR-suh-flahzh)
– from the French for "to banter" – is a frivolous
way of talking about or treating a subject.

Example
(as used by Rosemary
Mahoney in A Likely Story: "He was
somber and wordless and utterly unresponsive to my mother's
charming persiflage."

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson?

Infringements
can be punishable by up to 5 years in prison and $250,000
in fines. Are
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that Early to Rise gets delivered to your email box,
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How Much Wealth Do You Need?

Friday, July 28th, 2006

The
Internet's Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1793
Friday, July 28, 2006

Need Real Audio? Get it here for free

WEALTHY:
The $17 million difference (Michael
Masterson)

HEALTHY:
The real problem with fat in your diet (Dr. Al Sears)

WISE:
Thomas Leonard on lifestyle choices

ALSO
IN THIS ISSUE:

It's
all in the details (Yanik
Silver)

Getting
online … no matter where you are

Add "tractable" to
your vocabulary

*
Highly Recommended *

Nine
Ways To Explode More Profits

This
week my colleague Jay Abraham is practically giving away a
revolutionary business growth system for pennies-on-the dollar.

If
you want to start making a ton more money and have a clear,
direct path to real prosperity and business wealth, you
owe it to yourself to look into this program.

-
Patrick Coffey

"The
trappings of lifestyle are often that – traps."

-
Thomas Leonard

How
Much Wealth Do You Need?

By
Michael Masterson

On
Monday, I talked about Lee Eisenberg's book The
Number, which asks the question: How
much money do you need to retire?

The
book is full of interesting data and some good ideas – but
it never provides a useable number. Instead, Eisenberg does
what most self-styled financial experts do when asked a direct
question: He hedges.

How
much you need to retire depends, he ends up saying, on all
sorts of economic, financial, and psychological conditions.
Only you can make that determination.

Well,
thanks a lot. Why did you write the book, then?

Let's
not play that game. Today, I'm going to tell you how to determine
exactly how much money you need to retire.

Here
is the "quick-and-dirty" formula I promised you on
Monday when I reviewed the book:

1. Figure
out how much you are spending this year on your current lifestyle.
Be sure to include all the big items, such as housing (rent
or mortgage payments), insurance, upkeep, taxes, clothing,
food, etc. And make sure you include all the costs, including
an allocation for occasional expenditures, for vacations,
impulse purchases, and emergences.

2. Add
to that the net annual cost of any extras that would bring
you up to the lifestyle you want. For example, if your car
lease is currently $3,000 a year for a Toyota and the Mercedes
you want to drive in retirement is $10,000 a year, add $7,000
to your yearly budget.

3. Multiply
the result by 20. That's your number – the amount of money
you need to have socked away before you can quit your job
and begin living off the interest.

Say
you are currently spending $80,000 a year to live as you are
living. And say you've determined you need to spend an additional
$60,000 to be really happy. The sum of those two figures ($140,000)
multiplied by 20 is $2.8 million.

Important
Note: This multiplier, 20, is new for me. It's higher than
the one I set for myself when I began making money. And it's
higher than what I've suggested in past issues of ETR and even
in my last book, Automatic
Wealth for Grads…and Anyone Else Starting Out.

I've
raised the bar because I'm getting older and feeling more conservative.
If you set and achieve this kind of financial target, you'll
probably have more money than you'll ever need. But that's
a problem I'm sure you will be happy to have. It's much better
than ending up pinching pennies when you are 80 and thinking, "What
the hell was Masterson thinking?"

To
show you what I mean, let's do some arithmetic. If you put
your entire $2.8 million in municipal bonds at, say, five percent
(a little high by today's standards, but historically safe),
you'd have $140,000 in tax-free income to cover your lifestyle.

If
you got a 10 percent yield (the long-term stock market average)
on your money, you'd earn $280,000 a year, which would net
to $154,000 after 45 percent in taxes. (Though you shouldn't
be paying nearly 45 percent, because much of your investment
income will be taxed at the lower – currently 15 percent -
rate for capital gains.)

If
you incorporate solid, rental real estate into your investment
mix (as I urged and explained in both Automatic
Wealth: The Six Steps to Financial Independence and Automatic
Wealth for Grads), you can get a return on
investment (ROI) that's higher than 10 percent.

How
much higher? That depends on how well you buy property, how
long you hold it, and how well you manage it. But I think it's
safe to say that your real estate can give you an overall ROI
closer to 25 percent, which might bring up your average investment
yield to between 12 and 18 percent, depending on how much real
estate you do.

Keep
in mind that owning rental real estate involves some risk and
takes some work. But that's why you can get those better yields.

Still,
even if you don't invest a single nickel in real estate, a
multiple of 20 will almost certainly provide you with all the
income you'll ever need. So that's your number: 20 times what
it would cost you right now, this year, to live your desired
retirement lifestyle.

To help you choose a "desired retirement lifestyle," take
a look at the following:

Modestly
Comfortable ($150,000 a year): You have all
you need. You and your spouse live in a modest-but-comfortable
house, drive late-model (but not fancy) cars, go out
to dinner at moderately priced restaurants several times
a week, and you take several weeklong or 10-day vacations
(economy class).

Quite
Comfortable ($500,000 a year): You have all
you need and most of what you want. You and your spouse
live in a modest-but-luxurious home in a nice neighborhood,
you drive luxury cars (but not brand-new), you dine regularly
at the best restaurants, golf and play tennis at the
club, and take three business-class vacations a year.

Extremely
Comfortable ($1 million a year): You have all
that you need and more than you really want. You and
your spouse live in a multimillion-dollar house (or townhouse),
drive very expensive luxury cars, fly to Le Cirque in
New York for weekend dinners, belong to several golf
clubs and resorts, and vacation pretty much non-stop.

Did
that help?

Okay,
now it's time to choose. What kind of lifestyle will make you
happy? Modestly comfortable? Quite comfortable? Or extremely
comfortable?

And
now you can choose your number:

To
be moderately comfortable, you need $3 million.

To
be quite comfortable, you need $10 million.

To
be extremely comfortable, you need $20 million.

All
things being equal (and they never are), it's better to have
modest ambitions. If you can learn to be happy on an income
of $150,000 a year, it will be that much easier and faster
to hit your number and retire.

One
thing to watch out for: As you hit one target, don't set another,
higher one. I did that. Not just once, but twice. And so did
most of the multimillionaires I know. Raising your wealth target
is a natural impulse when business is booming and you're feeling
strong, but it can become a sort of addiction. At some point,
you end up like some stereotypical rich guy in a B movie -
all drive and no heart. You don't want that to happen to you.

It
takes courage and wisdom to set a target and stick with it.
I admire the few people I know who were able to do that. They
kept their spending habits in check and stuck to their original
goals. They got off the train when they reached their stop.

[Ed.
Note: The best way to achieve your "number" - and
the level of comfort you want when you retire - is to increase
your income. There's no better place to learn how to do it
than at this year's Information
Marketing Bootcamp. Meet Michael in person October
30 - November 2, 2006 in Delray Beach, FL. Sign up now to reserve
your spot - and then look forward to rubbing elbows with the
many experts who will be there.]

* Highly
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Contributing Editor, Main Street Millionaire

Italian
Sales Secrets, Part 3: Make Every Purchase Beautiful

By
Yanik Silver

Last
Monday and Tuesday,
I shared two sales secrets that I picked up on a recent
trip to Italy. Here's another one…

I
couldn't help but notice how every Italian retailer took great
care with packaging my purchases. This was a small detail,
but it greatly enhanced our shopping experience. For many of
the items my wife and I bought, the salespeople wrapped them
so nicely they would have been suitable as gifts. Even when
we went to a pharmacy to buy Advil because my back was hurting,
the pharmacist wrapped it up like a present.

So
think about it. What can you do to make your customer feel
that his purchase is even more special than he thought it would
be?

[Ed.
Note: Yanik Silver will be revealing one of the most profitable "hidden" Internet
income opportunities around in the Secrets
of Easy Internet Money teleconference series.]

The
Quotable Mr. Franklin: On Life, Liberty, and Property …

"The
important ends of civil government are the personal securities
of life and liberty. Private property is a creature of society
and is subject to the calls of that society whenever its necessities
shall require it. He that does not like civil society on these
terms, let him retire and live among savages. He can have no
right to the benefits of society who will not pay his dues
toward the support of it."

(Source: The
Compleated Autobiography, by Benjamin Franklin,
compiled and edited by Mark Skousen)

Getting
Back to a Natural, Healthy Diet

By
Al Sears, MD

Yesterday,
I explained why it's a mistake to believe that Americans eat
an abnormally high-fat diet. Still, conventional advice to
avoid fat whenever possible is very widespread.

That's
too bad. Your body needs fat. It's essential to life. The real
problem is that our modern world changed the character of fat.

For
millions of years, red meat has been humankind's primary source
of fat and protein. But today, nutrition "experts" tell
you it's deadly. How can that be? Did our bodies change? No.
The red meat has changed. Commercial cattle are fed grain because
it's cheap and it fattens them up quickly. Substituting grain
for their natural diet of greens makes the animals abnormally
fat and leads to a deficiency of the heart-healthy fats still
found in wild animals.

For
meat to be healthy, it needs the right balance of natural omega-6
and omega-3 fats. Studies show that omega-3s prevent irregular
heartbeat, reduce arterial plaque, decrease blood clotting,
lower blood pressure, and minimize inflammation. But too much
omega-6 fat interferes with the functioning of omega-3s and
leads to inflammation and heart disease.

That's
the problem with commercial beef. You get about a 20 times
greater ratio of omega-6s than you need and a deficiency of
omega-3s. And that's bad news.

But
there is a solution. To get back to the healthy diet of our
ancestors, eat
grass-fed red meat, which mimics the high ratio
of omega-3s in our natural diet. (It even has a higher ratio
of omega-3s than wild salmon!)

[Ed.
Note: Dr. Sears, a practicing physician and the author of The
Doctor's Heart Cure and 12 Secrets to Virility,
is a leading authority on longevity, physical fitness, and
heart health.]

It's
Good to Know: Staying Connected

By
Suzanne Richardson

One
of the best parts of my job is that I can take it anywhere.
All I need are my cellphone, computer, and access to an Internet
connection.

Of
course, that little necessity – an Internet connection – can
be difficult to find. So before you set off for places unknown
– to bring your work with you or just to keep up with your
e-mail – check out JiWire.com. (Similar sites include WiFinder
and Yahoo! Mobile.) Just type in your vacation location and
the site will list available wireless hotspots in the area.
JiWire allows you to narrow down your search by location type
(want to surf the Net from a bus station or car wash, anyone?),
distance from the city, wireless provider, or access fee.

I
used JiWire prior to a recent trip to Seeley Lake, Montana
(where trees, mountains, and sky fill every vista, but cell
service is limited to about a five-mile radius) – and I found
free wireless access at the Seeley Lake Historical Museum.

* Highly
Recommended *

Turn
Your Mind into a Cash-Generating Idea Machine

Imagine
sitting in a meeting…a seemingly unsolvable problem is before
the group.

Everyone
is silent and stuck for ideas. But you come up with the thought
that saves the day!

Everyone
wonders why they didn't think of it. But only you know the
answer to that question. It's because they didn't know HOW
to look at the problem.

Ideas,
not money, are the true currency of business and personal success.

Now
you can discover a simple, step-by-step technique that
will give you a guaranteed source of powerful ideas and
solutions to call on any time you need one.

-
Charlie Byrne

Word
to the Wise: Tractable

"Tractable" (TRAK-tuh-bul)
means easily managed or controlled.

Example
(as used by Mary Wollstonecraft in A
Vindication of the Rights of Woman): "I
have always found horses, an animal I am attached to, very
tractable when treated with humanity and steadiness."

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson?

Infringements
can be punishable by up to 5 years in prison and $250,000
in fines. Are
you having trouble receiving Early to Rise messages?

Ensure
that Early to Rise gets delivered to your email box,
click below:http://www.earlytorise.com/whitelisting.htm

If
you'd like to suggest Early To Rise to a friend, please
point them to:http://www.earlytorise.com/SuccessPartnership.htm

To
BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/ or
email support@earlytorise.com

www.EarlyToRise.com

Rating: 0 (from 0 votes)

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Free Publicity Can Make You Rich

Thursday, July 27th, 2006

The
Internet's Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1792
Thursday, July 27, 2006

Need Real Audio? Get it here for free

WEALTHY:
The front-page story that made me a star (Paul Lawrence)

HEALTHY:
Too much fat in your diet? Maybe not (Dr. Al Sears)

WISE:
Norton Simon on free publicity

ALSO
IN THIS ISSUE:

Does
employee happiness matter? (Michael
Masterson)

Investment
clues from the government (Charles Delvalle)

Add "opprobrium" to
your vocabulary

*
Highly Recommended *

ENCORE
PRESENTATION:

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tell them what they can or can't qualify to borrow.

Private
Money Lending expert Alan Cowgill explains how
you can get all the fast, flexible money you need to propel
your investments.

Please
join us for a one-time only Encore Presentation of our
exclusive teleseminar with him.

-
Kam Weiler

"Look
at the free publicity I'm getting for the museum and the
collection. Do you know how many millions that's worth?"

-
Norton Simon

Free
Publicity Can Make You Rich

By
Paul Lawrence

Picture
this: It was 1992. I woke up and, as I did every morning, groggily
walked over to the answering machine. Just like many "kitchen-table" entrepreneurs,
I took all my business calls at home.

This
answering machine had one of those lights that blink once for
each message that you have. As I walked toward it, I noticed
that it was blinking the maximum number of times. I thought
that was strange, but before I could begin to check my messages
the phone rang.

I
answered it and was surprised to find an eager person on the
line who said she'd just read about my ballroom dance classes
and wanted to immediately schedule a lesson with me. As I proceeded
to schedule her, I tried to figure out where she'd read about
me.

Then
the call-waiting sound clicked. I apologized and asked her
to hold while I fielded the other call. When I clicked over,
I found myself speaking with another very enthusiastic person
who wanted to schedule a ballroom dance lesson with me.

Here's
what happened: I'd interviewed with a reporter for a major
metropolitan newspaper about a month before, and the article
had just appeared in the paper.

The
calls continued to pour in at that same frantic rate for the
entire day. And it took me hours to retrieve the messages that
were already on my answering machine. I managed to schedule
55 private lessons that week, and ended up with a waiting list
of about 200 potential clients. In one day, I went from being
a struggling ballroom dance teacher who survived on hot dogs
and macaroni and cheese to perhaps the busiest one in the entire
country.

I
went from teaching 8 to 10 lessons a week to teaching over
50 every week for the next year. And I used that extra income
to fund my business expansion so that I was able to maintain
that kind of schedule permanently.

I've
moved into other (even more lucrative) businesses over the
years, and have accumulated a file of about 12 major articles/interviews
about me that have benefited me in those businesses as well.

In
addition to the immediate cash benefit of a big public relations
release, you also reap powerful credibility points. It's human
nature for people to be impressed by celebrities. And though
an article in the local paper won't have the paparazzi stalking
you, you'd be surprised by how excited people will be to meet
you and, more importantly, do business with you after reading
it.

The
article that brought so much attention to my ballroom dance
classes described, in glowing terms, the impressions of a reporter
who watched me give a lesson to a young married couple in their
home. It was clear that the couple was really pleased, and
the reporter's writing reflected their enjoyment.

My
article took up about one-half of the front page of a section
of the paper – the type of prime placement that you couldn't
possibly buy for an ad, because it's not for sale. But, based
on somewhat comparable advertising rates, I'd estimate that
– if it could have been bought – that spread was worth around
$10,000.

How
can you get free publicity for your business? There are many
techniques, and I suggest using a multi-pronged approach. But
today I'm going to focus on just one of them – what I call "Relationship
Development."

Most
news organizations assign reporters to cover certain "beats." If
you want to get coverage for your business, it can be helpful
to determine which reporter might handle the beat you fit into
and develop a relationship with him or her.

You
never want to try to bribe a reporter to cover your story.
But keep in mind that a reporter will naturally be more receptive
to considering an article that is proposed by someone they
have a good relationship with. So if you can develop rapport
with the reporter who covers your beat, you increase your odds
of getting good media coverage.

Almost
all reporters' e-mail addresses are readily available, either
on the publication's website or (if it's a print publication)
within the actual publication. Reporters don't usually get
a lot of feedback on their articles (although controversial
subjects can generate a lot of mail). So, quite often, you
will get a personalized reply if you send the reporter a letter
or e-mail.

A
great way to get a dialogue going is to give the reporter a
sincere compliment. This is especially easy if the reporter
writes articles that are related to your field, because you'll
have a genuine interest and background in the subject matter.
Once you begin a dialogue, you can follow up by mentioning
your credentials and offering to provide input on articles
the reporter will be writing in the future. Even if the relationship
goes no further, you can count on having a receptive ear when
you pitch the idea of a story based on your business.

On
one occasion, I developed a relationship with a reporter who
covered the local entertainment scene. I was able to interest
him in writing an article on an "open to the public" ballroom
dance party that I was shooting for a cable TV show.

It
was important for me to have a "full house" for the
camera – and I needed to sell enough tickets to help defray
the cost of the event. Once again, the results garnered from
the article were mind-blowing. Before it even ran, I had enough
reservations to fill about one-third of the 300 seats. Even
though the article came out the day before the event, the phone
calls just poured in. Not only did we sell every available
seat, we actually sold standing-room-only – because people
wanted to get in so badly they were willing to pay to line
up against the wall!

Recently,
I developed a relationship with a reporter who covers the local
comedy scene. And he now includes my sketch comedy group's
events in his write-ups of what's going on in the area. He's
just doing his job – but he's only got so much space to work
with, so he has to make decisions as to who gets mentioned
and who doesn't.

That's
how the world of publicity works.

[Ed.
Note: Paul Lawrence is a produced screenwriter, direct-mail
copywriter, and business author. He is also the creator of
the Quick
and Easy Microbusiness System, ETR's program for starting
a business for under $100.

Learn
more of Paul's publicity secrets with his Interview
DVD]

* Highly
Recommended *

The
IRS Only Wants One Thing – Everything You Own…

So
wouldn't you like to tell your boss – and all the others…

'Get
Your Stinkin' Hand Out Of My Wallet!'

If
you're serious about getting out from under the 9 to 5 daily
grind, I'd like to introduce you to a man who’s been helping
people…

He’ll
tell you exactly what to do… so you can tell all of
them to shove it!

-
Charlie Byrne

A
Case Against Coddling Your Employees

By
Michael Masterson

"When
employees feel appreciated, they're happy, and when they're
happy, they work best." This is a common view among workers
and new managers – but it's not one held by me. Nor is it held
by many of the experienced managers I know.

Effective
managers don't spend their time trying to make employees feel
appreciated. Why? Because it doesn't work. And because it doesn't
help.

A
manager's job is to make the business grow by producing and
selling good products. This is an outward-looking goal: It's
about your customers and the value you give them. Worrying
about how your employees think and feel is an inward goal which,
like most inward goals, is futile and self-destructive.

This
is, I recognize, a harsh-sounding thing to say. But leading
your business with an outwardly looking perspective is, at
least in my experience, the best way to keep your employees
motivated and happy.

This
doesn't mean that you should be insensitive to employees' working
conditions, health benefits, fringe benefits, and compensation.
My rule on that: Give as much as you can. Having a healthy
business means retaining good people. And if you're always
losing good employees to the competition, you will never be
a truly healthy company.

So
treat your employees as well as or better than your competition.
But don't think that will make them happy. Happiness will come
… but only when their focus, as well as yours, is on your
customers and the quality of your products and services.

[Ed.
Note: For more of Michael Masterson's ideas about leadership,
pick up a copy of Power
and Persuasion]

The
Truth About the So-Called "Dangerously High Fat" American
Diet

By
Al Sears, MD

There's
a debate over whether or not America's health problems are
the consequences of our notoriously "high-fat" diet.
Have you picked a side? Here's my take: Americans are not eating
a diet abnormally high in fat. And we never did. Before the
idea became commercialized, politicized, distorted by sentimental
vegetarian wishes, and adopted by a "groupthink" mass
media, no one really ever proved it.

Our "dangerously
high in fat" American cuisine averages 35 percent of calories
from fat. Surviving native pre-agrarian cultures average 38
percent of their calories from fat. It's not uncommon for them
to derive 50 percent or more of their calories from fat. Yet
they do not suffer from the epidemic of maturity-onset heart
disease afflicting America.

(Source: The
Paleo Diet by L. Cordain)

What's
more, many of these hunter-gatherers have added new starches
over the last several thousand years. Before they assimilated
these semi-domesticated crops of sorghum, yucca, yams, plantains,
or maize, their fat intake would have been considerably higher.

That
is our prototypical diet. We ate it for millions of years while
natural selection perfected the complementary match between
dietary intake and metabolic needs.

To
be sure, there are problems with modern dietary fat. But lowering
your fat intake will only worsen your deviation from your natural
diet. Notice from the graph that we also eat much more carbohydrates
than we used to. So try to lower your total carbohydrates and
stay away from the recent additions to our diet that have a
high glycemic index. (See ETR
#1773.) Some of the worst offenders are cereals, potatoes,
breads, and pastas.

Apart
from eating foods with a low glycemic index, there is an important
step you can take to begin to fix this problem you inherited
with your birth into the modern world. Tomorrow, I'll show
you how.

[Ed.
Note: Dr. Sears, a practicing physician and the author of The
Doctor's Heart Cure and 12 Secrets to Virility, is a leading
authority on longevity, physical fitness, and heart health.]

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It's
Good to Know: The Relationship Between the Economy and Your
Investments

By
Charles Delvalle

Big
companies generally do better than small ones during economic
slowdowns, and growth companies generally do better than value
companies when the economy is strong. When you're choosing
investments, you should always take these business cycles into
account.

If
you're not sure which business cycle we're in at the moment,
look to the government for clues. According to Keynesian economic
theory, here's how the government can smooth out market cycles:

During
an economic boom, the government should cut spending, increase
taxes, and choke the money supply.

During
an economic slowdown, the government should increase spending
(on deficits), give tax breaks, and flood the markets with
money.

You
see the government practicing this brand of economics today
(although how well these actions work in practice is another
story). During the 2001 recession, taxes dropped and government
spending increased. Because gas prices and interest rates have
risen and act like a tax, this economic stimulus remained even
after the economy recovered.

But
now we're well into the economic recovery period – and, according
to some economists, in the early stages of an economic slowdown.
In other words, we're entering a cycle where you should orient
your portfolio toward big companies and value companies. Your
portfolio will weather the coming economic hard times much
better if you do.

[Ed.
Note: Charles Delvalle is the Managing Editor of ETR's Money
Insightnewsletter]

Word
to the Wise: Opprobrium

"Opprobrium" (uh-PRO-bree-um)
is scornful reproach or contempt.

Example
(as used by Janice
A. Radway in A Feeling for Books "Typically academic,
they disdainfully observed about many university press books
– 'too dry, too specialized, too self-absorbed for us.' In
their world, the word 'academic' was as much a term of opprobrium
as the word 'middlebrow' was in mine."

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson?

Infringements
can be punishable by up to 5 years in prison and $250,000
in fines. Are
you having trouble receiving Early to Rise messages?

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that Early to Rise gets delivered to your email box,
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Mad? Well FU!

Wednesday, July 26th, 2006

The
Internet's Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1791
Wednesday, July 26, 2006

Need Real Audio? Get it here for free

WEALTHY:
3 ways for Tyris to rev up his wealth-building (Michael
Masterson)

HEALTHY:
He who laughs … lasts

WISE:
Jack O'Leary on making sales

ALSO
IN THIS ISSUE:

The
number one selling mistake (Bob
Bly)

Picture
this … (Will Newman)

Add "uxorious" to
your vocabulary

*
Highly Recommended *

Nine
Ways To Explode More Profits

This
week my colleague Jay Abraham is practically giving away a
revolutionary business growth system for pennies-on-the dollar.

If
you want to start making a ton more money and have a clear,
direct path to real prosperity and business wealth, you
owe it to yourself to look into this program.

-
Patrick Coffey

Dear
Michael Masterson: "What is the best (safest) short-term
investment for me?"

"I
received Automatic
Wealth for Grads…and Anyone Else Just Starting Out as
a gift, and found it was a great start for my financial planning
right outside of college. I have a job as a paralegal now and
plan to attend law school in a few years. I acted on your advice
regarding saving 15 percent of your income ASAP and putting
it into a conservative diversified portfolio for my 401(k).

"Along
those lines, I was wondering what the best (safest) short-term
investment would be for money I am setting aside to cover living
expenses during law school. I assume I will only have a year
or two to save for it, but am looking for a better option than
the low interest rates given in bank savings accounts.

"Thanks
for your help."

Tyris
K.
Staten Island, NY

Dear
Tyris,

Congrats
on setting aside 15 percent of your income for investments.
You have already distinguished yourself as a true wealth builder.
Most people your age don't have the discipline to do what you
are doing.

But
you are doing even more. It appears that you are not only putting
aside 15 percent of your paralegal income for your long-term
wealth, but setting aside additional funds to finance your
living expenses in law school. Good work!

I
asked Andrew Gordon, ETR's financial expert and editor of INCOME (our
newest investment service – If you'd like to be one of the
first to learn about it, send an email to INCOME@etrfeedback.com),
what he recommends for the best short-term ROIs. Here's what
he said:

"It's
hard to find an investment that will give you a great ROI.
Most dividend-paying companies don't pay more than three percent,
and you'd be pressed if your investment went down with the
market.

"Your
safest bet is a money market account paying about five percent
per year. But if you are willing to accept a little risk, then
buying a limited partnership (LP) or Canadian trust that's
involved with commodities (preferably oil) is a good bet to
take. These companies are required to pay out their earnings,
or they lose their tax exempt status. They also tend to appreciate
a good amount, giving you a total yield of about 12 to 15 percent
(dividend plus appreciation).

"And
if your brokerage offers a DRIP (Dividend Re-Investment Plan)
account, even better. This allows you to re-invest your dividends
and compound the return you receive."

Good
advice for your short-term investing. And, Tyris, since you
are already a proven performer, I'm going to make three additional
suggestions for you.

1. To
supplement the valuable skills you'll learn in law school,
begin learning about sales and marketing right now. Even
if you decide to practice law in the future, knowing how
to sell your legal time will make a huge difference in how
much you'll be able to charge for it. You can get to work
immediately by investing in ETR's Direct
Marketing University and/or the AWAI Accelerated
Program for Six-Figure Copywriting.

2. To
hit your short-term savings goals more quickly, start working
a part-time job on weekends. Find something that pays at
least $20 an hour. You can paint houses, cut lawns, put up
wallpaper, etc. Promote yourself (in affluent neighborhoods)
by handing out fliers in parking lots and mailboxes and posting
notices in grocery stores.

3. Once
your little side business is up and running, you'll be able
to sell it … and have even more money to invest in your
future. (Find out more about developing a side business by
getting Paul Lawrence's Microbusiness program.)

I
know you can be successful, because you will be doing exactly
what I did when I was your age – working two jobs, attending
graduate school, and developing extra financially valuable
skills on the side.

-
Michael Masterson

"Simon
and Schuster runs a sales contest every year. The winners
get to keep their jobs."

-
Jack O'Leary

Mad?
Well, FU!

By
Robert W. Bly

What's
the number one mistake that causes entrepreneurs, executives,
salespeople, and marketing professionals to spin their wheels,
waste their time chasing after people who don't want to buy,
and experience enormous frustration when following up on leads?

It's
the failure to first determine whether the person making the
inquiry is a genuine, qualified prospect.

But,
how can you quickly, easily, and accurately determine whether
an inquiry is coming from a qualified prospect? By using my "MAD
FU formula."

The
MAD FU formula has nothing to do with anger (or any other emotion)
or the four-letter "F" word. Rather, MAD FU stands
for the five qualities that differentiate a qualified prospect
from a time-waster or tire-kicker: Money, Authority, Desire,
Fit, and Urgency.

MAD
FU says that to qualify a lead, you have to ask them a series
of questions to determine (1) if they have the Money to afford
what you are selling, (2) if they have the Authority to buy
it, (3) if they have a strong Desire to own it, (4) if they
are a good Fit for your business, and (5) if they have a sense
of Urgency.

Let's
look at how to do this quickly.

First,
Money: Can the prospect afford what you are selling?

The
easiest way to determine this is to ask, "Do you have
a budget for this?"

Without
a budget, how can he possibly buy your product or service?

If
he says he does have a budget, ask, "Would you mind
sharing with me what your budget is?"

His
answer tells you whether or not he can afford you.

Second,
Authority: Can the person you are talking to write a check
or purchase order?

You
can determine this by asking, "Who else in your organization
is responsible for making this purchase decision?"

Third,
Desire. How intense is the prospect's desire to own your
product or get your service?

You
can gauge his desire through the content of your conversation
with him as well as through his tone and body language.

The
best prospects give you clear indications that they have
a burning desire to own your product or have you solve their
problem.

Fourth,
Fit. How good a fit is this prospect for what you're selling?

Is
there good personal chemistry between you and the prospect?
Does your product or service best meet his needs … or,
in truth, would he be better off using another vendor?

Fifth,
Urgency. What is the prospect's timeframe for taking possession
of this product or having this service performed?

If
he's in a big hurry, it will be easier to close the deal.
But if the prospect has no sense of urgency, you may spin
your wheels for months – even years - chasing after him.

The
lesson? When the phone rings with a call from a potential customer,
don't get too excited.

First,
qualify the lead with MAD FU. Does the prospect have the Money,
Authority, and Desire to buy? Is he a good Fit for what you're
selling? Is his need Urgent and immediate?

The
more "yes" answers you get to the MAD FU questions,
the better your chances of making the sale.

[Ed.
Note: Bob Bly is the editor of ETR's
Direct Marketing Masters Edition, a program to
help you start your own successful direct-mail business. Sign
up for Bob's e-zine, The
Direct Response Letter.]

* Highly
Recommended *

Make
An Investment In Yourself…

Today,
I'd like to tell you about the easiest
way to immediately advance your career–no matter
what field you work in.

In
fact, you could add anywhere from $25,000 to $50,000 to even
$100,000 a year to your salary right now – and it wouldn't
involve changing careers, starting a business or going back
to school.

At
the same time, you'd also be joining the ranks of a prestigious
organization of professionals that earn executive-level salaries
every year without ever asking for a raise, without ever having
to count on that elusive 'big promotion' to boost their incomes.

Sound
crazy? I might have thought so too… except I
have a friend that did exactly that.

-
Patrick Coffey

The
Effect of Laughter on Heart Health

By
Jon Herring

A
new study finds proof that laughter may be the "best medicine" after
all – and not just because it relieves stress. It actually
boosts cardiovascular health.

Researchers
from the University of Maryland monitored people as they watched
two movies – one sad, one funny. After the show, 95 percent
of those who had watched the funny movie had an increase of
blood flow. 74 percent of those who watched the sad movie had
diminished blood flow.

And
that's not all. Laughter strengthens your immune system and
releases powerful, painkilling endorphins into your bloodstream.
So in addition to regular exercise, put a smile on your face
and give in to a hearty laugh at every opportunity.

(Source: ABCNews.com)

Writing
Tip: The Difference Between "Active" and "Passive" Voice

By
Will Newman

The
purpose of marketing copy (and a lot of business writing) is
to persuade. To convince your reader to buy a product (or an
idea) … donate money (or time) … or vote for a candidate.
The best persuasive writing tends to be conversational. And
the easiest way to be conversational is to write in the "active" voice.

Think
about it …

You
chat with friends almost exclusively in active voice. In other
words, you usually put the person doing the action at the beginning
of the sentence. You say, "Bonds smashed the homerun" instead
of "the homerun was hit by Bonds."

Active
voice makes your sentences livelier and more vivid. It's easy
to picture Bonds clobbering a ball out into McCovey Cove. Given
the right words, you can visualize it mentally and just about
hear the crowd roar.

The
opposite of active voice is "passive" voice. Here's
an example: "While visiting China, a brand-new idea in
vitamin supplementation was discovered by Dr. Smith." You
feel like Dr. Smith just stood around until he accidentally
bumped into the idea, right?

Now
let's change that sentence to active voice: "Dr. Smith
discovered a brand-new idea in vitamin supplementation while
visiting China." That's much better, isn't it? You can
almost see him talking to herbalists and picking plants beside
the Great Wall.

There
are exceptions to this rule, of course. But your writing will
be stronger and more convincing when you put the person doing
the action at or near the beginning of the sentence and before
the verb.

[Ed.
Note: Will Newman is a master copywriter and the editor of
AWAI's Golden
Thread - a free online newsletter loaded
with writing and marketing secrets, tips, and insights.]

* Advertisement *

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Could Earn 5% PER MONTH on Your Money

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is a way for you to earn 5% PER MONTH on your money… with
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Here's
how you get in…

Word
to the Wise: Uxorious

A
man who is "uxorious" (uk-SOR-ee-us)
is excessively fond of or submissive to his wife. The word
is derived from "uxor" – the Latin word for "wife."

Example
(as used by Michael Browning in The Palm Beach Post): "[Henry]
Flagler seems to have been an uxorious, domestic man, who liked
the comfort and companionship of a wife at his side."

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson?

Infringements
can be punishable by up to 5 years in prison and $250,000
in fines. Are
you having trouble receiving Early to Rise messages?

Ensure
that Early to Rise gets delivered to your email box,
click below:http://www.earlytorise.com/whitelisting.htm

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you'd like to suggest Early To Rise to a friend, please
point them to:http://www.earlytorise.com/SuccessPartnership.htm

To
BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/ or
email support@earlytorise.com

www.EarlyToRise.com

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12 Reasons Private Money Will Propel Your Real Estate Investments

Tuesday, July 25th, 2006

The
Internet's Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1790
Tuesday, July 25, 2006

Need Real Audio? Get it here for free

WEALTHY:
How my business secures unlimited cash (Alan Cowgill)

HEALTHY:
Is your weight killing your career?

WISE:
Robert Benchley on money

ALSO
IN THIS ISSUE:

The
problem with RP's sales letter (Michael
Masterson)

A
trip down memory lane

Add "sapient" to
your vocabulary

*
Highly Recommended *

Give
Yourself a Nice Pay Raise – And A Three Day Weekend, Every
Weekend

By
the end of this week, you can give yourself a pay raise. How
does an extra $20/hr sound… and schedule a few days vacation
while you re at it!

After
a month or two, how about another raise… to $2,000 a week.

It s
happening everywhere. Ordinary people — including folks who
never finished school — starting their own businesses…
and making side incomes in the neighborhood of $40,000… $60,000…
even $100,000 or more a year.

They're
living the American Dream. Now it s time for you to start living
it too. Read
on…

-
Charlie Byrne

"There
is probably not more than one hundred dollars in cash in
circulation today. That is, if you were to call in all
the bills and silver and gold in the country at noon tomorrow
and pile them on the table, you would find that you had
just about one hundred dollars, with perhaps several Canadian
pennies and a few peppermint Life Savers."

-
Robert Benchley

12
Reasons Private Money Will Propel Your Real Estate Investments

By Alan Cowgill

In Message
#1786, I explained that one of the most critical elements
of real estate investing is where to find the money to fund
your deals. And I said there are 6 sources that most investors
use, but which I have found to limit my profitability and
control … and waste my precious time:

1.
Banks
2. Credit cards
3. Lines of credit
4. Creative techniques with the seller
5. Partner(s)
6. Hard-money lenders

In
that article, I discussed the pitfalls of each of these sources
of cash, and suggested that with Private Money Lending, you
can avoid the headaches and increase your profitability.

Why
I Turned to Private Money Lending

My
burning desire to finally become a full-time real estate investor
had come to fruition. I quit my full-time job of 17 years in
November of 2001. With this career change, banks did not want
to touch me with a 10-foot pole. I immediately needed to face
the nagging problem: "Where do I find private investors
to fund my real estate deals?"

Without
a serious influx of cash to acquire and rehab properties, I
would not be able to take my business where I wanted it to
go.

Funding
was a part of the business that I had neglected. It had been
sitting on a back burner, but now moved up to my number one
business priority.

I
decided to implement a few
key marketing strategies to attract private investors.

When
I took that step, everything changed for the better.

How
My Real Estate Business Took Off With Unlimited Cash

What
are some of the
advantages of using private money for your real estate
investments?

1.
Fast access to cash means you can often buy property at a
discount.

2.
You don't have to deal with credit checks, and the load doesn't
show up on your credit report.

3.
You have access to unlimited funds. Within four months of
marketing for private lenders, I had more cash than houses,
and my network just keeps growing.

4.
You have control. You set the rules. And you don't have any
partners to argue with, which saves time and money.

5.
You can help your friends and family who invest with you
by providing a high return for their money. You also create
genuine relationships with other private lenders who help
you grow your business. You are not a number or a balance
sheet to these people.

6.
You can get some of your profit when you buy.

7.
You don't have to make monthly payments, so you have cash
to work with. You pay off your loan once you sell.

8.
Private loans are far more flexible than most other financing.
As long as you and the lender agree, you should be able to
structure the loan to suit your needs.

9.
You can make offers with confidence. No bank has to come
and qualify the property.

10.
You can structure quick and more profitable exit strategies
for selling without pre-payment penalties.

11.
You save money, because you have no down payment, no points,
no shared profits.

12.
You can fund the purchase of defaulted paper. (When dealing
with foreclosures, there is often no time to wait for approval
of a traditional loan.)

In
essence, private loans can help you build a foundation for
a very profitable business buying and selling homes.

In
this business, when a deal comes along, you have to move fast.
Many investors have watched a deal slip through their hands
while they waited for the bank to approve their loan. But
when you have private money available, that won't happen
to you. You can make an offer knowing you can go ahead and
set a closing date. Meanwhile, your competition is wondering
how you did it so quickly!

