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Message #1769
Friday, June 30, 2006

WEALTHY: Breaking through the inertia barrier (Michael Masterson)

HEALTHY: Early to bed … and the prevention of cancer

WISE: Alexis Carrel on inertia

ALSO IN THIS ISSUE:

The difference between a .250 and a .300 hitter (Robert Ringer)

When Google doesn't cut it … (Will Newman)

Add "panoply" to your vocabulary

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"Life
leaps like a geyser for those who drill through the rock of inertia."

- Alexis Carrel

How to Grow Your Business Like China: A 3-Part Confucian Strategy

Part 2: The First Stage of Business Growth

By
Michael Masterson

Since our job at ETR is to find little secrets in our quotidian world that illuminate wealth and power and personal success, I've been dutifully mulling over that saying by Confucius since I read it the other day:

"Coming to the city of Wei, Confucius was asked by Ran Yu how a state should grow. First, he said, you need a sizable population. Then you need to enrich them. Finally, he said you have to educate them."

Although my experience here in China has helped me better understand how important these three aspects have been in putting this country at the top of the most-likely-to-succeed list of economic superpowers for the 21st century, I have been puzzled about the way Confucius ordered them. When we talk about developing our country in the United States, we almost always begin with education, talk obliquely about wealth, and leave out population size altogether. (Except to acknowledge that our middle-class consumer market has been, for the last 50 years, the largest in the world.)

But Confucius said grow the population first, then enrich it, and then, finally, educate it. That seems like such a risky way of doing things.

I've been thinking about how these three elements might apply to developing a business – and, if they could apply, what order they might be arranged in.

Let's start with the first directive: Grow the population. How does that make sense in a business context?

The first thought that comes to mind – defining "growing the population" as "growing your workforce" – doesn't make sense. When you are beginning a new venture, you want to keep your employee payroll as small as possible. Rather than shoot for size at that point, you want to keep things small and smart.

The next thought – equating population size with market size – doesn't make much sense either. Only the young and extremely foolish go into a business thinking they can create and grow their own market.

When it comes to starting a new business, then, what is the essential, first element of success?

It seems to me it has something to do with motion. When you decide to start a new business, you usually have only two things to work with: yourself and your big, new idea. Those are your working parts. Everything else is standing still.

You don't have any employees working hard for you. You don't have vendors supplying you with products. And you don't have customers.

You have your idea, yourself, and a big, flat world of stasis. That stasis – that inertia – is what usually defeats early entrepreneurs.

So it seems to me that Confucius's directive to grow the population first can be translated into business-building if you think of the size of the population as the amount of momentum you generate. The more momentum you have, the easier it will be to get your business up and running.

Any basic physics book will tell you that it takes a lot more energy to get going than to continue moving once you're in motion. Inertia, the force that resists change in speed or direction, is the problem. And this stillness has to be energized and shaken into motion if you want your business idea to work. It's an enormous task … and guess who has to do it?

Yes, creating that initial motion in your business will challenge you physically, mentally, and emotionally. To ensure your chances of success, be prepared to work harder, faster, and more intensely than you have ever worked as an employee.

A good way to break through the initial inertia of starting a business is to apply the same system ETR recommends for achieving any goal: Break the challenge down to its individual components and tackle them, one by one.

Once you do get the ball rolling, you will be able to enjoy the forward motion that momentum gives it. But every time you try to develop a new aspect of your business, expect to put forth the same super-human application of energy … because every new business situation has some amount of inertia.

At this point, of course, you'll have plenty of help. You'll still be responsible for breaking the goal into the tasks that need to be done to achieve it. But now, instead of doing them yourself, you'll be assigning them to specific people and monitoring their progress.

For example, in developing our new, residential community in Nicaragua, Daniel (my travel companion and partner in the project) assembled several teams of experts: architects, land planners, accountants, lawyers, engineers, etc. He appointed one of them, the architect, to be responsible for drawing up a Master Plan that plotted out the community in detail and allowed everyone to understand the many problems we would be facing to complete the project correctly and on time. Then he began a series of meetings with each of these teams to assign short- and mid-term objectives, argue with them about costs, push them on timelines, etc.

Daniel told me when we began that I was going to be "surprised" at how much work was involved in getting a big project going … and he was right. The work has been so demanding I'm not sure I would have gotten involved had I believed him.

Now that we're three-quarters of the way through the inertia, I feel better about things. I can see how the community will come together, how beautiful it will be, how much fun it will be to live there, and – if we get everything else right – how profitable it will be. Moreover, I can see that in six months or a year, I won't have to be working as hard on it as I am now. The professional teams Daniel started and prodded and pushed this past year will be up and running smoothly by then, and their energy and direction will be a big part of the project's momentum.

Because Daniel has been in this business for 30 years, he knew exactly what he wanted from each person we met with. He knew precisely the scope and range of the work he wanted done, when he wanted it completed, and the standard of quality he required. He was willing to pay good money to build a team of the right people. "It sounds expensive now," he told me, "because we aren't making any money yet. But it would be a lot more expensive in the long run – trust me – if we went with inexperienced people."

So that's the first thing you have to do when starting a new business: Break through the inertia barrier. On Monday, let's see how we can apply the rest of this Confucian strategy – enrichment and education – to business.

Today's
Action Plan

If you've been having trouble getting your new business off the ground, spend a little time today figuring out how you can apply Michael Masterson's insights about overcoming inertia to your situation.

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Turn
Off the Lights

By
Jon Herring

Several large population studies, as well as lab experiments, have shown a clear link between a woman's exposure to light at night and breast cancer. A similar link has been shown with prostate cancer in men. The risk is greatly increased for:

Those who frequently do not go to sleep until after 1:30 a.m.

Those who have the brightest bedrooms.

Late-night shift workers (and the longer they work nights, the greater the risk).

A study published in the Journal of the National Cancer Institute concludes that this is the result of a chronic suppression of melatonin – an anti-cancer hormone that is produced by the body only in the dark.

The solution? Get to bed before midnight (production of melatonin peaks at 1:30 a.m.), sleep in a completely dark room, and if you work at night, consider switching to daytime hours (especially if you have a family history of cancer).

The
Fine Line Between Success and Failure

By
Robert Ringer

If you've ever doubted what a small difference there is between mediocrity and success, think about this: In baseball, the difference between a .250 hitter (considered to be mediocre) and a .300 hitter (considered to be outstanding) is about one hit a week.

If you don't believe me, do the math yourself. Figure a player plays an average of six games a week and bats an average of four times per game. That's 24 at-bats per week. To hit .250, a hitter would have to get six hits a week. But to hit .300, it would take only 7.2 hits a week. And what's that one extra hit a week worth in salary? Probably several million dollars a year.

The takeaway lesson here is that you should never be tempted to take the easy way out. That one extra "hit" could be the difference between your being perceived as a winner or loser, between just getting by or being well off, between success or failure.

This is a hard reality for most individuals to grasp. Which is why so many people are frustrated when they see someone with lesser talent and brains achieve far greater success than they've been able to attain.

As David Ogilvy said, "Genius is the art of taking pains." And it all starts in your gray matter. You first have to make the mental commitment to do whatever it takes to achieve excellence at any given endeavor. If your commitment is unconditional, the second step is to materialize your thoughts (by taking action).

It goes without saying that this isn't an easy process. If it were, everyone would do it. Which is why your mental commitment must be unconditional. Whenever I'm tempted to avoid the extra steps that could make the difference between mediocre and superb, I find it enormously helpful to remind myself how much more value the world places on just one extra hit per week

There is, indeed, a fine line between success and failure – a much finer line than most people suspect. If you're going to err, my suggestion is that you err on the side of excellence. The tradeoff of investing more time and energy in everything I do always seems like a bargain to me.

[Ed. Note: If you are not yet a subscriber to Robert Ringer's insightful, wisdom-filled e-letter, A Voice of Sanity in an Insane World, sign up for your free subscription now.]

It's
Good to Know: The Best Meta-Search Sites

By Will Newman

On Tuesday, I told you how meta-search engines can make your Web searches faster and more exact – and I promised you a list of my favorites. Here they are:

Mamma.com calls itself the mother of all search engines. It simultaneously searches a variety of engines, directories, and deep-content sites.

You can specify 1 of 5 different areas to search: Web, News, Images, Yellow Pages (business addresses and phone numbers), or White Pages (people's addresses and phone numbers).

Dogpile searches all the best-known search engines, including Google, Yahoo, MSN, and Ask Jeeves. Its compiled results are much easier to use for general searches. For example, a search on "green tea" yielded 19,200,000 results on Google but only 115 on Dogpile.

Dogpile allows you to search Web, Images, Audio, Video, News, Yellow Pages, and White Pages.

Beaucoup, like Dogpile, can search all the major search engines at once. But it also allows you to use 10 individual search engines if you need to (including AOL).

Beaucoup has an extensive list of content areas to click on and investigate, including Geographical, Society, Media, and People.

MetaCrawler searches the major search engines, including Google, Yahoo! Search, MSN Search, Ask Jeeves, About, MIVA, and LookSmart.

With MetaCrawler, you can search Web, Images, Audio, Video, News, Yellow Pages, and White Pages. It also has "Advanced" options that allow you to search for "all the words" or "the exact phrase." And it allows you to save your preferences on the website (if you have "cookies" activated on your browser). These preferences include number of results per page, adult content on or off, and spelling correction.

Which of these meta-search sites is best? Each has strengths and weaknesses, so test them all. Though you may settle on one as your favorite, there will be times when one of the others may do a better job for you.

The best way to use meta-searches is as a starting point for your research. Mine the results for important ideas and concepts. Then, if you still need more, search those words in your regular search sites (like Google or Yahoo).

[Ed. Note: Will Newman is the editor of AWAI's The Golden Thread online newsletter - a free weekly alert loaded with writing and marketing secrets, tips, and insights.]

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Word
to the Wise: Panoply

A "panoply" (PAN-uh-plee) – from the Greek word for "a full set of armor" – is a splendid or impressive array.

Example (as used by Michael Chabon in Werewolves in Their Youth): "The beige plastic bedpan that had come home from the hospital with him after his deviated-septum operation … now held all his razors and combs and the panoply of gleaming instruments he employed to trim the hair that grew from the various features of his face."

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson?

Want to
know the secrets to his success? Have a perplexing business
problem? ETR welcomes your thoughts. Post them online
at http://speakoutforum.com/forum/ or send
questions directly to Support@EarlyToRise.Com

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Message #1768

• WEALTHY: Dust off your piggy bank! (Charles Delvalle)
• HEALTHY: Help for asthma and COPD sufferers
• WISE: Gregory Bateson on perception

ALSO IN THIS ISSUE:

• The difference between $30,000 and $30,800 (Larry Fredericks)
• Are the Chinese happy with their government? (Michael
  Masterson)
• Add “flaneur” to your vocabulary

*
Highly Recommended *

Turn A Single $100 Investment Into A $2,000-A-Week Profit Machine

In the next seven days, 4,589 people will leave their jobs,
never go back… and have all the money they will ever need.

I would tell you that these people are “very lucky,” but
the fact of the matter is that there is no luck involved.

It s happening everywhere. Ordinary people — including people
who never finished school -– starting their own businesses…and
making in the neighborhood of $40,000…$60,000…even $100,000
or more a year.

Even though all these people are “ordinary” in some
ways, one thing is certainly “out of the ordinary” about
them:

Many used the same secret to start a business on less than $100.
You can do it, too. Here’s how.

-
Charlie Byrne

Keep Those Pennies

By
Charles Delvalle

It’s happened before. The price of metal goes up so much that
it becomes more valuable than the face value of the coin
minted with it. And it’s happening again, this time with
the penny.

In 1982, zinc began to make up 97.5 percent of the metal content
of pennies, replacing copper, which had grown too expensive.

Zinc, like all metals, has been going up steadily in price. Back
in 2002, zinc was about 35 cents per pound. But today, it
stands at about 63 cents per pound … putting the cost of
producing a penny at 1.4 cents.

So far, it’s not a big deal. But should the price of zinc double
again, the U.S. Mint might replace the zinc with something
else or eliminate the penny completely.

If you’re an inveterate collector anyway – or just hate empty
shelf space – those penny jars may be worth more than you
think one day. A penny a day may not pay for your children’s
(or grandchildren’s) college, but if its value merely keeps
up with the rising cost of tuition (which would be no small
feat), you’ve just found a small but enjoyable way to save
for your children’s future.

[Ed. Note: Charles Delvalle is the Managing Editor of ETR's free
investment newsletter, Money
Insight.]

“The
processes of perception are inaccessible; only the products
are conscious and, of course, it is the products that
are necessary.”

-
Gregory Bateson

Perceptual Contrasts

By
Larry Fredericks

Before Mitch walked into the car dealership, the one thing he would’ve
absolutely bet the farm on was that he would never spend
an extra $800 for some nice wheel rims. He had a budget,
and all he wanted was a decent car at an affordable price.

But as Mitch drove out of the dealership in his new car with
$800 wheel rims, he wasn’t sorry that he’d shelled out the
extra cash for them. In fact, he was happy he’d done it.
How did the car salesman convince Mitch to pay for a perk
he didn’t need? He used a persuasion technique called “Perceptual
Contrasting,” which involves convincing a subject to
view a proposal in a much more favorable light by contrasting
it with other facts.

Mitch’s visit to the car dealer went something like this:

The salesman showed Mitch a few cars until he found one he liked.
After taking it for a test drive, the time had come to crunch
the numbers … and Mitch was prepared to negotiate ferociously.
There was the typical haggling that goes on at a car dealer
… the back and forth where the salesman “checks with
the manager.” Finally, a price was agreed upon: $30,000.
It was slightly more than Mitch had been prepared to pay,
but the monthly payments worked out to be about $540 a month,
which he could handle.

Then… the salesman asked Mitch if he wanted those fancy wheel
rims. Mitch’s stomach dropped. The truth was, he really liked
those fancy rims, but he didn’t want to spend more money. “Well,
how much are they?” Mitch asked. “I don’t want
to drop a lot of money on something I don’t need.”

The salesman nodded with empathy. He proceeded to explain that
the rims weren’t cheap. In fact, they were about $800. But,
the salesman pointed out, that $800 was less than 3 percent
of the total price of the car.

“If you’re going to spend all this money, shouldn’t you get the
car you really want?” the salesman asked.

How could Mitch not agree?

In and of itself, the thought of spending $800 on rims – a luxury
he didn’t need – would’ve seemed crazy. Far too much money.
But, when the salesman had Mitch look at it differently -
as the difference between spending $30,000 (which he was
already doing) and $30,800 – it now seemed fairly nominal.

The key factor in the Perceptual Contrasting technique is that
it is entirely possible to alter a person’s perception of
the facts, even when those facts have not changed in the
slightest.

This persuasion technique can be highly effective during any kind
of negotiation … not only when negotiating the price of
a high-ticket item. For instance, Tom G. was able to use
it to secure an additional week’s vacation time when accepting
a position with a new employer.

In this case, the employer wanted to hire Tom, and Tom wanted
the job. The only issue on the table was compensation. If
Tom had come out right at the beginning and announced that
he wanted not two but three weeks of vacation his first year
on the job, his request may have sounded unreasonable. But
he didn’t do that.

First, Tom negotiated his basic salary and some standard perks (such
as health insurance). There was some give and take between
both parties before they finally reached an agreement. Although
Tom had hoped to get a little bit more money, he was fairly
satisfied. His new employer was satisfied too, and was pleased
by how flexible Tom had been. That’s why – with the deal
basically done – when Tom mentioned that he would be totally
happy if he could have a third week of vacation … the employer
quickly said yes.

At this point, the employer thought of Tom as a very reasonable
guy. And considering the concessions that Tom had made on
big issues like salary and health insurance, an extra week
of vacation seemed like a relatively small thing to give
in on.

Perceptual Contrasting is also used in marketing.

You see it all the time … advertising in newspapers, television
commercials, and direct-mail promotions where the product
being offered is said to have a certain value that seems
fairly expensive. A kitchen appliance with a value of $400,
for instance.

At that price, it’s unlikely that a prospective customer will
be convinced that it’s a good idea to purchase the pricey
appliance. But then the marketer pulls out Perceptual Contrasting
to make the sale. He’s already established the value of the
appliance as $400 – and now he says he’s selling it for only
$99.

Presented with the difference between that original $400 value and
the actual $99 price, the prospect now perceives the appliance
to be an exceptional bargain .

[Ed. Note: Larry Fredericks is an entrepreneur with a history
of successful business dealings in retail, direct mail, the
Internet, and real estate. He is also the creator of the Master
of Persuasion program.]

Today’s Action Plan

The Perceptual Contrasting technique can work for you in many
different situations. Whether you want to sell a premium
package, negotiate extra perks at work, make a great business
deal, or do almost anything else that’s important to you,
being able to persuade people often makes the difference
between success and failure. Learn more about Perceptual
Contrasting and other persuasive techniques with Larry Fredericks’s Master
of Persuasion program.

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Breathe Easy With Omega-3 Fatty Acids

By
Jon Herring

As a regular reader of Early to Rise, you already know
about the many health benefits of omega-3 fatty acids. This
essential fat – mostly found in fish – is critical for heart
and brain health. But there is also evidence that omega-3s
help with breathing and lung-related conditions like asthma
and COPD (Chronic Obstructive Pulmonary Disease).

Japanese researchers split COPD sufferers into two groups. One ate
a diet rich in omega-3s, the other an “average” diet.
After 15 months, the group that got the extra omega-3s not
only showed dramatic improvement in their ability to exercise,
their inflammation and shortness of breath dropped too.

For best results, an adult should consume about 3,200 mg of omega-3s
per day. If you take a liquid fish oil supplement (such as
Carlson’s), that would be about 2 teaspoons.

Reader Feedback: “Keep up the excellent work!”

“I simply love your new Sunday Week in Review edition of the
ETR e-newsletter. Keep up the excellent work!”

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San Antonio, TX

Notes From Asia: Economic Growth and Government Approval

By
Michael Masterson

While in China, we have asked each of our three tour guides whether
the Chinese people are happy with their government. All three
guides answered in the affirmative.

“We should be happy because everything has been getting better,” Billy,
our Beijing guide, said.

“The government is bringing in money from foreigners and spending
it on Chinese industry,” Patty, our Xian guide, told
us.

“The government has a policy: Do what is good for the Chinese
people,” Roger, our Shanghai guide, said.

In the United States – the world’s proudest democracy – our
presidents usually enjoy “approval ratings” of
between 40 percent and 70 percent. But in China – the world’s
largest centrally controlled economy – the sentiment of the
people is overwhelmingly positive. No doubt this is due largely
to more than two decades of economic growth. In the past
10 years, that growth has accelerated, fueled by the government’s
policy of investing most of its resources into infrastructural
development – roads, utilities, communication systems, warehouses,
and office buildings.

Until you see cities like Beijing, Shanghai, and Guangzhou, you
can’t begin to understand the power and potential that China
has. Take the elevator to the executive lounge at the top
of the Peninsula hotel in Beijing or the Four Seasons in
Shanghai and look out on the city. You will be awed by an
expanse of skyscrapers vaster and denser and more modern
than any cityscape you have never seen. Even a proud New
Yorker (such as yours truly) has to be humbled when confronted
by the thousands of new towering residential towers and office
buildings that have sprung up like bamboo shoots in the past
few years.

All this building in such a short time … it’s almost unbelievable.
A Western traveler can’t help but feel overwhelmed.

In the U.S. and Europe, we’ve experienced a good deal of growth
in the past 10 years. But what we have been able to do by
private and public means pales in comparison to what’s going
on here.

Are the Chinese people happy with all this growth? Yes, our guides
tell us, they are. And based on what we’ve seen so far, we
have no reason to doubt them.

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Word to the Wise: Flaneur

A “flaneur” (flah-NUR) is an aimless idler. The word comes from the French for “to
saunter; to stroll; to lounge about.”

Example (as used by Ian Buruma in the New Republic): “Baudelaire
saw the writer as a detached flaneur, a
mocking dandy in the big-city crowd, alienated, isolated,
anonymous, aristocratic, melancholic.”

Michael Masterson
Copyright ETR, LLC, 2006

Have a Question for Michael Masterson?

Want
to know the secrets to his success? Have a perplexing
business problem? ETR welcomes your thoughts. Post
them online at http://speakoutforum.com/forum/ or
send questions directly to Support@EarlyToRise.Com

The
Internet's Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1767
Wednesday, June 28, 2006

WEALTHY:
250 percent gains from the get-go! (Kam Weiler)

HEALTHY:
Broken bones … caused by drinking water?

WISE:
J.C. Penney on being a good salesperson

ALSO
IN THIS ISSUE:

How
NOT to use a "bait piece" (Bob Bly)

6
ways to be a better guide than Jo Jo (Michael
Masterson)

Add "sobriquet" to
your vocabulary

*
Highly Recommended *

Make
An Investment In Yourself…

Today,
I'd like to tell you about the easiest way to immediately
advance your career–no matter what field you work in.

In
fact, you could add anywhere from $25,000 to $50,000 to even
$100,000 a year to your salary right now – and it wouldn't
involve changing careers, starting a business or going back
to school.

At
the same time, you'd also be joining the ranks of a prestigious
organization of professionals that earn executive-level salaries
every year without ever asking for a raise, without ever
having to count on that elusive 'big promotion' to boost
their incomes.

Sound
crazy? I might have thought so too… except
I have a friend that did exactly that.

-
Patrick Coffey

ETR
Insider Report: A 5 a.m. Wake-Up Call

By
Kam Weiler

I
woke up early yesterday morning – and when I fired up my
computer, there was already an e-mail from Justin Ford. He
said he had jolted out of bed at 5 a.m. – struck by the perfect
idea for our next real estate investing teleseminar.

We've
been throwing around ideas for the call all week. We knew
that we wanted to address all of the headlines in the media
about the real estate bubbles bursting, the "soft landings" and "severe
corrections" that various sources are predicting. This
type of information can't help but influence your real estate
decisions, so it is important for you to remove the emotions
and look at the situation objectively.

But
how do you do that?

Justin's
stance has always been that it doesn't matter what kind of
market you're in – the rules for value should always
remain the same. Problems arise when investors neglect value
and enter the world of speculation. And so came the lightning
flash of an idea: how to buy cash-flow properties
at 25 percent below market value … in any kind of market.

No,
you cannot ignore the possibility of deflating prices in
certain markets. But you can continue safely earning substantial
profits in real estate, if you know how to protect your downside.
And when you buy 25 percent under market value, you're positioning
yourself for gains far greater than 25 percent. If it's a
cash-flow property (the only kind you should buy, according
to Justin), you could be starting out with minimum gains
of 250 percent or more.

This
is information that every real estate investor needs.

Today's
Action Plan

Want
to find out how you can make over $100,000 in five months
in bubble markets, value markets – or both – using the 5
Secrets of Deep-Value Real Estate Investing? Justin
Ford, the editor of ETR's Main Street Millionaire Real Estate
Success Program, will be giving the details in his next
teleseminar.

"The
best of merchandise will go back to the shelf unless
handled by a conscientious, tactful salesman."

-
James Cash Penney

Are
You the World's Worst Salesman?

By
Robert W. Bly

Many
years ago, Steve Martin made a short little film – a film
clip, really – called "The World's Worst Waiter." One
sight gag I remember was Martin as the waiter serving a turkey
dinner. The customer asks for gravy on his mashed potatoes.
Martin promptly turns his thumb down, sticks it into the
gob of spuds, and pours gravy onto his shoulder. The gravy
runs down the length of his arm and into the potatoes.

I
was reminded of this by a telemarketing call I received the
other day from a financial planner who – in my opinion, based
on our brief call – would be a contender for the "world's
worst salesman" title.

He
explained to me that he was calling because I had responded
to one of his firm's mailings and had requested a free booklet
on retirement planning. I had indeed done that, and told
him I remembered.

"Did
you get the booklet?" he asked, reading the next question
on his carefully crafted script.

"No," I
replied. "I don't think I got it."

And
here's where he went off base.

"Well,
it was sent over a month ago," he replied in a slightly
confrontational tone, as if I had done something wrong.

"I
didn't get it as far as I know," I explained patiently. "But
I did request the booklet and would like to have it. Can
you send it again?"

Obviously,
he didn't want to send it again. He wanted to sell me on
an appointment to sell me his financial products or services.
So instead of saying yes, he continued with: "Oh, I
don't have it here," he said, as if explaining logistics
to an idiot. "Those are sent from the home office."

Then,
instead of saying, "But I can call them and get one
out to you right away," he followed that with dead silence.

The
booklet was, of course, a come-on. What's known in the marketing
business as a "bait piece" – free information
offered to generate a sales lead. And it was obvious that
my request for it was an annoyance to this fellow, interfering
with his goal.

"Well,
if I can't get the booklet I requested, I guess we are done," I
said. "Thanks for calling."

He
stammered, "Well … uh … well …" At that point,
I thanked him again, told him I was really busy and couldn't
waste more time with him, and said that since he wasn't going
to help me get what I asked for – what his firm offered -
the call was over. And I hung up.

Listen.
There are times when your objectives clash with your prospect's
objectives. Like in this case. I wanted the booklet I had
requested. He wanted to sell me something.

Well,
guess what? The customer doesn't care about you, your sales
quota, your commission, or the loan payment you have to make
this month. He cares about himself and his needs.

When
you put the prospect's needs first, you win. When you ignore
the prospect's interests, wishes, and requests, you lose.

Now,
I understand the philosophy some sales trainers teach that
sending any kind of literature is a waste of time. They tell
you to say to the prospect, "I could send you a brochure,
but that won't really explain our service. It would be much
better for me to show you in person."

Why
do they want you to say that? Because your chances of closing
the sale increase when you can get in front of the prospect.

But
if the prospect replies, "I want the brochure (or booklet,
CD, white paper, or whatever you offered) first, and then
I'll decide whether I am interested" – for goodness
sake, give him what he is asking for! Don't argue with him.

Here's
another example …

I
responded to an excellent radio commercial that offered a "free
tape" on overcoming stress and anxiety. But when I called
the 800 number to get it, the sales rep who took my call
did everything in his power to convince me that I didn't
want the free tape. That, instead, I should get "the
whole program" – a much bigger tape set costing hundreds
of dollars.

I
responded that I might be interested in the program – and
that he could certainly send a brochure – but I wanted the
free tape offered in the radio spot first … and that's
why I was calling.

"Oh,
you don't want that tape," he said. "It's just
a long commercial. It's really not worth listening to."

"If
I don't want it and it's a worthless commercial, then why
did you run a radio spot encouraging me to send for it as
a way to reduce stress and anxiety?" I countered.

The
bait-piece strategy can easily double the response to your
direct-marketing campaigns. But you negate its effectiveness
… and actually make it work against you … if you either
(a) offer a worthless bait piece or (b) try to force the
recipient into a sales situation without sending the material
you offered.

Now
that you know the wrong way to use a bait piece in your direct
marketing, I'll show you the right way … in my next ETR
article.

[Ed.
Note: Bob Bly is the editor of ETR's
Direct Marketing Masters Edition,
a program to help you start your own successful direct-mail
business. Sign up for his e-zine, The
Direct Response Letter]

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Are
You Drinking Dangerous Levels of Fluoride?

