Archive for January, 2006

The Cause of (and Cure for) My Obesity

Tuesday, January 24th, 2006

Dear ETR Reader,

In today’s essay, my good friend Shane Ellison, M.Sc., will tell you how to lose weight effortlessly, get the lean, toned body you want, radically improve your health, and master one of your body’s most important hormones.

We hope you enjoy this issue of ETR.

Jon Herring
ETR Health Editor

The Internet's
Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-565-1117

www.earlytorise.com
Tuesday , January 24, 2006
Message #1634

WEALTHY: The only mutual fund you should be investing in this year

HEALTHY: Could this be "the master control of all disease"? (Shane Ellison)

WISE: Dave Barry on Grape Nuts

ALSO IN THIS ISSUE:

Which side of this debate are you on? (Michael Masterson)

4 words that you should be writing on the back of all your credit cards (Will Newman)

Add the word "buss" to your vocabulary

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The Best Mutual Fund for 2006

I don't think mutual funds will do all that well this year. Heck, I don't think the stock market will do all that well this year. But there's one mutual fund I feel very good about. It's U.S. Global Resources Fund (PSPFX), a no-load fund specializing in natural-resource stocks.

It has a phenomenal short-term and long-term track record. Last year, it returned more than 70% on investors' money. Over the last 10 years, it has returned 15% average annual total return – easily outperforming the majority of mutual funds. In the last three years alone, a $10,000 investment in PSPFX would have more than quadrupled in value. Small wonder that Morningstar and Standard & Poor's give it a five-star rating.

PSPFX is capable of matching or topping this year's 70%-growth performance. Even if it doesn't, it's poised to get double-digit returns. So I recommend that you invest a small portion of your portfolio in PSPFX.

- Andrew Gordon

[Ed. Note: Andrew Gordon, ETR's financial expert, is the editor of The Skeptical Advisor, our investment newsletter. Check it out at http://skepticaladvisor.com.]

"The reason it's called 'Grape Nuts' is that it contains 'dextrose,' which is also sometimes called 'grape sugar,' and also because 'Grape Nuts' is catchier, in terms of marketing, than 'A Cross Between Gerbil Food and Gravel,' which is what it tastes like."

- Dave Barry

The Cause of (and Cure for) My Obesity

By Shane Ellison, M.Sc.

I have been rail thin … and I have also carried more fat than I'd like to admit to. As a college wrestler, I was 4% body fat. In my late 20s, I ballooned to a whopping 30% body fat. I felt weak, tired, edgy, depressed, and was haunted by a constant craving for food – usually anything that had sugar. Disgusted with myself, I was determined to lose the unwanted fat while building more muscle … in the shortest amount of time.

As an organic chemist trained in biochemistry, I scrutinized every available way to lose fat. I studied volumes of research on fad diets, the "food pyramid," and strenuous exercise programs. I mapped out the actions of purported fat-loss drugs like Wellbutrin, Phentermine, Xenical, Clenbuterol, Meridia, and amphetamines. What I learned was that these things could provide only temporary fat loss, at best, while putting my health at risk.

Digging deeper into science, I discovered that I could lose fat and gain solid muscle by adopting some simple habits that would help control a single hormone in my body: insulin!

Your body uses insulin to escort blood sugar and other nutrients into the muscle cells to be used for fuel. This keeps us alive and energized. However, too much insulin can be detrimental. It tells the body to store fat and, instead, use glucose for fuel. In addition, many hormonal systems that regulate appetite, mood, muscle growth, and even fertility are thrown out of whack by excess insulin. This state of imbalance leads to an addiction to sugar that has made the manufacturers of soda, juice, cereal, beer, and candy rich.

Most people have learned to pay attention to how many calories or grams of fat they put into their body. But they ignore the sugar. This is a deadly mistake. Low-calorie and low-fat foods tend to be loaded with sugar or "sugar mimics." These include sucrose, glucose, high-fructose corn syrup, monosodium glutamate, hydrolyzed proteins, trans-fat, and milk sugars such as lactose and maltose.

Looking back at my own eating habits, I see now that I was consuming sugar just about every time I put something into my mouth. Whether I was drinking a "sports drink," munching on a "health food" bar, or eating Campbell's soup, I was consuming some type of sugar. And that meant I was headed toward more treacherous health problems than just obesity.

Long-term, sugar consumption can turn this metabolic nightmare into a living hell. Habitually high insulin levels lead to a medical condition known as insulin resistance or Syndrome X.

The excess insulin numbs the muscle cells. Instead of allowing the glucose in so it can be used as fuel, the cells no longer react to it. Unable to gain entry into those cells, glucose remains in the bloodstream. Blood sugar skyrockets. Recognizing the rise in blood glucose, the pancreas produces even more insulin. Insulin and glucose overload leads to hypertension, heart disease, diabetes, and cancer. Aging accelerates so fast in people who suffer from insulin resistance that it can erase 10 years from their lives!

Alarmed by what I learned, I was now wildly motivated to control my insulin. And it wasn't difficult. I never went hungry. I never counted calories. I never suffered in the gym. I learned how to control my insulin by changing a few lifestyle habits. Doing so allowed me to burn fat day and night. My body innately knew when to eat and how much to eat.

By controlling my insulin, I descended from 30% body fat to a lean 12% body fat in 90 days. During that time, I gained six pounds of muscle. I had abundant energy all day. My mood was consistently upbeat. My physical and mental endurance was at an all-time high. My productivity quadrupled. With my newfound habits, I felt like I had found the Holy Grail of effortless fat loss. I awoke from my metabolic nightmare and freed myself from the impending health crisis that 80 million Americans are now faced with.

Here are the steps I took:

I learned to exercise properly. Proper exercise and insulin resistance cannot co-exist. I did interval training, which consisted of short bursts of intense exercise separated by short rest periods. And I worked out with weights 3 times per week. I attained the best results when I exercised first thing in the morning, before breakfast.

I quit sugar and sugar mimics. I scrutinized every food label to ensure that there were no sugars. If something tasted sweet, I didn't eat it – not even fruit for the first 90 days. I quit all soda and fruit juice and replaced it with purified water, water with squeezed lemon, or green tea. Instead of artificial sweeteners, I used only the natural sweetener Stevia.

I avoided dieting. Lowering food intake and dieting teaches the body to store fat. I ate a meal every 3-4 hours until I was totally full. My meals focused on healthy fat, vegetables, and protein. I ate grass-fed beef, eggs (the whole egg), pork, fish, whey isolate (free of sugar and artificial flavors), beans, chicken, organic salads (at least every other day), steamed vegetables, blueberries, coconut oil, organic bread with REAL butter, cashews, almonds, sunflower seeds, and avocados.

I got more sunshine. I exposed at least half of my body to sunshine for 15-20 minutes per day. There are numerous studies which show that sun exposure helps to normalize insulin and blood glucose levels. I also noticed that it helped control my appetite and mood.

I drank more water. Drinking water has been shown to increase thermogenesis by up to 30%, activating the body's natural ability to burn fat. I drank 16 ounces of purified water upon waking in the morning and 10 minutes before every meal.