[Ed.
Note: Alan Cowgill is a speaker, author, and real estate entrepreneur
who has bought or sold over 200 investment properties. You
are invited to join a select group of Early to Rise readers
in an exclusive teleseminar and listen to Alan speak about
how to secure private money and use the cash to propel your
real estate business. Learn more
now.

The "Tossed-Salad" Approach
to Marketing

By
Michael Masterson

Recently,
RP sent me a draft of a sales letter he was working on and
asked for my critique. The copy was strong, but there was a
big problem with it. And this is a problem that is so common
among copywriters, new and experienced, that I wanted to share
it with you.

Like many copywriters, RP was trying to sell every single aspect
of his client's product at once. But that makes for copy that's
messy … and weak. Instead of a strong sales letter, you have
a tossed salad.

That's an indication of either timidity or confusion on the part
of the writer.

If the product is good, it will have piles of benefits and multiple
ideas that could all pique your readers' interest.

But you can't lead with all of them.

You must determine your core marketing proposition – just ONE
of your product's central ideas or promises.

That's
it. Pick ONE. And sell it strong.

[Ed.
Note: No matter what role you play in your company's marketing
efforts, AWAI's
Accelerated Program for Six-Figure Copywriting

*Highly
Recommended *

Access
to Unlimited Cash to Fund Your Investments

We
were blown away… Within a month we received a commitment
of over $1.4 million. All this happened when after 20 minutes
of presenting your private lending slide presentation in his
office on our laptop he interrupted and asked, "What could
you do with a million."

Troy
Wilkinson

Learn
how to quickly gain access to unlimited cash to fund
your real estate investments through private money loans.

The
Double-Edged Sword of Obesity

By
Jon Herring

Being
overweight is not only a health risk, it can also reduce your
motor skills and mental ability. Researchers recently found
that, in general, individuals with more abdominal fat and higher
blood pressure performed most poorly on both types of tasks.

In
other words, obesity can kill your golf game … and your career
… and YOU at the same time.

To
reverse these harmful risk factors …

1.
Be consistent with your exercise program. If you don't exercise
regularly right now, begin by participating, several times
a week, in an activity you enjoy. Maybe salsa dancing, swimming,
or walking. There are lots of ways to burn calories without
spending hours in a health club.

2.
Reduce your consumption of sugar and starchy foods.

3.
Focus on eating whole, natural foods, such as lean proteins
(wild salmon, chicken, lean red meat), fruits, vegetables,
and nuts.

(Source:
International Journal of Obesity)

Reader
Feedback: "Thank you for getting the word out about
health and nutrition!"

"Thank you for such a great, insightful newsletter. Every
day, I am able to get a new idea or perspective on the more important
things in life: health, wealth, and wisdom.

"I
especially want to commend your health editor, Jon Herring,
for getting the word out about correct, unbiased health and
nutrition information. His articles, specifically the ones
concerning fat and cholesterol, are a breath of fresh air in
the age of misinformation
and confusion about what constitutes a healthy lifestyle."

Marc
Asheville, NC

*
Advertisement *

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Could Earn 5% PER MONTH on Your Money

Here's
how you get in…

Living
Rich: Vintage Radio

By
Suzanne Richardson

You
want to relax, unwind, and open your imagination. You could
pick up a book – but RadioLovers.com is an alternative that
you can share with friends and family.

RadioLovers.com has
a wide selection of radio shows from the "good old days," before
television sets were standard fixtures in American homes. You
can listen to Batman or Buck Rogers, Benny Goodman or Blondie
… and many more.

The
best part? It's free. Simply click on the link for your favorite
show, close your eyes, and be transported to a simpler era.

Word
to the Wise: Sapient

"Sapient" (SAY-pee-unt)
is another way of saying "wise." It comes from the
Latin for "to taste, to have sense, to know."

Example
(as
used in a New York Times review of Shadow Play "He
also gives much of the book over to the voice and point of
view of Wyatt's bright, quirky Aunt Ellen, who functions as
a sapient observer of the world of the novel."

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson?

Infringements
can be punishable by up to 5 years in prison and $250,000
in fines. Are
you having trouble receiving Early to Rise messages?

Ensure
that Early to Rise gets delivered to your email box,
click below:http://www.earlytorise.com/whitelisting.htm

If
you'd like to suggest Early To Rise to a friend, please
point them to:http://www.earlytorise.com/SuccessPartnership.htm

To
BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/ or
email support@earlytorise.com

www.EarlyToRise.com

Rating: 0 (from 0 votes)

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What's Your Number?

Monday, July 24th, 2006

The
Internet's Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1789
Monday, July 24, 2006

Need Real Audio? Get it here for free

WEALTHY:
The question that turned into a book (Michael
Masterson)

HEALTHY:
3 ways to naturally boost testosterone

WISE:
Harry Emerson Fosdick on retirement

ALSO
IN THIS ISSUE:

Testing
… 1 … 2 … 3 … Can you hear me? (Peter Fogel)

A
lesson in equality

Add
"quondam" to your vocabulary

*
Highly Recommended *

He'd
Have Called Them Crazy – Or Worse!

With
the Internet, it's now possible to spend no more than a few
dollars, write a couple of very basic ads, and have instant
access to millions of potential customers all in a matter of
minutes.

If
anyone had told Jim Sheridan he could bank thousands in just
24 hours… without any product of his own… without spending
a penny on getting it or promoting it, he'd have justifiably
said they were nuts.

But
Jim made a decision that he would overcome his skeptical nature
and give it a go. Boy, is he glad he did! That one deal alone
banked him $187,296 in one day.

The
great news is – you can copy Jim's plan exactly. The program
is called Instant Internet Income and I guarantee it does exactly
what it says it does.

Take
a look at how Jim brought in over $175,000
in a single day!

-
Patrick Coffey

"Don't
simply retire from something; have something to retire
to."

Harry
Emerson Fosdick

What's
Your Number?

By
Michael Masterson

How
much money do you need to retire? To quit working and be financially
secure for the rest of your life? Have you thought about that?

Lee
Eisenberg has. In fact, he's written a book about it.

Eisenberg
is a former editor of Esquire magazine. In his mid-fifties,
he admits, he found himself asking this question. And, being
a guy who makes a living thinking and writing about things,
he decided to turn his inquiry into a book.

The
book is titled The
Number, and the number refers to the answer
to that question: How much money do you need before you can
shove the job and kick back?

The
book is a smart, sometimes smart-alecky, discussion of America's
"debt-warp" culture and our preference for spending
over saving. And because we are in debt, Eisenberg argues, most
of us will never be able to afford to retire … even though
we desperately want to.

As
we get older, Eisenberg says, we begin to think more and more
about The Number. We wonder what The Number is and how we can
attain it. Our infatuation with The Number, Eisenberg suggests,
is symptomatic of America's spiritual shallowness. He makes
fun of financial planners and pundits who provide easy formulas
for figuring The Number. But then he spends the final chapter
doing just that.

Eisenberg's
complaint is that online calculators and magazine worksheets
are deeply flawed because they are "deaf and dumb"
when it comes to what it takes to "lift your spirits and
make your heart sing through old age."

A
financial plan without "a meaning plan," Eisenberg
says, "leads straight to the thudding revelation that
– duh – all the money in the world doesn't buy happiness."

Eisenberg
finds his "meaning plan" in "life-planning guru" George
Kinder.

Kinder
believes you have to "probe deeply into the soul and/or
retain an empathetic advisor to help you explore your psyche
before you can aspire to a custom-made financial plan."

But
apart from the New Age rhetoric, Kinder's ideas on picking
your Number look pretty standard. The Eisenberg/Kinder system
is as follows:

1. Total
up your invested assets (stocks and bonds, cash, etc.) and
multiply by .04. This, Eisenberg says, tells you how much
annual investment income you can expect to withdraw each
year without worrying about running out of money before you
die. (That is a low number – maybe very low. But it's a number
that many financial planners are using today.).

2. Add
in the annual value of any home equity you have and divide
your total equity by the number of years you expect to live.
If you are 50 and have $600,000 in home equity and expect
to live to 80, the annual value of your real estate would
be $20,000.

3. Add
any income you expect from inheritances. (Again, total inheritance
divided by the number of years you expect to live.)

4. Add
the amount of Social Security you expect to get per year.
(You can figure this out by clicking
here.)

5. Add
any expected annual pension payments.

6. Add
any income you expect to earn from royalties, fees, part-time
work, etc.

What
struck me about this formula is that it doesn't give you The
Number at all. Rather, it tells you what your yearly retirement
income is likely to be (expressed, for simplicity sake, in
today's dollars) based on your current net worth.

That's
an interesting calculation. And it is something you should
do, if you haven't done it already. But chances are, when you
get through with the calculation, you won't be happy with The
Number you will get.

In
other words, the total yearly income you could get from your
stock and bond funds, IRAs, pension payments, Social Security
payments, etc. will probably not support the kind of lifestyle
you are hoping to enjoy.

And
since you can't change the income you'll get from Social Security
or your pension plan (if you have one), you are back to asking
the question that Eisenberg began his book with: If my current
invested assets aren't enough to retire on, what is The Number
that is?

Financial
planners have all sorts of clever and sometimes complicated
ways of figuring this out. And most include what Eisenberg
calls the "satisfaction factor," which he describes
as the percent of your current yearly expenses that you need
to live a happy life.

Eisenberg
says that most people make the mistake of thinking that happiness
is more expensive than it really is. He imagines a healthy
retirement lifestyle as one where "you meditate every
morning, then devote a few hours to writing the great American
novel, and the rest of the day to doing volunteer work in the
community."

"This
life, or some variation of it," he says, "will generally
require significantly less money than what you spend now, not
to mention the fact that you won't have commuting-to-work costs;
you'll need to buy fewer spiffy suits and dressy shoes; and
you probably won't have to shell out on things like maintaining
a boat or on mortgages you'll have either paid off or gotten
rid of by jettisoning excess real estate that isn't integral
to the dream."

He
asks: What is a reasonable satisfaction number? Eighty percent?
Seventy percent? Sixty percent?

"You
make the call," are his final words.

Just
like a magazine editor. Leads you to the ultimate question
and then tells you to answer it yourself.

I'll
give you my quick and dirty formula on Friday … and I'll
see if I can be more definite than Eisenberg was.

Men:
Testosterone Is Not Your Enemy

By
Jon Herring

For
decades, many doctors believed that testosterone hardened arteries
and increased a man's risk of heart disease. New research has
shown just the opposite.

A
Finnish study published in the Journal of the American
College of Cardiology found that healthy testosterone
levels protect against atherosclerosis (hardening of the arteries).
The research also revealed that men with low testosterone had
high plaque buildup in the carotid artery – a precursor to
heart disease and heart attack.

You
can boost testosterone naturally, without shots, pills, or
supplements. Here are three ways to do it:

1. Expose
yourself to sunlight for 10 minutes to a half-hour each day.

2. Do
resistance exercises (with bodyweight or weights) on a regular
basis.

3. Eat
foods known to support testosterone production, including
eggs, oysters, lean beef, wild fish, nuts, and garlic.

* Highly
Recommended *

You
Can Get All The Money You Want From People, Not Banks….And
Get It Faster, Easier And There's No Limit To How Much You
Can Borrow.

Getting
money to
do real estate deals needn't have anything to do with going
to a bank, filling out an application, putting up down payments
or waiting to be approved. Assertive investors don't need
to go near banks that want to control their lives and tell
them what they can or can't qualify to borrow.

Learn
how to get all the money you want now.

-
Kam Weiler

The
"Speaker Friendly" Room

By
Peter J. Fogel

More
than 28 years of stand-up comedy and speaking experience has
proven to me that to get sitting-on-the-edge-of-their-seats
attention from your audience, you absolutely must establish
intimacy with them.

It's
your speech, your career … and it could be your company's
bottom line at stake here. If they snooze, you lose.

The
closer you are to your listeners, the more connected they'll
be to you and your message. So it's best if you're in a room
where the stage is placed as close to the audience as humanly
possible. But even if you're speaking in a large airplane hangar
of a room, you can still create the sense of intimacy that's
so necessary to make a connection. Here's how:

1. Slow
your delivery down so that everyone present hears your pearls
of wisdom. You don't want folks having to play catch-up by
whispering to each other, "What'd he say?"

2. If
you're in a 900-seat theater and only 75 people show up,
entice them into the front rows.

3. To
make an even greater impact, leave the stage entirely and
stand on the floor right in front of them. (This works especially
well when your audience is smaller than expected.)

Follow
these three steps, and I guarantee you'll connect immediately
with your listeners. (How your speech goes after that is up
to you.)

[Ed.
Note: Peter J. Fogel is a copywriter/speaker/humorist and the
creator of Peter "The
Humorator" Fogel's Guide to Effective Public Speaking,
an e-book/DVD/audio program.]

Worth
Quoting: "All men are NOT born equal."

From
a letter written to Bill Bonner at The
Daily Reckoning…

"I'd
like to share a grammar school lesson I got in the fifth or
sixth grade of Catholic elementary school. Bear in mind that
this was the fifties, and the boys were taught by the Christian
Brothers. These guys were tough. Many of them, if not all,
were WWII or Korean War vets. And, they had answers for most
tough questions. They also were pretty blunt. And, not a lot
of patience for distinctions that did not make a difference.
Strangely, they took a pretty strong position on [the subject
of equality].

"Jefferson
wrote 'all men are created equal.' To these battle-hardened
vets, there was nothing 'wrong' about this assertion. Quizzically,
they would say, 'All men ARE created equal. But, all men are
NOT born equal.'

"They
made a BIG deal out of that. You had to approach every person
with an open mind. With justice for the SOBs (Swell Old Boys)!
With charity for all the people who weren't born with the advantages
we had. Report cards had things like 'respects the rights of
others,' 'works well with others,' and my personal favorite:
'helps others reach their potential.'

"There
were a lot of funny lessons all designed to help us learn what
they were trying to teach. There was one activity that had
envelopes with rewards and punishments in them at random -
with random rewards and punishments written on the outside.
Lesson: Don't judge a book by its cover. Tests where all the
students' grades were equal to the lowest grade in the class.
Lesson: teamwork. Classes were split into sections – smart,
average, stupid, and dumb – with tests graded on improvement.
Lesson: Just cause you're smart doesn't guarantee you'll win.
Halfway through a test, the rules were changed, no sympathy.
Lesson: Life throws curves.

"And
we had to adapt, live with it, and grow up.

"So,
there is a theoretical 'created,' like the theory of poker.
And then there is the 'born,' like playing the hand you're
dealt.

"Hope
this ramble makes some sense, and explains what I think Jefferson
was trying to say. Seems obvious to me, but then I was taught
by some Marines about life."

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owe it to yourself to look into this opportunity.

-
Will Bonner

Word
to the Wise: Quondam

"Quondam"
(KWAHN-dum) – from the Latin for "when" – is a fancy
way of saying "former."

Example
(as used by David Freeman in One
of Us): "There was an exception to this
in the form of Mrs Edna Parsons, a formidable Englishwoman
who had once been the Prince's nanny and now served as proctor,
supervising his behaviour. She was about fifty and true to
her quondam profession, she could be quite strict."

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson?

Infringements
can be punishable by up to 5 years in prison and $250,000
in fines. Are
you having trouble receiving Early to Rise messages?

Ensure
that Early to Rise gets delivered to your email box,
click below:http://www.earlytorise.com/whitelisting.htm

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you'd like to suggest Early To Rise to a friend, please
point them to:http://www.earlytorise.com/SuccessPartnership.htm

To
BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/ or
email support@earlytorise.com

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A Billionaire Success Strategy

Saturday, July 22nd, 2006

The
Internet's Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1788
Saturday, July 22, 2006

Need Real Audio? Get it here for free

WEALTHY:
The U.S. Mint strikes again!

HEALTHY:
How 150,000 women lowered their risk of hypertension

WISE:
Richard Parson on hope

ALSO
IN THIS ISSUE:

Why
billionaires never miss a thing (Robert L. Cox)

War
and rugby (Michael Masterson)

Add
"recondite" to your vocabulary

*
Highly Recommended *

Did
that headline catch your eye?

How
about this one:

"32
Ways to Save Time and Money From the Pages of Good Housekeeping."

Gene
Schwartz knew the power of a compelling headline. He wrote
those two – and went on to generate over $2 billion in advertising
sales during his career.

Now
you can find out, step-by-step, how to accomplish breakthrough
marketing results no matter what you are selling, with our "accelerated
marketing" program.

If
you are involved in any form of sales, the benefits you'll
receive could be worth hundreds of thousands to you in future
earnings. Read
on…

-
Charlie Byrne

The
Golden Buffalo

By
Charles Delvalle

With
the recent revival of the coin collecting market, the U.S.
Mint has introduced a one-ounce, 24-karat gold coin that will
surely rise in value in the coming years. Based upon American
sculptor James Earle Fraser's revered buffalo nickel of 1913,
the new coin has been dubbed "the Golden Buffalo."

The
Golden Buffalo is very special, because it's the first of its
kind, it's the first strike (meaning it's a coin struck shortly
after a new die, or design, is put into use), and only a limited
number will be produced. In other words, it's the kind of uncommon
and distinctive coin that collectors seek out.

Take,
for instance, the 1997 American Silver Eagle. The first strike
of this coin is 3 to 4 times more valuable than the ordinary
1997 Silver Eagle. You can expect the same kind of value explosion
for the Golden Buffalo.

Adding
a few of these coins to your portfolio is a good way to diversify
your holdings … and make a nice profit down the road. It's
as easy as calling the U.S. Mint directly at 1-800-USA-MINT.
The proof edition coins are going for $800 each. Don't delay.
Buy yours soon … before the first-strike coins are gone.

[Ed.
Note: Charles Delvalle is the Managing Editor of ETR's
Money Insight

"Hope
might be a virtue, but it is rarely a strategy."

-
Richard Parson

A
Billionaire Success Strategy

By
Robert L. Cox

My
experience has given me a VIP seat in the world of the truly
wealthy. As a business consultant for the past 30 years, I
have had the great fortune to work with several individuals
who are now billionaires. That's right ... I said billionaires,
not millionaires. (Although I have worked with them, too.)
My client list includes:

Roy
Speer and Lowell W. (Bud) Paxson, co-founders
of Home Shopping Channels - which went on to become the
Home Shopping Network. Bud also expanded into PaxNet TV,
his own cable channel. "If a picture is worth 1,000
words,"
these gentlemen figured, "we'll make money putting items
on TV 24 hours a day."

Harris
Rosen, founder of Rosen Hotels &
Resorts, the largest privately owned hotel chain in the Southeast
United States. Harris focused on location, location, location,
and ownership with little or no financing.

Dennis
Fontaine, founder of Discount Auto Parts. Dennis
believed customers would value the convenience of a one-stop
store rather than having to go into a dealership to buy
parts and accessories. He was right.

A
billion dollars is a great benchmark of success. So why not
learn the techniques that have already proven to be successful?
Because if you have not yet gained the wealth you deserve,
you need to start doing things differently.

The
first thing you can learn from these billionaires is that money
has no master. People are not born to be rich.

None
of us say "money" as our first word. However, we
all become aware early on that the more money a person has,
the more options and freedoms he can exercise in his everyday
life.

The
billionaires I've worked with all came from humble beginnings
(a factory worker, a grocer, a clerk, a shop-assistant). And
each was self-made in his respective industry. How did these
people succeed where others in the same location ... with the
same opportunities ... maybe even with more investment money
... could not manage the same success?

Perhaps
the most important reason is that they perceive more about
their environment than the average person. They have clarity
of vision. They see the hectic pace of business in slow motion.

Slow
motion? Yes, indeed. They don't need instant replay, because
they see everything clearly the first time. They do not perceive
the world as what they want it to be but rather as it truly
is. They are not walking around with their heads in the clouds.
No sir! They actively listen to, watch, and participate in
what is going on right now.

Some
of us have to see, hear, or read a second, third, or fourth
time before we "get it." Not these gentlemen. They
have trained themselves to be aware and open to the reality
around them . And this ability to see things wholly and clearly
upon first glance is something the average person doesn't possess.

Think
about it. When you watch a movie, do you catch everything the
first time? Probably not. Whenever you see a movie more than
once, you realize that there were things you missed the first
time around - the foreshadowing, some of the dialogue, or a
glimpse of the scenery. And if it was a good movie, that makes
the experience even more pleasing the second time around.

How
about going into a room that you have been in many times before?
I bet you could go into any room you're familiar with and see
many items you never noticed before. (Go ahead. Try it!)

How
is it possible that billionaires have the best employees, contracts
that favor their companies, and business strategies that bring
them tangible financial benefits year after year? The answer
is simple: They see more in people, contracts, and the various
business strategies that are offered them throughout their
careers.

Take
Roy Speer's, for example. Bud Paxson had offered the concept
of a shop-at-home TV channel to numerous investors. Where other
people couldn't or wouldn't, Roy saw the big picture. He listened,
perceived, and acted upon the wavelength of opportunity that
Bud presented to him. The result ... the Home Shopping Network,
and wealth for its owners and shareholders.

How
do billionaires do this ... over and over again? It's very
easy: They remove all distractions from their minds and concentrate
completely on the immediate situation. They maintain a clear
channel, and are not distracted by anything else.

When
a billionaire enters a meeting, it is all about "We are
here to make money." It's not about the weather. It's
not about what so-and-so is doing this weekend. It is not about
who has the best record in the NBA and who will win the playoffs.
(Unless, of course, that billionaire is Mark Cuban.) No. The
billionaire is ALWAYS READY to make money.

You
should be, too.

Whenever
you have a business meeting, prepare yourself in manner and
dress before entering. Clear your mind of all thoughts about
who is picking up the kids or why a project is stalling. Be
in the moment ... the real moment ... and be open to the unique
energies of that place and point in time. I promise that you
will come out of that meeting with more clarity and more purpose.

Imagine
your overall strategy to success in the same way. Intend to
consciously see more clearly ... listen more intently ... and
continually process your environment for what it is, not what
you hope it to be.

Nothing
wrong with hope. God bless us all, as we do need hope in our
lives. However, hope is not a strategy to success.

Today's
Action Plan: To have a different result, you must
do things differently. And, as I said before, if you have
not yet gained the wealth you deserve - or the health or
the options or the freedom - you need to do things differently
... and soon. A good way to start? Work on developing the
billionaire's ability to actively listen to, watch, and participate
in the immediate situation.

[Ed.
Note: Bob Cox is co-founder of the first TV shopping network
and the author of The
Billionaire Way. If you would like to think like a billionaire,
work like a billionaire, and achieve billionaire results, check
it out. ]

*Highly
Recommended *

You
Can Get All The Money You Want From People, Not Banks….And
Get It Faster, Easier And There's No Limit To How Much You
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Getting
money to do real estate deals needn t have anything to do with
going to a bank, filling out an application, putting up down
payments or waiting to be approved. Assertive investors don t
need to go near banks that want to control their lives and
tell them what they can or can't qualify to borrow.

-Kam
Weiler

Learn
how to get all the money you want now.

The
Quotable Mr. Franklin: On Doomsdayers …

"I
saw in the public papers of different states frequent complaints
of hard times, deadness of trade, scarcity of money, &c.
It is always in the power of a small number to make a great
clamour. But let us take a cool view of the general state of
our affairs, and perhaps the prospect will appear less gloomy
than has been imagined."

(Source:
The Compleated Autobiography, by Benjamin Franklin, compiled
and edited by Mark Skousen)

"B" Is
for "Beating" High Blood Pressure

By
Jon Herring

B-vitamins
are critical to good health, especially cardiovascular health.
And here's further proof: Women who took 800 micrograms of
folic acid (folate) a day lowered their risk of high blood
pressure by 33 percent.

The
study – presented at last year's High Blood Pressure Research
Conference – followed 150,000 women, ages 26 to 70. While the
younger women had the greatest reduction of risk, even women
in the older age group lowered their risk of high blood pressure
by 13 percent.

Natural
sources of folate include tomatoes, beans, and leafy green
vegetables. And there are many reputable brands of supplements
available online or at any health food store.

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ETR
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Masterson himself?

If
so, read on, because Early to Rise is looking to hire an experienced
copywriter to join our team as a full time employee!

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In
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Interested
in showing us your best stuff? If so, send a blank email to GreatCopy@ETRFeedback.Com.

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Recommended
Viewing

By
Michael Masterson

I
saw two documentary movies last week that I recommend to you:

(1) The
Fog of War, an Oscar-winning portrayal of Robert
McNamara, who worked as Defense Secretary for Kennedy and
Johnson. Directed by Errol Morris, this movie gives you
an insider's view of the Cuban Missile Crisis, the Cold
War, and Vietnam.

(2) Murderball,
a compelling film about rugby-playing quadriplegics in the
World Championships and the Paralympic Games. This movie
won the Audience Award at the Sundance Film Festival in 2005.

Word
to the Wise: Recondite

Something
that is "recondite" (REK-un-dite)
is concerned with obscure subject matter.

Example
(as used in a New York Times article about Roberto Benigni):
"Among his playmates he counts the Italian novelist and
semiotics professor Umberto Eco, whom he befriended 15 years
ago when they engaged in a fierce ottava rima competition that
lasted for weeks. They still trade complicated riddles and recondite
guessing games by mail."

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson?

Infringements
can be punishable by up to 5 years in prison and $250,000
in fines. Are
you having trouble receiving Early to Rise messages?

Ensure
that Early to Rise gets delivered to your email box,
click below:http://www.earlytorise.com/whitelisting.htm

If
you'd like to suggest Early To Rise to a friend, please
point them to:http://www.earlytorise.com/SuccessPartnership.htm

To
BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/ or
email support@earlytorise.com

www.EarlyToRise.com

Rating: 0 (from 0 votes)

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The Fast Track to Six Figures

Friday, July 21st, 2006

The
Internet's Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1787
Friday, July 21, 2006

Need Real Audio? Get it here for free

WEALTHY:
Real protection for your portfolio

HEALTHY:
Why skim milk makes you fat

WISE:
Ayn Rand on success

ALSO
IN THIS ISSUE:

An
AWAI success story (Michael
Masterson)

Michael
Masterson's impressions of Japan – ETR readers weigh in

Add "assiduous" to
your vocabulary

*
Highly Recommended *

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of presenting your private lending slide presentation in
his office on our laptop he interrupted and asked, "What
could you do with a million."

Troy
Wilkinson

Learn how
to quickly gain access to unlimited cash to
fund your real estate investments through private money
loans.

Why
Diversify?

By
Andrew Gordon

I
have no idea what's in your stock portfolio. But I bet it's
a lot less diversified and not nearly as safe as you think.

Did
you diversify through high growth and high tech? How
about commodities and emerging markets? Or domestic
steel and foreign steel? Sorry. There's much more
overlap and similarities in these combinations than you think.

So, how do you diversify?

1. Invest
in companies that go in opposite directions when driven by
similar market forces. For example, iron and steel companies
seem closely related. But when iron-ore-mining companies benefit
from high iron prices, steel companies suffer. And steel companies
love it when iron is cheap … but then the iron-mining companies
suffer.

And
since a lot of commodities come from emerging countries (Peru,
Venezuela, South Africa, Russia, Kazakhstan, Indonesia plus
a bunch of others), these countries can suffer when the price
of their commodity exports goes down. Instead of investing
in commodities and emerging markets, try commodities and Japan.
With no mineral or energy resources to call its own, the Japanese
economy is much more vulnerable to rising commodity prices
than the U.S. economy.

2. Invest
in some companies that do well in times of economic prosperity
(like retail stocks) and others that do well in times of economic
slowdowns (like steady dividend-paying companies).

But
to truly diversify in a global economy knitted much more closely
together than it was just 3-5 years ago, you need to invest
across the board. Put money into stocks, bonds, precious metals,
collectibles, and property. They're not all going to go down
at once.

A
truly diversified portfolio will give you returns in all kinds
of weather, while limiting your losses. When bad things start
to happen, your portfolio should only catch a slight cold,
while others are catching pneumonia.

[Ed.
Note: Andrew Gordon, ETR's financial expert, is the editor
of our new investment service, INCOME. Each month, he uncovers
specific stocks that promise safety (first and foremost), along
with much higher-than-average profit potential. If you'd like
to be one of the first to learn about it, send an email to INCOME@etrfeedback.com.]

"The
ladder of success is best climbed by stepping on the rungs
of opportunity."

-
Ayn Rand

The
Fast Track to Six Figures

By
Michael Masterson

When
American Writers & Artists Inc. asked me to help develop
a program to teach people copywriting, we considered lots of
different names for it. I was always a little uncomfortable
with what they chose – "Michael
Masterson's Accelerated Program for Six-Figure Copywriting" -
because it contains much more than my ideas. Lots of great
copywriters put their best tricks and techniques into this
program, including co-founders Don Mahoney and Paul Hollingshead,
the legendary Bill Bonner, superstars Bob Bly, Peter Betuel,
Herschell Gordon Lewis, and others.

Because
of the wealth of the contributions and the fact that the program
has been assiduously updated and improved every year since
it was first developed in 1997, this is – by far – the most
comprehensive and authoritative learning system of its kind
in the world.

It's
also very effective. Come into the AWAI headquarters here in
Delray Beach and you'll see, proudly hung on the wall, hundreds
of unsolicited testimonials from people whose lives have been
changed by taking this program.

A
recent case in point is a guy named Joshua Boswell.

Joshua
signed up for the program in April 2005 … and really got
serious about it last June.

He
told Katie Yeakle, Executive Director of AWAI, "While
I had a strong gut feeling that I SHOULD take the program -
I had PLENTY of reasons why I should not."

Here
is an insight into that fateful day, in Joshua's words:

"You
have to understand … the day I got AWAI's 'Retire This
Year' letter, I was totally and completely dead broke. Just
a few months before, I was forced to close the doors on my
company and was heavily in debt to creditors and investors.
On top of that, I had never heard of Michael Masterson, Bob
Bly, AWAI, or any of you folks. At one point in my search
for financial freedom, I had been burned by mail-order -
a fact that only fueled my fears.

"At
any rate, with a very large family to feed, I simply could
not afford to make a mistake. So, frankly, I was scared stiff
when I used the last of our food money to order AWAI's
copywriting program."

Joshua
needn't have worried. Copied below is an e-mail he sent to
Katie Yeakle and Bob Bly, describing his quick and outrageous
success:

"I
did some calculating last night and realized that the grand
goal of making $100,000 a year with copywriting had been
achieved! Before ordering AWAI's program, I had written a
number of fundraising letters, but, honestly, I had never
heard the term 'copywriter' prior to reading the 'Retire
This Year' promo.

"And
if the truth really be known, I didn't make my first prospecting
effort of calls and letters until August 2005, and did not
make my first copywriting dollar until the middle of September
2005.

"Less
than a year … what an amazing journey you people have put
me on!

"With
the money I have already made and the assignments I am currently
working on, I have comfortably entered that elusive six-figure
income bracket that so many toil and sweat and strain to
achieve … and I have done it from my own home, being my
own boss, and have not once sacrificed precious time with
my family. It is all just like you said it could be … and
would be … if I followed the program. I did follow your
program, and here I am.

"But
the problem now is that I can't appear to stop the client
flow.

"Yesterday,
I turned down an immediate project and told a major potential
client that they would just have to wait until the end of
August, because I am already booked with consulting and copywriting
projects. A few days before, I shunned a U.S. Senator who
wanted me to do a number of letters. I told him it was because
I was booked (and that was true, for the most part), but
really it is because he pays way too little and is slightly
annoying to work with.

"Now,
I know that you both know that lovely feeling of turning
down a client, but it was the first couple of big ones that
I set aside … and it felt really nice to have options!

"So,
I may very well be killing you both with 'Thank Yous' lately,
but here is another one … THANK YOU!"

Joshua
Boswell

And
the future is going to get even better for Joshua. Katie has
hired him to do at least one project each month for AWAI. And
the marketing people here at ETR are trying to get on his calendar.

Today's
Action Plan: I've said it before, and it bears repeating:
Become a competent copywriter for the direct-marketing industry,
and you'll be able to enjoy a six-figure income without dealing
with the hassles of a nine-to-five job, a boss, or commuting
to work every day.

If
you are interested in learning more about the AWAI program, read
the letter that inspired Joshua to change his
life for good. You, too, could be making six figures by this
time next year.

* Highly
Recommended *

Start
Making Money Today

Interested
in getting a nice little side-business going on the Internet?
Or maybe even from your living-room table?

But
you don t have too much money, you don t have too much time,
and you re not exactly Bill Gates when it comes to technology.
Sound familiar?

A
lot of people are in the same boat. The good news is that
ETR has heard you. And now we ve done something about it…

We ve
asked our colleague Marc Charles to be on the lookout for profit
opportunities that can be run from a kitchen table, your desktop
or out on the road.

Criteria?
They ve got to be inexpensive, easy to start, and still have
great income potential, but without a lot of red tape.

They
say when you re first getting your feet wet with a side-business,
the most important dollar to make is the first one. Well, Marc
is an expert at taking beginning entrepreneurs and showing
you how to make that first buck. He knows, because he's done
it dozens of times for himself, his family and his friends.

If
you've been dreaming about starting your own business…now
you can get started for about the price of 2 lattes.

And
get this – you could be making money literally just hours from
now. Imagine the feeling of finally getting a side business
launched -TODAY!

Why
not go for it?

Let
me introduce you to "The King of Business Opportunities .

-
Charlie Byrne

"Skimming" the
Fat

By Jon
Herring

Millions
of people drink skim milk to help keep their weight down. But
new evidence has shown that skim milk – not, as you may expect,
full-fat milk – actually makes you gain weight.

That's
the result of a recent Harvard study of 12,829 children ages
9 to 14 published in the Archives of Pediatrics and Adolescent
Medicine. And it shocked the medical establishment.

But
farmers weren't surprised. When they want to fatten a pig,
they feed it skim milk. Here's why: Removing the milk fat (cream)
leaves only the milk sugar (lactose) … and an unbalanced,
sugary drink that leads to weight gain.

Your
best bet? Stick to raw, unpasteurized milk. It's pure, natural,
and loaded with the nutrients your body needs. Find a real
milk dairy farm that serves your area at www.realmilk.com.

Feedback
Friday: Japanese Civility?

The
observations Michael Masterson made in ETR during his trip
to Asia a few weeks ago elicited some interesting responses
from our readers – especially about Japanese culture. Here
are just a few of them…

"Funny
you should write about the extreme politeness of the Japanese.
Sharon Begley, who writes the Science column for The
Wall Street Journal, says that a certain gene thought
to be a marker of extreme aggressiveness is present in about
two-thirds of the Japanese but doesn't express itself, possibly
because of the influence of mothers in families.

"But
if that's the case, what explains the extreme brutality of
the Japanese during their imperial expansion across China
and Southeast Asia in the early decades of the 20th century?
There aren't words descriptive enough to encompass what they
did in Nanjing. In the Philippines, where my wife comes from,
the memories of the occupation still rankle.

"Maybe
the Japanese imperial government knew that if Mom wasn't
around, Sonny could be counted on to be a brute."

RTH
Baltimore, Maryland

"I
was most intrigued by your thoughts on the 'civility' of
the Japanese. It reminded me of one of my 'dinosaur' tendencies
to actually sit down and write a note or letter, when the
occasion requires it, on good stationery with a good fountain
pen.

"Recently,
my mother's second husband died and she received the usual
sympathy cards. Sadly, a week later, her next door neighbor's
husband passed away. While I had heard my mother mention
this woman many times, I met her for the first time at my
stepfather's memorial. Rather than sending a card, I took
out my Crane stationery and wrote her a note telling her
how much I enjoyed finally meeting her, and how sad and shocking
it was that her husband had passed away so suddenly.

"Well,
last night my mother called to tell me her friend had come
over to show her my letter and told her how much it meant
to her, and that she intended to keep it. Every time I've
done exactly this in a similar situation, I get the same
response. The power of taking the time and making the effort
to personalize such thoughts this way, for almost any situation,
never ceases to amaze me. You are right that a little 'old
time civility' is much needed in our culture."

Charles
W. Sprague
Sachse, TX

"The
Japanese article was dead-on. I have just been to Japan and
found their helpfulness, friendliness, and service top notch."

SLH
Seattle, WA

"I
have seen Japanese civility at its best and have also seen
pushing, shoving, trampling Japanese at airports. Crashing
into lines of people like a charging herd and knocking down
elderly and crippled people cannot be called civil, and I
do not excuse the Japanese because the actions were in foreign
airports or that the charging of lines was in Osaka. In Osaka,
the police intervened and redirected the charging Japanese
group.

"In
the U.S., people are too busy demanding diversity, which
means acceptance of different customs, to have any idea of
what polite behavior is and what some group will consider
demeaning or insulting. Without a uniform and established
culture, there is no agreement on what is polite and what
is demeaning."

Walter
Boucher
Anderson County, SC

"I
want to congratulate Michael Masterson on his comments about
Japan. Having lived in that country for 13 years, I noticed
immediately his keen sense of observation and correct analysis
of situations and behavior of people. He also shows true
appreciation of Japanese culture.

"It
is rare for a visitor to that country to 'get it' and see
what is essential. Michael has shown a great skill at doing
so. Most are fooled by superficial signs of westernization,
such as McDonald's, Starbucks, and other U.S. brands that
the Japanese have embraced easily. What this does not mean
is that they have been 'westernized' by being customers of
these brands.

"Again,
thanks, Michael, for your comments … which will make Japan
and its people better understood among your readers."

Joe
Buhler
Wilton, CT

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Word
to the Wise: Assiduous

"Assiduous" (uh-SIJ-oo-us)
describes something that is performed with constant diligence
and attention.

Example
(as I used it today): "Because of the wealth of the contributions
and the fact that the [AWAI copywriting] program has been assiduously
updated and improved every year since it was first developed
in 1997, this is – by far – the most comprehensive and authoritative
learning system of its kind in the world."

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson?

Infringements
can be punishable by up to 5 years in prison and $250,000
in fines. Are
you having trouble receiving Early to Rise messages?