By
Jon Herring

A
recent study by the National Academy of Sciences (NAS) reveals
that high levels of fluoride in drinking water can cause
tooth weakness and discoloration as well as bone damage (even
fractures). Their findings suggest that millions of Americans
may be at risk.

According
to the Environmental Protection Agency (EPA), anything over
4 mg per liter is dangerous. Yet the NAS results indicate
that fluoride-related problems begin at a level of just 2
mg per liter.

While
there is scant and questionable evidence that fluoride applied
topically can benefit your teeth, there is absolutely NO
evidence that ingesting this poison has any benefit.
It's kind of like drinking sunscreen to prevent a sunburn.
Don't drink fluoride. Stick to spring water or water that
has been filtered to remove it.

(Reference: Real
Health News)

Notes
From Asia: How Not to Be a Tour Guide

By
Michael Masterson

On
Monday,
I told you about my recent experience with Shanghai
tour guide Jo Jo. Her lack of appropriate tour-guide
skills gave me a headache and lost her a job. If you
have ever thought of spending some time as a tour guide,
take a few tips from Jo Jo on what not to do:

Don't
ask your clients what they want to see when they have
just gotten into town. Have some suggestions for them.

When
they direct you to a section of town that you've recommended,
make sure you know something about it. It's sort of cute
to say, "Gee, this place is interesting. I've never
been here before." But it doesn't instill much confidence
in your clients.

As
you sit in traffic going nowhere, have plenty of interesting
things to say about the city your clients have traveled
to, the district you are traveling through, and your
intended destination. Don't imagine you can get away
with saying, "Gee, I don't know" more than
three times, even if you have a pretty smile.

If
you are doing a short, three-hour tour, make sure you
don't spend half of it stuck in traffic.

Don't
keep trying to talk your clients into going to an "acrobatics
show" after they have told you quite explicitly
that they have no interest in going.

Finally,
think of a classier sobriquet for yourself than "Jo
Jo.

*
Advertisement *

Listen
In to What the Key Players Have to Say

You've
seen the news reports coming out of this area…

A
complete renovation and expansion of the international
airport…

The
planning and construction of 100 additional high-rises…

All
in area known for it s low cost of living and sunny weather.

It's
no wonder that investors are jumping all over this.  But
do you know the whole story?

Word
to the Wise: Sobriquet

A "sobriquet" (SO-brih-kay)
– from the French for "a chuck under the chin" -
is a nickname. It is often a shortened version of a person's
given name.

Example
(as I used it today): "Think of a classier sobriquet
for yourself than 'Jo Jo.'"

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson?

Want
to know the secrets to his success? Have a perplexing
business problem? ETR welcomes your thoughts. Post
them online at http://speakoutforum.com/forum/ or
send questions directly to Support@EarlyToRise.Com

ALL
CONTENTS OF THIS E-MAIL ARE COPYRIGHT 2006 BY ETR,
LLC.ALL RIGHTS RESERVED: REPRODUCING ANY PART OF
THIS DOCUMENT IS PROHIBITED WITHOUT THE EXPRESS WRITTEN
CONSENT OF EARLY TO RISE. Protected by U.S. Copyright
Law {Title 17 U.S.C. Section 101 et seq., Title 18
U.S.C. Section 2319}:

Infringements
can be punishable by up to 5 years in prison and
$250,000 in fines. Are
you having trouble receiving Early to Rise messages?

Ensure
that Early to Rise gets delivered to your email box,
click below:http://www.earlytorise.com/whitelisting.htm

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please point them to:http://www.earlytorise.com/SuccessPartnership.htm

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BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/ or
email support@earlytorise.com

NOTE:
If URLs do not appear as live links in your e-mail
program, please cut and paste the full URL into the
location or address field of your browser. Disclaimer:
The inclusion of an ad in ETR does not constitute
an explicit endorsement. It does mean that as far
as I know the product is not a rip-off. When I really
like a product and want you to buy it I'll tell you
explicitly. Otherwise, view these ads the way you
would commercials on TV or display ads in the back
of your favorite magazine. Check them out. Make a
decision. If you don't like, ask for a refund. (All
products sold here will carry refunds.)

Nothing
in this e-mail should be considered personalized
investment advice. Although our employees may answer
your general customer service questions, they are
not licensed under securities laws to address your
particular investment situation. No communication
by our employees to you should be deemed as personalized
investment advice.We expressly forbid our writers
from having a financial interest in any security
recommended to our readers.

All
of our employees and agents must wait 24 hours after
on-line publication or 72 hours after the mailing
of printed-only publication prior to following an
initial recommendation.Any investments recommended
in this letter should be made only after consulting
with your investment advisor and only after reviewing
the prospectus or financial statements of the company.

All
material on this site is provided for information
only and may not be construed as medical advice or
instruction. No action should be taken based solely
on the contents of this information; instead, readers
should consult appropriate health professionals on
any matter relating to their health and well-being.

www.EarlyToRise.com

The
Internet's Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1766
Tuesday, June 27, 2006

WEALTHY:
Could your business be the next Shanghai? (Michael
Masterson)

HEALTHY:
Welcome to the town of Allopath

WISE:
Calvin Coolidge on growth

ALSO
IN THIS ISSUE:

A "unique" question

Better
than Google? (Will Newman)

Add "parity" to
your vocabulary

*
Highly Recommended *

You
Deserve Answers…And Now You're Going to Get Them

If
you haven't gained the wealth you crave, you need to do something
differently.

Why?
Because all change, all progress begins with a single decision,
a single action.

Are
you ready to seize the final piece of the puzzle? The missing
ingredient to coast you all the way to financial freedom?
You deserve answers and now you?re going to get them.

In
just 30 days from today your life could be in an entirely
different place. Don't
delay.

-
Charlie Byrne

"All
growth depends upon activity. There is no development
physically or intellectually without effort, and effort
means work."

-
Calvin Coolidge

How
to Grow Your Business Like China: A 3-Part Confucian Strategy

Part
1: What a Difference 20 Years Can Make

By
Michael Masterson

On
the flight to Beijing, I read a book K had bought for me, Iron & Silk by
Mark Salzman. It is an account of the author's time as a
teacher and martial arts student in Canton, China. It's skillfully
and subtly written, giving a detailed look at China and its
people in the early 1980s.

Iron & Silk is
full of accounts of Salzman's funny and frustrating experiences
with the culture that predominated then: an interesting mix
of cloistered naivete, bureaucratic tyranny, and traditional
values.

There
are so many stories in the book that I was shocked when the
plane began descending over Beijing and I saw no pagodas,
rickshaws, or rice paddies, but a modern city brimming with
highways and skyscrapers.

The
current economic boom in China began in 1978 when Premier
Deng Xiaoping began a steady policy of economic reforms that
reversed the enormous damage that Chairman Mao's cultural
and agrarian "revolutions" had inflicted on the
Chinese people. That progress came by way of using foreign
companies and their capital, technology, and management skills
to make China a manufacturing powerhouse, capable of producing
high-quality goods cheaply because of an abundance of intelligent,
low-cost labor.

"Today," James
McGregor, in One
Billion Customers, writes, "China
is the world's fourth largest consumer economy in the world
and could easily take first place if current growth – which
has averaged 9 percent in recent years – continues."

Measured
by purchasing power parity, China's current per-capita GDP
is $5,000 and rising steadily each year. China consumes 25
percent of global steel, 30 percent of the worlds' cement,
and is the world's largest market for electrical appliances.

Foreign
companies are flocking to China to sell products, set up
factories, develop infrastructure, build skyscrapers, and
invest in banking, insurance, and other consumer services.
Contracted foreign investment in China, I read, averages
$420 million a day.

McGregor
says, "China is simultaneously the world's largest startup
and the world's largest turnaround. The country can draw
on a two-thousand-year tradition, but it also is inhaling
Western business know-how and technology and doing everything
at the same time and for the first time. That is why China
has been able to progress so quickly."

China's
amazing growth has its best visible manifestation in the
awesome city of Shanghai – a sort of Jetson's metropolis
on steroids.

Shanghai
itself is so over the top, in fact, that it's hard to feel
like anything but an alien when you are there. You wander
about slack-jawed and dumbfounded, staring up at the gargantuan
buildings and wondering who built them, who occupies them,
and who pays the rent. (Four hundred skyscrapers at, say,
two hundred million dollars apiece – what does that come
to and how can it be justified?)

Although
there are little pockets of urbanity that you can comprehend
(the old town where poor people sell vegetables, eels, and
turtles in front of their ramshackle huts, a few temples,
and several hip mini-neighborhoods for shopping and art),
most of the city is a weird, noisy, fog-shrouded dream. It's
like you have awakened in a sci-fi movie.

What
Confucius Said About Growth

Shanghai
is indeed a city that has overdosed on growth hormones. There
are plenty of things you might like to change about it, but
you can't help but be astonished and impressed by how big
it's grown.

Confucius
– the most revered philosopher in Chinese history (except
for when Mao was in charge) – was once asked how a state
should grow. "First," he said, "you need a
sizable population. Then you need to enrich them. Finally," he
said, "you have to educate them."

When
I first read that quotation, in my college years, I didn't
get it. I read it again yesterday in a booklet I bought called "A
Collection of Confucius's Sayings." This time, I felt
I understood it better because, in a sense, that has been
the experience of China.

First,
the Mao-directed population explosion, which gave the
country its immense economic potential.

Then,
the enrichment of the populace that has taken place since
free trade and other aspects of capitalism were introduced
in 1978. (One thing you have to say about the Chinese
government – if it has been stealing some of the foreign
investment and aid, which is such a common practice among
third-world countries, it hasn't done more than skim
the surface. There has been just too much reinvestment
going on in terms of infrastructure and vertical construction.)

And
finally – the last stage – the current efforts to increase
the level and expanse of education in this country so
that China can be more competitive with the top economies
of the Western World.

Market
size, enrichment, and education – you can see them all at
work in this booming, brave new China.

"If
it worked for China," I asked myself, "could Confucius's
directions for how to grow a state help grow a business in
the same way?" I believe so. And on Friday, I'll let
you know how you can take that first stage – growth of population
– and use it to help build your business.

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Is
There a Cure for the "Economy of Disease"?

By
Jon Herring

Because
of the astronomical cost of General Motors' healthcare obligations,
I described the company as a victim of the "economy
of disease" in my ETR article last
Monday. Here's what I meant by "economy
of disease" …

In
today's economy, vast sums of money are generated from the
treatment of disease. In fact, so much of our economy is
based on disease that if there were an instant cure for cancer,
heart disease, or diabetes, the economy would come close
to collapse. Yet, at the same time that record amounts are
being spent on health care, vast sums are also being generated
by selling us those things that make us sick in the first
place – like junk food.

When
junk food companies and pharmaceutical companies thrive together,
it's like paying one group of workers to dig a hole and another
group to fill it in.

Mike
Adams of NewsTarget Network put it well when he
said "We cannot create abundance by poisoning ourselves.
To turn things around, we have to base the economy on healing,
disease prevention, and the education of our population so
that as people live longer they can contribute to society
in a meaningful way."

My
friend, Dr. Joseph Mercola, has created a compelling and
entertaining animation about this very subject. It's called The
Town of Allopath, and is based on an allegory
written by Mike Adams. I highly recommend that you check
it out and then forward the link to friends, relatives, and
colleagues. As an incentive for doing so, you'll receive
two free reports (one of which includes instructions for
ordering a free, one-hour DVD presentation on the Healing
Power of Sunlight).

Today's
Action Plan

Would
you like to visit The Town of Allopath? Click on the picture
below:

Reader
Feedback: "A little bit pregnant"?

After
reading David Cross's "Keeping the U in USP" article last
Tuesday, Donna Meyer sent us this e-mail:

I'm
a fairly new reader of ETR and enjoy finding it in my inbox
each day. As a writer, I particularly like the section
on interesting/offbeat words. Because of your devotion
to precision in language, I felt I needed to call your
attention to an all-too-common error (a pet peeve of mine,
actually) that showed up in David Cross's article.

The
word "unique" means "being without like
or equal, unmatched, sole, unequaled, matchless in type
or quality." In other words, "one-of-a-kind." Using
it in USP is correct, since your Unique Selling Proposition
is unique to you, not like anyone else's, and your goal
is to keep it unique or replace it when it is no longer
unique.

Unique
does NOT mean unusual or differentiated. Thus, your usage
today in the article is incorrect: "And the more unique
(better differentiated) it is, the more others may want
to emulate it."

However
often the phrase "more unique" or "very
unique" is misused in private and in print, it is
still impossible for something to be "more unique," more
one-of-a-kind. Kind of like being a little bit pregnant.
Not possible. It either is unique or it isn't.

I'm
pointing this out in hopes that you'll pass it on to all
your current and budding copywriters who care about language.
There are plenty of accurate, colorful, and useful ways
to express the idea of more unusual or more differentiated. "More
unique" is not one of them.

Thanks
for the soapbox.

Donna
Meyer
Chloride, AZ

We
asked David to respond to Donna. Here's what he said:

Technically,
Donna, you may be correct, but I'll stick with "more
unique" - and not only because my wife is more
than a little bit pregnant at the moment. (1) It conveys
thought expressed rather than adherence to a style manual,
and (2) the irrefutable Oxford English Dictionary (OED)
says it's OK to do so.

According
to Jesse Sheidlower, the OED's first North American editor:

"People
complain about the use of unique with any kind of adverbial
modifier: 'most unique,' 'very unique,' whatever. In fact,
the history of unique shows that it was an exceptionally
rare word at one time, and then around the 1860s or 1870s,
pretty much all at once a number of senses sprung up, one
of those senses being the sole example of something that
you can't modify. But other examples meant unusual or esoteric;
you certainly could say 'very unique,' and the OED will
tell you that. It will also give other examples of words
that are usually considered unmodifiable like perfect,
where one of the reasons this country was founded was 'to
form a more perfect union.' So while I am not going to
say people shouldn't be upset by 'more unique' or 'most
unique,' nonetheless, one would like them to be so with
the understanding of how unique has been used throughout
its entire history, to know that objecting to 'more' or
'most unique' is almost entirely arbitrary and has
nothing to do with the history of it or any related word."

I
rest my case.

David

It's
Good to Know: Streamline Web Searches Using Meta-Search
Sites

By
Will Newman

If
you're like most Internet users, you use major search engines
like Google, MSN, or Yahoo to search the Web. And these resources
are great. But frequently you're overwhelmed with hundreds
of thousands of results – many of them repetitions. And -
even if you aren't aware of it – you may not be getting all
the important information that's out there.

The
best solution to this dilemma is to supplement your major
search engine results with "meta searches."

Simply
put, meta-search engines search a series of content sites.
They then compile those results and display them for you,
either by source or by integrating them in a uniform manner.

Meta-searches
eliminate duplicates and re-sort your results according to
relevance. It's like using multiple search engines … all
at the same time. You get a snapshot of the top results from
a variety of search engines, which provides you with a broad
scope of information.

Meta-search
engines let you use inexact search terms. You'll probably
get fewer results, but those that you get will be more applicable
to your needs. (Who needs 10,000,000 results?) Instead of
returning every possible result that contains your search
term, meta-searches return the most trusted results from
the Internet. They allow you to compare the kinds of results
available on different engine types (indexes, directories,
pay-for-placement, etc.).

They're
also great for making sure you haven't missed a great resource
you might have missed with your favorite search engine (because
it's buried on page 123).

Overall,
meta-search engines are a great way to save time and find
exactly what you're looking for. In my next article for ETR,
I'll give you a list of my favorites.

[Ed.
Note: Will Newman is the editor of AWAI's The
Golden Thread online newsletter - a free
weekly alert loaded with writing and marketing secrets, tips,
and insights.]

*
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Here's
everything you need to know about this fun
and lucrative side-business.

Word
to the Wise: Parity

"Parity" (PAR-ih-tee)
is equality, as in amount, status or value.

Example
(as I used it today): "Measured by purchasing power
parity, China's current per-capita GDP is $5,000 and rising
steadily each year."

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson?

Want
to know the secrets to his success? Have a perplexing
business problem? ETR welcomes your thoughts. Post
them online at http://speakoutforum.com/forum/ or
send questions directly to Support@EarlyToRise.Com

ALL
CONTENTS OF THIS E-MAIL ARE COPYRIGHT 2006 BY ETR,
LLC.ALL RIGHTS RESERVED: REPRODUCING ANY PART OF
THIS DOCUMENT IS PROHIBITED WITHOUT THE EXPRESS WRITTEN
CONSENT OF EARLY TO RISE. Protected by U.S. Copyright
Law {Title 17 U.S.C. Section 101 et seq., Title 18
U.S.C. Section 2319}:

Infringements
can be punishable by up to 5 years in prison and
$250,000 in fines. Are
you having trouble receiving Early to Rise messages?

Ensure
that Early to Rise gets delivered to your email box,
click below:http://www.earlytorise.com/whitelisting.htm

If
you'd like to suggest Early To Rise to a friend,
please point them to:http://www.earlytorise.com/SuccessPartnership.htm

To
BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/ or
email support@earlytorise.com

NOTE:
If URLs do not appear as live links in your e-mail
program, please cut and paste the full URL into the
location or address field of your browser. Disclaimer:
The inclusion of an ad in ETR does not constitute
an explicit endorsement. It does mean that as far
as I know the product is not a rip-off. When I really
like a product and want you to buy it I'll tell you
explicitly. Otherwise, view these ads the way you
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investment advice. Although our employees may answer
your general customer service questions, they are
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particular investment situation. No communication
by our employees to you should be deemed as personalized
investment advice.We expressly forbid our writers
from having a financial interest in any security
recommended to our readers.

All
of our employees and agents must wait 24 hours after
on-line publication or 72 hours after the mailing
of printed-only publication prior to following an
initial recommendation.Any investments recommended
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All
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only and may not be construed as medical advice or
instruction. No action should be taken based solely
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The
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Comments/Questions: 1-866-344-7200

www.earlytorise.com

Message #1765
Monday, June 26, 2006

WEALTHY:
Tales from a bona fide bubble-buster (Justin Ford)

HEALTHY:
Go ahead, have a steak … or two

WISE:
William Shockley on fear

ALSO
IN THIS ISSUE:

On
a fast track to … where? (Gary North)

Jo
Jo? No No! (Michael
Masterson)

Add "scapegrace" to
your vocabulary

*
Highly Recommended *

Do
You Need To Start Out Small?

If
you don't have an Internet business yet, or if your company
is smaller than $1 million then you need something different…
something that lets you start off small.

One
man I know turned $10 into over $500,000. How's that for
starting small!

Let
me show you how to get a similar Internet income stream
running for almost nothing.

-
Patrick Coffey

"Fear
is a real killer. I try to trudge through the jungle
with as little fear as possible."

-
William Shockley

Erfahrung
for Real Estate Investors, Part 2

By
Justin Ford

Last
Thursday,
I discussed the recent media frenzy about real estate
market corrections – the bubble-and-bust phenomenon.
I showed examples of headlines claiming that any correction
would be mild … or severe … or somewhere in between.
It's been a mixed message at best.

I
also explained some of my personal beliefs about investing
– beliefs derived from erfahrung or "experience-based
knowledge" (which Michael Masterson has written about
many times in ETR). And I said that one big thing I've learned
from my experience with real estate and stocks is that an
emotional, fear-driven crowd can mean big profits for the
smart, calm investor.

Emotions
have certainly been at a peak lately. Owners are fearful
that their properties are only going to decrease in value
… and they're ready to jump ship. Which means you and I
can turn that fear into our own advantage.

In
fact, I already have. Let me tell you how …

How
I Found 2 Great Bubble-Market Deals

As
I told you on Thursday,
since the beginning of the year, I've done four real estate
deals at substantial market discounts – two of them in a
deflating bubble market and two in a deep-value emerging
bull market.

First,
a bubble-market example …

One
of my best properties in South Florida is a charming 4-unit
that's half a block off a developing downtown, not far from
the beach. Until recently, I had my office in one of the
units. The property is zoned residential and commercial,
so it has versatile potential.

I
bought it under market value three and a half years ago,
and paid about $75 a square foot for it. Over the last six
months, properties in this same area have averaged $265 a
square foot. As I said, South Florida is a bubble. So I would
never pay that price today. But I would pay half that price
or less if the property cash flowed. And that's what I just
did.

I
just picked up a two-cottage duplex a few blocks down the
same street – in very good condition – for just $110 a square
foot. Even the bank appraisal put the property at more than
$50,000 above what I paid for it.

Better
yet, the property completely pays for itself, including the
fixed-rate loan – even in the current interest environment
and even with only 10 percent down. And this is in an area
where properties still generally don't cash flow with less
than 35 percent down.

Also,
as buyers have been priced out of the market in this and
other bubble areas, rents have been getting stronger. I know
what my costs are, and my income covers them. And that income
is heading up … on a property bought significantly under
value.

I
could be biased. But I think it's a good deal.

How
did I find it?

The
long answer involves "The
Matrix", a system I developed and teach
in ETR's Main
Street Millionaire program. It helps you find
the best properties on offer in any target area you choose
– listed properties as well as FSBOs (For Sale By Owner).
But the short answer is simply that I continue to have my
partners systematically scour the markets for exceptional
deals.

When
we saw this one, we knew it was, by far, one of the best
on offer. It was in very good condition in a good-yet-improving
neighborhood – and we got it for less than 42 percent of
what other properties in the area were going for.

I
didn't know it when I presented my first dual offer (one
all cash; one involving seller financing), but it turned
out it to be an estate sale. The heirs were two brothers
who were impatient (and squabbling). One was heading abroad,
and they both just wanted out. They didn't have to accept
my offer. In fact, they initially rejected it. But in a market
where fear dominates, they weren't getting any offers.So
their agent came back to me two months later, and we ended
up with a superb deal.

Deals
like this are only possible because – even though I think
market value is absurd in much of South Florida – many sellers
are becoming impatient. And that can be very good for patient
buyers. It can give you the opportunity to buy far below
market value.

Because
of similar "eager-seller" factors, I was able
to do another deal a few months ago. This one, a few towns
away, was on a single-family home in an excellent area that
produced $30,000 in instant equity.

Both
of the above deals are in a South Florida bubble market that,
admittedly, hasn't bottomed yet. Now … imagine the opportunities
you can find when you target deep-value emerging bull markets.
Because when you buy under value in undervalued markets,
the number of quality deals you can find increases dramatically.

Bargains
in the Bargain Markets

A
few months back, I was able to purchase a 4-unit in a Sunbelt
city that's priced at a fraction of the bubble-city markets
… yet it's growing fast, with a solid and broad economic
base and a top-rated quality of life. We got the property
for about 20 percent under market value. It's in an improving
B area, and it cash flows all day long … with just 10 percent
down. And as good as that investment is, it takes second
place to the investment we're closing on shortly.

It's
another 4-unit. But this is in an A- area. (As a rule, the
better the area – even in a value market – the harder it
is to find cash-flow properties with little or nothing down.)
Yet we're buying this one a good 30 percent under value at
a price where it will cash flow with just 10 percent down.
Now this isn't a deflating market … it's an appreciating
market. But, once again, we've searched out a motivated seller.

This
particular seller wanted to retire – and he wasn't paying
close attention to his property. Rents are a good 40 percent
below their true market value. And once the property gets
perhaps $12,000 worth of paint and other improvements, it
should not be hard to bring the rents up to full value.

We
could turn this property for more than our initial total
investment (down payment, closing costs, and repairs) within
a matter of months. That is, we could easily make more than
100 percent in a short time. But we're going to hold it for
a while … for a few reasons.

One
reason is that we'll pay lower capital gains taxes by holding
it for a year or more. In fact, by not flipping, we'll also
have the option to defer taxes indefinitely through a 1031
Exchange and roll the proceeds into a bigger property with
greater income. But most importantly, we're going to hold
it for at least a year or two because the market is so well
priced (and growing) that our ultimate returns could be many
times our initial investment.

You
Can Profit in Any Real Estate Market

Remember
that while your local real estate market may be a deflating
bubble, other markets currently have excellent economic fundamentals
and growth characteristics. In fact, many of these value
markets are benefiting from an influx of "refugee" capital
from people fleeing the bubble markets.

Point
is, you can make money in either type of market – deflating
bubble or young bull. And you can make money in both at the
same time.

No
matter where you choose to invest, the "trick" is
to always
insist on deep value that adds thousands to
your bottom line in instant equity, along with a
safety net of rental cash flow.

[Ed.
Note: Justin Ford is a deep-value investor in both stocks
and real estate. He is also the editor of ETR's Main
Street Millionaire Real Estate Success Program.
Justin will be presenting a teleseminar on how you can make
over $100,000 in 5 months in bubble markets, value markets
- or both - using
the 5 Secrets of Deep-Value Real Estate Investing.}

Today's
Action Plan

You
should always be on the lookout for deep-value properties
- especially during times when fear of decreasing real estate
prices is motivating panicky sellers. And you
should always be deepening your knowledge and investment
abilities... so you'll be ready to act the minute
you find that exceptional deal.

* Highly
Recommended *

Begin
Every Deal You Do From Now On with a Minimum of 225% Gains

225%
gains from Day One are not only possible, it should be your
minimum requirement.

Learn
how deep-value investor Justin Ford is doing exactly that,
and how you can too (even if you are a complete novice
or have no cash to start with) during an insightful one-hour
teleseminar presentation Thursday June 29th.

-
Kam Weiler

Career
Questions

By
Gary North

I
recently received the following e-mail from a reader of my Reality
Check e-letter:

"Age:
56; occupation: church organization secretary; location:
Knoxville, TN; spouse, age 63; occupation: wireman, defense
industry; household income: $60K; assets: home $175K (no
mortgage), $50K IRAs and 401(k), $1K gold and silver. Savings
wiped out a few years ago by crooked builder - won judgment;
builder disappeared. Not enuff time to build nest egg;
spouse has outstanding handyman skills (but hates it and
has a heart condition). I am literate but scared of a destitute
future and only have office skills. Resigned to working
until death.

"What
can we do on a 'fast track' for an income into our old
age if/when one of us gets sick?"

My
response?

Your
husband has skills, yet he hates his job. He has an ethical
problem. He needs to work on this. If you have been given
a skill, and you have developed it, and people are willing
to pay you to perform it, then hating it reflects a bad
attitude.

If
he hates his employer, that's a different matter. He should
quit and find a better employer. But if he hates doing
what he is good at, which benefits others, then he needs
to sit down and figure out what he hates about it. Then
he must search for a way to keep working in an environment
that he does not hate.

If
there were a physician who hated healing people, we would
all think, "There's something wrong with that guy." This
is true of every calling. I define a calling as "the
most important thing you can do in which you would be most
difficult to replace."

He
can work at Lowe's or Home Depot. These outfits love to
hire people who are handymen. Their knowledge is valuable.

He
can produce DVDs on how to repair things. The equipment
costs under $1,000: a $500 digital camcorder, a $25 lavaliere
microphone, and an editing program like Visual Communicator
2. If you buy VC 2, you get a free mic. Take a course at
the local community college on camcorders and editing.

At
his age, he must never use the words "fast track." The
only thing that is fast track at age 63 is the grave. A
slow track is what is desirable.

