I’ve been trying to persuade my sister, who loves pets, to get into the pet business. There are so many opportunities today – from writing pet-related newsletters to publishing pet-related e-zines to selling trendy accessories, fancy foods, natural medicines, and more.
In the past 10 years, the pet industry in the U.S. has doubled, from $18 billion to $34 billion. And if she gets in on it now, she’ll be able to enjoy another wave of growth that is being caused by the baby boom phenomenon. In this case, interest in pets has soared as baby boomers move into empty-nest lifestyles.
Dogs and cats are the pets of choice. More than 75 million U.S. households own one. Fish are the next most common pet (13 million households), followed by birds (7 million).
- Michael Masterson
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