Ensure
that Early to Rise gets delivered to your email box,
click below:http://www.earlytorise.com/whitelisting.htm

If
you'd like to suggest Early To Rise to a friend, please
point them to:http://www.earlytorise.com/SuccessPartnership.htm

To
BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/ or
email support@earlytorise.com

www.EarlyToRise.com

Rating: 0 (from 0 votes)

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Avoid the Downside of Real Estate Investing

Thursday, July 20th, 2006

The
Internet's Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1786
Thursday, July 20, 2006

WEALTHY:
6 bad financing options; 1 great one (Alan Cowgill)

HEALTHY:
Stop dying like a man (Dr. Al Sears)

WISE:
Earl Warren on banks

ALSO
IN THIS ISSUE:

The
Ostrich Theory of Internet Marketing" (Rich Schefren)

A
thought-provoking question (Michael
Masterson)

Add "inchoate" to
your vocabulary

*
Highly Recommended *

He'd
Have Called Them Crazy -Or Worse!

With
the Internet, it's now possible to spend no more than a few
dollars, write a couple of very basic ads, and have instant
access to millions of potential customers all in a matter of
minutes

But
Jim made a decision that he would overcome his skeptical nature
and give it a go. Boy, is he glad he did! That one deal alone
banked him $187,296 in one day.

The
great news is – you can copy Jim's plan exactly. The program
is called Instant Internet Income and I guarantee it does exactly
what it says it does.

Take
a look at how Jim brought in over $175,000 in a single
day!

-
Patrick Coffey

"I
hate banks. They do nothing positive for anybody except
take care of themselves. They're first in with their fees
and first out when there's trouble."

-
Earl Warren

Avoid
the Downside of Real Estate Funding

By
Alan Cowgill

There
are two difficult aspects of real estate investing. The first
is finding the right property to invest in. The second is determining
the optimal source of financing to buy it.

Today,
I'd like to discuss the financing with you. I have found that
most real estate investors (particularly new investors) find
this to be the more intimidating, unpleasant, or confusing
part. Especially if they have recently changed jobs, have poor
credit, or have other "issues" that traditional lenders
frown upon.

And
the truth of the matter is, even if you have perfect credit
and a long history with a high-paying job … there are financing
obstacles that can block your ability to be profitable – especially
as you become more aggressive with your real estate investing.

The
Pitfalls of Your Typical Financing Options

There
are six avenues most real estate investors pursue. (Note that
I say "most" investors. Personally, though I have
used most of these sources in the past, I rarely do today.)
And all six have disadvantages.

1.
BANKS

Loans
can be difficult to get if you've recently quit your job
(or sometimes even if you've changed jobs).

You
need a down payment.

You
need decent credit.

You
can lose time trying to close the deal – which translates
into lost deals and lost profits.
You
often have no relationship with the bank. You're just a
series of numbers.

Banks
can change their rules instantly.

You
have to deal with mountains of paperwork.

The
loan goes on your credit report.

You
must provide stacks of documents.

You're
bound by the bank's rules, so you have to jump through
their hoops.

You're
not in control.

Some
banks require monthly payments that cut into your cash
flow.

Often,
banks require you to pre-qualify the property, making it
difficult to purchase fixer-uppers

Let's
face it, investment properties can be some really nasty stuff.
I work mainly as a rehabber – and beyond the trash and that
horrible smell, some of the houses I buy don't have roofs,
or windows, or furnaces, or plumbing. Fixer-upper investors
buy trash and turn it into cash. Banks don't seem to
understand that. A bank actually refused to loan me money
on a house for four and a half months, because it didn't
have a furnace. (Gee, I thought the idea of being a rehabber
was to buy an ugly stinky house and fix it!)

2.
HARD-MONEY LENDERS

They
are very expensive.

Your
credit score may still factor into whether they'll loan
you the money.

You
need a down payment with some of these lenders.

You
only have one exit strategy: Sell for cash.

You
don't have any control.

You
won't have any up-front fix-up money.

3.
LINES OF CREDIT

You're
required to make monthly payments, which cuts into your
cash flow.

You
have a limited amount of available money.

Your
loans can be called back … and you're cut off.

You
don't have any control.

4.
YOUR OWN MONEY & CREDIT CARDS

You
have a limited amount of available money.

You
could make more by loaning your money out.

5.
CREATIVE TECHNIQUES WITH THE SELLER

These
opportunities can be difficult and time-consuming to locate.

You
don't generally find the cash needed to rehab.

6.
PARTNER(S)

You
must share/lose a large portion of the profits.

You
may have to share decision-making power.

A
Financing Alternative

I
started my real estate business by using banks, savings,
credit cards, lines of credit, creative techniques with sellers
(like land contracts and lease options), and partners. But,
once I was self-employed, it was harder to get loans to purchase
properties.

That's
when I started pursuing private
money lenders. These are individuals, with cash available
to invest, who choose to loan me the money for my real estate
projects, rather than investing in a low-yielding CD or other
vehicle.

Private
money lenders can be personal friends or colleagues, but
they certainly don't need to be. My first private lender
was my mother (back in 1989) – but since then, I've found
an entire network of investors through some simple
marketing techniques.

Two
of the best reasons to work with private money lenders are:

1.
Speedy and constant access to funds

With
private lenders, my funds are available all the time. When
a good deal comes my way, I can grab it, because I know the
money is waiting for me. While my competitors are scrambling
around applying at the bank, I've made an offer and closed
the deal. My rehab crew is all over the property like ants
before the competition knows what happened. I love having
private lenders for my business.

2.
No monthly payments required

As
my use of private lenders increased, I learned that some
of them didn't require monthly payments. That's when I started
to structure my loans so I don't need to make a single payment
until I sell the property.

This
is a huge benefit. Imagine what it has done to improve my
monthly cash flow. Of course, my mom will always get monthly
payments from me, because she is retired and depends on that
income. BUT when I'm dealing with anyone who can wait for
their money, I let it accrue.

Today's
Action Plan: In my next article for ETR, I'll
go into more detail about private money lending, and how
you can use it to propel
your investments. Meanwhile, you now have two reasons
to consider working with a private money lender – the SPEED
it gives you to purchase a property, and the improved CASH
FLOW (because you don't have to make monthly mortgage payments
while you let your interest accrue.)

[Ed.
Note: Alan Cowgill is a speaker, author, and real estate entrepreneur
who has bought or sold over 200 investment properties. He will
be speaking to a select group of Early to Rise readers about
private money lending later this month. Learn
how you can become a part of this discussion.

* Highly
Recommended *

You
Can Get All The Money You Want From People, Not Banks....And
Get It Faster, Easier And There's No Limit To How Much You
Can Borrow.

Getting
money to do real estate deals neednâ€™t have anything to do
with going to a bank, filling out an application, putting up
down payments or waiting to be approved. Assertive investors
donâ€™t need to go near banks that want to control their lives
and tell them what they can or can't qualify to borrow.

Learn
how to get all the money you want now.

-Kam
Weiler

How
Can You Tell If a Customer Is Still a Customer?

By
Rich Schefren

Just
because someone buys something on your website doesn't make
him a customer.

Most
Internet entrepreneurs don't really understand that their customer
list is perishable. Without putting future offers in front
of their customers, they become accomplices in degrading their
business's number one asset

So,
how can you tell if a customer is still a customer?

One
way is to understand customer lifecycles and how to use customer
behavior metrics (such as latency, frequency, recency, and
monetary value) to conduct predictive modeling. The concept
here is that you can predict a customer's future behavior by
comparing his current behavior to what you know about the aggregate
behavior of your former customers. Then you can take preventive
action to keep him as a customer.

Predictive
modeling also lets you know in advance when a customer is displaying
hyper-responsive tendencies (i.e., by responding quickly to
your marketing attempts). This way, you can make sure you put
offers in front of this customer fast enough ... so he doesn't
go elsewhere to quench his thirst for whatever it is you're
selling.

If
you've never considered the "How can you tell if a customer
is still a customer?" question, you are practicing "The
Ostrich Theory of Internet Marketing." This is where you
operate under the false assumption that your customers are
customers for life - unless they specifically tell you they
are no longer interested in buying from you.

To
make sure your customers keep buying from you, get your head
out of the sand, and take these three steps:

1.
Get an understanding of the customer lifecycle for your particular
business.

2.
Define the latencies between each desired customer action.
(A "latency" is the average amount of time between
two of these actions - like buying a product and then visiting
a customer service website.)

3.
When customers deviate from the customer lifecycle, create
an irresistible offer that lures them back.

[Ed.
Note: Rich Schefren, arguably one of the world's best small-business
strategists, currently coaches many of today's top Internet
gurus and service providers on streamlining their businesses
while exploding their profits. Don't miss your chance to learn
the secrets of Internet marketing from Rich at this year's Information
Marketing Bootcamp ETR internet marketing.]

Simple
Tests to Help You Live Longer

By
Al Sears, MD

More
than one million men will die this year, with the leading causes
of those deaths being heart disease, cancer, injuries, strokes,
and lung disease. And, with the exception of injuries, I can
trace them all to changes that have been made to our environment
(like the addition of chemical preservatives to our food and
many other products we use every day).

Getting
the right blood tests is your first step toward countering
this threat. They can identify the effects it has had on your
chemistry, and give you a chance to take positive steps toward
becoming healthier.

Problem
is, very few doctors will order these blood tests. And here's
where your awareness plays a critical role in your health.

In
my book The
Doctor's Heart Cure, I recommend the following tests, once
a year:

Coenzyme
Q10

Homocysteine

Insulin

Testosterone

Total
Estrogens

HDL
Cholesterol (Forget total cholesterol.)

Triglycerides

PSA
(Prostate Specific Antigen)

In
future ETR articles, I'll be telling you much more about how
to use these tests.

[Ed.
Note: Dr. Sears, a practicing physician and the author of The
Doctor's Heart Cure and 12 Secrets to Virility, is a leading
authority on longevity, physical fitness, and heart health.]

Notes
from Michael Masterson's Journal: Something to Think About
Today

In Message
#1781, I asked you, "What would you do with your
money if you had all you could ever need?"

Here's
a similar hypothetical question: "How would you live your
life if you could see into the future and knew you were going
to die in 5 or 10 years?" (I'm not talking about dying
from any sort of debilitating disease. You'd be perfectly healthy
to the end.)

Write
to me at ReaderFeedback@gmail.com and
I may print your response in a future issue of ETR

*
Advertisement *

Creating
Your Own Destiny

Imagine
a job in which you set your own hours, and live where you please:
at the beach, in the mountains, in Paris. As a copywriter,
you can. Learn
more about this rewarding career.

Word
to the Wise: Inchoate

"Inchoate" (in-KOH-it)
describes an initial or early stage of something. It is derived
from the Latin for "to begin."

Example
(as used by Thomas Maier in Dr. Spock: An
American Life "Mildred Spock believed that, at about
the age of three, her children's inchoate wills were to be
shaped like vines sprouting up a beanpole."

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson?

Infringements
can be punishable by up to 5 years in prison and $250,000
in fines. Are
you having trouble receiving Early to Rise messages?

Ensure
that Early to Rise gets delivered to your email box,
click below:http://www.earlytorise.com/whitelisting.htm

If
you'd like to suggest Early To Rise to a friend, please
point them to:http://www.earlytorise.com/SuccessPartnership.htm

To
BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/ or
email support@earlytorise.com

www.EarlyToRise.com

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Converting Years Into Months

Wednesday, July 19th, 2006

The
Internet's Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1785
Wednesday, July 19, 2006

Need Real Audio? Get it here for free

WEALTHY:
What Charles, Jon, and Andrew do with their money (Michael
Masterson)

HEALTHY:
10 bananas … or a packet of nuts? (Dr. Al Sears)

WISE:
Benjamin Franklin on the value of time

ALSO
IN THIS ISSUE:

The
evolution of a computer user (Robert
Ringer)

The
ETR gang, together again (Charlie Byrne)

Add "behemoth" to
your vocabulary

*
Highly Recommended *

Do
You Need To Start Out Small?

If
you don't have an Internet business yet, or if your company
is smaller than $1 million then you need something different…
something that lets you start off small.

One
man I know turned $10 into over $500,000. How's that for starting
small!

Let
me show you how to get a similar Internet
income stream running for almost nothing.

-
Patrick Coffey

What
Do People in America Save For?

By
Michael Masterson

As
you know, most Americans don't save. But you may be interested
to discover what those who DO save, save for. According to
information published by the Employee Benefit Research Institute,
workers are far more likely to save for retirement than any
other financial goal, including education for children/grandchildren,
a home purchase/renovation, a vacation, emergency money, or "whatever."

That
pretty much ties in to what I said in Message
#1741 about our priorities … when K and I were
in our savings mode:

1. Retirement
money

2. Money
for the kids' education

3. Money
for our dream house

4. Vacation
money

(This
is, of course, after we made sure we had enough money to pay
our taxes and any credit card bills.)

I
asked around ETR's editorial office, and this is what I found
out about our writing staff's saving habits and priorities:

Charles
Delvalle, Managing Editor of ETR's Money
Insight newsletter, says: "Since some
months I receive three paychecks instead of two, I put the
third 'bonus' check into my brokerage account. I also invest
in various mining and value-oriented companies that I expect
will gain appreciation within one to three years. Any bonuses
I receive from work also go into brokerage accounts. And
I save my spare change. At the end of the year, I usually
have over $200 in nickels, dimes, and quarters. Overall,
I save nearly $4,000 every year."

Jon
Herring, ETR's Health Editor, says: "I've always
been a disciplined saver, generally putting away about 30
percent of my income. As a single man for 34 years, that
was an easy task. What wasn't easy was mustering the discipline
to always do the right thing with that money. There were
a few times when 'vacation' came before 'retirement.' Now
that I'm engaged, I still save around 30 percent of my income,
but my goals are different. Presently, I'm saving for my
wedding and for the benefit of my future family."

Andrew
Gordon, ETR's Financial Editor, explains that 95
percent of his family's savings go to retirement. He also
has a separate savings account for home renovations (where
he stows about 4 percent of his savings) and one for emergencies
(which captures 1 percent of his savings). "We should
save more," Andrew says, "especially for our kids'
education, – but we haven't and we don't. We're too focused
on our retirement savings."

If
you are not doing so already, get on board with ETR's saving
program by putting away at least 15 percent of your pre-tax
income each year. Then, as your income increases, work your
way up to saving 50 percent of your income.

What
should you do with all that money? Read Automatic
Wealth to find out.

"Time
is money."

-
Benjamin Franklin

Converting
Years Into Months

By
Robert Ringer

My
evolution as a computer user began back in the late seventies
with the Xerox 860, considered to be the premier dedicated
word processor of the time.

The
problem was that I didn't have a clue as to how to use those
hi-tech behemoths. I had two secretaries, and they were absolute
masters on their 860s, so there was no need for me to know
how to use a word processor.

It's
almost comical to think about now, but each morning my secretaries
had to load an operating disk into their machines to crank
them up. My memory is a little shaky here, but I believe the
disks were a whopping five-and-a-half inches square.

My
modus operandi for writing a book was to type my notes on three-by-five
cards, organize them on a 30-foot-long conference table, then
type the first draft of the book on that modern marvel of yesteryear
– an IBM Selectric typewriter. After I typed five or six pages,
I would give them to one of my secretaries, and she would retype
my words on her Xerox 860. This made it possible to revise
each draft without having to retype the entire document.

Within
2 to 24 hours (depending upon the volume of work that I had
given my secretary), I would receive a clean copy back from
her, straight out of the Xerox 860 printer (which was about
as quiet as a blast furnace). I would then read what she gave
me and make revisions in red pen, hand it back to her … and
the process would begin all over again.

I
had a full-time editor on staff in those days, and when I felt
that a chapter was clean enough, I would give it to her to
go over carefully and make further revisions. To research an
item in my manuscript, she would sometimes have to go to the
library. (You do remember those relics of bygone years, don't
you?) At other times, she would have to count the words on
a page for me, one at a time. Or, the most time-consuming task
of all, search the entire manuscript to see how often I had
used a certain word or phrase.

We're
talking Stone Age here.

So,
writing a book was a full-time project for three people – my
secretary, my editor, and me. For five or six days a week,
early morning till well into the evening, we focused all our
efforts on the book. If I was lucky, I'd have it ready for
the typesetter in a year or so.

I
self-published all my books in hardcover to assure that I could
control the marketing. Then, by marketing each book to best-seller
status, I was in a position to sell the paperback rights for
a high six-figure advance. This was a lot of money, to be sure,
but there's something I didn't understand at the time, and
it was this:

It's
not how much money you make, but how much money you make
in a given period of time.

Let's
say two people each make $1 million. One makes his million
dollars in a single year, while the other makes his over a
40-year career. The latter person would have had an average
annual income of only $25,000!

The
point is that time matters when it comes to making money -
which is to say that time matters when it comes to taking action.
While it's true that I was making about a million dollars a
year writing books, the same principle applied even at that
level. I came to the conclusion that my approach to turning
out books was closer to the way it must have been in the Gutenberg
era rather than in the age of computers.

So,
in the early eighties, I did the unthinkable. To the surprise
of all who knew me well enough to know that I had an aversion
to computers, I finally learned to use that Xerox 860 clunker.

It
was like being given a key to my prison cell. Suddenly, I was
in control of how fast a project would move along. Because
I now had the capacity to edit as I wrote, my first draft was
cleaner, and read better, than perhaps my seventh or eighth
draft had read in my old Selectric days.

After
my Xerox 860s finally died of natural causes, I evolved through
several computers until, in 1986, I finally splurged and bought
what I was told would be the last computer I would ever need
– an IBM that had something like 4 MG of RAM.

I
hired an instructor to come to my office and give me a few
WordPerfect lessons, and the result was like landing on another
planet. I could now do in hours what used to take my secretary,
my editor, and me days to accomplish working together.

Fast-forward
to late 1996…

By
this time, I had become fairly efficient at word processing
on a state-of-the-art HP computer, and I made a decision that
would forever change my life. At the suggestion of my executive
assistant in New Zealand, I switched from WordPerfect to Microsoft
Word. Which seemed like a good idea at the time, but for one
problem: I couldn't figure out how to use this mysterious new
program.

So,
true to my overkill approach to problem solving, I bought eight
– that's eight - Microsoft Word manuals. Which taught
me only one thing: that virtually all computer manuals are
worthless.

I
won't go into detail here. But the bottom line is that I decided
to write my own Microsoft Word reference guide, a project on
which I spent a year-and-a-half. In the process, I became so
proficient at Word that I gave up calling Microsoft's help
line when I had a question. It became apparent to me that I
knew more about the program than the technical support people
who were manning the phones. What I ultimately ended up with
was a 650-page reference guide that was basically stillborn
(because Microsoft was about to come out with Word 97 and my
work was based on Word 95).

Now,
you probably assume that if I had it to do over again, knowing
what I know now, I wouldn't embark on such a Herculean project.
If so, your assumption would be wrong.

The
benefits of my efforts came from a totally different direction
than I had expected. My reference guide never had an opportunity
to dazzle the public, but, by researching the innermost workings
of Microsoft Word, I became a world-class Word expert. Which
is a nice little skill to have, considering that I make my
living by writing.

As
a result, today I can do the work of 20 (30? 50? 100?) people
– and do it better. And all because I took one of the weakest
areas of my game – a lack of computer knowledge – and put an
enormous amount of time and effort into making it one of my
greatest strengths.

Even
better is the fact that I've done this exact same thing in
many other areas of my life, with the same amazing results.

The
dollars earned from turning a weakness into a strength are,
of course, impossible to calculate. But if you've had this
experience, you know that Brian Tracy is right when he says
that the biggest waste of time and life is for you to spend
years accomplishing something that you could have achieved
in only a few months.

Today's
Action Plan: Hopefully this will motivate you to
go to your computer and start making a list of some of your
greatest weaknesses. Then, over a period of days or weeks,
write out exactly what you intend to do about each of them.
Finally, turn your intentions into action. Unless you plan
on living longer than Methuselah (969 years, according to
the Old Testament), you can't afford to take years to accomplish
things that you have the capacity to accomplish in months.

If
you are not presently a subscriber to Robert Ringer's insightful,
wisdom-filled e-letter, A Voice of Sanity in an Insane World, CLICK
HERE to sign up for your free subscription.

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The
Real Salt of the Earth

By
Al Sears, MD

Contrary
to what you may have heard about salt, fewer than 20 percent
of people with high blood pressure improve on a low-salt diet.
The real problem with salt isn't salt at all… it's
a lack of potassium.

Your
body needs real salt, straight from the earth, and is well-equipped
to handle it. But commercial salt producers remove all the
good minerals (for sale to industry) and add several harmful
chemicals (to bleach the salt white and keep it from caking).

Potassium
neutralizes the negative effect of too much sodium. It also
lowers your risk of heart attack and stroke. But we just don't
get enough potassium in our diets. The media loves to scare
you into thinking that too much salt will cause all sorts of
health problems – but the right amount of potassium keeps everything
in check.

So
where do you find potassium?

Despite
what banana growers want you to think, bananas are not the
best source. A typical banana gives you just 490 mg of potassium.
You'd have to eat 10 bananas to get the 5,000 mg a day I recommend.
And when you figure in the glycemic index (GI) of bananas,
eating 10 a day would make you put on fat. Instead, try an
avocado, which will give you 1,483 mg of potassium with a much
lower GI. But your best source of this mineral is nuts. They
are quite high in potassium and have a glycemic index of zero.

Learn
more about potassium-rich foods, including
their actual potassium content.

[Ed.
Note: Dr. Sears, a practicing physician and the author of The
Doctor's Heart Cure and 12 Secrets to Virility,
is a leading authority on longevity, physical fitness, and
heart health.]

ETR
Insider Report: Our Brand-New Offices!

By
Charlie Byrne

A
few weeks ago, I wrote about our upcoming move into new offices.
Well, the cubicles have been divvied up and now we're all in
one place for the first time in a year.

It's
wonderful walking in to see the whole team, ready, willing,
and eager to get another issue of Early to Rise out
to you each morning.

But
how can you contact ETR at the new office?

Well,
we do have a new address:

245
NE 4th Avenue, Suite 201
Delray Beach, FL 33483

And
a new fax number: 561-819-0336

Our
Customer Service department has added a new line to help serve
you better: 866-344-7200.

And,
as always, you can reach us via e-mail at support@earlytorise.com.

We're
enjoying being back together. No more hiking back and forth
for meetings. No more calling one another on the phone. Now,
with a short walk or a yell over the shoulder, we can speak
to whomever we want!

Take
a look at how the office has turned out (that's me – camera
shy – wearing the red shirt):

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Word
to the Wise: Behemoth

A "behemoth" (bih-HEE-muth
or BEE-uh-muth) is someone or something that is abnormally
large and/or powerful. The word goes back to the Old Testament
(Job 40:15-24), where it describes a huge animal (possibly
a hippopotamus) as an illustration of God's power.

Example
(as used by Robert Ringer today, referring to the old, tank-like
Xerox 860 word processors): "I didn't have a clue as to
how to use these hi-tech behemoths."

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson?

Infringements
can be punishable by up to 5 years in prison and $250,000
in fines. Are
you having trouble receiving Early to Rise messages?

Ensure
that Early to Rise gets delivered to your email box,
click below:http://www.earlytorise.com/whitelisting.htm

If
you'd like to suggest Early To Rise to a friend, please
point them to:http://www.earlytorise.com/SuccessPartnership.htm

To
BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/ or
email support@earlytorise.com

www.EarlyToRise.com

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Confessions of an Amateur Communist

Tuesday, July 18th, 2006

The Internet's
Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1774
Tuesday, July 18, 2006

Need Real Audio? Get it here for free

WEALTHY:
If you're not making $70,000 a year, read this … (Jay Livingston)

HEALTHY:
Time to toss your toothpaste (Dr. Al Sears)

WISE:
Jodi Rell on the bottom line

ALSO
IN THIS ISSUE:

Selling
with silence (Yanik Silver)

How
David Chapman jumpstarted his writing career (Michael
Masterson)

Add "anathema" to
your vocabulary

*
Highly Recommended *

Turn
Your Mind into a Cash-Generating Idea Machine

Imagine
sitting in a meeting…a seemingly unsolvable problem
is before the group.

Everyone
is silent and stuck for ideas. But you come up with the
thought that saves the day!

Everyone
wonders why they didn't think of it. But only you know
the answer to that question. It's because they didn't
know HOW to look at the problem.

Ideas,
not money, are the true currency of business and personal
success.

Now
you can discover a simple, step-by-step technique that
will give you a guaranteed source of powerful ideas
and solutions to call on any time you need one.

-
Charlie Byrne

"This
is the real bottom line. A person, with a paycheck, in
his pocket, every other week, forever and ever, Amen."

-
Jodi Rell

Confessions
of an Amateur Communist

By
Jay Livingston

A
little secret I learned two years ago has allowed me to more
than double my income.

You
can use this same secret yourself. Perhaps it'll work just
as well for you.

And
the beautiful thing is …

You
won't have to change companies or go back to school …

You
won't have to storm into your boss's office, demanding
a raise …

You
won't even have to work any harder!

But
I can almost guarantee that this secret will dramatically
improve your financial situation if you're an employee …
and that, if you're an employer, telling this secret to your
employees will increase your profits significantly from day
one.

Here's
the secret …

In
a quick ETR message to employees looking to break out of
their ruts, Michael Masterson was callous enough to suggest
that anyone making less than $70,000 a year needed to figure
out a way to get closer to his company's "profit stream."

In
other words, that if you were floundering along with an average
salary, you simply needed to find a way to more directly
contribute to your company's bottom line.

It's
a paradigm shift that involves doing something most humans
find very difficult: putting your own self interests aside,
for just a moment.

The
trick is: Whenever you take an action at your company, whenever
you start a new project or hire a new person or suggest a
plan of action, you ask yourself: "Does what I'm doing
here contribute to this company's profit stream?"

If
the answer is no, you find something else to do.

For
me, that question was anathema.

I
was an editor with a financial publishing firm, and had been
an editor (with an English accent, like "edi-tah")
and writer my whole career. A career that spanned some 15
years and included stints with some fairly prestigious newspapers
and magazines from New York to Washington, D.C. to Chicago
… along with numerous awards and incremental pay raises.

All
the while, I was blissfully, almost purposefully, unconcerned
with what the "hacks" in advertising were up to.
(Usually, I assumed it was something nefarious, possibly
involving double-entry accounting or even the transportation
of immigrant labor in overheated boxcars.) I figured the
sales guys lived crass, empty lives, chasing nickels and
dimes and kowtowing to "the man" before passing
out in their cots somewhere uptown.

Then,
within a span of about six months, I had a kid … and then
read Masterson's article.

It
was a one-two punch.

Suddenly,
my eyes opened to the possibility that, some day, this kid
might need health insurance, a place to sleep, clothes, food,
tickets to the movies, keys to a working automobile, and
some kind of financial compensation upon the unfortunate
occasion of his parents' demise.

So,
I figured, let's give this man's advice a try.

I
started by asking myself: "Okay … so how does my company
make money? And how can I help it make more money in the
most direct way possible?"

The answer was simple.

Instead
of using my writing and editing abilities, such as they were,
to create reports and newsletters … I would switch over
to the copywriting side. Where, suddenly, I would be SELLING
the reports by writing … drum roll, please … sales copy.

Sounded
simple. It was. But it was not easy.

I
paid my dues, listened and learned, and pounded out literally
dozens of drafts of my first sales letters, each successive
draft more ridiculously horrible than the last. But after
a while, all my mentors and helpful readers along the way
helped me become a decent copywriter.

My
stuff started pulling good "numbers." (I love those
kinds of words now!)

After
years of holding myself above the riffraff, I was down in
the trenches, selling stuff. I was bringing in millions of
dollars for my company – instead of merely drawing a paycheck
as a highfalutin "edi-tah" and snickering at the
sales "geeks."

Obviously,
I'm damn happy I made the switch. (So is my wife, by the
way. She no longer has to clip coupons – although she still
does and always will, I'd bet.)

The
idea of "getting closer to the profit stream" shocked
me awake after 15 years of slumber, and got me not only closer
to the profit stream but, more importantly for me, closer
to some really interesting people who were making real decisions.
Closer to the ideas that were shaping the company's future
… closer to the risks and the rewards … and, perhaps
most important of all, closer to the fun.

Today's
Action Plan: Think about what you do each day
in terms of what it's bringing – or not bringing – to your
company's bottom line. If you're not making $70,000 a year,
you're probably not close enough to the profit stream.

Here
are some examples of what you can do about that:

If
you work for an auto dealership and you're a mechanic,
get your butt on the sales floor and start moving Chevys.
That's what your boss is really trying to do, because that's
what brings in the money and helps the company survive.

If
you work at a hospital answering phones, find a way to
work in the supply department, where you can improve controls
and lower the hospital's expenditures.

If
you work in middle-management and oversee staff, find a
way to contribute to strategy, and figure out ways for
your team to improve your company's bottom-line profits
in the most direct way possible.

Or
if, like me, you think copywriting might be the way to
go, look into AWAI's
copywriting program

It's
ironic: By putting the company's interests first, and trying
in good faith to do what you can to build the business, YOU
will be rewarded as a result.

[Ed.
Note: Jay Livingston is a professional copywriter. He lives
in Delray Beach, Florida with his wife Melissa and their
3-year-old son Nate, who will soon be taught to get closer
to his company's profit stream by cutting the neighbors'
lawns.]

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Italian
Sales Secrets, Part 2

By
Yanik Silver

In
my last
article for ETR, I told you about some of the techniques
Italian salespeople used to sell bags full of clothing to
my wife and me on our trip to Italy.

Here's
another sales secret I learned in Italy: You don't have to
say a word to make the sale.

A
few steps down Florence's "5th Avenue," my wife
and I walked into Gucci. There were lots of items in there
with the famous Gs that we don't have over here in the States.

I
immediately sprinted over to a burgundy Gucci motorcycle
helmet and stuck it on my head to continue the tradition
of being an obnoxious American.

After
making a fool out of myself, I wandered up into men's shoes
and found a pair of loafers I loved. I asked the saleswoman
to help me find my size, and she brought them out for me
to try on.

Then
she did something I've never seen before in a retail shop.
She kept absolutely silent. My wife and I talked about the
shoes and whether or not I should get them. We discussed
their comfort and fit.

And
the whole time, the saleswoman didn't say a word. In negotiations,
we know that silence is a powerful tactic. And, guess what?
The same goes for sales.

A
typical sales rep would be telling me how great the shoes
look, describing their careful construction, and listing
the many occasions they'd be appropriate for.

But
I wasn't cajoled or pushed or pressured into buying. The
saleswoman stood by, attentive but silent. The choice to
buy or not to buy was my own.

I'm
sure you can guess what happened. I talked myself into buying
the shoes.

[Ed.
Note: Yanik Silver will be revealing one of the most profitable "hidden" Internet
income opportunities around in ETR's Secrets
of Easy Internet Money teleconference series. And be
sure to check out his website.

Reader
Feedback: "ETR is the best on the Web!"

"I
have recently subscribed to your ETR website and have found
it 'the best' on the Web! You're doing an excellent job, and
I feel privileged to be a recipient of your hard work. Thank
you! I have also recently ordered Michael's book - Automatic
Wealth . It has been very helpful in training my thoughts
and actions into the proper channels.

"Have a nice day - and thank you again for your wisdom
and knowledge!"

Lynn Conway
Monmouth, IL

Would
You Brush Your Teeth With Garage Floor Cleaner?

By
Al Sears, MD

Last
week, I explained that a preservative in many health
and beauty products could be exposing you to unnecessary
- and dangerous - amounts of estrogen. After the startling
results my Wellness
Research Foundation turned up on cosmetics, I looked
at the daily products I was using myself ... and then I
threw out my toothpaste. Here's why ...

One
of its ingredients - sodium lauryl (laureth) sulfate - was
originally used as an industrial garage floor cleaner. (This
chemical makes the foam and bubbles as you brush your teeth.)
In your mouth, it forms nitrates that are known carcinogens,
which can lead to cancer.

The
toothpaste included another chemical - PEG-6 (polyethylene
glycol). It's used as a thickening agent. It's also used
in oven cleaners for its ability to dissolve grease. And
research pegs PEG-6 as cancer causing. No one seems to know
what concentrations are safe and how much it would take to
cause cancer ... but dosing ourselves daily doesn't seem
wise to me. Especially since it's not necessary.

Here's
a simple alternative: Sprinkle some baking soda on your toothbrush.
Then add a splash of hydrogen peroxide. They are both very
cheap and you can buy them at any grocery store. It may not
be trendy or glamorous, but these two simple ingredients
do a far better job of cleaning your teeth than most toothpastes.
Hydrogen peroxide also kills bacteria better than any mouthwash
and is ideal for gum health.

[Ed.
Note: Dr. Sears, a practicing physician and the author of
The Doctor's Heart Cure and 12 Secrets to Virility, is a
leading authority on longevity, physical fitness, and heart
health.]

Recommended
Reading: The Man Who Carried a Drum

By
Michael Masterson

If
you like Civil War profiles, family dramas, and/or love stories,
get a copy of The
Man Who Carried a Drum: 108 War Letters and Love Letters
of a Civil War Medic. It's a captivating profile of Harvey
Amasa Chapman (1825 to 1909), who served as a medic and drummer
in the 121st Ohio Volunteer Infantry from 1862 to 1865.

The
book is the culmination of a lifelong ambition of David Wesley
Chapman, a longtime AWAI member that I met about seven or
eight years ago at one of AWAI's first copywriting Bootcamps.

David
stood out among his peers at Bootcamp because of his physical
size (a big, strapping guy), his friendly nature, and his
ambition to become a successful writer.

Besides
earning his living as a professional writer, he told us then,
he wanted to write and publish a book about his family's
history.

David
left the Bootcamp fired up to make a career transition. But
when he got back to his regular life, the daily necessities
gradually claimed their hold on his schedule.

He
didn't give up, though. Year after year, he'd return to Bootcamp,
improve his skills, and make new contacts.

Then,
several years ago, Katie Yeakle, Executive Director of AWAI,
told me that David was writing full-time and doing well.
And Katie just gave me a copy of his newly published book,
in which he had written:

"To:
Katie, MM, DM, PH, BB, and everyone at AWAI.

"Thank
you for imparting the knowledge, skills, and confidence I
needed to pursue writing as a career. You made all the difference,
and I'll always be grateful."

There
are few better feelings in business than to realize you've
helped someone realize a longstanding goal. I'm happy for
David and confident that this good book of his will be the
first of many more.

What's
your dream? What are you doing about it?

[Ed.
Note: David Chapman will be returning to the ETR
Bootcamp this November to learn how to market his book.
Join him by reserving your own spot.]

*
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And its stack of Big-Pharma paychecks has yet to be factored
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Urgent
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Word
to the Wise: Anathema

"Anathema" (uh-NATH-uh-muh)
is any person or thing that is intensely disliked. The word
is derived from the Greek for "a curse."

Example (as used by Jay Livingston today): "For me, that
question ['Does what I'm doing here contribute to this company's
profit stream?'] was anathema."

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson?

ALL
CONTENTS OF THIS E-MAIL ARE COPYRIGHT 2006 BY ETR,
LLC.ALL RIGHTS RESERVED: REPRODUCING ANY PART OF
THIS DOCUMENT IS PROHIBITED WITHOUT THE EXPRESS WRITTEN
CONSENT OF EARLY TO RISE. Protected by U.S. Copyright
Law {Title 17 U.S.C. Section 101 et seq., Title 18
U.S.C. Section 2319}:

Infringements
can be punishable by up to 5 years in prison and
$250,000 in fines. Are
you having trouble receiving Early to Rise messages?

Ensure
that Early to Rise gets delivered to your email box,
click below:http://www.earlytorise.com/whitelisting.htm

If
you'd like to suggest Early To Rise to a friend,
please point them to:http://www.earlytorise.com/SuccessPartnership.htm

To
BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/ or
email support@earlytorise.com

NOTE:
If URLs do not appear as live links in your e-mail
program, please cut and paste the full URL into the
location or address field of your browser. Disclaimer:
The inclusion of an ad in ETR does not constitute
an explicit endorsement. It does mean that as far
as I know the product is not a rip-off. When I really
like a product and want you to buy it I'll tell you
explicitly. Otherwise, view these ads the way you
would commercials on TV or display ads in the back
of your favorite magazine. Check them out. Make a
decision. If you don't like, ask for a refund. (All
products sold here will carry refunds.)

Nothing
in this e-mail should be considered personalized
investment advice. Although our employees may answer
your general customer service questions, they are
not licensed under securities laws to address your
particular investment situation. No communication
by our employees to you should be deemed as personalized
investment advice.We expressly forbid our writers
from having a financial interest in any security
recommended to our readers.

All
of our employees and agents must wait 24 hours after
on-line publication or 72 hours after the mailing
of printed-only publication prior to following an
initial recommendation.Any investments recommended
in this letter should be made only after consulting
with your investment advisor and only after reviewing
the prospectus or financial statements of the company.

All
material on this site is provided for information
only and may not be construed as medical advice or
instruction. No action should be taken based solely
on the contents of this information; instead, readers
should consult appropriate health professionals on
any matter relating to their health and well-being.

www.EarlyToRise.com

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The Baby-Boomer Money Problem

Monday, July 17th, 2006

The
Internet's Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1783
Monday, July 17, 2006

Need Real Audio? Get it here for free

WEALTHY:
What's a boomer to do? (Michael
Masterson)

HEALTHY:
The worst food you can eat

WISE:
Barbara Mikulski on retirement

ALSO
IN THIS ISSUE:

More
chances to buy (Yanik
Silver)

Touring
without a tour bus

3 "borrowed" expressions
to work into your next conversation

*
Highly Recommended *

Start
Making Money Today

Interested
in getting a nice little side-business going on the Internet?
Or maybe even from your living-room table?