[Ed.
Note: Sign
up for Reality Check, Gary's free e-newsletter.
You'll love it!]

Who's
Afraid of Saturated Fats?

By Jon
Herring

For
decades, you've been told that saturated fats – especially
animal fats – are the cause of today's chronic diseases.
If you have been reading ETR for a while, you know that's
not true. And here's further evidence…

A
study published in the Journal of Clinical Nutrition showed
that women with heart disease improved their condition
by eating saturated fats. It also revealed that saturated
fats boosted their HDL (good cholesterol) and lowered triglycerides
(blood fat). Just the opposite of what mainstream medicine
claims to be true.

Saturated
fats are an important part of your overall fat intake. Every
cell in your body needs some saturated fat to stay healthy.
So instead of fearing what man has eaten for millions of
years … enjoy. But if you do choose to eat eggs, meat,
and dairy, in particular, choose products that are organic
and come from animals raised on their natural diet – like
grass-fed beef. And if you really want to reduce
your risk of heart disease, avoid sugar, refined carbohydrates,
and the ubiquitous vegetable oils.

Notes
From Asia: Our Tour of Shanghai

By
Michael Masterson

In
Shanghai, our personal receptionist escorted us directly
to our rooms, filled out our registration cards for us as
we familiarized ourselves with our digs (another upgrade
to a one-bedroom, one-living-room suite), and answered all
of our questions.

I
spent 30 minutes on catch-up e-mail – and then we were down
in the lobby again.

We
were greeted by Jo Jo, a 24-year-old English-language graduate
who was going to be our city guide for the afternoon.

After
herding us into a van that was quickly mired in traffic,
she told us she was an only child, asked us if we had heard
about China's population-control strategy (only one child
per couple), and then proceeded to tell us nothing more during
the 30 minutes we sat stalled in traffic.

We
managed to complete one item out of six on the afternoon's
itinerary: a stroll through what was billed as Shanghai's "art
district." I found very few galleries there worth stepping
into and none worth more than a minute's glance. But K and
Allie found plenty of jewelry and clothing shops to merit
their interest.

While
they shopped, Daniel and I stood outside, kicking the curb
and wishing that Jo Jo would leave us alone and get back
into the shops with the ladies. Although Jo Jo spoke English
very well, she didn't seem to understand it. A typical conversation:

"So,
Jo Jo, is there a financial district in Shanghai?"

"Yes,
the buildings are made from cement."

"Ahah.
And what about the workday? How many hours a day do people
typically work?"

"You
are right. We have birds and flowers in the market."

After
two hours of mind-bending conversation with Jo Jo, Daniel
and I went a little nuts and told K and Allie that we were
going back to the hotel "whether they wanted to or not."

"Sounds
like somebody's in a grumpy mood," K observed.

On
the way back to the hotel, Jo Jo told us that she has been
working as an English-speaking guide non-stop since graduating
college over a year ago. "I work seven days, you see,
all year long. Never have a vacation. Seven days a week."

"Well,
you'll have a vacation tomorrow," I thought, nodding
and smiling.

At
the hotel, we thanked Jo Jo profusely, went directly to the
concierge, and told him to find us another tour guide.

*
Advertisement *

Secure
Your Future…TODAY

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Word
to the Wise: Scapegrace

A "scapegrace" is
a scoundrel – a wild, reckless, unprincipled rascal.

Example
(as used by Roland Huntford in Nansen:
The Explorer as Hero): "He is a happy-go-lucky scapegrace of
a boy, often a younger brother, who, by the exercise of cunning
and a quick tongue but, above all, by good luck, overtakes
his worthy betters to rise from rags to riches and get the
girl as well."

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson?

Want
to know the secrets to his success? Have a perplexing
business problem? ETR welcomes your thoughts. Post
them online at http://speakoutforum.com/forum/ or
send questions directly to Support@EarlyToRise.Com

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All
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of printed-only publication prior to following an
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All
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instruction. No action should be taken based solely
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www.EarlyToRise.com

The
Internet's Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1764
Saturday, June 24, 2006

WEALTHY: 3 ways to fight inflation

HEALTHY: The results of a new cholesterol study

WISE: Salvador Dali on success

ALSO IN THIS ISSUE:

5 life lessons from Salvador Dali (Matt Furey)

First impressions of Shanghai (Michael Masterson)

Add "vernacular" to your vocabulary

* Highly Recommended *

Buy Cash Flow Properties at 25% below Market Value in Any Kind of Market

Concerned about the bubble and bust of today s real estate market? 

Don t fall victim to the advice of commission-hungry realtors or the headline-hungry media.  You stand to not only watch your current net worth plummet, but also miss out on a golden opportunity to see your fortunes skyrocket.

Take a moment to listen in on Justin Ford s exclusive tele-seminar discussing the best ways to quickly and safely profit in today s real estate market, without letting emotion rule your investment decisions.

Learn More…

-Kam Weiler

Insuring Your Portfolio

By Andrew Gordon

To prevent your investments from being eaten away by inflation, you can buy gold, foreign stocks denominated in local currencies, or TIPS.

Gold is the ultimate hedge against the dollar. When the dollar cheapens because of inflation or a weakening currency, gold retains or even rises in value.

In a year like this, when the dollar is losing ground against all major currencies (and most minor ones too), foreign-denominated stocks will buy you more dollars when sold and converted back into dollars.

TIPS (Treasury Inflation-Protected Securities) are inflation-indexed bonds issued by the U.S. government. They are currently carrying a rate of 2.4 percent plus the rate of inflation, for a total rate of about 5.9 percent. If inflation starts to run higher, the yield on your TIPS will rise at the same rate.

These investments offer substantial protection against inflation … but they're not risk-free. Gold – despite being in the middle of a bull market – could fall. A foreign currency could drop, even against a weak dollar. And if inflation goes down instead of up – against most expert expectations (including mine) – your TIPS could carry a worse rate than garden-variety Treasury bonds.

So don't get carried away in your fight against inflation. Don't invest more than 5 percent of your portfolio in gold or foreign-denominated stocks, and no more than 10 percent in TIPS.

[Ed. Note: Whether you're looking for ways to build and preserve your wealth or simply looking for insightful commentary from Andrew Gordon, ETR's market-beating expert, subscribe to our free Money Insight newsletter ... and give yourself an edge over all the other investors you know.]

""Intelligence without ambition is a bird without wings."

- Salvador Dali

Why Artists Starve

By Matt Furey

"This world was never meant for one as beautiful as you."

So sang Don Maclean in "Vincent" (a.k.a. "Starry, Starry Night"), his tribute to Van Gogh.

Was Vincent Van Gogh too beautiful for this world?

I don't think so.

He was someone who was functional when he painted – but at no other time. He had no idea how to sell his work. He had no idea how to get along with people. His mind was filled with little more than negative images, not only of himself but of the world at large.

Salvador Dali, on the other hand, sold his paintings all over the world while he was living. He connected with people while he was alive. He was engaging and alive in
virtually everything he did. When he spoke, people listened.

Dali was a good friend of Dr. Maxwell Maltz. He was also a fan of Psycho-Cybernetics. So much so that he created a painting for Dr. Maltz and gave it to him as a gift. This same painting appears on the cover of The New Psycho-Cybernetics – the revised edition featuring Dr. Maltz and Dan Kennedy. (It's available at .amazon.com.)

What did Dali understand that Van Gogh – not to mention all the other starving artists out there – didn't?

First, Dali understood that starvation is not glamorous. He understood that there is no such thing as being "too beautiful for this world." You either get what you want out of life or you don't.

Second, Dali understood that there are two orientations toward life: One moves toward the sun, one toward darkness. He understood that you can sail on a sea of calm waters with a helmsman on board your vessel – or you can choose a directionless life, floundering on a raging sea of frustration and failure.

Third, Dali understood that you can view yourself and what you do as valuable … or as unimportant.

Fourth, Dali realized that you can see yourself as larger than life – or you can see yourself as no larger than a small potato.

Last, Dali understood that it isn't talent that causes success. He realized it has far more to do with something called "self-image." He understood that talent is everywhere – but most people with talent have negative images of the possibilities life offers.

Dali became larger than life while on this earth and afterward. His success began on the inside. He pictured more than what he painted on a canvas. His mind was filled with images of success – so he moved toward those images and received them.

Van Gogh's mind was filled with negatives – and he got what he thought about. It was only when his negative mind was removed from the equation that his paintings sold. If he were still alive, he'd still be starving … because that's how he thought of himself.

Van Gogh got from life what he pictured but didn't paint.

So did Dali.

In your own life, you have a choice to make: to be like Dali – or like Van Gogh. One was a prosperous artist; the other starved. Both had immense talent – but talent doesn't make for a successful life.

The key to greatness lies in the way you think – the way you think about your life and what you want from it.

Keep your mental pictures off the things you don't want – and make sure you never add Van Gogh-like negative emotion to the things you do want. If you do that, you're inviting failure … even tragedy.

Picture the good things you want with happy, outlandish, outrageous, Dali-like emotion – then stand back and observe those things becoming part of your reality.

Follow the same type of thinking used by the great Salvador Dali. Sail through life on calm waters with a helmsman in control of your life http://www.psycho-cybernetics.com/zrlcourse.html.

[Ed. Note: Matt Furey, an experienced Internet marketer, is a frequent contributor to ETR. Along with Rich Schefren and Yanik Silver, he will be revealing the most profitable "hidden" Internet income opportunities around in ETR's teleconference series, Secrets of Easy Internet Money. Whether you already have an online business or are just thinking about starting one, you'll want to hear what they have to say. And be sure to visit Matt's website www.mattfurey.com.]

*Highly Recommended *

Do You Need To Start Out Small?

If you don't have an Internet business yet, or if your company is smaller than $1 million then you need something different… something that lets you start off small.

One man I know turned $10 into over $500,000. How's that for starting small!

Let me show you how to get a similar Internet income stream running for almost nothing.

- Patrick Coffey

Reader Feedback: "LOVE the Sunday Week in Review!"

LOVE the Sunday Week in Review! I have a few select newsletters I read all the time, but even paring them down to the best of the best can sometimes be confusing as to which one said what when. This is grrrreat. Thanks for doing it.

"Additionally – just a note to say 'good job!' of listening to your readers and keeping your newsletter professional and full of your excellent advice about biz and wealth building."

Janice Salomon
Carmel, NY

Today's Action Plan

Look for this week's Week in Review tomorrow – and then drop us a quick e-mail at ReaderFeedback@gmail.com to let us know what you think of it.

The Effect of Zinc on Heart Health

By Jon Herring

Researchers at the University of Kentucky found that a zinc deficiency can increase your risk of heart attack. By triggering inflammation and lowering the body's level of cardio-protective compounds, it can lead to clogged arteries … or worse.

 The scientists divided mice into 3 groups. One group was fed a diet with no zinc, the second a diet with a "normal" or control amount, and the third was given a zinc supplement. By the end of the study, the mice given the zinc supplement had the greatest reduction in overall cholesterol levels and triglycerides. Meanwhile, the mice that received no zinc had an increase not only in cholesterol/triglyceride levels but also inflammation.

To maintain healthy zinc levels, you might want to take a multi-vitamin. (The recommended daily allowance is 15 mg.) You should also be eating foods that are naturally rich in this mineral, including oysters, grass-fed red meat, free-range poultry and eggs, beans, Brazil nuts, and almonds.

* Advertisement *

You Deserve Answers…And Now You're Going to Get Them

If you haven't gained the wealth you crave, you need to do something differently.

Why? Because all change, all progress begins with a single decision, a single action.

Are you ready to seize the final piece of the puzzle? The missing ingredient to coast you all the way to financial freedom? You deserve answers and now you?re going to get them.

In just 30 days from today your life could be in an entirely different place.

Don't delay.

Notes From Asia: So This Is Shanghai …

By Michael Masterson

Shanghai is not as clean as Beijing or Xian, but it's enormous. Miles and miles of 30-, 40-, and 50-story buildings. Mostly steel and glass, many fashioned into fantastic modern sculptures. Conspicuously absent from view are the hundreds of cranes I'd been told were ubiquitous here. There are a few here and there, but not even close to the number I saw in Beijing and Xian.

Here, it seems all the vacant spaces have already been filled with skyscrapers. If there are buildings still going up, you hardly notice them from the 32nd floor of the Four Seasons Hotel. Instead, you see thousands of modern buildings stretching in every direction – as far as visibility allows in this smog-filled city.

Shanghai is China's largest and (still) fastest-growing city. Although you are hard-pressed to find two people to agree on a number, the current population is somewhere between 17 million and 20 million, not counting the migrant workers who come in from surrounding towns to work here and the hundreds of thousands of tourists and traveling businesspeople continuously present.

Some other interesting facts about Shanghai:

It's one of the world's busiest port cities.

The vernacular, Shanghainese, is wildly different from the official language, standard Mandarin.

Learning English is mandatory from grade three for Shanghai children.

It's home to the 16th century Yuyuan Gardens, which were once the private gardens of the Ming Dynasty emperors.

Word to the Wise: Vernacular

The "vernacular" (ver-NAK-yuh-lur) is the native language of a country or locality. The word is derived from the Latin "vernaculus" ("native").

Example (as I used it today): "The vernacular [of Shanghai], Shanghainese, is wildly different from the official language, standard Mandarin.

Michael
Masterson
Copyright ETR, LLC, 2006

Have a
Question for Michael Masterson?

Want to
know the secrets to his success? Have a perplexing business
problem? ETR welcomes your thoughts. Post them online
at  http://speakoutforum.com/forum/

or send
questions directly to Support@EarlyToRise.Com

ALL
CONTENTS OF THIS E-MAIL ARE COPYRIGHT 2006 BY ETR, LLC.ALL
RIGHTS RESERVED: REPRODUCING ANY PART OF THIS DOCUMENT IS
PROHIBITED WITHOUT THE EXPRESS WRITTEN CONSENT OF EARLY TO
RISE. Protected by U.S. Copyright Law {Title 17 U.S.C.
Section 101 et seq., Title 18 U.S.C. Section 2319}:

Infringements can be punishable by up to 5 years in prison
and $250,000 in fines. Are you having trouble receiving
Early to Rise messages?

Ensure that Early to Rise gets
delivered to your email box, click below:http://www.earlytorise.com/whitelisting.htm

If you'd like to suggest Early To Rise to a friend,
please point them to:http://www.earlytorise.com/SuccessPartnership.htm

To BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/ or email
support@earlytorise.com

NOTE: If
URLs do not appear as live links in your e-mail program,
please cut and paste the full URL into the location or
address field of your browser. Disclaimer: The inclusion of
an ad in ETR does not constitute an explicit endorsement. It
does mean that as far as I know the product is not a
rip-off. When I really like a product and want you to buy it
I'll tell you explicitly. Otherwise, view these ads the way
you would commercials on TV or display ads in the back of
your favorite magazine. Check them out. Make a decision. If
you don't like, ask for a refund. (All products sold here
will carry refunds.)

Nothing in this e-mail should be considered
personalized investment advice. Although our employees may
answer your general customer service questions, they are not
licensed under securities laws to address your particular
investment situation. No communication by our employees to
you should be deemed as personalized investment advice.We
expressly forbid our writers from having a financial
interest in any security recommended to our readers.

All of our employees and agents must wait 24 hours
after on-line publication or 72 hours after the mailing of
printed-only publication prior to following an initial
recommendation.Any investments recommended in this letter
should be made only after consulting with your investment
advisor and only after reviewing the prospectus or financial
statements of the company.

All
material on this site is provided for information only and
may not be construed as medical advice or instruction. No
action should be taken based solely on the contents of this
information; instead, readers should consult appropriate
health professionals on any matter relating to their health
and well-being.

www.EarlyToRise.com

The
Internet's Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1763
Friday, June 23, 2006

Need Real Audio? Get it here for free

WEALTHY: Catching up with hot markets

HEALTHY: How many Hindu squats can you do? (Matt Furey)

WISE: J.C. Penney on customer service

ALSO IN THIS ISSUE:

My checklist for top-notch customer service (Michael Masterson)

The high – and super-low – cost of entrepreneurship

Add "deference" to your vocabulary

* Highly Recommended *

Buy Cash Flow Properties at 25% below Market Value in Any Kind of Market

Concerned about the bubble and bust of today s real estate market? 

Don t fall victim to the advice of commission-hungry realtors or the headline-hungry media.  You stand to not only watch your current net worth plummet, but also miss out on a golden opportunity to see your fortunes skyrocket.

Take a moment to listen in on Justin Ford s exclusive tele-seminar discussing the best ways to quickly and safely profit in today s real estate market, without letting emotion rule your investment decisions.

Learn More…

-Kam Weiler

Climb Onto the Bull

By Andrew Gordon

If you're thinking of investing in a red-hot sector, keep these three things in mind:

1. Hot sectors don't last forever. The earlier you get in, the more money you can make. If you're catching a hot market in the last quarter of its climb, you're too late. Everybody has already piled in and driven up prices. What's more, if the sector runs out of gas a little before you expect, you're stuck with a high-priced investment that you now have to sell for a loss. What was a low-risk investment at the beginning of its run up has become a high-risk investment.

2. Don't confuse dogs with laggards. If a company hasn't figured out a way to make a profit in a fast-rising sector, don't invest in it – no matter how cheap it is. You can put lipstick on a lousy company, but in the morning it's still ugly.

3. Companies in any sector tend to rise and fall together, but the really good ones will rise a little higher and drop less steeply than their less-capable peers. In a hot sector, they usually start separating from the pack early on. Ideally, you should invest in them during the first quarter of a sector's hot streak.

In the middle 50 percent of a bull run (if you think the bull will last two years, that would be the middle 12 months), you'd be better off investing in companies that have very good fundamentals but lag behind the leaders for some reason.

A year ago, for example, I was looking into the super-hot real estate investment trust (REIT) sector, which had grown 20 to 25 percent during each of the past two years. Instead of focusing on the fastest-growing REITs, I sighted a little-known Texas REIT whose recent growth was pretty flat. Turns out the trust had just booted an ineffectual CEO, replacing him with the original CEO and one of the company's founders. After I recommended the reformed REIT to my readers, it jumped 15 percent.

[Ed. Note: Whether you're looking for ways to build and preserve your wealth or simply looking for insightful commentary from Andrew Gordon, ETR's market-beating expert, subscribe to our Money Insight newsletter ... and give yourself an edge over all the other investors you know.]

"Courteous treatment will make a customer a walking advertisement."

- James Cash Penney

Notes From Asia: Chinese Secrets of Great Service

By Michael Masterson

Ever since my first trip to Hong Kong in the early 1980s, I've been impressed by the level of service you get from travel-related Asian businesses. Even the best service you receive in the States – first-class accommodations on the best U.S. carrier or a stay at a Four Seasons or Ritz-Carlton hotel – doesn't measure up to what you get in Asia.

This trip to China confirms my earlier impressions. Every contact we've had with employees of this industry has been exceptional.

Today at breakfast, I asked my fellow travelers if they agreed with my assessment. "Best in the world," Allie stated confidently. "Without a doubt," Daniel said, "and I've been in the best places." Even K, who doesn't like agreeing with me, agreed.

"So what is it that makes this service so special?" I asked.

"They are just so accommodating," Allie said.

"So eager to please," Daniel added.

"It's true," K said. "And a big part of it is that they will do anything you ask. Since we've been here, I haven't heard anyone say no to anything we requested."

"Do you think it's a cultural thing? Is it innate? Or is it something they are taught when they get into the travel and hotel business?"

Everyone agreed that it was probably a combination of both. The Chinese people have a tradition of hospitality and a code of conduct that promotes respect. But the people we've been dealing with are also – very evidently – extremely well-trained. You can tell from the way they approach you, their choice of words, the posture they assume when they are waiting to serve, and their impeccable manners.

"But it's not just their attitude," Daniel pointed out. "It's that there are so damn many of them."

It's true. At The Peninsula hotel in Hong Kong, I counted no fewer than six valets, three doormen, two security guards, and some sort of manager – all manning the front door. At the reception desk, there were no fewer than three people at any time. When a group came in, there would be five or six. And there were always three concierges. I never had to wait more than two or three minutes to get service. Most times, someone would be there to help me within seconds.

I wondered if it would be possible to create this kind of service in the West. I wondered, in particular, if this sort of service could be replicated at our Rancho Santana property in Nicaragua.

What would we need to provide this kind of service?

Inexpensive labor

The average hotel worker in China makes $150 a month. That's about the same as moderately skilled labor in Nicaragua. In the U.S. or Europe, by contrast, the same level of worker would cost at least 12 times that much. All other things being equal, that means lots more people at your beck and call in Asia.

Smart-enough people

When I have done business in Asia before, I've wondered if the Asian people are innately smarter than we are. This trip, I've been paying particular attention to this issue – and my conclusion is "no." They are not. The girl who was changing money for me this afternoon didn't seem to be any better at counting than her counterpart in the U.S. would be. And she certainly wasn't technically gifted. (I had to point out to her that her automatic cash counter wasn't working because the power was switched off.) In fact, she was just about smart enough to do her job well.

Trainable people

One thing that clearly distinguishes the Chinese hotel and travel personnel from their colleagues in other corners of the world is how well-disciplined they are. They never fail to approach you the moment you want something. You can't leave a bit of trash on your table for more than 30 seconds before someone comes by to clean it up.

I am very much aware that this caliber of service is unlikely to be equaled by the staffs of lesser hotels here. But that just makes the point: The Chinese travel industry has figured out what it takes to give its people near-perfect training.

Well-groomed people

The skin is spotless. The hair shines. The fingernails are manicured. Everyone we encounter is immaculate, both in terms of personal hygiene and dress. This makes a strongly positive impression.

Mannerly people

Above all else, it is the graciousness and deference that distinguishes these people. The little bow and humble smile when they approach you. The graceful way they step back and extend a hand to allow you to pass. When they speak to you, each word seems to be chosen carefully, as if speaking casually would be disrespectful.

There is an adequate supply of common sense and even intelligence in the pool of labor available in the West, and it would be difficult to argue that American and European people are harder to train. But I don't think it is likely that you could find as many well-groomed and well-mannered people in the West – and that is a big difference.

Today Action Plan

Spot-check your customer service team against this menu of estimable qualities. On a scale of one to five, rate your employees on the following. Are they …

clean?

well-groomed?

well-trained?

well-spoken?

courteous?

respectful?

upbeat?

positive?

eager to please?

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Reader Feedback: "You helped immensely with the knowledge and initiative that it took to get to where I am."

"I have been an avid reader of your ETR newsletter for quite some time now, and have taken the plunge and followed up with some of your website ideas! Of course, reading many of the books recommended by you helped immensely with the knowledge and initiative that it took to get to where I am.

"I believe it was last fall, you mentioned that there weren't any informative doctor review sites available, so Mr. Randy Stuppard decided to take that idea and create www.doctorreviewsonline.com. Taking this one step further after you shared ideas for the pet industry, I followed suit with one for veterinarians, www.vetreviewsonline.com. This is still a project in the works, but I feel that there is a need and a want for this advice and help. Having been involved in the animal health industry for many years, I am also able to share some of my knowledge with the public.

"I want to thank you for your ideas and great information that you send forth to us every day!"

Nicole Gruendl
Bellingham, WA

How to Do a Hindu Squat

By Matt Furey

Yesterday, Michael Masterson described his 22-minute workout – which kicks off with 25 Hindu squats. And maybe you've been wondering what Hindu squats are …

Hindu squats are the first exercise taught in Combat Conditioning. They build strength and endurance throughout the thighs, calves, lower back, and chest. Most importantly, they build lung power. If you can run several miles at a decent clip or pound the Stairmaster for a half-hour, you probably think you have good cardiovascular fitness. But if you try 500 straight Hindu squats on for size … I think you'll be amazed.

Here's how to do them:

1. Begin with your feet shoulder-width apart and your toes pointing straight ahead. Pull your hands in tightly to your chest. Inhale.

2. Keep your back fairly straight and lower your buttocks until your thighs are parallel to the floor.

3. As you lower your buttocks, your hands are behind your back, and they follow you toward the ground.

4. As you move toward the parallel-to-the-ground position, simultaneously raise your heels from the floor.

5. Now swing your arms upward and push off your toes, raising your body to a standing position. (As you raise your body, your hands rise until they are level with your chest.)

6. Once standing, make tight fists with your hands and pull them toward your chest (as though rowing a boat), keeping your elbows close to your body.

7. Inhale as you pull your arms in; exhale as you lower yourself.

Repeat these steps without stopping for as many reps as possible. 25 or 50 is a good goal for beginners. If you can do 100 without stopping, you're making great strides. But when you can do 500 Hindu squats in a row, you are on the way to greatness!

[Ed. Note: Matt Furey, an occasional contributor to ETR, is a best-selling health and fitness author, as well as a world-class marketer. His daily e-mails at www.mattfurey.com are must-reads.]

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Here's everything you need to know about this fun and lucrative side-business.

It's Good to Know: Business Start-Up Costs

It's not impossible to build significant wealth as an employee, but it's a lot easier when you're a business owner.

Ever wondered how much you'd have to shell out to start the business of your dreams? Depending on what you plan to do and where you locate your new venture, it can range from doable to seriously expensive.

To give you an idea, here, according to New York Magazine, are start-up costs for eight different businesses:

Bakery: $38,005
Handbag Shop: $72,500
Kids' Store: $77,500
Bike Shop: $90,000
Bar: $110,000
Wine Store: $156,913
Furniture Store: $238,000
Restaurant: $341,500

If start-up costs like these are out of your range, help is just a few weeks away.

Word to the Wise: Deference

"Deference" (DEF-uh-runs) is a courteous expression of esteem or regard.

Example (as I used it today): "Above all else, it is the graciousness and deference that distinguishes these people."

Michael
Masterson
Copyright ETR, LLC, 2006

Have a
Question for Michael Masterson?

Want to
know the secrets to his success? Have a perplexing business
problem? ETR welcomes your thoughts. Post them online
at  http://speakoutforum.com/forum/

or send
questions directly to Support@EarlyToRise.Com

ALL
CONTENTS OF THIS E-MAIL ARE COPYRIGHT 2006 BY ETR, LLC.ALL
RIGHTS RESERVED: REPRODUCING ANY PART OF THIS DOCUMENT IS
PROHIBITED WITHOUT THE EXPRESS WRITTEN CONSENT OF EARLY TO
RISE. Protected by U.S. Copyright Law {Title 17 U.S.C.
Section 101 et seq., Title 18 U.S.C. Section 2319}:

Infringements can be punishable by up to 5 years in prison
and $250,000 in fines. Are you having trouble receiving
Early to Rise messages?

Ensure that Early to Rise gets
delivered to your email box, click below:http://www.earlytorise.com/whitelisting.htm

If you'd like to suggest Early To Rise to a friend,
please point them to:http://www.earlytorise.com/SuccessPartnership.htm

To BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/ or email
support@earlytorise.com

NOTE: If
URLs do not appear as live links in your e-mail program,
please cut and paste the full URL into the location or
address field of your browser. Disclaimer: The inclusion of
an ad in ETR does not constitute an explicit endorsement. It
does mean that as far as I know the product is not a
rip-off. When I really like a product and want you to buy it
I'll tell you explicitly. Otherwise, view these ads the way
you would commercials on TV or display ads in the back of
your favorite magazine. Check them out. Make a decision. If
you don't like, ask for a refund. (All products sold here
will carry refunds.)

