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Message #1743
Wednesday, May 31, 2006
WEALTHY:
Will that purchase make you richer or poorer? (Michael
Masterson)
HEALTHY:
One reader "weighs in" on weightlifting and jogging
WISE:
Jef I. Richards on the potential of Internet marketing
ALSO
IN THIS ISSUE:
Going "global" with
a local service (Ken Evoy)
Madonna,
Tom Hanks … or you?
Add
the word "ukase" to your vocabulary
Attention
ETR readers: I've got some bad news and some good news…
The
bad news: We are currently moving offices, so
please be patient with us during our 1/2 day transition.
Business will resume as usual at noon, Wednesday, May 31,
2006, where you may reach us at support@earlytorise.com or
at (866) 344 – 7200.
The
good news: While we are busy moving, you can take
advantage of up to 65% savings on some of ETR's top programs! Be
sure and visit our moving sale offer before it ends at.
Do
You Need To Start Out Small?
If
you don't have an Internet business yet, or if your company
is smaller than $1 million then you need something different…
something that lets you start off small.
One
man I know turned $10 into over $500,000. How's that for
starting small!
Let
me show you how to get a similar Internet income stream
running for almost nothing.
-
Patrick Coffey
Two
Questions to Ask Yourself Whenever You're About to Buy
or Sell Anything
By
Michael Masterson
Here's
an important thing to know. (And if you can remember this
for the rest of your life, it will always help you make good
financial decisions.) When you buy something, you
are almost always immediately poorer. When you buy a new
BMW, for example, it depreciates (loses value) the moment
you drive it out of the showroom. Investing in something
– such as a stock portfolio – is a purchase, too. The difference
is that cars are usually depreciating assets (losing value
over time) whereas stocks – good stocks, at least – are appreciating
assets (increasing in value over time).
Every
time you get yourself into a buy/sell transaction, ask yourself
these two questions: "What am I doing right now in terms
of my wealth?" and "Am I getting richer or poorer?" Forget
for a moment how the transaction makes you feel emotionally
– because that can change. Focus on the impact it has on
your wealth (net worth). If you can teach yourself to ask
these questions habitually, you will make much wiser decisions.
(Source:
Michael Masterson's new book, Automatic
Wealth for Grads … and Anyone Else Just Starting Out.)
[Ed.
Note: Here's your chance to tell Michael Masterson what's
on your mind. What's the single most useful piece of advice
you've discovered in Automatic
Wealth for Grads ... and Anyone Else Just Starting Out?
And how have you used it in your pursuit of wealth and success?
Let us know at MostPowerfulSecret@ETRFeedback.com ...
and maybe you'll see your name in print in a future issue
of ETR.]
"The
Internet holds immense potential as a marketing tool.
As an interactive medium that reaches around the world,
it promises an interpersonalization of advertising. As
mass communication becomes mass-interpersonal communication,
marketing efforts become more efficient, effective, and
extensive."
-
Jef I. Richards
The
Most Overlooked Small-Business Opportunity on the Net
By
Ken Evoy, M.D.
What's
the largest single segment of the economy that (up to this
point) has virtually missed the Net?
SERVICES!
Yes,
the service-selling opportunity is the most overlooked small-business
opportunity on the Net.
As
a service seller, you could be a …
personal
trainer
copywriter
database
programmer
Japanese
art specialist
caterer
photographer
graphic
artist
chimney
cleaning and fireplace installation expert
financial/investment
specialist
travel
consultant
import/export
specialist
pharmaceutical
expert
translator
(Do you know two languages?)
Depending
on the kind of service you sell, you could have local clients
… or you could work for anyone in the world.
Because
it's not immediately obvious, let's take a close look at
what the Net can offer both global and local service sellers.
Let's start with …
Global
Service Sellers
Obviously,
anyone with a global-based service stands to gain a lot by
having a Web presence. For example, one of our Site
Build It! clients, Karen Copeland, sells South
African golf tours over her website. Karen has had a huge
response – especially considering that her site has a very
specific target market. In fact, her first query came from
a 20-person outfit in the U.S.
