Dear ETR Reader,
Steve Cook has 300 real estate deals under his belt in just the last five years. There's a lot you can learn from that kind of experience.Today, he shares the mistakes he made along the way, where he's going from here, and his nine best tips for new investors.
- Justin Ford
Editor, Main Street Millionaire
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Most Popular Wealth, Health and Wisdom EZine
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Tuesday, February 21, 2006
Message #1658
WEALTHY: What I did right – and what I did wrong – with my real estate investments (Steve Cook)
HEALTHY: How Big Pharma turned horse urine into a billion-dollar business
WISE: William Connor Magee on making mistakes
ALSO IN THIS ISSUE:
A basic concept that do-gooders don't get (Michael Masterson)
2 more tips to increase your chances of taking great family photos
Add the word "bellicose" to your vocabulary
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"The man who does not make any mistakes does not usually make anything."
– William Connor Magee
9 Tips for New Real Estate Investors
By Steve Cook
I've done over 300 real estate deals in the last five years. And at every seminar that I'm involved in, the toughest question I get is this one: "Knowing what you know now, what would you do differently?"
Based on my current position and the blessings I have experienced, I really would not have done anything differently. I'm very pleased with my current situation as an investor, and I fear that if I had done anything differently, I wouldn't be where I am today. In my opinion, a more appropriate question is: "Based on your experience, what direction are you going from here – and what advice do you have for a new investor?"
While my plan for the future is still in process, I do have nine tips to offer new investors.
1. Choose quality over quantity.
Beginning investors should do what they need to do to survive, keeping in mind that it is better to do one quality deal than a multitude of average deals. As a beginner, you must get into the game, but do it carefully with good deals. Then go from first to second to third to home, taking it one step at a time. Crawl before you walk and walk before you run. Otherwise, by rushing into things, you run the risk of making mistakes that will set you back months or even years.
2. Set goals and put them on paper.
I did not have concrete goals when I began, so two years after getting started, I was in about the same place as when I started. I ran around in circles and covered a lot of ground, but didn't get too far from my starting point. Only then did I develop a plan. (Smart, huh? Only took a few dozen "seminars" and a few more whacks upside my head.)
Put together a plan sooner rather than later, preferably before you even start investing. Anyone who drafts a realistic plan and sticks to it can achieve as much in one year as I did in three.
Set realistic goals. Speak with experienced investors in your chosen field (e.g., wholesaling, rehabbing, lease-options, "subject to") and get their honest opinions regarding profits per deal and the average time required to complete a deal. Then, based on this and your current resources of cash and credit, set your long-term cash, cash flow, and equity goals for one, three, and five years. Once you have these long-term goals, fill in your short-term three-month, six-month, and nine-month goals by outlining the steps you need to take to accomplish your long-term goals.
Unless you draft a plan similar to this and truly commit to it, you are going nowhere.
3. If possible, keep your best deals.
Looking back, I have owned a lot of homes that I wish I had kept. I don't regret having sold them since every sale contributed to my success, but I did have some gems that have more than doubled in value since I sold them.
When I sold, I just didn't believe that those areas would take off (as realtors and others were telling me). So I cashed out and used the profits for other things. If I had held the 50 best deals that I have sold to others and done nothing else, my net worth would probably be three times higher than what it is today.
Sometimes, though, it is necessary and understandable to sell a property for cash profits – even though it would be nice to keep it. Use your best judgment.
4. Don't limit your profits.
When you purchase a great deal, don't feel obligated to pass all of the savings on to your buyer. I could have generated more profits than I did from many of the properties that I wholesaled. Often, when I purchased a SUPER deal, I passed along the SUPER savings to my buyer with the attitude that I should only make $2k-$4k per transaction.
Well, this was a mistake. My advice to you is to take what you can get. Don't inflate your prices above the market and gouge people. Give them a good value. However, don't think it's necessary to limit your profits just so a buyer can benefit. After all, this is business. Let the market set your price. There will be plenty of times when your profit isn't as large as you expected. Take advantage of the big hits when they come.
5. Separate business and charity.
Sometimes, I used my business as a charity when I shouldn't have. My recommendation for you is to never do the same. Don't let someone live rent-free or give someone else more for a service than what it makes good business sense to give.
Don't get me wrong. It's okay to be charitable with your profits. I am. But you can't be charitable with your business. If you give your business away before you make profits, that cuts your wellspring at its source. And you won't have any profits to share.
6. Hold on to the J.O.B. as long as you can.
I know it's hard to hear this, especially if you're disgusted with your current position. But I recommend that beginners with good jobs hold on to them for a while. They provide a safety net while you are learning – and particularly allow you to establish yourself with banks and credit card companies. Convincing these organizations to work with you as a self-employed person is tough.
7. Start as early as you can.
I became interested in investing at the age of 18, and I wish I had pursued it from that age. Instead, I waited 10 more years to get started. As of this writing, I've only been investing for five years – and it's hard for me to imagine, based on my current position, where I would be now if I had started when I was 18 years old. It's never too late, but you need to start NOW!