But
you don't have too much money, you don't have too much time,
and you're not exactly Bill Gates when it comes to technology.
Sound familiar?

A
lot of people are in the same boat. The good news is that ETR
has heard you. And now we've done something about it…

We've
asked our colleague Marc Charles to be on the lookout for profit
opportunities that can be run from a kitchen table, your desktop
or out on the road.

Criteria?
They've got to be inexpensive, easy to start, and still have
great income potential, but without a lot of red tape.

They
say when you're first getting your feet wet with a side-business,
the most important dollar to make is the first one. Well, Marc
is an expert at taking beginning entrepreneurs and showing
you how to make that first buck. He knows, because he's done
it dozens of times for himself, his family and his friends.

If
you've been dreaming about starting your own business…now
you can get started for about the price of 2 lattes.

And
get this – you could be making money literally just hours from
now. Imagine the feeling of finally getting a side business
launched -TODAY!

Why
not go for it?

Let
me introduce you to "The King of Business Opportunities".

-
Charlie Byrne

"Our
seniors' retirement should never rely on the bull of political
promises or the bear of the market."

-
Barbara Mikulski

The
Baby-Boomer Money Problem

By
Michael Masterson

Recently,
ETR reader Chris Collier wrote me the following e-mail:

Dear
Mr. Masterson,

"You
are always talking about starting to invest and accumulate
savings for retirement in one's twenties and thirties. I
don't recall your writing about those of us who were either
not smart enough or, for various reasons, were unable to
start saving early. We find ourselves in our early fifties
with little or no savings and no financial retirement plans.
I suspect many other baby boomers are in this same situation.
Many of us have two-income families, children in college
or about to be in college, and a small amount of what would
be considered 'extra' money each month.

"With
concerns about the future of Social Security in mind, what
can we do other than hope our kids are able to take care
of us in our old age?"

Here's
my response to Chris – and everyone else in that same (very
common) situation …

In
fact, I frequently address the financial concerns of baby boomers.
I do it all the time in ETR.

What
I haven't done yet is address the subject in book form. My
previous two books on wealth building, Automatic
Wealth and Automatic
Wealth for Grads… and Anyone Else Just Starting Out,
were written with a younger audience in mind.

The
baby boomers range from roughly 50 to 60. After protesting
the Vietnam War in the 60s and finding themselves in the 70s,
they got to work seriously in the 80s – which has meant the
normal 44-year earning career has been severely truncated for
them.

My
work history is typical. I graduated high school on Long Island
in 1968. For the next five years, I did double-duty, working
and studying on a full-time basis. I worked as a roofer, housepainter,
bartender, and pool installer while earning a bachelor's degree
in liberal arts.

The
next year, K and I moved to Michigan, where I worked triple
shifts – going to classes in the morning, working as an assistant
teacher in the afternoons, managing a restaurant at nights,
and working as a carpenter on weekends. It took me three years
to earn a master's degree in English and American Literature.

After
a brief stint in the bar business back on Long Island, K and
I headed off to Chad, where I spent two years teaching English
literature and philosophy to French-speaking Africans. It wasn't
until shortly after we returned from Africa, in 1978, that
I got my first "real" (i.e., career-oriented) job
as a researcher and junior writer for a Washington-based newsletter
publishing company that specialized in international business.

At
the same time, I pursued a Ph.D. After four years of working
full-time, teaching part-time, and attending classes, I finished
the required coursework for my doctorate and began preparing
for my dissertation.

About
that time, K and I had the opportunity to visit her brother,
who had a job renting jet-skis in Key Largo. To make the trip
tax-deductible, I scheduled three job interviews along the
way – two at Florida newspapers and one at a private newsletter
publishing company.

I
wasn't really looking for a job. My plan was to finish my dissertation
and see if I liked university teaching. But I did the interviews
… and by the time I arrived in Key Largo, I had three job
offers waiting for me.

I
took the job at the newsletter … and, a year after beginning
the job, I decided to get serious about my career and start
making money.

I
was 33 at the time and 12 years out of college. Six years later,
at the age of 39, I sold my business and "retired" for
the first time.

Many
baby boomers had a similarly inauspicious beginning. Most of
my high school friends went to Vietnam or dropped out of college.
And of those who finished, most bounced around, like I did,
from one "interesting" job to another.

We
baby boomers were early dreamers but late bloomers. We graduated
high school with all sorts of world-changing ideas but put
few of them into practice. Worse, we grew up thinking that
all we needed was love. With children, mortgages, doctor bills,
and diapers to deal with, we were already well behind the financial
eight ball.

Most
began working earnestly about the same time I did – in the
early 1980s. But few of us went into business on our own. Instead,
the majority became professionals (doctors, dentists, lawyers)
or employees (executives, engineers, accountants, etc.). We
worked loyally and hard. And gradually, over time, we were
able to improve our lifestyles and save a modest amount of
money.

For
a while – in the 1990s – we were doing so well in the stock
market that we felt confident about an early retirement. But
then the tech bubble burst and most of us got creamed. And
most of those who didn't lose money in stocks invested in real
estate, and are now feeling the strain of seeing that market
self-destruct.

Which
brings me back to Chris and his question.

Chris
is in his mid-fifties. And although he (and his spouse) have
been working hard for so many years, he's certain he doesn't
have enough money to retire on. Well, Chris is not alone.

If
I were to take a poll of the people I worked with at my first
publishing job in 1978, I'm sure I'd find that many fit the
following baby-boomer profile:

Age:
55
Personal Income: $75,000
Family Income: $125,000
Number of Hours Worked Every Week: 51
Number of Hours Spent at Leisure: 11
Stock Holdings (including company pension): $125,000
Bond Holdings: $80,000
Equity in Home: $170,000
Other personal property: $30,000
Total Family Net Worth: $400,000

If
you, like Chris, fit this profile, cheer up. There is plenty
you can do to make more money, enjoy a great lifestyle, and
retire comfortably well before you turn 90. In fact, my next
book, Seven Years to Seven Figures, is aimed at baby
boomers who aren't already rich and who don't want
to have to change their lifestyles or keep on working as they
enter their 60s and 70s.

I
won't give away the book's wealth-building formula before it's
published. But I can say that if you are 50 to 60 years old
right now and haven't yet acquired a multimillion-dollar net
worth, you won't get one by finding the next new investment
bubble.

Between
now and the time you are 75, you can expect to make:

no
more than 8 percent a year on stocks

no
more than 4 percent a year on real estate

no
more than 5 percent on precious metals

no
more than 6 percent on natural-resource investments

These
four predictions are not the result of any major studies or
complicated computer programs. They are my best guesses about
what will happen in the near future based on what I've seen
in the recent past. Maybe I'll be right. Maybe I'll be wrong.
If I'm right, you can see that you won't be able to achieve
any sort of financial independence through conventional means.

Which
brings us back to Seven Years to Seven Figures.

In
planning the book, I set myself a challenge to create a program
that can deliver million-dollar fortunes in under 10 years.
At first, I worried that I had gotten myself into a bad situation
by agreeing to accomplish a seemingly impossible goal. But
the more I thought about it, the more I realized that I knew
how to do it. After all, I had done it myself.

And
when I thought about how long it took me to make each of the
million-dollar fortunes I've earned, I realized that none of
them took longer than seven years. Most of them, in fact, took
three or four years. This is something to keep in mind as you
read the book: The strategies that I suggest – though designed
to work for you in seven years – may do better than that.

Today's
Action Plan: You'll be able to get my specific ideas
about how to get rich quickly when the book is published
this autumn. In the meantime, keep reading ETR for ideas
on what you can do now to enhance your lifestyle and make
more money.

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Italian
Sales Secrets, Part 1

By
Yanik Silver

With
the Italian victory at the recent World Cup, I thought back
to my last vacation in Italy … and to what I had learned
about how skilled the Italians are not only in wine, food,
art (and, of course, soccer) but also in sales. They've developed
several techniques that are fascinating and extremely profitable
to study.

For
example … in the Armani store, I found a jacket that I liked.
But I was wearing a polo shirt that was a bit thicker than
a regular dress shirt, so the jacket didn't fit right. The
salesman took a quick look at me, and brought me a new Armani
shirt (in my exact size) to try on underneath the jacket. He
also brought me five more jackets to try on. None of the jackets
worked … but, in the meantime, I had fallen in love with "my" Armani
shirt. Yep, I ended up buying it, even though it was way overpriced.

My
wife did her fair share of shopping on that trip too, mostly
in Venice. We went in and out of boutiques all day. Whenever
she found a sweater she was interested in, the salesman would
bound into the dressing room with two or three more colors
for her to choose from. And, sure enough, she bought more than
a few of those sweaters in a couple of different shades.

In
another boutique, as my wife tried on a blouse, the sales rep
laid out several outfits that went well with it. And, of course,
she ended up buying more than she originally came in for.

Many
of the salespeople my wife and I encountered on our trip used
this effective technique: When they saw that we liked an item,
they'd surround us with similar complementary items, betting
we'd be unable to resist. Much of the time, they were right.

If
you're in sales, give it a try. If you pay attention to your
customer, you'll be able to guess what she's looking for. Then
make buying easy by providing her with everything she could
possibly want.

[Ed.
Note: Yanik Silver will be revealing one of the most profitable "hidden" Internet
income opportunities around in ETR's
Secrets of Easy Internet Money teleconference series. And
be sure to check
out his website.]

Say "No" to
French Fries

By Jon
Herring

French
fries may be America's favorite side dish, but they are very
high on the glycemic index and often fried in hydrogenated
oil – two factors that increase the risk of heart disease.
And that may not be the worst thing about them …

Four
years ago, scientists at Stockholm University discovered that
French fries are full of a chemical called acrylamide.
This is a cancer-causing substance that forms when starchy
foods are cooked at high temperatures, particularly when they're
fried.

If
you want a healthier potato side dish, slice a sweet
potato into thin wedges or chips. Toss with a little olive
or coconut oil, sprinkle with sea salt and herbs, and bake
at medium temperature until crisp(usually about 45 minutes).
Despite their "sweet" flavor, sweet
potatoes and yams are lower on the glycemic index
than white potatoes. And they are rich in vitamin A, copper,
fiber, and healthful carotenoids.

It's
Good to Know: Seeing the Sights … at Your Own Pace

By
Suzanne Richardson

I'm
not big on tours (or throngs of strangers) when I travel. I
like to see a city at my own pace, stopping for coffee or ice
cream, or pausing to step into a shop crowded with antiques
or books.

That's
why I find tour-via-headphones so appealing. Some online services
now offer audio guides for various U.S. and international cities.
Just load up an MP3 file, and you can stroll through the city
of your choice while listening to a guided tour. Had I known
about the following services when I headed to Europe last spring,
I surely would have picked one up.

Soundwalk.com -
This site offers 12 different guided walks around New York
City, including tours of the Bronx, Little Italy, and Wall
Street. You can also pick up a tour for the area surrounding
the Boulevard Saint Germain in Paris, or for a boat ride down
the Ganges near Varanasi, India. And Soundwalk has teamed up
with shoemaker Puma to create a series of "Train Away" tours,
which will guide you as you jog through Berlin, London, New
York, or Paris. Get a 50-minute MP3 for $12.00.

Ijourneys.com -
In Old Rome, see the Parthenon and the cafe where Tartuffo
(a delectable chocolate ice cream) was invented. In Florence,
check out the Gates of Paradise and taste Florentine delicacies.
In Venice, wander through the Piazza San Marco and take in
the views from the Rialto Bridge … all while enjoying your
personal guide's explanations and historical patter. Also available
are tours of Paris, Ancient Rome, and Pompeii. $14.95 for an
MP3 tour that's just over an hour.

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more about this rewarding career.

Word
to the Wise: 3 "Borrowed" Expressions

With
over 250,000 words in the Oxford English Dictionary alone,
we still frequently borrow from other languages when we can't
quite find a way to describe a certain feeling or experience
in English. Think schadenfreude, doppelganger,
and joie de vivre, among other fairly common expressions.

Then
there are some that you've probably never heard of …

Take
cavoli riscaldati, for example – an Italian term.
Literally, this means "reheated cabbage," but is
commonly used to describe the futile attempt to revive a failed
love affair. Think about the relationship you tried to rekindle
with a high-school sweetheart – but, like reheated cabbage,
it just didn't turn out well.

Or drachenfutter,
which is German for "dragon fodder." This word is
used for a peace offering -flowers, candy, or wine – that men
give to their wives after doing something wrong.

And
– my favorite – bilita mpash, Bantu for "blissful
dreams." While we have something similar in English, "euneirophrenia" (which
means "peace of mind after a pleasant dream"), wouldn't
you rather try to work "bilita mpash" into your
next conversation?

(Source: They
Have a Word for It: A Lighthearted Lexicon of Untranslatable
Words and Phrases by Howard Rheingold)

Have
a Question for Michael Masterson?

Infringements
can be punishable by up to 5 years in prison and $250,000
in fines. Are
you having trouble receiving Early to Rise messages?

Ensure
that Early to Rise gets delivered to your email box,
click below:http://www.earlytorise.com/whitelisting.htm

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you'd like to suggest Early To Rise to a friend, please
point them to:http://www.earlytorise.com/SuccessPartnership.htm

To
BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/ or
email support@earlytorise.com

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The 7 Secret Qualities of Successful Information Products

Saturday, July 15th, 2006

The Internet's
Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1782
Saturday, July 15, 2006

WEALTHY:
The opportunity behind the tanking market

HEALTHY:
My "12 Days of Christmas" (Michael
Masterson)

WISE:
Vince Lombardi on teamwork

ALSO
IN THIS ISSUE:

Why "command
and control" no longer works (Brian Tracy)

Your
local library meets Netflix

Add "inimical" to
your vocabulary

*
Highly Recommended *

You
Deserve Answers…And Now You're Going to Get Them

If
you haven't gained the wealth you crave, you need to do something
differently.

Why? Because all change, all progress begins with a single
decision, a single action.

Are you ready to seize the final piece of the puzzle? The
missing ingredient to coast you all the way to financial
freedom? You deserve answers and now you're going to get
them.

In just 30 days from today your life could be in an entirely
different place. Don't
delay.

– Charlie Byrne

It's
Not Inflation

By
Charles Delvalle

All
my friends are unhappy because the market has wiped out a
whole year's worth of gains. Many people are putting the
blame for the market's slip squarely on the prospect of rising
inflation. But it is not inflation itself but the government's
battle with inflation that is spooking the market.

You
see, when inflation is the Fed's focus, they raise interest
rates to slow growth. And what comes with slow growth? Slowing
corporate profits.

The
market is simply adjusting to future earnings expectations
in a slowing economy. Of course, rising interest rates are
in the mix too, putting the brakes on economic growth. But
runaway inflation would be even more damaging to the economy.
It's a pick-your-poison situation. With or without the Fed
raising bank rates, the economy was going to suffer.

The
good news is that you get to cherry-pick some awesome companies
that are now available at low prices. I've said it before:
The best time to buy is when everybody is selling. Peruse
your choices and get ready to watch your portfolio climb.

[Ed.
Note: Charles Delvalle is the Managing Editor of ETR's Money
Insight newsletter

The
Quotable Mr. Franklin: On the Damage of Monetary Inflation
...

"Paper
money in moderate quantities has been found beneficial; but
when more than the occasions of commerce require, it depreciates
and is mischievous and the populous are apt to demand more
than is necessary."

(Source: The
Compleated Autobiography, by Benjamin Franklin,
compiled and edited by Mark Skousen)

"Individual
commitment to a group effort - that is what makes a
team work, a company work, a society work, a civilization
work."

-Vince
Lombardi

Working
Well With Others

By Brian Tracy

A 20-year study at Stanford University examined the career
paths of thousands of executives to determine the qualities
they had developed that enabled them to move ahead rapidly.
Researchers concluded that there were two primary skills that
were indispensable for men and women who were promoted to positions
of great responsibility.

The first was the ability to function well in a crisis. It
was the ability of the executive to keep his or her cool when
the company or the department faced serious challenges or setbacks.
It was the ability to calmly analyze the facts, gather information,
reach conclusions, make decisions, and then mobilize other
people to respond effectively and solve the problem.

The second skill these fast-trackers had developed was the
ability to use their knowledge and talents to contribute to
the success of a group of people in accomplishing a specific,
common goal. In other words, they knew how to function well
as a member of a team.

In this sense, you and your spouse are a team. When you volunteer
in any charitable organization, all the people you work with
are members of a team. If you have a social circle and you
plan activities together, you are functioning as a team. And,
of course, you and your coworkers make up a team.

Over the last few decades, the concept of teamwork in business
has been evolving.

We
came out of World War II with a strict "command and
control" mentality. Most of the heads of American corporations,
large and small, had been military officers, of various ranks,
during the war. They brought their training into the workplace.
Their approach to management was the pyramid style, with
the president at the top, the senior executives below him,
the junior executives below them, and so on - all the way
down to the workers and support staff who made up the base
of the pyramid. The orders traveled in one direction: downward.
Information filtered up slowly. People were expected to do
their job, collect their paycheck, and be satisfied.

However,
with the advent of the computer age and, thus, the increasing
complexity of even the smallest business operation, this
management approach is changing. Just about every employee
now has critical skills and knowledge that contribute to
the overall success of a business.

For
example, in our office, our receptionist has been promoted
to the position of "front-office manager." Some
years ago, when I started in business, the job of the receptionist
was to answer the telephone and direct the callers to the
appropriate people. Today, however, her job is far more complicated.

Since
she is the first contact most customers have with our business,
her personality and temperament are extremely important.
The prospective client who telephones begins forming an impression
of us the instant the telephone is answered. Then, because
we do so many things, she must tactfully ascertain exactly
how the caller may be best served and who to direct the call
to. She also handles requests for further information and
follow-up phone calls.

Her
ability to handle these calls effectively, to direct calls
to the right people, to take accurate messages, and to act
as the core person in a network of communications, makes
her job so important that it is essential for her to sit
in on all staff meetings and be aware of everything that
is going on.

Your job, too, probably requires you to know a lot about what
is going on in the rest of the company. And the fastest and
most accurate way of keeping current is to develop and maintain
a network of contacts, an informal team of people within your
workplace who keep you informed and who you keep informed in
turn.

The old methods of command and control now exist only at old-line
companies, many of which are fighting for their very survival.
Today, men and women want to thoroughly understand what they
are doing and why they are doing it. People are no longer satisfied
to be cogs in a big machine. They want to have an integral
role in achieving goals that they participated in setting in
the first place.

If you want to achieve anything of consequence in business,
you need the help and cooperation of lots of people. Your main
objective should be to structure everything you do in such
a way that, because you are constantly cooperating and working
well with others, they are continually open to helping you
achieve your goals as well.

Remember, in all your interactions with your team, to be supportive
and helpful. The best team players I have ever seen are those
whose comments to the other members of the team are in the
form of suggestions on how things can be done better. The best
team members are always offering to help other people after
the meeting to get on top of some aspect of their work. This
focus on collaboration and cooperation is seen by everybody
and marks you as a person to be both liked and respected.

Many
men and women have kicked their careers into the stratosphere
by taking on a small responsibility and doing such a good
job with it that they came to the attention of important
people both inside and outside their organizations.

Today's Action Plan: Continually look for opportunities
to make valuable contributions to your company. Volunteer for
additional assignments. Focus on high-priority tasks, and finish
what you start on time. Do excellent work. And remember that,
as Confucius said, "He who would be master must be servant
of all."

[Ed.
Note: Brian Tracy was one of the most popular speakers at
least year's Bootcamp. He'll be a presenter again this year.]

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Dear
Michael Masterson: "You've inspired me to try your
workout."

"You've
inspired me to try the workout you described in Message
#1739. What are the other eight leg exercises in your
'12 Days of Christmas' lower-body routine?"

James
Faulkner
Jonesboro, AK

The "12
Days of Christmas" is the name my trainer has for my
lower-body routine. It involves a series of leg exercises,
starting with a single-set repetition and going up to 12.
In other words, you do one repetition of your first exercise,
two of your next exercise, three of your next, and so on.

When
I'm traveling, it's not always easy to fit this entire routine
into my schedule. But now that I'm back home in Delray Beach
(briefly, at least), here is a typical example of what I'll
be doing:

1
eight-count of a wall sit

2
extremely slow squat thrusts

3
four-count leg scissors

4
sun salutations

5
four-touch sit-ups

6
squat thrusts

7
star jumpers

8 Hindu
Squats

9
standing squat thrusts

10
jumping jacks

11
deep toe dips and raises

12
lunges

You
can arrange these exercises to suit your level of fitness.
(The less fit you are, the lower you should go on the repetition
ladder with the tougher exercises. That is, when you are
less fit, put the less-strenuous exercises – like sit-ups
– at the 8 to 12 spots.)

If
you try it, let me know how it works for you. I believe there's
already a discussion going on in our Speak
Out forum.)

-Michael
Masterson

It's
Good to Know: Online Book Exchanges

By
Suzanne Richardson

My
friend LP frequently buys a paperback novel to read on the
airplane or at the beach, then trashes it when he's done.
To him, these books are travel candy, and not worth keeping.
But there are better ways to "dispose of" your
used paperbacks.

For
one thing, you can donate them – to your local library, thrift
store, or nursing home, for example. You can also take advantage
of online book exchanges.

Paper
Back Swap is a free online service that allows you
to exchange your paperback books for someone else's. Too
get started, you list nine of the books you want to trade
on the site. You get three "credits," good for
one book each, just for becoming a member. Once registered,
you can browse a list of the books other members are putting
up for adoption. Pick one, and its owner will mail it to
you.

You
get more credits when you mail your books to other members.
When another member "orders" one of your books,
you print off a book
wrapper (sent to you via e-mail), add a few stamps to
your package, and send it on its way.

Frugal
Reader, a similar service, gives you two credits for
nine initial listings.

Services
like these provide you with an ongoing supply of stuff to
read … just for the price of postage.

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Word
to the Wise: Inimical

"Inimical" (ih-NIM-ih-kul)
means "unfriendly" or "hostile." It
is derived from the Latin for "enemy."

Example
(as used by Aoibheann Sweeney in The New York Times): "T.
H. Logan, an inimical police officer, drives
his wife mad with grief by killing the seal she used to love
to swim with."

Have
a Question for Michael Masterson?

ALL
CONTENTS OF THIS E-MAIL ARE COPYRIGHT 2006 BY ETR,
LLC.ALL RIGHTS RESERVED: REPRODUCING ANY PART OF
THIS DOCUMENT IS PROHIBITED WITHOUT THE EXPRESS WRITTEN
CONSENT OF EARLY TO RISE. Protected by U.S. Copyright
Law {Title 17 U.S.C. Section 101 et seq., Title 18
U.S.C. Section 2319}:

Infringements
can be punishable by up to 5 years in prison and
$250,000 in fines. Are
you having trouble receiving Early to Rise messages?

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click below:http://www.earlytorise.com/whitelisting.htm

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please point them to:http://www.earlytorise.com/SuccessPartnership.htm

To
BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/ or
email support@earlytorise.com

NOTE:
If URLs do not appear as live links in your e-mail
program, please cut and paste the full URL into the
location or address field of your browser. Disclaimer:
The inclusion of an ad in ETR does not constitute
an explicit endorsement. It does mean that as far
as I know the product is not a rip-off. When I really
like a product and want you to buy it I'll tell you
explicitly. Otherwise, view these ads the way you
would commercials on TV or display ads in the back
of your favorite magazine. Check them out. Make a
decision. If you don't like, ask for a refund. (All
products sold here will carry refunds.)

Nothing
in this e-mail should be considered personalized
investment advice. Although our employees may answer
your general customer service questions, they are
not licensed under securities laws to address your
particular investment situation. No communication
by our employees to you should be deemed as personalized
investment advice.We expressly forbid our writers
from having a financial interest in any security
recommended to our readers.

All
of our employees and agents must wait 24 hours after
on-line publication or 72 hours after the mailing
of printed-only publication prior to following an
initial recommendation.Any investments recommended
in this letter should be made only after consulting
with your investment advisor and only after reviewing
the prospectus or financial statements of the company.

www.EarlyToRise.com

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A Philosophical Ride

Friday, July 14th, 2006

The
Internet's Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1781
Friday, July 14, 2006

WEALTHY:
If you had all the money in the world … (Michael
Masterson)

HEALTHY:
Drink yourself lean

WISE:
George Bernard Shaw on money

ALSO
IN THIS ISSUE:

A
warranty card worth reading (Charlie
Byrne)

I
can't wait for November! (Suzanne
Richardson)

Add "interlocutor" to
your vocabulary

*
Highly Recommended *

Give
Yourself a Nice Pay Raise – And A Three Day Weekend, Every
Weekend

By
the end of this week, you can give yourself a pay raise.
How does an extra $20/hr sound… and schedule a few days
vacation while you're at it!

After
a month or two, how about another raise… to $2,000 a week.

It's
happening everywhere. Ordinary people — including folks
who never finished school — starting their own businesses…
and making side incomes in the neighborhood of $40,000…
$60,000… even $100,000 or more a year.

They're
living the American Dream. Now it's time for you to start
living it too. Read
on…

-
Charlie Byrne

"When
a man says money can do anything, that settles it: He
hasn't got any."

-
George Bernard Shaw

A
Philosophical Ride With an Unusual Limo Driver

By
Michael Masterson

Question:
What would you do with your money if you had all you could
ever need?

I
was asked that question, strangely enough, by the limo driver
who was taking us home from the Miami airport at the end
of our trip to Asia.

I
didn't tell him that I was in that happy position … and
that I was still grateful every day for my good fortune.

I
didn't say any of those things because (a) I didn't want
to sound like a jerk and (b) I knew he wanted to talk about
it.

It's
an interesting question. What would you do?

What
would you do with your life if you had, say, 10 (or 20 or
50?) million dollars tucked away, earning you all the money
you needed to pay for everything you wanted … with plenty
left over?

When
ordinary people get lucky with wealth by winning the lottery
or coming into an inheritance, studies indicate that the
majority of them keep their jobs but increase their spending.
Bakers continue to wake up early. Plumbers continue to get
their hands dirty. And postal workers continue with their
daily rounds.

Why
do they keep working?

It
could be the attention they receive from their fellow workers.
(People whose lives remind them of what it "used to
be like.") It could be the force of habit. ("What
else am I supposed to do?") It could be the fear of
falling backward. ("At least I'll always have my job.")

That
last line of thinking isn't as crazy as it sounds. A significant
percentage of people who come into wealth quickly end up
broke in a relatively short period of time.

My
philosophical limo driver and I mused about these facts for
a while. And then he reminded me that I hadn't answered his
question. "But what would you do?" he asked again.

I
sat back in my seat and thought about it.

"I
would definitely stop working," I said. "At least
for money. I'd write books, work out, do a little painting,
and spend time with my family and friends."

"What
would your perfect day be like?" he asked.

And
so I thought about that too. I imagined myself waking up
in an apartment overlooking a sunny plaza. In Paris? Rome?
Buenos Aires?

After
taking a leisurely shower, I stroll, bathrobe-clad, to the
porch, where breakfast has been served. Eggs Benedict and
coffee. Silver and fine table linens. I read the International
Herald Tribune and then take a walk to my studio by
the sea. I write or paint until I get that Hemingway-esque
feeling of having "done good work." Then I head
to the local cafe, where my friends await me. We eat and
drink merrily, and then I take a short walk to my secret
apartment, dark and cool, where I enjoy a postprandial siesta.

Revived,
I meet K at some auction house or art gallery where, after
looking over the new arrivals, we successfully bid on a small
but exquisite pencil sketch by Jules Pascin. That evening,
we dine with our three boys and their spouses, who have flown
in to celebrate Mother's Day. Before turning in for the night,
I write a note to an old friend who's working in Japan, read
a poem by Ezra Pound, and knock off The New York Times crossword
puzzle in just under 15 minutes.

"That's
a beautiful dream," my driver said. "I hope that
some day you will achieve it."

"Me
too," I said, thinking about the ways my current life
is like and unlike my fantasy.

"So," my
driver said, after a while. "You didn't ask me."

"Sorry?
What did you say?"

"You
never asked me what I'd do if I had all the money I needed."

A
pang of embarrassment. "I'm sorry. You're right. What
would you do? What would you do if you had all the money
you could ever need?"

He
looked at me through the rearview mirror and smiled. "I
already have all the money I need," he said.

I
was taken aback. Was he pulling my leg? I took a good look
at him and noticed that he was wearing a fine cotton shirt
and sporting a Rolex.

"Really," I
said. "That's great. Wow."

His
smile had widened into a Cheshire grin. "You're surprised,
aren't you?"

"Well,
yes. I mean, no. I mean, I'm not sure what I am. So what
are you doing now that you've made it?"

"I
don't write books, I can tell you that," he said, laughing. " But
I do spend lots of time taking my friends to sporting events.
That gives me a lot of pleasure."

My
limo driver philosopher was a season ticket holder to the
Miami Heat, the Miami Dolphins, and the Florida Marlins. "Watching
sports is a big part of my life," he admitted. "I
don't have a family of my own, but I have nieces and nephews
– and they have become big sports fans. So that's good."

I
sensed that my interlocutor was a tad bit disappointed with
his life. I asked him why, if he was financially independent,
he was driving a limo.

"I
don't do it for a living," he said. "I drive a
couple of hours a day. That's it. But I like meeting people
and finding stuff out about what they do and what they think.
It keeps me thinking. And I get a kick out of it when my
customers find out that I'm richer than they are."

I
wondered if he was, in fact, richer than me …

He
exited I-95 and drove at a leisurely pace east on Atlantic
Avenue. "Like you," he said, "I used to think
about what I'd do if I had all the money I needed."

"And
how close is your life to what you imagined?"

"That's
the interesting thing," he said. "I think I am
leading my perfect life right now. But it's nothing like
what I thought it would be."

"How
so?"

"Like
working as a limo driver," he said. "I never imagined
I'd be doing that."

"Yeah,
I bet."

"And
yet I love it."

"It
sounds like you do."

"And
do you want to know something else?" he asked.

I
definitely did.

"I
wash and wax this baby myself. By hand. I could afford to
buy six car washes. Yet I go to the supermarket, buy the
Turtle Wax, and do the rub-on, rub-off thing myself."

I
thought about the pleasure I get from gardening. "I
think I can understand that."

He
turned north on Ocean Boulevard. "That's our house
up there on the left," I told him. He looked at it with
evident appreciation. "Nice," he said. "Really
nice."

"It's
kind of low key," I found myself saying.

"Hey,
you don't have to apologize to me," he said. "I'm
a limo driver!"

I
was not surprised when, after pulling into my driveway, he
hopped out of the car and helped us with our luggage. The
fare came to $42. I gave him a fifty and said, with embarrassment, "Keep
the change."

He
gave me a business card. Just his first name on it – Harvey
– and a phone number. "I live up the road, only a couple
of miles from here," he said. "Call me next time
you need a ride to the airport."

An
expensive shirt. A Rolex. A business card with only his first
name and a phone number. If Harvey wasn't the richest limo
driver in the world, he was at least doing a good job impersonating
him.

He
had said he lived "a couple of miles up the road" from
us. That meant Gulfstream or Manalapan. Could Harvey own
one of those $20 million homes on the beach? If so, he would
have to have a minimum net worth of $100 million.

For
the rest of the day, I couldn't get Harvey out of my mind.
Was he really rich or just a bullshit artist? And if he was
rich, how rich was he?

If
nothing else, I concluded, he got me thinking about what
I want from my life and what I'm doing about it.

Today's
Action Plan: My conversation with Harvey raised
some interesting questions:

What
would you do if you had all the money you needed?

What
parts of your present life would you keep?

What
parts would you change?

And
what entirely new things would you do?

Think
about it. And, if you like, e-mail your thoughts to me at ReaderFeedback@gmail.com.
Include your name, hometown, and state… and we may run
your response in an upcoming issue of ETR.

* Advertisement *

The
Counter-Intuitive Risk: Return Relationship

Everybody
knows that if you want to see BIG returns, then you have
to take BIG risks, right?

What
if the Exact Opposite were true?

What
if, as you lowered your risk…your returns actually grew?

What
if low-risk investments returned 30%, 85%, even 220% or more
in just a matter of days? You would run to invest as much
money as you could, and watch your profits skyrocket, right?

That's
exactly the type of investment Justin Ford makes all of the
time. He's going to spell out exactly how you can do the
same thing – even if you have little to no money to start
with – and build your net worth quickly and safely. Learn
more now.

A
Beverage That Helps You Burn Calories

By
Jon Herring

If
your goal is to lose weight and become lean, one of the things
you have to do is drink enough water. Not only does adequate
hydration boost your metabolism and speed up elimination,
it's likely to help you consume fewer calories too.

In
a study presented in the journal Obesity Research,
scientists at the University of North Carolina found that
men and women who drank more than 1.5 liters of water per
day consumed roughly 200 calories less than "low-water
drinkers." Considering that a moderate 20-minute aerobic
workout burns about that number of calories, you can clearly
see the impact increasing your water intake can have on your
weight-loss program.

The
Institute of Medicine suggests that men drink roughly 3.0
liters (12 cups) and women 2.2 liters (about 9 cups) of water
per day. Here's how to do it:

1. Drink
a glass of water with each meal and between each meal.

2. Drink
a glass of water before, during, and after exercise.

3. Whenever
you're tempted to reach for juice, soda, or another high-sugar
beverage, have a glass of water instead.

Hot
Dogs, Burgers, and… Good Marketing Copy?

By
Charlie Byrne

How
many times have you bought a small appliance and thrown the
warranty card in the trash? If your habits are anything like
mine, the answer is "a lot." After all, who wants
to fill out a boring form that's only going to land your
name on junk mailing lists?

So
I was pleasantly surprised to see the following card when
I opened up my new Weber grill last weekend.

Here's
the headline:

SENDING
THIS CARD IN WILL MAKE YOU A BETTER GRILLER (OR YOUR POSTAGE
STAMP BACK). THERE ARE TWO GOOD REASONS TO FILL OUT THIS
CARD…

Of
course, I had to read the rest to find out what those two
reasons were. The copy goes on to…

1.
Offer a free publication:

"Each
issue of The Grill Out Times is packed with grilling tips
and advice, triple-tested recipes, and just about everything
you need to become a card-carrying Weber Grilling Guru.
So don't put it off. Register now. You have a reputation
to defend."

2.
Make an "anti-spam" pledge (written in a personal,
inviting tone):

"Oftentimes
when you send in cards like this, you end up receiving
boatloads of junk mail you don't want from companies you
don't know. We don't like that stuff any more than you
do. That's why we promise Weber won't give or sell your
information to anyone at any time – nobody, nada, never.
Information received from you will only be used to help
us to develop the next generation of Weber grills. And
for that we thank you from the bottom of our hearts."

Hat's
off to the copywriter who came up with this. It may not be
truly fantastic copy (as taught by AWAI's
copywriting program). But it does what it's
supposed to do: It grabs your attention … and gets you
to fill out the card and send it in.

ETR
Insider Report: Everybody's Talking About Bootcamp

By
Suzanne Richardson

After
the long Fourth of July weekend, I wasn't surprised to find
my inbox crammed with messages. I was surprised, however,
that nearly all of them had one thing in common: our upcoming Information
Marketing Bootcamp.

This
year's speakers sent me dozens of e-mails, asking questions
about the articles they're working on for upcoming issues
of ETR …

Charlie
Byrne, our editorial director, and Patrick Coffey, one of
our marketing managers, sent a flurry of messages exclaiming
over the array of talented, successful businesspeople who
will be making presentations at Bootcamp…

Katie
Yeakle, AWAI's executive director, e-mailed me too, excited
because someone who took their copywriting
program – and who's written and published his
first book – will be attending this
year's Bootcamp to learn about the marketing
side of being a writer …

And
that's not the half of it!

With
all this talk about Bootcamp,
my head started whirling. I can't wait!

For
one thing, it takes place in Delray Beach, FL, right on the
beach. Can you imagine? Sun, sand, and seagulls, while ferocious
November pounds its stormy fists against the rest of the
country (especially New York State, where I'll be flying
from).

And
where else can you find so many marketing experts in one
place? Here's a small sampling:

Andrew
Palmer will be sharing his techniques for marketing your
business online. Rich Schefren plans to teach his own secrets
of successful Internet business-building. John Phillips is
going to explain how you can draw more visitors to your site.
Heather Lloyd-Martin will share the essentials of writing
copy that search engines love. Bob Bly will reveal the most
important elements of writing copy that sells. And, yes,
you'll get to hear Michael Masterson himself … live and
in person.

Of
course, while I'm
at Bootcamp, I'll be working. So I'll be lucky
to catch a few minutes of those presentations, here and there.
(And you'd better believe I'll have a notebook and pen with
me.)

But
you have the opportunity to hear every single one … and
to ask these experts specific questions … and even to chat
with them one-on-one between sessions.

Don't
miss it!

*
Advertisement *

Secure
Your Future…TODAY

In
6 hours and 35 minutes, you can be in business – well on
your way to making upwards of $100,000 per year! That's how
long it takes to "create" what is without question
the world's easiest, most
profitable and infinitely rewarding business.

Word
to the Wise: Interlocutor

An "interlocutor" (in-tur-LOK-yuh-tur)
is a person who takes part in a conversation.

Example
(as I used it today): "I sensed that my interlocutor
was a tad bit disappointed with his life."

Have
a Question for Michael Masterson?

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The inclusion of an ad in ETR does not constitute
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as I know the product is not a rip-off. When I really
like a product and want you to buy it I'll tell you
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would commercials on TV or display ads in the back
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The Power of Free Will

Thursday, July 13th, 2006

The
Internet's Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1780
Thursday, July 13, 2006

Need Real Audio? Get it here for free

WEALTHY:
The new mantra in real estate (Kam
Weiler)

HEALTHY:
A possible link between lipstick and cancer (Dr. Al Sears)

WISE:
William Shakespeare on doubt

ALSO
IN THIS ISSUE:

Why
Wanda flopped on the dance floor (Paul
Lawrence)

A
noticeable difference between tour guides (Michael
Masterson)

Add "circumspect" to
your vocabulary

*
Highly Recommended *

Turn
Your Mind into a Cash-Generating Idea Machine

Imagine
sitting in a meeting…a seemingly unsolvable problem is
before the group.