There
is another attractive aspect to selling your services on
the Net. A single client can bring in substantial dollars.
So techniques like mastering the search engines, paid-inclusion
programs, listing in directories, and running massive pay-per-click
campaigns can give you a terrific ROI (return on investment).
Let's
consider "mastering the search engines."
The
keywords your prospective client perceives to be important
to your business are the ones that must appear in the Top
10 search positions in the search engines. Without a Top
10 position, you won't be found!
Here's
the "in a nutshell" way to get yourself a Top 10
position …
Build
lots and lots of Keyword-Focused Content Pages, all within
a Theme-Based Content Site. The theme, of course, is tightly
related to the service you are selling.
These
pages must also convince your prospective client that you
are trustworthy. Think about it. Anytime you hire someone,
what do you need to know before you sign the agreement?
Are
they good?
Are
they honest?
Is
their work competitively priced?
Are
they easy to work with?
And
so on, and so on …
The
visitors to your site will be asking the same questions.
A prospective client will have to feel very confident in
your abilities before s/he hires you, especially if you are
halfway across the globe!
But
what if your service has a strictly local client base? After
all, if you sweep chimneys and install fireplaces, you won't
fly from New York to Paris to do the job. So let's take a
look at …
Local
Service Sellers
As
I just said, your chimney cleaning and fireplace installation
service is not likely to be of interest to anyone outside
of a 1-hour driving radius. So why bother advertising via
a global medium like the Internet when your business is very
obviously local?
A
whole lot of good reasons come to mind …
1.
First and foremost, compared to "regular" advertising,
an Internet presence is cheap, cheap, cheap – under a dollar
a day.
2.
An Internet presence gives you the edge over your local competition.
It allows potential local clients to learn about you at their
convenience. In the absence of a word-of-mouth recommendation,
your business is on an even footing with every other competitor
listed in the Yellow Pages. By maintaining a website, your
visitors can get to know you, trust you, and ultimately hire
you.
3.
Considering the value of a single new lifelong customer,
and the offline word-of-mouth "buzz" that s/he
creates, your business stands to lose by not maintaining
a Web presence.
4.
Like the global service seller, the local service seller
can leverage an Internet presence to create multiple streams
of revenue that ARE global in nature. For instance …
The
articles about fire safety that you post on the website for
your chimney/fireplace service will appeal to more than just
your local community. They'll have a worldwide audience of
people who will click onto your site just to read them. By
partnering up with related non-competing merchants (retailers
of fire extinguishers, smoke alarms, carbon monoxide detectors,
and so on), you can turn this traffic into a commission-based
revenue stream.
You
can also leverage this global presence by selling your own
e-book – maybe something like "The A to Z Guide to Fireplace
Installation for Do-It-Yourselfers."
Local
or global, smart use of the Net can only benefit your service,
no matter what it happens to be.
[Ed.
Note: Ken Envoy, M.D., is a Netreprenuer and president of
SiteSell.com, a service that helps small businesses develop
an effective Web presence by using the Site
Build It program.]
Today's
Action Plan
72
percent of American households are interested in starting
their own Internet business. If you're one of them, you should
join us in Chicago
in July for our five-day Internet Business-Building Workshop based
on Ken Envoy's Site
Build It program. Even if you walk in with nothing
but enthusiasm – no product, no marketing skills, no technical
know-how – you'll walk out with your own online business
less than seven weeks from today.
$5
Billion Dollars in Energy Assets… Going for Pennies on
the Dollar
As
you know, the markets both here and abroad have taken a drubbing
over the last two weeks. Small caps are down 7%. The international
index is off 9%. Emerging markets have fallen 10%. And natural
resources and energy stocks have gotten sheared as well.
Of
course these are the stocks that have risen the most during
the last 24 months, so this latest correction was widely
expected. It's just that nobody knew when it would come.
Now that the volatility has arrived, the question is: what
to do? Here's what I suggest.