8. Use partners wisely.
Use partners only when you need them. In other words, choose people with time, money, knowledge, or skills that you don't have. They should bring to the table something that you need. All too often, two people with a dream and nothing else decide to be partners. Not good. Partners need to complement each other, not have the same qualities.
Nowadays, I teach others to use partners strictly on a deal-by-deal basis. The form of partnership I teach most often is one where one person puts up all of the money and the other is responsible for everything else.
9. Dare to dream.
Finally, I'd like to stress that if you can dream it, you can do it through effort and perseverance. Having money, a decent job, and good credit make investing easier … but they are not necessary.
When I began my career as a real estate investor, I had no money, no job, and poor credit. In the past five years, through the grace of God, I have come a long way. So set your goals and start taking the steps necessary to achieve them. Reevaluate and adjust every so often … but don't quit and don't let anything stop you.
[Ed. Note: Stephen Cook is an author and active real estate investor. He pursues many avenues of investing, and specializes in the wholesaling and rehabbing of properties for profit.
http://www.isecureonline.com/Reports/700SWFQC/E700G299/]
Notes From Michael Masterson's Journal: Love Isn't the Only Thing That Money Can't Buy
Ads for "Meals on Wheels" programs often say things like "Dignity is life without hunger." This illustrates, very plainly, something that I think is wrong with contemporary liberal sentiment: the idea that virtue is a material commodity.
If dignity is nothing but a full belly, why are there so many well-fed people out there without a shred of it? Likewise, if dignity is the negation of hunger, was Gandhi's fasting undignified?
It's so dumb. So predictable. Today's do-gooder thinks the world is better if it has more material goods. The mission of such a person is to give everyone a minimum level of material comfort. The impulse itself is myopic and self-indulgent. The actions that come from it are futile at best and most often destructive.
You can't buy dignity. And you can't pay for it either.
- Michael Masterson
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Synthetic vs. Natural Hormones … BIG Difference
Yesterday, I told you that Wyeth Pharmaceuticals is pushing the FDA to restrict your access to safe, natural hormonal replacement therapy (HRT). They're doing this because the natural alternatives are so far superior that they've cut into Wyeth's sales by more than a billion dollars.
So, what's the difference between the natural and synthetic versions of HRT?
Bio-identical hormones are derived from plant compounds. As the name implies, they are identical to the hormones produced in the body. Unfortunately (for the drug companies), these hormones cannot be patented. On the other hand, the synthetic versions (which are derived from the urine of pregnant mares) are altered in the lab to produce a patentable – and profitable – product.
Women by the thousands are choosing bio-identical hormones to avoid the side effects of synthetic hormones. For example, the following was posted in the Health Sciences Institute (HSI) Forum.
"I have been on a variety of hormone replacement options over the years. Regardless of what I tried, I had many unwanted side effects (acne, sweating, fluid retention, etc.). After reading up on bio-identical estrogen, I asked to be switched to a bio-identical tri-estrogen compound. All side effects I experienced with other therapies went away almost immediately. I have been very happy with the results, whereas I had been miserable for years with other therapies."
There is still time to protect your right to choose. If you are a doctor or a woman who has experience with bio-identical hormones, you can submit your opinion on this matter directly to the FDA up until April 4, 2006.
- Jon Herring
Today's Action Plan
We want to hear from you. Do you have experience with synthetic or bio-identical hormones? Visit the ETR Speak Out Forum now and let us know. Please comment pro or con. Also, give us your thoughts on Wyeth's bid to restrict your right to choose.
It's Good to Know: How to Take Better Photos, Part 2
Yesterday, we gave you two good ideas on how to take better photos. Here are two more tips from the Board of Advisors for AWAI's new home-study program – "Turn Your Pictures Into Cash".
Turn your camera and shoot both horizontal and vertical shots.
Hold your camera as you normally do and then try turning it on its side. Amateur snappers often limit themselves to horizontal shots because that's how the camera fits most comfortably in their hands. But you should shoot at least one photo of your subject as a horizontal and then shoot the exact same picture in vertical. You might even try turning the camera at a 45-degree angle (as if you're shooting it to be a diamond) for an interesting effect.
Shoot in the early morning and late afternoon for the best light.
When shooting outdoors, think overcast, dawn, and dusk. The harsh midday sun is the worst type of lighting for your photographs. Overcast daylight, on the other hand, is soft and diffused, which will bring out your scene's natural colors and minimize shadows that fall in unattractive places (like under your spouse's nose and forehead).
[Ed. Note: Find out more about AWAI's home-study photography program here: www.thephotographerslife.com/etr. Or join them in Bermuda for their next live event: www.thetravelwriterslife.com/bermuda/etr.]
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Word
to the Wise: Bellicose
"Bellicose" (BEL-ih-kos) is another way of saying "warlike." The word is derived from the Latin "bellum" ("war").
Example (as used by Walter McDougal in Promised Land, Crusader State): "And John Adams insisted that where European diplomacy was secret, bellicose, and riddled with intrigue, American policy would be open, peaceful, and honest."
Michael
Masterson
Copyright ETR, LLC, 2006
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