Archive for October, 2000

THE EARLY TO RISE GOLDEN RULE OF CUSTOMER SERVICE
by Michael Masterson (10/14/2000)

A commercial on the radio this morning caught my interest. It was for a men’s clothing store. All the usual claims were made, but one was phrased in a way I hadn’t heard before: “We treat all of our customers as if they were the only one.”

Return to the Article Directory