As
always, you should invest with a plan. When you buy a stock,
you should already know at what level you would sell that
stock. Monitor your stops and get out if you hit them.
Invest
in companies that are deeply undervalued.
Invest
in market sectors that are in a long-term up trend.
Despite
this latest, much anticipated correction, natural resource
and energy stocks are in the midst of a long-term bull market.
And in this fast-rising sector, I have found one of the most
deeply undervalued companies I have ever run across. It's
a company that is sitting on BILLIONS of dollars worth of
energy assets… and yet it's valued at less than $90 million.
This
is like a pile of money, just waiting to be picked up. I
highly recommend you learn more about this company.
Andrew
Gordon
Investment Director
The Wealth Advantage
Reader
Feedback: "Kudos to you for exposing the truth to
achieving the body you desire."
In
response to Michael Masterson's article, "The
Best Exercise Routine Ever, Part 1," you
are right on the money! I am a fitness professional with over
25 years experience, and own and operate a private personal
training studio. To give credit to my peers as well, many personal
training studios have a very different approach to the common
health clubs out there that want to make use of all their expensive
exercise machines.
I too have experienced and witnessed many joggers and weightlifters
fall prey to the traditional forms of exercise. The joggers
look very unhealthy with poor postural problems and are riddled
with injury. The weightlifters fall into the trap of being
overdeveloped in some areas of their bodies, underdeveloped
in other areas, and also riddled with injury.
Personal training studios offer more updated and effective
forms of exercise than most health clubs. Part of the reason
is that personal training studio owners cannot afford tens
of thousands of dollars on fancy equipment. The other part
is that we focus on client results, and not just sales alone.
So, we make do by incorporating other modalities using one's
bodyweight, medicine balls, tubing, and sports tools like mini-hurdles
and ladder drills. All of which work on balance, agility, strength,
cardiovascular conditioning, and the all-important core musculature.
Our clients also reap better results with a body that is usable
in both
everyday movements as well as sport/adventure activities.
So kudos to you for exposing the truth to achieving the body
you desire that can also perform when needed.
Robert Garza
Deerfield, IL
It's
Good to Know: Always Get a Table
By
Suzanne Richardson
You
call a restaurant weeks in advance to book a table … and
they're already full. Or so they say …
According
to a recent New York Times article, many restaurant
owners may be intentionally reserving tables until the last
minute. Manhattan restaurateur Danny Abrams (who owns The
Red Cat with partner Jimmy Bradley) told the Times that
he sometimes reserves 20 percent of their tables until the
final hours. This way, if Madonna, Tom Hanks, or the chef's
mom shows up at 8:00 on a Saturday night, they won't have
to turn them away.
But
guests of honor don't usually show up unexpectedly. So, with
that in mind, you should always be able to get a
table at your favorite establishment – even if you wait till
the last minute. Here's how:
Become
a regular. As Michael Masterson has said,
if you're a familiar face to the wait staff and managers,
you could score a prime table while other would-be
diners are turned away at the door.
Be
persistent. Cancellations happen all the time,
and you may be able to sneak into a newly vacated slot.
Just
show up. Be prepared to wait a bit, and you
could find yourself taking the table of a last-minute
no-show.
Try
an online reservation service. Sites like DinnerBroker.com and OpenTable.com allow
you to check table availability at restaurants nationwide
– and make a reservation for free.
The
7 most dangerous lies your doctor's telling you (even if
he doesn't know it)…
In
the next 22 minutes, 100 Americans will die under the care
of sincere conventional MDs. And one of them might be YOU.
Save
yourself a lot of pain, money – and maybe even your own life. Get
the real story here, right now…
A "ukase" (yoo-KAYS)
– from the Russian "ukaz" – is any order or decree
issued by an authority.
Example
(as used by Arthur Laurents in Original
Story By): "I took a playwriting course
from the noted Prof. A. M. Drummond, a huge man on crutches who
right off the bat delivered a ukase never to
begin a play with the telephone ringing."
Michael
Masterson
Copyright ETR, LLC, 2006
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