Everyone
is silent and stuck for ideas. But you come up with the thought
that saves the day!

Everyone
wonders why they didn't think of it. But only you know the
answer to that question. It's because they didn't know HOW
to look at the problem.

Ideas,
not money, are the true currency of business and personal
success.

Now
you can discover a simple, step-by-step technique that
will give you a guaranteed source of powerful ideas and
solutions to call on any time you need one.

-
Charlie Byrne

Relocation,
Relocation, Relocation

By
Kam Weiler

An
estimated one in five baby boomers – or 15 million Americans
– are expected to relocate upon retirement. And if you put
your real estate investments in the path of their migration,
you stand to make a fortune.

But
tomorrow's snowbirds won't all be hitting the coast of Florida
if other Sunbelt states have anything to say about it. Florida
is losing ground to states like Texas, which have launched
aggressive marketing campaigns to lure retirees.

Other
factors influencing retirees' relocation choices include:

Affordability
of real estate. Markets such as Texas that have not seen
the hyper-inflation that most of Florida experienced
in recent years will actually benefit.

Proximity
to universities and/or colleges. Retirees are no longer
content to simply golf and lounge. Instead, many are
seeking out continuing-education opportunities.

Cultural
activities. Relocating boomers also want to be within
easy driving distance of museums, live music, shopping,
and other distinctly cosmopolitan attractions.

Investors
who purchase real estate in the
most desirable markets while prices are still
low stand to make a killing.

[Ed.
Note: Kam Weiler is a contributing editor for Main
Street Millionaire, ETR's real estate investment
success program.]

"Our
doubts are traitors and make us lose the good we oft
might win by fearing to attempt."

-
William Shakespeare, Measure for Measure

The
Power of Free Will

By
Paul Lawrence

Wanda
moved to the dance floor of my ballroom dance studio and
nodded that she was ready. I turned on the music, hoping
she would execute the complicated turn correctly. But her
body language foretold the outcome. As her eyes filled with
fear, she slumped. Then she slung her feet around and toppled
off balance, nearly falling.

Was
it because Wanda didn't have the skill to do such a turn?
No. I'd seen her do the same turn more than 100 times, competently
and successfully.

The
difference this time? She was scheduled to do an amateur
performance later that day, and had allowed her head to become
filled with self-doubt. Even though she knew the routine
perfectly, she had turned to me with a defeated look on her
face and said, "I'm not really ready to do this, am
I?"

I
assured Wanda that she was ready, reminding her that we'd
rehearsed the routine over and over again. I suggested that
she walk through some of the steps to assure herself that
she knew what she was doing – and that catches us up to where
I opened this story.

After
her near fall, Wanda looked at me with wide, confused eyes. "I
don't know why that happened," she said.

There
was no evil puppeteer pulling her strings and causing her
to topple in the middle of a step she was easily capable
of doing. And there were no sudden gusts of wind blowing
her off balance either. What knocked her down were the defeatist
thoughts she allowed herself to have.

I'd
been through this with Wanda before, and I said the same
thing I'd said to her many times:

"Wanda,
you have the free will to choose to think however you want
to think – that you can do it or that you can't do
it."

Eventually,
with enough cheerleading from me, Wanda managed to get through
her performance that night. Unfortunately, though she finished
without humiliating herself, she was terrorized the whole
time and didn't do anywhere near the job she could have done.

I'll
let you in on a little secret. The reason I understand Wanda
so well is that for a good deal of my life … up to my late
twenties … I too allowed my head to get filled with defeatist
thoughts. These thoughts prevented me from achieving anything
more than the most mediocre of successes in all aspects of
my life.

I
hit a low point before I finally took action to prevent myself
from becoming an old man who could only ask himself "What
if?" That's when I started to develop my Dare
to Live Your Dreams program.

As
part of that program – to overcome the negative thoughts
that were keeping me from achieving my goals – I came up
with a system I call "Thought Harnessing." Here
are the steps:

1. Immediately
recognize when you are having a negative or self-defeating
thought.

2. Make
a conscious decision to refuse to continue that line of
thinking.

3. Force
yourself to replace your negative thought with a positive
one.

4. Take
an action right away that will help you move toward the
goal you are trying to achieve.

5. Reward
yourself in some small way for controlling your thoughts.

Jeff
Y. used Thought Harnessing to successfully negotiate a real
estate deal that earned him $60,000 in less than three months.

Jeff
had always been nervous whenever he was going to make an
offer on a piece of property. All he could think of were
the many ways he could fail. And as he drove up to the prospective
seller's office, he started having his normal fears of doom.

But
this time, something was different. He recognized what he
was doing and forced himself to cease that line of thought.
Instead, he imagined himself handing a contract to the seller,
and the seller eagerly signing it. With that positive thought
in his head, Jeff exited his car and headed for the door
to meet the prospect. And as he walked toward the door, he
rewarded himself for turning his thoughts around with a little
chocolate bar.

Needless
to say, it worked. Jeff made his offer, the owner accepted,
and three months later Jeff had successfully bought and re-sold
his first pre-foreclosure property.

Lana
J. also used Thought Harnessing – in her case, to revive
her career.

Her
employer's business wasn't doing well. And though Lana knew
she ought to be looking for a new job, she was reluctant
to do it. She was in her late fifties – and every time she
thought about contacting prospective employers, she imagined
them laughing cruelly as they informed her that she was too
old to be hired.

But
then Lana used the five-step Thought Harnessing process to
get rid of her negativity … and actually applied for some
jobs. Instead of making fun of her age, the prospective employers
were impressed by her years of experience. And within two
weeks, she had procured a new position and was earning 50
percent more than her previous salary.

Today's
Action Plan: Thought Harnessing is just one of
dozens of techniques included in my Dare
to Live Your Dreams program. Make a commitment
to try it the next time self-doubt is keeping you from
accomplishing a goal. And when you try it, keep something
in mind. As Michael Masterson has pointed out many times,
simply thinking positive thoughts isn't enough to propel
you to success. You have to act on those thoughts. That's
the reason "taking action" is such an important
part of the five-step Thought Harnessing process.

[Ed.
Note: Paul Lawrence is a produced screenwriter, direct-mail
copywriter, and business author. In addition to the Dare
to Live Your Dreams program, he is the
creator of the Quick
and Easy Microbusiness System, ETR's program
for starting a business for under $100.]

* Highly
Recommended *

The
Counter-Intuitive Risk: Return Relationship

Everybody
knows that if you want to see BIG returns, then you have
to take BIG risks, right?

What
if the Exact Opposite were true?

What
if, as you lowered your risk your returns actually grew?

What
if low-risk investments returned 30%, 85%, even 220% or more
in just a matter of days? You would run to invest as much
money as you could, and watch your profits skyrocket, right?

That's
exactly the type of investment Justin Ford makes all of the
time. He's going to spell out exactly how you can do the
same thing even if you have little to no money to start with
and build your net worth quickly and safely. Learn

-
Kam Weiler

Cosmetics
and Breast Cancer

By
Al Sears, MD

Yesterday,
I told you about chemicals that act like estrogen when
they get into your body. These "estrogen mimics" lurk
in most forms of plastic and many other commonly used products,
including cosmetics, lotions, perfumes, and shampoos.

The
FDA doesn't require cosmetics companies to test their ingredients.
So it's not surprising that, according to an industry review
panel, only 10 percent of the 10,500 ingredients used in
their products have been tested for safety.

My
Wellness Research Foundation has been researching cosmetics
ingredients, and the results are sobering. For example, a
recent study published in the Journal of Toxicology found
that two preservatives used in Revlon lipstick – "parabens" -
are concentrated in breast cancer tumors. And it's not just
lipstick. Parabens can be found in literally hundreds of
everyday items.

Next
week, I'll tell you about industrial additives linked to
cancer that you are probably putting in your mouth.

[Ed.
Note: Dr. Sears, a practicing physician and the author of 12
Secrets to Virility, is a leading authority
on longevity, physical fitness, and heart health.]

Notes
From Asia: Our Questions Go Unanswered

By
Michael Masterson

After
being in Japan for a few days, we felt like we knew far too
little about the Japanese people.

We
noticed that since we nearly obliterated their country at
the end of World War II, they have built it back up again
– and that, in many ways, it is better and more modern than
our own. We noticed too that, like the Chinese, the Japanese
are thinner than Americans and seem to suffer from fewer
modern diseases.

And,
as I discussed at length last
Friday, we noticed the extraordinary civility
of the Japanese. In this, they have no equal.

But
when it comes to understanding how they really think, and
what they think of when they are really thinking, we are
still at a loss.

We
got some of our information from books we read, some from
looking at cultural artifacts, some by watching people in
restaurants and parks. But most of what we learned in both
China and Japan came from our tour guides.

And
we noticed a difference between them.

Although
our Chinese guides would occasionally joke about being "put
in jail" for telling us certain "secrets," we
found them to be a candid and forthright group. They admitted
that most Chinese people don't like U.S. foreign policy,
don't like the Japanese, and like to take advantage of their
colleagues and partners when doing business.

Our
Japanese guides were more fluent speakers of English, but
we found them to be a good deal more circumspect when it
came to discussing essential aspects of the collective Japanese
psyche.

When
I asked, "Why are the Japanese so polite?" our
guide said, "Do you think we are polite?"

And
when Daniel wondered, "What is the Japanese perception
of American tourists?" he was told, "I think we
are happy to have you."

But
that didn't keep us from continuing to ask whatever questions
popped into our minds, even if they demonstrated that Americans
are, indeed, culturally insensitive to the point of rudeness.

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Word
to the Wise: Circumspect

"Circumspect" (SUR-kum-spekt)
is another way of saying "cautious" or "prudent." It
is derived from the Latin for "to take heed."

Example
(as I used it today): "Our Japanese guides were more
fluent speakers of English, but we found them to be a good
deal more circumspect when it came to discussing essential
aspects of the collective Japanese psyche."

Have
a Question for Michael Masterson?

ALL
CONTENTS OF THIS E-MAIL ARE COPYRIGHT 2006 BY ETR,
LLC.ALL RIGHTS RESERVED: REPRODUCING ANY PART OF
THIS DOCUMENT IS PROHIBITED WITHOUT THE EXPRESS WRITTEN
CONSENT OF EARLY TO RISE. Protected by U.S. Copyright
Law {Title 17 U.S.C. Section 101 et seq., Title 18
U.S.C. Section 2319}:

Infringements
can be punishable by up to 5 years in prison and
$250,000 in fines. Are
you having trouble receiving Early to Rise messages?

Ensure
that Early to Rise gets delivered to your email box,
click below:http://www.earlytorise.com/whitelisting.htm

If
you'd like to suggest Early To Rise to a friend,
please point them to:http://www.earlytorise.com/SuccessPartnership.htm

To
BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/ or
email support@earlytorise.com

NOTE:
If URLs do not appear as live links in your e-mail
program, please cut and paste the full URL into the
location or address field of your browser. Disclaimer:
The inclusion of an ad in ETR does not constitute
an explicit endorsement. It does mean that as far
as I know the product is not a rip-off. When I really
like a product and want you to buy it I'll tell you
explicitly. Otherwise, view these ads the way you
would commercials on TV or display ads in the back
of your favorite magazine. Check them out. Make a
decision. If you don't like, ask for a refund. (All
products sold here will carry refunds.)

Nothing
in this e-mail should be considered personalized
investment advice. Although our employees may answer
your general customer service questions, they are
not licensed under securities laws to address your
particular investment situation. No communication
by our employees to you should be deemed as personalized
investment advice.We expressly forbid our writers
from having a financial interest in any security
recommended to our readers.

All
of our employees and agents must wait 24 hours after
on-line publication or 72 hours after the mailing
of printed-only publication prior to following an
initial recommendation.Any investments recommended
in this letter should be made only after consulting
with your investment advisor and only after reviewing
the prospectus or financial statements of the company.

www.EarlyToRise.com

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Liar, Liar, Pants on Fire

Wednesday, July 12th, 2006

The Internet's
Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1779
Wednesday, July 12, 2006

Need Real Audio? Get it here for free

WEALTHY:
A hidden opportunity in the commodity market

HEALTHY:
Common chemicals that affect masculinity (Dr. Al Sears)

WISE:
Peter F. Drucker on marketing

ALSO
IN THIS ISSUE:

The
right way to use a "bait piece" (Bob Bly)

Locking
umbrella stands and tiny urinals (Michael Masterson)

The
difference between Kabuki and Noh

*
Highly Recommended *

The
10 Second Cash-Flow Calculator

What
if you could look at any property for sale and within
10 seconds know whether or not it would cash-flow? Even
better, what if you could, just as quickly, estimate
if you need to put 20% down, 10% down, or even no money
down at all to see positive cash-flow?

Think
of how many over-priced properties could you eliminate
from your search in a matter of minutes. You would be
able to focus your limited time on pursuing only the
best investments. That's powerful stuff. And it's just
one of the techniques I learned during a live real estate
investing teleseminar with Justin Ford last week.

I
also learned seven steps he uses to get the best, most
profitable deals in town, and how you can make 225% or
more in gains from Day One with every property you buy
during his call, "Buying Cash-Flow Property at 25%
Below Market Value in Any Market".

I
recommend that anyone with even a slight interest in
real estate investing take a moment to listen in on the
upcoming Re-Broadcast of
this highly informative call.

Kam
Weiler

Shipping
Your Way to Wealth

By
Charles Delvalle

The
same demand that drives commodity prices up can also drive
them down. But there's a hidden side to the commodity market
that provides a safe and profitable haven for your investments:
transportation. After all, it doesn't matter how much copper
you can dig up in Peru if you can't get it to the people
who need it in China.

Yes,
there's a shortage of copper in the world … and not enough
ships to send it where it needs to go. And that's just one
example of what I'm talking about.

Heavy
demand for shipping means that shipping companies will experience
record profits as their usage rates and time-charter rates
go up – even when commodity prices fall. But unlike some
of the commodity markets, these companies are significantly
undervalued … and just plain ignored.

That
makes an investment in shipping a safer play than an investment
in commodities. And – considering how they're priced – this
is the right time to buy into them.

[Ed.
Note: Charles Delvalle is the Managing Editor of ETR's free
newsletter, Money
Insight.]

"The
aim of marketing is to know and understand the customer
so well the product or service fits him and sells itself"

-Peter
F. Drucker

Liar,
Liar, Pants on Fire

By
Bob Bly

In
my last ETR
article, I told about the two worst mistakes you can
make as a marketer when offering "bait pieces" as
a bribe to generate inquiries from prospects:

1.
Trying to force the recipient of your free offer into a sales
situation without sending the materials.

You
make the offer. But when prospects call to get it, your telemarketing
rep says, "Aw, you don't want that. What you want to
do is buy our XYZ product."

I
understand the sales strategy behind this technique. The
company doesn't make money giving away free information.
So the telemarketers are given scripts aimed at converting
as many inbound inquiries to sales as possible. The problem
is: They go too far.

As
I mentioned in my last article, I responded to a radio commercial
offering a "valuable free tape" on how to reduce
stress. The inbound telemarketer tried to get me to order
the full version of the company's stress-reduction program
on a 30-day trial basis. When I told him I wanted my free
tape first, he said: "You don't want that. It's just
an infomercial for the program."

Hey,
if you offer me a "valuable free tape" … and
then, when I call, tell me I "don't want that" because "it's
just an infomercial" … then guess what? You're a liar.
And is that a good way to start off a business relationship?

2. Offering something "for free" that's actually
worthless.

You
make it sound like you're going to send them good information
– but when your prospects get it, it is nothing more than
promotional material, with little or no useful content.

Again,
if you do something like offer me a "free inventor's
kit" (as one radio advertiser does) … and it's simply
your four-color sales brochure, with no how-to content on
inventing … you're a liar.

Now
let me tell you how to use the "free information" offer
correctly … so your prospects are satisfied with what they
get … and feel good enough about it to take the next step
with you.

Trillium
Health Products was using infomercials to sell their juicing
machines. The company's spokesperson, a juicing expert, appeared
as a guest on a 20-minute segment of a radio show to talk
about juicing. Listeners were invited to phone for a free
information booklet on juicing. The booklet contained juicing
tips and recipes … and it also delivered a sales pitch
for the machine.

That's
important: The radio promotion promised useful, free content
– and that's what prospects got. But along with that, they
got information on a product they could use to implement
the ideas and suggestions in their free booklet: Trillium's
juicing machine.

How
well did it work? The radio show aired in a major market
– Boston – and approximately 50,000 listeners called to request
the free booklet. Of those, 10 percent bought a juicing machine.
So Trillium sold 5,000 juicers at $350 each for gross sales
of $1.75 million – all from people who called a radio show
to get a free booklet.

Another
example …

Sy
Sperling, founder of the Hair Club for Men, used a booklet
called "The Consumer's Guide to Hair Replacement" as
his bait piece. It worked because the topic – a comparison
of the various hair-replacement options available to consumers
– was both educational and related to the Hair Club's product
(a type of hair weave).

The
company generated thousands of leads every month – and closed
enough of them to generate $60 million in annual sales.

One
final tip: When you give away free information, make sure
what you give away not only provides valuable free content
but also moves the prospect closer to making a purchase.

"Once," said
Sperling, "we decided to give away a book on hair loss
instead of our own consumer's guide. This was a book published
by a regular book publisher. The phone rang off the hook,
and we thought the campaign was going to be a huge success.

"But
we didn't convert many of those leads to sales. The campaign
was a disaster and cost us a fortune.

"People
were eager to get a free book just for the sake of getting
a free book, but were not necessarily interested in hair
replacement. The book, unlike our consumer's guide, did not
sell Hair Club or our product enough to generate sufficient
interest."

[Ed.
Note: Bob Bly is the editor of ETR's Direct
Marketing Masters Edition, a program to help you start
your own successful direct-mail business. Sign up for Bob's
e-zine, The Direct Response Letter www.bly.com/reports.]

* Highly
Recommended*

He'd
Have Called Them Crazy -Or Worse!

With
the Internet, it's now possible to spend no more than a
few dollars, write a couple of very basic ads, and have
instant access to millions of potential customers all in
a matter of minutes

If
anyone had told Jim Sheridan he could bank thousands in
just 24 hours… without any product of his own… without
spending a penny on getting it or promoting it, he'd have
justifiably said they were nuts.

But
Jim made a decision that he would overcome his skeptical
nature and give it a go. Boy, is he glad he did! That one
deal alone banked him $187,296 in one day.

The
great news is – you can copy Jim's plan exactly. The program
is called Instant Internet Income and I guarantee it does
exactly what it says it does.

Take
a look at how Jim brought in over $175,000 in a single
day!

-
Patrick Coffey

Are
Modern Men Less Manly?

By
Al Sears, MD

Yesterday,
I told you how estrogens in food are accelerating the sexual
development of young girls in this country. Today, I want
to tell you about a similar problem – this time, one that
affects men.

"Estrogen
mimics" are chemical additives that have a structure
so similar estrogen that they fit into and turn on estrogen
receptors in the body. And they are found in many common
household products.

Phthalates
(THAL-ates), one of the big offenders, are in garden hoses,
deodorants, pesticides, fertilizers, and almost every form
of plastic. As explained by Jim Pirkle – Deputy Director
for Science at the Environmental Health Lab run by the Centers
for Disease Control (CDC) – "Phthalates get rid of things
that are in the testosterone line – the things that make
a man a man."

They
cause testosterone to fall and estrogen to rise. And for
a man, that's disastrous. Muscle turns into fat. Sometimes
breasts begin to develop. Men lose their strength and competitive
spirit. Performance in the bedroom suffers too. And the risk
for serious ailments like heart disease and prostate cancer
increases.

Most
doctors don't recognize the problem. They tell their male
patients that their symptoms are "part of the aging
process" and send them on their way, oblivious to the
true cause.

There
are ways to boost testosterone levels and lower your exposure
to environmental estrogens. If your doctor can't help you
do it, get yourself (and your doctor) a copy of my latest
book, 12
Secrets to Virility.

[Ed.
Note: Dr. Sears, a practicing physician and the author of The
Doctor's Heart Cure and 12
Secrets to Virility, is a leading authority on longevity,
physical fitness, and heart health.]

Reader
Feedback: "I read your answer to Harry's question
with great interest."

"I
read your answer to Harry's question about becoming a copywriter
in Message
#1737 with great interest. I too am a senior, I'll be
70 within the week. I am currently in the middle of
the AWAI Masters
Program. I completed the basic
Copywriting Program, the Resume
Writing Program, and I plan to order the Catalogue
Writing Program within the next month. I may never reach
the upper limits of the six-figure income, but I'll bet I
can reach the lower level.

"I
know one other thing, doing this keeps me mentally alert
and active. It sure beats soap operas or needlepoint …
and a guy cannot play golf every day of his life.

"I'll grant you, everyone has a different reason for ordering
the AWAI Copywriting
Program, and mine was not totally about the money. I wish
I could have found something like this 30 or 40 years ago,
but it wasn't there. I am one of the lucky ones. I have a good
retirement income, but a little more income will not hurt."

Donald E. Hibbitts
Horn Lake, MS

Notes
From Asia: 5 More Quick and Quite Possibly Irresponsible
Observations About Japan

By
Michael Masterson

Continuing
where I left off yesterday…

1.
The average worker in Tokyo is intelligent and well-spoken.

We
don't understand a word they are saying, but we can tell
by their tone of voice and their manner that Japanese employees
are, comparatively speaking, smart and well-educated. I am
quite sure our smartest executives are every bit as intelligent
as theirs. It's the middle-ranking workers that seem to be
smarter.

2.
Everyone has good manners.

The
Chinese people have a curious mixture of being very mannerly
in some ways (the way guests and fellow workers are treated)
and rude in other ways (the way they run you off the street
if they have a car and you are on foot or on a bicycle).
But Japanese people are uniformly gracious and courteous.
They drive courteously, they speak courteously, and they
sell and shop with great attention to manners.

3.
The men are shorter than Chinese men.

In
Tokyo, Daniel and I are the tallest people in the elevator.
And the top of the urinals are barely high enough to – well,
they are barely hip-high. An NBA player, relieving himself
in a Tokyo bathroom, might have to kneel down. (No problem,
the floors are spotless.) We were told by our guide that
the new generation of Japanese are taller than their parents.
But why the Chinese outgrew them … we just couldn't figure
it out.

4.
They value their umbrellas.

Every
culture has its peculiarities. For us, one of the oddest
things here is that in front of every restaurant and department
store, there are rows of locking umbrella stands. Why umbrella
locks are necessary here and not in China or England or Moscow
we couldn't fathom.

5.
Kabuki is crazy and Noh is just boring.

My
long-time friend Anthony, who has lived here for many years,
told us that if we want to really understand the Japanese,
we needed to attend both the Kabuki theater and a Noh peerformance. "You
will find the Noh a little boring at first," he warned
us. "Compared to a Samuel Beckett play, how boring?" I
asked. "Oh," he said. "Beckett is like a circus
compared to the Noh." We decided to say no to the Noh
this trip and save it for another time.

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Word
to the Wise: Noh
vs. Kabuki

Developed
in the 14th and 15th centuries for an aristocratic audience, "Noh" (NO)
is a stylized form of Japanese theater that combines dance,
poetry, music, mime, and meditation to depict themes derived
from classical literature. The actors wear masks, chant their
lines, and express themselves with highly refined movements.

Unlike
the highbrow Noh theater, "Kabuki" (kah-BOO-kee)
is aimed at the common people. Dating from the 17th century,
it features elaborate costumes, makeup, and scenery. It uses
a combination of acting and dance to tell a story – usually
a story featuring superhuman heroes and villains.

Have
a Question for Michael Masterson?

ALL
CONTENTS OF THIS E-MAIL ARE COPYRIGHT 2006 BY ETR,
LLC.ALL RIGHTS RESERVED: REPRODUCING ANY PART OF
THIS DOCUMENT IS PROHIBITED WITHOUT THE EXPRESS WRITTEN
CONSENT OF EARLY TO RISE. Protected by U.S. Copyright
Law {Title 17 U.S.C. Section 101 et seq., Title 18
U.S.C. Section 2319}:

Infringements
can be punishable by up to 5 years in prison and
$250,000 in fines. Are
you having trouble receiving Early to Rise messages?

Ensure
that Early to Rise gets delivered to your email box,
click below:http://www.earlytorise.com/whitelisting.htm

If
you'd like to suggest Early To Rise to a friend,
please point them to:http://www.earlytorise.com/SuccessPartnership.htm

To
BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/ or
email support@earlytorise.com

NOTE:
If URLs do not appear as live links in your e-mail
program, please cut and paste the full URL into the
location or address field of your browser. Disclaimer:
The inclusion of an ad in ETR does not constitute
an explicit endorsement. It does mean that as far
as I know the product is not a rip-off. When I really
like a product and want you to buy it I'll tell you
explicitly. Otherwise, view these ads the way you
would commercials on TV or display ads in the back
of your favorite magazine. Check them out. Make a
decision. If you don't like, ask for a refund. (All
products sold here will carry refunds.)

Nothing
in this e-mail should be considered personalized
investment advice. Although our employees may answer
your general customer service questions, they are
not licensed under securities laws to address your
particular investment situation. No communication
by our employees to you should be deemed as personalized
investment advice.We expressly forbid our writers
from having a financial interest in any security
recommended to our readers.

All
of our employees and agents must wait 24 hours after
on-line publication or 72 hours after the mailing
of printed-only publication prior to following an
initial recommendation.Any investments recommended
in this letter should be made only after consulting
with your investment advisor and only after reviewing
the prospectus or financial statements of the company.

www.EarlyToRise.com

Rating: 0 (from 0 votes)

Posted in Daily Issues | No Comments »

Why Working Hard is Not Enough

Tuesday, July 11th, 2006

The Internet's
Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1778
Tuesday, July 11, 2006

Need Real Audio? Get it here for free

WEALTHY:
Making investment decisions … with help from the government

HEALTHY:
Whatever happened to training bras? (Dr. Al Sears)

WISE:
Ronald Reagan on hard work

ALSO
IN THIS ISSUE:

Why
my landscaper will never get rich (Yanik Silver)

First
impressions of Tokyo (Michael Masterson)

Add "minatory" to
your vocabulary

*
Highly Recommended *

You
Deserve Answers…And Now You're Going to Get Them

If
you haven't gained the wealth you crave, you need to do something
differently.

Why? Because all change, all progress begins with a single
decision, a single action.

Are you ready to seize the final piece of the puzzle? The
missing ingredient to coast you all the way to financial
freedom? You deserve answers and now you're going to get
them.

In just 30 days from today your life could be in an entirely
different place. Don't
delay.

– Charlie Byrne

When's
That Report Coming Out?

By
Charles Delvalle

On
a regular basis, the government releases key statistics that
indicate the direction of the economy. These include the
consumer price index (CPI), the unemployment rate, and the
gross national product (GNP).

Making
investments solely based on economic news like this will
set you up for disaster. But don't ignore it either. Knowing
when these reports come out will let you prepare a strong
defense against a possible market reaction.

To
find a calendar of these reports, go to http://www.bloomberg.com/markets/ecalendar/.
After an important report comes out, wait a few days to give
the market time to adjust to the news. Then, if you're uncomfortable
with what the market or your specific investment target is
doing, hold off on taking any action to buy or sell.

There's
an army of professional investors who react instantly to
the breaking news their computer screens feed them as it
happens. But the market doesn't always react to economic
reports the way people think it will.

On
June 14th, for instance, the CPI report showed inflation
to be 0.2 percent higher than expected. Because inflation
fears usually lead to market drop-offs, many investors had
a knee-jerk reaction and immediately sold a lot of stock.
But in this case, the market fooled them and moved up dramatically.
Which means those investors lost money.

Waiting
to make sure your potential gains aren't hijacked by the
day's economic report is the only smart play on the economic
news.

"It's
true hard work never killed anybody,
but, I figure, why
take the chance?"

-
Ronald Reagan

Why
Working Hard Is Not Enough

By
Yanik Silver

Recently,
my wife and I had a chimney repairman and a landscaper come
out to the house. From my window, I could see both of them
doing their jobs. Let me tell you – these guys worked hard.

Both
of them started very early in the morning and put in a full
day's work. The chimney repairman was dangerously perched
at least 50 feet above the ground for most of the time. And
the landscaper was practically breaking his back carrying
heavy bags of mulch.

The
point is, these guys put in an honest day's labor for an
honest day's wage every day. They don't sleep on the job
or goof off. They work their butts off.

But
when it comes to real financial success, hard work is not
enough.

Do
you know the big secret neither one of these fellows (or
most other people) ever figured out? It's this: You don't
want to be in a position where your income is limited by
the number of hours you can put in.

Each
one of us is given 24 hours in a day. It doesn't matter if
you are a chimney repairman, landscaper, CEO, or Internet
entrepreneur. We all have the same 24 hours to work with.

Most
people simply work and get paid, work and get paid, work
and get paid. You put in 8 hours on the job, you get paid
for 8 hours. You put in 40 hours a week, you get 40 hours
in salary. That's what we're used to. But the sad truth is,
you'll never get ahead doing what everyone else does. (A
lesson in itself.)

You
need to think about how you can turn more and more of your
energy into planting ongoing revenue seeds. First, you build
one ongoing income stream. Then another and another and another.
As Michael Masterson says in Automatic
Wealth, "Although you never know what will happen
with any individual income source, if you get enough of them
started, one will turn into a river."

Let
me give you an example.

I
created Instant
Sales Letters in February 2000. Every single day, we
get orders for this product – and at $40 to $55 a pop, it
adds up. Last year, this one website brought in six figures
for me. I created the product once, and now I get paid for
it over and over again. (Of course, I have added to the letters
and revised them several times. You always have to keep your
products up-to-date.)

Now
think about that. Work I did once keeps paying me every single
day. That's a good deal.

Once
that first stream of income is rolling in, you can expand
into another stream. For me, that was a result of people
asking me how I grew Instant
Sales Letters and made it so successful so fast. That's
when I started teaching Internet marketing based on what
I had done myself. So my second stream was a product called Instant
Internet Profits. This was a complete guide I created
that documented everything I did. It sold well and kept selling.
And just a few months ago, I totally revised it based on
everything new I've learned in the last few years.

After Instant
Internet Profits, I went to work creating additional
products. Some sell better than others, but together they
bring in millions and millions each year.

My
thinking is squarely on how I can get the most leverage and
ongoing income from any activity. For instance, if I do a teleconference
series, I will sell the LIVE calls for "x" amount
and have the calls recorded to create a product I can keep
selling for "y" amount. Going even further, I could
take excerpts from that product and use them as articles
or free e-books to be passed along to get additional business.

Do
you see how it works? Try to get paid over and over again
for activities done once. Make that your mantra.

One
more example.

Instant
Sales Letters is one of our hot products, so now I've
started selling it on CD-Rom at Amazon. In the first month,
it brought in an extra $386. Nothing too crazy – but not
bad for doing the work (once) of putting it up there.

To
take this further, I have also licensed one section of this
product to a company that pays me $1,000 each month for it.

Now,
here's the warning. Don't get fooled by an idea that nearly
everyone gets. It goes something like this: "Well, if
I can create 10 different products, and each one makes $1,000
a month … I'll make $10,000 every month." Yes, that's
a nice thought. But what happens is you get sidetracked and
lose focus if you try to work on more than one project at
once.

Believe
me, I fall into this trap too. Your best bet is to focus
on product #1 first. And only after you have that securely
in place should you move along to product #2.

I
realize that because there are so many opportunities available
online you want to grab a bunch of them. But if you do, you'll
end up running around like a headless chicken.

As
you can see from the above examples, my multiple revenue
streams consist of information products. But this advice
will work just as well for any kind of passive revenue stream.

[Ed.
Note: At just 32 years of age, Yanik Silver is recognized
as an expert on creating money-making websites. He will be
revealing one of the most profitable "hidden" Internet
income opportunities around in the Secrets
of Easy Internet Money teleconference series. And be
sure to check out his website.]

Today's
Action Plan

Spend
some time thinking about this idea: Do the hard work once
… then let the product generate money for you every month.

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More

Where
Did all the Little Girls Go?

By
Al Sears, MD

A
patient recently brought her daughter to my office, concerned
because the eight-year-old had started menses and developed
pubic hair. Years ago, I would have put this girl through
specialty referrals and extensive testing. Now, having seen
it many times, I know the cause. Estrogens (female hormones)
in our food had stimulated her early puberty.

Drive
by any middle school in the country. Instead of training
bras and boyish straight hips, you'll see shockingly mature
figures on little girls.

The
FDA claims it's safe to put estrogens in our food. The practice
is widespread and legal. Yet how can they know that dosing
us with estrogens for a lifetime is safe?

The
hormones are added to commercial livestock and poultry feed
because it makes them grow faster, get fatter, and retain
water (which adds more weight). This translates into greater
profits.

Yet
overexposure to estrogen puts women at a higher risk for
cancers of the breast, uterus, and ovaries later in life.
While most cancers have started to decline, those continue
to rise. I believe it is also the main reason 9 of 10 U.S.
women (as compared to 1 of 10 Asian women) have symptoms
of hot flashes, mood swings, and weight gain with menopause.

This
is a problem for men too. Estrogen turns muscle into fat
and gradually starts to "feminize" a man's body.
This leads to fatigue, obesity, and sexual dysfunction. It
also increases the risk of prostate cancer.

You
can avoid estrogens in your diet by eating only organic poultry
and grass-fed
meats. However, you are also exposed to estrogen "mimickers" in
many common household products. Tomorrow, I'll show you how
and where these estrogen look-a-likes turn up in your everyday
life.

[Ed.
Note: Dr. Sears, a practicing physician and the author of The
Doctor's Heart Cure and 12
Secrets to Virility, is a leading authority on longevity,
physical fitness, and heart health.]

Notes
From Asia: 5 Quick and Quite Possibly Irresponsible Observations
About Japan

By
Michael Masterson

Arriving
in Tokyo, we are immediately struck by the fact that it reminds
us much more of New York than Beijing or Shanghai.

1.
The population is manageable.

The
official population, our guide told us, is just over 12
million. And in the greater Tokyo area, there are millions
more who commute to the city to work. That's a lot of people,
and in some parts of the city – the main shopping areas,
chiefly – it is crowded. But the streets and highways are
not nearly as densely packed as they are in China's biggest
cities. The traffic moves. Lines are relatively short.
And you never get the feeling that the place you are in
is "teeming" with people.

2.
The scale is human.

Until
1969, we were told, Tokyo had a six-story height restriction
on buildings. Since then, a cluster of skyscrapers have
popped up – but most of them are restricted to a particular
section of town. And even the skyscrapers in central Tokyo,
at 30 or 40 stories, are modest compared to Shanghai's.
The result is a city that has, like New York, many interior
vistas. You can spot high buildings and use them as guide
points. The first night we got here, we were able to find
our way back to our hotel without directions – a feat that
would be impossible in the completely vertical landscape
of Shanghai.

3.
Their culture is thin.

Tokyo
has been destroyed by earthquakes every 80 years, our guide
told us. The last earthquake took place in 1923. That means,
we were warned, they are "overdue" for another
one. Happily, we have felt nothing – not even a tremor
– during our stay here.

The
earthquake of 1923 leveled the city. (As in San Francisco,
the post-earthquake fires did most of the damage.) The
city had to start from scratch, only to be leveled again
during World War II. The result, in a nutshell, is that
most of what is here has been built since the 1950s. What
is left of traditional Japanese culture is said to reside
in Kyoto. Yet Kyoto itself is largely a modern city.

4.
The population is orderly.

Japanese
people are amazingly well-mannered. Not that I expected
them to be anything else. But I am almost startled by how
soft-spoken and courteous everyone is – including policemen,
doormen, and trench diggers. On our way back to the hotel
last night, thousands of executives were exiting bars and
making their way home via the subways. They were nearly
all, we realized, quite inebriated. Yet none of them was
boisterous. They were, instead, amazingly quiet.

5.
The population is well-dressed and groomed.

Every
man in midtown is wearing a suit – including a tie. Every
woman is dressed beautifully too. The hair is combed. The
shirts are buttoned. It's 10 o'clock in the evening, and
these people look like they are on their way to work, not
coming home at the end of a 15-hour day.

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Word
to the Wise: Minatory

Something
that is "minatory" (MIN-uh-tor-ee) is menacing.
It is derived from the Latin for "to threaten."

Example
(as used by George Eliot in The
Mill on the Floss): "He was often observed peeping
through the bars of a gate and making minatory gestures with
his small forefinger while he scolded the sheep with an inarticulate
burr, intended to strike terror into their astonished minds."

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson?

Want
to know the secrets to his success? Have a perplexing
business problem? ETR welcomes your thoughts. Post
them online at http://speakoutforum.com/forum/ or
send questions directly to Support@EarlyToRise.Com

ALL
CONTENTS OF THIS E-MAIL ARE COPYRIGHT 2006 BY ETR,
LLC.ALL RIGHTS RESERVED: REPRODUCING ANY PART OF
THIS DOCUMENT IS PROHIBITED WITHOUT THE EXPRESS WRITTEN
CONSENT OF EARLY TO RISE. Protected by U.S. Copyright
Law {Title 17 U.S.C. Section 101 et seq., Title 18
U.S.C. Section 2319}:

Infringements
can be punishable by up to 5 years in prison and
$250,000 in fines. Are
you having trouble receiving Early to Rise messages?