Nothing in this e-mail should be considered
personalized investment advice. Although our employees may
answer your general customer service questions, they are not
licensed under securities laws to address your particular
investment situation. No communication by our employees to
you should be deemed as personalized investment advice.We
expressly forbid our writers from having a financial
interest in any security recommended to our readers.

All of our employees and agents must wait 24 hours
after on-line publication or 72 hours after the mailing of
printed-only publication prior to following an initial
recommendation.Any investments recommended in this letter
should be made only after consulting with your investment
advisor and only after reviewing the prospectus or financial
statements of the company.

All
material on this site is provided for information only and
may not be construed as medical advice or instruction. No
action should be taken based solely on the contents of this
information; instead, readers should consult appropriate
health professionals on any matter relating to their health
and well-being.

www.EarlyToRise.com

The Internet's
Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1762
Thursday, June 22, 2006

Need Real Audio? Get it here for free

WEALTHY:
The key to buying in bargain – or bubble – markets (Justin Ford)

HEALTHY: My
workout claims another follower (Michael Masterson)

WISE: Warren
Buffett on fear and greed

ALSO
IN THIS ISSUE:

Words
to remember when interviewing (Michael
Masterson)

6
must-read marketing books (Bob Bly)

Add "nascent" to
your vocabulary

*
Highly Recommended *

How
OPP (Other People's Panic) Is Making This Investor Wealthy

Whether
your local real estate market is an Outrageous Bubble or
an Incredible Bargain, you can quickly and safely make hundreds
of thousands – even (or especially) while others are in a
state of Panic. 

Take
a minute to see how deep-value investor Justin Ford is doing
that, and how you can too, during a one-hour tele-seminar
revealing The Secrets to Buying Cash Flow Properties at 25%
below Market Value in Any Kind of Market.

Learn
More….

Kam
Weiler

"Be
fearful when others are greedy … and greedy when others
are fearful."

Warren
Buffett

Erfahrung for
Real Estate Investors, Part 1

(Translation:
Make $185,000 in the Next 5 Months While Property Owners
Run Scared)

By
Justin Ford

In
the last few years, you'd come across dozens of articles
about the real estate boom. Today, they're about bubble and
bust. Here's a smattering from the last week:

"The
Boom Is Over, but Don't Expect Big Drops in Real Estate
Prices, Realtors Say." That's from the South Florida Sun-Sentinel.
It's basically a press release from the National Association
of Realtors (NAR) presented as news. Well … what would
you expect NAR – whose members make their living selling
property – to say? "Prices are going to fall through
the floor. Don't buy now"?

Then
there's this little gem from The Sentinel of Carlisle,
PA: "Real Estate Profits Not Assured." You
don't say! You mean if you pay market price in an overpriced
market and set yourself up for negative cash flow with an
adjustable rate loan whose payments are creeping up, up,
up … profits aren't assured?

US
News and World Report takes a much more grave view,
and they deserve credit for putting an opinion on the line.
Their headline is "Housing Bubble Correction Could
Be Severe."

Last,
and perhaps least, is Business Week.Their article
rates at the bottom of our little survey, because they're
straddling the road. No one can say you're wrong if you don't
take a position. And they're doing some classic fence sitting.
Their headline is "Bubble, Bubble, Who's in Trouble?" The
article begins: "Worried investors are hunting for safe
havens. But with so many bubbles about, it's anyone's guess
which way to turn."

I
suppose that's true. But I'm going to give you my guess anyhow.
In fact, I'm going to tell you where I'm putting my money.
I could be right or wrong. But my view is at least based
on erfahrung.

Michael
Masterson has written about erfahrung many times in
ETR. It's a German term for "experience-based knowledge." And
my experience as a real estate investor – as a stock market
investor too – is that you tend to make your biggest profits
by going against the crowd when the crowd is caught up in
emotion.

I've
learned this not only from my own investments, but also from
some of the most successful property investors I know. And
some very successful stock pickers – like Warren Buffett
and Sir John Templeton, to name a few – have made a similar
point.

Don't
get me wrong. People like me are always going to insist on
value when we invest. But when folks start to practically
give away income-producing assets at far below market prices
… well, we're going to do them the courtesy of taking some
of those assets off their hands.

Profiting
From the Fear Factor

We're
early in the correction phase in many of the bubble markets.
Yet fear is undoubtedly beginning to dominate a lot of them,
including the market where I live in South Florida. Along
with a few other value-focused investors that I know, I'm
starting to find a handful of deeply under-market, cash-flow
deals, the likes of which we've not seen in years.

They're
not common. They're still few and far between. But you don't
need to find many of them to make a big difference in your
life.

But
before I give you some examples, let me present my anti-bubble
credentials. I don't want you to think I'm saying you shouldn't
worry about bubble markets. Far from it.

Unless
you have a system for finding deeply undervalued cash-flow
properties, you should absolutely stay away from buying property
in the bubble markets. However, if you know what you're doing
… you may begin to find a few extraordinary under-market,
cash-flow deals even in those areas.

But
again, before I get to that, allow me to present my anti-bubble
papers …

A
Bona Fide Bubble-Buster

As
you may know, I developed a program for ETR that covers just
about every aspect you can imagine about deep-value investing
in small residential properties (one to four units). It's
called Main
Street Millionaire. I first published the program in
2003. Even back then, I dedicated an entire tutorial (#8
out of 24) to real estate bubbles. The tutorial is called "Are
You Living in a Bubble Neighborhood?"

Also,
in May of '04, over two years ago, I wrote an article for
ETR titled "Will
You Be Protected When the Bubble Bursts?" Here are
a few snippets from it …

"As
an investor in real property today, you have to be especially
careful. Prices in many areas have doubled in the last 3
to 5 years, while real estate traditionally doubles in value
about once every 12 years. You may be buying after much of
the easy-money appreciation has already occurred in your
neighborhood, and if you get caught up in a bidding frenzy,
you could get hurt …

"I'm
not so sure the current boom in real estate prices can last
much longer. If it goes longer than another year, I'd be
surprised. And if interest rates do start to rise, unemployment
skyrockets, or there's some terrible turn of events in the
global political situation, things could turn bad quickly.
Trees don't grow to the sky."

In
that article, I also mentioned that I was still buying select
properties – because I "waited for my pitch," insisting
on deep value. And I was able to find a few at 30 percent
or more below market and at prices where the rents more than
paid for the carrying costs (loan payments, taxes, insurance,
and an allowance for maintenance and vacancy).

As
always, I advised my readers to only buy cash-flow properties
at a discount, using fixed-rate loans. Then, I gave this
piece of advice:

"It's
a good time to review the cash flow of each investment and
consider unloading any that will hurt you if the bubble bursts
and your rental income drops significantly."

I
say this to show you that I have never been an apologist
for real estate. It's a great investment class – and I
think you can make money in just about any market if you
know what you're doing. But you'll never hear me say
anything close to "You can't lose in real estate."

You
can lose in anything if you try hard enough. ("Profits
aren't assured," as the Carlisle Sentinel pointed
out.) But if you know what you're doing and understand market
cycles – and that real estate markets are local -
you can find extraordinary deals. Not only in the bargain
markets, but also a handful of great deals in the bubble
markets.

Patient,
Value-Focused Buyers Can Make Substantial Profits From
Eager Sellers

Since
the beginning of the year, I've done four real estate deals
at substantial market discounts. Two are in a deflating bubble
market and two are in a deep-value nascent bull market. By
conservative estimates, I'd say they generated $185,000 in "instant
equity" the moment I signed on the dotted line.

On
Monday, I'll go into more detail about how I found and qualified
each one of these deals.

Today's
Action Plan

Just
because your area is in a bubble market right now doesn't
mean you can't find deep-value properties to invest in. In
fact, you can take advantage of sellers' fears about the
looming bubble burst to find exceptional deals. Join
Justin Ford's Main Street Millionaire Teleconference to
learn how.

* Advertisement *

Change
Your World With Pocket Change

Money
is like a mighty river that flows from our homes out into
the world. We scrimp and do without so we don't run dry!

But
what if you could turn it around so the river of money flows
back to you…

And
the cash floods in much faster than you can spend it?

What
if you could turn your pocket change into a multimillion-dollar
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on..

Notes
From Asia: Working Out With Daniel

By
Michael Masterson

After
a disappointing tour of Shanghai's traffic jams, we retreated
to the hotel to relax and regroup. After a half-hour's nap,
Daniel and I met in the hotel's spa for our daily workout.
He has agreed to follow my program this week and see how
it compares to his.

Daniel's
usual routine takes an hour and a half – 45 minutes of cardio
(usually stair-climbing or bicycling) followed by 30 minutes
of weightlifting and 15 minutes of stretching. He does that
three or four times a week.

The
routine we are doing together takes 22 minutes: two 10-minute
supersets of calisthenics with a 2-minute break in between.

The
first set:

25 Hindu
squats

25 Hindu
push-ups

10
pull-ups

25
sit-ups

25
close-grip push-ups

10
chin-ups

25
squat thrusts

The
second set:

25
regular squats

25
regular push-ups

10
wide-grip pull-ups

25
sit-ups

10 Doc
Darville push-ups

10
close-grip chin-ups

25
squatting leaps

Daniel
was blown away by how hard it was. "I've been working
out for 30 years," he said. "I'm no novice to exercise.
And I always thought my regular, 90-minute routine was pretty
advanced. This puts it to shame. But I really do feel pumped."

It's
a fast workout, but (as Daniel noticed) you get a tremendous,
full-body pump … and you get your heart rate up too. If
you try it, you might want to wear a heart monitor just to
see how high it goes.

If
you don't have access to a pull-up bar, you can use a lat
pull-down machine. If you don't have access to machinery,
stand at the end of your bed and pull the frame up as if
you were doing bent-over rows with a barbell.

Marketing
Books Worth Reading

By
Robert W. Bly

Some
of the best marketing books ever written are out of print
and difficult to get. These include My First 50 Years
in Advertising by Max Sackheim, The Robert Collier
Letter Book, Reality in Advertising by Rosser
Reeves, and Confessions of an Advertising Man by David
Ogilvy.

Fortunately,
some of my favorites are still widely available:

1. How
to Write a Good Advertisement by Vic Schwab.
A common-sense course in how to write advertising copy
that gets people to buy your product or service, written
by a plain-speaking veteran mail-order copywriter in
1960.

Best
part: 100 "archetypal" headlines that people
are still using in various forms today to create new
controls. (Example: "When Doctors Feel Rotten,
This Is What They Do.")

2. Breakthrough
Advertising by Eugene Schwartz. A copywriting guide
by one of the greatest direct-response copywriters of
the 20th century.

Best
part: The notion that advertising does not create
desires; rather, it focuses already-existing desires
onto your product. Though out of print, this book is
available as part of ETR's Gene
Schwartz Breakthrough Advertising Graduate Program

3. Tested
Advertising Methods, Fifth Edition by John Caples,
revised by Fred Hahn. An updated version of John Caples'
classic book on the principles of persuasion as proven through
A/B spit tests.

Best
part: The A/B split headline tests with the results.
(Example, a headline test for an air conditioner: "How
to have a cool, quiet bedroom – even on hot nights" pulled
2.5 times the response of "Get rid of that humidity
with a new room cooler that also dries the air.")
         Â
4. Scientific
Advertising by Claude Hopkins. A book on the philosophy
that advertising's purpose is to sell, not entertain or win
creative awards – and how to apply this philosophy to create
winning ads. Since the copyright has expired, this book is
now in the public domain and is available as a free downloadable
e-book on several websites, including. You can also buy it
as a paperback on amazon.com.

Best
part: Hopkins' observation that "specifics sell;
superlatives roll off the human understanding like water
off a duck's back."

5. Method
Marketing by Denny Hatch. A book on how to
write successful direct-response copy by putting yourself
in the customer's shoes. Packed with case histories
of modern direct-response success stories, including
Bill Bonner of Agora Publishing and Martin Edelston
of Boardroom.

Best
part: The introduction of the concept of method marketing,
which states: "You cannot write copy without getting
inside the head of the person to whom you are communicating
and becoming that person."

6. Advertising
Secrets of the Written Word by Joseph Sugarman. How
to write successful advertising copy by a modern master of
the space ad.

Best
part: The 24 psychological triggers that get people
to buy.

[Ed.
Note: Bob Bly is the editor of ETR's
Direct Marketing University: The Masters Edition,
a program to help you start your own successful direct-mail
business. Sign up for Bob's e-zine, The Direct Response
Letter www.bly.com/reports.]

*
Advertisement *

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wisdom, you can join the millions of entrepreneurs, business
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Here
is the blurb for and link to Voice of Sanity (we'll try to
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include this in the ed note at the end of the article): If
you are not
presently a subscriber to Robert Ringer's insightful, wisdom-filled
e-letter, A Voice of Sanity in an Insane World,

CLICK
HERE to sign up for your free subscription.

Worth
Quoting: How to Be Brilliant in a Job Interview

"I
remember meeting a famous visiting scholar when I was in
graduate school. I spent 10 or 15 minutes telling him how
much I liked his books and what an important critic he was
and asking him fan-club-type questions. He later said to
the department chairman, 'That young man is extremely bright.
He's one of your best students, in my view.'

"He
formed that opinion without knowing a single thing about
me or what I could do, and without hearing a single opinion
of mine … except how much I admired him.

"This
is important to remember when you are seeking a job. It's
useful in any interview, but especially so if you get to
talk to the person you'll be working for."

Michael
Masterson

(Source:
Michael's new book, Automatic
Wealth for Grads … and Anyone Else Just Starting Out

Word
to the Wise:Â Nascent

"Nascent" (NAS-unt)
describes something that is coming into existence or emerging.
The word is derived from the Latin for "to be born."

Example
(as Justin Ford used it today): "Two [properties] are
in a deflating bubble market and two are in a deep-value
nascent bull market."

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson?

Want
to know the secrets to his success? Have a perplexing
business problem? ETR welcomes your thoughts. Post
them online at  http://speakoutforum.com/forum/

or
send questions directly to Support@EarlyToRise.Com

ALL
CONTENTS OF THIS E-MAIL ARE COPYRIGHT 2006 BY ETR,
LLC.ALL RIGHTS RESERVED: REPRODUCING ANY PART OF
THIS DOCUMENT IS PROHIBITED WITHOUT THE EXPRESS WRITTEN
CONSENT OF EARLY TO RISE. Protected by U.S. Copyright
Law {Title 17 U.S.C. Section 101 et seq., Title 18
U.S.C. Section 2319}:

Infringements
can be punishable by up to 5 years in prison and
$250,000 in fines. Are
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NOTE:
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program, please cut and paste the full URL into the
location or address field of your browser. Disclaimer:
The inclusion of an ad in ETR does not constitute
an explicit endorsement. It does mean that as far
as I know the product is not a rip-off. When I really
like a product and want you to buy it I'll tell you
explicitly. Otherwise, view these ads the way you
would commercials on TV or display ads in the back
of your favorite magazine. Check them out. Make a
decision. If you don't like, ask for a refund. (All
products sold here will carry refunds.)

Nothing
in this e-mail should be considered personalized
investment advice. Although our employees may answer
your general customer service questions, they are
not licensed under securities laws to address your
particular investment situation. No communication
by our employees to you should be deemed as personalized
investment advice.We expressly forbid our writers
from having a financial interest in any security
recommended to our readers.

All
of our employees and agents must wait 24 hours after
on-line publication or 72 hours after the mailing
of printed-only publication prior to following an
initial recommendation.Any investments recommended
in this letter should be made only after consulting
with your investment advisor and only after reviewing
the prospectus or financial statements of the company.

All
material on this site is provided for information
only and may not be construed as medical advice or
instruction. No action should be taken based solely
on the contents of this information; instead, readers
should consult appropriate health professionals on
any matter relating to their health and well-being.

www.EarlyToRise.com

The Internet's
Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1761
Wednesday, June 21, 2006

Need Real Audio? Get it here for free

WEALTHY:
A Cold War leftover … for your portfolio (Charles Delvalle)

HEALTHY:
Type 3 diabetes?

WISE:
John Mellencamp on Woody Guthrie

ALSO
IN THIS ISSUE:

The
real secret of Starbucks' success (Robert Ringer)

Hotel-room
utopia (Michael
Masterson)

Add "ensorcelled" to
your vocabulary

*
Highly Recommended *

Get
in Now on the Raging Bull Market of the Coming Decade

As
far as investments go, it doesn t get much hotter than energy
and natural resources have been over the last few years.
If it comes out of the ground, it s been going up in price.
And if the last commodities bull market is any indication,
it will be years before we see the end of this bull run.

The
recent, widely anticipated market correction has presented
some amazing buying opportunities. One of these is a Midwestern
company that is sitting on 70,000 acres of highly productive
natural gas property in Texas. This property alone is worth
BILLIONS… and yet the company itself is valued at only
$100 million.

And
the best part is… this is just one part of this company's
multi-billion dollar portfolio of energy related assets.
My colleague, financial expert Andrew M. Gordon has written
a complete report on this opportunity. I
highly recommend you check it out... before this bull
starts running again.

-Will
Bonner

ETR
Insider Report: Fueling Your Profits

By
Charles Delvalle

"Charles,
hurry! I need the latest research. Russia is about to blow
the price of uranium sky-high!"

That's
what Andrew Gordon said as he ran past my desk.

I
knew he was working on the next issue of The
Wealth Advantage and his excitement piqued my interest.
I started digging. It turns out that Andrew was onto something
big. The uranium sector has been going nuts lately.

Here's
what I found out:

Apparently,
U.S. nuclear power companies have been getting cheap Russian
uranium from old Cold War nukes. Naturally, this upsets Russia.
They want to be paid market value for their uranium – which
is why they refused to make an HEU (Highly Enriched
Uranium) deal with U.S. utilities this past month.

That
means the U.S. – which depends on nuclear fuel to power 20
percent of the country – might have to look elsewhere for
a power source.

If
this impasse with Russia doesn't end, we could easily see
uranium hitting $100/pound – soon. And Andrew's picked a
company for his subscribers that's ready to explode right
along with it.

The
recommendation goes out to The
Wealth Advantage readers in a few weeks. So sign
up today to get on board, get the full story … and take
advantage of this amazing profit opportunity!

[Ed.
Note: Charles Delvalle is the Managing Editor of ETR's Money
Insight newsletter.]

"A
lot of Woody Guthrie's songs were taken from other songs.
He would rework the melody and lyrics, and all of a sudden
it was a Woody Guthrie song."

John
Mellencamp

Man,
Method, and Recasting

By
Robert Ringer

When
my dad and I used to talk about business, he would often
say, "It's all man and method." He was referring
to the reason one person fails while another succeeds in
the same business.

I
think about his words to this day, which is probably why
I've always been somewhat of a maverick. It's a high for
me to move ahead full speed with a project that everyone
insists won't work. "That's outdated"… "It's
been tried before" … "There's no market for it" … "The
business model is flawed" … blah … blah … blah.
Trust me, I've heard it all.

Double-Closing
Finesse

About
25 years ago, I read a fascinating article in Fortune about
an airplane broker (his name escapes me) who had made $15
million the previous year.

What
was interesting about this story was that the airplane broker
didn't work on a commission basis. In fact, he took great
pains to posit himself as a principal in the company rather
than a broker. He conducted his business much like the no-money-down
guys who are experts at real estate "double closings."

This
resourceful broker was in constant contact with wealthy people
and big corporations throughout the world. He made it a point
to be in touch with everyone who was looking to buy a used
airplane and to know what kind of plane they were interested
in. He also kept in close contact with entities that were
interested in selling their aircraft.

Whenever
he matched up a buyer and a seller, he would tie down the
seller at one price and get the buyer to sign a purchase
agreement at a higher price. The difference between the two
represented his profit, which usually was far greater than
the normal aircraft brokerage commission.

What
I recall most about the article is that this innovative broker
said he had created his own industry. When I read that statement,
I thought to myself, "No, he hasn't created a new industry.
He's simply recast an old one."

It
occurred to me that I had done the exact same thing when
I was a young real estate broker, positioning myself in such
a way that I was able to maintain control of negotiations
between buyers and sellers. As a result, I succeeded in drastically
reducing the frequency of having my commissions cut – or
completely eliminated. (I won't go into detail here, but
if you've read my book To
Be or Not to Be Intimidated?, you're familiar with
what I'm referring to.)

Later,
I employed the same kind of recasting technique when I became
an author. By publishing my own books, I was able to put
into place a "perception-preceding-reality" marketing
strategy to create three #1 best-sellers. I didn't invent
the book-publishing industry; I simply recast it in a manner
that no one had previously attempted.

The
reason my marketing strategy had never been attempted is
that no one believed it would work. But I had learned years
earlier that if something has never been tried, it might
be the best of all reasons why you should consider it.

My
exploits, however, are small potatoes compared to an endless
number of examples that come to mind. Following are two of
my favorites.

Recasting
the Image of Glitter Gulch

If
Bugsy Siegel invented Las Vegas, then Steve Wynn reinvented
it. In fact, one could argue that he reinvented the entire
gaming industry (the politically correct euphemism for the
more straightforward "gambling industry").

Wynn
is the ultimate recasting genius. When he built his first
mega-success – the Mirage – in 1990, Las Vegas was in the
doldrums. Worse, experts seemed to be in agreement that its
continued decline was inevitable because the whole concept
of Las Vegas was outdated.

It
was in the face of such negativism that Wynn raised $600
million – much of it through junk-bond king Michael Milken
– to build his dream hotel. The majority opinion was that
he was headed for a catastrophic fall, especially when word
got out that the Mirage would need to do $1 million a day
in business just to break even.

But
the Mirage not only prospered, it spawned a nonstop building
boom in Vegas that is still going strong. Wynn's first extravaganza
transformed the entire city and the way people around the
world viewed it.

Luxury
hotels certainly were nothing new to Las Vegas. What was
new was the idea of a mega-luxurious, mega-themed, self-contained
resort – with a family environment and tight corporate controls.
The real-to-life volcano that explodes every 15 minutes in
the evening at the Mirage is still a major Las Vegas tourist
attraction.

After
the Mirage, Wynn went on to build Treasure Island, Bellagio,
and Wynn Las Vegas, all spectacular mega-resorts, as well
as many other gambling resorts throughout the U.S. and abroad.

The
Advent of Designer Coffee

But
perhaps the best story about recasting an entire industry
is that of Starbucks founder Howard Schultz, who was featured
in a 60 Minutes interview with Scott Pelley.As a young
man, Schultz was a coffeemaker salesman who one day paid
a fateful sales visit to Starbucks, a local coffee-bean shop
in Seattle.

He
immediately fell in love with the atmosphere of the place
and, after working there for a time, came up with the idea
of opening a coffee bar on the premises. But the owners turned
down his idea … because they didn't want to get into the
restaurant business.

As
a result, Schultz left Starbucks and opened his own coffee
shop, Il Giornale. By 1987, Starbucks had expanded to six
stores, and Schultz was given the opportunity to buy the
little chain for $3.8 million.

Keep
in mind that this came at a time when coffee sales were down
in the U.S. and the world was seemingly moving too fast for
people to slow down, relax, and have a cup of java like they
did in the good old days.

But
Schultz had a vision – and the salesmanship and marketing
skills to transform his vision into reality. Above all, he
had incredible chutzpah – an invaluable asset that most great
entrepreneurs are not shy about putting to use. In the face
of declining coffee sales in the U.S., he charged $3 for
a cup of the world's dullest and most common drink – and
had the audacity to serve it in a paper cup!

If
customers were being taken for a ride, it was a ride they
loved – to the tune of 227 million gallons of coffee a day
… 40 million customers a week … 11,000 stores operating
in 37 countries … opening five new stores a day … $29
billion in sales … doubling sales every three years. This
in an industry that was thought to be all but dead.

Of
course, with Schultz's recast version of the coffee shop,
we're no longer talking about a dull drink. Starbucks now
stands for designer coffee – 55,000 possible combinations
at last count. Schultz has proven to be a master of hype,
literally developing a "coffee culture" by making
coffee sexy and mysterious.

Schultz's
hype was at its peak in the Pelley interview when he said, "We're
in the business of human connection and humanity … creating
communities and a third place between home and work. Our
approach for 30 years has been unique and different – not
better, just different."

Mind
you, Schultz didn't mouth these words with a perfectly straight
face, but he did say them with enthusiasm. And the words
that struck home most were, "Not better, just different." So
different that a $10,000 investment in Starbucks in 1987
would be worth $5 million today.

Now
that's what you call successful recasting.

Today's
Action Plan

Walt
Disney and a mouse recast the amusement-park industry into
the world's largest shopping mall. McDonald's recast the
hamburger stand into the fast-food business. Wolfgang Puck
recast the gourmet-chef profession into the gourmet-chef
conglomerate. CNN recast the television broadcasting industry
into the 24-hour-news channel … and Fox News came along
20 years later to recast it yet again.

The
point Robert Ringer is making today is that there's gold
in old – old ideas, old movies, old TV shows, old books -
things that have been around forever. In fact, if a service
or product has hit bottom, it just might be the perfect time
for an entrepreneur (like you) with vision to revive it,
recast it, and create a whole "new" and profitable
industry in the process.

Not
sure how to do it? Check out Robert's personal-development
books on CD

*
Highly Recommended *

Do
You Need To Start Out Small?

If
you don't have an Internet business yet, or if your company
is smaller than $1 million then you need something different…
something that lets you start off small.

One
man I know turned $10 into over $500,000. How's that for
starting small!

Let
me show you how to get a similar Internet income stream
running for almost nothing.

-
Patrick Coffey

Watch
Your Blood Sugar … Preserve Your Brain Power

By
Jon Herring

For
years, we have known that diabetics have about a 65 percent
increased risk of developing Alzheimer's. And recently, Brown
Medical School researchers found a new connection between
these two diseases when they discovered that insulin is not
only produced in the pancreas but also in the brain.

In
their study of brain tissue from 45 Alzheimer's patients,
they also found insulin abnormalities quite similar to those
associated with advanced stages of diabetes. Furthermore,
the brains of those with Alzheimer's had abnormal protein
deposits similar to deposits in the pancreas of diabetics.

The
team concluded that Alzheimer's is actually a new form of
diabetes, which they call "Type 3." Other experts
characterize the discovery differently – but one thing is
clear: Abnormal blood sugar metabolism can lead to diabetes
AND severe neurodegeneration.

This
is just another bit of news to remind you to take your blood
sugar levels very seriously. Avoid sugars, fruit juices,
and refined carbohydrates … and work out vigorously three
to four times per week. You will have greater mental energy,
your mood will be elevated, and your risk of ALL degenerative
diseases will be much diminished.

(Reference: BBC)

Notes
From Asia: How to Stock a Hotel Room

By
Michael Masterson

At
the Shangri-La Hotel in Xian, we've been upgraded – I'm not
sure why – to an executive suite. (This is the second time
we've been upgraded to a suite. What gives?) Our living room
is big enough to hold a table and chairs, a seating area,
and a desk. Off the large bedroom is a spacious, marble bath.

