thanks for those insights.
While I personally find it pretty strange that people will leave the lights on at night and play ocean wave sounds (because their cats are “afraid in the dark and if it’s quiet”), there surely is a powerful lesson to be learned.

Can you also share strategies on how existing businesses can use emerging trends and tie them into their marketing?

(For me, the idea of setting up another business is daunting, since I’ve got all hands full to do with the one I’m currently involved in).

Thanks,
Joe Paz
The Memory Improvement Man