Ensure
that Early to Rise gets delivered to your email box,
click below:http://www.earlytorise.com/whitelisting.htm

If
you'd like to suggest Early To Rise to a friend,
please point them to:http://www.earlytorise.com/SuccessPartnership.htm

To
BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/ or
email support@earlytorise.com

NOTE:
If URLs do not appear as live links in your e-mail
program, please cut and paste the full URL into the
location or address field of your browser. Disclaimer:
The inclusion of an ad in ETR does not constitute
an explicit endorsement. It does mean that as far
as I know the product is not a rip-off. When I really
like a product and want you to buy it I'll tell you
explicitly. Otherwise, view these ads the way you
would commercials on TV or display ads in the back
of your favorite magazine. Check them out. Make a
decision. If you don't like, ask for a refund. (All
products sold here will carry refunds.)

Nothing
in this e-mail should be considered personalized
investment advice. Although our employees may answer
your general customer service questions, they are
not licensed under securities laws to address your
particular investment situation. No communication
by our employees to you should be deemed as personalized
investment advice.We expressly forbid our writers
from having a financial interest in any security
recommended to our readers.

All
of our employees and agents must wait 24 hours after
on-line publication or 72 hours after the mailing
of printed-only publication prior to following an
initial recommendation.Any investments recommended
in this letter should be made only after consulting
with your investment advisor and only after reviewing
the prospectus or financial statements of the company.

All
material on this site is provided for information
only and may not be construed as medical advice or
instruction. No action should be taken based solely
on the contents of this information; instead, readers
should consult appropriate health professionals on
any matter relating to their health and well-being.

www.EarlyToRise.com

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Getting to the Bottom of Japanese Selling Strategies
Monday, July 10th, 2006

The
Internet's Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1777
Monday, July 10, 2006

Need Real Audio? Get it here for free

WEALTHY:
Justin fesses up (Kam Weiler)

HEALTHY:
The problem with over-the-counter antacids

WISE:
C. Wright Mills on prestige

ALSO
IN THIS ISSUE:

$150
melons? (Michael
Masterson)

The
world's first "get-rich-quick" scheme

Add "votary" to
your vocabulary

*
Highly Recommended *

Do
You Need To Start Out Small?

If
you don't have an Internet business yet, or if your company
is smaller than $1 million then you need something different…
something that lets you start off small.

One
man I know turned $10 into over $500,000. How's that for
starting small!

Let
me show you how to get a similar Internet
income stream running for almost nothing.

-
Patrick Coffey

ETR
Insider Report: Confessions of a Real Estate Junkie

By
Kam Weiler

Last
week, Justin Ford confessed to me that he is a real estate "junkie." By
that, he means he's addicted to whatever real-estate-related
information he can get his hands on. He devours news, trends,
investing techniques, opinions, stories … everything.

When
he made his confession, I had to laugh – because I'm
a real estate junkie too. I have RSS feeds of five real-estate-specific
blogs and news sites on my home page. I subscribe to about
10 newsletters, regularly attend seminars and conferences,
and have an entire bookshelf dedicated to books and programs
on the topic of real estate investing (including my personal
favorite, Main
Street Millionaire).

Actually,
I know quite a few real estate junkies. And I've decided
it's because when you get a taste of how much money you can
make in a single real estate transaction … it's more addictive
than any drug could ever be.

Once
you hold your first five- or six-figure paycheck in your
hands, and think back to the crummy jobs you may have done
just to see a fraction of that kind of money … there's
just no looking back.

You
want more. And the possibilities are everywhere, all around
you, tempting you. "Buy me … flip me … rent me.
Come on, you know you want to."

Your
first deal leads to a second, and a third. Before you know
it, you've built up an immense net worth, and you haven't
had to deal with any of the hassles normally associated with
making money. And it all started with that one innocent little
deal …

Today's
Action Plan

Think
you might be ready to put your first deal to bed? Or maybe
beef up your current profits? Check out Main
Street Millionaire, and see for yourself
how addictive real estate can be.

"Prestige
is the shadow of money and power. Where these are, there
it is."

-
C. Wright Mills

Notes
From Asia: Getting to the Bottom of Japanese Selling Strategies

By
Michael Masterson

America
is usually given credit for being the ultimate consumer society,
but compared to the Japanese we are miserable plodders.

If
you don't believe me, ride the escalator into the basement
of any good-sized, top-quality Tokyo department store.

I
remember the first time I was in Japan, when I accidentally
did that. My astonishment at what I found was so great I
couldn't process it.

I
am talking about the Japanese gourmet supermarket – a commercial
phenomenon that no amount of food shopping (from Istanbul
to France to New York) can properly prepare you for.

The
first thing you notice is how perfect everything is: the
polished floors, chrome-plated display cabinets, hand-painted
signs, and hi-tech lighting are first rate. It's the kind
of atmosphere you would expect if you were shopping for $600
shoes at Gucci or a $6,000 watch at Cartier.

The
employees are immaculately clean and beautifully dressed.
And the food… the food. I promise you, you won't believe
your eyes.

I
took Daniel, Allie, and K to one of these markets yesterday
– and I was just as excited by the experience as I was the
first time. We raved about how fresh all the produce was,
how beautifully cut and arranged all the vegetables were,
how pristinely packaged and well-presented the cakes and
pastries were.

The
sheer variety is awesome. I counted 32 bins of gourmet coffee,
98 varieties of tea, 22 types of Kobe beef, two dozen types
of aged cheese, 16 types of French bread, and hundreds and
hundreds of mouth-watering desserts.

But
the most amazing thing is the pricing. Throughout this massive
market, there are things selling for prices you just wouldn't
believe. For example:

beef
at $120 a pound

French
pastries at $180 a dozen

German
sponge cake at $21 a slice

melons
for $150

This
is not tulipmania. (See "It's Good to Know," below.)
In Japan, these are routine, everyday prices for top-quality
produce.

Japanese
marketers have succeeded in doing what might seem impossible
to a Westerner: selling ordinary food products as high-priced,
prestige items.

Western
consumers are used to the idea that wristwatches can vary
in price from $10 to $100,000, but they would have a hard
time applying the same understanding to bell peppers and
turnips.

It's
hard to imagine, yet it's being done. The upper-middle-class
Japanese consumer is not only willing to pay $800 for a Louis
Vuitton wallet and $150,000 for a BMW 760 and $600 for a
pair of Gucci loafers, he's also happy to dish out $36 for
a piece of the world's best apple pie. (Yes, they sell gourmet
apple pie!)

As
I said at the beginning of this article, when it comes to
being consumers, we don't hold a candle to the Japanese.
Of course, the Japanese pay cash for their luxuries. We pay
with credit.

But
that's another story.

My
point today is that if you understand the psychology of marketing,
you can sell anything at a much higher price than you might
think. It's all about what we refer to in the AWAI
Copywriting Program as "deeper benefits."

Affluent
customers will spend more for a product or service – even
if it's only slightly better than a similar product or service
– just to own the best. This is not because they need the
quality. No one needs a Rolls Royce to get from Point A to
Point B. You could drive a Toyota Camry and, rest assured,
it will get you there safely, comfortably, and reliably.
But people are willing to shell out exorbitant amounts of
money because they want the prestige that comes with being
the owner of that Rolls Royce.

When
I came into the investment-newsletter business about 25 years
ago, the most expensive stock market advisory cost $195.
About five years after I started, I came up with an idea
that notched the mark up to $695. Ten years after that, the
first $995 service was launched. And today, there are dozens
of services selling for between $1,000 and $5,000.

The
same thing has happened in the self-improvement and home-study
industry. The top prices for these programs used to range
from $300 to $600. In the early 1990s, the $1,000 mark was
broken – and thereafter, it seemed, the benchmark was raised
about $1,000 a year. Today, I know of at least a half-dozen
programs that sell for in excess of $10,000.

Bottom
line: It doesn't really matter what you are selling – watches,
stock advice, or melons. If you understand that (a) people
buy things for emotional reasons and (b) the more money someone
has the more he needs to spend it, you'll be able to create
high-margin, high-profit products at all times in any business.

* Highly
Recommended *

Long-term
bull market in natural resources

As
you well know, we re in the early stages of a long-term bull
market in natural resources. You name it… timber… coal…
copper… uranium… precious metals… all of these investments
have been going up.

Sure
there will be volatility and corrections along the way, but
by all accounts this is a bull market that will last well
into the next decade.

The
smart money has been taking positions in these investments,
buying on the dips, and seeking companies in this sector
that are still deeply undervalued.

And
that s why I m writing you today. My colleague, financial
expert Andrew M. Gordon recently discovered a U.S. company
that is sitting on BILLIONS of dollars in energy assets.
And yet, this company is valued at less than $90 million
today.

Andrew
has written a complete report on this opportunity. You can
read about it by clicking
here. By his account, the worst case scenario
with this company is six times your money. I highly recommend
you take a few minutes to learn
more about this extraordinary opportunity.

-
Charles Delvalle

6
Ways to Prevent Heartburn

By
Jon Herring

Chronic
heartburn can lead to Gastroesophageal Reflux Disease (GERD).
And that, in turn, can cause tooth decay, throat ulcers,
and, potentially, esophageal cancer.

While
over-the-counter antacids may provide immediate relief, they
also significantly reduce the amount of acid in your stomach.
This affects your ability to digest food and diminishes your
primary natural defense against food-borne infections.

According
to a review of over 2,000 studies published in the Archives
of Internal Medicine, researchers found that simple
lifestyle changes can reduce the incidence of heartburn.
The two that are most effective are to lose weight and to
elevate the head of your bed by 6 to 8 inches. (Simply using
pillows to raise your head doesn't seem to work as well.)

Dr.
Joseph Mercola has four additional recommendations that have
helped his patients:

1. Drink
adequate amounts of pure water.

2. Chew
one or two cloves of raw, fresh garlic daily to eradicate H.
pylori (a bacteria that commonly infects the stomach).

3. Avoid
sugar and refined carbohydrates.

4. Take
a high-quality probiotic supplement (which encourages "friendly" bacteria
to grow).

Reader
Feedback: "The advice you give is worth so much to
me!"

"I
just want to say that the total health, wealth, and well-being
advice you give in this e-zine are worth so much to me. You
have so much more to offer than all the self-help programs
in the world, combined. You do so without arrogance, and
integrity shines throughout every issue. I don't think you
even have a clue what you're inspiring in people's lives.

"Thanks
ETR!"

Penny
Warner
Lake of the Ozarks, MO

[Ed.
Note: Have a question or comment for Michael Masterson? E-mail
us at ReaderFeedback@gmail.com.]

It's
Good to Know: Tulipmania

The
hottest commodity in 17th-century Holland was the tulip bulb.
The upper classes were willing to pay ridiculous prices for
what was then a rare flower – and many people saw that as
an opportunity to make a lot of money with little risk. All
they had to do was plant the bulbs and wait for them to grow.

The
frenzy escalated as people began speculating on tulip "futures." Traders
could earn as much as 60,000 florins (about $44,000) a month.
And a single bulb could cost more than a house. The bottom
fell out when a group of merchants was unable to get the
usual inflated prices for their bulbs. Word quickly spread
… and the market crashed.

These
days, the word "tulipmania" is used metaphorically
to refer to any major economic bubble.

(Source: Wikipedia and DirtGardner.com)

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Word
to the Wise: Votary

A "votary" (VOH-tuh-ree)
is a dedicated believer or advocate. The word has the same
Latin root as "vow" and "vote."

Example
(as used by Pamela Neville-Sington in Fanny
Trollope): "When she held out her
hand to receive the glass, she had more the air of a full-grown
Bacchante, celebrating the rites of Bacchus, than a votary at
the shrine of Hygeia."

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson?

Want
to know the secrets to his success? Have a perplexing
business problem? ETR welcomes your thoughts. Post
them online at http://speakoutforum.com/forum/ or
send questions directly to Support@EarlyToRise.Com

ALL
CONTENTS OF THIS E-MAIL ARE COPYRIGHT 2006 BY ETR,
LLC.ALL RIGHTS RESERVED: REPRODUCING ANY PART OF
THIS DOCUMENT IS PROHIBITED WITHOUT THE EXPRESS WRITTEN
CONSENT OF EARLY TO RISE. Protected by U.S. Copyright
Law {Title 17 U.S.C. Section 101 et seq., Title 18
U.S.C. Section 2319}:

Infringements
can be punishable by up to 5 years in prison and
$250,000 in fines. Are
you having trouble receiving Early to Rise messages?

Ensure
that Early to Rise gets delivered to your email box,
click below:http://www.earlytorise.com/whitelisting.htm

If
you'd like to suggest Early To Rise to a friend,
please point them to:http://www.earlytorise.com/SuccessPartnership.htm

To
BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/ or
email support@earlytorise.com

NOTE:
If URLs do not appear as live links in your e-mail
program, please cut and paste the full URL into the
location or address field of your browser. Disclaimer:
The inclusion of an ad in ETR does not constitute
an explicit endorsement. It does mean that as far
as I know the product is not a rip-off. When I really
like a product and want you to buy it I'll tell you
explicitly. Otherwise, view these ads the way you
would commercials on TV or display ads in the back
of your favorite magazine. Check them out. Make a
decision. If you don't like, ask for a refund. (All
products sold here will carry refunds.)

Nothing
in this e-mail should be considered personalized
investment advice. Although our employees may answer
your general customer service questions, they are
not licensed under securities laws to address your
particular investment situation. No communication
by our employees to you should be deemed as personalized
investment advice.We expressly forbid our writers
from having a financial interest in any security
recommended to our readers.

All
of our employees and agents must wait 24 hours after
on-line publication or 72 hours after the mailing
of printed-only publication prior to following an
initial recommendation.Any investments recommended
in this letter should be made only after consulting
with your investment advisor and only after reviewing
the prospectus or financial statements of the company.

All
material on this site is provided for information
only and may not be construed as medical advice or
instruction. No action should be taken based solely
on the contents of this information; instead, readers
should consult appropriate health professionals on
any matter relating to their health and well-being.

www.EarlyToRise.com

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Sticking with it
Saturday, July 8th, 2006

The Internet's
Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1776
Saturday, July 8, 2006

Need
Real Audio? Get it here for free

WEALTHY:
Investing in today's commodity run (Charles Delvalle)

HEALTHY:
Tidbits for tipplers (John Forde)

WISE:
Eisenhower on the changeable nature of ideas

ALSO
IN THIS ISSUE:

"Spaghetti" marketing
(David Cross)

What
would Confucius say?(Michael
Masterson)

Add "moiety" to
your vocabulary

*
Highly Recommended *

He'd
Have Called Them Crazy -Or Worse!

With
the Internet, it's now possible to spend no more than a few
dollars, write a couple of very basic ads, and have instant
access to millions of potential customers all in a matter
of minutes

If
anyone had told Jim Sheridan he could bank thousands in just
24 hours… without any product of his own… without spending
a penny on getting it or promoting it, he'd have justifiably
said they were nuts.

But
Jim made a decision that he would overcome his skeptical
nature and give it a go. Boy, is he glad he did! That one
deal alone banked him $187,296 in one day.

The
great news is – you can copy Jim's plan exactly. The program
is called Instant Internet Income and I guarantee it does
exactly what it says it does.

Take
a look at how Jim brought in over $175,000 in a single
day!

-
Patrick Coffey

What's
the Difference?

By
Charles Delvalle

There
are three basic ways to take advantage of the current precious
metals bull run.

1.
Bullion: The safest way to invest in the commodities market
today is to buy the hard metal itself. As the price of precious
metals moves up, so does the bullion. Buying bullion is very
straightforward and easy.All you have to do is call a company
such as GoldMoney.
They have very reasonable fees and a knowledgeable staff.

2.
Mining Stocks: This is one of the trickier ways to invest
in today's precious metals market. The potential to make
money is greater than with bullion – especially when investing
in the newer mining companies – but the risk of losing money
is also higher. There are many factors that go into evaluating
a mining company. Invest only if you know how to do the analysis.
Andrew Gordon's current issue of The
Wealth Advantage about a uranium mining company with
triple-bagger potential – would serve as a great primer.

3.
Coins: When you buy gold, silver, or platinum coins, you're
actually investing in collectibles. Coins tend to lag when
the price of precious metals goes up, but they also move
up further than bullion or stocks. And they hold their value
better if the metal price falls. Don't depend solely on what
the coin seller tells you about a coin. Read up on the collectors'
market for it before you buy. And when you're ready to buy,
just call up GoldMoney.

Now
that you know the difference between these three investments,
my advice is to put two to three percent of your invested
wealth in each of them. Diversification is key if you want
to make money safely in this market.

[Ed.
Note: Charles Delvalle is the Managing Editor of ETR's free
newsletter Money
Insight.]

"Choices
suck. They are inherently limiting."

-
Craig Armstrong

Sticking
With It

By
David Cross

"Just
throw it against the wall."

Most
cooks prefer to taste-test a single strand of spaghetti to
check its doneness, but not this one. She'd scoop out a strand
of spaghetti from the boiling water and, with a deft flick
of the wrist, chuck it against her kitchen wall. If it stuck,
it was done.

Reminds
me of an outdated online marketing technique that's still
being used. Because of (1) the negligible cost of sending
e-mail, (2) the "if you build it they will come" website-development
mentality, and (3) the apparent lack of usable metrics, online
businesses have been throwing money at the wall and content
at consumers for at least 10 years. Whatever stuck has been
deemed a "success."

But
online business has changed and will continue to change a
great deal. And what seemed to work in the past works less
well now – and, eventually, could (read "will probably")
harm your online business.

The
reason is simple. Everyone is vying for consumers' attention,
both offline and online. Every year, it seems to take a little
longer for them to sift through all that data to find the
useful, interesting, relevant, and timely ideas and information
they're looking for.

Our
Own Worst Enemies

Consumers
– yes, that means you and me – know what we want. More choice!
And may we have more features, options, colors, flavors?
And could you add soy milk, skip the cinnamon, then top it
off with ice cubes … to go, please?

And
that's just to get a cup of coffee. Don't even get me started
on cars, laptops, and safety seats for children. My head
is spinning just thinking about the options.

Perhaps
we don't need so many choices. But we still want them, right?

Maybe
not.

The
popularity of sites like epinions.com, CNET.com,
and Amazon.com's user reviews indicates that although choice
seems to be important, most of us just want a good recommendation
from a credible source. We simply don't have the time to
completely research every new purchase we want to make.

Meanwhile,
the average marketer feels his website must offer choices
galore to try to answer the needs of all the people all the
time. And Mom and Pop's small online store has to compete
with big businesses that have pockets deep enough to do it.

What's
a small Internet business to do?

Very
often, if you look close enough (or stand far enough back),
the solution lies within the problem.

While
choice is not a bad thing in itself, the attempt to offer
every option to all the people all the time is counter-productive.
Having too many options is confusing for the customer. Paradoxically,
it makes it more difficult for him to make a choice. As a
result, a website that takes this approach will have an overall
response rate that, in terms of the size of its target audience,
is low.

It's
easy to understand why this happens. When you market every
one of your offers to the same large group of people, only
a small percentage of those people – a subset within your
target audience – can possibly be interested in them.

You
would never send out a print direct-mail marketing campaign
in such an indiscriminate way. The cost alone would be prohibitive.
But even if you had unlimited funds, sending a sales letter
to an audience without having data that supports their probable
interest in your offer would be considered bad marketing
practice.

The
Future of Online Marketing

The
old way says you need a one-size-fits-all website serving
10 million visitors – and that the numbers have to be big
to make it work. But a website can't be successful if it's
nothing more than a glorified brochure that treats every
visitor the same.

Websites
that work well these days have to be smarter. They have to
help guide you to what you are most likely looking for, and
maybe even customize the content and pathway through the
site as you use it.

You
can already see this in practice. Sites like Google and Yahoo
offer personalized home pages where the user decides what
information should be presented to him.

How
can you apply this kind of thinking to your online business?
Here are a few ideas to get you started …

1.
In E-mail

An
e-mail campaign can be used not to push content at your
audience but to learn what type of content they actually
want to read. The
Daily Reckoning e-letter now includes a survey in
every issue to solicit reader feedback. Those comments
help create and focus the e-letter's ongoing content.

Metrics
(like open rates and click-throughs) can show you what
your readers are actually looking at. These are like
footprints that people leave behind – giving you information
that can help you find better ways of providing content
that is timely and relevant to your readers' interests.

2.
On the Web

My friends and colleagues Bryan and Jeffrey Eisenberg (authors
of the excellent book Waiting
for Your Cat to Bark), who run the consulting firm Future
Now, have developed a unique method for developing websites.
They call it Persuasion Architecture. It allows you to develop
your site from the perspective of anticipating and satisfying
a customer's needs and expectations, while still accomplishing
your marketing goals.

3.
Offline

Eventually, we'll stop thinking of "online" or "offline" marketing
as being separate. Both will be equally useful within an integrated
marketing approach.

My
longtime friends Jonathan and Mary Hinde run a small aromatherapy
business from their home in Cambridge, England. The greatest
strength of their business is the wide range of products
they offer – over 1,300. Their greatest weakness is … you
guessed it: too much choice.

Not
long ago, I suggested they try an experiment. I had them
think of about five or six broad personality "types" their
customers might fall into. (This had to be an educated guess,
as they don't meet their customers. Orders come in via phone,
mail, fax, and the Web.) The next step was to decide which
of their best-selling products could be applied to each defined
customer type.

They
ended up with a grid of six typical customer profiles and
about 100 best-selling products, with checkmarks indicating
where a product was likely to match a customer type.

Over
the last month, they've tried to guess which "type" each
new customer would fall into, judging by what he or she ordered
or sounded like on the telephone. They've then sent the customer
a "Thank you and welcome" letter, along with a
recommendation for three or four best-selling products that
match his or her grid profile.

The
initial results are encouraging. Jonathan said this test
has already resulted in 25 percent more repeat sales and
37 percent more income from new customers.

An Army of One

Whenever
I bring up the concept of targeting discrete groups within
their overall customer list, many marketers with big lists
say it's too "fiddly." That it's simpler to just
point and shoot. And small business owners complain that
they don't have enough customers to make segmentation worthwhile.
But the fact is, every customer is already a segment …
of one. Target that one, and you win every time.

I
admit that you could continue throwing spaghetti against
the wall, and some of it will stick. But wouldn't it be smarter
to figure out what your customers really need?

[Ed.
Note: David Cross is Senior Internet Consultant to Agora
Publishing in Baltimore. Meet him in person at ETR's Information
Marketing Bootcamp in November. He and other Internet marketing
experts will show you how to build and/or dramatically grow
your business. Sign
up now to reserve your spot.]

Today's
Action Plan

There
are many opportunities online – in e-mail and on the Web
– to learn what makes your customers tick. Ask yourself how
you can get to know your customers. How you can use that
knowledge to better serve them. And how technology can serve
rather than enslave this important process.

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A
Few Health Benefits of Wine

By
John Forde

As I said in my ETR article on Tuesday,
I've had wine on my mind lately. Here are some of the wine-related
news stories I've been thinking about that I thought you'd
be interested in:

First,
the Swedish study. Turns out wine (a little, not a lot)
is good for helping you keep rhythm. In your heartbeat,
that is. Especially if you're a woman. But only wine.
Not beer or spirits, which don't have the same positive
effect.

According
to a Spanish study, moderate wine drinking also cuts
the risk of lung cancer by 13 percent. (But quitting
smoking works even better.)

And,
say the Canadians, did you know that drinking wine can
help prevent gum disease? Might stain your teeth, though.
And, uh, it's not a replacement for the brush-n-floss
routine.

[Ed
Note: John Forde is an AWAI board member [link to copywriting
program]. To get his sharp insight into the world of copywriting,
sign up for his free weekly e-zine Copywriter's
Roundtable.]

Notes
From Asia: Useful Confucian Sayings

By
Michael Masterson

While
in Asia, I've been reading a little booklet called "A
Collection of Confucius's Sayings," and have found
a few maxims you might find useful:

There
is a single saying that can govern one's life. It is
expressed with the word shu, which means never do to
others what you would not want them to do to you.

He
who is able to put five sorts of morals into practice
in this world may be called good. The five are courtesy,
breadth, good faith, diligence, and clemency.

The
great man understands what is right. The petty man understands
what is profitable.

When
you see a good man, think of emulating him. When you
see a bad man, examine yourself.

When
honesty overbalances refinement, crudeness results. When
refinement overbalances honesty, there is superficiality.
Only when refinement and honesty are duly balanced will
the great man emerge.

Set
your heart upon the Way, support yourself by virtue,
lean upon goodness, and seek distraction in the arts.

With
coarse food to eat, cold water to drink, and the bended
arm as a pillow, happiness may still exist.

The
true gentleman is conciliatory but not accommodating.
The common man is accommodating but not conciliatory.

The
demands that a great man makes are on himself; those
of a petty man are upon others.

There
are nine things of which great men must be mindful: to
see when they look; to hear when they listen; to be gentle
in appearance; to be respectful in manners; to be faithful
in words; to be earnest in service; to inquire when in
doubt; to think when in anger; to be just when they have
an advantage.

It's
Good to Know: When You're Traveling Overseas

By
Michael Masterson

You've
made a reservation for your flight to Shanghai, and you show
up at the airport, ready for the trip. Your travel agent
has assured you over the phone that "everything is okay" and "you'll
have no trouble." Don't believe it.

I've
been frustrated too many times at the ticket counter when
my reservation has mysteriously been cancelled or altered
without my say-so. I've spent frantic hours rushing to get
everything straightened out, only to have to buy a second
ticket at the last moment so as not to miss the flight.

A
copy of your itinerary or a hand-scrawled confirmation number
isn't going to get you on that plane. Always get printed
confirmation for your international flights from the carrier
that is taking you. This rule goes for hotel rooms, trains,
tours, and any other reservation-only service.

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Word
to the Wise: Moiety

A "moiety" (MOY-uh-tee)
is a small portion or share. It is derived from the Latin
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Example
(as used by Mark Twain in The
Adventures of Tom Sawyer): "Tom divided the cake
and Becky ate with good appetite, while Tom nibbled at his
moiety."

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson?

Want
to know the secrets to his success? Have a perplexing
business problem? ETR welcomes your thoughts. Post
them online at http://speakoutforum.com/forum/ or
send questions directly to Support@EarlyToRise.Com

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CONTENTS OF THIS E-MAIL ARE COPYRIGHT 2006 BY ETR,
LLC.ALL RIGHTS RESERVED: REPRODUCING ANY PART OF
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CONSENT OF EARLY TO RISE. Protected by U.S. Copyright
Law {Title 17 U.S.C. Section 101 et seq., Title 18
U.S.C. Section 2319}:

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can be punishable by up to 5 years in prison and
$250,000 in fines. Are
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BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/ or
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NOTE:
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program, please cut and paste the full URL into the
location or address field of your browser. Disclaimer:
The inclusion of an ad in ETR does not constitute
an explicit endorsement. It does mean that as far
as I know the product is not a rip-off. When I really
like a product and want you to buy it I'll tell you
explicitly. Otherwise, view these ads the way you
would commercials on TV or display ads in the back
of your favorite magazine. Check them out. Make a
decision. If you don't like, ask for a refund. (All
products sold here will carry refunds.)

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in this e-mail should be considered personalized
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not licensed under securities laws to address your
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recommended to our readers.

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of our employees and agents must wait 24 hours after
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The Secret Power of the Japanese
Thursday, July 6th, 2006

The
Internet's Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1775
Friday, July 7, 2006

Need Real Audio? Get it here for free

WEALTHY:
How Sonny did it (Larry Fredericks)

HEALTHY:
Pressure at the doctor's office

WISE:
Anaxagoras on appearances

ALSO
IN THIS ISSUE:

A
plea for gentility (Michael
Masterson)

The
power of a single question (Ilise Benun)

Add "clochard" to
your vocabulary

*
Highly Recommended *

Turn
Your Mind into a Cash-Generating Idea Machine

Imagine
sitting in a meeting…a seemingly unsolvable problem is
before the group.

Everyone
is silent and stuck for ideas. But you come up with the thought
that saves the day!

Everyone
wonders why they didn't think of it. But only you know the
answer to that question. It's because they didn't know HOW
to look at the problem.

Ideas,
not money, are the true currency of business and personal
success.

Now
you can discover a simple, step-by-step technique that
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solutions to call on any time you need one.

-
Charlie Byrne

The "No-Money-Out-of-Your-Pocket" Condo-Conversion
Deal

By
Larry Fredericks

In Message
#1744, I told you that Sonny Fredericks
used a form of the Theoretical
Identity Assumption technique to persuade
a motel owner to let him convert the motel to condominiums
… and share in the profits.

In
response to that article, one reader wrote:

"I
must be missing something. I get that Sonny convinced the
motel owner to agree to the deal, but I don't understand
how Sonny converted the motel into condos without investing
any of his own money. "

I
didn't go into the nuts and bolts of Sonny's venture, because
the article's focus was on the technique that persuaded the
motel owner to close the deal. But if you're interested,
here's how you can duplicate the five steps Sonny took:

1. Identify
a multi-unit motel or apartment that is in distress (not
being managed profitably), but is potentially desirable
as individual condominiums (perhaps because the building
is near downtown or the beach).

2. Research
the latest sales prices of comparable condominiums and
calculate the potential gross profit if all the units in
your target building were sold at a similar price.

3. If
the conversion promises big profits, create a basic business
plan designating all the expenses involved, how much you'd
charge per unit, how much your cut would be, and your marketing
strategy. The purpose of this plan is to convince the owner
that if the conversion is made to his property, he stands
to make more money than he could otherwise hope for. You'll
need a more detailed plan once a deal is made.

4. Contact
and meet with interested owners. Use your persuasion
skills to close a deal giving you exclusive
marketing rights and permission to secure financing (to
make the conversion) against the equity in the property.
Emphasize that the owner won't relinquish his ownership
until the conversion is made. And assure him that the profit
potential is worth the risk of this small amount of capital.

5. Once
a deal is made with the owner, hire an experienced lawyer
to handle the legal requirements. Complete a model unit
or two in the building, find a lender who will be your "in
house" financing source for buyers, and implement
your marketing plan.

If
your business plan was accurate, there should be ample profit
for both you and the owner once the units are sold. He will
get a way-above-market price for his property, and you can
pocket a very substantial chunk of cash.

[Ed.
Note: Larry Fredericks is an entrepreneur with a history
of successful business dealings in retail, direct mail, the
Internet, and real estate. He is also the creator of the
recently released "Master
the Art of Persuasion" program.]

"Appearances
are a glimpse of the unseen."

-
Anaxagoras

Notes
From Asia: The Secret Power of the Japanese

By
Michael Masterson

In Message
#1763, I wrote about the great service we
received during our stay in China. I didn't honestly
think it could get any better – but the way we have been
treated at the Four Seasons (Marunouchi) in Tokyo has
topped it. Let me give you a few examples of what you
can expect should you decide to stay there one day:

From
the moment you arrive at your hotel till you leave, everyone
addresses you by your name, bows, and smiles at you.

You
never have to wait more than 10 or 15 seconds for someone
to take care of you. Whether it's the reception counter,
the concierge desk, the restaurant, or the valet stand,
there is always an abundance of perfectly dressed, smiling,
English-speaking young people there to help you.

You
can ask anybody for just about anything at the hotel
and it will be done. As you are getting into a taxi,
ask a doorman to have the NBA finals taped and delivered
to your room. "No problem, sir," he'll reply.
And the neatly wrapped tape will be sitting on your bed
when you get back three hours later.

If,
in a casual conversation with the receptionist, you mention
that you are allergic to peanuts … at every meal thereafter,
the waiters and waitresses in the hotel restaurant will
assure you that there are no peanuts in the wonderful
thing they've prepared for you.

Regardless
of your request, you never get "no" for an
answer. Some things may turn out to be impossible, but
the staff will not fail to deliver for lack of trying.

If
you happen to break the tip of your pencil and leave
it on the desk in your hotel room, you can be sure it
will be sharpened when you get back.

And
it's not just at the hotel.

Before
allowing passengers to board a train, uniformed cleaners
rush through to vacuum carpets, wipe down seats, sanitize
bathrooms, and rearrange the magazines on the backs of
the comfortable reclining chairs. And when the train
is ready, passengers don't rush forward en masse, but
form a courteous line, allowing elderly people and mothers
with children to board first.

In
the shops and department stores, salespeople not only
service you immediately and courteously, they literally
run back and forth to locate things for you and to get
your credit card processed.

The
elevator attendant, beautiful and beautifully attired,
greets you with a smile, takes you quickly to the floor
you want, and says goodbye to you with a bow.

If
you are walking and ask someone for directions, he or
she will almost always lead you to exactly where you
want to go.

The
Japanese are an extremely civilized people. By most measuring
sticks, they are more civilized than the Chinese, the Eastern
Europeans, the Russians, the Germans … and they appear
even more civilized than the haughty French or the proper
English. By "civilized," I mean that they seem
always to treat others with consideration, their physical
environment with care, and themselves with respect.

During
the time we have spent here so far, we have seen no shouting,
arguing, fighting, vulgarity, littering, rude driving, cutting
in line, spitting, or even smoking in the streets. (Smoking
on the streets is illegal in some parts of the city but considered
crude everywhere. "If they see you smoking, they will
think you are from the country," Hirano said.)

The
supreme civility of the Japanese people is evident in everything
they do: how they carry themselves (good posture; never slouching),
how they dress (always neat and clean), how they greet you
(first the bow, then the smile), how they speak (with courtesy
and enthusiasm), and how they solve your problems (patiently
and diligently).

And
although one of our guides told us that the Japanese give
preferential treatment to foreigners, we were struck by how
well they treated each other. The way the driver of our van
chatted with the toll-booth operator, a highway flagman,
and the parking lot attendee was almost startling in its
respectful friendliness. You won't see this kind of good
manners in New York, Paris, or London.

The
Japanese are so remarkably well-mannered that we can't help
but wonder if there isn't some sort of ruse going on. But
when we asked our old friend Anthony, who has been living
in Japan on and off for 11 years, he said: "It's hard
to believe, I know. But in all the years I've been here,
I haven't seen anything but this kind of good behavior. They
drink, but they don't get boisterous. And they argue, but
they seldom find it necessary to raise their voices."

Anthony
teaches English and American literature at one of Tokyo's
better private universities. He says his students are a pleasure.
They always show up for his classes on time and well-prepared,
and are unflaggingly respectful and eager to learn. Anthony
has taught in the States, in Africa, in Saudi Arabia, and
in Europe. "My Japanese students aren't brighter or
more creative than other students I've taught," he said. "But
they are peerless when it comes to attitude and demeanor."

Last
night, we went to the Kabuki theater. The play was a farce
about a man who tricks his wife into allowing him to spend
a night with his girlfriend, only to be tricked by his wife
into unwittingly confessing the details of his debauchery
with her. The plot reminded me of Shakespeare, but it was
apparent from the performances, the scenery, the costumes,
and – most of all – from the way the audience responded,
that the art of Kabuki is not about language and ideas (which
are paramount in Shakespeare) but style and beauty.

That
ties in with a little theory I've been formulating about
Japanese culture particularly and Eastern culture generally.
It's definitely a work in progress, but it may eventually
be helpful in doing business in Asia – if I ever choose to.

My
theory, as it stands, is as follows: Eastern culture places
a great deal of value on form – how things appear on the
outside. Western culture favors substance – what's going
on inside.

As
Westerners, we believe that form is superficial and therefore
unimportant, while substance is deep and therefore important.
The Japanese don't see it that way. They feel that the outside
is very important.

Westerners
favor change from the inside out; Easterners, from the outside
in.

Westerners
believe you can behave poorly and still be a good person "inside." Easterners
believe that to be a good person you have to act like one.

As
I said, this is just a germ of a theory at this point – but
it does play out well when you consider the Japanese geisha.
The geisha, as you may know, is an extremely well-educated
practitioner of the many arts of distraction. Geishas are
trained in the proper way to dress, talk, walk, dance, sing,
serve tea, and (we imagine but don't know) make love. Though
their art is dying out, they are living museums, preserving
traditional ideas about how to conduct one's self when entertaining.

I
am very impressed by all this Japanese formality. It makes
for a better, more orderly, and more civil society. It probably
has little or nothing to do with wealth and power, but it
may have a good deal to do with how those things are used
and enjoyed.

Since
I was a child, the trend in Western cultures has been from
outward to inward and from formal to relaxed. For example,
having dinner with your family used to be something you'd
dress up for. And when the first course was served, there
was a right way and a wrong way to eat it. Today, it's okay
to come to the table in a dirty T-shirt. And when the food
is plopped on the table, it triggers an instant free-for-all.

In
the West, we have abandoned the formality of the old European
gentry and replaced it with informality. We don't care so
much about doing things properly. What really counts is getting
the job done. If you have to knock someone aside to get to
the front of the line, it's okay to do so. And if you can
claim your position at the front of the pack, then you deserve
it.

The
Western world could do with an infusion of old-fashioned
manners. That's unlikely to happen – but we can still enjoy
a little bit of Japanese order and tranquility by incorporating
some of it into our personal lives.

Today's
Action Plan

You
can make your world a more mannerly and civil place just
by making a few change in yourself. Consider the following:

What
does the way you dress say about the person you are and/or
the person you want to be?

If
someone were to look at you while you're waiting in a
long line, what would they think?

What
does your driving say about your character? Your intelligence?
Your patience? And your courtesy?

When
you write notes to friends and colleagues, do you choose
your words carefully? Do you take an extra minute to
make sure your message is properly spelled and punctuated?

And
how about the way you talk to people? The way you greet
them? Shake hands? Say goodbye?

You
can't reverse the general trend of Western culture, but you
can change the way you are perceived in about 30 seconds.

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A
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By
Jon Herring

Do
you know what your blood pressure is … in BOTH arms? Doctors
and nurses who are in a rush will often skip the second reading.

It's
not unusual to get a different reading in each arm – and
a small variation is nothing to worry about. But take note
if the difference is greater than 15 percent. It could indicate
a dangerous blockage in a large blood vessel. Something your
doctor should investigate further.