I used supplements. As a drug chemist, I knew that nutritional supplements could be useful. After all, the vast majority of drugs are derived from natural nutritional sources. But it wasn't until I fully embraced them that I experienced their powerful benefits. To mobilize my fat and intensify my workouts, I used a thermogenic aid: a 30% extract from citrus aurantium mixed with other supportive herbs. To increase my insulin sensitivity, I used a 1% banaba extract with cinnamon and red ginseng. To help with digestion and circulation, I supplemented with cayenne pepper. To mitigate my intense sugar cravings, I used the essential amino acid L-tryptophan.

I cheated. In order to ensure that I could stick to my habits long-term, I cheated once a week. During this time, I did and ate whatever I wanted.

And I am thrilled to say that as other people heard about what I had done – and applied it – they had the same success, perhaps even greater. Consider Frank Dannenberg. At 5' 4", Frank weighed 205 pounds. He was a three-time heart attack victim and Type II diabetic. At a mere 58 years old, Frank was planning his own funeral. After following my recommendations for 90 days, Frank lost 23 pounds of fat, gained 10 pounds of muscle, and reversed his diabetes. With his newfound health, he also abandoned nine prescription drugs!

Without a doubt, the benefits of controlling insulin go beyond fat loss. Insulin control is the long-awaited panacea that Americans have been searching for. Physician David Katz, Director of the Prevention Research Center at Yale Medical School, summed it up best. He suggested that learning how to regulate insulin could be the master control of all disease, not just obesity.

[Ed. Note: Shane Ellison holds a master's degree in organic chemistry and has firsthand experience in drug design. After abandoning his career as a medical chemist, he dedicated himself to stopping prescription-drug hype. He is an internationally recognized authority on therapeutic nutrition and author of Health Myths Exposed and The Hidden Truth about Cholesterol-Lowering Drugs. His books (and other offers) can be found at www.healthmyths.net.]

Today's
Action Plan

Start exercising, cut down on sugar (read the labels!), and drink more water to lessen your sugar cravings.

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A Million Little Lies

By Michael Masterson

People have been arguing about whether James Frey should be criticized for making up portions of his Oprah-fueled, best-selling memoir, A Million Little Pieces. His defendants – including Random House and Oprah – argue that the book is "really about recovering from drug addiction" and that the "made-up parts" (about spending three months in jail and punching a cop, among other things) aren't relevant. His critics – me included – think he's given the book industry another well-deserved black eye.

A Million Little Pieces is supposedly an inspiring book. But if the author lied about the troubles he got into due to his addiction, why wouldn't he also lie about the troubles he got out of by virtue of his willpower?

Oprah isn't asking those questions. And the reason she's not – I think – is because she believes that the book's message (that you can overcome anything, including addiction) is true. In her view, Frey's lies can be ignored so long as the story he tells conveys a general truth – one that is useful. (Oprah said that the whole thing was much ado about nothing, that there were "hundreds of thousands of people whose lives have been changed by this book.")

This is the same sort of rationale that had liars like Jack Kelley at USA Today and Jayson Blair at The New York Times arguing that their fictionalized reportage should have been tolerated (nay, praised) because they were showing their readers a "deeper" truth about society.

Of course, these are not truths at all. They are personal perspectives. Big difference. Frey may be doing the right thing to argue the case that anyone can overcome addiction. But if he uses his own story to support his claim, we have a right to expect that the essential details of his story are accurate.

I am not suggesting that memoirs must be exhaustively researched works of precise and provable fact. In fact, I think it's perfectly okay to say, "I don't remember the details of that day, but this is what I think happened." Had Frey said, "I got picked up by the police for this … and I might even have been arrested. I was so loaded at the time, I didn't know," he would have provided the book with the support for his greater argument – that he was down and got up again – without betraying the trust of his reader.

When I write about my experiences in ETR, I don't always remember the precise details of every deal I made or every dollar I earned. But when I am not sure, I use words like "about" and "approximately." Unlike Frey, I really have been in jail and I really have wrestled with a cop. (More than one cop, actually.) And if you keep reading ETR, I'll tell you about it.

One thing you won't have to worry about: that in an effort to change your life, I will simply make up stuff.

- Michael Masterson

It's Good to Know: Credit-Card Protection

While not a foolproof way to keep someone from using your credit card if it gets lost or stolen, you can add a layer of self-protection. Instead of signing your name in the space provided, print (clearly and in permanent ink) "ASK FOR PHOTO ID." And if the clerk, waiter, or "sales associate" doesn't ask for your ID, give them grief.

- Will Newman

[Ed. Note: Will Newman, a regular contributor to ETR, is the editor of AWAI's The Golden Thread online newsletter. Learn how to subscribe to it - and how to discover AWAI's proven marketing secrets - here: The Golden Thread.]

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Word
to the Wise: Buss

A "buss" is a playful little kiss. Not to be confused with a "bus." (Well, you know what that is.)

Example: "Lucky guesser gets a buss upon his plucky kisser." (William H. Gass, Cartesian Sonata and Other Novellas)

Michael
Masterson
Copyright ETR, LLC, 2006

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Posted in Daily Issues | No Comments »

Women in Business: Glass Ceiling? What Glass Ceiling?

Monday, January 23rd, 2006

Posted in Daily Issues | No Comments »

Salting the Record

Saturday, January 21st, 2006

The Internet's
Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-565-1117

www.earlytorise.com
Saturday , January 21, 2006
Message #1632

WEALTHY: How interest rates are going to affect you in 2006

HEALTHY: Is your workout doing more harm than good? (Michael Masterson)

WISE: Immanuel Kant on ethics

ALSO IN THIS ISSUE:

Mr. Hawkins' $300,000 mistake (Robert Ringer)

A treat for word lovers

Add the phrase "modus operandi" to your vocabulary

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The Attributes of People Who Have Personal Power, #11 of 12:

They don't become therapists for their employees

"Don't spend too much time solving problems and answering employee complaints. Succumbing to this temptation steals valuable time from more profitable endeavors … and reinforces the nonproductive behavior of the employee. While you might listen briefly, make it clear that the solution lies with him, not you.

"If you have a chronic complainer on your hands, you may want to give them a formal procedure to follow before they come to you with another problem."

- Michael Masterson

[Ed. Note: Since January 10th, we have been excerpting highlights from Michael Masterson's new book Power and Persuasion. Look for the final excerpt in this series on Monday. Meanwhile, if you would like to learn no-B.S. secrets for commanding success in your personal and business life, based on Michael's 40 years of down-in-the-trenches business experience, you can pick up a copy here: http://www.powerandpersuasion.com.]

Will Interest Rates Continue to Rise?

Interest rates going up is plain bad news. Suddenly, you're paying more on your credit cards and variable-rate loans. Even the stock market doesn't like rising interest rates. It goes flat or down when rates go up. If rate hikes continue, the U.S. will probably suffer a major economic slowdown. Fortunately, the Fed seems to realize this.

It's hard to make serious money while using your "extra" income to pay interest on a debt – so I hope you're not planning to take out any new loans (except for real estate). But if you really need to do it, do it NOW. Rates will be going up a little more before the Fed puts the brakes on sometime in the spring or early summer (at the latest). At that point, I suggest you wait a few months – if you can – because interest rates will be at their peak. Then look around. Rates aren't going to get worse … and they may improve a little.

- Andrew Gordon

[Ed. Note: Andrew Gordon, ETR's financial expert, is the editor of The Skeptical Advisor, our investment newsletter. Check it out at http://skepticaladvisor.com.]

