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Archive for June, 2006
Keeping the U in USP
by David Cross (06/20/2006)
In marketing, we call the unique aspect of a product's (or service's) personality its Unique Selling Proposition or USP. It's what makes it stand out from the competition and give consumers a reason to buy it. And the more unique (better differentiated) it is, the more others may want to emulate it.