It's
Good to Know: How to Start a Conversation

By
Ilise Benun

Anything
can come out of a simple conversation: ideas, alliances,
connections, referrals, new clients, new opportunities. So
go out of your way to get into as many conversations as you
can – in person, on the phone, and via e-mail. Cross the
street, cross the room, cross the train to talk to someone.

All
it takes to start a conversation is a question, any question.
Find out what they're working on and tell them what you're
working on. Initiate e-mail dialogues by thanking people
when you don't have to and by acknowledging receipt of messages
that don't ask for a response. Most important, follow up
on every single lead that comes your way, every person whose
card you get, everyone who expresses even the slightest interest
in your work.

[Ed
Note: Hear - and meet - Ilise in person at ETR's
Information Marketing Bootcamp. She is also
a contributor to the American Consultants League program. Check
it out here. And sign up for Ilise's free Quick
Tips from Marketing
Mentor.]

*
Advertisement *

Creating
Your Own Destiny

Imagine
a job in which you set your own hours, and live where you
please: at the beach, in the mountains, in Paris. As a copywriter,
you can. Learn
more about this rewarding career.

Word
to the Wise: Clochard

A "clochard" (klo-SHAR)
– from the French for "to limp" – is a tramp or
vagrant.

Example
(as used by Charles McGrath in The New York Times): "Would
we even remember Little Nell if she hadn't died in such spectacularly
mawkish fashion? Would we prefer that Emma Bovary didn't
swallow the poison and instead became a clochard, cadging
francs at the agricultural fair? And do we really want to
contemplate Harry [Potter], now bald and grizzled … prattling
on about old quidditch matches?"

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson?

Want
to know the secrets to his success? Have a perplexing
business problem? ETR welcomes your thoughts. Post
them online at http://speakoutforum.com/forum/ or
send questions directly to Support@EarlyToRise.Com

ALL
CONTENTS OF THIS E-MAIL ARE COPYRIGHT 2006 BY ETR,
LLC.ALL RIGHTS RESERVED: REPRODUCING ANY PART OF
THIS DOCUMENT IS PROHIBITED WITHOUT THE EXPRESS WRITTEN
CONSENT OF EARLY TO RISE. Protected by U.S. Copyright
Law {Title 17 U.S.C. Section 101 et seq., Title 18
U.S.C. Section 2319}:

Infringements
can be punishable by up to 5 years in prison and
$250,000 in fines. Are
you having trouble receiving Early to Rise messages?

Ensure
that Early to Rise gets delivered to your email box,
click below:http://www.earlytorise.com/whitelisting.htm

If
you'd like to suggest Early To Rise to a friend,
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location or address field of your browser. Disclaimer:
The inclusion of an ad in ETR does not constitute
an explicit endorsement. It does mean that as far
as I know the product is not a rip-off. When I really
like a product and want you to buy it I'll tell you
explicitly. Otherwise, view these ads the way you
would commercials on TV or display ads in the back
of your favorite magazine. Check them out. Make a
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products sold here will carry refunds.)

Nothing
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of printed-only publication prior to following an
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in this letter should be made only after consulting
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the prospectus or financial statements of the company.

All
material on this site is provided for information
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An Easier Way to Get Lean
Wednesday, July 5th, 2006

Yesterday, you read how the glycemic index can surprise you. Some foods that are touted as "healthy" – like some cereals – can be worse for you than candy bars. That’s because the glycemic index measures the blood sugar produced by different foods, and some cereals produce much more blood sugar than some candy bars.

Today, I have an even bigger surprise. Nearly everyone reporting on this important measurement has misinterpreted it, introduced bias, come to a wrong conclusion, and ignored the real lesson.

How can that happen? "Glycemic" means "sweet" – and the glycemic index can’t seem to shake this association with sweetness. Yet real data show very little connection between the sweetness of a food and its glycemic index. Some of the sweetest foods have a very low glycemic index – cherries, for instance, measure 22. Potatoes and cornbread are not sweet but top the index at 100, because starchy foods release much more sugar into your blood.

So the glycemic index is not about sweetness but starchiness. Still, you can hardly read about the glycemic index without running up against the advice to "eat low-glycemic carbohydrates like whole grains." Even the USDA’s new Food Pyramid makes this nonsensical recommendation. (Have you ever seen a non-starchy grain?)

So forget the misinterpretation and bad advice. If you choose naturally occurring foods, you can indulge your sweet tooth. The most reliable way to lose fat is to eat foods with a glycemic index below 40 until you achieve your desired leanness. To avoid the common bias, my Wellness Research Foundation and I developed our own glycemic index for our patients. You can get your free copy here.

Tomorrow, I’ll explain how you can use fat to get lean.

[Ed. Note: Dr. Sears, a practicing physician and the author of The Doctor's Heart Cure, is a leading authority on longevity, physical fitness, and heart health.]

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More on Recasting
Wednesday, July 5th, 2006

The
Internet's Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1773
Wednesday, July 5, 2006

WEALTHY:
Tired of getting put "on hold"? Good! (Robert Ringer)

HEALTHY:
Starch or sweet – which is the real enemy? (Dr. Al Sears)

WISE:
Bo Bennett on finding opportunity

ALSO
IN THIS ISSUE:

What
the Chinese think of Americans (Michael
Masterson)

3
ways to manage computer files

Add "avaricious" to
your vocabulary

*
Highly Recommended *

Nine
Ways To Explode More Profits

This
week my colleague Jay Abraham is practically giving away
a revolutionary business growth system for pennies-on-the
dollar.

Jay
will send you a comprehensive business growth system, containing
some of his best money-making ideas, methods and concepts
to study, apply and prosper from… and he will only charge
you a modest processing fee to get it produced, packed and
shipped off to you.

Jay
receives $5,000 per hour for his consulting… and that's
when you can get him. A full day would run you $40,000! His
tape sets alone normally sell from $500 to $2,000, and live
training programs range from $5,000 to as much as $25,000
for a single event.

If
you want to start making a ton more money and have a clear,
direct path to real prosperity and business wealth, you
owe it to yourself to look into this program.

-
Patrick Coffey

"The
only place opportunity cannot be found is in a closed-minded
person."

-
Bo Bennett

More
on Recasting

By
Robert Ringer

I
rarely write about the same subject twice in a row. Today,
however, I'm going to make an exception. I just read an article
in Time that was too good to pass up, because it
so well underscores what I said in my
last article for ETR about unconventional thinkers
who recast businesses in their own image.

In
that article, I discussed how Steve Wynn transformed the
Las Vegas hotel industry into one of luxurious, self-contained
mega-resorts. And how Howard Schultz turned a coffee-bean
retailer into the Starbucks worldwide chain of designer coffee
shops.

Now,
along comes Tomas Maier, creative director of Bottega Veneta,
the high-end Italian leather-goods retailer. Bottega Veneta
is owned by PPR, parent company to many other luxury brands,
including Gucci and Yves Saint Laurent.

Playing
the maverick role to the hilt, Maier made the decision to
take Bottega Veneta in a direction that's completely opposite
that of the rest of the world of high fashion. The theme
of his recasting can be summed up in one of my favorite words:
understatement. And Maier is making it work.

He
opened 18 Bottega Veneta stores last year, with 10 more planned
for 2006. Sales skyrocketed 66 percent in 2005 to $190 million,
and are expected to hit $238 million this year.

What
I like about Tomas Maier's design-and-marketing philosophy
is his belief that high quality wins out over splashy logos
– a concept that ties to Bottega Veneta's slogan, initiated
back in 1966 by the company's founders: "When your own
initials are enough."

Maier's
strategy is almost unthinkable in this day and age of in-your-face
marketing. He banks on big-spending customers being smart
enough to recognize quality rather than logos. And when you're
selling handbags that cost from $2,000 to $75,000, your quality
had better be very high.

Believe
it or not, in my early twenties I actually designed men's
outerwear. Most of my ideas were pretty radical, even though
I came up short on the talent side of the equation. Still,
I've always felt that the trend toward company logos on clothes
and accessories is demeaning to the customer, because it
turns him or her into a human billboard – and I've openly
expressed my displeasure. (I even have a Tommy Hilfiger doll
nailed to a dartboard on my office wall.)

The
phenomenon of logo-saturated apparel could rightly be referred
to as the Yuk Parade: Abercrombie & Fitch… Nautica…
Banana Republic… Gap… Gucci. Heck, even Cheeburger, Cheeburger
sells T-shirts with its name and logo on them.

Notwithstanding
this tacky approach to marketing, I make it a habit to focus
on the opportunities inherent in every bad situation. And
what I see here are endless opportunities for imaginative
entrepreneurs to buck this trend and carve out a big slice
of pie for themselves in their respective industries. When
everyone has "Me, too" on the brain, it's an open
invitation for someone to come in and attract both attention
and customers by implementing a contrarian approach.

As
a rule, I try to avoid making predictions. So many complex
factors are at play in today's increasingly insane world
that it makes predicting the future a high-odds proposition,
at best. Nevertheless, I am compelled to opine that in the
not-too-distant future, an army of contrarian entrepreneurs
will go against the grain of today's accepted standard operating
procedures for customer service in virtually every industry.

Everyone
reading this article has had more than his share of frustrating
experiences trying to get a customer-service rep on the phone.
What you get instead are robotic voices that make it clear
the company totally disregards the value of your time. Consider:

Robotic,
lying voices that tell you they appreciate your business,
but are "currently experiencing an unusually high
volume of calls."

Robotic,
lying voices that tell you to press a number on your
telephone keypad to speak to a company rep, only to be
funneled into another voice hole with six or seven new
options.

Robotic,
audacious voices urging you to go to the company's website
for answers. (Meaning, "Leave us alone.")

Robotic,
insulting voices leading you from menu to menu to menu
… often in a loop that takes you back to where you
began.

Robotic,
rude voices that say, "Sorry, but you have pressed
an invalid number. Goodbye." Click … they're
gone. From the company's viewpoint, you were the equivalent
of a crank call.

Now,
put on your entrepreneur's cap and think about this modern-day
nightmare for a moment. One hundred percent of the buying
public hates being victimized by the audio torture chambers
that practically all companies now use. Hint: Where there
are unhappy customers, there is also a business opportunity.

So,
my big prediction is that new companies in virtually every
industry will spring up in the coming five to 10 years that
will offer, for a slightly higher price, something novel:
real, live customer-service reps who will quickly answer
your call and actually speak with you. They will be highly
paid, well-trained people who will not "redirect" your
call to a robotic voice that leads you on a wild goose chase
or just hangs up on you.

Would
you pay an extra $5 a month to a telephone company that offered
this kind of service? I would. Or $10 more for a computer
that would free you from the Dell, Hewlett-Packard, et al.
robotic-voice mazes?

There
are a handful of companies that still use live customer-service
reps, but they are shrinking in number every day. Soon, the
last of the holdouts will get on board, and that's when the
pendulum will swing back in the other direction.

If
you analogize it to the stock market, the customer-service
situation in businesses across the board has just about hit
bottom. And at or near the bottom of a cycle is the best
time to invest.

If
you already own a business, I suggest that it may be time
to start thinking about investing in a live customer-service
department. Then, use this valuable service as your most
persuasive marketing tool.

Likewise,
if you don't own a business but are thinking about starting
one, consider how easily you could set yourself apart from
the competition through a marketing campaign that boasts
about your emphasis on respecting your customer's time. I'd
wager that if Tomas Maier were in your shoes, he'd be doing
just that.

Stories
of nonconformists who ignore conventional-wisdom business
models and recast entire industries can be found daily in
magazines and newspapers that are readily at your disposal.
Read as many of these stories as you possibly can, because
they will help expand your mental paradigm and get your creative
juices flowing. After that, it's up to you to formulate a
plan and to implement your ideas by taking action.

At
the same time, make it a point to resist hanging on every
word spewed out by industry experts. True, successful people
usually have a great deal of knowledge about their businesses.
Nevertheless, I know from personal experience that once a
person becomes successful and entrenched in any field of
endeavor, it becomes more and more difficult for him to have
an open mind when it comes to fresh and exciting new ideas
– especially ideas that have to do with recasting his existing
industry.

[Ed.
Note: Not sure how to revive, recast, and create a whole "new" and
profitable industry? Check
out Robert's personal-development books on CD. And
if
you are not presently a subscriber to Robert Ringer's insightful,
wisdom-filled e-letter, A Voice of Sanity in an Insane World, CLICK
HERE to sign up for your free subscription.]

* Advertisement *

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Are Just Three Hours Away From Getting Everything You
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An
Easier Way to Get Lean

By
Al Sears, MD

Yesterday,
you read how the glycemic index can surprise you. Some
foods that are touted as "healthy" – like some
cereals – can be worse for you than candy bars. That's
because the glycemic index measures the blood sugar produced
by different foods, and some cereals produce much more
blood sugar than some candy bars.

Today,
I have an even bigger surprise. Nearly everyone reporting
on this important measurement has misinterpreted it, introduced
bias, come to a wrong conclusion, and ignored the real lesson.

How
can that happen? "Glycemic" means "sweet" -
and the glycemic index can't seem to shake this association
with sweetness. Yet real data show very little connection
between the sweetness of a food and its glycemic index. Some
of the sweetest foods have a very low glycemic index – cherries,
for instance, measure 22. Potatoes and cornbread are not
sweet but top the index at 100, because starchy foods release
much more sugar into your blood.

So
the glycemic index is not about sweetness but starchiness.
Still, you can hardly read about the glycemic index without
running up against the advice to "eat low-glycemic carbohydrates
like whole grains." Even the USDA's new Food Pyramid
makes this nonsensical recommendation. (Have you ever seen
a non-starchy grain?)

So
forget the misinterpretation and bad advice. If you choose
naturally occurring foods, you can indulge your sweet tooth.
The most reliable way to lose fat is to eat foods with a
glycemic index below 40 until you achieve your desired leanness.
To avoid the common bias, my Wellness Research Foundation
and I developed our own glycemic index for our patients. You
can get your free copy here.

Tomorrow,
I'll explain how you can use fat to get lean.

[Ed.
Note: Dr. Sears, a practicing physician and the author of The
Doctor's Heart Cure, is a leading authority
on longevity, physical fitness, and heart health.]

Notes
From Asia: Our "Spoiled Child" Reputation

By
Michael Masterson

When
we asked our guides what the Chinese people think of Americans,
we got a variety of answers.

Billy
in Beijing said, "We like the people but we don't like
your government." Patty in Xian agreed. And Roger in
Shanghai said, "Americans like to express their feelings.
This is not the Chinese way. But our government says only
good things about yours. They want us to have good feelings
about America."

America
has, for a long time, been viewed by much of the world as
a sort of spoiled, oversized child that acts rudely in other
people's homes. This negative perception has been balanced
by the positive qualities Americans generally exhibit: friendliness,
frankness, and generosity. (We top the world as tippers,
our guides have told us. On the bottom? New Zealanders.)

Since
the war on terror began, our world image has definitely suffered.
Our traditional image as well-meaning brats has morphed ominously
into something more sinister: unprincipled, avaricious monsters.

When
I travel, I expect people to like me, but I am cognizant
of the fact that, as an American, I might be judged with
a degree of suspicion. I try to overcome that suspicion by
living up to my countrymen's reputation for frankness, friendliness,
and generosity. But the most important rule for getting along
in foreign lands, I've learned, is the same rule for getting
along in America: Be mannerly.

Displaying
good manners is a much overlooked but highly important technique
for getting along with others and developing sustaining,
long-term relationships. If you can learn to maintain your
good manners at all times and in all places, your life will
be easier and success will come sooner.

Today's
Action Plan

Every
culture has certain rules when it comes to manners. In China,
for example, the American-style hearty handshake is considered
rudely aggressive. On the other hand, a polite, proper Chinese
handshake would seem non-committal or even insultingly uninterested
to Americans. Still, there are certain common behaviors that
should be avoided wherever you go:

1.
Don't raise your voice. The trick to getting
what you want in China is the same as it is anywhere
else: persistence. Calmly pursuing your objective despite
passivity or even resistance will eventually work for
you, regardless of how difficult the circumstances are.

2.
Don't be dismissive. All people, regardless
of where they come from, want to be treated with courtesy
and respect. Taking the time to look people in the eyes
when you speak to them, to speak in a well-modulated
tone, and to say "please" and "thank you" go
a long way.

3.
Don't be gloomy. We all cheer up when we are
in the presence of cheerful people. If you want to get
the best reaction out of the people you meet (even if
it's for selfish reasons), smile at them.

It's
Good to Know: Locating Files on Your Computer

By
Suzanne Richardson

You
may have a top-notch filing system, but even so it can be
hard to locate a file in the impenetrable thicket of Word
documents, e-mails, spreadsheets, MP3s, and photos on your
computer. To quickly find what you're looking for, try one
of these free desktop search engines:

Google
Desktop: After forming an index of practically
everything on your hard drive, Google Desktop allows
you to search through them the way you'd do any Google
search. It even brings up results in a Web browser,
Google-style. And each time you go to Google to search
for a subject, the search engine will tell you if
you have related files on your computer, in your
e-mail, or in your Web history.

Windows
Desktop Search: Like Google Desktop,
Windows Desktop indexes your hard drive. Instead
of seeing your search results in a browser, you'll
get them in a Windows application. You can sort your
results by name, file type, author, or date, or filter
them so you see only one type of file.

Copernic
Desktop Search: Copernic works just
like Google Desktop and Windows Desktop, but it allows
you to specify your searches – narrowing down results
to those from a certain sender, for instance. You
can also search through e-mails and attachments from
Outlook, Outlook Express, Mozilla Thunderbird, and
Eudora.

(Source: Australian
PC World)

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Word
to the Wise: Avaricious

"Avaricious" (av-uh-RISH-us)
means greedy for wealth and/or power.

Example
(as I used it today): "Since the war on terror began,
our world image has definitely suffered. Our traditional
image as well-meaning brats has morphed ominously into something
more sinister: unprincipled, avaricious monsters."

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson?

Want
to know the secrets to his success? Have a perplexing
business problem? ETR welcomes your thoughts. Post
them online at http://speakoutforum.com/forum/ or
send questions directly to Support@EarlyToRise.Com

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BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/ or
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NOTE:
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program, please cut and paste the full URL into the
location or address field of your browser. Disclaimer:
The inclusion of an ad in ETR does not constitute
an explicit endorsement. It does mean that as far
as I know the product is not a rip-off. When I really
like a product and want you to buy it I'll tell you
explicitly. Otherwise, view these ads the way you
would commercials on TV or display ads in the back
of your favorite magazine. Check them out. Make a
decision. If you don't like, ask for a refund. (All
products sold here will carry refunds.)

Nothing
in this e-mail should be considered personalized
investment advice. Although our employees may answer
your general customer service questions, they are
not licensed under securities laws to address your
particular investment situation. No communication
by our employees to you should be deemed as personalized
investment advice.We expressly forbid our writers
from having a financial interest in any security
recommended to our readers.

All
of our employees and agents must wait 24 hours after
on-line publication or 72 hours after the mailing
of printed-only publication prior to following an
initial recommendation.Any investments recommended
in this letter should be made only after consulting
with your investment advisor and only after reviewing
the prospectus or financial statements of the company.

All
material on this site is provided for information
only and may not be construed as medical advice or
instruction. No action should be taken based solely
on the contents of this information; instead, readers
should consult appropriate health professionals on
any matter relating to their health and well-being.

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The 7 Secret Qualities of Successful Information Products
Tuesday, July 4th, 2006

The
Internet's Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1774
Thursday, July 6, 2006

Need
Real Audio? Get it here for free

WEALTHY: Break into this $5 trillion industry (Gary Scott)

HEALTHY: Birdfeed is for the birds (Dr. Al Sears)

WISE: Eisenhower on the changeable nature of ideas

ALSO IN THIS ISSUE:

Brush up your phone skills (Bob Bly)

When is a reservation not a reservation? (Michael
Masterson)

Add "pusillanimous" to your vocabulary

*
Highly Recommended *

You Deserve Answers…And Now You're Going to Get Them

If you haven't gained the wealth you crave, you need to do something differently.

Why? Because all change, all progress begins with a single decision, a single action.

Are you ready to seize the final piece of the puzzle? The missing ingredient to coast you all the way to financial freedom? You deserve answers and now you're going to get them.

In just 30 days from today your life could be in an entirely different place. Don't delay.

– Charlie Byrne

"The world moves, and ideas that were once good are not always good."

- Dwight David Eisenhower

The 7 Secret Qualities of Successful Information Products

By Gary Scott

Expenditures on information and information products account for over half of this country's economy. That's roughly $5 trillion!

Why so much? Americans have an unquenchable thirst for information. We crave information to make us healthier … wealthier … more beautiful. But most of all, we want information so we can show others how much we know.

So how much money do you think you could make by publishing some of that information yourself?

It can be done … and I'm proof. I've developed a highly successful publishing business selling information that people want. The key is to develop an information product that people not only want to buy but want to continue to buy (or renew). This isn't hard – if you understand the following 7 Qualities of Successful Information Product Development.

Quality #1: Is the Idea Interesting?

The first person an idea has to interest is you. If you pick ideas that interest you, researching and writing about them will be fun. Of course, your ideas have to be truly interesting to your reader too.

For example, my first retail publishing idea in the early 1970s was to help U.S. investors understand how to invest globally. The idea was sound and remained very interesting to a lot of people for a long time.

On the other hand, look at collectibles. There will always be a collectibles market – yet many collectibles are in vogue (and, therefore, interesting) only briefly.

If, for example, you had a publication about Beanie Babies back when they were in vogue, you could have done well with it. Today, that publication would fall on its face.

Fads offer attractive publishing opportunities, but they don't last. Publications about fundamentally interesting topics survive.

Quality #2: Is the Idea Legal and Ethical?

I once got a sales letter from somebody who said that – for $12 – he could tell me how I could mail First-Class letters for only 3 cents. Indeed, the stamp on his envelope was 3 cents.

This seemed interesting, since I spend hundreds of thousands of dollars a year on postage. And though it was too good to be true, I sent in my $12.

A few days later, I got one photocopied page telling me how to do it. The page claimed that, as a business, the Post Office had made an offer to send my mail at the current rate. And it claimed that, as a businessman, I could counteroffer by putting a 3-cent stamp on my letters instead. If the Post Office mailed my letters, that meant they accepted my offer.

The idea was to simply mail all your letters with a 3-cent stamp, because most of them would get through. And the idea was neither legal nor ethical.

The Postal Service's Revenue Protection Department operates by spot inspection, true enough. So, yes, many of those 3-cent letters would get through. But anyone mailing lots of them could expect to be investigated by the U.S. government. So, in the long run, it wouldn't have been profitable. The fines (not to mention prison time) for these kinds of actions are very heavy.

Quality #3: Is the Idea Attractive?

Your idea has to attract first-time buyers. It doesn't have to be pretty or pleasant, but it must attract. And to attract, it must appeal to emotions in some way. The emotions can be good, bad, or even ugly. For example, one ad that worked very well started with this: "I'm mad as heck at the government for cheating us – here's how to get even."

It's not a pretty idea. But it's certainly attractive.

To succeed in the long term, the publication you're selling must hold your reader's interest. But initially, it's the attractiveness of your idea that gets potential readers to drop everything, read your sales story, and buy.

Quality #4: Is the Idea Usable?

Your idea has to fill some need for your reader. This is vital to gaining repeat customers for your publication.

Let's say you're selling a golf publication. In that case, you could make it useful to your reader simply by making it entertaining. Or you could help him get lower golf scores (pride). Or show times at various courses when greens fees are reduced (savings).

Quality #5: Is the Idea Understandable?

A Brief History of Time was a New York Times best-seller for over a year. It was called one of the most-purchased/least-read books of all time. The author's next books – all of them about quantum science – didn't sell well. They were just too complicated.

Ask yourself: Is my information understandable for my target market? As the example of A Brief History of Time illustrates, being interesting can sell a book. But if it's not understandable, you won't build repeat business.

Quality #6: Is the Idea Timely?

A successful publication is tuned to the times. Being too far ahead is just as bad as being too far behind.

I failed to understand this in the mid-70s when I was writing about investing internationally. I'd lived abroad for nearly a decade, so the idea seemed obvious to me. However, it ran contrary to public thought. Twenty years later, most U.S. investors were ready for it – and today, it is so common that local stockbrokers give free talks on the subject.

Now that I understand the importance of timeliness, I change, update, and innovate my publications constantly.

Quality #7: Is the Idea Salable?

You can have the timeliest, most usable, most interesting and easy-to-apply idea in the world. But if you cannot sell it, you won't make money. Defining your market and deciding how to sell your idea correctly is an integral part of the creation of an information product.

I learned this lesson while pioneering the idea of investing abroad. As I said, my idea was right … but ahead of its time. Because I was out of sync with most American investors, my original marketing plan failed.

I couldn't sell that product until I (1) identified the small percentage of Americans who were interested in it and (2) really understood what motivated them. This process is crucial to information-publishing success.

In this case, I found that though I had marketed across the country to all professions and religions, a large percentage of my original readers were Jewish, Southern, or chiropractors – groups that tend to have less trust in the establishment. Once I understood that all three of these groups perceived that the establishment had been, at one time or another, biased against them, I was able to zero in and focus my marketing efforts.

[Ed. Note: Gary Scott is being shy when he says he developed "a highly successful publishing business." He's currently sitting on top of a multimillion-dollar publishing empire. Learn more about how YOU can build a rewarding self-publishing business. ]

Today's
Action Plan

It's much easier to start your own information-publishing business – or just about any business, for that matter – if you can write your own marketing copy. So sign up for the AWAI Copywriting Program. Then make the first move toward the business of your dreams with Gary Scott's self-publishing program.

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Wall Street has overlooked MASSIVE hidden value in this company and I expect this stock to at least double in the near term. In the coming years this stock should easily trade at six to ten times where it is today. I tell you all about it in The 1000% Report… click here to learn more about it.

Learn More

Fouling up Fish

By Al Sears, MD

The media has given fat a terrible image over the last 20 years. But eating the right kind of fat can actually help you stay fit. In fact, the more fat there is in a meal, the lower its glycemic index will be. So if you keep the calories the same and increase the percentage of fat you're eating, you'll lower your insulin. Lower insulin decreases the percentage of calories converted to fat and increases the burning of stored fat in the body.

What should you eat to get more of the right kind of fat in your diet?

In the modern West, dietary surveys link red meat to heart disease, arthritis, and cancer. Yet in other cultures, this link evaporates. Why? Because Western ranchers feed their animals grains. This change from their native diet of greens makes them obese and diseased (just like us). That's why, in The Doctor's Heart Cure, I advised getting your animal fat from grass-fed meat or from fish. But now, research for my next book has uncovered a similar problem with fish.

If you buy fish from an unspecified source, it is more and more likely to be farm-raised. This is worse than you might think. Farm-raised fish feed on wheat, corn, soy, and the same crap that makes livestock unfit for consumption. And here's an eye-opener: This has actually reversed the ratio of healthy omega 3s to inflammatory omega 6s in those fish – to a level that approaches the level in grain-fed red meat.

Birds are the only major group of animals naturally equipped to eat grains. And birdfeed for fish is just as disease-producing as birdfeed is for us or for cows and pigs. So to keep yourself healthy, eat only guaranteed-wild seafood and certified grass-fed beef.

[Ed. Note: Dr. Sears, a practicing physician and the author of The Doctor's Heart Cure, is a leading authority on longevity, physical fitness, and heart health.]

Making
Effective Business Calls

By Bob Bly

Have you ever had to hold the receiver about a foot away from your ear to dim the voice on the other end? Conversely, have you ever strained to make out what the person on the other end was saying?

Put the receiver against your ear. Hold the mouthpiece close to your lips and speak clearly in a normal tone of voice. If people can't understand you because you talk too fast, make a conscious effort to slow down. This may seem elementary, but it can prevent garbled communications and listener frustration.

If it's a business call, keep it short. Plan what you're going to say ahead of time and stick to the point. You might even want to write down the major points you want to cover on a sheet of paper and check off each one as it is covered.

Finally, be gracious and pleasant when ending the call, even if you're not happy with the outcome. Thank the person for his time and summarize the points agreed on or actions to be taken. Then say "good-bye" and hang up … gently.

[Ed. Note: Bob Bly is the editor of ETR's Direct Marketing Masters Edition, a program to help you start your own successful direct-mail business. Sign up for Bob's e-zine, The Direct Response Letter www.bly.com/reports.]

It's Good to Know: When You're Traveling Overseas

By Michael Masterson

You've made a reservation for your flight to Shanghai, and you show up at the airport, ready for the trip. Your travel agent has assured you over the phone that "everything is okay" and "you'll have no trouble." Don't believe it.

I've been frustrated too many times at the ticket counter when my reservation has mysteriously been cancelled or altered without my say-so. I've spent frantic hours rushing to get everything straightened out, only to have to buy a second ticket at the last moment so as not to miss the flight.

A copy of your itinerary or a hand-scrawled confirmation number isn't going to get you on that plane. Always get printed confirmation for your international flights from the carrier that is taking you. This rule goes for hotel rooms, trains, tours, and any other reservation-only service.

*
Advertisement *

Secure Your Future…TODAY

In 6 hours and 35 minutes, you can be in business – well on your way to making upwards of $100,000 per year! That's how long it takes to "create" what is without question the world's easiest, most profitable and infinitely rewarding business.

Word
to the Wise: Pusillanimous

"Pusillanimous" – derived from the Italian for "tiny" + "soul" – is another way to say "cowardly."

Example (as used by Ann Radcliffe in The Italian): "You are now anxious to form excuses to yourself for a conduct so pusillanimous."

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson?

Want to
know the secrets to his success? Have a perplexing business
problem? ETR welcomes your thoughts. Post them online
at http://speakoutforum.com/forum/ or send
questions directly to Support@EarlyToRise.Com

ALL
CONTENTS OF THIS E-MAIL ARE COPYRIGHT 2006 BY ETR, LLC.ALL
RIGHTS RESERVED: REPRODUCING ANY PART OF THIS DOCUMENT IS
PROHIBITED WITHOUT THE EXPRESS WRITTEN CONSENT OF EARLY TO
RISE. Protected by U.S. Copyright Law {Title 17 U.S.C.
Section 101 et seq., Title 18 U.S.C. Section 2319}:

Infringements can be punishable by up to 5 years in prison
and $250,000 in fines. Are you having trouble receiving
Early to Rise messages?

Ensure that Early to Rise gets
delivered to your email box, click below:http://www.earlytorise.com/whitelisting.htm

If you'd like to suggest Early To Rise to a friend,
please point them to:http://www.earlytorise.com/SuccessPartnership.htm

To BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/ or email
support@earlytorise.com

NOTE: If
URLs do not appear as live links in your e-mail program,
please cut and paste the full URL into the location or
address field of your browser. Disclaimer: The inclusion of
an ad in ETR does not constitute an explicit endorsement. It
does mean that as far as I know the product is not a
rip-off. When I really like a product and want you to buy it
I'll tell you explicitly. Otherwise, view these ads the way
you would commercials on TV or display ads in the back of
your favorite magazine. Check them out. Make a decision. If
you don't like, ask for a refund. (All products sold here
will carry refunds.)

Nothing in this e-mail should be considered
personalized investment advice. Although our employees may
answer your general customer service questions, they are not
licensed under securities laws to address your particular
investment situation. No communication by our employees to
you should be deemed as personalized investment advice.We
expressly forbid our writers from having a financial
interest in any security recommended to our readers.

All of our employees and agents must wait 24 hours
after on-line publication or 72 hours after the mailing of
printed-only publication prior to following an initial
recommendation.Any investments recommended in this letter
should be made only after consulting with your investment
advisor and only after reviewing the prospectus or financial
statements of the company.

All
material on this site is provided for information only and
may not be construed as medical advice or instruction. No
action should be taken based solely on the contents of this
information; instead, readers should consult appropriate
health professionals on any matter relating to their health
and well-being.

www.EarlyToRise.com

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A Vinter's Secret Weapon
Tuesday, July 4th, 2006

The Internet's
Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1772
Tuesday, July 4, 2006

INDEPENDENCE
DAY

WEALTHY:
An investment idea that's right under your thumb (Charles Delvalle)

HEALTHY:
Snickers or Grape-Nuts? (Dr. Al Sears)

WISE:
Aristophanes on wine

ALSO
IN THIS ISSUE:

The
marketing hook that built Manfred Esser's business (John Forde)

Friendly
for business reasons (Michael
Masterson)

Add "encomium" to
your vocabulary

*
Highly Recommended *

Buy
Cash Flow Properties at 25% below Market Value in Any Kind
of Market

Concerned
about the bubble and bust of today's real estate market?

Don't
fall victim to the advice of commission-hungry realtors or
the headline-hungry media. You stand to not only watch your
current net worth plummet, but also miss out on a golden
opportunity to see your fortunes skyrocket.

Take
a moment to listen in on Justin Ford's exclusive tele-seminar
discussing the best ways to quickly and safely profit in
today's real estate market, without letting emotion rule
your investment decisions

Learn
More

-
Kam Weiler

Video
Games – Not Just a Time-Killer for Kids

By
Charles Delvalle

While
everybody in the financial media is telling you to follow
the boomers, it can be just as rewarding to take a look at
what your own kids are up to. How so? The video games they're
playing may give you a chance to double or triple your money.

According
to a new AP/AOL poll, 4 out of 10 Americans – 120 million
people – play video games like Quake, Pac-Man, and Halo 3
on a daily basis. And it's not just the kids. Nineteen percent
of those 120 million gamers are adults over the age of 50!

Worldwide
video gaming sales have grown 16 percent since last year,
representing over $8 billion in revenues in the U.S. alone.
And with the upcoming release of the latest versions of the
consoles used to play the games, the gaming market is set
for another surge in profitability.

When
investing in the gaming boom, check out video game makers
that have been around for years, make quality games, and
are set to release a bunch of new titles to complement the
new consoles coming out this year. Konami (KNM) and Electronic
Arts (ERTS) are two that fit those criteria.

[Ed.
Note: Charles Delvalle is the Managing Editor of ETR's investment
newsletter, Money
Insight.]

"Bring
me a beaker of wine, so I may wet my mind and say something
clever"

-
Aristophanes

A
Vintner's Secret Weapon: Guilt Marketing

By
John Forde

I've got wine on my mind.

Not literally, mind you.

As I write this, it's not even 10:00 a.m., for God's sake.

No. I'm thinking about wine thanks to two articles I've just
read, both of which might interest any student of marketing
who also has an affinity for the grape. (There are a few of
us, I imagine.)

So, which two articles?

First, one from the BBC reporting a "new wine for men" that's
in development by a California vintner.

Yep. Bordeaux for the Budweiser set.

Says a Ray's Station rep, this is wine for guys who like to
fish, hunt, and watch Nascar. Married with kids and settled.
But not into white wines or even softer reds like Pinot Noir.
These are, as labeled, "Hearty red wines for men."

If this gives you an idea, there's a galloping stallion on
the label.

Is
gender-targeting for wines a new thing? Nope, not at all.
Last year, says the BBC article, another vintner came out
with a wine especially for women. It's called, and I'm not
making this up, "Mad Housewife."

Sounds like a couple of fun copywriting gigs, writing for those
two vintners, eh?

Still, the real reason I had the idea to write about wine today
was a second article that hit a little closer to home…

See, here in the Paris office where I sometimes set up shop,
there works wine-making royalty: the daughter of California
vintner Manfred Esser. Recently, she brought each of us a bottle
of her father's wine. My wife and I drank ours with dinner
that night.

Good stuff.

After sampling the wine, I looked up the wine master on the
Web. Per an article I found in the Beverage News, it turns
out Esser's talent is not just in making a good wine, which
he does. It's also in applying new marketing principles that
I think we could all afford to study.

Esser, who's German and a Harvard grad, took over the Cuvaison
Winery in Napa Valley. It was 1986, and the vineyard was headed
south faster than a goose in February.

Yet, within two years, Esser had turned it around. Not only
was Cuvaison suddenly breaking even, they had cornered 25 percent
of the export market. And they were selling as many as 70,000
cases of their top-end wine every year.

Twelve years later, Esser sold his partnership in Cuvaison
and launched his own label.

Now, Esser Vineyards is one of California's newest hot contenders.
Despite competition with, as Esser himself puts it, "about
80,000 different competitors."

How does he do it?

Esser calls it "guilt marketing."

"You treat your customers so well," says Esser, "that
you create a sense of obligation to come back to your product
or service. And, even more than that, to actually become ambassadors
for your company. They actually feel guilty if they forget
about you."

Sound familiar?

He's not recommending tricks or jingles or cleverness or high-pressure
selling to turn a buck. He's recommending a quality product.
And quality service. At a good price.

It's relationship building.

In other words, the same marketing secret so many new Web businesses
took a few years to "discover" … happens to sell
wine, too. And it happens to do so extremely well.

Esser's done this before.

In his early career, he took a Chicago-based wine-importing
firm from nothing to a multimillion-dollar business. Per Beverage
News, by the time he left the firm, it had 500 employees, 30
sales offices, and helped sell wines from all over the world.

It starts with the retailers, distributors, and restaurant
owners. "During harvest," Esser told the Milwaukee
Journal, "we go in the vineyard and cut a bunch of grapes
and tissue-wrap them. Then we send them to important people
– FedEx it overnight, with a note – 'We thought you might be
interested in the new vintage.'"

This kind of treatment, Esser noted, is the kind of thing you'd
see at places like the Ritz-Carlton, where a customer's every
whim is anticipated and over-met.

Then there's the label on the bottle. Simple, elegant, expensive-looking.
Which matters for a wine that, hopefully, will land on lots
of restaurant tables. Esser spent two years finding that look.

And consider that world-honored wine maven Robert Parker has
ranked Esser's wine as top-notch eight years running. Yet,
this isn't $100 hooch. Or even $50, like you might expect to
pay for some of California's other top – and not-so-top – offerings.