"In law a man is guilty when he violates the rights of others. In ethics he is guilty if he only thinks of doing so."

- Immanuel Kant

Salting the Record

By Robert Ringer

The form of the real estate brokerage business may have changed since the advent of nationwide brokerage firms, but the substance has not. Human nature is the same today as it was when Century 21 first came on the scene back in 1974. Indeed, the same as it was in 1974 B.C.!

And when it comes to the real estate brokerage business, a reality of human nature is that the real estate agent who allows himself to be intimidated by the buyer or seller of a property (or, worse, both) is a real estate agent asking to be separated from his commission.

To put it more succinctly, such an agent is likely to be on the receiving end of a commissiondectomy – a delicate surgical procedure aimed at removing all or part of his commission from his grasp. From the aspect of pain, a commissiondectomy might justifiably be described as the equivalent of having a hemorrhoid operation and root canal performed simultaneously.

Sadly, far too many real estate agents practically volunteer for this excruciating procedure by not taking certain actions – e.g., binding either the buyer or seller in writing, taking control of the deal, and refusing to relinquish that control until their agreed-upon commission has cleared the bank. A recent front-page story in The Wall Street Journal underscores the importance of these actions.

Nantucket, Massachusetts is the setting for the commissiondectomy described in the aforementioned Wall Street Journal article. Nantucket Island is the kind of place that is inhabited mainly by the super-rich – and, of course, rich-widow stalkers like John Kerry.

The Nantucket saga involves a broker by the name of J. Craig Hawkins and socialite Catherine R. Clifton, daughter of Ralph Roberts, founder of Comcast Corp. Mrs. Clifton's husband, Anthony, is also along for the ride. Ringer Rule No. 328: All other things being equal, the greater his or her "high-society" factor, the more likely the person is to shaft you in a business deal.

In Chapter 7 of To Be or Not to Be Intimidated?, I tell the story of the owner of a large apartment development in St. Louis who spent a great deal of time trying to impress me with his credentials. He went to great lengths to expound on the virtues of dealing only with people like himself whose integrity and ethical standards are beyond reproach.

I nodded my head on cue as he doled out such cliches as, "Life is too short to deal with unethical people." His Saddam-like grin had the aura of a neon sign flashing the words "Trust me."

It wasn't until I had experienced a sufficient number of commissiondectomies that I was able to identify such talk as a sure sign that the person with whom I was speaking was either a rapist, murderer, criminal-defense attorney, or (worst of all) unethical real estate developer.

So, welcome to the world, Mr. Hawkins. Had you read my book, you would have known better than to spend months showing Mrs. Clifton properties all over Nantucket Island without having a signed agreement.

When Hawkins finally got around to presenting Mrs. Clifton and her husband with an agreement to represent them, she decided that she didn't want to deal with him anymore. Her unofficial occupation is professional philanthropist, but you'd never convince Mr. Hawkins of that. Echoing the sentiments of Marie Antoinette, Mrs. Clifton's attitude toward poor Craig Hawkins was "Let him eat Big Macs!"

One of the properties Hawkins showed Mrs. Clifton happened to be a $15.5 million, 25-acre waterfront home, which she and her husband ultimately purchased. Right now, the listing broker and another company that "helped market the property" are set to split a Trump-sized commission of $600,000 – without even a bone in there for poor Mr. Hawkins.

Hawkins' company, Maury People Inc., has filed a lawsuit, but not against Mrs. Clifton. After all, unless it's in writing, a buyer has no obligation to a real estate agent. So Hawkins' company instead filed suit against the listing broker and the estate of the owner of the property.

In an affidavit, Mrs. Clifton admitted that Hawkins had originally shown her the property clear back in 2001, then again in June 2005. She also said that Hawkins "seemed to be steering me strongly" toward two other properties. This is a classic kind of irrelevant, gobbledygook argument spewed out by buyers and sellers who are intent on performing a commissiondectomy on a real estate agent.

And, as a gobbledygook bonus, Mrs. Clifton claimed that Hawkins hadn't shown her any "particularized information" on the property. Which is a euphemism for "He didn't print out a couple of multiple-listing sheets from his computer."

Attention Mr. Hawkins: You screwed up! You may as well have trusted Kofi Annan to hold your wallet for you while you went for a jog.

Having been through many commissiondectomies in my early days as a real estate broker, I am, quite naturally, sympathetic to Mr. Hawkins' plight. So I can only hope that he will learn from his mistake. Which means not expending an ounce of energy on future deals until he has something in writing from either the buyer or seller.

I should point out that in real life, buyers rarely enter into signed agreements with real estate agents. Most brokerage agreements are between a listing broker and the seller of a property.

So, how does a guy protect himself when he's showing a prospective buyer around? He "salts the record"! I first heard this term from an attorney who was explaining to me how important it is to document your dealings in great detail. I specifically recall his using the Clintons as an example of people who have mastered this art. He opined that their conscientious salting of the record is the primary reason why they themselves aren't salted away in some federal prison.

How could Mr. Hawkins have salted the record to help his cause? For one thing, he should have been in contact with the listing broker of the house the first time he showed the property to Mrs. Clifton. When I was in the real estate brokerage business – somewhere around the time Cro-Magnon man first appeared on earth – I made it a point to inundate sellers and listing brokers with certified letters. In those letters, I registered the names of prospective buyers, and kept the sellers and brokers abreast of my activities with those buyers.

To put it mildly, this made me quite unpopular with those on the receiving end of my certified mail. They deeply resented the implication that I didn't trust them. Nevertheless, I'm proud to say that I stuck to my modus operandi, which was somewhat similar to the soon-to-be-born Ronald Reagan philosophy: Trust, but verify.

Today, of course, it's not necessary to irritate sellers and listing brokers with certified mail. It's much more subtle, much easier, and much more effective to create a phone record via both regular telephones and cellphones. And, best of all, by using lots of e-mail.

This operational strategy is not by any means restricted to the real estate brokerage business. Regardless of your profession, you'll find that salting the record is always a prudent strategy. And don't be shy about erring on the side of more salt rather than less. It can be tedious work, but well worth your time.

In the case of Mr. Hawkins, a heavily salted record could have made it much more likely that he and his company would be awarded 25%-50% of the $600,000 commission due from the sale of the property. In other words, $150,000 to $300,000. For that kind of money, I'm willing to salt until my wrist falls off my arm.

Of course, the best possible way to avoid these kinds of legal hassles is to make it a point to deal with people whom you know, through firsthand experience, to be ethical and honorable. Unfortunately, in the world of real estate, that eliminates the vast majority of buyers and sellers. Which is why I'm now an author instead of a real estate broker.

Come to think of it, dealing with publishers isn't exactly a walk in the park, either. They've been committing genocide against authors for centuries.

[Ed. Note: If you are among the millions who appreciate the wit and wisdom of Robert Ringer, then be sure to sign up for Robert’s brand new e-letter, A Voice of Sanity in an Insane World, delivered twice a month. You can sign up by visiting Robert’s new website.]

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Setting Goals — And Sticking To Them – Will Help You Achieve Financial Independence

Don’t take our word for it. That’s the headline from an AP article than ran in hundreds of newspapers across the nation last week.