The
bed linens are crisp and white. Flowers bloom in every room.
A large bowl of fruit sits on the living room table, silverware
and napkins beside it.

And
the view of the city, from eight stories, is inspiring. Like
Beijing, Xian is a bustling, bursting-at-the-seams city with
clean roads, green parks, and lots of new buildings. The
only negative: smog. The receptionist denies that it's smog.
She says "The farmers are burning something in the fields." And "The
weather will be good tomorrow." The valet gives us the
same story. We'll see.

The
spaciousness, cleanliness, decor, and vista of our suite
put it in a level-one category for hotel accommodations.
Not the poshest room we've ever stayed in, but for $250 a
night, it's pretty amazing – like just about everything else
in China.

What's
really remarkable about this suite is the abundance of little
amenities: It has everything I've ever seen in a hotel room,
plus a whole lot more – including a copy of James Hilton's Lost
Horizon available for purchase beside the bed. (This
is, after all, the "Shangri-La" Hotel.)

If
you decide to go into the B&B or hotel business and want
to astound your guests with thoughtfulness, use this checklist:

an
abundant fruit basket

a
small bottle of complimentary wine and two wine glasses

two
sets of robes, one terrycloth and the other silk

a
fully stocked mini-bar

an
easy-to-use safe

four "free" bottles
of water

a
fully equipped desk, including a tray with rulers, staples,
paper clips, etc.

a
fax machine

high-speed
Internet (cable and wireless)

a
welcome letter from the manager

a
sofa table stacked with hardbound books on China

coffeepot,
cups, and a selection of coffees

a
basket of toiletries for women, including skin creams,
hair products, etc.

a
packet of toiletries for men, including razor, shaving
cream, and aftershave

in
the evening, cotton slippers beside the bed, cookies
on the night table, and a rose on the sheets

*
Advertisement *

Revealed:
4 startling reasons why Wall Street is WRONG about Oil!

$375 Million Commodities trader Larry Edelson identifies potential
triple digit gains with his TOP TAKEOVER PLAY for 2006. Larry
was one of the first to predict crude would soar to over $60,
when it was trading at $10 a barrel in 2001. Click
here now and download the flash bulletin. A $79 Value – yours
FREE!

Word
to the Wise: Ensorcelled

"Ensorcelled" is
bewitched, under a spell. The word is derived from the French
for "sorcerer."

Example
(as used by Gina Bellafante in a New York Times review
of the movie "The Devil Wears Prada"): "She
is so ensorcelled by [her boss] that she now uses [the word
'crisis'] when harm befalls a set of accessories."

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson? Want
to know the secrets to his success? Have a perplexing
business problem? ETR welcomes your thoughts. Post
them online at  http://speakoutforum.com/forum/

or
send questions directly to Support@EarlyToRise.Com

ALL
CONTENTS OF THIS E-MAIL ARE COPYRIGHT 2006 BY ETR,
LLC.ALL RIGHTS RESERVED: REPRODUCING ANY PART OF
THIS DOCUMENT IS PROHIBITED WITHOUT THE EXPRESS WRITTEN
CONSENT OF EARLY TO RISE. Protected by U.S. Copyright
Law {Title 17 U.S.C. Section 101 et seq., Title 18
U.S.C. Section 2319}:

Infringements
can be punishable by up to 5 years in prison and
$250,000 in fines. Are
you having trouble receiving Early to Rise messages?

Ensure
that Early to Rise gets delivered to your email box,
click below:http://www.earlytorise.com/whitelisting.htm

If
you'd like to suggest Early To Rise to a friend,
please point them to:http://www.earlytorise.com/SuccessPartnership.htm

To
BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/

or
email support@earlytorise.com

NOTE:
If URLs do not appear as live links in your e-mail
program, please cut and paste the full URL into the
location or address field of your browser. Disclaimer:
The inclusion of an ad in ETR does not constitute
an explicit endorsement. It does mean that as far
as I know the product is not a rip-off. When I really
like a product and want you to buy it I'll tell you
explicitly. Otherwise, view these ads the way you
would commercials on TV or display ads in the back
of your favorite magazine. Check them out. Make a
decision. If you don't like, ask for a refund. (All
products sold here will carry refunds.)

Nothing
in this e-mail should be considered personalized
investment advice. Although our employees may answer
your general customer service questions, they are
not licensed under securities laws to address your
particular investment situation. No communication
by our employees to you should be deemed as personalized
investment advice.We expressly forbid our writers
from having a financial interest in any security
recommended to our readers.

All
of our employees and agents must wait 24 hours after
on-line publication or 72 hours after the mailing
of printed-only publication prior to following an
initial recommendation.Any investments recommended
in this letter should be made only after consulting
with your investment advisor and only after reviewing
the prospectus or financial statements of the company.

All
material on this site is provided for information
only and may not be construed as medical advice or
instruction. No action should be taken based solely
on the contents of this information; instead, readers
should consult appropriate health professionals on
any matter relating to their health and well-being.

www.EarlyToRise.com

The Internet's
Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1760
Tuesday, June 20, 2006

Need Real Audio? Get it here for free

WEALTHY:
3 reasons to buy gold … now (Charles Delvalle)

HEALTHY:
Go nuts for nuts

WISE:
Isaac Bashevis Singer on art

ALSO
IN THIS ISSUE:

What
Amazon.com can learn from IKEA (David Cross)

Michael
Masterson's four a.m. e-mail epiphany

Add "ameliorate" to
your vocabulary

*
Highly Recommended *

The
Edge You Need to Pull Ahead of the Investment Pack

Money
Insight is making
a habit of beating the herd to the punch. And if
you'll take just five minutes a week to read it,
you will automatically gain the edge you need to
pull ahead and stay ahead of the pack.

Every
week Money Insight digs deep into little known investment
trends that are changing the investment landscape as
we know it. Silver… gold… alternative energy… emerging
technology…income investments… boring old blue chips.
It doesn't matter what it is. We do the dissecting. All
you have to do is read our conclusions and related advice.
And it only takes a few minutes.

Money
Insight shows you how to invest safely and securely,
to enjoy profits and protection… week after week, month
after month, and year after year. To find out how you
can profit from the next key trend, subscribe
to Money Insight today.

Good
investing,

-Will
Bonner

The
Gold Bull Still Has Horns

By
Charles Delvalle

Two
months ago, we told our Money
Insight readers that gold had gone up too far, too
fast and was awaiting a correction. After climbing to over
$750 an ounce, that correction arrived.

Now,
at around $570 an ounce (significantly below its peak price),
this precious metal is ready to buy. It's found its bottom
and is poised to rise again due to three factors:

1.
Russia's recent announcement to double its gold reserves
to 10 percent.

2.
China's stated intention to diversify its $875 billion
in reserves. (Hey, if China follows Russia's lead and puts
10 percent into gold, $87.5 billion worth of gold will
vanish from the market. And let me tell you, $87.5 billion
in purchases is enough to elevate this market DRASTICALLY.)

3.
South Africa's announcement of a 10 percent decline in
production this past year. (A steep drop for the world's
biggest gold supplier.)

If
you have no precious metals in your portfolio, go ahead and
allocate three to four percent of your money to buying gold.

[Ed.
Note: Charles Delvalle is the Managing Editor of ETR's Money
Insight newsletter.]

""The
greatness of art is not to find what is common but what
is unique.".

-
Isaac Bashevis Singer

Keeping
the U in USP

By
David Cross

My
eldest son, Daniel, is caring, intuitive, and sensitive to
others' thoughts and feelings. Daniel seems to know how to
make people feel good just by being there, being himself.
It's part of what makes him unique.

In
marketing, we call the unique aspect of a product's (or service's) personality its
Unique Selling Proposition or USP. It's what makes it stand
out from the competition and give consumers a reason to buy
it. And the more unique (better differentiated) it is, the
more others may want to emulate it.

If
you expect that your USP will stay unique for the long haul,
you're sadly mistaken. Because your USP is vulnerable to
imitation, you have to be ready to make constant improvements
to your product so it will remain special and desirable.

Updating
the "U"

Your
product's biggest strength could wind up being its Achilles'
heel. It could lull you into a sense of security and complacency,
which could slowly but surely eat away at your product's
uniqueness … and the power of your USP.

In Message
#1717, Michael Masterson refers to the gradual disintegration
of a product or service's quality as "incremental
degradation."

Incremental
degradation can happen because of something you do … or
because of something you don't do … or simply because
of market forces that you can't control. That's why you always
have to innovate – combining top-notch service with new features.
Without continual innovation, your product risks losing its
USP … and becoming bland, ordinary, and unoriginal.

You
could try to maintain the status quo, but the natural tendency
of a market is for constant change, growth, and evolution.
Aside from that, there is one overriding reason why you must
constantly strive to improve your product and make sure your
USP stays unique: competition. If you leave things as they
are, you can bet your competitors will either "creatively
swipe" your ideas (as management guru Tom Peters, author
of In
Search of Excellence, puts it) or they will create
ideas and products that improve upon what you already offer
… and which may be more attractive to customers.

Netflix,
for example, developed a unique way of doing business – allowing
subscribers to pay a monthly fee to rent unlimited DVDs via
its website. But though this business model is protected
by two patents, Blockbuster is now doing the same thing.
A reminder of how easily "unique" products and
services can be adopted by another company.

Fix
It Yourself Before Someone Else Does

If
you have a great product, service, or business model, now
is the time to look at ways to improve your USP … before
someone else copies it and you have to. One way to
stay ahead of the hungry pack is to target your own weaknesses.

Let's
return to our friends at Netflix.

I
love Netflix. Its USP is very appealing: no more trips to
the video store … no more late fees … and no cost to
return the DVDs. (Return postage is prepaid.) But this business
model is not difficult to copy. In addition to Blockbuster,
there are more than 10 companies in the United Kingdom alone
that offer similar services.

So
what could Netflix do now to differentiate itself from the
competition?

Well,
one problem with the Netflix service is the time it takes
to mail the DVDs. You don't get your next movie until the
company receives the one you sent back. But they could ameliorate
the time-delay problem by offering a new feature. Subscribers
could note on their online accounts that they've just mailed
back a DVD … and Netflix could immediately send out the
next DVD in the queue.

The
benefit to a subscriber is obvious: You get your next movie
faster. The benefit to Netflix is better stock management,
as the subscriber tells them when they can expect a DVD.
Netflix also strengthens its USP. The risk to Netflix? The
DVD may get lost in the mail or an unscrupulous subscriber
could keep it – but the company already has procedures to
handle those situations.

The
point is, if Netflix can lessen the time delay, they have
a chance to leap ahead of other DVD-by-mail services …
and regain their "unique" position in the market.
For a while.

Too
Much of a Good Thing

Here's
another example.

One
of the strengths of Amazon.com is its extensive range. This
is also one of its greatest weaknesses, because it can overload
people with a bewildering array of choices.

My
wife and I are currently researching infant car seats. Like
all parents, the main feature we're looking for is safety.
But Amazon.com allows me to browse hundreds of seats by many
features … except by independent safety rating.
Adding such a feature would be enormously helpful.

By
studying the core reasons people buy certain products, Amazon.com
could improve its search tool – and possibly its sales -
by categorizing products according to those core buying reasons.
Helping people actually find what they want – one
relevant needle in the huge haystack of choice – will significantly
strengthen Amazon.com's USP.

IKEA
Got It Right!

Founded
in 1943 in a small Swedish town, IKEA now has more than 230
furniture stores in 35 countries … and it continues to
grow.

IKEA's
website introduced a cool search feature recently – "Ask
Anna" – which is one of the best search engines I've
ever used in my 13 years on the Internet.

Try
it. Visit IKEA.com and type in a search term. I clicked Ask
Anna and typed in "baby furniture." I was immediately
directed to a page with everything I needed. Simple, quick,
and effective. "Office desks." Done. "Bookshelves." Found.

IKEA
saw clearly how confusing its vast array of products can
be – and this new search feature allows for a nearly painless
Web experience. (Now, if only I could put their flat-pack
furniture together!)

IKEA
has made a very successful business out of providing people
and businesses with affordable, well-designed furniture.
Helping customers find what they are looking for online is
just one way the company has stayed on its toes and out of
reach of competitors.

When
working to improve, enhance, and innovate your company's
USP, keep the following in mind:

1.
Change is good. Whether you drive the change or are at
the mercy of change that you didn't initiate, it must happen
for progress to be made. All nature – including the nature
of the marketplace – abhors stagnation.

2.
The best changes are based on your customer's needs.
So, when brainstorming for ideas, focus on changes that
will best serve your customers and fit well with your core
business model.

[Ed.
Note: David Cross is Senior Internet Consultant to Agora
Publishing in Baltimore.]

Today's
Action Plan

Maintain
your competitive edge by constantly asking yourself these
questions:

What
makes our company's USP strong?

How
can its strengths reveal its potential Achilles' heel?

Who
does – or could do – it better?

How
can we improve our USP – and keep our business successful
– by offering our customers more/better services and
product features?

What
can we do to make sure we deliver the promise our USP
makes?

How
can we make it simpler for our customers to buy from
us?

*
Highly Recommended *

You
Deserve Answers…And Now You're Going to Get Them

If you haven't gained the wealth you crave,
you need to do something differently.

Why? Because all change, all progress begins with a single
decision, a single action.

Are you ready to seize the final piece of the puzzle? The
missing ingredient to coast you all the way to financial
freedom? You deserve answers and now you?re going to get
them.

In just 30 days from today your life could be in an entirely
different place.

Don't
delay.


- Charlie Byrne

The
Cholesterol-Lowering Power of Nuts

By
Jon Herring

During
the low-fat/no-fat madness of the past few decades, nuts
got a bad rap because of their high fat content. But as you
know from reading Early to Rise, eating fat does not
make you fat. And, as long as you're eating healthy fats,
it doesn't contribute to heart disease either. In fact, you
can reduce your risk of heart disease by consuming healthy
fats – and nuts are full of them.

Some
nuts have also been shown to have a powerful, positive effect
on cholesterol levels. According to a recent review of studies
performed by researchers in South Africa, eating 1.5 ounces
of nuts per day for four weeks resulted in the following
reductions in LDL cholesterol:

Peanuts:
6.4 percent
Walnuts: 7.5 percent
Almonds: 7.8 percent
Pecans: 13.4 percent

Nuts
are also slow to digest, so they satisfy your appetite longer
than most foods. So grab a couple of bags the next time you're
at the store, and snack on a few handfuls every day.

Notes
From Asia: The Trouble With E-mail Conversations

By
Michael Masterson

I'm
writing this at four a.m. in Shanghai, after having spent
an hour catching up on my e-mail. Yes, I am against doing
e-mail first thing in the morning. But if I don't get to
it now, I'll never get to it later, once we begin our daily
cross-cultural marches. Besides, morning here is nighttime
in the U.S.

Of
the 64 e-mails I answered today, one illustrates a major
problem with these electronic "conversations."

It's
actually a series of four e-mails from the investment committee
of one of my clients. We have been discussing the possibility
of increasing the company's stake in one of its affiliates,
and the issue is complicated for several reasons. The investment
committee is very much undecided about whether or not to
take up the opportunity, so we've been e-mailing about it
for more than a week now.

I'm
not sure we'll be able to come to a conclusion by e-mail
– and if we do, I'm not convinced it will be the best decision
we can make. The problem is that e-mail is a static communication
medium. It does not give you the chance to have a discussion
with a lot of quick back and forth between parties.

When
you can speak fluidly, allowing for interruptions and conversational
restarts, you can give your main idea a good test. You can
challenge and defend it quickly. You can come up with new
ideas on the spot.

When
you are communicating by e-mail, the conversation can't get
itself into a rapid flow. Each piece of the conversation
is composed and read separately. This fragmentation slows
down the thinking process and makes it more likely that participants
will lock into positions they might abandon in a more fluent
conversational arena.

The
bottom line is this: If you need to have a group of people
involved in a complex discussion, use e-mail to allow each
one to articulate his initial ideas and/or opinions. But
then switch to a teleconference or a face-to-face meeting
to work through the complexities and arrive at a decision.

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Word
to the Wise: Ameliorate

To "ameliorate" (uh-MEEL-yuh-rate)
is to improve or make better.

Example
(as used by David Cross today): "[Netflix] could ameliorate
the time-delay problem by offering a new feature."

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson?

Want
to know the secrets to his success? Have a perplexing
business problem? ETR welcomes your thoughts. Post
them online at  http://speakoutforum.com/forum/

or
send questions directly to Support@EarlyToRise.Com

ALL
CONTENTS OF THIS E-MAIL ARE COPYRIGHT 2006 BY ETR,
LLC.ALL RIGHTS RESERVED: REPRODUCING ANY PART OF
THIS DOCUMENT IS PROHIBITED WITHOUT THE EXPRESS WRITTEN
CONSENT OF EARLY TO RISE. Protected by U.S. Copyright
Law {Title 17 U.S.C. Section 101 et seq., Title 18
U.S.C. Section 2319}:

Infringements
can be punishable by up to 5 years in prison and
$250,000 in fines. Are
you having trouble receiving Early to Rise messages?

Ensure
that Early to Rise gets delivered to your email box,
click below:http://www.earlytorise.com/whitelisting.htm

If
you'd like to suggest Early To Rise to a friend,
please point them to:http://www.earlytorise.com/SuccessPartnership.htm

To
BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/

or
email support@earlytorise.com

NOTE:
If URLs do not appear as live links in your e-mail
program, please cut and paste the full URL into the
location or address field of your browser. Disclaimer:
The inclusion of an ad in ETR does not constitute
an explicit endorsement. It does mean that as far
as I know the product is not a rip-off. When I really
like a product and want you to buy it I'll tell you
explicitly. Otherwise, view these ads the way you
would commercials on TV or display ads in the back
of your favorite magazine. Check them out. Make a
decision. If you don't like, ask for a refund. (All
products sold here will carry refunds.)

Nothing
in this e-mail should be considered personalized
investment advice. Although our employees may answer
your general customer service questions, they are
not licensed under securities laws to address your
particular investment situation. No communication
by our employees to you should be deemed as personalized
investment advice.We expressly forbid our writers
from having a financial interest in any security
recommended to our readers.

All
of our employees and agents must wait 24 hours after
on-line publication or 72 hours after the mailing
of printed-only publication prior to following an
initial recommendation.Any investments recommended
in this letter should be made only after consulting
with your investment advisor and only after reviewing
the prospectus or financial statements of the company.

All
material on this site is provided for information
only and may not be construed as medical advice or
instruction. No action should be taken based solely
on the contents of this information; instead, readers
should consult appropriate health professionals on
any matter relating to their health and well-being.

http://www.earlytorise.com/

The
Internet's Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1759
Monday, June 19, 2006

Need Real Audio? Get it here for free

WEALTHY: Your money … their ideas

HEALTHY: How the health care crisis affects car prices

WISE: Charles de Gaulle on China

ALSO IN THIS ISSUE:

Give me a hunk of that pie! (Michael Masterson)

Fun facts about China (Michael Masterson)

Add the word "solicitous" to your vocabulary

* Highly Recommended *

Do You Need To Start Out Small?

If you don't have an Internet business yet, or if your company is smaller than $1 million then you need something different… something that lets you start off small.

One man I know turned $10 into over $500,000. How's that for starting small!

Let me show you how to get a similar Internet income stream running for almost nothing.

- Patrick Coffey

Cherry-Picking Ideas From the Pros

By Andrew Gordon

I'm no big fan of mutual funds. (The vast majority of them have done worse than their benchmark index during the last five years, according to Standard & Poor's.) But to get new ideas about possible investments, it's worth studying the few that consistently perform much better than their indexes.

To find these top performers, go to Morningstar's fund screener. Use the pull-down menus to choose "domestic stocks" for fund group … "at least five years" for manager's tenure … and "less than $200 million" for total assets. Check the 5-star box in the "Ratings and Risk" category. Then click "show results" to get a list of funds.

You'll be tempted to select those funds with the biggest year-to-date returns. Don't. It's only June. And with funds, even one-year and three-year returns don't mean much. Instead, click on the funds with the smallest total assets – for example, Manor Growth, which has $3 million in assets.

To see the companies a fund has invested in, click on "portfolio" and then "top 25 holdings." Manor Growth, for instance, has only 34 stocks. In other words, it's a fund with fairly concentrated holdings. (And the more concentrated the holdings, the more important each stock is to the fund.)

You can see that Manor Growth's top 25 holdings are very stable … that their biggest category is utilities … and that they like to hold big growth companies. This indicates that Manor Growth's managers haven't panicked because of the market dip and that they evidently see energy and consumer goods as good sectors to be in. (Morningstar will even allow you to check out which energy and consumer goods companies are Manor Growth's favorites.)

Do this for a few other "concentrated" funds, and you'll begin to get a feel for how the more successful professionals are approaching the market. But don't blindly follow the investment strategies being used by any one fund, no matter how successful it is. Your conclusions on what to invest in should always be your own. It's your money, after all.

[Ed. Note: Andrew Gordon, ETR's financial expert, is the editor of our new investment service, Income Advantage. Each month, Andrew uncovers dividend paying companies that combine a high level of safety with generous yields. If you'd like to be one of the first to learn about it, send an email to incomeadvantage@etrfeedback.com.]

"China is a big country, inhabited by many Chinese."

- Charles de Gaulle

Notes From Asia: A Front-Row Seat to China's Boom

By Michael Masterson

Arriving in Beijing, we are amazed. First, by the cleanliness of the airport. And then by the efficiency of the passport and immigration personnel. Stepping into the arrival zone, K and I are greeted by two valets from our hotel who welcome us in English, take our bags, and escort us to a waiting van. The driver gives us bottles of water and cold towels to refresh ourselves. We sit back and learn something about China:

Its population, at 1.3 billion, has more than doubled since 1950.

There are 100 cities in China with populations of 1 million or more.

Its land mass is the third-largest in the world (after Russia and Canada).

Looking out the van window, we remark on the good condition of the road and how pretty everything is. Potted flowers line the median. Along the roadsides, poplar trees. "Why doesn't anyone talk about how clean this city is?" we want to know. We imagine how disappointed a Beijing tourist in New York or Miami might be.

Our hotel is large and modern and, again, immaculate. The service – we are not surprised to discover – is superb, from the doormen who rush to grab our bags, to the greeters who welcome us as we step through the revolving doors, to the smiling receptionists, solicitous concierges, capable operators, et al. Everyone is courteous, smart, and efficient. Nothing is ignored or neglected.

Only in Asia can you enjoy service this good. It's undoubtedly a result of the unusual combination of a highly cultivated – yet largely poor – population. It will be interesting to see if, as China becomes wealthier, its service declines.

We take a walk in the afternoon and are once again amazed – this time by the size and modernity of the city. This is not at all what we expected: dirt roads … drab, Communist-era buildings … gloomy people … etc. We had heard stories about how big and impressive Shanghai is, with its towering buildings of steel and glass – but we had heard nothing much about Beijing.

These days, there are four million cars circulating through Beijing, our guide tells us. Just five years ago, there were only a few hundred thousand. Everywhere we look, new buildings are going up and every good-sized parcel of land is being prepared for some future construction. In preparation for the 2008 Olympics, all the beautiful wooden palaces and pagodas are being restored. And bustling workers are everywhere – repairing roofs, trimming hedges, relining sewers, fixing streetlights, repainting woodwork, and sweeping the pavement.

You can't help but have the thought everyone seems to have when they come to China: This country is booming.

To me, it feels like good news. The bigger and stronger their economy gets, the more opportunity there will be for everyone, including Americans. But many people have a very different reaction to China's growth – including two of my most-valued colleagues, BP and EP.

"We'd better get on the ball," BP told me. "At this rate, they'll be way ahead of us in no time. They are already making everything we buy. And now, with all this building, they are going to be using up all the oil and gas."

"China's growth has hit us in the construction industry," EP, a real estate developer in South Florida, said. "They are buying up all the cement and steel they can get their hands on, and it's sent our costs skyrocketing."

Only six percent of China's population is middle-class, our guide tells us. Still, that's 90 million people. If that population triples in the next 10 years (which is probably a conservative estimate), that means the country's consumer economy in 2015 will be as big as the U.S. economy is today.

Why would that be a threat to us? It means more stuff we can sell them – assuming, of course, that we have something useful to sell in 2015.

I go back to thinking about how I think about business. When I hear that one of my competitors is having a booming year, I am happy. That seems like an opportunity for my business to boom next year or the year thereafter. The more business the competition does, I figure, the more they will spend on marketing. And the more they spend on marketing, the greater the number of people we will have in our mutual marketplace.

If the marketplace gets bigger, so, too, does my opportunity. If my competitor is currently doing a better job than I am in developing that market, good for him. I'm confident enough in my own abilities to believe that, sooner or later (probably sooner), I'll figure out why he's doing so well and use that understanding to create products, projects, and promotions that will fuel my growth.

It may be that the essential difference between liking and fearing China's growth rests in a different view of the nature of the market. If, on the one hand, you think of the market you are in as a fixed thing – a pie of a certain fixed size – then the size of your competitor's slice directly affects the size of your own. If, on the other hand, you believe that the market is infinitively expandable – that the size of the pie can get larger ad infinitum – then you would welcome any and all growth, because it would mean more opportunity for you.

I suppose there are fixed markets in the business world in which it might make sense to run a business with a mine-versus-yours mentality. But most of the industries I've been in – from bars and restaurants to publishing to real estate – expanded and contracted over the years depending on how much marketing was being directed at them.

I consider it to be an advantage to see the world of opportunity as I do, because it allows you to put all your energy and enthusiasm into marketing and product development. When you view the business world as a fixed-pie, you end up spending too much of your time spying on and worrying about the competition.

Today's Action Plan

Instead of worrying about how your competitors are going to "beat" you, look to them as a source of opportunities. Ask yourself, "What are my competitors doing that's working? What can I do to profit from their growth?"

You might find that your competitor is taking advantage of a side of your business that isn't getting the attention it deserves. And that's a cause for celebration, not fear.

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The Quotable Mr. Franklin: On Enemies …

"Enemies do man more good than harm. They point out to us our faults; they put us upon our guard; and help us to live more correctly. The best men have always had their share of envy and malice of the foolish and wicked, and a man has therefore some reason to be ashamed of himself when he meets with none of it. My good friend Rev. Whitefield once said, When I am on the road and see boys in a field pelting a tree, though I am too far off to know what tree it is, I conclude it has fruit on it."

(Source: The Compleated Autobiography, by Benjamin Franklin, compiled and edited by Mark Skousen) 

General Motors: Latest Victim of the "Economy of Disease"

By Jon Herring

A few days ago, Early to Rise sent you a message from Dr. Mark Hyman, M.D. In that e-mail, Dr. Hyman wrote: 

"We are facing a national crisis, and it's one that the government, food, and pharmaceutical industries seem to want to ignore. The reality is that this is the WORST crisis in the history of our nation. We are facing an epidemic of obesity and related diseases that, if not solved, will bankrupt our society." 

You might have read that and thought that Dr. Hyman is an alarmist. Surely the health care crisis will not "bankrupt our society," will it? Actually, it is already happening.