In fact, most of Esser's wines won't set you back more than
about $10 to $12. Per Parker's review, "This winemaker
knows how to make popular, high quality wines that sell for
a song."

Imagine …

Step one: Build a business based on the quality and affordability
of what you sell.

Step two: Make THAT your marketing hook.

Is this strategy new or reckless or revolutionary? No, quite
the opposite. It's old school, time-tested, and one of the
safest business plans anyone could imagine. And wouldn't it
be nice if more businesses today took it up again?

Cheers to that.

[Ed Note: John Forde is an AWAI board member. To get his sharp
insights into the world of copywriting, sign up for his free
weekly e-zine Copywriter's
Roundtable.]

Today's
Action Plan

John
Forde makes a good case for "guilt marketing" -
a strategy you ought to seriously consider. But, hey! This
is a holiday! So go ahead and put it on your "to-do" list
for tomorrow – and just enjoy being with your friends and
family today.

* Highly
Recommended *

Get
People To Send You Their Money!

Like it or not, money is important in our society. You need
to take wealth seriously for your spouse and your children.
When you set up a profit generating program and make it a
part of your life everything else will improve…

You'll
be more confident…

You
can say goodbye to money-related stress and embarrassment…

You
can hold your head up knowing that the future is being
taken care of…

Your
lifestyle will be generally more enjoyable.

You
owe it to yourself to look into this opportunity.

-
Will Bonner

The
Quotable Mr. Franklin: On Celebrating Independence Day
…

"When
I read in all the papers of the extravagant rejoices every
4th of July, the day on which we signed the declaration of
independence, thereby hazarding our lives and fortunes, I
am convinced of the universal satisfaction of the people
with the revolution and its grand principles."

(Source: The
Compleated Autobiography, by Benjamin Franklin, compiled
and edited by Mark Skousen)

Candy
for Breakfast?

By
Al Sears, MD

Which
would you call more fattening – a chocolate and caramel Snickers
bar or a bowl of whole-grain Grape-Nuts cereal? If you guessed
the Snickers bar, you'd be wrong. They both have about the
same number of calories but the glycemic index of the Snickers
bar is 41, while Grape-Nuts is 75. [Ed. Note: We've talked
about the glycemic index before in ETR. To refresh your memory,
it ranks foods that contain carbohydrates according to how
much they raise blood sugar levels in the body.]

Does
that really translate into being more fattening? I say it
does. Here's why:

Their
glycemic indices show that the Grape-Nuts produce nearly
twice as much blood sugar as the Snickers bar. This, in turn,
will trigger the production of more insulin. Higher insulin
will signal your body to convert a higher percentage of calories
consumed into stored body fat. Since the calories are the
same, you will build more fat from the Grape-Nuts.

Did
I slant the playing field and choose an unusually low-glycemic
candy bar? Not really. In fact, if you add more fat or more
chocolate, or substitute almonds or walnuts for the peanuts
in the candy bar, its glycemic index gets even lower. Are
Grape-Nuts unusually fattening for a cereal? Actually, it's
one of the less glycemic. Total, much touted as healthy,
scores 76, Rice Chex scores 89, and corn flakes is a whopping
92.

So
am I telling you to eat more candy bars? No. I'm saying that
unless you are going to burn lots of calories soon after
eating cereal, consider it to be an indulgence like candy.
It is definitely not your staple breakfast for good health
as so many have claimed.

Tomorrow,
I'll tell you about a common problem with glycemic index
lists … and how you can use their real lesson to get lean
fast.

[Ed.
Note: Dr. Sears, a practicing physician and the author of The
Doctor's Heart Cure, is a leading authority on longevity,
physical fitness, and heart health.]

Notes
From Asia: China's View of the U.S.

By
Michael Masterson

While
traveling around China, the four of us wondered how the Chinese
government talks about the U.S. The answer surprised us.
Although our Beijing guide admitted that the Chinese government
doesn't like the USA generally and the Bush administration
in particular, all three guides said that the official propaganda
about America is generally positive.

"We
want to have good business with you in the future," Roger
from Shanghai said.

Which
brings me back to wondering: How will China's inevitable
rise to the top of the world's economic food chain affect
the U.S. and other top economies? Will we end up weaker and
poorer, as my friend Allie fears? Or will it mean a bigger
world economy and more and better financial opportunities,
as I am inclined to think?

Today,
after visiting a silk factory in Suzhou, Roger asked me how
many employees I had. "I don't really have employees," I
said. "I'm a consultant."

"I
think you are not giving me a straight answer for my question," he
replied. "I know from your friend that you have employees.
So how many?"

"Well," I
stammered. "The answer to that depends on which of my
companies you are asking about," I told him.

"All
of them," he said.

"Well,
if you count everything all together, the number is probably
more than a thousand," I admitted.

"A
thousand," he said, rubbing his chin. "Maybe your
company should come here and invest in China."

"Maybe
we should," I replied, smiling.

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Here's
everything you need to know about this fun
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Word
to the Wise: Encomium

An "encomium" (en-KOH-mee-um)
is a formal expression of warm or high praise. The word is
derived from the Greek for a speech praising a victor.

Example
(as used by Charles Dickens in The Old Curiosity Shop [link]): "He
brought in the bread, cheese, and beer, with many high encomiums
upon their excellence."

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson?

Want
to know the secrets to his success? Have a perplexing
business problem? ETR welcomes your thoughts. Post
them online at http://speakoutforum.com/forum/ or
send questions directly to Support@EarlyToRise.Com

ALL
CONTENTS OF THIS E-MAIL ARE COPYRIGHT 2006 BY ETR,
LLC.ALL RIGHTS RESERVED: REPRODUCING ANY PART OF
THIS DOCUMENT IS PROHIBITED WITHOUT THE EXPRESS WRITTEN
CONSENT OF EARLY TO RISE. Protected by U.S. Copyright
Law {Title 17 U.S.C. Section 101 et seq., Title 18
U.S.C. Section 2319}:

Infringements
can be punishable by up to 5 years in prison and
$250,000 in fines. Are
you having trouble receiving Early to Rise messages?

Ensure
that Early to Rise gets delivered to your email box,
click below:http://www.earlytorise.com/whitelisting.htm

If
you'd like to suggest Early To Rise to a friend,
please point them to:http://www.earlytorise.com/SuccessPartnership.htm

To
BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/ or
email support@earlytorise.com

NOTE:
If URLs do not appear as live links in your e-mail
program, please cut and paste the full URL into the
location or address field of your browser. Disclaimer:
The inclusion of an ad in ETR does not constitute
an explicit endorsement. It does mean that as far
as I know the product is not a rip-off. When I really
like a product and want you to buy it I'll tell you
explicitly. Otherwise, view these ads the way you
would commercials on TV or display ads in the back
of your favorite magazine. Check them out. Make a
decision. If you don't like, ask for a refund. (All
products sold here will carry refunds.)

Nothing
in this e-mail should be considered personalized
investment advice. Although our employees may answer
your general customer service questions, they are
not licensed under securities laws to address your
particular investment situation. No communication
by our employees to you should be deemed as personalized
investment advice.We expressly forbid our writers
from having a financial interest in any security
recommended to our readers.

All
of our employees and agents must wait 24 hours after
on-line publication or 72 hours after the mailing
of printed-only publication prior to following an
initial recommendation.Any investments recommended
in this letter should be made only after consulting
with your investment advisor and only after reviewing
the prospectus or financial statements of the company.

All
material on this site is provided for information
only and may not be construed as medical advice or
instruction. No action should be taken based solely
on the contents of this information; instead, readers
should consult appropriate health professionals on
any matter relating to their health and well-being.

www.EarlyToRise.com

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Grow Your Business Like China, Part 3
Monday, July 3rd, 2006

The
Internet's Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1771
Monday, July 3, 2006

Need Real Audio? Get it here for free

WEALTHY:
NOW's the time for that first sale! (Michael
Masterson)

HEALTHY:
Welcome Dr. Al Sears to the pages of ETR

WISE:
Julia Cameron on growth

ALSO
IN THIS ISSUE:

Engage
your audience with this classic acting technique (Peter Fogel)

You,
too, can amaze your friends

Add "imbroglio" to
your vocabulary

*
Highly Recommended *

Turn
A Single $100 Investment Into A $2,000-A-Week Profit Machine

In
the next seven days, 4,589 people will leave their jobs,
never go back… and have all the money they will ever need.

I
would tell you that these people are "very lucky," but
the fact of the matter is that there is no luck involved.

It s
happening everywhere. Ordinary people — including people
who never finished school -– starting their own businesses…and
making in the neighborhood of $40,000…$60,000…even $100,000
or more a year.

Even
though all these people are "ordinary" in some
ways, one thing is certainly "out of the ordinary" about
them:

Many
used the same secret to start a business on less than $100. You
can do it, too. Here's how.

-
Charlie Byrne

"Growth
is an erratic forward movement: two steps forward, one
step back. Remember that and be very gentle with yourself."

-
Julia Cameron

How
to Grow Your Business Like China: A 3-Part Confucian Strategy
Part 3: Enrichment and Education

By
Michael Masterson

Last
week – on Tuesday and Friday -
I talked about how a Confucian saying got me to look at business-building
in a new way.

On
Friday, I explained that Confucius's directive to grow the "population" first
can be translated into business-building if you think of
it as increasing the amount of momentum you generate. The
more momentum you have, the easier it will be to get your
business up and running.

Today,
let's look at the other two aspects of Confucius's growth
strategy: enrichment and education.

Enrichment:
Creating Positive Cash Flow

In
past ETR essays on business development, I've argued that
creating profitable sales should be the first and most important
thing you do when you start a business. I still believe it's
the most important. But that saying by Confucius got me to
think of breaking through inertia as the "real" first
stage of building a business. So that puts creating positive
cash flow in second place.

In
Nicaragua, we're in this critical second stage right now.
After spending a year and lots of money getting all parts
of this very big development machine in motion, we're now
at the point where we can responsibly begin sales. Since
cash flow has been negative up to now, we're very anxious
to start selling "product" and reverse that trend.

We
could have begun selling earlier, as some of our competitors
did – but then we would not have had a firm grasp on the
costs involved in delivering the condos and villas we're
planning to build. There are so many hidden costs involved
in building a project of this size – legal and land-planning
requirements, for example, and environmental reconstruction
obligations. Even the obvious construction costs can accelerate
beyond control unless you make realistic projections and
lock down your general contractors into iron-tight contracts.

Having
gotten our ducks in a row, so to speak, before initiating
sales, we've avoided the number-one-reason most residential
community developments fail: selling units before you know
what they're going to cost you to complete. (By the way,
when I look at what some of our competitors are doing down
here – what they're promising and the prices they're quoting
– it makes me nervous. With Daniel and his people involved,
I'm thinking we're definitely the biggest, best-capitalized,
and most professionally experienced developer in this market.
But we can't deliver product at the prices some of our competitors
are advertising. And if we can't, how can they?)

So
I've come to appreciate that there is indeed a pre-sales
first stage in business – and although that stage should
indeed be completed as quickly and inexpensively as possible,
it shouldn't be avoided.

That
said, from this point forward we'll be devoting a very large
portion of our best human resources in Nicaragua to creating
profitable sales. How we'll best sell our condos and villas
we've yet to determine. What we know now is that we'll be
testing a variety of methods, including short- and long-form
e-mail advertisements, search engine optimization, website
marketing, direct mail, general advertising, billboards,
hotel brochures, and all sorts of one-on-one lead-generation
and sales techniques.

I'm
working now with a small team of experienced professionals
in these areas, and we're putting together a budget that
will allow us to complete at least one significant test in
every sales and marketing venue we can think of. You never
really know which of your marketing options will work best
when you begin a new sales project, so the shrewd marketing
executive finds a way to test just about everything. The
good news for us is that most of the methods I'm familiar
with – the direct-marketing methods – can be tested without
spending a ton of money. And the more expensive venues, like
television and newspaper advertising, can be kept in line
with tight budgets and strict adherence to testing controls.

This
second stage of business growth – figuring out which sales
and marketing strategies work for you – needs to be implemented
as quickly as possible. You want to discover the secret of
selling your product profitably before you run out of the
money you've allocated for testing. The only way you can
be sure you'll do that is to budget properly and then test
aggressively, starting with the most-likely-to work strategies
and working backward from there.

Education:
Teaching Your "Secrets" to the Troops

Once
you have figured out the art of acquiring new customers profitably,
you need to teach that art to your key employees. Some fledgling
business owners, worried about giving away their core business
secrets to potential competitors, keep these fundamental
sales and marketing strategies to themselves. "If my
employees know how to start and grow a business such as mine," they
figure, "what's to stop them from doing so?"

This
sort of thinking is usually a mistake. It tethers the entrepreneur
to the day-to-day marketing efforts, depriving him of the
time he needs to create and develop new products and projects.
It also limits the responsibilities of his best employees,
who come to resent his lack of faith in them and grow bored
with the lack of intellectual challenge.

The
way to maintain the loyalty of your followers, Confucius
says, is to discover the "right way" to go and
then to teach your people to follow it. This is as true now
as it was when he said it more than 2,500 years ago.

In
creating and selling products to your market, there are many
wrong and ineffective ways (ways that don't work ethically
or financially) and a few correct and effective ways – sometimes
only one.

In
the business of developing and selling our seaside residences
in Nicaragua, that way has to do with creating beautiful,
livable structures that will work in a tough, tropical climate
– and then to sell those structures, with a package of irresistible
amenities, accurately and honestly, but also forcefully.

The
same thing is true for the business that Early to Rise is
in: To grow our business profitably, we must discover what
financial, business, and self-help information services our
readers are interested in, create world-class products in
each of those major areas, and talk about them to our readers
in an enthusiastic manner over an extended period of time.
We have to be sure to provide plenty of details about these
products so our readers, a very independently minded group,
can come to their own conclusions about which ones they want
from us and how much they're willing to pay for them.

This
kind of core knowledge – made up of the essential selling
strategies of a business – can't be kept secret from your
employees. The sooner it can be taught to a small group of
smart, aggressive employees, the faster your business will
grow. The power of that knowledge will be multiplied in proportion
to the number of people in your organization who understand
it.

If
you've ever had the pleasure of finding and grooming a top-notch
marketer or salesperson, you know what I'm talking about.
You know that the value of that one superstar is worth at
least a dozen ordinary employees. So why would you negate
the effectiveness of a superstar by keeping him in the dark
about your best marketing and selling secrets?

This
third Confucian stage of building a business – educating
your best employees – is a process that has no end. As soon
as you have brought one employee up to a "master of
marketing" level, you must give him (or ask him to hire)
a small cadre of assistants and teach them those secrets
plus any additional secrets he might have learned along the
way.

By
creating this culture of learn/master/teach in your company,
you enjoy two very important benefits:

You
free up your own schedule to run the business from the
top.

You
geometrically increase the power and reach of your marketing.

And
your business will then grow bigger and better than you ever
imagined.

Today's
Action Plan

Have
you done enough to get your business moving? Are all your
key people – your marketers, salespeople, product managers
– working persistently, diligently, and intelligently to
achieve your best objectives? Have you done enough testing
to know for certain which are the best venues, strategies,
and techniques to bring in new customers? Do you know the
best way to upgrade those customers? And have you passed
along this critical knowledge to a few of your best and most
loyal people? Do they get it? Are they working hard to keep
up to speed? And are they teaching what they know to select
groups of motivated, intelligent people?

If
you can answer "yes" to all of those questions,
your business is growing – probably as fast as you want it
to. If you continue doing what you're doing now, there is
a very good chance that some day you'll look back and say, "Boy,
we grew as big as China!"

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ETR
Insider Report: Introducing Our New Health Expert!

By
Jon Herring

If
you have been reading Early to Rise for any length
of time, you already know that Michael Masterson and I get
many of our best and most useful ideas about health from
Dr. Al Sears. And for good reason …

Dr.
Sears is a nutritionally oriented, practicing physician with
a commanding knowledge of natural medicine. He has treated
over 15,000 patients. He's a leading authority on longevity,
physical fitness, and heart health. And his ability to communicate
what it takes to live long, strong, and healthy is unsurpassed.

That's
why I am very happy to report that – beginning tomorrow -
Dr. Sears will be contributing to ETR on a weekly basis.
So if you'd like to learn the simple steps to a lifetime
of health … how to burn fat and build muscle without spending
hours at the gym … how to maintain your ideal weight without
counting calories or giving up the foods you love … and
how to prevent and treat illness without resorting to toxic
drugs …you'll definitely want to pay attention to what
he has to say.

Tomorrow,
Dr. Sears is going to bust a few myths about the glycemic
index … and tell you why blood sugar control is one of
the pillars of optimal health.

Reader
Feedback: "Money Insight is better than CNN!"

"THANK
YOU … for your Money
Insight newsletter. It gives great ideas and
tips worth reading. It's better than CNN Breaking News!"

John
Kidd
Harleysville, PA

"Break
the Fourth Wall" to Connect With Your Audience

By
Peter Fogel

One
of the reasons you go to the theater is to be transported
to a different time and place and experience something magical.
Of course, you know it's a play and you paid to see it. But
once the curtain goes up, you suspend disbelief and buy into
the idea that what you're seeing is actually happening.

But
occasionally, an actor will break through that invisible "wall" between
himself and the audience …

Picture
two characters on stage having a passionate argument. All
of sudden, one character freezes. The other turns to the
audience and remarks, "You think he's angry now …
just wait until the second act when he discovers I'm sleeping
with his wife!" The audience laughs. The actor then
goes back "into the scene."

This
is a technique called "Breaking the Fourth Wall." In
this instance, the character (the playwright, actually) uses
the technique to draw the audience into the scene by giving
them information the other character is not privy to.

When
making a presentation, you can do a similar thing to develop
a deeper connection with your audience. Let's say you want
to make an important point. Stop! Look out into the front
row and make eye contact with an audience member. If you
can, address him by name. (He'll be surprised.) Then ask
him a specific question regarding the point you're trying
to make.

"Chuck,
you're a bright guy. I know this because you're the customer
service supervisor, right? What do you say to a customer
who returns an item without a receipt that he bought back
when Clinton was in office – and demands a refund?"

When
Chuck answers, repeat his response to the whole room. Now
you've made your speech interactive and taken it to a whole
new level. You've "broken the fourth wall" by
(1) including an audience member and (2) getting a laugh
(hopefully) by making fun of a problem that customer service
reps deal with every day.

Want
an even bigger response? Throughout your talk, keep referring
back to Chuck – a technique called a "recall." It
will keep your audience engaged … and make Chuck feel like
a company celebrity.

[Ed.
Note: Peter Fogel is a copywriter/speaker/humorist, and the
creator of Peter "The
Humorator" Fogel's Guide to Effective Public Speaking, an
e-book/dvd/audio program.]

It's
Good to Know: How to Do Dave Bly's Magic Trick

After
reading Bob Bly's article about his dad – "Marketing
Secrets from the Grave" – many readers
wrote in to ask exactly how to do that wine-bottle trick
he mentioned. Here it is …

The
Trick: Getting a cork out of a wine bottle

The
Tools: One empty wine bottle, one cork

The
Directions: Have someone push the cork into the empty wine
bottle. Ask him to try to remove it. He won't be able to
– but you can.

Once
the cork is in the bottle, find a thin handkerchief, silk
scarf, or napkin. Insert it into the bottle, then wiggle
the bottle around until the cork is nested within the folds
of the cloth. Now, slowly pull. Believe it or not, you will
be able to remove the entire cloth – and the cork will come
out with it (although you may have to pull hard).

*
Advertisement *

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There a Book In Your Future?

Learn
how to go from a wannabe to a published author by the end
of this year: Click
here.

Word
to the Wise: Imbroglio

An "imbroglio" (im-BROH-glee-oh)
is a complicated and embarrassingly messy situation. The
word is derived from the Italian for "to tangle, to
confuse."

Example
(as used by Paul Blustein in The Washington Post): "The imbroglio over
the seemingly arcane currency issue threatens to plunge Indonesia
– and possibly its neighbors as well – into a renewed bout
of financial turmoil."

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson?

Want
to know the secrets to his success? Have a perplexing
business problem? ETR welcomes your thoughts. Post
them online at http://speakoutforum.com/forum/ or
send questions directly to Support@EarlyToRise.Com

ALL
CONTENTS OF THIS E-MAIL ARE COPYRIGHT 2006 BY ETR,
LLC.ALL RIGHTS RESERVED: REPRODUCING ANY PART OF
THIS DOCUMENT IS PROHIBITED WITHOUT THE EXPRESS WRITTEN
CONSENT OF EARLY TO RISE. Protected by U.S. Copyright
Law {Title 17 U.S.C. Section 101 et seq., Title 18
U.S.C. Section 2319}:

Infringements
can be punishable by up to 5 years in prison and
$250,000 in fines. Are
you having trouble receiving Early to Rise messages?

Ensure
that Early to Rise gets delivered to your email box,
click below:http://www.earlytorise.com/whitelisting.htm

If
you'd like to suggest Early To Rise to a friend,
please point them to:http://www.earlytorise.com/SuccessPartnership.htm

To
BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/ or
email support@earlytorise.com

NOTE:
If URLs do not appear as live links in your e-mail
program, please cut and paste the full URL into the
location or address field of your browser. Disclaimer:
The inclusion of an ad in ETR does not constitute
an explicit endorsement. It does mean that as far
as I know the product is not a rip-off. When I really
like a product and want you to buy it I'll tell you
explicitly. Otherwise, view these ads the way you
would commercials on TV or display ads in the back
of your favorite magazine. Check them out. Make a
decision. If you don't like, ask for a refund. (All
products sold here will carry refunds.)

Nothing
in this e-mail should be considered personalized
investment advice. Although our employees may answer
your general customer service questions, they are
not licensed under securities laws to address your
particular investment situation. No communication
by our employees to you should be deemed as personalized
investment advice.We expressly forbid our writers
from having a financial interest in any security
recommended to our readers.

All
of our employees and agents must wait 24 hours after
on-line publication or 72 hours after the mailing
of printed-only publication prior to following an
initial recommendation.Any investments recommended
in this letter should be made only after consulting
with your investment advisor and only after reviewing
the prospectus or financial statements of the company.

All
material on this site is provided for information
only and may not be construed as medical advice or
instruction. No action should be taken based solely
on the contents of this information; instead, readers
should consult appropriate health professionals on
any matter relating to their health and well-being.

www.EarlyToRise.com

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The Wrong Words… and the Right Ones
Saturday, July 1st, 2006

The
Internet's Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1770
Saturday, July 1, 2006

WEALTHY:
A wealth-producing strategy that doesn't work (Michael
Masterson)

HEALTHY:
The aboriginal remedy that saved Jon's trip

WISE:
Samuel Johnson on the purpose of writing

ALSO
IN THIS ISSUE:

How
do you "show" peaceful? (Jennifer Stevens)

Tools
of the trader's trade (Charles Delvalle)

Add "sedulous" to
your vocabulary

*
Highly Recommended *

Turn
Your Mind into a Cash-Generating Idea Machine

Imagine
sitting in a meeting…a seemingly unsolvable problem is
before the group.

Everyone
is silent and stuck for ideas. But you come up with the thought
that saves the day!

Everyone
wonders why they didn't think of it. But only you know the
answer to that question. It's because they didn't know HOW
to look at the problem.

Ideas,
not money, are the true currency of business and personal
success.

Now
you can discover a simple, step-by-step technique that
will give you a guaranteed source of powerful ideas and
solutions to call on any time you need one.

-
Charlie Byrne

Notes
From Asia: What's Wrong With Communism, Anyway?

By
Michael Masterson

China's
20-year growth spurt has been miraculous – especially when
you consider how crippled it was when it began. The Communist
Revolution wrecked China's economy, just as the centrally
controlled socialist governments destroyed the economies
of Russia, Eastern Europe, Cuba, Nicaragua, and so many others.

The
political objective of communism – an equal distribution
of wealth – is very attractive to those for whom that median
level would be an improvement. This is why the lure of communism
continues to be strong, especially among democratic countries
that have large peasant populations. In Nicaragua, for example,
many of the country's younger generation – unaware that the
Sandinista "reforms" of the 1970s and 80s transformed
the country from the richest to the poorest in Central America
in less than 10 years – have fallen again for the socialist
dream of equal wealth for all people.

It
is a very tempting idea for goodhearted people. But once
you stop to look at history or run the numbers through a
calculator, you are forced to realize that redistribution
of property is a wealth-producing strategy that simply doesn't
work. It's especially absurd in poor, largely agrarian countries.
Even if you could collect every physical asset of every wealthy
person in China or Nicaragua and redistribute it equally,
there would not be enough money in everyone's pocket to make
a real difference.

In
Nicaragua, for example, you might increase the per-capita
income by about $100 for two or three years (and I'm probably
being generous here). But after that, everything would go
downhill very quickly.

What
has happened historically is that the redistribution of wealth
winds up being much less than perfectly fair, with one wealthy
class replacing another. But, as I said, even if it were
done perfectly, it wouldn't make anything but a very temporary
difference. And after that – with foreign capital afraid
to come back in and entrepreneurs afraid to start up new
businesses – the economy would go into a tailspin.

I
remember from the one college course I took on comparative
economics that Karl Marx himself recognized this problem.
He realized that redistributing wealth in poor, agrarian
countries wouldn't work – and he recommended communism only
as a post-industrial solution. And, in fact, it is only in
truly wealthy, well-educated, post-industrialized countries
like Sweden (and, to a lesser extent, parts of Europe) where
large-scale socialist programs have worked at all.

The
Quotable Mr. Franklin: On Defending the Rich …

"The
poor laws were not made by the poor. The legislators were
men of fortune. By that act they voluntarily subjected their
own estates and the estates of others to the payment of a
tax for the maintenance of the poor. Besides this tax, they
had, by donation and subscription, erected numerous schools
for educating gratis the children of the poor; they erected
hospitals at an immense expense for the reception and cure
of the sick, the lame, the wounded, and the insane poor,
for lying-in women, and deserted children. They also continually
contributed toward making up losses occasioned by fire, by
storms, or by floods, &c. Surely there should be some
gratitude due for so many instances of goodness!"

(Source: The
Compleated Autobiography, by Benjamin Franklin,
compiled and edited by Mark Skousen)

"The
only end of writing is to enable readers better to enjoy
life or better to endure it."

-
Samuel Johnson

The
Wrong Words … and the Right Ones … for Travel (and
All) Writing

By
Jennifer Stevens

Descriptions
that editors and clients like – the ones they pay for – are
those that paint pictures so vivid, readers see and feel
and taste them. And this is true whether you're talking about
travel writing, copywriting, romance writing, or any type
of writing for that matter.

How
do you make sure your descriptions are vivid and alive?

The
short answer is: "Show, don't tell" – a maxim that
you'll come across in nearly every book on good writing.
But what, exactly, does that mean? How do you, in fact, "show" and
not "tell" in your writing?

It's
not that easy … but don't despair. I'll let you in on a
secret that will help immensely.

First,
let me back up …

What
Is "Show, Don't Tell"?

"Show,
don't tell" means don't announce directly what some
thing or place is like and how it should make a person feel.
Instead, describe it so richly that your reader experiences
it for himself.

Let
your reader draw his own conclusions. Don't lay them out
for him.

Say
you're writing about a back-of-beyond hotel on some barely
charted island in the Mozambique Channel. You could say it's
remote. You could say it's peaceful. But a more skillful
writer would describe it so the reader would find himself
thinking, "Boy, this sounds like the most remote, peaceful
place on Earth!"

How
can you "show" remote? Tell him about how you got
there – the four-hour ride into dense bush in the canvas-topped
back of a 1979 Peugeot pick-up truck … with three chickens,
four shrouded women, and an infant for company.

How
do you "show" peaceful? Perhaps describe the night
– how the only sounds you hear are the rustling of lemurs
in the trees, the squeaks of fruit bats, the sloshing of
the Indian Ocean as it slides between jagged lava rocks that
frame the sandy cove where this hotel sits.

I
know … it's one thing to read it. It's another altogether
to write it. But take the following advice seriously, and
you'll improve every description you ever write.

The
Big Secret: Avoid "Filler" Words That Don't
Say Anything … or That Say Something to One Person and
Something Else to Another.

Sometimes
it's hard to find that standout detail that really characterizes
a woman's dress. So you say it's "fashionable."

You
ring the bell in a rural French town, and a shopkeeper comes
down from his upstairs apartment to open his antique store.
You wander through, even buy a little something. Maybe silver
ice-cube tongs. In your story, you say the shop is "quaint."

Travel
writing (all writing, for that matter) is full of words like "fashionable" and "quaint" that
don't say anything. Pretty, lovely, charming, upscale, idyllic,
cozy, colorful, fancy, beautiful – when you use words like
these, you're just filling space. You're taking the easy
way out – and editors know it.

As
William Zinsser put it: "One man's 'romantic' sunrise
is another man's hangover."

Consider
this description with too many "filler" words:

"We're
greeted on arrival by hot, tropical weather. A blessing.
There's the beautiful bay, Bahia de Zihuatanejo, that we
saw in the pictures. Our palapa is at the edge of an idyllic
jungle."

"Beautiful
bay" – one reader conjures up Cape Cod in his mind,
and another sees a Caribbean island.

"Idyllic
jungle" – one reader thinks of a tamed landscape with
lighted, stone walkways and strategically planted frangipani,
while another sees a dense expanse of vines and trees, seemingly
impenetrable.

Choose
Specific Details. Lead Your Reader to Draw His Own Conclusions.

Now,
here's a description rich in specifics that make it genuinely
compelling. Ever since I first read it, I've had an itch
to see Oslo in winter. And at least one editor liked it -
because this appeared in The New York Times:

"There
were little white candles flickering everywhere in Oslo -
even in the breakfast room of the hotel, where we guests
all lingered over our lavish Scandinavian smorgasbord.

"According
to our preferences, we fortified ourselves with three kinds
of herring, with soft-boiled eggs or shrimp salad, with mackerel
in tomato sauce or muesli. We refilled our plates and sipped
our tea and coffee, reluctant to go out into the winter cold.
Little white candles in silver-stemmed goblets, in smoked-glass
boxes, in pewter saucers, were burning on every table in
every cafe and restaurant, like a promise to hold onto the
light right through the winter darkness."

The
writer doesn't tell us that guests have a wide choice of
breakfast foods. He doesn't tell us that the hotel's breakfast
room is cozy. He doesn't tell us Oslo in winter is surprisingly
enticing. He provides us with the specifics and lets us draw
those conclusions from them.

Make
the place or object or scene you're describing come alive
for your reader. You want him to join you there. It takes
energy and effort. But if you're careful to shun "filler" words
in favor of specific details, you'll be way ahead of the
pack.

And
editors will notice.

[Ed.
Note: Jen Stevens, the former editor of International
Living and a contributing editor there today, is the
author of AWAI's The Ultimate Travel Writer's Course.
Learn more about it - and get a special, free report for
ETR readers titled How
to Get a First Class Seat - for Less - on Most Every Flight
You Take.]

Today's
Action Plan

Meet
Jen in person at ETR's
annual Wealth-Building Bootcamp October 30th
to November 2nd, 2006 in Delray Beach, FL. Sign up now to
reserve your spot – and then look forward to rubbing elbows
with the many experts who will be there to share their money-making
secrets with you.

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Fight
Infection With Tea Tree Oil

By
Jon Herring

While
surfing in Central America last year, I got swept onto a
reef, cutting my foot and scraping my shin. By that night,
the wounds were inflamed and my lower leg was throbbing with
pain. A few minor cuts were threatening to end my trip.

But
then a couple of Aussies offered me some tea tree oil, promising
that it would clear things right up. And that's exactly what
happened. After treating the wounds two or three times, the
inflammation went away completely, the pain subsided, and
my injuries healed rapidly. This was not the first time I
had used tea tree oil, but it was the first time I observed
such a dramatic and immediate effect.

Australian
aborigines have used tea tree oil as an antiseptic for centuries.
And it is finally being taken seriously by scientists. In
several published studies, tea tree oil has been shown to
be a highly effective treatment for antibiotic-resistant
infections. In one study from the Journal of Antimicrobial
Chemotherapy – a trial of treatments for herpes-related
cold sores – tea tree oil was just as effective as the leading
drug treatment. According to the researchers, "after
just 10 minutes exposure to tea tree oil, there were profound
changes in bacterial cells leading to their destruction."

Tea
tree oil has a broad range of anti-bacterial, antiviral,
and fungicidal properties, and unlike many synthetic antiseptics,
it does not damage healthy cells. In addition to wounds and
cold sores, it can be used to treat acne, athlete's foot,
blisters, insect bites, burns, rashes, etc.

Tea
tree oil should be a part of any first-aid kit. Desert
Essence has a wide range of tea tree products
(including an excellent face wash) that you can find at most
health food stores.

It's
Good to Know: How to Trade "Professionally"

By
Charles Delvalle

Trading
stocks is not an easy task. But with the following three
essential tools by your side – the same tools used by professional
traders – how could you lose?

Tool
No. 3: Someone else's money – the risk-free
way to learn how to trade. There's no point in paying
your trading tuition by using your own cash.

Tool
No. 2: A cellphone – to answer your margin calls
when you're in the car, in a store, or otherwise not
at your office.

And
last but not least, the primary tool traders depend on…

Tool
No. 1: Coffee – preferably the primo Arabica
stuff that's heavy on the caffeine but as smooth as a
shot of Old Granddad. After staring at charts, SEC documents,
and numbers all day, how else are you supposed to keep
your eyes open?

[Ed.
Note: Charles Delvalle is the Managing Editor of ETR's investment
newsletter, Money
Insight.]

*
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Word
to the Wise: Sedulous

"Sedulous" (SEJ-uh-lus)
means persevering and constant in effort or application.
The word is derived from the Latin for "busy, diligent."

Example
(as used by Alexander Cockburn and Jeffrey St. Clair in Al
Gore: A User's Manual: "He did not attain
this distinction by accident but by sedulous study
from the cradle forward."

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson?

Want
to know the secrets to his success? Have a perplexing
business problem? ETR welcomes your thoughts. Post
them online at http://speakoutforum.com/forum/ or
send questions directly to Support@EarlyToRise.Com

ALL
CONTENTS OF THIS E-MAIL ARE COPYRIGHT 2006 BY ETR,
LLC.ALL RIGHTS RESERVED: REPRODUCING ANY PART OF
THIS DOCUMENT IS PROHIBITED WITHOUT THE EXPRESS WRITTEN
CONSENT OF EARLY TO RISE. Protected by U.S. Copyright
Law {Title 17 U.S.C. Section 101 et seq., Title 18
U.S.C. Section 2319}:

Infringements
can be punishable by up to 5 years in prison and
$250,000 in fines. Are
you having trouble receiving Early to Rise messages?

Ensure
that Early to Rise gets delivered to your email box,
click below:http://www.earlytorise.com/whitelisting.htm

If
you'd like to suggest Early To Rise to a friend,
please point them to:http://www.earlytorise.com/SuccessPartnership.htm

To
BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/ or
email support@earlytorise.com

NOTE:
If URLs do not appear as live links in your e-mail
program, please cut and paste the full URL into the
location or address field of your browser. Disclaimer:
The inclusion of an ad in ETR does not constitute
an explicit endorsement. It does mean that as far
as I know the product is not a rip-off. When I really
like a product and want you to buy it I'll tell you
explicitly. Otherwise, view these ads the way you
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Archive for July, 2006

Turn Your Mind into a Cash-Generating Idea Machine

Get People To Send You Their Money!

Notes from Michael Masterson's Journal: Charity and Motivation

Turn Your Mind into a Cash-Generating Idea Machine

Access Unlimited Cash to Fund Your Investments

Why I Turned to Private Money Lending

How My Real Estate Business Took Off With Unlimited Cash

Get People To Send You Their Money!

Options Buyers Lose Money 85% of the Time…

RETIRE TO PARADISE!

The Pitfalls of Your Typical Financing Options

A Financing Alternative

1. Speedy and constant access to funds

2. No monthly payments required

How Can You Tell If a Customer Is Still a Customer?

Notes from Michael Masterson's Journal: Something to Think About Today

Creating Your Own Destiny

Options Buyers Lose Money 85% of the Time…

Creating Your Own Destiny

You Could Earn 5% PER MONTH on Your Money

Secure Your Future…TODAY

You Could Earn 5% PER MONTH on Your Money

The 10 Second Cash-Flow Calculator

RETIRE TO PARADISE!

Creating Your Own Destiny

How OPP (Other People's Panic) Is Making This Investor Wealthy

Is There a Book In Your Future?

Secure Your Future…TODAY

Sign Up for our Free Newsletter

Main Menu

Newsletters

Turn
Your Mind into a Cash-Generating Idea Machine

Get
People To Send You Their Money!

Notes
from Michael Masterson's Journal: Charity and Motivation

Turn
Your Mind into a Cash-Generating Idea Machine

Access
Unlimited Cash to Fund Your Investments

Why
I Turned to Private Money Lending

How
My Real Estate Business Took Off With Unlimited Cash

Get
People To Send You Their Money!

Options
Buyers Lose Money 85% of the Time…

RETIRE
TO PARADISE!

The
Pitfalls of Your Typical Financing Options

A
Financing Alternative

1.
Speedy and constant access to funds

2.
No monthly payments required

How
Can You Tell If a Customer Is Still a Customer?

Notes
from Michael Masterson's Journal: Something to Think About
Today

Creating
Your Own Destiny

Options
Buyers Lose Money 85% of the Time…

Creating
Your Own Destiny

You
Could Earn 5% PER MONTH on Your Money

Secure
Your Future…TODAY

You
Could Earn 5% PER MONTH on Your Money

The
10 Second Cash-Flow Calculator

RETIRE
TO PARADISE!

Creating
Your Own Destiny

How
OPP (Other People's Panic) Is Making This Investor Wealthy

Is
There a Book In Your Future?

Secure
Your Future…TODAY