"This is definitely the time of year to get things started," was how Barry Armstrong, a Boston financial planner with Woodbury Financial Services put it.

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Beware of Young, Enthusiastic Fitness Coaches

By Michael Masterson

I was lifting weights in 1962, and have been reading about physical fitness for 40 years. Most of the personal trainers I talk to don't know a fraction of what I know. And yet, I wouldn't pretend to be an expert.

As my friend JM says, "A personal trainer is just someone who takes a six-week course and gets a certification. Six weeks doesn't teach you shit." (JM is a physical therapist, a qualified Pilates instructor, and has been teaching fitness to Navy Seals and professional dancers for many years.)

The worst kind of fitness trainers are the young kids who believe their mission is to get you to work harder than you've ever worked before. They yell at their clients and encourage them to do more reps with weights, without having any idea of how the body really works or how it ages.

I watched a terrible example of this – a clip of "The Greatest Loser" – on the plane recently. "The Greatest Loser" is a reality TV show that challenges extremely obese people to lose maximum poundage. The very idea of the show is stupid – and one of their instructors is an absolute maniac.

She was screaming at some pathetic 275-pound woman to run faster on the treadmill without using her hands. The woman kept saying, "I can't! I can't. If I let go, I'll fall!" And the 116-pound fitness instructor screamed even louder, "Damn it! If I tell you to release your hands, release them!"

So the dangerously obese lady – whose tendons and ligaments were not ready for this kind of running in the first place (forgetting about the pace) – did what she was told … and promptly fell off the machine and hurt herself.

My good friend EP and his wife had a similar experience. Their trainer was in incredible shape and believed that they should be in the same shape. Why? I don't know. Because he worked out two hours every day … and EP and his wife are 50-something professionals.

They were challenged by his tough workouts, and kept with him for several years. But they were always in pain and/or injured. Finally, I told them, "Don't you think it's stupid to be walking around in pain all the time? What's the purpose of all this working out, anyway? Yes, it can get your bones and muscles working better. But that's not happening for you. You are walking around crippled. And it won't help you defend against heart attacks or cancer. (You need to use Dr. Sears' PACE program for that.)

They took my advice – which was to dictate the lessons themselves, to slow them down, to lift less weight, and to spend much more time stretching. Now, they are pain-free and looking better.

Not all fitness trainers are bad. On "The Biggest Loser," one of two trainers was very good. He took time to interview his clients, assess their fitness, and determine their goals. He didn't treat them like soldiers in his private platoon. He treated them like the enormously obese and unhealthy people that they were.

The bottom line is this: Don't expect your personal trainer to know what kind of workout is best for you. Rely on what you read in ETR and on what your body is telling you … and adjust your workout accordingly.

Today's
Action Plan

If you are overweight, over 40, or over-stressed don't allow your personal trainer to push you too fast. Moving too quickly is a great way to get injured. And getting injured is a great way to sabotage your chances for success.

It's your body. Be in charge of it.

It's Good to Know: A Radio Show for Word Lovers

If you love word play and fast-paced, intelligent entertainment, you'll love "Says You!" Described as "a game of words and whimsy, bluff and bluster," this 30-minute radio program will keep you laughing while it challenges your brain.

Go to www.wgbh.org/radio/saysyou/ to find a station in your area that carries it. If you can't find one near you, some stations do Web broadcasts. And you can purchase the shows (individually and by subscription) from www.audible.com.

- Will Newman

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Word
to the Wise: Operandi

A person's "modus operandi" (moh-dus op-uh-RAN-dee) is the way he functions or operates. The phrase is derived from the Latin: "mode" + "operari" ("to work").

Example (as used by Robert Ringer today): "I'm proud to say that I stuck to my modus operandi, which was somewhat similar to the soon-to-be-born Ronald Reagan philosophy: Trust, but verify."

Michael
Masterson
Copyright ETR, LLC, 2006

ALL CONTENTS OF THIS E-MAIL ARE COPYRIGHT 2006 BY ETR,
LLC.

http://www.earlytorise.com/whitelisting.htm If you'd like to suggest Early To Rise to a friend, please
point them to:

http://www.earlytorise.com/SuccessPartnership.htm

To BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com or email support@earlytorise.com

Have a question for Michael Masterson? Want to know the secrets to his success? Have a perplexing business problem? ETR welcomes your thoughts.

Post them online at
http://speakoutforum.com/forum/

or send questions directly to Support@EarlyToRise.Com

NOTE: If URLs do not appear as live links in your e-mail
program, please cut and paste the full URL into the location
or address field of your browser. Disclaimer:

www.EarlyToRise.com

Posted in Daily Issues | No Comments »

Escaping Debt – but Not the Guilt

Friday, January 20th, 2006

The Internet's
Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-565-1117

www.earlytorise.com
Friday , January 20, 2006
Message #1631

WEALTHY: In debt? Who, me?! (Michael Masterson)

HEALTHY: Why these foods are such powerful cancer fighters

WISE: Adam Smith on happiness

ALSO IN THIS ISSUE:

An embarrassing experience that inspired a million-dollar business

Are people ignoring your memos? Get their attention with these 3 techniques …

Add the word "rictus" to your vocabulary

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The Attributes of People Who Have Personal Power, #10 of 12:

They understand proper teamwork

"Don't buy into the notion that teamwork means giving every person, every idea, every suggestion, and every interest equal support. Successful business leaders treat all of their team members with equal respect, but have different expectations for each one. Those expectations are based on individual performance, not idealistic beliefs.

"So, in essence, making a team work is not about blindly believing in equality. It's about recognizing and taking advantage of inequality."

- Michael Masterson

[Ed. Note: Through January 23rd, we are excerpting highlights from Michael Masterson's new book Power and Persuasion. If you would like to learn no-B.S. secrets for commanding success in your personal and business life, based on Michael's 40 years of down-in-the-trenches business experience, you can pick up a copy here: www.powerandpersuasion.com.]

"What can be added to the happiness of a man who is in health, out of debt, and has a clear conscience?"

- Adam Smith

Escaping Debt – but Not the Guilt

By Michael Masterson

Picked up the phone in my above-garage office – something I almost never do. (My time there is meant to be devoted to writing fiction.)

A lady on the line first asked for K and then for K's husband. She told me we were past-due on a cable bill.

"But we don't have cable," I told her, feeling a little victimized. "We don't even own a television."

"You have a computer, don't you?" she asked.

"Well, sure. We've got a number of computers."

"This is in reference to your Internet charges. Your account is delinquent."

Had K missed a payment? Or was she fighting some perceived infraction by the cable company? In either case, it made me feel guilty. Not a little guilty, but like a kid caught with his hand in the cookie jar.

"Well, gee," I stammered. "I don't actually pay the bills."

"Right," she said. (I could almost see the eyes rolling.)

"I swear. I mean, I pay the bills that come to the office. Or, rather, my assistant does. Maybe you'd like to call her?"

"Let me just give you a number to call," she said. Tell them your wife's name and they will be able to help you make whatever adjustments are needed."

"But I don't need adjustments," I pleaded. "I'm financially independent. I write books on the subject!"

"I'm sure you do," she sighed. (Eyes rolling again.) "Just make the call, sir." And then the dreaded dial tone.