Consider General Motors … 

Last year, health care expenses for employees and retirees added $1,525 to the cost of every vehicle the company produced. In fact, GM now spends more for Blue Cross than it pays to any steel or rubber producer. And while the company has a market value of $14 billion, it has more than $64 billion worth of unfunded healthcare obligations.

There's not much you can do to change the "economy of disease." But you do have control over your own health. If proper nutrition and daily exercise are a part of your routine, you are doing your part.

It's Good to Know: About China

By Michael Masterson

English is the most widely spoken foreign language in China. Millions of Chinese study English, beginning in primary school. Universities offer several specialized programs, including Tourism English and Business English.

The official policy in China is one child per family. This policy, meant to reverse the population explosion that the Communists created, has succeeded in reversing population growth. But the longstanding Chinese cultural preference for boy babies has resulted in some reprehensible practices, such as gender-based abortions and baby selling.

The Chinese invented the art of working with lacquer about 2,500 years ago, during the feudal Zhou dynasty. Lacquer is used to decorate boxes, fans, plates, musical instruments, furniture, and the pillars of temples and palaces.

China is the world's longest-running civilization. During the Xia dynasty, 4,000 years ago, the Chinese were using a written language and had mastered making silk.

Among the many firsts the Chinese can claim are the production of cast iron in the 4th century BC (1,800 years before Europe discovered it), paper in the 1st century (1,000 years before Europe), block printing in the 9th century (500 years before Europe), and mechanical clocks (powered by the water-wheel) in the 8th century. Other firsts include suspension bridges, the foot stirrup (which revolutionized cavalry warfare), and (the two every Westerner knows) gunpowder and rockets.

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Word to the Wise: Solicitous

Someone who is "solicitous" (suh-LIS-ih-tus) expresses extreme care or concern. The word is derived from the Latin for "to move, to stir."

Example (as I used it today): "The service – we are not surprised to discover – is superb, from the doormen who rush to grab our bags, to the greeters who welcome us as we step through the revolving doors, to the smiling receptionists, solicitous concierges, capable operators, et al."

Michael
Masterson
Copyright ETR, LLC, 2006

Have a
Question for Michael Masterson?

Want to
know the secrets to his success? Have a perplexing business
problem? ETR welcomes your thoughts. Post them online
at http://speakoutforum.com/forum/ or send
questions directly to Support@EarlyToRise.Com

ALL
CONTENTS OF THIS E-MAIL ARE COPYRIGHT 2006 BY ETR, LLC.ALL
RIGHTS RESERVED: REPRODUCING ANY PART OF THIS DOCUMENT IS
PROHIBITED WITHOUT THE EXPRESS WRITTEN CONSENT OF EARLY TO
RISE. Protected by U.S. Copyright Law {Title 17 U.S.C.
Section 101 et seq., Title 18 U.S.C. Section 2319}:

Infringements can be punishable by up to 5 years in prison
and $250,000 in fines. Are you having trouble receiving
Early to Rise messages?

Ensure that Early to Rise gets
delivered to your email box, click below:http://www.earlytorise.com/whitelisting.htm

If you'd like to suggest Early To Rise to a friend,
please point them to:http://www.earlytorise.com/SuccessPartnership.htm

To BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/ or email
support@earlytorise.com

NOTE: If
URLs do not appear as live links in your e-mail program,
please cut and paste the full URL into the location or
address field of your browser. Disclaimer: The inclusion of
an ad in ETR does not constitute an explicit endorsement. It
does mean that as far as I know the product is not a
rip-off. When I really like a product and want you to buy it
I'll tell you explicitly. Otherwise, view these ads the way
you would commercials on TV or display ads in the back of
your favorite magazine. Check them out. Make a decision. If
you don't like, ask for a refund. (All products sold here
will carry refunds.)

Nothing in this e-mail should be considered
personalized investment advice. Although our employees may
answer your general customer service questions, they are not
licensed under securities laws to address your particular
investment situation. No communication by our employees to
you should be deemed as personalized investment advice.We
expressly forbid our writers from having a financial
interest in any security recommended to our readers.

All of our employees and agents must wait 24 hours
after on-line publication or 72 hours after the mailing of
printed-only publication prior to following an initial
recommendation.Any investments recommended in this letter
should be made only after consulting with your investment
advisor and only after reviewing the prospectus or financial
statements of the company.

All
material on this site is provided for information only and
may not be construed as medical advice or instruction. No
action should be taken based solely on the contents of this
information; instead, readers should consult appropriate
health professionals on any matter relating to their health
and well-being.

www.EarlyToRise.com

The
Internet's Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1758
Saturday, June 17, 2006

WEALTHY: Why
our economy is "turning Japanese" (Harry Dent)

HEALTHY:
The truth about green tea

WISE:
Alan Cox on making predictions

ALSO
IN THIS ISSUE:

Activating
your "automatic success" mechanism (Matt Furey)

I'm
in the air … and in a quandary (Michael
Masterson)

Add
the word "demographic" to your vocabulary

*
Highly Recommended *

Your
Invitation to Join a Small Group Of "Freedom Fighters" In
Our Nation's Heartland This July

Your
five day mission: Reclaim your personal liberty… declare
your self-reliance… and seize financial independence forever.

This
July 12th to 16th, we're going to take a small group of ETR
readers and work alongside them to build their own Internet
business – the whole shebang, from soup to nuts – in an intensive,
5-day, business-building program like nothing we've ever
done before.

You're
going to walk in with nothing – no product, no marketing
skills, no technical know-how – and you'll walk out with
your own online business

What
you will learn flat-out works. You will build a professional,
popular, and profitable REAL Internet business. When you
walk out the door, you'll be super-prepared for success in
a way that very few entrepreneurs ever are, online or off.

ETR's Internet
Business-Building Workshop is going to deliver success.
Actually, it will OVER deliver. And your success, of course,
is the bottom line. Sound good?

Okay,
then let's get going… let's build something that WORKS…
your own, REAL Internet business.

We've
just released the full details.

-
Patrick Coffey

"I
figure lots of predictions is best. People will forget
the ones I get wrong and marvel over the rest."

-
Alan Cox

Got
Demographics?

By
Harry S. Dent

Since the year 2000, Americans have suffered through one of
the worst bear markets in history … a disputed presidential
election … the worst terrorist attack in the country's history
… two subsequent wars in Afghanistan and Iraq … and a massive
oil bubble. Yet, despite the chaos, consumer spending has actually
risen every quarter. It appears that even calamities of biblical
proportions cannot stop the American consumer.

Are Americans blind to the world around them? Of course not.
At worst, they can be accused of being a little stubborn. Americans
will do anything in their power to maintain their standard
of living, even if it means taking on more debt than they should.

The
typical American dad doesn't consider the trade deficit or
the price/earnings ratio of the S&P 500 when Junior grows
an inch and needs a new pair of jeans. Instead, Dad just
buys the jeans and figures out how to pay for them later.
As a general rule, people simply do not consider the macro
economy when making household decisions. They may fret about
it, but at the end of the day they still buy that big, gas-guzzling
SUV for Mom to carpool to soccer practice.

On the average, people progress through a series of very predictable
stages – marrying, having children, purchasing homes, and finally
retiring. Understanding that this life cycle exists, and then
seeing how it can be forecast, is the key to understanding
the economy and the stock markets.

By studying consumer purchasing data compiled by the U.S. Bureau
of Labor Statistics, we can forecast demand for hundreds of
goods and services, including things as simple as potato chips.
From this wealth of data, we know that the average American's
spending on potato chips peaks at age 42. This can be expected,
given that the average American marries at about age 26, has
a child at about age 28, and 14 years later that child is eating
everything in sight.

Just
as this type of forecasting can be done for individual products
and services, it can also be done for aggregate household
spending. Total household consumer spending tops out when
the average breadwinner hits age 48, just as the average
kid is leaving home.

The good news is that the largest segment of the baby-boomer
generation is quickly approaching its peak spending years,
which will shift our economy into another bubble boom. The
bad news is that once this mass of boomers passes that threshold,
consumer spending will progressively slow down for over a decade.
When it does, our economy and stock markets will suffer.

And unlike recent recessions, where an accommodative Federal
Reserve and free-spending Congress were able to muster enough
demand to produce a relatively quick recovery, this time no
amount of government stimulus will compensate for the loss
of spending.

For
an idea of what to expect, look east.

Japan's rise from the ashes of World War II was truly meteoric.
No country in history could match Japan's growth rates from
the 1950s through the 1970s. In just two decades, Japan evolved
from a largely agrarian country to an industrial giant that
rivaled the U.S. and Europe. By the 1980s, American companies
found themselves struggling to compete with Japanese manufacturers
in steel, autos, and consumer electronics. Business schools
began teaching classes on Japanese management techniques, and
American workers looked on in fear as their bosses were replaced
with Japanese managers.

The Japanese stock market played its part too. After putting
up good returns throughout the 1960s and 1970s, shares shot
through the roof in the 1980s – and by the middle of the decade,
Japanese stocks were in a full-blown bubble. Between 1985 and
1990, the Nikkei tripled, hitting a high just shy of 40,000
in December of 1989.

Today, we see a very different Japan. The present rally notwithstanding,
the Nikkei is still down over 60 percent from its top – more
than 15 years later! Japan has spent the last 15 years in and
out of recession, never able to get any real momentum.

So
what caused Japan to fall into this hibernation? The falling
desire of Japanese consumers. Low consumer demand due to
the aging of the population meant low profits for Japanese
companies. And that, in turn, led to decreased hiring and
even lower demand. A vicious cycle developed with no way
out. This cycle – lower demand, lower profits, lower production,
etc. – is exactly what we see in our future.

The Japanese consumer got old. As he slowed his purchases in
the early 1990s, the economic bubble burst despite all efforts
to keep it inflated. The Bank of Japan cut interest rates from
6 percent to zero, essentially giving money away in the hopes
that someone would spend it to build a factory, increase production,
or consume.

In
the standard formula, lowering rates spurs consumption and
investment. As the reward for saving money gets smaller,
the incentive to spend it gets bigger. But an odd thing happened
in Japan: Interest rates dropped, but savings rates remained
high. Consumer spending stayed flat and then fell. New investment
in productive assets stalled, because Japanese business already
had more than enough capacity.

The United States will start "turning Japanese" around
mid to late 2010. The demographic trends that have powered
the economy since the early 1980s will peak at that time and
finally reverse as the baby boomers begin to save every dollar
they can spare for their impending old age. Demographically,
we will be in the same place as the Japanese were when they
began their slow, grinding decline in 1990. And when consumer
demand falls, American businesses will have a hard time turning
a profit. Stocks will likely enter a long bear market, and
investor portfolios will be ravaged.

Our policymakers will follow the example of the Japanese, because
it is the only model they can reasonably be expected to follow.
And, as in Japan, the policies used will ease the pain a little
but will certainly not cure the disease. Americans, long scolded
by the rest of the world as being spendthrifts, will suddenly
start to resemble their Asian counterparts in their saving
habits. Consumer spending will drop, and the economy will scratch
and claw frantically just to avoid falling into the abyss of
deflation, the likes of which haven't been seen on American
shores since the 1930s.

The moral of the story? Save and invest as much money as you
can in the next five years, and tilt your portfolio toward
growth stocks. Enjoy the grand finale of the greatest boom
in history! But as we get closer to the demographic turning
point, you need to get conservative. You'll need to start "acting
Japanese."

[Ed. Note: Harry S. Dent Jr. is a noted financial author and
speaker whose articles have appeared in publications such as
US News & World Report, The Wall Street Journal, and the
Daily Reckoning. For more information on Mr. Dent's research
on demographics and the economy, please visit http://www.hsdent.com.]

A
Convenient Way to Get the Health Benefits of Green Tea

By
Jon Herring 

I
have written a number of times recently about the outstanding
health benefits of green tea, which has been shown to boost
brain health, increase metabolism, and reduce the risk of
cancer and heart disease. This prompted a reader from Australia
to ask the following: 

"I
have been told that there are very few (none, actually) active
ingredients in the green tea that we buy. That if we want
the REAL STUFF, it has to be vacuum-packed and on dry ice.
Is this true?"

From
all the information I can find, this is NOT true. The green
tea you buy in the store does contain the polyphenols and
flavonols that are so beneficial to your health. However,
green tea is particularly susceptible to heat, oxygen, light,
and moisture, so it should be stored in a cool, airtight,
and moisture-free environment to maintain its freshness.

An
alternative is to take green tea extract. A quality extract
offers a convenient way to get a super-potent dose of green
tea – either in capsule form or as a liquid that can be mixed
with spring water. And, in fact, one study published in The
American Journal of Clinical Nutrition suggests that
you may absorb more antioxidants from an extract than from
a cup of tea.

*
Highly Recommended *

It's
Not Inflation Folks…

Many
of my friends are unhappy because the market has wiped out
nearly a year's worth of gains. Today I'll tell you why the
market slipped and what you can do about it. It has nothing
to do with the Fed fighting inflation, actually.

When
inflation is the focus of the Fed, the bank raises interest
rates to slow growth. And what comes with slow growth? Reduced
corporate profits.

Right
now, the market is simply adjusting to future earnings expectations
in a slowing economy. Of course, rising interest rates put
the brakes on economic growth… but runaway inflation would
be even more damaging. Pick your poison. With or without
the Fed raising bank rates, the economy was going to suffer.

The
good news is that there are some great companies right now,
selling at very attractive prices. The best times to buy
are when everybody is selling.

Learn
More…

-Charles
Delvalle

How
to Fly First-Class From Now On

By
Matt Furey

At
a seminar some years ago, Bob Proctor asked his audience, "How
would you like to fly anywhere in the world first-class?"

The
audience members agreed that they'd like to do it – but couldn't
afford it.

"It's
not about whether you can afford it or not," Bob told
them. "It's about making a decision to do something
in a certain way. When you decide that you're the type of
person who flies first-class, then the universe will start
paving the way for you to be that person. You don't wait
until you can afford it. You first MAKE the DECISION that
you're going to do something … and then the money to do
it comes."

Wow!
What an earth-shattering statement – and so incredibly true.

I
recall back in 1993, when I made a decision to go to China
(for the first time) and get married. When I made the decision,
I didn't have a dime to my name. I was buried in debt. Yet,
I intended to arrive in China as a successful businessman.
And, yes, after making the decision, clients started beating
a path to my door, wanting me to train them. I had a waiting
list a mile long.

Before
I boarded the plane in September of 1993 – with a first-class
ticket – I was no longer in debt. In fact, I had paid all
my bills a month early, since I was going to be gone for
a little over a month.

It
seemed nearly miraculous how everything worked for me. But
it was because, as Bob Proctor said, "I made the decision
first."

This
is a concept that Dr. Maxwell Maltz covered in detail in
Zero Resistance Living, his advanced course in Psycho-Cybernetics www.psycho-cybernetics.com/zrlcourse.html:
When you have a goal … when you focus on it in the theatre
of your mind … you activate your Automatic Success Mechanism.
And this begins attracting to you the people, places, knowledge,
and circumstances that harmonize with your dominant thoughts.

It
is absolutely astonishing to many people how quickly this
process works.

You
can flail and thrash about for years – not really accomplishing
anything of merit, although you believe in your heart that
you're working hard. Then, you make one simple change. You
make a decision with the end in mind. You decide to begin
with the result you want – not with the circumstances you
find yourself in. After making this seemingly subtle shift
in consciousness, an entire universe opens up to you that
never appeared to exist previously.

But
it did. It was simply waiting for you to acknowledge it.

You've
got tons of untapped ability inside, screaming to be let
out. And you can let it out in major spurts if you begin
where you want to be and work backward.

If
you'd really like to live the ULTIMATE lifestyle, learn more
about Psycho-Cybernetics www.psycho-cybernetics.com/zrlcourse.html.

[Ed.
Note: Matt Furey, an occasional contributor to ETR, is a
best-selling health and fitness author, as well as a world-class
marketer. His daily e-mails at www.mattfurey.com are
must-reads.]

Notes
From Michael Masterson's Journal: "I'm on my way to
China!"

I'm
on my way to China for two weeks – and, based on past experience
with trips like this, I know I'm going to have even more
trouble than usual getting enough sleep.

I've
always needed at least seven hours of sleep to feel good
the next day. And yet I've felt guilty about sleeping that
much. Whenever I met someone who claimed to be able to live
well on three or four hours a night, I was jealous. I have
even tried to train myself to sleep fewer hours, thinking
it was habit I could regulate.

As
I've gotten older, I've found it more difficult to sleep
well. I wake up frequently during the night and I'm wide
awake at the crack of dawn – even if I've gone to bed only
several hours earlier. To get the sleep I need, I've found
a number of things that help:

Don't
eat anything three hours prior to going to bed.

Don't
smoke or drink caffeinated beverages after six p.m.

Exercise
vigorously at least once a day.

Go
to bed when you are tired, even if you have work to do.
(Better to get up that much earlier the next day to finish
it.)

Take
a mild sleeping pill only under unusual circumstances
… like when you're on a trip to China.

As
I said, I've always needed at least seven hours of sleep
– but I'm guessing my nightly average is going to be closer
to four hours on this trip. That's not good for at least
two reasons: When I'm short on sleep, I can't think well
… and I'm irritable.

Jon
Herring talked about that in Message
#1747. He said that not only do people who are chronically
sleep-deprived increase their risk of serious diseases (like
diabetes), they also have poor concentration and become cranky.
For me, being unable to think well means I'll be unable to
write well. That will put me behind on my ETR schedule …
which will make me nervous and heighten my irritability.

I'm
going to keep on writing, though – recording my thoughts
about this fascinating country so I can share them with you
in ETR. Look for the first entry in my Asian Journal on Monday.

Today's
Action Plan

Along
with eating well, exercise, and good thinking, getting yourself
into a good sleep routine is one of the foundations of a
good life. If you're not getting enough sleep (most people
need about seven hours), try some of the things that help
Michael Masterson when he's not getting the sleep he needs.

*
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you can take a simple photograph you could make $200 – $2,000
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family vacations… or anywhere in the world you care to
travel.

You
don't need fancy equipment. And you don't need to know a
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Here's
everything you need to know about this fun
and lucrative side-business.

Word
to the Wise: Demographic

"Demographic" (dem-uh-GRAF-ik)
describes the characteristics of a population, especially
with regard to age and gender, birth and death rates, size
and density, distribution, migration, and other vital statistics.

Example
(as used by Harry Dent today): "The United States will
start 'turning Japanese' around mid to late 2010. The demographic
trends that have powered the economy since the early 1980s
will peak at this time and finally reverse as the baby boomers
begin to save every dollar they can spare for their impending
old age."

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson?

Want
to know the secrets to his success? Have a perplexing
business problem? ETR welcomes your thoughts. Post
them online at  http://speakoutforum.com/forum/

or
send questions directly to Support@EarlyToRise.Com

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Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1757
Friday, June 16, 2006

Need Real Audio? Get it here for free

WEALTHY:
How much should you make from an investment? (Michael
Masterson)

HEALTHY:
Give your brain AND your muscles a boost

WISE:
Erich Fromm on the expectations of love

ALSO
IN THIS ISSUE:

More
on making e-mail easier

ETR's
Sunday Week in Review … LOVE IT!

The
difference between "forgo" and "forego"

*
Highly Recommended *

Take
Charge of Your Future

You
don't have much spare time… you're not exactly rolling
in the bucks… and you're no Bill Gates when it comes to
technology.

We've
heard you… and that's why we asked Marc Charles to be our "advance
scout for profit opportunities that you can run from a kitchen
table, your desktop, or out on the road.

They've
got to be inexpensive and easy to start, without a lot of
red tape or technical know-how, and still have great income
potential.

There's
a reason they call this guy "The King of Business Opportunities"…why
not take look at what he's got for you?

-
Charlie Byrne

"There
is hardly any activity, any enterprise, which is started
out with such tremendous hopes and expectations, and
yet which fails so regularly, as love."

-
Erich Fromm

The
Problem With Great Expectations

By
Michael Masterson

I
once pitched a real estate deal to a small group of affluent
investors. I was (very loosely) projecting annual profits
in the 25 to 35 percent range. That's a healthy return, but
not unusual for limited partnership real estate deals where
investors can lose all of (but not more than) their original
investment.

After
I finished explaining the deal, a man in the back of the
room raised his hand. I acknowledged him. "I wouldn't
think of investing in a deal like that," he told me.

"Okay," I
said, and looked around the room for other questions.

"Don't
you want to know why?" he asked me, visibly upset at
my nonchalance.

"Not
really," I said. "I'm sure you have good reasons."

"But
I want to tell you," he said.

"Okay," I
said. "Tell us."

"I
have high standards," he said smugly. "I never
invest in anything that won't at least double my income on
an annual basis."

"Aha," I
said. And then I took some other questions.

Whether
we do it consciously or not, we all set expectations for
every event we take part in, every task we undergo, and every
challenge we accept. Some success experts tell us that it
is better to set our expectations high, because we can achieve
more that way. "Shoot for the stars," they say.

The
idea that you'll get more if you have higher expectations
has a certain logic to it. We have all had the experience
of succeeding at something we thought we would fail at. "Holy
cow! I won that Scrabble game. I guess I'm a better player
than I thought." And how many times have we seen our
favorite team overcome a stronger opponent and achieve victory?

These
experiences teach us that (a) it is possible to underestimate
what you can do, and (b) you never know how well you will
perform in a challenging situation until you try.

We
don't want to lose for lack of trying, so the intelligent
coach will do everything he can to put the expectation of
success in the mind of his athlete. Visualization – the technique
by which the competitor imagines vivid details of the competition
and sees himself merge victorious – is an important and useful
method for overcoming doubt and building confidence.

But
even in sports, setting high standards and achieving them
are two different things.

Marcus,
my martial arts instructor, is a professional fighter. Before
each contest, he convinces himself that he will emerge victorious.
He visualizes his fight, sees his hands raised afterward,
and talks about the match as if his victory were a foregone
conclusion. This positive mental attitude was a factor, no
doubt, in his beating the world champion in his weight division
two months ago. But it didn't help him last week when he
lost to another top-10 ranked fighter.

When
I begin a new business, I set expectations. Not just one
– a group of them. These expectations take form in profit-and-loss
projections over, usually, one-to-five year spans. At the
one end is the "What will it look like if nothing works
well?" scenario. (That's usually a very miserable picture.)
On the other end is the "What will it look like if everything
goes perfectly?" scenario. (And that looks great.) Then
we have two or three projections in between.

By
putting all the possible projections in front of you, you
can begin to think about how to handle certain contingencies
if they occur. By having detailed scenarios to look at, you
can prepare yourself for just about anything.

This
process, as you can see, is not about setting high expectations.
It is about researching possible outcomes and then thinking
about how they can be achieved and/or dealt with.

Do
I never set high expectations in business?

Well,
I must admit that, in starting a new business, there is almost
always a time when my partners and I sit around the table
(usually with drinks in hand) and imagine how great things
will turn out if the business goes as well as it possibly
could. If that is setting high expectations, I'm guilty.
But that's the extent of it. I don't wake up every morning
and tell myself, "Ten million by 2007 or die!"

Setting
high expectations can be effective in sports performance
and other areas of personal achievement, but it is not a
good idea – in my view – when you're investing in liquid
markets like stocks, commodities, precious metals, and real
estate. As an investor, it is wise to have expectations that
are only slightly higher than realistic.

Setting
high expectations only to fail to meet them time and time
again is a recipe for unhappiness. And when it comes to your
passive investments, that's what's likely to happen. Because
the typical investor has neither much definitive knowledge
about these investment vehicles nor much (if any) control
over the outcomes.

I
wonder how all my investment-recommending colleagues (and
investment-buying readers) are feeling these past few weeks
when just about everything out there is getting clobbered.
I suspect those who set high standards are feeling pretty
bad, whereas those who set more realistic goals may be feeling
better.

Setting
high ROI goals is bad for two reasons: (1) you are much more
likely to be disappointed, and (2) you are much more likely
to make bad decisions.

Assuming
you are mentally tough enough to deal with disappointment,
you still shouldn't set your investment goals too high. If
you do, you will pass up good investments because the yield
they promise will be below your threshold. (Like that man
did who didn't want to hear about my real estate opportunity
– which turned out to be something like a 1,000% hit over
four years.) And you will buy into investments that turn
out to be well-hyped crap. (That same man invested in a competing
real estate project that is about to declare bankruptcy.)

So
what should you do?

I
can't say exactly. Everyone's situation is different, but
my personal goal in passive investing is to achieve current
market rates. That's why I'm happy to invest the majority
of my portfolio in index funds, municipal bonds, and cash
equivalents. Although I do believe it's possible to beat
market averages by consistently following the advice of someone
with a very good, long-term track record, I don't always
have the discipline to do that. So it works for me to expect
the average.

Bill
Bonner, writing in the Daily
Reckoning recently, explained why his expectations
for his investments are even lower than mine:

"While
we are on the subject of our own investing, we would like
to confess that we do not even try to make a profit from
our investing. We only try to preserve our capital. Why?
Because we have been very lucky in business … lucky in
love … lucky in family … lucky in so many ways. Expecting
to be lucky in our investments would seem like ingratitude
on our part."

As
I said, whenever we invest our time or money in anything,
we set expectations. What we don't want to do is shoot too
high when investing in things about which we have little
knowledge and over which we have scant control.

So
why do some people – like that man in the back of the room
– consistently expect what only a fool would expect?

There
can be only two answers: greed or desperation.

Don't
be greedy. Don't be desperate. Invest wisely. Don't worry.
Be happy.

Today's
Action Plan

When
it comes to your investments, "realistic" doesn't
have to mean "average." As Michael Masterson said,
it's possible to beat market averages by consistently following
the advice of someone with a very good, long-term track record.
That describes Andrew Gordon, ETR's financial expert. So
you might want to check out Andrew's new investment service, The
Income Advantage, for recommendations that promise safety
(first and foremost), along with much-higher-than-average
potential.

NOTE:
In fact The Income Advantage is so new that it hasn't
been launched yet… If you'd like to be one of the first
to learn about it, send an email to incomeadvantage@etrfeedback.com with
'Income Advantage' in the subject line and we'll send you
information about this new service as soon as it's ready.

* Advertisement *

Brighter
Prospects than Any High-Tech Company on the Planet

Right
now, there is tiny company with a $3 stock price that is
– without a doubt – a multi-billion dollar company in the
making. Some analysts have compared this company to a young
Microsoft or an up-and-coming Intel.

Why?
Because when this company is successful… their products
will be in every home in America… and around the world.
This is the best opportunity I know of to make 2000% (or
more) in technology. I've just written a full report on this
extraordinary opportunity… click
here to find out more.

Boost
Your Brain Power With Creatine

By
Jon Herring

Creatine
is a safe, naturally occurring compound that has been clearly
shown to increase muscle mass, strength, and endurance. That's
why so many athletes use it to improve their performance.
And new research indicates that creatine might be as good
for your brain as it is for your muscles.

A
study at the University of Sydney in Australia found that
test subjects taking creatine experienced significant, measurable
improvements in memory and general intelligence. The researchers
suggest this is because creatine enhances energy production
at the cellular level, improving the brain's ability to compute.
Other studies have shown that creatine has neuroprotective
effects and can also slow the progression of Parkinson's. 

