The Worst Positioning Statement in the World- "We’re Better"
Every business needs to have a Unique Selling Proposition, or "USP" ... a reason why customers should buy from YOU instead of from your competitors.
Every business needs to have a Unique Selling Proposition, or "USP" ... a reason why customers should buy from YOU instead of from your competitors.
By Bob Bly | Wed, Oct 12, 2005
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