It's been a long time since I carried any debt. More than 20 years. Paying off my mortgage and every other monetary obligation my family had was my first financial priority after I started making a lot of money. I paid off that mortgage – it was for something like $600,000 – about two years after the day I decided to get rich. (I tell the story of what happened that day in Automatic Wealth.) Six months later, I had zero debt.

You can get rid of your debt if you want to. And you don't have to deprive yourself to do so. I've always been a big spender and I've never been able to break that bad habit. So when I decided to get wealthy, I realized that the only way I could defeat debt was to earn a lot more than I was spending.

And that's what I did. I quadrupled my income in 12 months. And I tripled it the following year. As my income increased 30 times, I kept on spending (in fact, I spent more than ever), but I didn't make the mistake of increasing my spending 30 times.

By limiting my spending growth and letting my income growth ride, I was able to pay off my very significant debts in a relatively short amount of time. Since then, I have put an increasingly larger portion of my income into investments. And they, in turn, have grown in equity and produce income of their own. All this income goes back into savings.

I am still an extravagant spender by my own standards – but compared to what other people with my net worth spend, I'm a hardcore tightwad.

You can do the same, regardless of what kind of financial situation you are in now. You can enjoy the spending you are doing now … and go on to pay off your debts and create a sizeable net worth of savings.

It all depends on a single objective: making the commitment to increase your income. And not a little. Drastically.

In fact, in Message #1618, I suggested that you make this one of your New Year's resolutions. I told you that there are two ways to go about it. And I said that you can (and should) do both at the same time: (1) Make yourself more valuable to the company you work for, and (2) supplement your salary by developing multiple streams of income.

If you want to know how to do both of those things, read Automatic Wealth.

And that will solve your financial problems forever.

But there's another kind of problem that it's not so easy to solve – especially if, like me, you grew up poor.

When that lady from the cable company spoke to me this morning, she made me feel horribly guilty about an overdue bill that was almost certainly a mistake. There was no logical reason for it. Yet this triggered the same feeling of worthlessness in relation to money that I had as a kid:

Your family is poor.

Poor means debt.

Debt is bad.

You are an inadequate human being.

It's easier to get out of debt and get rich than it is to shake those deep-rooted negative thoughts about yourself when you owe money. Getting wealthy is about getting free of debt. Getting emotionally healthy is about getting free of the guilt.

If I had started working on the guilt when I started working on getting wealthy, I'd be both healthy and wealthy today. But that's okay. I'm working on it now

Today's
Action Plan

Our emotional connection to money. It's interesting, isn't it? Let's hear from you about this subject on Speak Out.

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Eat Your Crucifers

The cancer-fighting ability of cruciferous vegetables (like cabbage, turnip greens, kale, cauliflower, bok choy, broccoli, and Brussels sprouts) has been demonstrated in many studies. Much of this benefit has been attributed to compounds called isothiocyanates. These compounds can prevent normal cells from becoming cancerous – and they are found ONLY in cruciferous vegetables.

Researchers at the International Agency for Cancer Research recently studied a group of people with a genetic mutation that predisposes them to develop lung cancer. They found that when these people consumed cruciferous vegetables at least once a week, they were 72% less likely to get the disease.

Of course, the genotype of most people would not dictate the need for this much protection. But this study is just one more powerful piece of evidence concerning the cancer-fighting potential of these foods. You should make them a regular part of your diet.

- Jon Herring

Success Story: A New Approach to an Existing Business

Most 16-year-old boys may have little to zero interest in the business of flowers. Jonathan Barouch, however, was not like most 16-year-old boys. After an embarrassing prom-related experience at a florist shop, Barouch decided there had to be a better – and less humiliating – way to buy flowers. His online company is now one of the top three florists in Australia and New Zealand, generating more than $1 million in revenue.

Barouch founded FastFlowers.com in 1999, while still in high school. In the early days, the company struggled to compete with local florists. He also faced obstacles in the form of investors who were skeptical of his youth. But Barouch persevered. "It was a bit disheartening, but we didn't give up," he told Joanna Tovia of Finance News in a recent interview.

His persistence and tenacity have paid off. Fast Flowers has developed relationships with several larger corporations, including Qantas Visa, Westpac, Telstra Big Pond, Bendigo Bank, and American Express. The company delivers flowers to every city in Australia and every country in the world.

"It went from a joke bedroom business into a business that's kept me busy for six years," Barouch told Tovia. And the company continues to expand. It has recently begun to offer fruit baskets and gift hampers along with floral arrangements.

- Suzanne Richardson

[Ed. Note: This is just one of many success stories cited by Michael Masterson in his soon-to-be-published book Automatic Wealth for Grads…and Anyone Else Just Starting Out. You'll want to help all the young people you know get an early start on their road to financial independence by getting them a copy. As soon as the book available ... we'll let you know.]

It's Good to Know: 3 Quick Tips for Writing Better Memos

A good way to get people to pay attention to your memos is to write headlines for them. (See Message #192, "How to Be a Master Headline Writer".) Three to seven strong words separated from the rest of the text will hook your readers' interest and make them want to read more.

Make your memos (and letters) easy to read and understand by using (1) wide margins, (2) short, indented, single-sentence paragraphs, and (3) bulleted phrases.

When using bullets in a memo (or anywhere else), never begin each phrase with the same word. Instead, move that word up to the sentence that leads into the bulleted phrases so that the first word of each bullet is different. If possible, make those first words powerful – action verbs or strong adjectives.

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Word
to the Wise: Rictus

A "rictus" (RIK-tus) is a gaping grin or grimace.

Example (as used by James Joyce in A Portrait of the Artist as a Young Man): "A rictus of cruel malignity lit up greyly their old bony faces."

Michael
Masterson
Copyright ETR, LLC, 2006

ALL CONTENTS OF THIS E-MAIL ARE COPYRIGHT 2006 BY ETR,
LLC.

http://www.earlytorise.com/whitelisting.htm If you'd like to suggest Early To Rise to a friend, please
point them to:

http://www.earlytorise.com/SuccessPartnership.htm

To BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com or email support@earlytorise.com

Have a question for Michael Masterson? Want to know the secrets to his success? Have a perplexing business problem? ETR welcomes your thoughts.

Post them online at
http://speakoutforum.com/forum/

or send questions directly to Support@EarlyToRise.Com

NOTE: If URLs do not appear as live links in your e-mail
program, please cut and paste the full URL into the location
or address field of your browser. Disclaimer:

www.EarlyToRise.com

Posted in Daily Issues | No Comments »

Inside the Information Marketing Business, Part 1:

Thursday, January 19th, 2006

The Internet's
Most Popular Wealth, Health and Wisdom EZine
Comments/Questions: 1-866-565-1117

www.earlytorise.com
Thursday , January 19, 2006
Message #1630

WEALTHY: A smart side business you ought to check into (Dan Kennedy)

HEALTHY: Is this pain reliever in your medicine cabinet? (Will Newman)

WISE: Ronald Reagan on the value of information

ALSO IN THIS ISSUE:

Why some people learn faster (Michael Masterson)

Pay less to call overseas

Add the word "tergiversation" to your vocabulary

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The Attributes of People Who Have Personal Power, #9 of 12:

They listen as well as talk

"People with personal power listen first. After they're done listening, they listen some more. When they do speak, they measure their words and realize that, often, saying more means saying less. If you follow what I call 'The 3 Golden Rules of Listening,' you'll be on your way to becoming a great leader:

1. "Be quiet. Let the other person speak first. You'll be ahead of the game.