One
of the best food sources of this beneficial nutrient is grass-fed
beef. It's also widely available as a supplement. Buy 100
percent pure creatine monohydrate and mix it with water or
a small amount of juice.

Managing
E-mail on Your PC

In
Messages #1744 and #1747,
Michael Masterson and the ETR staff made some recommendations
to help you keep your e-mail under control. Joe Jimenez,
an avid reader and friend of ETR, wrote in with another suggestion.

Joe
pointed out that in any e-mail utility software, like Outlook
Express (which comes free with Windows) or Microsoft Outlook,
you can specify rules that can make finding a particular
e-mail much easier.

Let's
say you receive e-mails from a certain client that are time-sensitive.
First, create a mail folder for the e-mails from that client.
Name the folder something specific and easy to remember,
like "Jane King," "2006 Bootcamp," or "Early
to Rise Messages."

Then
create a rule which instructs your e-mail software to send
any e-mails received with a particular subject or from a
particular e-mail address directly into that folder. (In
Gmail, this rule is called a "filter.")

Now,
rather than wading through days or months of old messages
to find Jane King's last e-mail, you can go directly to one
folder and look at only the files about Jane King.

If
you are running Microsoft Outlook or Outlook Express, there
are several aftermarket software programs that provide enhanced
functionality. Joe suggests you look for one that will:

Alert
you when you are about to reply to "all" -
which can save you from a lot of embarrassment.

Warn
you if you are about to send a document without an attachment
– a mistake we have all make.

Allow
you to schedule a recurring e-mail. (Which means you'll
no longer have to take time to do things like notify
your employees of the weekly brainstorming session.)

Yahoo
and Gmail accounts also allow you to set up mobile alerts.
That way, if Jane King e-mails you while you're on the subway,
the notification will go directly to your cellphone. You
can set the criteria for e-mails, stock alerts, and even
your favorite e-newsletter.

Feedback
Friday: Readers Respond to Our First Sunday Edition

Last
Sunday marked the debut of ETR's new Week in Review. Here's
what some of our readers had to say about it:

"Just
like to say how much I like The Week in Review. Gives me
a chance to re-visit and reinforce the best and most valuable
articles. That second reading brings out additional meaning
– and makes sure I didn't miss anything!

"Thanks.
Keep up the excellent and inspirational work!"

Marianne
ten Kate
London, England

"The
Sunday update edition is a lifesaver. While ETR is organized
for a fast read (which I appreciate), wild and wooly days
go by when I don't make time to read any newsletters. Then
my 'hold' folder gets so full I avoid looking at it. How
delightful to find choice articles from the week available
through a simple click.

"I
would have hated to miss the article on Theoretical
Identity Assumption or Michael Masterson's
'Practice
Makes Perfect.'

"Oh,
and I like the review list of Words to the Wise. Every
week, I smugly congratulate myself for already being able
to use the featured words. But this week, I didn't know
'ukase' and enjoyed learning it. Wonder how many other
new words I've missed.

"The
Sunday Week in Review is great! Please keep it up – but
I'll continue to read the daily ETR every chance I get."

Christine
Hooper
Chicago, IL

"ETR's
Week in Review is such a fabulous idea. I get swamped with
e-mails but always like to keep up with what you've got
to offer – even though I sometimes don't get a chance to
read through all your postings for a week or two. Having
this week's offering in this concise format is fabulous!

"Many
thanks."

Deborah
Williams
Waiheke Island

*
Advertisement *

Creating
Your Own Destiny

Imagine
a job in which you set your own hours, and live where you
please: at the beach, in the mountains, in Paris. As a copywriter,
you can. Learn
more about this rewarding career.

Word
to the Wise: Forgo vs. Forego

Many
people think "forgo" and "forego" are
simply two ways to spell the same word. Wrong. They have
completely different meanings.

"Forgo" means "to
abstain from" – as in "I decided to forgo dessert." "Forego" means "to
precede." Here's how I used that word today: "He
visualizes his fight, sees his hands raised afterward, and
talks about the match as if his victory were a foregone conclusion."

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson?

Want
to know the secrets to his success? Have a perplexing
business problem? ETR welcomes your thoughts. Post
them online at http://speakoutforum.com/forum/ or
send questions directly to Support@EarlyToRise.Com

ALL
CONTENTS OF THIS E-MAIL ARE COPYRIGHT 2006 BY ETR,
LLC.ALL RIGHTS RESERVED: REPRODUCING ANY PART OF
THIS DOCUMENT IS PROHIBITED WITHOUT THE EXPRESS WRITTEN
CONSENT OF EARLY TO RISE. Protected by U.S. Copyright
Law {Title 17 U.S.C. Section 101 et seq., Title 18
U.S.C. Section 2319}:

Infringements
can be punishable by up to 5 years in prison and
$250,000 in fines. Are
you having trouble receiving Early to Rise messages?

Ensure
that Early to Rise gets delivered to your email box,
click below:http://www.earlytorise.com/whitelisting.htm

If
you'd like to suggest Early To Rise to a friend,
please point them to:http://www.earlytorise.com/SuccessPartnership.htm

To
BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/ or
email support@earlytorise.com

NOTE:
If URLs do not appear as live links in your e-mail
program, please cut and paste the full URL into the
location or address field of your browser. Disclaimer:
The inclusion of an ad in ETR does not constitute
an explicit endorsement. It does mean that as far
as I know the product is not a rip-off. When I really
like a product and want you to buy it I'll tell you
explicitly. Otherwise, view these ads the way you
would commercials on TV or display ads in the back
of your favorite magazine. Check them out. Make a
decision. If you don't like, ask for a refund. (All
products sold here will carry refunds.)

Nothing
in this e-mail should be considered personalized
investment advice. Although our employees may answer
your general customer service questions, they are
not licensed under securities laws to address your
particular investment situation. No communication
by our employees to you should be deemed as personalized
investment advice.We expressly forbid our writers
from having a financial interest in any security
recommended to our readers.

All
of our employees and agents must wait 24 hours after
on-line publication or 72 hours after the mailing
of printed-only publication prior to following an
initial recommendation.Any investments recommended
in this letter should be made only after consulting
with your investment advisor and only after reviewing
the prospectus or financial statements of the company.

All
material on this site is provided for information
only and may not be construed as medical advice or
instruction. No action should be taken based solely
on the contents of this information; instead, readers
should consult appropriate health professionals on
any matter relating to their health and well-being.

www.EarlyToRise.com

The Internet's
Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1756
Thursday, June 15, 2006

WEALTHY: What
people really look for online (Ken Evoy)

HEALTHY:
Exercise isn't just for the already-fit (Michael
Masterson)

WISE:
Jose Carreras on learning to say "no"

ALSO
IN THIS ISSUE:

3
success strategies for hyper-achievers (Monica Day)

The
Cambrian Mountains?

Add
the word "afflatus" to your vocabulary

*
Highly Recommended *

Get
in Now on the Raging Bull Market of the Coming Decade

As
far as investments go, it doesn t get much hotter than energy
and natural resources have been over the last few years.
If it comes out of the ground, it s been going up in price.
And if the last commodities bull market is any indication,
it will be years before we see the end of this bull run.

The
recent, widely anticipated market correction has presented
some amazing buying opportunities. One of these is a Midwestern
company that is sitting on 70,000 acres of highly productive
natural gas property in Texas. This property alone is worth
BILLIONS… and yet the company itself is valued at only
$100 million.

And
the best part is… this is just one part of this company's
multi-billion dollar portfolio of energy related assets.
My colleague, financial expert Andrew M. Gordon has written
a complete report on this opportunity. I
highly recommend you check it out... before this bull
starts running again.

-Will
Bonner

4
Steps to a Successful Internet Business

By
Ken Evoy, M.D.

Anyone
with motivation can create
a profitable website. But many people fail because they
fail to recognize and act upon the profound difference between
offline and online commerce.

Offline,
it's all about "location, location, location." Locate
your business where people crowd by … and you're all set.
Get your cash register ready!

Online,
however, small businesses fail to act on the fundamental
reality of how people use the Web. No one "passes
by." They search for "information, information,
information."

To
make your website a success, all you have to do is
take what you know … your own particular area of expertise
… and use a four-step process to turn it into money.

1.
Content

Web users search for information, for solutions. They're
not looking for you – they want what you know. Give
it to them by way of information-based pages on your website
or through a useful and informative e-newsletter. And remember
to "keep it real" by sticking to what you know.

2.
Traffic

Once you've filled your site with high-quality, natural,
and focused content, you'll rank highly on the search engines
(Google, Yahoo!, and MSN). And a high ranking means you'll
attract free, targeted (i.e., interested), open-to-you
visitors almost automatically.

3.
PREsell

It's all about "over-delivering." Make sure you
provide useful, relevant, reliable information – on your
website and in your e-newsletter – and complete strangers
will develop trust and confidence in you.

4.
Monetize

Once you've proven that your information is useful, relevant,
and reliable, you'll have no trouble converting your site
visitors into dollars. (Of course, the products you sell
must also be high-quality, relevant, and useful.)

It's
so simple. Not easy (real business takes some work)
… but simple. No technical barriers to stop you. Provide
in-demand information ("Content") about something
you know. From that point on, everything flows …

[Ed.
Note: Get your own online business off the ground with Ken
Evoy's ( Site
Build It!  ) program by joining us in Chicago
July 12-16 for our 5-day Internet Business-Building Workshop. If
you're interested, hurry and snap up one of the few remaining
slots today.]

"When
you arrive at a certain level it's very easy to say
yes: That is the moment to learn to say no"

-
Jose Carreras

When
Enough Is Enough

By
Monica Day

I've
never met a challenge I wasn't tempted to tackle. I seem to
have this perpetual need to prove myself that, frankly, sometimes
borders on dysfunctional.

In my effort to get ahead, to grow my business, to resolve
issues in my personal life – whatever it is that drives me
at the moment – I take on too much. Which is a recipe for failure
every single time.

Now, I'm all about failure as a means to learn valuable lessons
and as the occasional (and natural) outcome of taking healthy
risks. But making the same mistake over and over leads to the
worst kind of failures – those that have nothing to impart
but remorse.

In an effort to wrestle back control of my schedule and my
priorities, I made a few significant decisions … and I'm
feeling pretty good about them right now. I canceled two trips
– one last weekend to a wedding in California and one next
week to a conference in Washington, D.C. With the time I've
cleared, I'm catching up on overdue projects, getting a handle
on my spiraling personal life, and getting my feet back on
the ground.

I'm finally learning that – sometimes – you have to say "Enough
is enough."

When you become overloaded – whether it's with work or emotional
demands or time commitments – you have to force yourself to
take a step back and re-evaluate. Does it make sense to split
yourself up in so many directions? When you water down your
focus by taking on too many things at one time, you risk making
the #1 mistake that can undermine your success: You try to
do so many things, you don't end up doing any of them as well
as you could.

Here's another tricky thing that I hate to admit – but try
it on for size and see what you think …

Doing too much also provides a ready excuse for why you didn't
do your best on something. So if you fail at attaining a particular
goal, you can say, "Well, there was so much going on …
I just couldn't do it." But as my daughter's music teacher
always tells her, "Don't give me excuses, give me results."

He's
absolutely right. And if I want my eight-year-old to learn
that lesson, I'd better start modeling it myself. So here
are my strategies for plugging up my overflowing dam of personal
and professional commitments – and regaining some perspective
on my goals. If you're prone to taking on more than you can
reasonably handle, I hope you'll join me.

Strategy #1: Balance Optimism With Reality

A good friend once remarked that if a glass had even a
drop of water left in it, I would claim it was half-full -
and it's pretty much true. I confess to being the ultimate
optimist.

But if you can't temper optimism with reality, your odds of
achieving those big goals decrease substantially. These days,
I'm forcing myself to slow down my enthusiastic responses by
first taking an extra look at my calendar, running a spreadsheet
on my cash flow, talking over my decisions with trusted advisers
– and then deciding if my optimism is warranted by the facts.

Strategy #2: Do What You Say You're Going to Do

This is a biggie – and it lies at the core of a character trait
that I value highly: personal integrity. Every time you say
you're going to do something and you don't follow through,
you lose a little integrity. It's an awful feeling … for
all parties involved.

It's time to draw a line in the sand and start fresh. Right
now. First, clean up all the dangling promises you have not
yet fulfilled. If you can't get them done quickly, at least
communicate a new deadline or commitment that you can meet.
Communication is an important placeholder to maintain your
integrity with a friend or colleague until you can produce
the desired results.

This includes promises you've made to yourself, too, by the
way. Were you going to order a copy of Michael Masterson's
new book Automatic
Wealth for Grads…and Anyone Else Just Starting Out as
a gift for your favorite niece or nephew … but just haven't
gotten around to it? Did you mean to start brainstorming some
new marketing ideas for your company … last month? Has the
home-study program to learn Spanish that you started in January
fallen by the wayside?

Resolve to always do what you say you'll do … and don't make
promises you can't keep. Which brings me to my final – and
for some of us the most challenging – strategy …

Strategy #3: Say "No" When You Must

Ah … saying "no" can be the hardest thing to do
if you're someone who enjoys

pleasing other people. But the effects of saying "yes" when
we should be saying "no" can be disastrous. (Trust
me, I have a brief, failed marriage in my past to back up this
assertion.)

We get a lot of positive attention when we say we'll do something
– which makes it easier to say "yes" than to say "no." But
the result of not following through on your "yes" means
that, ultimately, you'll be asked less and less … and thought
of less and less favorably by others. Not a good recipe for
building the kind of professional reputation that leads to
a six-figure career.

And on a personal level, of course, the consequences can be
even worse. Leaving disappointed friends and family members
in our wake is tough – especially when we can avoid doing it
simply by keeping our word.

You'll be surprised to discover that an honest "no" is
much better than a dishonest "yes." You'll garner
well-deserved respect rather than lose business, fall out of
favor with your colleagues, and, worst of all, create a rift
between yourself and the people you love.

I'm posting these three strategies right next to my computer,
where I can see them every day. And if I do nothing else this
month, I intend to hold fast to them.

[Ed.
Note: Monica Day is one of AWAI's most impressive success
stories. She is a freelance copywriter and the co-editor
of the free online newsletter The Copy Protege http://copyprotege.com/blog/the-copy-protege/,
where this essay first appeared.]

Today's
Action Plan

Are
you in the do-too-much camp with Monica? If so, what are
you doing about it? Let us know about the strategies you're
using – or intend to use – to handle your overwhelming responsibilities
at ReaderFeedback@gmail.com

*
Highly Recommended *

Why
Try To Catch Fish In The Big, Wide Ocean When You Can Easily
Scoop Them Out Of A Barrel?

Ideas,
not money, are the true currency of business.

Ideas
for developing new products and services, for managing a
business more effectively, for marketing and selling your
product or service, for getting more business and for making
tons more money.

Take
one step and your family, friends and business associates
will be amazed at your newfound ability to come up with ideas
and solve the toughest problems… and you will come up with
at least one idea that's a massive, life-changing breakthrough.

Here's
how to get started today.

-
Charlie Byrne

Dear
Michael Masterson: "How are things like stretching,
yoga, and Pilates supposed to help someone like me?"

"I read your article in Message
#1735 on how weightlifting and jogging damages your mobility
and health. Up to a point, I get it, mainly because I think
bodybuilding makes the human body into something it was never
intended to be. Plus, I look at professional bodybuilders and
my instinctive reaction is to recoil.

"However, though I don't doubt that your new regimen is
helping you recover your mobility and health, you started out
as having been fit. What about someone like me, who is 120
pounds overweight? I can't climb a flight of stairs without
huffing and puffing like the last dinosaur. How are things
like stretching, yoga, and Pilates supposed to help someone
like me, who has no stamina and no flexibility?

"Also – and please don't laugh when I say this – one of
my dreams is not only to lose that 120 pounds, but to compete
in at least one triathlon in my life. How will the regimen
you talk about help me train for that type of endurance race?
Don't I need to be able to run? Don't I need to lift weights
– not to make myself into some form of mutant but to make my
arms strong enough for the swim?

"Perhaps you could address this in ETR – which, by the
way, I enjoy very much."

Traci West
Kent, OH

Dear
Traci,

I don't know you, so I can't assess your physical condition.
But being 120 pounds overweight doesn't mean you can't do yoga,
Pilates, or calisthenics. Make an appointment with a doctor
or physical therapist who deals with athletes. Don't bother
listening to other doctors and so-called health professionals.
Most of them know little about nutrition and less about exercise.

The most important thing is to stay positive. I sense that
you believe in yourself – that you are committed to losing
weight and getting in shape. Good for you.

When I began my rehabilitation, I couldn't do a single push-up
or pull-up. I couldn't even hang from a bar. You may be in
the same situation because of your added weight. But if your
joints are working well, you are actually in better shape than
I was.

I would forget about the triathlon goal for now. It's too far
away from where you are. You need short-term goals so you can
feel a sense of accomplishment.

Dr. Al Sears recommends swimming or biking, which is often
the best way for a beginner in poor physical condition
to start."Neither takes much muscle, they place little
stress on the joints, they can be started at a very low level
of exertion, and even a few minutes a day will be
enough to start someone's reconditioning," Dr. Sears says. "Both
swimming and biking have very low injury risks, and I've seen
them work with patients who exceed our scale capacity
of 400 pounds."

You
might also want to try the exercises I've been recommending
in ETR: sit-ups, push-ups, pull-ups, chin-ups, Hindu squats,
and interval sprinting. But start with minimal goals. And
don't worry if you can't complete even a single repetition
of these exercises at first. "For the out-of-shape,
the rule is to start off slowly and gradually increase the
effort as the exercise becomes easier," Dr. Sears says."In
just a couple of weeks, this will give you the minimal heart
and lung fitness that you'll need to proceed."

Commit to working out twice a day at first for 15 minutes each
session. You can break up your workout any way you choose,
but make sure that the last five minutes of each 15-minute
workout is stretching. For now, I'd suggest that you work your
upper body in the morning and your legs in the afternoon.

Finally, of course, you have to develop better eating habits.
If you are 120 pounds overweight, you are almost certainly
eating too much sugar and starch. Get on some kind of program
that favors high proteins and lower carbohydrates. Get on it
and stick to it.

Start today. Not tomorrow. And write us once a month to tell
us how you are doing.

Michael
Masterson

It's
Good to Know: The Cambrian Mountains

Can
you locate the Cambrian Mountains on a map? Twelve-year-old
Bonny Jain could – and that made the Illinois 8th grader
the winner of the 2006

National
Geographic Bee … and a $25,000 college scholarship.

Hint:
They're in Wales. Now get out a map and find them.

(Source:
The Associated Press)

*
Advertisement *

This "razor
thin" device is changing the
way the world does business…

Here's
how you can quickly turn

$6,000 into $223,680 as it charges by:

http://powerhouseprofits.net/rfid-etr

Word
to the Wise: Afflatus

"Afflatus" (uh-FLAY-tus)
is divine inspiration. The word is derived from the Latin
for "to blow at or on."

Example
(as used by Benzi Zhang in an article in Studies in Short
Fiction): "The miraculous spring that nourished
Homer's afflatus seems out of reach of today's writers, whose
desperate yearning for inspiration only indicates the coming
of an age of exhaustion."

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson?

Want
to know the secrets to his success? Have a perplexing
business problem? ETR welcomes your thoughts. Post
them online at  http://speakoutforum.com/forum/

or
send questions directly to Support@EarlyToRise.Com

ALL
CONTENTS OF THIS E-MAIL ARE COPYRIGHT 2006 BY ETR,
LLC.ALL RIGHTS RESERVED: REPRODUCING ANY PART OF
THIS DOCUMENT IS PROHIBITED WITHOUT THE EXPRESS WRITTEN
CONSENT OF EARLY TO RISE. Protected by U.S. Copyright
Law {Title 17 U.S.C. Section 101 et seq., Title 18
U.S.C. Section 2319}:

Infringements
can be punishable by up to 5 years in prison and
$250,000 in fines. Are
you having trouble receiving Early to Rise messages?

Ensure
that Early to Rise gets delivered to your email box,
click below:http://www.earlytorise.com/whitelisting.htm

If
you'd like to suggest Early To Rise to a friend,
please point them to:http://www.earlytorise.com/SuccessPartnership.htm

To
BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/ or
email support@earlytorise.com

NOTE:
If URLs do not appear as live links in your e-mail
program, please cut and paste the full URL into the
location or address field of your browser. Disclaimer:
The inclusion of an ad in ETR does not constitute
an explicit endorsement. It does mean that as far
as I know the product is not a rip-off. When I really
like a product and want you to buy it I'll tell you
explicitly. Otherwise, view these ads the way you
would commercials on TV or display ads in the back
of your favorite magazine. Check them out. Make a
decision. If you don't like, ask for a refund. (All
products sold here will carry refunds.)

Nothing
in this e-mail should be considered personalized
investment advice. Although our employees may answer
your general customer service questions, they are
not licensed under securities laws to address your
particular investment situation. No communication
by our employees to you should be deemed as personalized
investment advice.We expressly forbid our writers
from having a financial interest in any security
recommended to our readers.

All
of our employees and agents must wait 24 hours after
on-line publication or 72 hours after the mailing
of printed-only publication prior to following an
initial recommendation.Any investments recommended
in this letter should be made only after consulting
with your investment advisor and only after reviewing
the prospectus or financial statements of the company.

All
material on this site is provided for information
only and may not be construed as medical advice or
instruction. No action should be taken based solely
on the contents of this information; instead, readers
should consult appropriate health professionals on
any matter relating to their health and well-being.

www.EarlyToRise.com

The
Internet's Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1755
Wednesday, June 14, 2006
FLAG DAY

WEALTHY:
Bad news for renters means profits for you (Michael
Masterson)

HEALTHY:
Working out while you work (Will
Newman)

WISE:
George Carlin on eulogies

ALSO
IN THIS ISSUE:

The
secret of happiness … and making sales (Bob
Bly)

Extras
for your car that pay for themselves

Add
the word "multifarious" to your vocabulary

*
Highly Recommended *

Energy
Assets Worth BILLIONS… Now Valued at only $100 Million

As
you well know, we're in the early stages of a long-term bull
market in natural resources. You name it… timber… coal…
copper… uranium… precious metals… all of these investments
have been going up.

Sure
there will be volatility and corrections along the way, but
by all accounts this is a bull market that will last well
into the next decade. The smart money has been taking positions
in these investments, buying on the dips, and seeking companies
in this sector that are still deeply undervalued.

And
that's why I'm writing you today. My colleague, Andrew M.
Gordon recently discovered a U.S. company that is sitting
on BILLIONS of dollars in energy assets. And yet, this company
is valued at less than $100 million today.

Andrew
has written a complete report on this opportunity. You can
read about it by clicking
here. By his account, the worst case scenario
with this company is six times your money. I highly recommend
you take a few minutes to learn
more about this extraordinary opportunity.

-
Will Bonner

Housing
Prices Going Down, Rental Rates Going Up

By
Michael Masterson

Real
estate values, as you know, have been dropping on both coasts.
But rental income is going up.

That's
how it's been for my partners and me in South Florida, and
that's how it is, according to what I've been reading, in
New York, Las Vegas, and Southern California.

Vacancy
rates in Manhattan, Los Angeles, Fort Lauderdale, and Orange
Country – to name a few – are all around 3 percent or less.
Those historically low numbers have pushed rental income
upward – a good thing for anyone who acquired rental properties
while prices still made sense (prior to, say, 2002).

PR
and I were thinking of selling a 22-unit apartment complex
in Lantana recently, but his daughter (who runs the place
for us) has had such success raising the rents that it now
looks like we will be better off keeping it for a while.

This
news is not good if you are renting in these post-bubble
real estate markets. You'll have to pay about 5 percent more
than you paid last year – and you probably thought you were
paying too much last year. But even though your rent may
be consuming a huge portion of your income (the range in
these regions, according to a report in USA Today,
goes from a somewhat steep 32 percent in Miami to an uncomfortable
38 percent in Los Angeles to a positively suffocating 65
percent in Manhattan), don't run out and buy a house or condo
right now. Prices are still too high.

Yes,
you can realize "discounts" of up to 10 percent
for houses and up to 30 percent for condos by shopping aggressively.
But if you wait six months or a year, you'll no doubt see
prices fall some more. I have been predicting 15 percent
for houses, 30 percent for townhouses, and 50 percent for
condos – and I'm sticking to it.

Put
your cash in a six-month or one-year CD and then look at
the real estate market next December or even next summer.
By then, you should be able to buy East Coast and West Coast
properties at prices that will make good economic sense on
a long-term basis.

Today's
Action Plan

If
you don't want to wait six months or a year for prices to
drop in the post-bubble real estate markets, there are good
values to be had in other parts of the country. Investigate
how and where to invest right now with Justin Ford's special
report, "The
Secret Sunbelt Cities".

"I'm
always relieved when someone is delivering a eulogy and
I realize I'm listening to it."

-
George Carlin

Marketing
Secrets From the Grave

By
Bob Bly

Writers
and speakers know that you only have a few seconds to get
the reader's or listener's attention. If your opening fails
to grab him, he'll quickly stop reading or listening.

One
of the most attention-grabbing openings I ever heard was,
sadly, that of the eulogy for my father, given at his funeral
some 10 years ago. "Everybody wants to be happy," the
speaker began. "Dave Bly knew the secret of happiness,
and in a few minutes I'm going to tell you what it is."

Why
was this lead so powerful? Three reasons …

First,
it told the listener something he believed to be true: "Everybody
wants to be happy." And because it was the truth, it
resonated.

Second,
it promised a benefit: If you listened, the secret of happiness
would be revealed to you within a few minutes.

And
third, it was unexpected – not the beginning of your typical,
dull eulogy.

So
why am I telling you this?

Because
the secret revealed that day was not only the secret to happiness…
but, I realized, it was also the secret to creating winning
marketing campaigns. The eulogist didn't reveal the secret
right up front, directly. He got to it through stories.

I
will do the same here, because it will make the secret clearer
and teach it better.

The
first story the speaker told was about a day when he and
his wife, along with my father and my mother, went to a lake
to enjoy the outdoors. Three of them wanted to have brunch
at a nice lakeside restaurant. But when they turned around
to get Dad's vote, they found that he had meandered off.
There he was out on the dock. He was talking to a couple
of young boys who were fishing, but without much luck.

Dad
loved to fish, and he loved kids. Within a few minutes, he
showed them his tricks for adjusting the bob, baiting the
hook, and casting out … and they began catching one fish
after another, at a rapid rate. The kids were delighted,
smiling and laughing, thanking Dad for making their day.
And he was smiling too.

The
second story was about a little magic trick Dad would do
to entertain when he went out to dinner with a group of people.
When the wine was finished, he would ask one of the dinner
guests to push the cork down into the wine bottle. Then he
would challenge that person to remove the cork – without
breaking the bottle. Of course, they couldn't do it. But
Dad could – and did – to the entertainment and delight of
the other diners. (It's a trick that would take too much
space to describe here. You do it with a linen napkin or
handkerchief.)

"The
secret of happiness that Dave Bly knew," the eulogist
concluded, "is to put other people first. Make them
happy, and you will be happy."