2. "Listen on two levels. First listen to the literal content and then to the emotional story behind it.

3. "Summarize before you present your case. Restate the speaker's thoughts and feelings to ensure that you understand him. It will make him grateful and more open to your ideas. But be careful not to devalue his ideas with the words you choose to make your summary."

- Michael Masterson

[Ed. Note: Through January 23rd, we are excerpting highlights from Michael Masterson's new book Power and Persuasion. If you would like to learn no-B.S. secrets for commanding success in your personal and business life, based on Michael's 40 years of down-in-the-trenches business experience, pick up a copy here: www.powerandpersuasion.com.]

"Information is the oxygen of the modern age. It seeps through the walls topped by barbed wire, it wafts across the electrified borders."

- Ronald Reagan

Inside the Information Marketing Business, Part 1:
What Is "Information Marketing," Anyway?

By Dan S. Kennedy

There have never been greater opportunities in the field of Information Marketing – for everyone from very experienced, successful entrepreneurs to rank beginners. As something of a "father" of the industry, I've been invited to contribute a series of articles about these opportunities to Early to Rise. And I thought I'd begin by defining what Information Marketing is … and giving you a quick preview of what you can expect in upcoming installments.

The Information Industry is responsive to and fueled by the ever-increasing pressure on people's time. It provides "how-to" information to businesspeople and consumers alike in conveniently packaged forms:

products like books, audio programs, videos and DVDs, which you might buy in a store, from a catalog, or online

magazines, newsletters, e-books, and membership websites

teleseminars and webinars

telecoaching programs

seminars and conferences

and combinations thereof

The possible topics are almost endless. People are buying information on every imaginable subject – from better sex, to teaching parrots to talk, to gardening, to investing in real estate foreclosures, to running businesses. Information Marketers identify a responsive market with high interest in a particular area, package information products and services matching that interest, and devise ways to sell and deliver them. (If you can name it, somebody is packaging and profitably selling information about it.)

I work very closely with more than 50 private clients in such businesses, and less directly with several hundred more. The Information Marketing businesses I am directly involved in generated millions of dollars in income in 2005. They doubled 2004, and are projected to again double in 2006. My "Platinum Group" of 18 info-marketers and my other private clients combined did over $200 million in business last year. But what's important to these entrepreneurs is that much of this is "lone wolf." They are small, quiet operators, many with home-based businesses, most with zero to no more than a few employees, working only part-time … and netting 7-figure profits.

These businesses cover subjects as diverse as:

yoga for golfers

investing in tax lien certificates

extreme fitness

persuasive speaking skills

how to get the opposite sex to approach you

how to make money on eBay

business-building information for restaurant owners, dentists, chiropractors, auto repair shop owners, real estate and insurance agents, retailers, pest control operators, and even professional magicians

Consider one of my Platinum Members, Rory Fatt, who owns Restaurant Marketing Systems. More than 100 restaurant owners each pay $10,000 yearly to be in his top-level coaching program. Nearly 4,000 buy and use his advertising, marketing, and business "kits" (information products that range in price from a few hundred to a few thousand dollars), and subscribe to his newsletter. Nearly 500 attend his annual multi-day conference. He also provides pre-fab websites, a loyalty points program (like a frequent flyer program), new-mover mailings, and other products and services. These products are all sold to restaurant owners by using print ads in trade journals, direct mail, websites and e-mail, and teleseminars.

It is a multi-million-dollar-a-year business that Rory built from scratch in about five years. He has only two employees, and he works from home most of the time. He takes a lot of time off to be with his family, and takes at least two extended vacations a year. But maybe what's most significant about his business is this: Rory's never owned, operated, or managed a restaurant.

Then there's Gene Kelly, who made over a million dollars last year selling gunsmithing and related home-study courses to hobbyists. And Dr. Paul Searby, a dentist who sold his practice only two years after creating his information businesses from scratch. Bringing in as much as $200,000 a week, Dr. Searby makes more in a month in Information Marketing, part-time, than he used to make in a year, full-time! Ron and Jill Wolforth have a similar income, selling information on "hitting" to parents of Little League baseball players.

I could go on and on and on.

I have been involved in Information Marketing for almost 30 years, and have watched the industry go from "mail-order" to the much bigger, broader, hugely profitable arena of opportunities it is today. I'm pleased to say I have literally invented some of the business models that people now routinely use to go from zero to $10,000 to $100,000 a month (and more) in just a matter of months.

One of the most important things you can learn from me about Information Marketing is how to create "business loops." For example, I have two new books coming out in just a few weeks: No B.S. Wealth Attraction for Entrepreneurs and No B.S. Direct Marketing for Non-Direct Marketing Businesses. These books will drive readers to websites and free teleseminars, where they will be introduced to my newsletters and become subscribers and members. Then, when my next book is published, it will be promoted to these subscribers via my newsletters. In other words, whenever I have a book published, it's already got a built-in audience.

There are a number of other "business loops" you can create with Information Marketing, each providing you with multiple streams of income. Whether your interest is in a sideline or retirement business with no stress, complete flexibility and portability, and a few thousand dollars a month of easy income … or a full-time business providing a high 6-figure or 7-figure income and (if you so desire) prominence, celebrity, and a saleable asset … one of the Information Marketing plans I've devised and perfected will fit you to a "T." I'll be telling you more about them in upcoming issues of Early to Rise.

[Ed Note: Dan Kennedy has enjoyed great success as a professional speaker, consultant, information marketer, and published author.

Dan has been called the "Professor of Harsh Reality," because he's provocative, irreverent, sarcastic, and tells it like it is in a disarmingly humorous way that cuts to the core of the issues. His faithful followers also refer to him as the "Millionaire-Maker." He moves with remarkable ease from one very different field to another, working with clients in dozens of different businesses, industries, and professions, and helping them earn as much as $400,000 in a single month.

If you are one of the first lucky 253 Early to Rise subscribers, you can take advantage of "The MOST INCREDIBLE GIFT EVER." Read all the details here:

http://www.dk3monthspecial.com/etr]

And keep your eyes open for the remaining articles in Dan's series on Information Marketing. Here's what he plans to cover:

How Great Incomes Are Made With Specialty Interest Newsletter Businesses Anyone Can Start for a Few Thousand Dollars

How the Most Reliable Business Model for Starting and Growing an Information Business Works

How to Make $100,000 to $1,000,000 in One Weekend Hosting Your Own Seminar Linked to Your Information Business

How to Make a Top Income in the Advice Business: Opportunities in Coaching, Tele-Coaching, and Consulting

Three Insider Secrets to Creating Wealth (Not Just Income) Through Information Marketing

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The Four Levels of Learning

By Michael Masterson

There are four levels of learning and, therefore, four levels at which to teach. Recognize the strengths and weaknesses of each, and you will be a much better teacher and student.

1. Telling It

The teacher conveys his knowledge by explaining it. This method often provides the most ego gratification to the teacher and the most entertainment value to the student. However, it is the teaching method that leaves the shallowest impression and is most easily forgotten.

2. Showing It

The teacher does more than talk in abstract terms. He demonstrates his knowledge. Sometimes, he shows pictures or diagrams of what he means. These visual clues help reinforce what he says and fill in the little gaps of misunderstanding or incomprehension that so easily arise when one is using only words. The student who is both told and shown something is much more likely to remember it.

3. Involving the Student

When a teacher involves his student in the learning process by getting him to actually practice the skill, the learning goes deeper. A student who has learned a skill by practicing it not only remembers its principles and elements but also understands how it feels.

4. Letting the Student Teach

The highest and final level of teaching is to supervise the student in teaching. Only when we teach a skill do we discover the limits of our knowledge – and only by identifying those gaps can we fill them in.

Today's
Action Plan

Think of the mentoring you are doing now. Which of these methods are you using? Make a commitment to develop a program that involves all four levels of teaching: telling, showing, involving, and then letting your student teach.

Think of the learning you are doing now. Which of these methods are your teachers using? Get them to show you more and involve you more – and then start to teach what you have learned to others.

Dealing With Painful Injuries the Natural Way

When you sprain, twist, or strain something – and the injury isn't serious enough for medical attention – what do you do to relieve the pain?

If you're like most Americans, you run to the medicine cabinet and choke down a handful of ibuprofen (Advil, Motrin) or acetaminophen (Tylenol). But these products have potential side effects (some very serious – like liver damage and death). So next time, try a natural approach. Rub arnica gel (available at most natural foods stores) on the injured area. In a relatively short time, the pain, bruising, and swelling will be diminished.

- Will Newman

[Ed. Note: Will Newman, a professional copywriter and a frequent contributor to ETR, is editor of AWAI's The Golden Thread newsletter. Subscribe to The Golden Thread here. ]

It's Good to Know: The VOIP Phone Service

If you do a lot of traveling, staying in touch with friends and family can eat up a significant chunk of your budget. Same goes for the folks back home. (Those overseas calls to you can be expensive.) A growing number of people who spend time overseas (part-time or full-time) have found a way around this. They use a phone service that relies on VOIP (Voice Over Internet Protocol) instead of conventional telephone networks.

(Source: International Living)

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Word
to the Wise: Tergiversation

"Tergiversation" (tur-jiv-ur-SAY-shun) is the act of being evasive or deliberately ambiguous. The verb form of the word is "tergiversate" ("tur-JIV-ur-sate"). It is derived from the Latin "tergiversari" ("to turn one's back").

Example (as used by Michael Norman in a New York Times article titled "When an Author's Words Are Sold by the Pound"): "Like most writers, I have always championed thrift. … Not long ago, however, I experienced an extraordinary tergiversation. Now I'm an ally of excess, a proponent of redundancy."

http://www.earlytorise.com/whitelisting.htm If you'd like to suggest Early To Rise to a friend, please
point them to:

http://www.earlytorise.com/SuccessPartnership.htm

To BECOME AN EARLY TO RISE MEMBER, please visit: http://www.earlytorise.com or email support@earlytorise.com

NOTE: If URLs do not appear as live links in your e-mail
program, please cut and paste the full URL into the location
or address field of your browser. Disclaimer:

www.EarlyToRise.com

Posted in Daily Issues | No Comments »

Get MORE Than Your Money's Worth From Your Copywriter

Wednesday, January 18th, 2006

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Wednesday , January 18, 2006
Message #1629

WEALTHY: A good way to diversify into Asia

HEALTHY: What does your income have to do with your weight?

WISE: Virgil on expertise

ALSO IN THIS ISSUE:

How your copywriter can help you build your business (Clayton Makepeace)

6 ways to make your life richer (Michael Masterson)

Add the word "jejune" to your vocabulary

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All I Had To Do Was Follow The System

Dear Paul,

Your system put me in business from the first day I started. I was able to use this to build a large business…that could sometimes make as high as $7200 in a month.

Using your program I was able to literally bring in an endless supply of customers. All I had to do was just follow the Quick & Easy MicroBusiness System and I always would get results."

- Kim Martowski

http://www.isecureonline.com/Reports/700SPLMB/E700G1E6/

The Attributes of People Who Have Personal Power, #8 of 12:

They don't try to control everything

"If you want to be successful, you must learn to give up control over certain tasks. Delegation is essential to leadership, because it frees up time for the things you should be focusing on – like improving your business.

"To successfully delegate you need to:

"Define the job's objectives and specify what you consider to be a success.

"Tell your delegate why you chose him.

"Set a deadline and explain why that deadline is important.

"Require status updates.

"Allow your delegate to do the project without micromanaging him.

"Make sure the delegate gets credit deserved if the project was a success."

- Michael Masterson

Is India the Next China?

India's stock market and economy both enjoyed strong growth in 2005. But don't look for India to do anything dramatic this year.

A second round of sweeping economic reforms is not coming soon, keeping economic growth below 8%. 8% doesn't sound too bad – but China, with its much larger economy, will grow 10%. As for the Bombay stock market? Well, my old friend Dr. Harsh Vardhansharma has always given me surprisingly accurate prognostications. And when he called me from Mumbai a few weeks ago to wish me a happy New Year, he said it's capable of doubling in the next five years. Okay, Harsh. That's good news. But this year, I think it'll miss double-digit growth by 1%-3%.

There will still be some interesting Indian stocks to invest in – but they're going to be harder to find. IT is pretty much played out, and pharma stocks are getting expensive. So if you're looking to diversify part of your portfolio into Asia, I recommend that you go with a fund that spreads its investments among several countries, including India. (Just make sure you choose a fund with an outstanding three- and five-year track record.)

- Andrew Gordon

[Ed. Note: Andrew Gordon, ETR's financial expert, is the editor of The Skeptical Advisor, our investment newsletter. Check it out at http://skepticaladvisor.com.]

"Believe one who has proved it. Believe an expert."

- Virgil

Get MORE Than Your Money's Worth From Your Copywriter

By Clayton Makepeace

Although I'm generally known as a copywriter, I recently put every aspect of a new client's company under the microscope for him.

My client's business was growing nicely, but not anywhere near as quickly as it should have been. Response to his new customer promotions was lackluster … he had no presence on the Internet … and promos being sent to his customer file were weak (to say the least).

At the end of each day of working with him, I was completely spent. My head hurt, my body ached, and I collapsed unconscious into the bed.

I loved every minute of it.

Just a few of the high points of what we accomplished …

We gave our new client powerful tools to maximize the lifetime value of each of his customers.

We devoured his mail list histories … promotion planning forms and procedures … response reports … and his customer records. And we pinpointed new data that he needs to collect and crunch about each customer, each transaction, each product, and each promotion.

We showed him how to attract tens of thousands of additional new customers each year.

We gave him processes and procedures that will allow him to confidently roll out winning test panels to as many as 10 times more names, six to eight weeks sooner than he does now … and add as many as five or six successful new customer acquisition mailings to his annual schedule.

We showed him how to consistently create blockbuster products with fewer misfires.

We identified the key qualities that his best-selling products share, and gave him five new product ideas that are surefire blockbusters-in-the-making.

We showed him how to multiply the number of sales he'll make to new customers in their first 60 days with him.

We gave him a simple strategy to instantly bond with his new customers and sell them at least five times more product in the 60 days following the initial sale.

We ramped up the selling power of his existing promotion packages.