The
same principle works in marketing and sales: Make the customer
successful … and help him achieve his goals … and you
will be successful too. Because the customer will buy what
you are selling, making you richer in the process.

So
that's the simple secret of happiness … of marketing …
of sales … and of success in virtually any aspect of life:
Put others first, and you will reap the rewards.

And
that's the secret I shared with over a hundred mourners at
my father's funeral, when I gave his eulogy so many years
ago.

[Ed.
Note: Bob Bly is the editor of ETR's
Direct Marketing Masters Edition, a program
to help you start your own successful direct-mail business.
Sign up for Bob's e-zine, The
Direct Response Letter.]

* Highly
Recommended *

Do
You Need To Start Out Small ?

If
you don't have an Internet business yet, or if your company
is smaller than $1 million then you need something different…
something that lets you start off small.

One
man I know turned $10 into over $500,000. How's that for
starting small!

Let
me show you how to get a similar Internet
income stream running for almost nothing.

-
Patrick Coffey

A "Chair" That
Strengthens Your Abs?

By
Will Newman

If
you work with a computer, you sit. A lot. When you're sitting,
you aren't exercising your abdominal muscles. And these are
the most important muscles to keep in shape if you want to
protect your back.

So
wouldn't it be nice if you could strengthen your abs by doing
nothing more than sitting? Well, you can … if you exchange
your slouch-inducing chair for a large exercise ball.

The
concentration and balance required to stay upright on these
balls helps build strength. A very significant side effect
is a firmer waist.

You
can pick up one of these balls, complete with video, for
around $20 or less at a local sports store or at Amazon.com.
(Search for "core stability ball.")

[Ed.
Note: Will Newman, a regular contributor to ETR, is editor
of AWAI's The
Golden Thread online newsletter - a free
weekly alert loaded with writing and marketing secrets, tips,
and insights.]

Reader
Feedback: "When Michael Masterson published his book
for grads … I just had to buy it for my daughter."

My
daughter read Automatic
Wealth: The Six Steps to Financial Independenceand
loved it! (Even though she said Mr. Masterson sounded too
arrogant. I told her he was only giving out advice that worked
for him to build his own wealth.)

So
… when Michael Masterson published Automatic
Wealth for Grads…and Anyone Else Just Starting Out,
I just had to buy it for my daughter. I gave it to her for
her 19th birthday, a couple of days ago, and she told me
last night that she was getting more out of this book than
the first one.

I
have to admit that I snuck a peek at her book before I gave
it to her. I thought it had more detailed information than
the original version. Masterson breaks down his information
in easy-to-follow steps and descriptions. Now I will have
to buy it for my own library!

Girard
Frank Bolton, III
Mobile, AL

It's
Good to Know: Increasing Your Car's Resale Value

By
Suzanne Richardson

Since
a car depreciates drastically the second you drive it off
the lot, Michael Masterson advises against buying a brand-new
one. A car that's a year or two old is a better choice. But
whether you decide to buy new or used, it always pays to
spring for some extras that can increase your car's resale
value when you're ready to sell.

According
to The
Wall Street Journal Guide to the Business of Life,
these are the extras that make financial sense:

When
it comes to engines, bigger is best. Opt for six cylinders
rather than four.

The
right paint can make your car more appealing to a potential
buyer. So choose a popular color like silver, black,
or white.

Make
sure your car has power locks, power windows, cruise
control, and power seats.

Pop
for the CD or MP3 player.

Get
leather seats and alloy wheels.

Sure,
these add-ons will cost you money – but you'll enjoy them
while you're driving the car, and you'll get more for it
when you're ready to move on.

*
Advertisement *

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the world's easiest, most profitable and infinitely
rewarding business.

Word
to the Wise: Multifarious

Something
that is "multifarious" (muhl-tuh-FARE-ee-us)
has great diversity or variety. The word is derived from
the Latin for "on many sides."

Example
(as used by John Stuart Mill in his famous essay "On
Liberty"): "Men's opinions, accordingly, on what
is laudable or blamable, are affected by all the multifarious
causes which influence their wishes in regard to the conduct
of others, and which are as numerous as those which determine
their wishes on any other subject."

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson?

Want
to know the secrets to his success? Have a perplexing
business problem? ETR welcomes your thoughts. Post
them online at http://speakoutforum.com/forum/ or
send questions directly to Support@EarlyToRise.Com

ALL
CONTENTS OF THIS E-MAIL ARE COPYRIGHT 2006 BY ETR,
LLC.ALL RIGHTS RESERVED: REPRODUCING ANY PART OF
THIS DOCUMENT IS PROHIBITED WITHOUT THE EXPRESS WRITTEN
CONSENT OF EARLY TO RISE. Protected by U.S. Copyright
Law {Title 17 U.S.C. Section 101 et seq., Title 18
U.S.C. Section 2319}:

Infringements
can be punishable by up to 5 years in prison and
$250,000 in fines. Are
you having trouble receiving Early to Rise messages?

Ensure
that Early to Rise gets delivered to your email box,
click below:http://www.earlytorise.com/whitelisting.htm

If
you'd like to suggest Early To Rise to a friend,
please point them to:http://www.earlytorise.com/SuccessPartnership.htm

To
BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/ or
email support@earlytorise.com

NOTE:
If URLs do not appear as live links in your e-mail
program, please cut and paste the full URL into the
location or address field of your browser. Disclaimer:
The inclusion of an ad in ETR does not constitute
an explicit endorsement. It does mean that as far
as I know the product is not a rip-off. When I really
like a product and want you to buy it I'll tell you
explicitly. Otherwise, view these ads the way you
would commercials on TV or display ads in the back
of your favorite magazine. Check them out. Make a
decision. If you don't like, ask for a refund. (All
products sold here will carry refunds.)

Nothing
in this e-mail should be considered personalized
investment advice. Although our employees may answer
your general customer service questions, they are
not licensed under securities laws to address your
particular investment situation. No communication
by our employees to you should be deemed as personalized
investment advice.We expressly forbid our writers
from having a financial interest in any security
recommended to our readers.

All
of our employees and agents must wait 24 hours after
on-line publication or 72 hours after the mailing
of printed-only publication prior to following an
initial recommendation.Any investments recommended
in this letter should be made only after consulting
with your investment advisor and only after reviewing
the prospectus or financial statements of the company.

All
material on this site is provided for information
only and may not be construed as medical advice or
instruction. No action should be taken based solely
on the contents of this information; instead, readers
should consult appropriate health professionals on
any matter relating to their health and well-being.

www.EarlyToRise.com

The Internet's
Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1754
Tuesday, June 13, 2006

WEALTHY:
With Internet marketing, not just any links will do (Ken Evoy)

HEALTHY:
Nutrition for your eyes

WISE:
Dale Carnegie on arguments

ALSO
IN THIS ISSUE:

Is
it worth fighting for? (Paul Lawrence)

A
lesson from charm school (Michael
Masterson)

Add
the word "invective" to your vocabulary

*
Highly Recommended *

You
Deserve Answers…And Now You're Going to Get Them

If
you haven't gained the wealth you crave, you need to do
something differently.

Why?
Because all change, all progress begins with a single
decision, a single action.

Are
you ready to seize the final piece of the puzzle? The
missing ingredient to coast you all the way to financial
freedom? You deserve answers and now you?re going to
get them.

In
just 30 days from today your life could be in an entirely
different place.

Don't
delay.

- Charlie Byrne

Adding
High-Value Links to Your Website

By
Ken Evoy, M.D.

Increasingly,
search engines are using links (and other "off-page
criteria") to help decide how relevant your site is
in terms of your most important keywords. But not just any
old links will do. The more relevant and higher in value,
the better.

Your eye must always be on value, and on value-for-value exchanges
between other high-quality, similarly themed sites.

How can you attract
other high-quality, theme-based sites?

Make
sure you have high-value content – and lots of it. (As
I said in Message
#1750, if you include content that's specific to
your niche and area of expertise, traffic will arrive
easily and naturally at your site.)

Center
your site on a specific theme rather than a "general
interest" topic. (A site for "vacation homes
in Portugal," for example, rather than "vacations" or "vacations
in Europe.")

Remove
low-value links from your site. (I'm talking about link
farms or banner farms, "free-for-all" links,
and tons of affiliate links.)

Provide
correct e-mail addresses, phone numbers, and other contact
information in all forms on your site.

And
(it should go without saying) make sure your site does
not promote hate, spam, libel, or any offensive or illegal
activity.

If
your website is strong and provides valuable information,
you'll have no trouble attracting value exchanges … and
increasing your own traffic in the process.

[Ken
Evoy, M.D., is the creator of the revolutionary online
business-building system Site
Build It! For 5 days in July, ETR and Ken are
teaming up with a small group of ETR readers at our intensive Internet
Business-Building Bootcamp in Chicago. Even if you walk
in with nothing but enthusiasm - no product, no marketing
skills, no technical know-how - you'll walk out with your
own online business less than five weeks from today. Only
a few open slots remain.]

"The
only way to get the best of an argument is to avoid it.".

-
Dale Carnegie

How
Small Issues Turn Into Huge Losses

By
Paul Lawrence

Have
you ever let a small remark really get to you? Don T. learned
how big a mistake that can be … the hard way.

A
successful sales manager, Don was proud of the fact that
he was already earning a six-figure income at the tender
age of 35. In fact, his life was looking pretty rosy on that
fateful night when he went out to a nightclub with some friends.

While
at the bar, Don made an attempt to strike up a conversation
with an attractive young lady standing nearby. Unfortunately,
she wasn't very friendly. She gave Don the once-over and
growled that with his five-dollar watch and secondhand pants,
she had no interest in him.

Although
her comments were an exaggeration, it is true that Don was
dressed casually and probably didn't look like a guy who
earned the kind of money he did.

Don
tried to forget about this rude woman, but he wasn't able
to. Finally, he marched back up to her, intending to give
her a stern lesson in not "judging a book by its cover."
But what happened next had serious consequences.

When
he approached the offending woman and began shouting at her,
a hulking, burly man decided she was being attacked, and
savagely hit Don in the head with a bottle. The end result
was that Don was not only nearly arrested, he required stitches,
had a concussion … and was lucky he didn't suffer any permanent
brain injuries.

Don's
mistake was to allow a petty remark to get under his skin
and goad him into starting an argument. In the nightclub,
his misguided response triggered a physical assault. But
had he made the same kind of mistake in the business world,
it could have wrecked his career, costing him the respect
of a superior … a client … or even his job.

Consider
John S., for instance. John was an up-and-coming young executive
with a national electronics firm. One day, his supervisor
barked at him about his sloppy, disorganized filing "system." Well,
John simply wasn't going to take that! He was one of the
company's young stars, and he was going to make that very
clear. Pointing his finger at the supervisor's cluttered
desk, John snarled back that people in glass houses shouldn't
throw stones.

The
supervisor held his tongue … but took an immediate and
permanent dislike to John. At every opportunity – including
formal evaluations – he gave John unfavorable marks. And
despite John's allegations that he was being treated unfairly,
upper management trusted the supervisor's judgment and stopped
believing in John's abilities.

Because
of John's decision to "get into it" with his supervisor,
three years of hard work at his company went down the drain.
He eventually left the company and had to take an entry-level
job at a lower wage. He had to establish himself all over
again as a potential management candidate … just because
he couldn't allow that one remark to slide off his back.

Keeping
your emotions in check can not only help you avoid negative
repercussions, it can also lead to great rewards.

Andy
W., for example, was a member of a men's bowling league.
One of his teammates was a wealthy businessman who had been
talking to Andy about the possibility of investing in a new
business with him.

Andy
was sure the guy liked him, so imagine his surprise when,
fueled by one too many beers, the man took a cheap shot one
night, remarking that Andy threw the bowling ball "like
a girl." While the other team members burst out in laughter,
Andy fumed. He came close to releasing a torrent of invective
… the kind of vicious, verbal low blows that can be apologized
for but never taken back. Fortunately, he controlled himself
and forgot the incident.

The
fascinating thing is that the businessman didn't forget it.
He realized that he'd been out of line and was impressed
by Andy's restraint. Andy's reaction was the final nudge
the businessman needed to decide that Andy was someone he
wanted to work with. And a few months later, Andy found himself
heading up a great, new company.

Am
I suggesting that it's possible to steer clear of ALL arguments?
Of course not. But you can make sure that you're not letting
yourself get knocked off course by a matter too trivial to
be worth a fight.

One
criterion you can use to measure the relative importance
of an issue is "The
Long Term Result Calculator."

I've
found this to be one of the most effective ways to determine
which issues are worth spending my precious time fighting.

First,
consider how the situation could possibly affect you in 10
years. If the issue could have a real impact on your life,
it's clearly one that you should think seriously about fighting
for.

If,
on the other hand, the issue is one you won't even remember
in 10 years (and I think you'll find this to be the case
more than 90 percent of the time), it's probably not worth
making it into a big deal now.

Quite
frankly, in terms of your future success, you've got bigger
fish to fry.

[Ed.
Note: Paul Lawrence, a regular contributor to ETR, is a produced
screenwriter, direct-mail copywriter, and business author.
He is also the creator of the Quick
and Easy Microbusiness System, ETR's program for starting
a business for under $100.]

Today's
Action Plan

Knowing
which fights to pick … and which to ignore … will help
keep you on course to achieve your long-term goals. Paul's Long
Term Result Calculator is just one of the many techniques
he describes in detail in his "Dare
to Live Your Dreams" program. If you're concerned
about being where you want to be in 10 years, you might want
to look into it.

* Advertisement *

Your
Chance to Turn $5,000 Into $1 Million

Since
Steve Sarnoff, options guru, relaunched his exclusive e-mail
Alert Service, Options Hotline, on Oct. 24, 1999, with an
initial $5,000 recommendation…
the profit opportunities for his readers have just doubled
and tripled and quadrupled…again and again and again.

That
$5,000 would have grown to a quarter of a million on Dec.
3, 2000. Then half a million dollars on Sept. 30, 2002. And
then to…$1 MILLION on Dec. 2, 2004!

Learn
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Is
Junk Food Clouding Your Vision?

By
Jon Herring 

Here's
a frightening statistic: 80 percent of people over 75 years
old have at least some degree of cataract damage. The good
news is that with proper nutrition, you can protect your
eyesight and be one of the 20 percent who maintain clear
vision through old age.

Antioxidant
vitamins have been shown to arrest and, in some cases, even
reverse cataract damage. For example, in a study of people
between 50 and 86, published in the American Journal of Clinical
Nutrition, those with the highest levels of vitamin E had
the lowest incidence of cataracts. In another study, published
by the International Journal of Vitamin Nutrition Research,
subjects with the lowest levels of vitamin C had the most
severe cases of cataracts. And the long-running Nurses' Health
Study found that long-term vitamin C supplementation reduced
cataracts by 83 percent.

That
should convince you to eat a diet that is rich in fruits
and vegetables, and to consider supplementing with high-quality
antioxidants – especially if there's a history of cataracts
in your family.

(Reference: Beyond
Health News)

It's
Good to Know: How to Be Charming

By
Michael Masterson

As
I said yesterday,
people who learn how to be charming can wield great power.
To enhance your charm, says Brian Tracy in his new book The
Power of Charm: How to Win Anyone Over in Any Situation,
develop these four specific skills:

1.
Be a charming listener by:

listening
attentively (Turn off that television. Put down that
paper.)

pausing
for a moment before replying (This indicates that you
are giving the other person's comments due consideration.)

asking
questions when you need clarification

paraphrasing
complicated or convoluted speeches before replying
to them

2.
Be an attentive listener by:

facing
the person you are talking to

making
direct eye contact

moving
your gaze from one to another of the speaker's eyes
as he is talking

nodding
appropriately

providing
verbal clues that you are interested in the conversation
("Yes, I see what you mean.") tilting your
head occasionally

3.
Be quick to smile, laugh, and provide compliments whenever
it is appropriate. This may take practice at first, but
with repetition it can become a habit. The bonus for you
is that it will actually make you feel happier.

4.
Act – as much and as frequently as you can – as if you
really, really like the other person.

*
Advertisement *

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more

Word
to the Wise: Invective

"Invective" (in-VEK-tiv)
is insulting or abusive language.

Example
(as used by Paul Lawrence today): "He came close to
releasing a torrent of invective … the kind of vicious,
verbal low blows that can be apologized for but never taken
back."

Michael
Masterson
Copyright ETR, LLC, 2006

Have
a Question for Michael Masterson?

Want
to know the secrets to his success? Have a perplexing
business problem? ETR welcomes your thoughts. Post
them online at  http://speakoutforum.com/forum/

or
send questions directly to Support@EarlyToRise.Com

ALL
CONTENTS OF THIS E-MAIL ARE COPYRIGHT 2006 BY ETR,
LLC.ALL RIGHTS RESERVED: REPRODUCING ANY PART OF
THIS DOCUMENT IS PROHIBITED WITHOUT THE EXPRESS WRITTEN
CONSENT OF EARLY TO RISE. Protected by U.S. Copyright
Law {Title 17 U.S.C. Section 101 et seq., Title 18
U.S.C. Section 2319}:

Infringements
can be punishable by up to 5 years in prison and
$250,000 in fines. Are
you having trouble receiving Early to Rise messages?

Ensure
that Early to Rise gets delivered to your email box,
click below:http://www.earlytorise.com/whitelisting.htm

If
you'd like to suggest Early To Rise to a friend,
please point them to:http://www.earlytorise.com/SuccessPartnership.htm

To
BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com/

or
email support@earlytorise.com

NOTE:
If URLs do not appear as live links in your e-mail
program, please cut and paste the full URL into the
location or address field of your browser. Disclaimer:
The inclusion of an ad in ETR does not constitute
an explicit endorsement. It does mean that as far
as I know the product is not a rip-off. When I really
like a product and want you to buy it I'll tell you
explicitly. Otherwise, view these ads the way you
would commercials on TV or display ads in the back
of your favorite magazine. Check them out. Make a
decision. If you don't like, ask for a refund. (All
products sold here will carry refunds.)

Nothing
in this e-mail should be considered personalized
investment advice. Although our employees may answer
your general customer service questions, they are
not licensed under securities laws to address your
particular investment situation. No communication
by our employees to you should be deemed as personalized
investment advice.We expressly forbid our writers
from having a financial interest in any security
recommended to our readers.

All
of our employees and agents must wait 24 hours after
on-line publication or 72 hours after the mailing
of printed-only publication prior to following an
initial recommendation.Any investments recommended
in this letter should be made only after consulting
with your investment advisor and only after reviewing
the prospectus or financial statements of the company.

All
material on this site is provided for information
only and may not be construed as medical advice or
instruction. No action should be taken based solely
on the contents of this information; instead, readers
should consult appropriate health professionals on
any matter relating to their health and well-being.

http://www.earlytorise.com/

The
Internet's Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-344-7200

www.earlytorise.com
Message #1753
Monday, June 12, 2006

WEALTHY:
The best time to buy stock

HEALTHY:
5 steps to a sneeze-free summer

WISE:
Albert Camus on charm

ALSO
IN THIS ISSUE:

The
most important arrow in the charmer's quiver (Michael
Masterson)

2
Samuel 12

Add
the word "diatribe" to your vocabulary

*
Highly Recommended *

Your
Invitation to Join a Small Group Of "Freedom Fighters" In
Our Nation's Heartland This July

Your
five day mission: Reclaim your personal liberty… declare
your self-reliance… and seize financial independence forever.

This
July 12th to 16th, we're going to take a small group of ETR
readers and work alongside them to build their own Internet
business – the whole shebang, from soup to nuts – in an intensive,
5-day, business-building program like nothing we've ever
done before.

You're
going to walk in with nothing – no product, no marketing
skills, no technical know-how – and you'll walk out with
your own online business

What
you will learn flat-out works. You will build a professional,
popular, and profitable REAL Internet business. When
you walk out the door, you'll be super-prepared
for success in a way that very few entrepreneurs ever are,
online or off.

ETR's Internet
Business-Building Workshop is going to deliver
success. Actually, it will OVER deliver. And your
success, of course, is the bottom line. Sound good?

Okay,
then let's get going… let's build something that WORKS…
your own, REAL Internet business.

We've
just released the full details.

-
Patrick Coffey

Making
Money With Falling Stocks

By
Andrew Gordon

It's
hard to buy stock when the market is falling. But buying
solid stocks at cheap prices and holding them long enough
for the market to recover pays off big-time in the end.

When
the markets were tanking in 2000, I was automatically withdrawing
$100 from my bank account every month and moving it into
a stock investment account. On every quarterly statement,
I saw $300 – three months' worth of $100 contributions to
the account. Right next to that figure, I saw my balance
– and my gains for each three-month period were always $200
plus change. In other words, my monthly contributions/stock
purchases were losing value the second I was making them.

But
I wasn't worried … and here's why:

If
I had invested a lump sum in stocks back in January 2000,
I would have made average annual earnings of 12 percent to
date (according to Morningstar). But because I instead invested
$100 every month during this same period – which covered
the crash, then the recovery, followed by a mini-recovery
– I made almost double that, or an average of 23 percent
per year.

This
vastly better result is because when the market was sinking,
I was buying stocks at low prices. Buying low always
pays off when the market is down because the market
always recovers. Your portfolio won't look so good during
the downturn. But then you'll see your investments come back
with a vengeance, and it will all be worthwhile.

[Ed.
Note: Andrew Gordon, ETR's financial expert, is the editor
of our new investment service, The
Wealth Advantage. Join now and you'll get
a free special report on Andrew's specific "finds" -
companies that have the very real potential of giving you
up to 1,000 percent on your investment.]

"You
know what charm is: a way of getting the answer 'yes'
without having asked any clear question."

-
Albert Camus

How
to Charm Anyone

By
Michael Masterson

Brian
Tracy knows something about charm. Last year – in his first
appearance as one of the speakers at our annual wealth-building
conference – he charmed his audience with a friendly, low-key
talk about what it takes to succeed in life. He charmed them
so much, in fact, that they rated him the event's best speaker.

Afterward,
at a local restaurant, he charmed a small group of fellow
speakers and conference staff by showing a genuine interest
in what was said and who was speaking.

He
charmed me, too, by praising the conference itself and my
speech in particular. And just last week, he sent me a copy
of his latest book, The
Power of Charm: How to Win Anyone Over in Any Situation,
with this handwritten inscription:

Michael
– you are a real "charmer."
Brian

I
don't know how many other people received this same, charming
treatment. I'd like to think the handwritten inscription
was unique. But even if it was just one of many similar inscriptions
on copies of the book sent out by his publicist, I was flattered
by the sentiment – and I promised myself that I would do
something similar this fall when my next book, Seven
Years to Seven Figures, is published.

Being
charming is no minor social grace. If you can master the
art of winning people over, you can improve your odds of
success in every area of life. "Fully 86 percent of
your success in business and personal life," Tracy
and coauthor Ron Arden state in the book's introduction, "will
be determined by your ability to communicate effectively
with others."

I
wouldn't put the number that high. I know lots of very successful
people who are totally devoid of charm. But I do believe
that if you can learn to make people like you, your path
to success will be easier, faster, and more enjoyable – both
for you and everyone you deal with.

Tracy
and Arden say that charm is essentially social intelligence.
That makes sense to me. And like the other primary forms
of intelligence – mental, physical, and emotional – the more
social intelligence you have, the better.

Of
course, there is a difference between how much intelligence
you have and how much you use – between your capacity for
acting intelligently in social situations and your habit
of doing so.

If
I had to rate my social intelligence capacity on a four-point
scale, I'd give myself a solid 3.0. I usually have a good
sense for the right thing to do in any social situation.
(Listen here, talk there, shut up now, etc.) But if I had
to rate my active social intelligence – that is, my actual
behavior – I'd give myself a 1.5.

I
have a tough time doing the socially correct thing. When
the moment calls for a sympathetic phrase, I hear myself
saying, "Stop feeling sorry for yourself." When
everybody at the dinner party is agreeing that it's wrong
to eat veal, I erupt in an anti-vegetarian diatribe. I know
the right thing to say, but I just can't get the words out.

I
realize that my lack of social grace is the result of a lack
of emotional intelligence, which made me pretty happy to
find out that Tracy and Arden believe that both emotional
and social intelligence can be learned. "You can learn
to be a warm, friendly, likeable, and charming individual," they
say, "just by practicing some of the communication methods
and techniques used by the most influential and effective
people in our world today."

After
reading their short but very wise book, I have come to hope
that even someone as grumpy and disagreeable as I can learn
to have charm. Here are some of the suggestions I intend
to follow. If you are interested in increasing your charm
factor, you may want to try some of them:

1.
Show acceptance.

"The
greatest gift you can give other people," Arden and
Tracy say, "is the attitude of unconditional positive
regard." And even if you aren't fortunate enough to
be surrounded by people to whom you can muster unconditional
regard (let's face it, such people are rare), you can nevertheless
exude a lot of charm simply by letting the other person know
that, although there may be points at which you fail to agree,
your fundamental opinion of them is positive.

The
best way to show acceptance, Tracy and Arden say, is to smile. "When
you smile with happiness at seeing people, their self-esteem
jumps automatically. They feel happy about themselves. They
feel important and valuable."

2.
Show admiration.

After
you've warmed up your charm victim by giving him that accepting
smile, boost his self-esteem by telling him that you admire
him. Everyone likes a compliment – even a false one – but
it is much better (and more charming) if you can identify
some characteristic or quality that you genuinely admire.

Almost
everyone has something that can be admired, even if it is
something as innocuous as his posture or her tone of voice.
But before you voice your admiration, internalize it -convince
yourself that you do, indeed, admire that quality. A sincere
compliment is a hundred times more powerful than a faked
one.

3.
Show approval.

"Throughout
life, all humans have a deep unconscious need for approval
of their actions and accomplishments," Tracy and Arden
say. People never grow tired of compliments so long as they
are sincere. When somebody does something well or good, let
him know that you noticed. Showing approval for specific
behavior is the best way to ensure that it will happen again.
As with showing admiration, showing approval is best when
it is sincere – and that usually means paying attention to
specifics. (As in, "I really liked the way you collated
that report, John.")

4.
Show appreciation.

When
someone does something nice for you – big or small – say "thank
you." Saying thanks is more than merely uttering the
words, Tracy and Arden remind us. It's about making eye contact
and showing true appreciation by your tone of voice.

5.
Give attention.

This
is the most important arrow in the charmer's quiver. "When
you pay close attention to other people," Tracy and
Arden say, "the more valuable and important they will
feel they are, and the more they will like you."

When
I think of the charming people I know, it's clear that they
do exhibit these characteristics. They are always positive,
upbeat, cheerful and – most importantly -interested in other
people. When these people call me, I always answer or return
their calls. And when I have the chance to spend time with
them, I take it.

If
one of my charming friends wanted to do business with me,
I don't think I could refuse him. In fact, at this point
in my career, I'd sooner go into business with someone I
found charming who didn't have a good business idea than
someone I dislike who did. (I'm not advising this as a business
strategy, of course. It wouldn't make sense. I'm telling
you this to indicate the power that charming people can have.)

If
you decide to improve your social intelligence by learning
to be more charming, you will undoubtedly achieve success
faster. People will like you – and that will make everything
you do easier. And the bonus? You will gradually be surrounded
by people you genuinely like.

Today's
Action Plan