We dissected his biggest winners and worst losers. We showed him which losers should be abandoned … which should be re-tested with new headline, offer, and/or copy improvements … and we gave him a raft of test ideas to make his winners stronger.

We handed him a huge new market.

We gave him a complete Web strategy and showed him, step by step, how the two e-zines and two e-commerce websites we're developing for him will bring in tens of thousands of new customers.

We gave him a dozen hot new product ideas.

Including how to add a dozen or more red-hot products to his catalog and new website – and how to use his new relationship with the manufacturers and retailers of those products to attract thousands more new customers each year.

We gave him a 90-day plan for quadrupling his new-to-file customers.

We identified the eight new customer-acquisition packages that would produce the greatest number of new customers in the shortest amount of time.

My fee for all of this: $0

It was the best money I never earned.

My guess is that the tools, strategies, new products, and new promotions we'll be using will more than double the size of my client's active customer file in the next 12 months.

I'm also predicting that each new customer will spend an absolute minimum of five times more money with him in their first 60 days on his file.

I'll bet dollars to donuts that the combination of these hot new products, more efficient marketing strategies, and more powerful sales copy will have him at $200 million in two years – a 1,000% increase – and at $300 million in three.

And once the new customers come pouring in as a result of our hard work and conservative predictions, our small 10% royalty on these increased sales will no doubt generate millions for my company!

So if you're a business owner or marketing exec, why not …

1. Get closer to your best copywriters.

Look for opportunities to meet face to face with and bond with writers who give you winners. Fly them in. Fly out to see them. Invite them to the company picnic. Send them the company newsletter. Have the prez send a balloon bouquet with every new control. A strong personal relationship transcends everything – including money – in keeping your writers motivated.

2. Think outside the box.

Why not identify the one, two, or even three writers who consistently produce winners for you and lock them up? Consider offering incentives with retainer deals or a small override on back-end sales made to the new customers they produce for you. Sweeten the pot, and you'll get the best more often than your competitors will.

And why not ask your superstar writers to mentor and/or copy-chief a junior writer on a few projects? You'll get more packages per year – and maybe even a great new writer!

3. Encourage your copywriters to give you more.

Challenge your writers to get more involved in the marketing process. Offer rewards to those who find ways to improve your offer, premiums, or guarantee.

4. Engage writers to write back-to-back packages for the same product.

The one time a writer is most immersed in your product is when he's just finished writing a promotion for it. A second package right away requires no learning curve whatsoever – and he's got tons of ideas he couldn't use in the package he just finished.

Try it. It works like a charm!

5. If a great writer makes an offer to focus exclusively on your company's products, jump on it!

Are all of these ideas unorthodox? Yes. But aren't all breakthrough ideas? And if they work for me and my clients … why wouldn't they work for you?
[Ed. Note: Clayton Makepeace offers help in reaping maximum profits through the Internet, direct mail, and print advertising every week in his e-zine
The Total Package. Learn 177 of his surprising secrets that have doubled his clients' profits in a year and quadrupled them in 36 months in his newly published e-book "Double Your Profits in 12 Months or Less!" Learn more ]

Today's
Action Plan

What kind of relationship do you have with your best copywriter? If the only thing you expect from him is copy, you're doing both of you a great disfavor. Challenge him with the possibilities Clayton Makepeace set forth today.

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Fatten Up Your Bank Account by Dropping Pounds

If you need to lose some weight – a lot of weight – maybe this will convince you to make it happen. Not only will it dramatically improve your health … it could very well have something to do with increasing your wealth.

A study conducted by Ohio State University's Center for Human Resource Research has found that significant decreases in weight are linked to increases in personal wealth. I'm not talking about a few pounds here or there. The study showed that those who shed 50+ pounds had an increase in wealth of more than $10,000.

The authors of the study suggest that workplace discrimination against obesity is the cause. That's not surprising. But I would also venture to say that losing 50+ pounds will do a lot to boost your self-esteem, increase your energy, and improve your mental clarity – all of which will lead to greater financial success.

Besides living longer and reducing the risk of disease, padding your bank account is one more good reason to commit to a healthy lifestyle.

- Jon Herring

Living Rich: 6 Recommendations

1. Tuna Melts

Some people (K included) abhor tuna fish. The rest of us love it – and it's even better with cheese melted on top of it in a sandwich. If you are concerned about eating too much starch (as you should be), don't eat the bread.

2. My Name is Earl

Tape this TV show and watch it while you exercise. The premise is irresistible. A redneck decides that his bad luck is the result of karma (initially, he calls it Carmen) and that to change his fortune he must correct all his past wrongs.

3. The Sun

When I was a kid, everyone knew that the sun was good for you. Then the sunblock industry got into the pockets of America's dermatology industry and we were told a lot of lies about sun and skin cancer. Truth is, in moderate doses, the sun is one of the best things you can do for your health. Not only does it help prevent melanoma – the most lethal type of skin cancer – it also helps prevent at least 17 deadly internal cancers.

4. A Beautiful Country

A great movie about a Vietnamese man who comes to the United States to find his American father. Everything about the movie – the plot, the acting, the filming – is excellent.

5. The 12 Cylinder, BMW 750

It's extremely expensive, but it's the best sedan – bar none – in the world. If you can afford a BMW 750 and opt to buy something else that is equally expensive (like a Rolls), you are being foolish and vain.

6. Wynonna's The Other Side album

She is a very good singer. Good songs.

- Michael Masterson

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The Easiest (and Safest) Way to Make Fast Cash in Real Estate

If you want to make fast cash in real estate… without risking it all… then forget rehabbing. Forget buy and hold. Forget being a landlord. Wholesaling is the name of the game. It’s the best way I know to seriously limit your risk without limiting your income.

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Word
to the Wise: Jejune

"Jejune" (jih-JOON) is an adjective describing something that is either juvenile or devoid of significance or interest.

Example: Professor Hazlett's jejune lectures often left students dozing in the auditorium.

If you are starved for excitement, you won't get it from something that is jejune. The word is derived from the Latin "jejunus," which means "empty of food," "meager," or "hungry." Back in the 1600s, English speakers used "jejune" in senses very similar to those of its Latin parent, lamenting "jejune appetites" and "jejune morsels." Something that is meager usually doesn't satisfy one's desires, and before long "jejune" was being used not only for meager meals or hunger, but also for things wanting in intellectual or emotional substance. The word most likely gained its "juvenile" or "childish" sense when people confused it with the look-alike French word "jeune," which means "young."

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Archive for January, 2006

The Cause of (and Cure for) My Obesity

The Best Mutual Fund for 2006

A Million Little Lies

Women in Business: Glass Ceiling? What Glass Ceiling?

Salting the Record

Salting the Record

Beware of Young, Enthusiastic Fitness Coaches

Escaping Debt – but Not the Guilt

Escaping Debt – but Not the Guilt

The One Thing You Can Count on to Make a Stock Go Up

It's Good to Know: 3 Quick Tips for Writing Better Memos

Inside the Information Marketing Business, Part 1:

By Dan S. Kennedy

By Michael Masterson

Dealing With Painful Injuries the Natural Way

It's Good to Know: The VOIP Phone Service

Get MORE Than Your Money's Worth From Your Copywriter

Is India the Next China?

By Clayton Makepeace

Fatten Up Your Bank Account by Dropping Pounds

Living Rich: 6 Recommendations

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